Business Administration bachelor degree programme

What happens when you combine economics, business administration and management skills in a single bachelor degree? You get IMC Krems’ Business Administration bachelor programme.

After completing this three-year course, you will have a solid basis for managing teams, independently managing projects of all sizes, working in corporate communications – and launching an international career.

The degree programme: Bachelor of Arts in Business (BA)

You study a range of different economics and business administration subjects. This gives you an insight into company and departmental structures and processes. The wide-ranging expertise you acquire allows you to take on a host of different duties in your day-to-day work.

Towards the end of the programme you have the opportunity to specialise by opting for either the Corporate Communications or International Project Management elective.

There is a strong international focus throughout the course. You study with fellow students from all over the world, and have the opportunity to spend semester 3 abroad at one of our partner universities. All students go abroad by semester 5, when the internship semester takes place – you have to complete this outside your home country.

Student stories

Business administration

Business administration focuses on how organisations and companies are managed. In other words, it examines business processes with the aim of providing insights into the planning, implementation and evaluation of responsibility, approaches and objectives in different parts of a business.

Business administration topics include accounting and finance, marketing, human resources and logistics.

Core elements of the programme

The Business Administration bachelor degree gives you broad-based training in business administration. And that’s not all: you also have the opportunity to specialise in either corporate communications or project management.

Corporate Communications

Corporate communications looks at how companies communicate externally and internally, with a view to shaping the perceptions of various target groups. In a nutshell: a target-group-focused, authentic communications strategy is very important for business success.

Corporate communications can basically be split into two areas: internal and external communications. These can also be broken down further into professional fields such as public relations, online customer communications, internal brand management and investor relations.

International Project Management

A project is a task completed within a defined timeframe. It is innovative in nature – meaning it is not routine or regular – and carries an element of risk. These tasks are complex, which calls for project management.
International projects are, of course, even more complicated. Good planning and implementation by means of project management is therefore the key to success.

As a project manager, you are primarily responsible for the planning, coordination and management of all project processes. A structured approach is essential.

You determine the scope of the project and its objectives, split it up into smaller work packages, and define responsibilities and milestones. On top of this, you also check that everything is going to plan and evaluate the success of the project on completion.

Studium Business Administration - Studierende reden Miteinander

Studium Business Administration - Studentin liest ein Buch

Studium Business Administration - Studierende schreiben etwas an die Tafel

Our Business Administration bachelor degree offers you an exceptional opportunity to grow and develop. With the optional semester abroad, the internship abroad, the electives and the strong overall international focus, students have the opportunity to focus on their specific interests and develop an individual USP.

Programme director Tina Gruber-Mücke

A formula for success: theoretical knowledge + practical experience

The programme is built on three pillars.

1

The basics

Semesters 1-4

The curriculum covers business administration, economics and key areas for managers such as marketing, finance and management control, and human resource management.

You also study corporate communications and project management in detail, laying the foundations for the elective you choose in semester 6. The programme’s strong international focus also helps you to enhance your cross-cultural and interpersonal skills. In essence, you acquire the skills you need to independently lead teams and head up projects in routine work situations. The corporate communications content also introduces you to new ideas and approaches that will help you to stand out from the crowd – especially at an international level.

2

The internship semester

Semester 5

In semester 5 you apply your knowledge and skills during an internship semester, which we call the Practical Training Semester (PTS). You spend a minimum of 22 weeks at your internship provider.

The internship has to be completed abroad. Our Career Services department will pair you up with an internship coach, who will support you before, during and after your compulsory internship. They will provide you with invaluable guidance, from tips on finding the right placement and help with applying for funding from programmes such as Erasmus to advice on contract-related matters. During your internship, you get an inside perspective on working in a department that matches your interests and gain valuable work experience. This means you have a clear idea of the direction you want to take when you graduate – and as a result of the practical experience, you will be at an advantage when you start work.

3

Electives

Semester 6

In the final semester, the focus in on enhancing your professional knowledge, with the bachelor paper and electives taking centre stage. You opt for either the Corporate Communications or International Project Management elective.

In the Corporate Communications elective, you study how companies can communicate effectively with their target groups. You are introduced to a range of communication tools, and learn how to evaluate the quality of messages and write texts tailored to specific target groups. Simulations with a strong practical element also give you the opportunity to apply what you have learned. In the International Project Management elective, you study the defining features of successful international projects. Project financing and monitoring are key topics, and there is also a simulation to help you consolidate your expertise in a true-to-life context.

Curriculum

What can you expect from your studies? The curriculum provides an overview.
Click on the individual courses for further information.

