Studium Business Administration - Frau steht vor einer Glaswand

Business Administration bachelor degree programme

What happens when you combine economics, business administration and management skills in a single bachelor degree? You get IMC Krems’ Business Administration bachelor programme.

After completing this three-year course, you will have a solid basis for managing teams, independently managing projects of all sizes, working in corporate communications, demonstrating your digital skills – and launching an international career.

The degree programme

Your degree focuses primarily on the core subjects of business administration and economics. The modular programme gives you the specialist knowledge needed to work within company and departmental structures and processes. This enables you to perform and manage a wide range of activities in various different organisations later on when you begin your career.

A blend of corporate communications, project management and digital skills

In the second and third year of the programme you will supplement your management expertise with in-depth knowledge gained in the International Project Management, Corporate Communications and Digital Transformation modules. There’s no need to make a firm decision about the direction you want to take: the programme offers you the best of all three worlds.

A unique community from day one

You can feel the unique IMC spirit wherever you go at the university. Here, you’re more than just a number – every student receives personal support and has the chance to play to their individual strengths. One of the stand-out features of the Business Administration degree programme is the popular buddy system – during your first year, students from later semesters are on hand to provide advice and suggestions. This guarantees that your degree gets off to a great start.

Simply international

Studying with fellow students from all over the world means you can start building up a network of international contacts from your first day. You also have the option of gaining international experience on a semester abroad at one of our numerous partner universities in your second year.

All students go abroad by semester 5, when the internship semester takes place – you have to complete this outside your home country.


A particularly attractive option is the dual degree we offer in conjunction with the KEDGE Business School - Campus Bordeaux, France. Besides obtaining a bachelor of arts at IMC Krems, you will also be accredited with a degree from our partner institution.

Student stories

Business administration

Business administration is geared towards providing insights into the planning, implementation and evaluation of responsibilities, approaches and objectives in different parts of a company.

It covers a range of key functions: financial management, accounting and management control, strategic management, marketing, human resource management and logistics.

Business Administration: focus areas

The Business Administration bachelor degree gives you broad-based training in business administration. This is backed up by insights into significant aspects of European and international business law. And that’s not all: alongside knowledge of business administration and legal principles, you will build up detailed expertise in corporate communications, project management and digital transformation.

Corporate Communications (18 ECTS)

Corporate communications looks at how companies communicate externally and internally, with a view to influencing the perceptions of various target groups. Put simply, a target-group-focused, authentic communications strategy is very important for business success.

Corporate communications can basically be split into two areas: internal and external communications. These can be broken down further into professional fields such as public relations, online customer communications, internal brand management and investor relations.

International Project Management (18 ECTS)

A project is a task completed within a defined timeframe. It is innovative in nature – meaning it is not routine or regular – and carries an element of risk. The complex nature of such tasks necessitates project management.

Clearly, international projects are even more complicated. So good planning and implementation by way of project management is the key to success. As a project manager, you are primarily responsible for the planning, coordination and management of all project processes.
A structured approach is essential. The degree programme introduces you to agile project management approaches. Agile management is characterised by the ability to respond quickly, flexibly and proactively to changes as part of a team.

Digital Transformation (7 ECTS)

Digital transformation refers to an ongoing process of change which is facilitated and driven forward by digital technologies. Addressing these changes proactively is vital for a company’s success.

Digitalisation opens up various opportunities for businesses, but also poses challenges. This means that future employees need detailed knowledge of the digital economy and digital trends in order to play their part in business success. It is essential to critically analyse existing models and norms, and break out in new directions with a view to capitalising on emerging digital opportunities.

Studium Business Administration - Studierende reden Miteinander
Studium Business Administration - Studentin liest ein Buch
Studium Business Administration - Studierende schreiben etwas an die Tafel

" Our Business Administration bachelor degree offers you a unique opportunity to grow and develop. With the optional semester abroad, the internship abroad, the focus areas and a strong international flavour, students have the opportunity to concentrate on their specific interests and develop an individual USP. "

Programme director Alexandra Kuhnle-Schadn

A formula for success: theoretical knowledge + practical experience

The programme is built on three pillars.

