Sarah Desiree Schäfer

Designated Programme Director Business Administration

Schaefer, S. D., Terlutter, R., & Diehl, S. (2021): Talking about CSR matters: employees´perception of and reaction to their company´s CSR communication in four different CSR domains. In Yoon, S., Choi, Y. K., Taylor, C. R. (Hrsg.), Leveraged Marketing Communications. The Importance of Studying the Transfer of Object-to-Brand Associations (n.a.). Oxon/New York: Routledge.
Schaefer, S.D., Cunningham, P., Diehl, S., Terlutter, R. (2020): CSR: The Best of Both Worlds: Driving Returns to the Business and its Employees: An Abstract. In Wu, S., Pantoja, F., Krea, N. (Hrsg.), Marketing Opportunities and Challenges in a Changing Global Marketplace. AMSAC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science (667-668). Berlin: Springer, Cham.
Doi: https://doi.org/10.1007/978-3-030-39165-2_267
Schäfer, S.D., Terlutter, R., Diehl, S. (2019): Is my company really doing good? Factors influencing employees' evaluation of the authenticity of their company's corporate social responsibility engagemen. Journal of Business Research, 101: 128-143.
Doi: https://doi.org/10.1016/j.jbusres.2019.03.030
Schäfer, S.D., Terlutter, R., Diehl, S. (2019): Talking about CSR matters: employees’ perception of and reaction to their company’s CSR communication in four different CSR domains. International Journal of Advertising, 39(2): 191-212.
Doi: https://doi.org/10.1080/02650487.2019.1593736