Business Administration bachelor degree programme
What happens when you combine economics, business administration and management skills in a single bachelor degree? You get IMC Krems’ Business Administration bachelor programme.
After completing this three-year course, you will have a solid basis for managing teams, independently managing projects of all sizes, working in corporate communications, demonstrating your digital skills – and launching an international career.
This is the tuition fee for EU and EEA citizens. In addition, the Austrian National Union of Students (ÖH) dues amount to EUR 20.70. Please note that different tuition fees apply for non-EU citizens.
The degree programme
Your degree focuses primarily on the core subjects of business administration and economics. The modular programme gives you the specialist knowledge needed to work within company and departmental structures and processes. This enables you to perform and manage a wide range of activities in various different organisations later on when you begin your career.
A blend of corporate communications, project management and digital skills
In the second and third year of the programme you will supplement your management expertise with in-depth knowledge gained in the International Project Management, Corporate Communications and Digital Transformation modules. There’s no need to make a firm decision about the direction you want to take: the programme offers you the best of all three worlds.
A unique community from day one
You can feel the unique IMC spirit wherever you go at the university. Here, you’re more than just a number – every student receives personal support and has the chance to play to their individual strengths. One of the stand-out features of the Business Administration degree programme is the popular buddy system – during your first year, students from later semesters are on hand to provide advice and suggestions. This guarantees that your degree gets off to a great start.
Simply international
Studying with fellow students from all over the world means you can start building up a network of international contacts from your first day. You also have the option of gaining international experience on a semester abroad at one of our numerous partner universities in your second year.
All students go abroad by semester 5, when the internship semester takes place – you have to complete this outside your home country.
Tip
A particularly attractive option is the dual degree we offer in conjunction with the KEDGE Business School - Campus Bordeaux, France. Besides obtaining a bachelor of arts at IMC Krems, you will also be accredited with a degree from our partner institution.
Business administration
Business administration is geared towards providing insights into the planning, implementation and evaluation of responsibilities, approaches and objectives in different parts of a company.
It covers a range of key functions: financial management, accounting and management control, strategic management, marketing, human resource management and logistics.
Business Administration: focus areas
The Business Administration bachelor degree gives you broad-based training in business administration. This is backed up by insights into significant aspects of European and international business law. And that’s not all: alongside knowledge of business administration and legal principles, you will build up detailed expertise in corporate communications, project management and digital transformation.
Corporate Communications (18 ECTS)
Corporate communications looks at how companies communicate externally and internally, with a view to influencing the perceptions of various target groups. Put simply, a target-group-focused, authentic communications strategy is very important for business success.
Corporate communications can basically be split into two areas: internal and external communications. These can be broken down further into professional fields such as public relations, online customer communications, internal brand management and investor relations.
International Project Management (18 ECTS)
A project is a task completed within a defined timeframe. It is innovative in nature – meaning it is not routine or regular – and carries an element of risk. The complex nature of such tasks necessitates project management.
Clearly, international projects are even more complicated. So good planning and implementation by way of project management is the key to success. As a project manager, you are primarily responsible for the planning, coordination and management of all project processes.
A structured approach is essential. The degree programme introduces you to agile project management approaches. Agile management is characterised by the ability to respond quickly, flexibly and proactively to changes as part of a team.
Digital Transformation (7 ECTS)
Digital transformation refers to an ongoing process of change which is facilitated and driven forward by digital technologies. Addressing these changes proactively is vital for a company’s success.
Digitalisation opens up various opportunities for businesses, but also poses challenges. This means that future employees need detailed knowledge of the digital economy and digital trends in order to play their part in business success. It is essential to critically analyse existing models and norms, and break out in new directions with a view to capitalising on emerging digital opportunities.
" Our Business Administration bachelor degree offers you a unique opportunity to grow and develop. With the optional semester abroad, the internship abroad, the focus areas and a strong international flavour, students have the opportunity to concentrate on their specific interests and develop an individual USP. "
Programme director Alexandra Kuhnle-Schadn
A formula for success: theoretical knowledge + practical experience
The programme is built on three pillars.
- 1
1. The basics
Semesters 1-3
The curriculum covers business administration, economics and core management topics such as marketing, finance and management control, and human resource management.
You also study corporate communications, project management and digital transformation in detail. The programme’s strong international focus also helps you to enhance your cross-cultural and interpersonal skills.
- 2
2. The internship semester
Semester 5
In semester 5 you apply your knowledge and skills during an internship semester, which we call the Practical Training Semester (PTS). You spend a minimum of 22 weeks at your internship provider.
The internship has to be completed abroad. Our Career Services department will pair you up with an internship coach, who will support you before, during and after your compulsory internship. They will provide you with invaluable guidance, from tips on finding the right placement and help with applying for funding from programmes such as Erasmus to advice on contract-related matters.
During your internship, you develop an inside perspective on working in a department that matches your interests, as well as gaining valuable work experience. This means you have a clear idea of the direction you want to move in when you graduate – and your practical experience puts you a step ahead when you start work.
- 3
3. Advanced courses
Semesters 4 and 6
In semesters 4 and 6 you deepen your expertise in the fields of corporate communications, international project management and digital transformation. You acquire the skills you need to independently lead teams and head up projects in routine work situations. The content on corporate communications and digital business models helps you to stand out from the crowd with new ideas and approaches – especially at an international level.
The Corporate Communications focus introduces you to a range of communication tools, teaching you how to evaluate the quality of messages and write texts tailored to specific target groups.
In the International Project Management focus, you focus on the defining features of successful international projects. Project financing and monitoring are key topics.
The Digital Transformation focus is centred on the critical analysis of existing business models and the search for new digital solutions for businesses.
Curriculum
What can you expect from your studies? The curriculum provides an overview.
Click on the individual courses for further information.
