Christian Maurer

Head of Institute Tourism, Wine Business, and Marketing / Programme Director Marketing

  • Prof.(FH) Mag. Christian Maurer | Head of Institute Tourism, Wine Business, and Marketing / Programme Director Marketing - IMC Fachhochschule Krems

    Prof.(FH) Mag. Christian Maurer

    Head of Institute Tourism, Wine Business, and Marketing / Programme Director Marketing
    Institute Tourism, Wine Business and Marketing

    +43 2732 802 300
    IMC International Campus Piaristengasse
  • Online Distribution Channels
  • Planning and Implementation of E-Tourism and E-Marketing Strategies
  • Tourism Product Development
  • Marketing
     Master of Arts in Business / full-time

  • Maurer, C. (2022): Digital Marketing Strategies. In Dimitrios Buhalis (Hrsg.), Encyclopedia of Tourism Management and Marketing (3). Cheltenham: Edward Elgar Publishing.

  • Christian Maurer & Hubert J. Siller (Hrsg.). (2022): ISCONTOUR 2022 - Tourism Research Perspectives. Proceedings of the International Student Conference in Tourism Research. Norderstedt: BoD.

  • Maurer, C., Siller, H. (2020): Tourism Research Perspectives - Proceedings of the International Student Conference in Tourism Research 2020. Norderstedt: BoD.

  • Maurer, C., Siller, H. (Hrsg.). (2019): Tourism Research Perspectives - Proceedings of the International Student Conference in Tourism Research 2019. Norderstedt: BoD.

  • Maurer, C., Neuhofer, B. (Hrsg.). (2018): Tourism Research Perspectives - Proceedings of the International Student Conference in Tourism Research 2018. Norderstedt: BoD.

  • Egger, R., Maurer, C. (Hrsg.). (2017): Tourism Research Perspectives - Proceedings of the International Student Conference in Tourism Research 2017. Norderstedt: BoD.

  • Maurer, C., Tischler, S. (2017): Die Bedeutung von Bonusleistungen bei der Hotelbuchung zur Steigerung der Kundenloyalität und Direktbuchungsrate - Eine Studie unter österreichischen Hotelbetrieben. In IMC Fachhochschule Krems GmbH (Hrsg.), Online Tagungsband - 11. Forschungsforum der österreichischen Fachhochschulen 2017 (855-865). Krems: FFH.

  • Egger, R., Maurer, C. (Hrsg.). (2016): Tourism Research Perspectives - Proceedings of the International Student Conference in Tourism Research 2016. Norderstedt: BoD.

  • Egger, R., Maurer, C. (Hrsg.). (2015): Tourism Research Perspectives - Proceedings of the International Student Conference in Tourism Research 2015. Norderstedt: BoD.

  • Maurer, C. (2015): eTourismus – Daten und Fakten. In Schulz, A., Weithöner, U., Egger R., Goecke, R. (Hrsg.), Informationsmanagement im Tourismus (52). München: De Gruyter Oldenbourg.

     Doi: https://doi.org/10.1515/9783486858402

  • Egger, R., Maurer, C. (Hrsg.). (2014): Tourism Research Perspectives - Proceedings of the International Student Conference in Tourism Research 2014. Norderstedt: BoD.

  • Nijhuis, K., Maurer, C., Munro, J. (2014): Handbook on E-marketing for Tourism Destinations. Madrid: UN-WTO/ETC.

     Doi: https://doi.org/10.18111/9789284415755

  • Egger, R., Maurer, C. (Hrsg.). (2013): Tourism Research Perspectives - Proceedings of the International Student Conference in Tourism Research 2013. Norderstedt: BoD.

  • Maurer, C., Lutz, V. (2011): Strategic Implications for Overcoming Communication Gaps in Tourism Caused by Digital Divide. Journal of Information Technology & Tourism, 13(3): 205-214.

     Doi: https://doi.org/10.3727/109830512X13283928066887

  • Maurer, C., Wiegmann, R. (2011): Effectiveness of Advertising on Social Network Sites: A Case Study on Facebook. In Law, R., Fuchs, M., Ricci, F. (Hrsg.), Information and Communication Technologies in Tourism 2011 (485-498). Vienna: Springer.

     Doi: https://doi.org/10.1007/978-3-7091-0503-0

  • Maurer, C., Lutz, V. (2011): The Impact of Digital Divide on Global Tourism: Strategic Implications of Overcoming Communication Gaps Caused by Digital Inequalities. In Law, R., Fuchs, M., Ricci, F. (Hrsg.), Information and Communication Technologies in Tourism 2011 (265-277). Vienna: Springer.

     Doi: https://doi.org/10.1007/978-3-7091-0503-0

  • Maurer, C., Schaich, S. (2011): Online Customer Reviews Used as Complaint Management Tool. In Law, R., Fuchs, M., Ricci, F. (Hrsg.), Information and Communication Technologies in Tourism 2011 (499-511). Vienna: Springer.

     Doi: https://doi.org/10.1007/978-3-7091-0503-0
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