  1. 1

    1. The basics

    Semesters 1-3

    The curriculum covers business administration, economics and core management topics such as marketing, finance and management control, and human resource management.

    You also study corporate communications, project management and digital transformation in detail. The programme’s strong international focus also helps you to enhance your cross-cultural and interpersonal skills.

  2. 2

    2. The internship semester

    Semester 5

    In semester 5 you apply your knowledge and skills during an internship semester, which we call the Practical Training Semester (PTS). You spend a minimum of 22 weeks at your internship provider.

    The internship has to be completed abroad. Our Career Services department will pair you up with an internship coach, who will support you before, during and after your compulsory internship. They will provide you with invaluable guidance, from tips on finding the right placement and help with applying for funding from programmes such as Erasmus to advice on contract-related matters.

    During your internship, you develop an inside perspective on working in a department that matches your interests, as well as gaining valuable work experience. This means you have a clear idea of the direction you want to move in when you graduate – and your practical experience puts you a step ahead when you start work.

  3. 3

    3. Advanced courses

    Semesters 4 and 6

    In semesters 4 and 6 you deepen your expertise in the fields of corporate communications, international project management and digital transformation. You acquire the skills you need to independently lead teams and head up projects in routine work situations. The content on corporate communications and digital business models helps you to stand out from the crowd with new ideas and approaches – especially at an international level.

    The Corporate Communications focus introduces you to a range of communication tools, teaching you how to evaluate the quality of messages and write texts tailored to specific target groups.

    In the International Project Management focus, you focus on the defining features of successful international projects. Project financing and monitoring are key topics.

    The Digital Transformation focus is centred on the critical analysis of existing business models and the search for new digital solutions for businesses.


What can you expect from your studies? The curriculum provides an overview.
Click on the individual courses for further information.

  1. CourseSWSECTS
    Principles of Management
    Principles of Management 23
    Entrepreneurship 11
    Sustainability and Ethics in Leadership 11
    Group Dynamics 11
    Business Data Operations
    Business Mathematics
    Business Mathematics - Theory 12
    Business Mathematics - Exercises 12
    Computational Thinking 12
    Principles of Accounting, Finance and Investment
    Accounting I 24
    Finance and Investment 12
    Research Skills
    Foundations of Empirical Social Research 11
    Principles of Business Data Analysis 23
    Research Methods in Business 12
    Human Resource Management
    Principles of Psychology 23
    Introduction Human Resource Management 23
  2. CourseSWSECTS
    Organisation and Management Behaviour
    Organisation Theory and Organisation Development 13
    Case Studies in Organizational Development 12
    Rhetoric and Presentation 11
    Managerial Accounting
    Managerial Accounting I 23
    Accounting II 23
    Data Analytics
    Business Statistics
    Business Statistics - Theory 12
    Business Statistics - Exercises 12
    Data Base and Data Analytics 12
    Microeconomics and International Business
    Microeconomics 23
    International Business 13
    Principles of Private and Public Law 22
    Business Law 24
  3. CourseSWSECTS
    Law and Procurement
    European and International Law 23
    Procurement, Production and Logistics 23
    Management Control
    Management Control Systems 23
    Managerial Accounting II 13
    Project and Agility Management Fundamentals
    Agility Management Fundamentals 23
    Project Management Fundamentals 23
    Macroeconomics and Economic Policy
    Macroeconomics 33
    Current Issues in Economic Policy 13
    Strategy and Marketing
    Marketing 23
    Marketing Research 13
  4. CourseSWSECTS
    Corporate Communication I
    Principles of Integrated Business Communication 24
    Case Study in Corporate Communication and Media Lab 35
    International Project Management I
    Advanced Project Management 24
    Project Financing and Managing International Projects 35
    Bachelor Seminar I
    Bachelor Seminar I 13
    Current Issues in Business Administration
    Current Issues in Business Administration 14
    Digital Transformation I
    Digital Transformation I 25
  5. CourseSWSECTS
    Practical Training
    Practical Training 028
    Practical Training Coaching Seminar 12
  6. CourseSWSECTS
    Corporate Communication II
    Communication Controlling and Evaluation 12
    Crisis Communications and Issue Management 12
    Digital Communication and Social Media 25
    International Project Management II
    Case Study in Project Management 24
    Reporting and the Project-oriented Organisation 25
    Digital Transformation II
    Digital Transformation II 22
    Bachelor Seminar II and Bachelor Paper
    Bachelor Seminar II and Bachelor Paper 18
    Bachelor Exam 02

