Georg Ranzenbacher

Nebenberuflich Lehrender Marketing and Sales

+43 2732 802

Lehrveranstaltungen an der FH Krems:

  • Domestic and International Sales

Kernkompetenz/Core Competences:

  • Sales, Sales (Force) Management
  • Key Account Management / Strategic Customer Development
  • Market Development
  • Partner / Vendormanagement

Betreuungsbereiche Masterarbeit/Fields for Master Theses:

  • Sales, Sales Management

Methoden Präferenz/Methodological Preferences:

  • No particular preferences => whatever is necessary and successful…
  • Quantitative methods: Survey research / Questionnaire / Structured interview
  • Qualitative methods: Qualitative interviewing / Focus Groups / Document analysis / Grounded theory / Case studies / Content analysis

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