Course SWS ECTS Principles of Management Principles of Management 2 3 Principles of Management
Module: Principles of ManagementRoot module: Principles of ManagementSemester: 1 Course code: B_POM1VO Contact hours per week: 2 ECTS: 3Course Content:- Management history and the development of management theories and concepts
- Managerial levels, skills a manager needs, tasks a manager performs, roles a manager plays
- Key business administration concepts, efficiency principle (efficiency and effectiveness), minimum and maximum principles
- Overview of company functions
- Management: definitions and principles of management (the 4 management functions: planning, organizing, leading, controlling)
- Marketing: basics and principles, 4Ps
- Basics and principles of
- Production, procurement and logistics
- Investment, finance and accounting
- The business environment – stakeholders and stakeholder management
- Company vision and mission
- Business administration in an academic context: Taylorsim, PIMS model; principles and examples of scientific research in management
Course outcome:Upon completion of the course, students are able to
- explain the four management functions: planning, organizing, leading, controlling,
- explain key business administration concepts, such as the efficiency principle and minimum and maximum principles,
- give an overview of company functions (management, controlling, marketing, procurement, production, investment, finance, accounting),
- analyse a business environment and understand how different stakeholders of an organisation have to be taken care of,
- give examples of a company’s vision and mission,
- explain different managerial levels, skills a manager needs, tasks a manager performs and roles a manager plays,
- explain the milestones in management history and the development of management theories and concepts,
- explain business administration in an academic context as well as basic concepts and theories used in scientific research on management.
Entrepreneurship 1 1 Entrepreneurship
Module: Principles of ManagementRoot module: Principles of ManagementSemester: 1 Course code: ES1ILV Contact hours per week: 1 ECTS: 1Course Content:- Exploring Enterprise, Entrepreneurship and Innovation
- The role of entrepreneurs
- Business opportunities
- Business models
- Business plan
- Startup and Growth management
- Resourcing the business and getting started
Course outcome:Upon completion of this course students are able to:
- explain the concept of entrepreneurship in the context of different strategies (formation, change/growth, succession),
- differentiate major theories and models of entrepreneurship and innovation management and apply to the analysis of case study problems,
- examine the importance of ethics and integrity in entrepreneurship and how to act in an ethical manner,
- produce business models from ideas and write business plans.
Sustainability and Ethics in Leadership 1 1 Sustainability and Ethics in Leadership
Module: Principles of ManagementRoot module: Principles of ManagementSemester: 1 Course code: B_SEL1VO Contact hours per week: 1 ECTS: 1Course Content:- Current social, ecological and economic trends
- Principles and history of the concept of sustainable development
- Business ethics and its application in companies
- Leadership and its role in addressing future challenges in our society
Course outcome:Upon completion of this course, students are able to
- reflect on values and further conditions necessary for sustainable leadership,
- explain practical tools for leadership, sustainability and ethics,
- discuss their role in business contributing to the Sustainable Development Goals.
Group Dynamics 1 1 Group Dynamics
Module: Principles of ManagementRoot module: Principles of ManagementSemester: 1 Course code: B_GD1WK Contact hours per week: 1 ECTS: 1Course Content:- Group dynamics in a business environment
- Difference between a group and a productive team
- Influences of actions and inaction
- Benefits of a strong and diverse team
Course outcome:Upon completion of the course, students are able to
- categorise the different roles in a group and explain what effect they have,
- illustrate, understand and improve communication processes within groups,
- use tools and methods to support their team,
- identify how a diverse group can turn into a successful team.
Business Data Operations Business Mathematics Business Mathematics - Theory 1 2 Business Mathematics - Theory
Module: Business MathematicsRoot module: Business Data OperationsSemester: 1 Course code: B_BM1VO Contact hours per week: 1 ECTS: 2Course Content:- Number formats
- Common units
- Levels of measurement
- Common business calculations
- Fundamentals of business mathematics with a special focus on modelling
- Fundamentals of financial mathematics
- Importance of fractions and ratios in business
- Line charts and logarithmic scaling
- Integral and differential calculus numerical and graphical approach
- Probability and random numbers
- Mathematical optimisation
Course outcome:Upon completion of the course, students are able to
- select and utilise numbers, measurements and units in the proper format,
- describe common business calculations as well as their objectives,
- discuss profitability in context of price elasticity,
- explain the time value of money,
- discuss probability estimates,
- describe the use of ratios,
- interpret time series data,
- discuss the use and pitfalls of mathematical optimisation.
Business Mathematics - Exercises 1 2 Business Mathematics - Exercises
Module: Business MathematicsRoot module: Business Data OperationsSemester: 1 Course code: B_BMEX1UE Contact hours per week: 1 ECTS: 2Course Content:- Exercises to apply the contents of the lecture “Business Mathematics – Theory” to course-specific problems. Utilisation of
- Number formats
- Common units
- Levels of measurement
- Common business calculations
- Fundamentals of business mathematics with a special focus on modelling
- Fundamentals of financial mathematics
- Importance of fractions and ratios in business
- Line charts and logarithmic scaling
- Integral and differential calculus numerical and graphical approach
- Probability and random numbers
- Mathematical optimisation
Course outcome:Upon completion of the course, students are able to
- select and utilise numbers, measurements and units in the proper format,
- independently perform fundamental business mathematics in context of business problems,
- perform and interpret break even analysis,
- discuss profitability in context of price elasticity,
- explain the time value of money,
- compound and discount cash flows,
- work with probability estimates,
- use ratios and fractions to assess situations,
- explore and analyse time series data.
Computational Thinking 1 2 Computational Thinking
Module: Business Data OperationsRoot module: Business Data OperationsSemester: 1 Course code: B_CT1ILV Contact hours per week: 1 ECTS: 2Course Content:- Basic terms in the area of computing
- Methods of Computational Thinking:
- Problem analysis
- Algorithmic design
Course outcome:Upon completion of the course, students are able to
- explain the basics of computing and typical steps in creating a program and explain them using simple programming languages such as Scratch or Sphero,
- explain and apply computational thinking methods such as problem resolution, pattern recognition, abstraction and algorithmic design to problem analysis and solution development,
- write, test and edit algorithms for a program using flowcharts and pseudocode.
Principles of Accounting, Finance and Investment Accounting I 2 4 Accounting I
Module: Principles of Accounting, Finance and InvestmentRoot module: Principles of Accounting, Finance and InvestmentSemester: 1 Course code: B_ACC1ILV Contact hours per week: 2 ECTS: 4Course Content:- Introduction to accounting (Financial Accounting, Management Accounting and Finance)
- Fundamentals of financial accounting
- Major financial statements
- Accounting structure and accounting cycle
- Double-entry bookkeeping
- Posting of common business transactions
- Value added tax
Course outcome:Upon completion of this course, students are able to
- apply the principles of accounting and explain how the various sections of an accounting system co-ordinate,
- explain the effects of accounting rules,
- establish simple annual accounts incorporating accounting adjustments,
- distinguish between private and public limited companies,
- prepare a basic set of company accounts.
