Business Administration bachelor degree programme
What happens when you combine economics, business administration and management skills in a single bachelor degree? You get IMC Krems’ Business Administration bachelor programme.
After completing this three-year course, you will have a solid basis for managing teams, independently managing projects of all sizes, working in corporate communications – and launching an international career.
The degree programme: Bachelor of Arts in Business (BA)
You study a range of different economics and business administration subjects. This gives you an insight into company and departmental structures and processes. The wide-ranging expertise you acquire allows you to take on a host of different duties in your day-to-day work.
Towards the end of the programme you have the opportunity to specialise by opting for either the Corporate Communications or International Project Management elective.
There is a strong international focus throughout the course. You study with fellow students from all over the world, and have the opportunity to spend semester 3 abroad at one of our partner universities. All students go abroad by semester 5, when the internship semester takes place – you have to complete this outside your home country.
Business administration
Business administration focuses on how organisations and companies are managed. In other words, it examines business processes with the aim of providing insights into the planning, implementation and evaluation of responsibility, approaches and objectives in different parts of a business.
Business administration topics include accounting and finance, marketing, human resources and logistics.
Core elements of the programme
The Business Administration bachelor degree gives you broad-based training in business administration. And that’s not all: you also have the opportunity to specialise in either corporate communications or project management.
Corporate Communications
Corporate communications looks at how companies communicate externally and internally, with a view to shaping the perceptions of various target groups. In a nutshell: a target-group-focused, authentic communications strategy is very important for business success.
Corporate communications can basically be split into two areas: internal and external communications. These can also be broken down further into professional fields such as public relations, online customer communications, internal brand management and investor relations.
International Project Management
A project is a task completed within a defined timeframe. It is innovative in nature – meaning it is not routine or regular – and carries an element of risk. These tasks are complex, which calls for project management.
International projects are, of course, even more complicated. Good planning and implementation by means of project management is therefore the key to success.
As a project manager, you are primarily responsible for the planning, coordination and management of all project processes. A structured approach is essential.
You determine the scope of the project and its objectives, split it up into smaller work packages, and define responsibilities and milestones. On top of this, you also check that everything is going to plan and evaluate the success of the project on completion.
Our Business Administration bachelor degree offers you an exceptional opportunity to grow and develop. With the optional semester abroad, the internship abroad, the electives and the strong overall international focus, students have the opportunity to focus on their specific interests and develop an individual USP.
Programme director Tina Gruber-Mücke
A formula for success: theoretical knowledge + practical experience
The programme is built on three pillars.
Curriculum
What can you expect from your studies? The curriculum provides an overview.
Click on the individual courses for further information.
Course | SWS | ECTS |
---|---|---|
Accounting and Financing | ||
Accounting I | 2 | 4 |
Law | ||
Principles of Private and Public Law | 2 | 4 |
Management | ||
Business Administration | 2 | 4 |
Business and Sustainable Development | 2 | 3 |
Mathematics and Statistics | ||
Business Mathematics | 2 | 4 |
Personality Training | ||
Presentation and Presentation Techniques | 1 | 2 |
Scientific Methods and Tools | ||
Research Methodology I | 2 | 3 |
Software Applications | 3 | 3 |
Corporate Communication | ||
Principles of Communication and Communication Theories | 2 | 3 |
Course | SWS | ECTS |
---|---|---|
International Project Management | ||
International Project Management II | ||
Principles of Project Management | 2 | 3 |
Accounting and Financing | ||
Accounting II | 2 | 4 |
Economics | ||
Microeconomics | 2 | 3 |
Law | ||
Business Law | 2 | 4 |
Management | ||
Organisation Theory and Organisation Development | 2 | 3 |
Marketing | ||
Marketing | 2 | 3 |
Mathematics and Statistics | ||
Business Statistics | 2 | 4 |
Personality Training | ||
Intercultural Competence | 2 | 3 |
Scientific Methods and Tools | ||
Research Methodology II | 2 | 3 |
Course | SWS | ECTS |
---|---|---|
Accounting and Financing | ||
Managerial Accounting | 2 | 4 |
Economics | ||
International Economics | 2 | 3 |
Macroeconomics | 2 | 3 |
Law | ||
European and International Law | 2 | 4 |
Management | ||
Procurement, Production and Logistics | 2 | 3 |
Human Resource Management | 2 | 3 |
Social Psychology | 2 | 3 |
Marketing | ||
International and Strategic Marketing | 2 | 3 |
Marketing Research | 2 | 4 |
Course | SWS | ECTS |
---|---|---|
International Project Management | ||
International Project Management IV | ||
Project Management Processes | 2 | 3 |
IT in Project Management | 1 | 2 |
Accounting and Financing | ||
Controlling | 2 | 3 |
Finance and Investment | 2 | 3 |
Management | ||
Quality and Process Management | 3 | 3 |
Personality Training | ||
Teamtraining | 1 | 2 |
Scientific Methods and Tools | ||
Bachelor Seminar I | 1 | 5 |
Corporate Communication | ||
Principles of Corporate Communication | 2 | 3 |
Digital Communication and Social Media | 2 | 3 |
Integrated Business Communication | 2 | 3 |
Course | SWS | ECTS |
---|---|---|
Practical Training | ||
Practical Training | 0 | 28 |
Practical Training Coaching Seminar | 1 | 2 |
Course | SWS | ECTS |
---|---|---|
Specialization Corporate Communication | ||
Case Study and Communication Controlling | ||
Case Study in Corporate Communication (CC) | 2 | 4 |
Communication Controlling and Evaluation (CC) | 2 | 3 |
Communication Tools | ||
Crisis Communication and Issue Management (CC) | 2 | 3 |
Writing Lab (CC) | 2 | 4 |
Media Training (CC) | 1 | 1 |
Accounting and Financing | ||
Budgeting and Financial Planning | 2 | 4 |
Management | ||
Entrepreneurship and Management | 2 | 3 |
Scientific Methods and Tools | ||
Bachelor Seminar II | 1 | 8 |
Specialization International Project Management | ||
Simulation - International Project Management | ||
Case Study in Project Management (PM) | 2 | 4 |
Management of International Projects (PM) | 2 | 3 |
Reporting and Financing in Project Management | ||
Reporting and the Project-oriented Organisation (PM) | 3 | 4 |
Project Financing (PM) | 1 | 3 |
Media Training (PM) | 1 | 1 |
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Get additional information nowKey skills
When you graduate, you will have developed wide-ranging professional and theoretical expertise and skills, as well as strong interpersonal abilities.