Semester 1

Course	SWS	ECTS
Accounting and Financing
Accounting I	2	4
Accounting I Module: Accounting and Financing Root module: Accounting and Financing Semester: 1 Course code: ACC1ILV Contact hours per week: 2 ECTS: 4 Course Content: Introduction to accounting and management accounting (Anglo-American and Austrian systems) Guidelines for accounting Double-entry bookkeeping Booking of current business transactions Overview of the annual financial report Introduction to annual financial report analysis Course outcome: The students can explain the system of double-entry bookkeeping, the principles of accounting and the interaction of key areas of the accounting system outline the effects of accounting rules name the basic terms of a business report apply accounting as a tool for documentation, information and decision-making in a company.
Law
Principles of Private and Public Law	2	4
Principles of Private and Public Law Module: Law Root module: Law Semester: 1 Course code: PPPL1VO Contact hours per week: 2 ECTS: 4 Course Content: Public law: Legal sources, emergence of bills Hierarchical structure of legislation Substantive and procedural law Constitutional law Administrative law Private law: Terminology and classification of private law Interpretation of legal norms, natural and legal person (capacity to contract) Legal transactions Essentials of law of obligations Course outcome: The students can explain the systems of legislation provide an overview of public and private law (esp. contract law, liability law).
Management
Business Administration	2	4
Business Administration Module: Management Root module: Management Semester: 1 Course code: BAD1VO Contact hours per week: 2 ECTS: 4 Course Content: Fundamental concepts of business administration: Management Goals, planning and decision-making Constitutive management decisions Company organisation Human resource management Resources and materials Production of goods and rendering of services Corporate accounting Monitoring and controlling Investment Integration of all management operations Course outcome: The students can explain fundamental business administration terms, identify and describe the structure, function and complexity of an enterprise and the interdependence of its parts
Business and Sustainable Development	2	3
Business and Sustainable Development Module: Management Root module: Management Semester: 1 Course code: BSD1VO Contact hours per week: 2 ECTS: 3 Course Content: Social aspects of sustainability: Demographic development Distribution, access and participation Rights and justice Quality of life and security Ecological Aspects of Sustainability: Consumption of resources Eco-systems and climatic change Bio-diversity Ecological footprint Economic aspects of sustainability: Prosperity and growth Corporate Social Responsibility (CSR) (Eco-)efficiency and effectiveness Green-Economics, post-growth model and general interest approach Course outcome: The students can explain goals, concepts and terms of sustainable development explain and justify the importance of sustainability for companies and its applicability in operations
Mathematics and Statistics
Business Mathematics	2	4
Business Mathematics Module: Mathematics and Statistics Root module: Mathematics and Statistics Semester: 1 Course code: BMS1ILV Contact hours per week: 2 ECTS: 4 Course Content: Business calculations (percentage and proportion calculations) Basics of business mathematics focusing on model building (cost, revenue and profit functions, contribution margin, break-even-point, long and short-term bottom price limits) Basics of financial mathematics (simple interest, compound interest, all-year and in-year interest, annuity computation, debt redemption) Course outcome: The students can solve basic problems of business and financial mathematics.
Personality Training
Presentation and Presentation Techniques	1	2
Presentation and Presentation Techniques Module: Personality Training Root module: Personality Training Semester: 1 Course code: PPT1WK Contact hours per week: 1 ECTS: 2 Course Content: Non-verbal communication: identify one’s own body messages, understand body language of others The seven phases of presentation Efficient use of audio-visuals andoptimum visualization Coping with unpleasant situations Course outcome: The students can present target-group specifically and use various visualization technologies.
Scientific Methods and Tools
Research Methodology I	2	3
Research Methodology I Module: Scientific Methods and Tools Root module: Scientific Methods and Tools Semester: 1 Course code: RM1ILV Contact hours per week: 2 ECTS: 3 Course Content: Fundamentals of academic research (types of sciences, pure and applied research, scientific quality criteria, common knowledge and scientificknowledge, types of scientific statements, types of scientific papers and evaluation criteria of scientific papers) Creation process of a scientific paper Researching literature, evaluating and ranking literature Qualitative research methods (interviews, group discussions, etc.) Course outcome: The students have the fundamental knowledge to work scientifically to draft seminar and Bachelor papers and deal with scientific issues on the basis of qualitative research methods.
Software Applications	3	3
Software Applications Module: Scientific Methods and Tools Root module: Scientific Methods and Tools Semester: 1 Course code: SWA1ILV Contact hours per week: 3 ECTS: 3 Course Content: Coping with longer word documents, i.e. the use and mastery of texts, templates, document structure,master and slave documents, footnotes, illustrations and further numbering, contents and further lists esp. for the use in seminar and Bachelor papers Expanded use of MS PowerPoint Expanded use ofMS Excel functions Expanded treatment of theoretical areas in information technology as well as an introduction to computer networks MS Projects Course outcome: The students can use the existing IT-infrastructure to handle their daily tasks of their working environment productively apply PowerPoint, Excel and Word and work with data bases.
Corporate Communication
Principles of Communication and Communication Theories	2	3
Principles of Communication and Communication Theories Module: Corporate Communication Root module: Corporate Communication Semester: 1 Course code: PCCT1VO Contact hours per week: 2 ECTS: 3 Course Content: Fundamentals and theories of interpersonal and social communication Economic, political, legal and ethical conditions of social communication Basics of intercultural communication in a global environment Classic forms/types of technology-based communication (traditional media channels) Innovative forms of media-based communication (social media) Course outcome: The students can distinguish between basic features of various forms of communication describe interactions between different communication actors and situtations realize specific functions and effects of different media and communication channels explain and justify the significance of different cultural conditions for global communication

Semester 2

Course	SWS	ECTS
International Project Management
International Project Management II
Principles of Project Management	2	3
Principles of Project Management Module: International Project Management II Root module: International Project Management Semester: 2 Course code: PPM2ILV Contact hours per week: 2 ECTS: 3 Course Content: Fundamental project management concepts: the concept pf project, project types, benefits and limitations of project management, Project commissioning and goal, project start, -coordination, -execution, -controlling- and conclusion Project scope and definition of context Project organisation, roles in a project, project teamwork, project culture Project management methods: activity planning, scheduling, resource and cost planning Project risk management (risk analysis, action planning, risk controlling) Project documentation Social competences in project management Implementation of selected project management methods with a concrete training project Course outcome: The students can explain the different roles in projects use project management methods (activity planning, scheduling, cost and resource planning, project risk management, design of a project organisation, design of a project environment)
Accounting and Financing
Accounting II	2	4
Accounting II Module: Accounting and Financing Root module: Accounting and Financing Semester: 2 Course code: ACC2ILV Contact hours per week: 2 ECTS: 4 Course Content: Evaluations as part of annual Report Financial reporting in a manufacturing company Cash-flow calculations Balance-sheet analysis International accounting standards Ratios Planned calculations and budgeting Course outcome: The students can enter current transactions as well as Year-end report items (and apply different methodsfor company valuations, inventory, bills payable, reserves, current expenses and determine accruals and deferrals) create small financial reports by applying simple accounting rules on their own calculate ratios and analyse a financial report
Economics
Microeconomics	2	3
Microeconomics Module: Economics Root module: Economics Semester: 2 Course code: MIC2VO Contact hours per week: 2 ECTS: 3 Course Content: Scarcity, economic principle, labour division Types and functioning of markets Labour market Consumer and utility theory Theory of the firm Transaction and opportunity costs in the economy Externalities Course outcome: The students can explain the most essential topics of microeconomics such as preferences, consumer theory and theory of the firm or the theory of the market significance analyse fundamental economic theories.
Law
Business Law	2	4
Business Law Module: Law Root module: Law Semester: 2 Course code: BL2VO Contact hours per week: 2 ECTS: 4 Course Content: Business law and social aspects Introduction to legal principles in Austrian and European law Labour and employment law essentials of contract law Mistakes in contract formation Important contract types agency porperty law defaults damages compensation law Company law Course outcome: The students can identify issues of business law, gather information about legal issues from legal documents and legal information systems, resolve small legal issues by applying fundamental rules of business law in consideration of its peculiarities and justify the answers.
Management
Organisation Theory and Organisation Development	2	3
Organisation Theory and Organisation Development Module: Management Root module: Management Semester: 2 Course code: OTOD2VO Contact hours per week: 2 ECTS: 3 Course Content: Fundamentals of an organisation: Componentsand structures of an organisation Directional systems Organisational development Organisational structures and working processes Significance and features of company size Role of management in a nationaland internationalcontext Analysis of success factors of modern organisation structures (e.g. corporate culture, IT Infrastructure) Centralisedversus decentralised corporate structures Corporate culture Course outcome: The students can identify and explain the components of an organisation, distinguish models of directional systems of an organisation analyse organisational development explain the principle of organisation design and organisation development and apply the concepts by means of case studies and distinguish core processes from support processes and evaluate their significance in a corporate context
Marketing
Marketing	2	3
Marketing Module: Marketing Root module: Marketing Semester: 2 Course code: MKT2VO Contact hours per week: 2 ECTS: 3 Course Content: Definition of the concepts Consumer purchasing patterns Operative marketing: product policy and services marketing Distribution policy Communication policy Price policy Course outcome: The students can identify marketing as an integrative company function to raise customer satisfaction and regular clientele explain key terms of marketing, simple marketing concepts and their tools distinguish between consumer and industrial goods marketing and services marketing interpret consumer behaviour explain concepts of the distribution policy analyse cases of pricing and suggest appropriate measures
Mathematics and Statistics
Business Statistics	2	4
Business Statistics Module: Mathematics and Statistics Root module: Mathematics and Statistics Semester: 2 Course code: BS2ILV Contact hours per week: 2 ECTS: 4 Course Content: Basic concepts of statistics, univariate and bivariate data description and multivariate analyses Basics of probability calculation, theoretical distributions Maximum likelihood estimation Statistical tests Course outcome: The students can analyse quantitative data with suitable statistical methods and interpret results.
Personality Training
Intercultural Competence	2	3
Intercultural Competence Module: Personality Training Root module: Personality Training Semester: 2 Course code: PC2ILV Contact hours per week: 2 ECTS: 3 Course Content: Intercultural communicative competence for international projects being executed in the company Levels of human activity Comprehension and definition of culture as well as cultural components and characteristics Intercultural competence- skills and abilities (cognitive element, emotional element , social element) Firm and cultural diversity, multi-cultural experiences National and sub-cultures Contradictories views of culture Values and symbols within firms Ethical behaviour and „other cultures“ Course outcome: The students can name different cultural forms, analyse and interprettheir relevance in a company Environment reflect on the basic models ofintercultural management and discuss their influence on a company deal with selected situations or small case studies from an inter-cultural company Environment.
Scientific Methods and Tools
Research Methodology II	2	3
Research Methodology II Module: Scientific Methods and Tools Root module: Scientific Methods and Tools Semester: 2 Course code: RM2PS Contact hours per week: 2 ECTS: 3 Course Content: Quantitative research methods Reasoning of a scientific paper Approach and possible applications of scientific research methods for the social and economic sciences Methodological debate Creation of a scientific paper Course outcome: The students can apply the fundamentals of scientific research to the creation of seminar and Bachelor papers and avail of a practical consolidation of the coverage of Research Methodology I.