Finance and Investment 1 2 Finance and Investment
Module: Principles of Accounting, Finance and InvestmentRoot module: Principles of Accounting, Finance and InvestmentSemester: 1 Course code: FI1VO Contact hours per week: 1 ECTS: 2Course Content:- Fundamentals of financial management (goals, functions, organizational integration etc.)
- Static and dynamic investment assessment/calculation methods (including a critical evaluation)
- Corporate financing (decision criteria, internal vs. external financing, equity vs. debt financing)
- calculation of financial key figures
Course outcome:Upon completion of this course students are able to:
- explain the main functions and goals of finance in a company
- apply different fundamental investment assessment methods
- evaluate advantages and disadvantages of financial instruments
- analyse a company's financial situation
Research Skills Foundations of Empirical Social Research 1 1 Foundations of Empirical Social Research
Module: Research SkillsRoot module: Research SkillsSemester: 1 Course code: B_FESR1VO Contact hours per week: 1 ECTS: 1Course Content:Fundamentals of Philosophy of Science
- Induction, deduction
- Gain of knowledge, logical conclusions
- Theory, model, concept
- Research questions, hypotheses
- Ethics in research
Methods overview
- Qualitative & quantitative methods (surveys, experiments, overviews, interviews, focus groups)
- quality criteria of scientific measurements (reliability, validity)
- Constructs and operationalization
- Method combination
- Sampling
Basic principles of scientific work
- Process of scientific research processes, in particular topic identifica-tion, research questions and method selection
- citation standards, source research and criticism
Development of scientific work
Course outcome:Upon completion of the course, students are able to
- Design and methods:
o to explain the difference between qualitative and quantitative methods and research approaches and their quality criteria,
o to clearly identify the main components of a series of qualitative and quantitative methods, to explain their application and the combination of different methods,
o to name ethical standards of scientific research.
- Sampling and measurement:
o define different sampling methods,
o to explain the basics of the measurement of constructs.
- Procedure and the process of the survey:
o to present the different phases of the research process,
o find suitable literature for a scientific work and cite sources,
o to explain the standard structure of a scientific work.
Principles of Business Data Analysis 2 3 Principles of Business Data Analysis
Module: Research SkillsRoot module: Research SkillsSemester: 1 Course code: B_PBDA1ILV Contact hours per week: 2 ECTS: 3Course Content:- Data collection, formatting, formulas, functions, charts, data lists and pivot tables
- Interaction with relational data sources, form controls
- Working with a spreadsheet program
Course outcome:Upon completion of the course, students are able to
- using a spreadsheet program to solve economic problems using formulas, functions and diagrams and
- explain the relationship with relational databases.
Research Methods in Business 1 2 Research Methods in Business
Module: Research SkillsRoot module: Research SkillsSemester: 1 Course code: RMB1WK Contact hours per week: 1 ECTS: 2Course Content:- Introduction to qualitative research
- Different types of qualitative research
- The qualitative interview
- Qualitative data analysis
Course outcome:Upon completion of this course students are able to:
- develop research questions for business research problems,
- explain different approaches to the analysis of qualitative data e.g. content analysis and narrative analysis,
- explain the role of qualitative research in business,
- conduct a qualitative interview.
Human Resource Management Principles of Psychology 2 3 Principles of Psychology
Module: Human Resource ManagementRoot module: Human Resource ManagementSemester: 1 Course code: POP1ILV Contact hours per week: 2 ECTS: 3Course Content:- Attribution and social judgements
- Social representations
- Self, identity and society
- Aggression and anti-social behaviour
- Pro-social behaviour
- Inter- and intra-group relations
- Motivation theories
- Group dynamics
Course outcome:Upon completion of this course students are able to:
- explain motivation, how it is influenced, and major theories about motivation,
- evaluate the main social psychological theoretical approaches to behaviour,
- apply social psychological theory to everyday examples of social behaviour and considerations of behaviour change,
- represent findings of key research studies into group and individual social behaviour.
Introduction Human Resource Management 2 3 Introduction Human Resource Management
Module: Human Resource ManagementRoot module: Human Resource ManagementSemester: 1 Course code: IHRM1ILV Contact hours per week: 2 ECTS: 3Course Content:- Fundamentals and the organization of HR management
- Personnel requirement and planning
- Recruiting and selecting personnel
- Development of personnel
- Laying of personnel
- Payment systems: Reward, Performance and Rewarding Performance
- Selected issues from skilled worker shortage, employer branding, retention management, skills management, diversity management
Course outcome:Upon completion of this course students are able to:
- explain current developments and trends in (international) human resource management practice,
- explain different staff recruitment tools and justify their implementation,
- explain the recruiting and selection process of staff,
- explain the principles of personnel development,
- explain reasons for lay-offs and suggest options of making adequate redundancies.
Course SWS ECTS Organisation and Management Behaviour Organisation Theory and Organisation Development 1 3 Organisation Theory and Organisation Development
Module: Organisation and Management BehaviourRoot module: Organisation and Management BehaviourSemester: 2 Course code: OTOD2VO Contact hours per week: 1 ECTS: 3Course Content:- Fundamentals of Organization(s): images of and metaphors for organization, organization and environment
- Organizational Structure and Organizational Architecture: elements of structure, bureaucracy
- Culture and Organization: national culture, organizational culture
- Power and Politics in Organizations: sources of power, politics and influence tactics, alternative views on power
- Basics of Organizational development: relation to structure, culture and politics
Course outcome:Upon completion of this course students are able to:
- explain the relationship between organisational behaviour and management practice,
- analyse competing theoretical perspectives on organisational behaviour,
- explain how organizational development is related to structure, culture and politics,
- analyse a case illustrating the applicability and usefuleness of theoretical concepts with regard to organizational culture, structure and politics.