Study abroad

Spend a semester or more at one of our 160+ partner universities. A unique experience!

The exchange semester

Key features

What makes our Business Administration programme so special? Here’s an overview.

Next stop: a career with international prospects

Business administration, economics and developing leadership qualities – these are the cornerstones of our Business Administration bachelor programme. A strong international focus is another of our priorities: we equip you with the tools you need to work effectively in international environments.

The programme is built around three core subjects: international project management, corporate communications and digital transformation. During your degree, you develop in-depth expertise in all three subjects – a comprehensive package that helps you to stand out from the crowd on the job market.

International experience

Geographical and professional mobility and an open mind in terms of cultural diversity are among the most important attributes in the world of work today. IMC Krems shares these values: you study with fellow students from all over the world, enabling you to develop your cross-cultural skills from day one.

In the third semester, you have the opportunity to study at one of our 160+ partner universities – a valuable experience that will stay with you for a long time. The internship semester is another core element of our bachelor programme, when you spend 22 weeks on a placement at an organisation abroad to gain work experience.

Scope to follow your own path

We know that holding relevant certifications can boost your chances on the job market. That’s why we offer students support to help them prepare effectively for certification. Popular credentials include the IPMA’s internationally recognised project management certification as well as quality management certification from Quality Austria.

Another optional highlight that many students on the Business Administration programme have already taken advantage of is the IMC Founders Lab, which gives you the opportunity to develop your own business ideas and take the first steps towards starting a business or going freelance.

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Key skills

When you graduate, you will have developed wide-ranging professional and theoretical expertise and skills, as well as strong interpersonal abilities.

During the degree you learn about the basics of business administration, economics and law.

Understanding complex functions within organisations and the interplay between departments is another core competence. You will be aware of just how important an enduring corporate culture is, and become an advocate for strengthening the culture at your company.

You also study the following business disciplines during your degree:

  • Accounting and finance: You have all the skills required to take on bookkeeping, accounting or controlling duties. You are also familiar with various financial instruments and budgeting tools, and how to deploy them effectively.
  • Marketing: You will study key marketing models, with a focus on typical marketing methods, international and strategic marketing, and market research.
  • Human resource management, logistics and organisational development: You will become familiar with key responsibilities of HR managers and learn how to handle cross-cultural differences. The course also provides an overview of logistics and procurement, and teaches you how to incorporate aspects of quality assurance in your approach to work. Your extensive basic business knowledge also enables you to play a part in preparing business plans.

Microeconomics and macroeconomics are core elements of the curriculum. After completing your degree, you will have a clear understanding of major global interrelationships, which can feed into your organisation’s decision-making processes.

The programme also provides an initial overview of various legal topics including public, private and business law, as well as European and international law. The aim is to ensure that you can effectively communicate with legal professionals.

Analysing research-related questions is an important aspect of higher education. This is why we help you to develop academic skills that allow you to understand and successfully participate in research processes.
These are skills that you apply when you come to write your bachelor paper.