Semester 3

Course	SWS	ECTS
Accounting and Financing
Managerial Accounting	2	4
Managerial Accounting Module: Accounting and Financing Root module: Accounting and Financing Semester: 3 Course code: MAA3ILV Contact hours per week: 2 ECTS: 4 Course Content: Fundamentals of cost calculations Marginal costing Transition and internal accounting Cost type accounting and cost centre accounting Cost unit accounting at full and partial costs Marginal costing Break-even-analysis Standard costing Modern cost management Budgetary control Capital budgeting Course outcome: The students can explain the structure and tasks of of internal accounting, apply cost accounting as prime tool for documentation, information, decision-making and planning in a company, transfer expenses to costs, calculate individual cost units at full and partial costs and thus use cost accounting as a short and long-term management tool.
Economics
International Economics	2	3
International Economics Module: Economics Root module: Economics Semester: 3 Course code: IECO3VO Contact hours per week: 2 ECTS: 3 Course Content: International trade and flows of capital Impacts of creating or cutting jobs Tariffs, quotas and barriers in trade Foreign exchange market Determinants of exchange rates The role of the rate of interest FX risk management techniques International bank transactions Macroeconomic principles and adaptations Course outcome: The students can describe and explain simple concepts and connections of international economics; explain and interpret the empirical findings results from economic models describe international economic interactions and identify their impact on international transactions, analyse how international economics influences business strategies, decisions and results recognize trends in trade and capital movements and solve small case studies
Macroeconomics	2	3
Macroeconomics Module: Economics Root module: Economics Semester: 3 Course code: MAC3VO Contact hours per week: 2 ECTS: 3 Course Content: Delimitation of micro/macroeconomics Macroeconomic goals Efficiency of economics Macroeconomic supply and demand Unemployment, productivity, inflation, interest and exchange rates Foreign trade and its impacts, competitiveness of a nation Fundamental aspects of economic policy Course outcome: The students can explain macroeconomic processes. analyse the economic environment of their future activities in an organization and evaluate it according to the organizational decisions.
Law
European and International Law	2	4
European and International Law Module: Law Root module: Law Semester: 3 Course code: EIL3VO Contact hours per week: 2 ECTS: 4 Course Content: International law International organisations International relations EU: structure and institutions Sources of EU law European human rights convention Competition law Patent law Course outcome: The students can describe and explain the interaction of legal structures at European and international level analyse and discuss selected
Management
Procurement, Production and Logistics	2	3
Procurement, Production and Logistics Module: Management Root module: Management Semester: 3 Course code: PPL3VO Contact hours per week: 2 ECTS: 3 Course Content: Terms, significance and fundamentals of procurement, logistics and production Goals and tasks of procurement, logistics and production Supply Chain Management Materials management and control (e.g. stock control, goods in stock, inventory costing) Transportation (e.g. transport operations, Transport alternatives, transport optimisation) organisation (e.g. administration and strategy of procurement) selected problems and practical examples Course outcome: The students can explain fundamental concepts of production, procurement and logistics in an international environment handle replenishment issues in logistics and justify their solutions
Human Resource Management	2	3
Human Resource Management Module: Management Root module: Management Semester: 3 Course code: HR3ILV Contact hours per week: 2 ECTS: 3 Course Content: Fundamentals and the organization of HR management Personnel requirement and planning Recruiting and selecting personnel Development of personnel Laying of personnel Payment systems Selected issues from skilled worker shortage, employer branding, retention management, skills management, diversity management Course outcome: The students can identify goals and stakeholders in human resources as well as gross and net demand of staff by means of case studies and deduce adequate action identify different staff recruitment tools and justify their implementation differentiate payment options in relation to pay equity explain the principles of personnel development identify reasons for lay-offs and suggest options of making adequate redundancies
Social Psychology	2	3
Social Psychology Module: Management Root module: Management Semester: 3 Course code: SP3ILV Contact hours per week: 2 ECTS: 3 Course Content: Sensory processes, perceptual organisation, identification and recognition Learning behaviour Cognitive processes (problem solving, evaluating, decision-making), focus on language Personality, personality theory Social cognition and relations Social processes Course outcome: The students can describe how experiences are composed of sensations and perceptions identify and explain the cognitive links between speaking and comprehension as well as the dependency on language, thinking and culture identify processes by which social information is selected, interpreted and remembered. describe how social realities are construed, realize the social forces of human behaviour in a social and cultural setting.
Marketing
International and Strategic Marketing	2	3
International and Strategic Marketing Module: Marketing Root module: Marketing Semester: 3 Course code: ISM3VO Contact hours per week: 2 ECTS: 3 Course Content: Development, marketing environment, market research Strategic marketing: market segmentation, targeting & positioning Strategic marketing management Competitive strategies, global marketing Course outcome: The students can assess the range of marketing and its role and impacts in companies and in an international environment apply methods to develop and change the product range successfully analyse real-life examples from marketing and use concept and tools for real-fife problems.
Marketing Research	2	4
Marketing Research Module: Marketing Root module: Marketing Semester: 3 Course code: MR3ILV Contact hours per week: 2 ECTS: 4 Course Content: Marketing research process (study design, data collection preparation of data) Current developments in marketing research Current professional standards (e.g. ESOMAR, VMÖ) Course outcome: The students can explain the most important marketing research methods and apply them in small case studies.