Case Studies in Organizational Development 1 2 Case Studies in Organizational Development
Module: Organisation and Management BehaviourRoot module: Organisation and Management BehaviourSemester: 2 Course code: CSOD2ILV Contact hours per week: 1 ECTS: 2Course Content:- Fundamentals of organizational behavior
- Individual processes of the organization
- Changes in the organization
- Management of organization, leadership
- Organizational culture
- Communication in the organization
Course outcome:Upon completion of this course students are able to:
- explain the feasibility and consequences of different approaches to organizational development and change
- apply case analysis as qualitative research method for organisation analysis
- differentiate the feasibility and consequences of different approaches to organizational development and change
Rhetoric and Presentation 1 1 Rhetoric and Presentation
Module: Organisation and Management BehaviourRoot module: Organisation and Management BehaviourSemester: 2 Course code: B_RP2WS Contact hours per week: 1 ECTS: 1Course Content:- Prepare and structure a convincing business presentation
- Handling of different media in a professional way
- Guiding audience attention, manage interruptions and objections
- Use of voice and diction to raise attention levels, dramatic pauses and key gestures to reinforce arguments
Course outcome:Upon completion of the course, students are able to
- create and structure a professional business presentation,
- master a variety of media to improve performance and impact,
- show vocal abilities to get attention and support arguments,
- demonstrate efficient rhetoric tools to get the point across
Managerial Accounting Managerial Accounting I 2 3 Managerial Accounting I
Module: Managerial AccountingRoot module: Managerial AccountingSemester: 2 Course code: MGI2ILV Contact hours per week: 2 ECTS: 3Course Content:- Introduction to cost accounting (terms, concepts and purpose)
- Cost-volume-profit-analysis
- Classification of costs, cost behaviour
- Cost type accounting
- Cost center accounting
- Cost unit accounting, cost pricing
- Relevant costs and benefits for decision making (introduction)
- Marginal analysis, break-even-point, contribution (introduction)
Course outcome:Upon completion of this course students are able to:
- explain the structure and tasks of cost accounting
- apply cost accounting as a tool for information, decision-making and planning
- evaluate alternative management accounting systems
Accounting II 2 3 Accounting II
Module: Managerial AccountingRoot module: Managerial AccountingSemester: 2 Course code: ACCII2ILV Contact hours per week: 2 ECTS: 3Course Content:- Different accounting standards (Austrian GAAP & IFRS)
- Accounting rules and principles
- Valuation of assets and liabilites
- Year-end adjustment postings
- Financial statements for different types of companies
- Cash flow calculation and cash flow analysis
- Financial report analysis (including ratios)
Course outcome:- Different accounting standards (Austrian GAAP & IFRS)
- Accounting rules and principles
- Valuation of assets and liabilites
- Year-end adjustment postings
- Financial statements for different types of companies
- Cash flow calculation and cash flow analysis
- Financial report analysis (including ratios)
Data Analytics Business Statistics Business Statistics - Theory 1 2 Business Statistics - Theory
Module: Business StatisticsRoot module: Data AnalyticsSemester: 2 Course code: B_BS2VO Contact hours per week: 1 ECTS: 2Course Content:- Fundamental statistics concepts, univariate data description, bivariate data description and multivariate methods
- Measures of central tendency and variance
- Fundamentals of probability calculation, and theoretical distribution
- Binomial and standard normal distribution
- Z-Score/base**s
- Sampling and sampling error
- Sources of bias and error
- Measures of reliability
- Validity
- Estimation methods
- Statistical tests
- Regression analysis
- Visualisation and interpretation of data
Course outcome:Upon completion of the course, students are able to
- select the proper level of measurement and design a sample,
- discuss the use and interpretation of statistics,
- differentiate validity and reliability,
- discuss measures of central tendency and variance,
- interpret z-scores,
- explain different sources of bias,
- explain the application and limitation of simple linear regression.
Business Statistics - Exercises 1 2 Business Statistics - Exercises
Module: Business StatisticsRoot module: Data AnalyticsSemester: 2 Course code: B_BSEX2UE Contact hours per week: 1 ECTS: 2Course Content:- Exercises to apply the contents of the Lecture “Business Mathematics – Theory” to programme specific problems. Utilisation of
- Fundamental statistics concepts, univariate data description, bivariate data description and multivariate methods
- Measures of central tendency and variance
- Fundamentals of probability calculation and theoretical distribution
- Binomial and standard normal distribution
- Z-Score/base**s
- Sampling and sampling error
- Sources of bias and error
- Measures of reliability
- Validity
- Estimation methods
- Statistical tests
- Regression analysis
- Visualisation and interpretation of data
Course outcome:Upon completion of the course, students are able to
- select the proper level of measurement and design a sample,
- discuss the use and interpretation of statistics,
- differentiate validity and reliability,
- discuss measures of central tendency and variance,
- interpret z-scores,
- explain different sources of bias,
- explain the application and limitation of simple linear regression.
Data Base and Data Analytics 1 2 Data Base and Data Analytics
Module: Data AnalyticsRoot module: Data AnalyticsSemester: 2 Course code: DBDA2WK Contact hours per week: 1 ECTS: 2Course Content:- Introduction to Databases and Transactions, Data Models
- Database design and relational databases
- Data Analytics and Queries with SQL
- Developing databases with multiple tables and applying normalization
- Relational database systems, modeling, integrating external Data sources using different data formats (including graph-data or semantic Web data)
Course outcome:Upon completion of this course students are able to:
- create an application to dynamically integrate and extract data in a databases,
- create a normalized relational database,
- produce simple visual and statistical analytics tasks (mini-reports).
Microeconomics and International Business Microeconomics 2 3 Microeconomics
Module: Microeconomics and International BusinessRoot module: Microeconomics and International BusinessSemester: 2 Course code: B_MIC2VO Contact hours per week: 2 ECTS: 3Course Content:- Basics (scarcity, positive vs. normative, micro- vs. macroeconomics, opportunity cost, sunk cost)
- Consumer choice
- Budget
- Preferences and utility
- Income and substitution effect
- Individual demand
- Market demand
- Elasticities (price elasticity of demand, cross-price elasticity, income elasticity)
- Production Theory
- Production in the short and long run
- Cost
- Profit maximisation
- Individual and market supply
- Market
- Market equilibrium
- Welfare analysis (consumer and producer surplus)
- Price floors and price ceilings
- Market competition (perfect competition vs. monopoly)
- Market failures and government intervention
- Externalities
- Public goods
Course outcome:Upon completion of this course, students are able to
- explain and analyse consumer behavior and graphically solve the utility maximisation problem including the impact of price and income changes on the consumption choice,
- explain and analyse behavior of the firm and graphically solve and mathematically the profit maximisation problem under perfect competition and monopoly,
- graphically and mathematically determine the consumer and producer surplus as well as how those are affected by price floors and price ceilings as well as changes resulting from monopolistic competition,
- explain and analyse market failure and the role of the government,
- explain and analyse different policies from an economic perspective.
