Larissa Neuburger

Professorin Department of Business

  • Dr. Larissa Neuburger, MA, MA | Professorin Department of Business - IMC Fachhochschule Krems

    Dr. Larissa Neuburger, MA, MA

    Professorin Department of Business
    Institut Tourismus, Wein Business und Marketing

    IMC International Campus Piaristengasse
  • Barbe, D., Neuburger, L. (2021): Generation Z and Digital Influencers in the Tourism Industry. In Stylos, N., Rahimi, R., Okumus, B., Williams, S. (Hrsg.), Generation Z Marketing and Management in Tourism and Hospitality (167-192). Cham: Palgrave Macmillan.

    Doi: https://doi.org/10.1007/978-3-030-70695-1_7
  • Sakardy, D., Neuburger, L., Egger, R. (2021): Virtual reality as a travel substitution tool during COVID-19. In Wörndl W., Koo C., Stienmetz J.L. (Hrsg.), Information and Communication Technologies in Tourism 2021 (452-463). Cham: Springer.

    Doi: https://doi.org/10.1007/978-3-030-65785-7_44
  • Egger, R., Neuburger L. (2020): Augmented, Virtual, and Mixed Reality in Tourism. In Xiang Z., Fuchs M., Gretzel U., Höpken W. (Hrsg.), Handbook of e-Tourism (1-25). Cham: Springer.

    Doi: https://doi.org/10.1007/978-3-030-05324-6_19-1
  • Neuburger, L., Egger, R. (2020): Travel risk perception and travel behaviour during the COVID-19 pandemic 2020: A case study of the DACH region. Current Issues in Tourism, 24(7): 1003-1016.

    Doi: https://doi.org/10.1080/13683500.2020.1803807
  • Barbe, D., Neuburger, L., Pennington-Gray, L. (2020): Follow Us on Instagram! Understanding the Driving Force behind Following Travel Accounts on Instagram. e-Review of Tourism Research, 17(4).

  • Neuburger, L., Beck, J., Egger, R. (2018): The ‘Phygital’tourist experience: The use of augmented and virtual reality in destination marketing. In Camilleri, M.A. (Hrsg.), Tourism Planning and Destination Marketing (183-202). Bingley: Emerald Publishing Limited.

    Doi: https://doi.org/10.1108/978-1-78756-291-220181009
  • Neuburger, L., Egger, R. (2017): An Afternoon at the Museum: Through the Lens of Augmented Reality. In Scheeg, R., Stangl, B. (Hrsg.), Information and Communication Technologies in Tourism 2017 (241-254). Berlin: Springer, Cham.

    Doi: https://doi.org/10.1007/978-3-319-51168-9_18