Semester 4

Course	SWS	ECTS
International Project Management
International Project Management IV
Project Management Processes	2	3
Project Management Processes Module: International Project Management IV Root module: International Project Management Semester: 4 Course code: PMP4ILV Contact hours per week: 2 ECTS: 3 Course Content: Process management in projects Tasks, methods and responsibilities in a project management process Communication structures to design project management processes Process design of project start, -coordination, -controlling, -conclusion Criteria to evaluate the quality of project management processes in case studies Standard project plans,checklistsand action chart in a project management process Conflict line organisation /project organisation Course outcome: The students can analyse the significance of processes in projects describe project management processes (project start, -coordination, -controlling, -conclusion) and develop them for concrete cases select and implement means (standard project plans, checklists) to design project management processes evaluate the quality of project management processes in case studies realize conflicts between line and project organisation and approach solutions
IT in Project Management	1	2
IT in Project Management Module: International Project Management IV Root module: International Project Management Semester: 4 Course code: ITP4WK Contact hours per week: 1 ECTS: 2 Course Content: Overview of project management software, ICT-support in project management, communication platforms and social media Selection criteria for project management software Benefits and limitation of ICT-support in projects Virtual projects Project management software as planning and communication tools Problem areas with the selection of project management software (e.g.: conflict IT-policy and interfaces of cooperating or partner companies) Course outcome: The students can select project management software purposefully as well as apply planning and communication tools reflect on the limitations of ICT support in projects
Accounting and Financing
Controlling	2	3
Controlling Module: Accounting and Financing Root module: Accounting and Financing Semester: 4 Course code: CONT4VO Contact hours per week: 2 ECTS: 3 Course Content: Controllership and Controlling Goals of controlling Organisation of controlling Strategic controlling: Tasks of strategic controlling Strategic planning Strategic monitoring Operative controlling: Tasks of operative controlling Operative planning Operative monitoring Designing of controlling systems Course outcome: The students can use controlling as central tool for decision preparation and planning on a company, distinguish between tasks of operative and strategic controlling, implement substantial controlling tools in a goal-oriented manner, implement structured planning processes and analyse the most important value drivers as well as use ratios and ratio systems for management control in a goal-oriented manner.
Finance and Investment	2	3
Finance and Investment Module: Accounting and Financing Root module: Accounting and Financing Semester: 4 Course code: FIN4ILV Contact hours per week: 2 ECTS: 3 Course Content: Fundamentals of finance management: goals organizational integration Static and dynamic capital budgeting inclusive of critical evaluation Corporate financing: options decision criteria internal financing external financing Course outcome: The students can describe the main functions and goals of finance in a company, explain the functioning of models and their significance in the financial sector, justify investment decisions by different methods, apply different financing instruments and identify their advantages and disadvantages and explain the special features off und raiding markets and illustrate and analyse cash flows of the financing instruments covered.
Management
Quality and Process Management	3	3
Quality and Process Management Module: Management Root module: Management Semester: 4 Course code: QMPM4ILV Contact hours per week: 3 ECTS: 3 Course Content: Fundamentals of quality management and process management Quality methods and tools Quality management systems and models Quality ratios Continuous improvement process Process-oriented management Process optimisation Process visualisation Risk management Course outcome: The students can name and use quality management methods and tools, explain the advantages and disadvantages of different quality management systems and models, deduce ratios for specific issues of quality management, describe and use the continuous improvement process in small case studies, compare process and function orientation and explain their advantages and disadvantages, visualize complex processes and embed them in a process map, analyse processes and steps for optimisation and suggest control mechanisms. identify, analyse and evaluate risks
Personality Training
Teamtraining	1	2
Teamtraining Module: Personality Training Root module: Personality Training Semester: 4 Course code: TT4WK Contact hours per week: 1 ECTS: 2 Course Content: What is a team and what can it achieve? From groups to teams – stages of team building and related problems Roles in a team – means to select team members Team leader – challenges and management tools Conflict management in a team Team meetings – professional arrangement and execution Course outcome: The students can define corresponding parameters for working in teams and hence develop team roles define the challenges for the respective team role as well as the team leadership define requirements for efficient team meetings and to reflect on their own behaviour as well as of others in a team environment and generate deductions.
Scientific Methods and Tools
Bachelor Seminar I	1	5
Bachelor Seminar I Module: Scientific Methods and Tools Root module: Scientific Methods and Tools Semester: 4 Course code: BA4BASE Contact hours per week: 1 ECTS: 5 Course Content: Thematic distinction of the Bachelor paper Structure of Bachelor paper Coaching by advisor Drafting of an independent paper in adherence to the current guidelines Course outcome: The students can draft an independent Bachelor exposé within the time and scope stated by adhering to scientific regulations.
Corporate Communication
Principles of Corporate Communication	2	3
Principles of Corporate Communication Module: Corporate Communication Root module: Corporate Communication Semester: 4 Course code: PCC4VO Contact hours per week: 2 ECTS: 3 Course Content: Basic models and axioms of communication Definition and positioning of corporate communication in a business context and the significance of „Responsible Communication“ Internal and external communication Stakeholder management and communication Public relations and media communication Fundamentals of project communication Course outcome: The students can realize the significance of systematic communication activities for a sustainable corporate success describe the relevant internal and external dialogue groups of a company and their significance for the company define (critical) interfaces of functions and core areas of business management suggest and justify adequate techniques and channels for corporate communication and/or the execution of projects
Digital Communication and Social Media	2	3
Digital Communication and Social Media Module: Corporate Communication Root module: Corporate Communication Semester: 4 Course code: DC4ILV Contact hours per week: 2 ECTS: 3 Course Content: Technological and social basics of digital communication Positioning (structure, functions and relative significance) of social media in the media system („Why & How“) success factors, planning, implementation and effects of social media-based communication Actions legal and ethical aspects of the use of social media Course outcome: The students can describe the features and functioning of different digital media define preferred fields of application for social media include social media efficiently and responsibly in a combined media-mix strategy propose and use various social media channels for PR purposes and media relations („Digital Literacy“)
Integrated Business Communication	2	3
Integrated Business Communication Module: Corporate Communication Root module: Corporate Communication Semester: 4 Course code: IC4ILV Contact hours per week: 2 ECTS: 3 Course Content: Definition and dimensions of integrated communication Integration of communication objectives, actions and means Corporate … Identity, Culture, Branding, Reputation, Responsibility Integrated market communication in practice (PR, „classic“ media communication vs. online/social media, CRM, advertising) Investor relations and public affairs Course outcome: The students can describe the individual components of integrated corporate communication realize the (communicative) relations between a company and ist environment („inner life“ and external effects) establish sustainable and systematic relations with important dialogue groups (staff members, clients, investors, politics and administration, etc.)