International Business 1 3 International Business
Module: Microeconomics and International BusinessRoot module: Microeconomics and International BusinessSemester: 2 Course code: IB2ILV Contact hours per week: 1 ECTS: 3Course Content:This course draws upon international business theory and practice for understanding the international business context. This course will provide students with the knowledge, skills, and abilities to understand the global economic, political, cultural and social environment within which firms operate. Topics included are:
- International business environment
- International business operations (Global Marketing, Global R&D, Global HRM, Accounting in the international business)
- Globalization: political, legal, economic, influences.
- Global production, outsourcing and supply chain management
- Economic Integration and Cooperation
- Global Monetary Environments
- International Trade
Course outcome:Upon completion of this course students are able to:
- explain the processes of internationalization and globalization,
- summarize challenges of international business,
- implement theoretical concepts to empirical situations, particularly through an understanding of how business adapts to the international business environment,
- analyse public policy processes from a corporate perspective, thereby shedding light on both corporate strategies towards political, regulatory, and associated processes.
Law Principles of Private and Public Law 2 2 Principles of Private and Public Law
Module: LawRoot module: LawSemester: 2 Course code: B_PPL2VO Contact hours per week: 2 ECTS: 2Course Content:- Introduction to Public Law
- Sources of law, hierarchical structure of legislation
- Introduction to Private Law
- Contract and liability law, natural and legal person
- Introduction to European Union Law and Criminal Law
- The civil law system and the common law system
Course outcome:Upon completion of the course, students are able to
- explain the role of law and the essential legal terms,
- explain the basics of the Austrian and the European Union legal system (legislative, executive and judicial branch of state),
- explain the essentials of Public Law, Private Law and Criminal Law.
Business Law 2 4 Business Law
Module: LawRoot module: LawSemester: 2 Course code: BL2ILV Contact hours per week: 2 ECTS: 4Course Content:- Company law: choice of legal form, managing directors' duties and fundamentals of mergers & acquisitions
- Intellectual Property Law: Patent, Trade Mark, Design, and Trade Secrets
- Alternative dispute resolution methods: ways of settling disputes out of court (arbitration, mediation)
- Labour law
- Data protection law
- Commerce and consumer protection
Course outcome:Upon completion of this course students are able to:
- explain the legal framework of business, its basic principles and its relevant legal terms in Austria and in the global context
- implement basic principles to legal case studies
- explain the linkages between private and business law
Course SWS ECTS Law and Procurement European and International Law 2 3 European and International Law
Module: Law and ProcurementRoot module: Law and ProcurementSemester: 3 Course code: EIL3VO Contact hours per week: 2 ECTS: 3Course Content:- Institutional structure of the European Union
- The nature of European law, legal competences, decision-making at the EU level and legal protection
- The freedoms of the European Union
- European Procurement Law and European Antitrust Law
- Fundamentals of International Law: Subjects of International Law and its legal sources
- The interaction between European/International Law and domestic law
- International Investment Protection: Diplomatic Protection and Investment Treaties
- Introduction to Incoterms
- International Law and Human Rights in business context
- Free Trade Agreements and Procurement Law
Course outcome:Upon completion of this course students are able to:
- Classify selected topics from the International Law sector: Investment Protection, Free Trade Treaties and Procurement Law, Human Rights in the context of International Business
- Explain the functioning and structure of the European Union, its institutions, sources of law, its core principles and the interaction between EU law and domestic law
- Apply the functioning and structure of International Law, its core principles, sources of law and the interaction between EU law and domestic law
- Differentiate the Internal Market and the four freedoms, European Procurement Law and European Antitrust Law as instruments to guarantee the functioning of the Internal Market
- Examine the rules of European and International Law to case studies thereby refining their methods of legal problem solving
Procurement, Production and Logistics 2 3 Procurement, Production and Logistics
Module: Law and ProcurementRoot module: Law and ProcurementSemester: 3 Course code: PPL3VO Contact hours per week: 2 ECTS: 3Course Content:- Introduction to purchasing and supply management
- Public procurement process and functions; Role of Public-Private partnerships
- Procurement practices and processes, Risk assessment and management
- Sourcing and Outsorcing; Contract Negotiations
- Worldwide sourcing: From domestic buying to international purchasing; Global Sourcing
- Tendering and sustainable procurement specifications
- Contract management
- Logistic goals and objectives
- Incoterms and their appropriate use
- Ethics and integrity in procurement
Course outcome:Upon completion of this course students are able to:
- explain the principles of effective procurement, the public procurement process, and the role of procurement strategy
- apply supplier relations management methods, taking account of legal, ethical, financial, and contractual issues.
- analyze the importance of ethics and integrity in procurement and how to act in an ethical manner.