Besides professional expertise, interpersonal skills will play a major role in your day-to-day work.

So we place a particular emphasis on soft skills. You will develop your teamworking abilities in various group work situations, as well as learning how to manage conflicts in the group. We also help you to enhance your presentation skills, put you in a position to take on team leadership functions and teach you how to use conflict resolution tools.

A stand-out feature of the degree programme is that it enables you to develop strong cross-cultural abilities, thanks to the programme’s distinctive international focus. You learn how to handle contrasting views and approaches more effectively and identify potential in teams comprising members with a variety of personal and cultural backgrounds. Put simply, in your career you’ll be able to deal expertly with business partners from all over the world.

In this elective you develop solid corporate and media communications skills.

These will enable you to take on responsibility within a company as part of a team, and contribute to the development, planning and implementation of external and internal communications. Knowledge of the key communications models and the ability to systematically and efficiently exploit digital platforms and social media channels are an important foundation for this.

This elective will also put you in a position to independently implement and analyse specific communications activities, with a particular emphasis on preparing materials tailored to your target groups and the journalistic quality of content.

This elective helps you develop into a project management expert. You learn about the various types of project in detail, enabling you to arrive at the right decisions when managing projects and adapt the methods, processes and work packages appropriately.

Your skills profile will feature the expertise to take on operational planning and implementation responsibilities for cross-border projects, as well as project control tasks.

Employers will be able to call on you for support with promoting project-focused work practices within the organisation. You will also be able to identify the benefits of project management, as well as – perhaps even more importantly – its limitations.

Career paths

Our Business Administration bachelor degree programme opens many doors. The programme prepares you for responsibilities that require a combination of management, project management, corporate communications and digital transformation expertise. Thanks to the broad-based curriculum, it also puts you in a position to take on marketing and human resources roles.

You have the choice of starting a career or enrolling for a related full-time or part-time master degree.

A wide range of options will be open to you – at IMC Krems, for instance, you can register for the master degree programmes:

Alternatively, you can take a master degree in business at another Austrian or foreign university.

  • Potential entry-level positions
  • Corporate communications assistant
  • Corporate marketing assistant
  • Junior communications officer
  • Junior marketing manager
  • Junior project manager
  • Corporate affairs trainee
  • Junior consultant
  • Press coordinator
  • Junior communications specialist
  • PR assistant
  • Assistant to the press office/communications department
  • Human resource management assistant
  • Assistant to the CEO
10 good reasons

What makes us special? We are more than happy to tell you about the aspects of our university, which we are especially proud of.


Friendly and cosmopolitan: The city attracts students from all over the world, who come to study, research and work together.

Service centers

Our university has removed a host of administrative hurdles, leaving you free to concentrate fully on your studies.

Advisory Service

Do you have questions regarding our degree programmes or the application? Contact our Prospective Student Advisory Service.

Opinions: Business Administration

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Our team

Get to know the core team of our bachelor degree programme Business Administration.

  • Prof.(FH) Mag. Dr. Reinhard Altenburger
    Professor (FH) Institute Business Administration and Management
  • Mag. (FH) Mag. Christine Bachner, MSc
    Scientist Institute Business Administration and Management
  • Prof.(FH) Dipl.-Kfm. Stefan Baronowski, BA (Hons)
    Professor (FH) Institute Business Administration and Management
  • Dr.rer.pol. Tanja Ihden, M.A., B.Sc.
    Programme Director Transnational Programmes
  • Hon.Prof.(FH) Mag. Alfred Siedl
    Lecturer Institute Business Administration and Management
  • Dipl.-Ing. Dr. techn. Sarita Paudel
    Senior Lecturer Institute Digitalisation and Informatics
  • Prof.(FH) Mag. Michael Reiner
    Professor (FH) Institute Digitalisation and Informatics
  • Prof.(FH) Dr. Anna Fornalska
    Professor (FH) Institute International Trade and Sustainable Economy
  • Prof.(FH) Mag. Dr. Jan Grumiller
    Programme Director Environmental and Sustainablity Management
  • Prof.(FH) Denise Kleiss, MSc., MBA, B.A.
    Professor (FH) Institute International Trade and Sustainable Economy
  • Prof.(FH) Klaus Kotek, MBA
    Professor (FH) Institute International Trade and Sustainable Economy
  • Prof.(FH) Mag. Dr. Martin Waiguny
    Academic Head