Semester 5

Course	SWS	ECTS
Practical Training
Practical Training	0	28
Practical Training Module: Practical Training Root module: Practical Training Semester: 5 Course code: PTS5BOPR Contact hours per week: 0 ECTS: 28 Course Content: 22 Week Practical Training
Practical Training Coaching Seminar	1	2
Practical Training Coaching Seminar Module: Practical Training Root module: Practical Training Semester: 5 Course code: PTCS5SE Contact hours per week: 1 ECTS: 2 Course Content: Coaching during the practical training Preparing an interim report Preparing a final report Presentation on the work placement

Semester 6

Course	SWS	ECTS
Specialization Corporate Communication
Case Study and Communication Controlling
Case Study in Corporate Communication (CC)	2	4
Case Study in Corporate Communication (CC) Module: Case Study and Communication Controlling Root module: Specialization Corporate Communication Semester: 6 Course code: S2_CC_CSCC6WK Contact hours per week: 2 ECTS: 4 Course Content: Simulation („experiential learning“) Analysis, planning, execution and reflection/evaluation of integrated communication tasks/actions (understanding of roles working in teams) Course outcome: The students can realize different communication situations („starting points“) and define communication objectives derive and implement situation-specific measures report effects of executed communication activities and reflect on them critically develop and convey situation-specific solutions from a holistic comprehension of corporate communication
Communication Controlling and Evaluation (CC)	2	3
Communication Controlling and Evaluation (CC) Module: Case Study and Communication Controlling Root module: Specialization Corporate Communication Semester: 6 Course code: S2_CC_CCE6ILV Contact hours per week: 2 ECTS: 3 Course Content: Introduction to (quantitative and qualitative) research of media impacts Methods of success monitoring Course outcome: The students can define and evaluate the efficiency of different communication instruments carry out cost-benefit analysis of planned communication measures evaluate communication actions subsequently and deduce concrete measures for improvement
Communication Tools
Crisis Communication and Issue Management (CC)	2	3
Crisis Communication and Issue Management (CC) Module: Communication Tools Root module: Specialization Corporate Communication Semester: 6 Course code: S2_CC_CCIM6ILV Contact hours per week: 2 ECTS: 3 Course Content: Definition of different risks in crisis situations Prevention and management of crises in their different development stages Theory of „agenda-setting“ Methods and stages of implementation in issue management Course outcome: The students can realize crisis situations and apply the basic tools of crisis communication select and substantiate the adequate form of communication for the respective media realize the basic conditions of Issue Management and apply them according to the situation
Writing Lab (CC)	2	4
Writing Lab (CC) Module: Communication Tools Root module: Specialization Corporate Communication Semester: 6 Course code: S2_CC_WL6WK Contact hours per week: 2 ECTS: 4 Course Content: Presentation and reflection of the quality criteria for „media-specific and target-group oriented messages“ (e.g. internal reports and external press releases) Practice of creation of relevant (journalistic) messages („content“) for different dialogue groups, situations and communication channels Course outcome: The students can carry out profound and balanced research (incl. double-checks) evaluate the quality of researched contents create target-group-specific messages („content“) according to journalistic quality criteria
Media Training (CC)	1	1
Media Training (CC) Module: Specialization Corporate Communication Root module: Specialization Corporate Communication Semester: 6 Course code: S2_CC_MTC6WK Contact hours per week: 1 ECTS: 1 Course Content: Technical, formal, temporal and psychological conditions of communication with media (topicality, conciseness, interview situation) • Quality criteria for clear, efficient and sustainable communication relations • Practical training and reflection on the experiences in the group Course outcome: The students can • communicate with media representatives (print, radio, TV) and other dialogue groups (online) in a professional manner • plan and clearly structure interviews • prepare and evaluate media conferences afterwards • structure messages clearly (come to the point) • apply communication strategies in live-interviews purposefully • analyse their behaviour in interviews (video recordings) systematically
Accounting and Financing
Budgeting and Financial Planning	2	4
Budgeting and Financial Planning Module: Accounting and Financing Root module: Accounting and Financing Semester: 6 Course code: BFP6ILV Contact hours per week: 2 ECTS: 4 Course Content: Planning as essential part of controlling and of company management Theoretical presentation of the integrated system of profit planning, financial planning and balance sheet management Implementation of budgeting and financial planning Course outcome: The students can explain the general principles of budgeting, its functioning and the link between long-and short term planning, illustrate the sequence of successive planning on the basis of partial plans, do cost planning for direct costs, variable indirect costs and fixed costs using a case study on their own, draw up a performance budget according to the cost sales style and the expenditure style of presentation, draw up a financing plan according to the direct and indirect method as well as a budgeted balance sheet in the form of a changing balance sheet on their own, calculate forecasts and deviation analyses analyse, interpret and evaluate the results of a performance budget and a budgeted balance sheet .
Management
Entrepreneurship and Management	2	3
Entrepreneurship and Management Module: Management Root module: Management Semester: 6 Course code: EMGT6VO Contact hours per week: 2 ECTS: 3 Course Content: Concept of entrepreneurship Entrepreneurship in the context of different strategies (formation, change/growth, succession) Prerequisites for successful entrepreneurship (business idea/product, individual skills, setting, etc.) Identity models for planning basis for business cases of innovative products Course outcome: The students can explain the concept of entrepreneurship in the context of different strategies (formation, change/growth, succession) identify necessary parameters for the formation of a company (legal type, financing, etc.) and the impact of the various kinds draw up, explain and present a business plan appropriately
Scientific Methods and Tools
Bachelor Seminar II	1	8
Bachelor Seminar II Module: Scientific Methods and Tools Root module: Scientific Methods and Tools Semester: 6 Course code: BA6BASE Contact hours per week: 1 ECTS: 8 Course Content: Creation of Bachelor paper inclusive of planning a project; Topic-specific literature research Application of rules of content and form Presentation of selected chapters Course outcome: The students can draft an independent Bachelor paper within the time and scope stated by adhering to scientific regulations.
Specialization International Project Management
Simulation - International Project Management
Case Study in Project Management (PM)	2	4
Case Study in Project Management (PM) Module: Simulation - International Project Management Root module: Specialization International Project Management Semester: 6 Course code: S1_PM_CSPM6WK Contact hours per week: 2 ECTS: 4 Course Content: Simulation („experiential learning“) Analysis, planning, execution and reflection/evaluation of integrated communication tasks/actions (understanding of roles working in teams) Course outcome: The students can realize different communication situations („starting points“) and define communication objectives derive and implement situation-specific measures report effects of executed communication activities and reflect on them critically develop and convey situation-specific solutions from a holistic comprehension of corporate communication
Management of International Projects (PM)	2	3
Management of International Projects (PM) Module: Simulation - International Project Management Root module: Specialization International Project Management Semester: 6 Course code: S1_PM_MIP6ILV Contact hours per week: 2 ECTS: 3 Course Content: Specifics of different types of projects: Projects in research and development Sponsored research projects (international / EU and national sponsorships) EU-project life cycle management national/international projects and their contractual essentials/specifics Projects of different industrial sectors Projects in profit and non-profit areas Specific challenges when managing international projects Specific transnational coordination tasks when planning and executing a project Social competences in different types of projects Teamwork and leadership in project types Intercultural aspects of transnational project collaboration Harmonization of technology when processing international aspects Course outcome: The students can explain the characteristics of different project types and draw conclusions for the management as well as for the drafting of contracts evaluate the significance of social competences for the success of different types of projects reflect on the challenges of leading project teams and generate deductions
Reporting and Financing in Project Management
Reporting and the Project-oriented Organisation (PM)	3	4
Reporting and the Project-oriented Organisation (PM) Module: Reporting and Financing in Project Management Root module: Specialization International Project Management Semester: 6 Course code: S1_PM_RPO6ILV Contact hours per week: 3 ECTS: 4 Course Content: Structures and cultures of project-oriented companies/organisations Models to evaluate the capability maturity of project-oriented companies Project portfolio management Quality management in projects Decision-making structures in project-oriented companies (investments, project proposal, design of project portfolio) Methods and processes of reporting in project-oriented companies Course outcome: The students can describe and explain the structure and culture of project-oriented companies analyse decision-making structures in project-oriented companies apply methods for reporting on investments, project proposals and the project portfolio conceive and analyse reports on project portfolios apply criteria of quality management in projects
Project Financing (PM)	1	3
Project Financing (PM) Module: Reporting and Financing in Project Management Root module: Specialization International Project Management Semester: 6 Course code: S1_PM_PFIN6VO Contact hours per week: 1 ECTS: 3 Course Content: Business case thinking as success factor in projects Relationship of projects, processes and investments Investment life cycle and project chains Feasibility studies Structure and content of a business case analysis Investment analysis Investment controlling Process of drafting business cases Course outcome: The students can apply methods of investment analysis develop a Business Case Analysis for planned projects present the Business Case analysis as basis for decision-making in the context of project commissioning processes evaluate existing business case analyses and give and justify recommendations for investments reflect on the relevance of a business case analysis for companies
Media Training (PM)	1	1
Media Training (PM) Module: Specialization International Project Management Root module: Specialization International Project Management Semester: 6 Course code: S1_PM_MTP6WK Contact hours per week: 1 ECTS: 1 Course Content: Technical, formal, temporal and psychological circumstances of project communication with media (topicality, conciseness, interview situation) Quality criteria for clear, efficient and sustainable communication relations Practical training and reflection on the experiences in the group Course outcome: The students can communicate with media representatives (print, radio, TV) and other dialogue groups (online) on projects, partial results and results in a professional manner plan and structure interviews about (major)projects efficiently and clearly prepare and evaluate media conferences on projects afterwards structure messages clearly (to come to the point) implement communication strategies in live-interviews purposefully analyse their behaviour in interviews (video recordings) systematically