- Differentiate systematic risk assessment and management processes to procurement activities
- Evaluate techniques and tools for the design and management of purchasing (procurement) systems
Management Control Management Control Systems 2 3 Management Control Systems
Module: Management ControlRoot module: Management ControlSemester: 3 Course code: MCS3ILV Contact hours per week: 2 ECTS: 3Course Content:- Management Control Systems in different Organizations
- Operative Management Control Methods and Task
- Strategic Management Control Methods and Tasks
- Performance Measurement Systems
- Balanced Scorecard Concept
- Organization of Management Control
Course outcome:Upon completion of this course students are able to:
- summarize the concept of management control
- apply Management Control Methods
- differentiate tasks of operative and strategic management control
- analyze the most important value driver in a goal-oriented manner
Managerial Accounting II 1 3 Managerial Accounting II
Module: Management ControlRoot module: Management ControlSemester: 3 Course code: MAII3ILV Contact hours per week: 1 ECTS: 3Course Content:- Flexible Budgets and Direct Cost Variances
- Decision Making and Relevant Information
- Activity-Based-Costing
- Process Costing
- Value-Based Management
Course outcome:Upon completion of this course students are able to:
- explain the structure and tasks of different costing concepts
- compare factors on financial decision making
- summarize value drivers in managerial accounting
- implement methods on process costing
- produce value-based management calculations
Project and Agility Management Fundamentals Agility Management Fundamentals 2 3 Agility Management Fundamentals
Module: Project and Agility Management FundamentalsRoot module: Project and Agility Management FundamentalsSemester: 3 Course code: AMF3WK Contact hours per week: 2 ECTS: 3Course Content:- Principles of Agility Management
- Agile management practices
- Agile organizational structures (e.g. Holacracy)
- Agile process management (e.g. SCRUM)
- Challenges in adopting agile methods
Course outcome:Upon completion of this course students are able to:
- summarize agile management methods
- implement an appropriate agile team structure and role descriptions
- differentiate the roles within an agile project team and the responsibilities of the roles contained within each dimension
- analyse benefits and limitations of agile management methods
- plan actions for each of the roles associated with an agile team.
- perform a presentation for a fictive project contractor
Project Management Fundamentals 2 3 Project Management Fundamentals
Module: Project and Agility Management FundamentalsRoot module: Project and Agility Management FundamentalsSemester: 3 Course code: PMF3ILV Contact hours per week: 2 ECTS: 3Course Content:- Project typology
- Project driven organizations as a special form of agility management
- Project assignment (scope, objectives, non-objectives, deliverables/key results)
- Project planning (phases, work breakdown structure)
- Process management: Project start, -coordination, -controlling, -conclusion
- Project governance (project structure, project management roles, project meetings)
- Risiks and limitations of project driven governance
- Application of project management methods to a case study
Course outcome:Upon completion of this course students are able to:
- explain key facts, including terms, concepts, principles, life cycle phases and components of project management
- apply governance structures to a project and implement a project reporting schedule
- differentiate process management stages and organize related responsibilities,
- evaluate risks related to government structures and roles in agile management teams
- implement risk management procedures in projects
- perform a presentation for a fictive project contractor
Macroeconomics and Economic Policy Macroeconomics 3 3 Macroeconomics
Module: Macroeconomics and Economic PolicyRoot module: Macroeconomics and Economic PolicySemester: 3 Course code: B_MAC3ILV Contact hours per week: 3 ECTS: 3Course Content:- Macroeconomic goals and magic square
- indicators (real and nominal GDP, business cycle, CPI/inflation, unemployment/Okun’s Law)
- The short run
- Goods market
- Financial markets
- IS-LM model
- Fiscal and monetary policy in the short run - The medium run
- Labor market
- AS-AD model
- Inflation and unemployment (Phillipscurve)
- Fiscal and monetary policy in the medium run
Course outcome:Upon completion of this course students are able to:
- identify determinants of economic growth over time,
- explain the circular flow model and recognise the phases of the business cycle,
- explain and analyse determinants of goods and financial markets at the aggregate level,
- calculate, collect and interpret data on GDP, inflation and unemployment,
- analyse the effects of fiscal and monetary policies for the economy,
- apply economic models to understand current and past macroeconomic trends and recognise appropriate macroeconomic policies.
Current Issues in Economic Policy 1 3 Current Issues in Economic Policy
Module: Macroeconomics and Economic PolicyRoot module: Macroeconomics and Economic PolicySemester: 3 Course code: CIEP3SE Contact hours per week: 1 ECTS: 3Course Content:- Scientific research paper (RP) Structure
- Selected research methods in economics
- Information retrieval in economics: databases and search strategies
- Selected models of argumentation style in business and economics (e.g. Toulmin argumentation model)
Course outcome:Upon completion of this course students are able to:
- Differentiate primary, secondary and tertiary sources in economics,
- Summarize, paraphrase, and quote effectively from primary, secondary and tertiary sources in economics,
- Apply different types of literature review strategies in the field of economics,
- Criticise text content, rhetorical structure, and authors’ purposes from articles with focus on economics,
- Analyse the key methods related to conceptualizing and writing academic publications,
- Produce a seminar paper.
Strategy and Marketing Marketing 2 3 Marketing
Module: Strategy and MarketingRoot module: Strategy and MarketingSemester: 3 Course code: MKT3ILV Contact hours per week: 2 ECTS: 3Course Content:- Definition of marketing / in the context of business administration
- The marketing concept in exchange with customer needs and expectations
- Market segmentation
- Purchase decision process
- Product development process
- Marketing channels
- Marketing communication
- Princing Policies
Course outcome:Upon completion of this course students are able to:
- explain key marketing terms (e.g. market volume, market share…)
- compare marketing channels with regard to marketing communication activities
- apply the concept of the marketing mix to a business case
- analyse markets and select target markets based on market segments
- differentiate purchase decision based on buyer typologies
- examine regional pricing policies of multinational companies
Marketing Research 1 3 Marketing Research
Module: Strategy and MarketingRoot module: Strategy and MarketingSemester: 3 Course code: MKR3ILV Contact hours per week: 1 ECTS: 3Course Content:- Marketing research process
- Marketing research problem and research proposal
- Applied marketing research tools
- Management of marketing research projects
- Reporting of marketing research projects
Course outcome:Upon completion of this course students are able to:
- apply marketing research methods considering the essential principles and concepts of marketing research
- produce a research proposal for a market research problem
- apply marketing research tools
- generate a marketing research report
- present results of the marketing research report to the client
Course SWS ECTS Corporate Communication I Principles of Integrated Business Communication 2 4 Principles of Integrated Business Communication
Module: Corporate Communication IRoot module: Corporate Communication ISemester: 4 Course code: PIBC4ILV Contact hours per week: 2 ECTS: 4Course Content:- Overview of Integrated Business Communication
- Integration of business communication objectives, actions and means
- The Integrated Business Communications Process and Consumer Behaviour
- Ethics of Integrated Business Communications
- Investor relations and public affairs
Course outcome:Upon completion of this course students are able to:
- explain the individual components of integrated corporate communication
- analyse communication objectives, actions and means
- differentiate ethics of integrated business communications with regard to investor relations and public affairs
- plan the communication process with regard to consumer behaviour
- generate a stakeholder analysis with emphasis on the media environment
Case Study in Corporate Communication and Media Lab 3 5 Case Study in Corporate Communication and Media Lab
Module: Corporate Communication IRoot module: Corporate Communication ISemester: 4 Course code: CSCC4WK Contact hours per week: 3 ECTS: 5Course Content:- Corporate communication's multi-disciplinary perspectives
- Case Simulation: Communication Management Goals and Objectives
- Human Communication Disciplines of Corporate Communication
- Influences on Corporate Communication and the Media Environment
Course outcome:Upon completion of this course students are able to:
- classify influences on corporate communication from the media environment
- analyse key questions, assumptions, problem areas and potential contributions of human communication disciplines tied to matters of corporate communication
- examine effects of executed communication activities
- develop communication strategies
- develop textual, audio and video elements for a corporate communication campaign.