During the degree you learn about the basics of business administration, economics and law.
Understanding complex functions within organisations and the interplay between departments is another core competence. You will be aware of just how important an enduring corporate culture is, and become an advocate for strengthening the culture at your company.
You also study the following business disciplines during your degree:
- Accounting and finance: You have all the skills required to take on bookkeeping, accounting or controlling duties. You are also familiar with various financial instruments and budgeting tools, and how to deploy them effectively.
- Marketing: You will study key marketing models, with a focus on typical marketing methods, international and strategic marketing, and market research.
- Human resource management, logistics and organisational development: You will become familiar with key responsibilities of HR managers and learn how to handle cross-cultural differences. The course also provides an overview of logistics and procurement, and teaches you how to incorporate aspects of quality assurance in your approach to work. Your extensive basic business knowledge also enables you to play a part in preparing business plans.
Microeconomics and macroeconomics are core elements of the curriculum. After completing your degree, you will have a clear understanding of major global interrelationships, which can feed into your organisation’s decision-making processes.
The programme also provides an initial overview of various legal topics including public, private and business law, as well as European and international law. The aim is to ensure that you can effectively communicate with legal professionals.
Analysing research-related questions is an important aspect of higher education. This is why we help you to develop academic skills that allow you to understand and successfully participate in research processes.
These are skills that you apply when you come to write your bachelor paper.
Besides professional expertise, interpersonal skills will play a major role in your day-to-day work.
So we place a particular emphasis on soft skills. You will develop your teamworking abilities in various group work situations, as well as learning how to manage conflicts in the group. We also help you to enhance your presentation skills, put you in a position to take on team leadership functions and teach you how to use conflict resolution tools.
A stand-out feature of the degree programme is that it enables you to develop strong cross-cultural abilities, thanks to the programme’s distinctive international focus. You learn how to handle contrasting views and approaches more effectively and identify potential in teams comprising members with a variety of personal and cultural backgrounds. Put simply, in your career you’ll be able to deal expertly with business partners from all over the world.
In this elective you develop solid corporate and media communications skills.
These will enable you to take on responsibility within a company as part of a team, and contribute to the development, planning and implementation of external and internal communications. Knowledge of the key communications models and the ability to systematically and efficiently exploit digital platforms and social media channels are an important foundation for this.
This elective will also put you in a position to independently implement and analyse specific communications activities, with a particular emphasis on preparing materials tailored to your target groups and the journalistic quality of content.
This elective helps you develop into a project management expert. You learn about the various types of project in detail, enabling you to arrive at the right decisions when managing projects and adapt the methods, processes and work packages appropriately.
Your skills profile will feature the expertise to take on operational planning and implementation responsibilities for cross-border projects, as well as project control tasks.
Employers will be able to call on you for support with promoting project-focused work practices within the organisation. You will also be able to identify the benefits of project management, as well as – perhaps even more importantly – its limitations.
Career paths
Our Business Administration bachelor degree programme opens many doors. The programme prepares you for responsibilities that require a combination of management, project management and corporate communications expertise. Thanks to the broad-based curriculum, it also qualifies you for marketing and human resources roles.
You have the choice of starting a career or enrolling for a related full-time or part-time master degree.
A wide range of options will be open to you – at IMC Krems, for instance, you can register for the master degree programmes:
- Management
- Marketing with Major Tracks in Tourism & Service Marketing, Fashion & Lifestyle Marketing and Retail & Shopper Marketing
- International Business and Economic Diplomacy
- Digital Business Innovation and Transformation
- Umwelt- und Nachhaltigkeitsmanagement
- Management von Gesundheitsunternehmen
Alternatively, you can take a master degree in business at another Austrian or foreign university.
- Potential entry-level positions
- Corporate communications assistant
- Corporate marketing assistant
- Junior communications officer
- Junior marketing manager
- Junior project manager
- Corporate affairs trainee
- Junior consultant
- Press coordinator
- Junior communications specialist
- PR assistant
- Assistant to the press office/communications department
- Human resource management assistant
- Assistant to the CEO
10 good reasons
What makes us special? We are more than happy to tell you about the aspects of our university, which we are especially proud of.
Krems
Friendly and cosmopolitan: The city attracts students from all over the world, who come to study, research and work together.
Service centers
Our university has removed a host of administrative hurdles, leaving you free to concentrate fully on your studies.
Advisory Service
Do you have questions regarding our degree programmes or the application? Contact our Prospective Student Advisory Service.
Application and admissions – the next steps
You've found a course that's a perfect fit? Great – you’ve already taken the most important step! We’ve put together an overview to guide you through the next steps.
Questions about the degree programme?
Prospective Student Advisory Service
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