Study abroad

Spend a semester or more at one of our 140 partner universities. A unique experience!

The exchange semester

Key features

What makes our Business Administration programme so special? Here’s an overview.

Next stop: a career with international prospects

Business administration, economics and developing leadership qualities – these are the cornerstones of our Business Administration bachelor programme. Its strong international focus is also crucial: we equip you with the tools you need to work effectively in international environments.

You have the choice of two electives: International Project Management or Corporate Communications. No matter where your strengths lie, whether they are in organisation or communications, this enables you to tailor your degree to your personal interests.

International experience

Geographical and professional mobility and an open mind in relation to cultural diversity are among the most important attributes in the world of work today. IMC Krems shares these values: you study with fellow students from all over the world, which means you develop your cross-cultural skills from day one.

In semester 3, you also have the opportunity to study at one of our 140 partner universities – a valuable experience that will stay with you for a long time. The internship semester is another core element of our bachelor programme, when you spend 22 weeks on a placement at an organisation abroad to gain work experience.

Scope to follow your own path

We’re aware that holding relevant certifications can boost your chances on the job market. That’s why we offer students support to help them prepare effectively for certification. Popular credentials include the IPMA’s internationally recognised project management certification as well as quality management certification from Quality Austria.

Another optional highlight that many students on the Business Administration programme have already taken advantage of is the IMC Founders Lab, which gives you the opportunity to develop your own business ideas and take the first steps towards starting a business or going freelance.

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Key skills

When you graduate, you will have developed wide-ranging professional and theoretical expertise and skills, as well as strong interpersonal abilities.

A true professional

During the degree you learn about the basics of business administration, economics and law.

Understanding complex functions within organisations and the interplay between departments is another core competence. You will be aware of just how important an enduring corporate culture is, and become an advocate for strengthening the culture at your company.

You also study the following business disciplines during your degree:

Accounting and finance: You have all the skills required to take on bookkeeping, accounting or controlling duties. You are also familiar with various financial instruments and budgeting tools, and how to deploy them effectively.
Marketing: You will study key marketing models, with a focus on typical marketing methods, international and strategic marketing, and market research.
Human resource management, logistics and organisational development: You will become familiar with key responsibilities of HR managers and learn how to handle cross-cultural differences. The course also provides an overview of logistics and procurement, and teaches you how to incorporate aspects of quality assurance in your approach to work. Your extensive basic business knowledge also enables you to play a part in preparing business plans.

Microeconomics and macroeconomics are core elements of the curriculum. After completing your degree, you will have a clear understanding of major global interrelationships, which can feed into your organisation’s decision-making processes.

The programme also provides an initial overview of various legal topics including public, private and business law, as well as European and international law. The aim is to ensure that you can effectively communicate with legal professionals.

Strong academic foundations

Analysing research-related questions is an important aspect of higher education. This is why we help you to develop academic skills that allow you to understand and successfully participate in research processes.
These are skills that you apply when you come to write your bachelor paper.

Strong interpersonal skills

Besides professional expertise, interpersonal skills will play a major role in your day-to-day work.

So we place a particular emphasis on soft skills. You will develop your teamworking abilities in various group work situations, as well as learning how to manage conflicts in the group. We also help you to enhance your presentation skills, put you in a position to take on team leadership functions and teach you how to use conflict resolution tools.

A stand-out feature of the degree programme is that it enables you to develop strong cross-cultural abilities, thanks to the programme’s distinctive international focus. You learn how to handle contrasting views and approaches more effectively and identify potential in teams comprising members with a variety of personal and cultural backgrounds. Put simply, in your career you’ll be able to deal expertly with business partners from all over the world.

Detailed knowledge: Corporate Communications

In this elective you develop solid corporate and media communications skills.

These will enable you to take on responsibility within a company as part of a team, and contribute to the development, planning and implementation of external and internal communications. Knowledge of the key communications models and the ability to systematically and efficiently exploit digital platforms and social media channels are an important foundation for this.

This elective will also put you in a position to independently implement and analyse specific communications activities, with a particular emphasis on preparing materials tailored to your target groups and the journalistic quality of content.

Detailed knowledge: International Project Management

This elective helps you develop into a project management expert. You learn about the various types of project in detail, enabling you to arrive at the right decisions when managing projects and adapt the methods, processes and work packages appropriately.

Your skills profile will feature the expertise to take on operational planning and implementation responsibilities for cross-border projects, as well as project control tasks.

Employers will be able to call on you for support with promoting project-focused work practices within the organisation. You will also be able to identify the benefits of project management, as well as – perhaps even more importantly – its limitations.

Career paths

Our Business Administration bachelor degree programme opens many doors. The programme prepares you for responsibilities that require a combination of management, project management and corporate communications expertise. Thanks to the broad-based curriculum, it also qualifies you for marketing and human resources roles.

You have the choice of starting a career or enrolling for a related full-time or part-time master degree.

A wide range of options will be open to you – at IMC Krems, for instance, you can register for the master degree programmes:

Management
Marketing with Major Tracks in Tourism & Service Marketing, Fashion & Lifestyle Marketing and Retail & Shopper Marketing
International Business and Economic Diplomacy
Digital Business Innovation and Transformation
Umwelt- und Nachhaltigkeitsmanagement
Management von Gesundheitsunternehmen

Alternatively, you can take a master degree in business at another Austrian or foreign university.