International Project Management I Advanced Project Management 2 4 Advanced Project Management
Module: International Project Management IRoot module: International Project Management ISemester: 4 Course code: APM4VO Contact hours per week: 2 ECTS: 4Course Content:- Management functions in a project environment
- Project proposal developmen t
- Project evaluation process
- Standard project plans, checklists and action chart in a project management process
- Conflict line organisation /project organisation
- Tasks, methods and responsibilities in a project management process
- Communication structure in projects
Course outcome:Upon completion of this course students are able to:
- summarize human, motivational and organizational issues in a project environment,
- apply controlling methods for project evaluation,
- generate a project charter and project communication structures.
Project Financing and Managing International Projects 3 5 Project Financing and Managing International Projects
Module: International Project Management IRoot module: International Project Management ISemester: 4 Course code: PFMIP4ILV Contact hours per week: 3 ECTS: 5Course Content:- Principles of financial planning, cost accounting and liquidity of international projects
- Relationship of projects, processes and investments
- Investment life cycle and project chains
- Feasibility studies
- Structure and content of a business case analysis
- Investment analysis and controlling
- Process of drafting business cases
- Selected aspects of international projects:
- Intercultural aspects of transnational project collaboration
- Harmonization of technology when processing international aspects
- Virtual projects, - Financial planning of EU projects
- Financial control for EU projects and audits - Coordination tasks when planning and executing a project
Course outcome:Upon completion of this course students are able to:
- explain the characteristics of different international project types
- classify the critical financial requirements as basis for budget planning in a project
- examine existing business project case for investments
- evaluate financial plans of company and EU projects
- develop a financial plan as part of a project business case
Bachelor Seminar I Bachelor Seminar I 1 3 Bachelor Seminar I
Module: Bachelor Seminar IRoot module: Bachelor Seminar ISemester: 4 Course code: BSI4BASE Contact hours per week: 1 ECTS: 3Course Content:- Scope of research proposal for Bachelor paper
- Content and structure of research proposal
- Development of research proposal for the final Bachelor paper
- Main issues and challenges of proposal writing
Course outcome:Upon completion of this course students are able to:
- implement search strategies for academic literature,
- review literature based on quality criteriy and academic rankings in business an management,
- choose a topic, identify research gaps, formulate research questions and objectives, and outlining the contribution of the planned study,
- structure the proposal and writing it up according to style conventions and IMC guidelines
Current Issues in Business Administration Current Issues in Business Administration 1 4 Current Issues in Business Administration
Module: Current Issues in Business AdministrationRoot module: Current Issues in Business AdministrationSemester: 4 Course code: CIBA4SE Contact hours per week: 1 ECTS: 4Course Content:- Literature Review strategies in the field of business administration
- Scientific Research Paper (RP) Structure
- Selected business research methods
- Information retrieval in Business research: databases and search strategies
- Selected models of argumentation style in business research (e.g. Toulmin argumentation model)
Course outcome:At the end of this course students are able to:
- summarize, paraphrase, and quote effectively from primary, secondary and tertiary sources in business administration,
- Apply different types of literature review strategies in the field of business administration,
- differentiate primary, secondary and tertiary sources in business administration,
- criticise text content, rhetorical structure, and authors’ purposes from business research articles,
- analyse the key methods related to conceptualizing and writing academic publications,
- produce a seminar paper based on the structure of a scientific paper (Title Page, Table of Contents, Introduction, Main Section, Conclusion, References).
Digital Transformation I Digital Transformation I 2 5 Digital Transformation I
Module: Digital Transformation IRoot module: Digital Transformation ISemester: 4 Course code: DTI4ILV Contact hours per week: 2 ECTS: 5Course Content:- Part 1: Innovation and business development in the digital economy
- Part 2: Digital technologies applications and the market
- Part 3: Digital transformation and sustainable business development
- Part 4: Field study with international perspective: Digital transformation
Course outcome:At the end of this course students are able to:
- analyse how classical theories of organisation and management apply to the digital firm,
- analyse companies that operate with digital business models and markets that are affected by digitalization in cases,
- draft realisable business solutions to digital business transformations
- evaluate digital innovation strategies,
- paraphrase theories of digital transformation and evaluate them based on real case studies.
Course SWS ECTS Practical Training Practical Training 0 28 Practical Training
Module: Practical TrainingRoot module: Practical TrainingSemester: 5 Course code: PTS5BOPR Contact hours per week: 0 ECTS: 28Course Content:Practical application of theory in the professional fieldPractical Training Coaching Seminar 1 2 Practical Training Coaching Seminar
Module: Practical TrainingRoot module: Practical TrainingSemester: 5 Course code: PTCS5SE Contact hours per week: 1 ECTS: 2Course Content:- Supervision during the practical training through coordinator
- Preparing progress reports
- Preparing final reports
- Critical reflection on the practical training
Course outcome:Upon completion of this course students are able to:
- implement knowledge and know-how from previous semesters 1-3 in an organisational setting,
- document results using the company as an example to explain specific tasks that were implemented during the internship,
- present their experiences to a public audience at an IMC fair using visual presentation techniques.