Application and admissions – the next steps

You've found a course that's a perfect fit? Great – you’ve already taken the most important step! We’ve put together an overview to guide you through the next steps.

What are the admission requirements for bachelor programmes?

To qualify for admission to a university of applied sciences bachelor degree programme, you must have an Austrian school-leaving certificate or an equivalent qualification.

Do you have a school-leaving certificate issued outside Austria?

We’ll check to make sure it’s equivalent to an Austrian certificate in accordance with section 4 of the University of Applied Sciences Studies Act (FHG) when you’ve sent us all the relevant documentation via our online application tool. If it is not an equivalent, you’ll receive information on the supplementary examinations you’ll need to pass. In a nutshell, you will have the option of completing a summer school and the necessary supplementary examinations at IMC Krems or look for an external provider. In that case, you might consider our cooperation partner, the University of Applied Sciences Upper Austria: It offers a one-year International Foundation Programme which provides you with all the necessary qualifications you need in order to start your studies in Krems.

What proof of your language skills is required for our English-language bachelor degree programme?

We’ll assess your English language proficiency at your interview, so there is no need to provide additional evidence of your English skills. 

Do you still need to complete your military or alternative service?  If you’re a male Austrian citizen, we strongly recommend completing your compulsory national service before beginning your studies. This will allow you to finish your degree with no interruptions and start your career without delay afterwards.


Application interview

We would like to get to know you as a person:
As part of the online application you will have to write a statement of motivation and a short essay on a topic relevant to the degree programme. Predefined questions about your motivations as well as the requirements and topics for your essay can be found in the online application. You choose one of the suggested topics, conduct research to broaden your knowledge, deal with the issues and bring your own point of view to the essay. Your answers are to be entered in the fields provided.

Your statement of motivation and your essay form the basis for your application interview. Every applicant has an opportunity to introduce themselves in a face-to-face discussion, usually with the degree programme director. In addition to the personal introduction and your motivation to study, the applicant and the interviewer discuss the topic selected and the arguments used in the essay, as well as the topic’s relevance for the degree programme.

The application interview is held in the language of instruction of the degree programme and can take place either online via Microsoft Teams or in presence.

After the application interview, your statement of motivation, the essay and your performance throughout the interview are assessed on the basis of the content-related remarks, the manner in which they express themselves and the arguments used.

Interview dates

There is usually a selection of dates to choose from, with quotas allocated for each date. You can select a preferred date and time slot for your admission interview during the online application process. In order to still benefit from the full selection of dates, we recommend that you submit your application in good time.

Get an overview of the dates for your programme.

No dates available at the moment.

After you have successfully completed your online application, your application will be checked for completeness and correctness. As soon as this process is completed, we will inform you by e-mail and confirm the date for your admission interview. We will send you the Microsoft Teams Meeting Link in a separate e-mail a few days before the application interview date.

Application for the next study year possible from 01/12/2023
Application deadline for EU nationals 15/04/2024
Application deadline for non-EU nationals 15/04/2024

You've decided for one of our degree programmes? First of all: congratulations and thank you for choosing us! We’ll be happy to guide you step-by-step through your online application.


You would like to plan ahead and would like to know when your degree programme starts? Here you will find the answer!


Questions about the degree programme?

Prospective Student Advisory Service

Do you have questions regarding the entry requirements, the admission procedure and more? Our Prospective Student Advisory Service is happy to help.

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