Potential entry-level positions
Corporate communications assistant
Corporate marketing assistant
Junior communications officer
Junior marketing manager
Junior project manager
Corporate affairs trainee
Junior consultant
Press coordinator
Junior communications specialist
PR assistant
Assistant to the press office/communications department
Human resource management assistant
Assistant to the CEO

10 good reasons

What makes us special? We are more than happy to tell you about the aspects of our university, which we are especially proud of.

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Krems

Friendly and cosmopolitan: The city attracts students from all over the world, who come to study, research and work together.

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Service centers

Our university has removed a host of administrative hurdles, leaving you free to concentrate fully on your studies.

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Advisory Service

Do you have questions regarding our degree programmes or the application? Contact our Prospective Student Advisory Service.

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Opinions: Business Administration

Click through the videos of the degree programme.

3 key features

3 possible career paths

3 advantages

3 good reasons

Our team

Get to know the core team of our bachelor degree programme Business Administration.

Prof.(FH) Mag. Dr. Tina Gruber-Mücke
Head of Institute Business Administration and Management / Programme Director Business Administration
Institute Business Administration and Management
+43 2732 802 193
[email protected]
IMC Campus KremsIMC Campus Trakt G
Core Competencies
Innovation Management
HR Development and Mediation
Entrepreneurship, Organizational Development, Business Succession
Active in the degree programmes
Management
Master of Arts in Business / part-time
Management von Gesundheitsunternehmen
Master of Arts in Business / part-time
International Wine Business
Bachelor of Arts in Business / full-time
Business Administration
Bachelor of Arts in Business / full-time
Projects
UniLab - Von der Universität zum Arbeitsmarkt im 21. Jahrhundert: ein Schritt vorwärts in der Vermittlung von Praktikumsplätzen
Department of Business
Scale(up) Alps - Beschleunigung und Förderung des Alpinen Start-up Ökosystems
Department of Business
eMobSim - Elektromobilität im Alltag
Department of Business
Digitales Kompetenzmonitoring in Produktionsunternehmen
Department of Business
Digitales Unternehmertum von MigrantInnen
Department of Business
Mixed Reality Based Collaboration for Industry (MRBC4i)
Department of Business
Prof.(FH) Mag. Dr. Tina Gruber-Mücke
Head of Institute Business Administration and Management / Programme Director Business Administration
Head of Institute Business Administration and Management / Programme Director Business Administration
Prof.(FH) Mag. Dr. Tina Gruber-Mücke
- Core Competencies
- Innovation Management
- HR Development and Mediation
- Entrepreneurship, Organizational Development, Business Succession

Full-time Lecturers

Prof.(FH) Klaus Kotek, MBA
Professor Department of Business
Institute International Trade and Sustainable Economy
+43 2732 802 383
[email protected]
IMC International Campus Piaristengasse
Core Competencies
International insurance industry and financial management
International Marketing and Brand Management
CSR (Corporate Social Responsibility) and sustainability
Active in the degree programmes
Business Administration
Bachelor of Arts in Business / full-time
International Wine Business
Bachelor of Arts in Business / full-time
Export-oriented Management
Bachelor of Arts in Business / full-time
Marketing
Master of Arts in Business / full-time
Projects
Digital Innovation Hub OST (DIHOST)
Department of Business
Prof.(FH) Klaus Kotek, MBA
Professor Department of Business
Prof.(FH) Denise Kleiss, MSc., MBA, B.A.
Professor Department of Business
Institute International Trade and Sustainable Economy
+43 2732 802 360
[email protected]
IMC International Campus Piaristengasse
Core Competencies
Human Resource Management
Tourism Management and Business
Active in the degree programmes
Business Administration
Bachelor of Arts in Business / full-time
Tourism and Leisure Management
Bachelor of Arts in Business / part-time
Export-oriented Management
Bachelor of Arts in Business / full-time
Tourism and Leisure Management
Bachelor of Arts in Business / full-time
International Business and Economic Diplomacy
Master of Arts in Business / part-time
Informatics
Bachelor of Science in Engineering / full-time
Projects
Enterprise 4.0 – Erfolg im digitalen Zeitalter
Department of Business
Prof.(FH) Denise Kleiss, MSc., MBA, B.A.
Professor Department of Business
Dr. Tarek Eltayeb
Professor Department of Business
Institute International Trade and Sustainable Economy
+43 2732 802
[email protected]
Active in the degree programmes
Export-oriented Management
Bachelor of Arts in Business / full-time
Business Administration
Bachelor of Arts in Business / full-time
Dr. Tarek Eltayeb
Professor Department of Business
Prof.(FH) Dipl.-Ing. Dipl.-Wirtsch.-Ing. Michael Bartz
Professor Department of Business
Institute International Trade and Sustainable Economy
+43 2732 802 392
[email protected]
IMC International Campus Piaristengasse
Core Competencies
Digital Business Transformation
New World of Work
Digital business models
Active in the degree programmes
Business Administration
Bachelor of Arts in Business / full-time
International Business and Economic Diplomacy
Master of Arts in Business / part-time
Digital Business Innovation and Transformation
Master of Arts in Business / part-time
Projects
Guide für Mobiles Arbeiten
Department of Business
New World of Work: Erfolgsmessung Porsche Informatik GmbH
Department of Business
Prof.(FH) Dipl.-Ing. Dipl.-Wirtsch.-Ing. Michael Bartz
Professor Department of Business
Prof.(FH) Mag. Michael Reiner
Professor Department of Business
Institute Digitalisation and Informatics
+43 2732 802 313
[email protected]
IMC Campus KremsIMC Campus Trakt G
Core Competencies
Software application, Database desgin and planning and information technologies
Virtual Reality und Augmented Reality und Web 2.0
Digitalisation, innovation management and entrepreneurship
Active in the degree programmes
Unternehmensführung
Bachelor of Arts in Business / full-time
Unternehmensführung
Bachelor of Arts in Business / part-time
Business Administration
Bachelor of Arts in Business / full-time
Projects
dEUcert – Dissemination des Europäischen Zertifizierungsschema ECQA
Department of Business
EUCert – European Certificates Innovative Online Training Campus. Weitere Entwicklungen einer Online Lernplattform aufgrund der Erkenntnisse des EQN Projekts
Department of Business
Verbesserung des Geschäftsprozessmanagements in Hochschuleinrichtungen
Department of Business
Enterprise 4.0 – Erfolg im digitalen Zeitalter
Department of Business
Corporate Social Responsibility (CSR) und Innovationsmanagement
Department of Business
VR für KMU
Department of Business
Digital Innovation Hub OST (DIHOST)
Department of Business
Mixed Reality Based Collaboration for Industry (MRBC4i)
Department of Business
Scan2VR
Department of Business
MonA - Ausbildung im Museum mit der Unterstützung von IT (AR und VR)
Department of Business
Prof.(FH) Mag. Michael Reiner
Professor Department of Business
Prof.(FH) Mag. Dr. Alexandra Kuhnle-Schadn
Professor Department of Business
Institute Business Administration and Management
+43 2732 802 602
[email protected]
IMC Campus KremsIMC Campus Trakt G
Core Competencies
Accounting
Corporate Finance of SMEs, Finance Lease
Calculations in Finance
Active in the degree programmes
Unternehmensführung
Bachelor of Arts in Business / full-time
Unternehmensführung
Bachelor of Arts in Business / part-time
Business Administration
Bachelor of Arts in Business / full-time
Projects
UniLab - Von der Universität zum Arbeitsmarkt im 21. Jahrhundert: ein Schritt vorwärts in der Vermittlung von Praktikumsplätzen
Department of Business
Prof.(FH) Mag. Dr. Alexandra Kuhnle-Schadn
Professor Department of Business
Prof.(FH) Dipl.-Kfm. Stefan Baronowski, BA (Hons)
Professor Department of Business
Institute Business Administration and Management
+43 2732 802 309
[email protected]
IMC Campus KremsIMC Campus Trakt G
Core Competencies
Managerial Accounting, Controllership, Finance and Investment
Health Management, Economic Evaluation in the Healthcare Industry
Quantitative and Qualitative Research Methods
Active in the degree programmes
Business Administration
Bachelor of Arts in Business / full-time
Betriebswirtschaft für das Gesundheitswesen
Bachelor of Arts in Business / full-time
Betriebswirtschaft für das Gesundheitswesen
Bachelor of Arts in Business / part-time
Gesundheits- und Krankenpflege
Bachelor of Science in Health Studies / full-time
Unternehmensführung
Bachelor of Arts in Business / full-time
Unternehmensführung
Bachelor of Arts in Business / part-time
Prof.(FH) Dipl.-Kfm. Stefan Baronowski, BA (Hons)
Professor Department of Business
Mag. (FH) Mag. Christine Bachner, MSc
Research Assistant / Department of Business
Institute Business Administration and Management
+43 2732 802 707
[email protected]
IMC Campus KremsIMC Campus Trakt G
Active in the degree programmes
Business Administration
Bachelor of Arts in Business / full-time
Betriebswirtschaft für das Gesundheitswesen
Bachelor of Arts in Business / full-time
Betriebswirtschaft für das Gesundheitswesen
Bachelor of Arts in Business / part-time
Projects
Energiewende bottom up – Sozial innovative Handlungsansätze und neue AkteurInnen
Department of Business
Innovationen in Familienbetrieben: Kontextuelle Faktoren, Prozesse und Performance-Effekte
Department of Business
Corporate Social Responsibility (CSR) und Innovationsmanagement
Department of Business
Nachhaltige Innovationen in der Hotellerie
Department of Business
Mag. (FH) Mag. Christine Bachner, MSc
Research Assistant / Department of Business
Prof.(FH) Mag. Dr. Reinhard Altenburger
Professor Department of Business
Institute Business Administration and Management
+43 2732 802 317
[email protected]
IMC Campus KremsIMC Campus Trakt G
Active in the degree programmes
Umwelt- und Nachhaltigkeitsmanagement
Master of Arts in Business / part-time
Management
Master of Arts in Business / part-time
Management von Gesundheitsunternehmen
Master of Arts in Business / part-time
Business Administration
Bachelor of Arts in Business / full-time
Betriebswirtschaft für das Gesundheitswesen
Bachelor of Arts in Business / part-time
Projects
Nachhaltige Innovationen in der Hotellerie
Department of Business
„Europe Engage“: Mit Service-Learning eine Kultur des bürgerschaftlichen Engagements innerhalb der Hochschulbildung in Europa entwickeln
Department of Business
Corporate Social Responsibility (CSR) und Innovationsmanagement
Department of Business
Innovationen in Familienbetrieben: Kontextuelle Faktoren, Prozesse und Performance-Effekte
Department of Business
Mixed Reality Based Collaboration for Industry (MRBC4i)
Department of Business
Prof.(FH) Mag. Dr. Reinhard Altenburger
Professor Department of Business
Dr. Claudia Dolezal, PhD, MSc, PGCert, PGCert, BA
Professor Department of Business
Institute Tourism, Wine Business and Marketing
+43 2732 802 204
[email protected]
IMC International Campus Piaristengasse
Active in the degree programmes
Tourism and Leisure Management
Bachelor of Arts in Business / full-time
Marketing
Master of Arts in Business / full-time
Tourism and Leisure Management
Bachelor of Arts in Business / part-time
Business Administration
Bachelor of Arts in Business / full-time
Dr. Claudia Dolezal, PhD, MSc, PGCert, PGCert, BA
Professor Department of Business

Application and admissions – the next steps

You've found a course that's a perfect fit? Great – you’ve already taken the most important step! We’ve put together an overview to guide you through the next steps.

1

Admission requirements

We'll be happy to inform you about the requirements you have to meet in order to apply.

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2

Admissions procedure

Preparation is everything – read up on the admissions procedure in detail.

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3

Important dates and deadlines

What deadlines do you need to keep an eye on for your online application? Get an overview.

Details

Application deadline for EU nationals	31/03/2021
Application deadline for non-EU nationals	31/03/2021

4

Apply online

You've decided for one of our degree programmes? First of all: congratulations and thank you for choosing us! We’ll be happy to guide you step-by-step through your online application.

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5

Study-relevant dates

You would like to plan ahead and would like to know when your degree programme starts? Here you will find the answer!

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Questions about the degree programme?

Prospective Student Advisory Service

Do you have questions regarding the entry requirements, the admission procedure and more? Our Prospective Student Advisory Service is happy to help.

+432732802222

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International Wine Business

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Business Administration bachelor degree programme

What happens when you combine economics, business administration and management skills in a single bachelor degree? You get IMC Krems’ Business Administration bachelor programme.

Full-time

English

6 semesters

22 weeks

EUR 363.36

The degree programme: Bachelor of Arts in Business (BA)

Business administration

Core elements of the programme

Corporate Communications

International Project Management

Programme director Tina Gruber-Mücke

A formula for success: theoretical knowledge + practical experience

The basics

The internship semester

Electives

Curriculum

Semester 1

Accounting I

Principles of Private and Public Law

Business Administration

Business and Sustainable Development

Business Mathematics

Presentation and Presentation Techniques

Research Methodology I

Software Applications

Principles of Communication and Communication Theories

Semester 2

Principles of Project Management

Accounting II

Microeconomics

Business Law

Organisation Theory and Organisation Development

Marketing

Business Statistics

Intercultural Competence

Research Methodology II

Semester 3

Managerial Accounting

International Economics

Macroeconomics

European and International Law

Procurement, Production and Logistics

Human Resource Management

Social Psychology

International and Strategic Marketing

Marketing Research

Semester 4

Project Management Processes

IT in Project Management

Controlling

Finance and Investment

Quality and Process Management

Teamtraining

Bachelor Seminar I

Principles of Corporate Communication

Digital Communication and Social Media

Integrated Business Communication

Semester 5

Practical Training

Practical Training Coaching Seminar

Semester 6

Case Study in Corporate Communication (CC)

Communication Controlling and Evaluation (CC)

Crisis Communication and Issue Management (CC)

Writing Lab (CC)

Media Training (CC)

Budgeting and Financial Planning

Entrepreneurship and Management

Bachelor Seminar II

Case Study in Project Management (PM)

Management of International Projects (PM)

Reporting and the Project-oriented Organisation (PM)

Project Financing (PM)

Media Training (PM)

Study abroad

Key features

Next stop: a career with international prospects

International experience