Course SWS ECTS Corporate Communication II Communication Controlling and Evaluation 1 2 Communication Controlling and Evaluation
Module: Corporate Communication IIRoot module: Corporate Communication IISemester: 6 Course code: CCE6ILV Contact hours per week: 1 ECTS: 2Course Content:- Strategies and instruments of communication controlling
- Analysis of key performance indicators and reporting
- Stakeholder management and communication controlling
Course outcome:Upon completion of this course students are able to:
- explain tools and instruments for communication controlling,
- analyse planned communication measures with focus on cost/benefit,
- explain the steps in drawing up a monitoring and evaluation plan,
- differentiate between conventional and participatory monitoring and evaluation,
- evaluate communication actions with focus on cost/benefit.
Crisis Communications and Issue Management 1 2 Crisis Communications and Issue Management
Module: Corporate Communication IIRoot module: Corporate Communication IISemester: 6 Course code: CCIM6ILV Contact hours per week: 1 ECTS: 2Course Content:- Crisis as functions of public relations
- Crisis and Issue management plan
- Crisis communication principles
- Crisis communication in social media
Course outcome:Upon completion of this course students are able to:
- explain crisis as functions of public relations,
- differentiate management actions of a crisis management plan,
- apply crisis communication principles,
- plan postings in social media for a crisis situation.
Digital Communication and Social Media 2 5 Digital Communication and Social Media
Module: Corporate Communication IIRoot module: Corporate Communication IISemester: 6 Course code: DCSM6WK Contact hours per week: 2 ECTS: 5Course Content:- Digital communication strategy planning
- Multichannel communication management
- Social media management and public relations
- Social media measurement and ROI of digital communication
- Programmatic and behavioral targeting
Course outcome:Upon completion of this course students are able to:
- compare social media management activities
- apply montoring and evaluation tools for communication controlling
- differentiate stages of social media campaigns
- plan a digital communication strategy
International Project Management II Case Study in Project Management 2 4 Case Study in Project Management
Module: International Project Management IIRoot module: International Project Management IISemester: 6 Course code: CSPM6WK Contact hours per week: 2 ECTS: 4Course Content:- System theory/systemic management
- Continuous changes and crises (discontinuous changes) in projects
- Roles in projects
- Project culture (principles of project culture, provisions to adapt the project culture, intercultural aspects and diversity in projects)
Course outcome:Upon completion of this workshop students are able to:
- summarize the benefits and limitations of systemic management
- differentiate project stages and consequences for the organizational design of tasks in a company
- generate solutions for coping with continuous changes in projects and for project crises
- create simulated roles in projects to reflect on behaviour in systems
- judge individuals on given tasks and time allocation
- develop team strucures and feedback procedures in study projects
Reporting and the Project-oriented Organisation 2 5 Reporting and the Project-oriented Organisation
Module: International Project Management IIRoot module: International Project Management IISemester: 6 Course code: RPOO6ILV Contact hours per week: 2 ECTS: 5Course Content:- Structures and cultures of project-oriented companies/organisations
- Models to evaluate the capability maturity of project-oriented companies
- Project portfolio management
- Quality management in projects
- Decision-making structures in project-oriented companies (investments, project proposal, design of project portfolio)
- Methods and processes of reporting in project-oriented companies
Course outcome:Upon completion of this course students are able to:
- classify the structure and culture of project-oriented companies
- plan decision-making structures for project-oriented companies
- implement tools for reporting on investments, project proposals and the project portfolio
- create reports on project portfolios
- perform quality management in projects following given criteria
Digital Transformation II Digital Transformation II 2 2 Digital Transformation II
Module: Digital Transformation IIRoot module: Digital Transformation IISemester: 6 Course code: DTII6WK Contact hours per week: 2 ECTS: 2Course Content:- Business model history and significance
- Business model canvas development and refinement
- Customer development process
- Lean start up methodology
- Financial implementation of digital business models
Course outcome:At the end of this module students are able to:
- explain the importance of digital business models to value creation and new venture success in today's economy,
- implement digital business model frameworks,
- analyse business models used by actual ventures,
- draft a business model for a digital business,
- present their business model to the class,
Bachelor Seminar II and Bachelor Paper Bachelor Seminar II and Bachelor Paper 1 8 Bachelor Seminar II and Bachelor Paper
Module: Bachelor Seminar II and Bachelor PaperRoot module: Bachelor Seminar II and Bachelor PaperSemester: 6 Course code: BSIIBP6BASE Contact hours per week: 1 ECTS: 8Course Content:- Composing the bachelor paper based on the research proposal
- Topic-focused literature review
- Revision of the main elements of data collection and analysis and their application to the Bachelor paper
- Application of content-related and formal academic requirements
- Preparation for the “defensio” of the Bachelor paper.
Course outcome:Upon completion of this course students are able to:
- independently write an academic paper in accordance with content-related and formal academic requirements.
Bachelor Exam 0 2 Bachelor Exam
Module: Bachelor Seminar II and Bachelor PaperRoot module: Bachelor Seminar II and Bachelor PaperSemester: 6 Course code: BE6AP Contact hours per week: 0 ECTS: 2Course Content:- Presentation of bachelor paper
- Oral examination on the bachelor paper (in accordance with section 16 Fachhochschul-Studiengesetz [University of Applied Sciences Studies Act]), and the
- links to related subjects on the curriculum (in accordance with section 16 University of Applied Sciences Studies Act)
Course outcome:Upon completion of this course students are able to:
- present their bachelor paper and the question they addressed in a manner appropriate to the target audience, and defend the paper before an expert committee,
- outline the significance of the findings for professional practice and research, and present supporting arguments and
- answer follow-up questions on degree-programme subjects and the links between them, and justify their answers.
Key features
What makes our Business Administration programme so special? Here’s an overview.
Next stop: a career with international prospects
Business administration, economics and developing leadership qualities – these are the cornerstones of our Business Administration bachelor programme. A strong international focus is another of our priorities: we equip you with the tools you need to work effectively in international environments.
The programme is built around three core subjects: international project management, corporate communications and digital transformation. During your degree, you develop in-depth expertise in all three subjects – a comprehensive package that helps you to stand out from the crowd on the job market.
International experience
Geographical and professional mobility and an open mind in terms of cultural diversity are among the most important attributes in the world of work today. IMC Krems shares these values: you study with fellow students from all over the world, enabling you to develop your cross-cultural skills from day one.
In the third semester, you have the opportunity to study at one of our 150+ partner universities – a valuable experience that will stay with you for a long time. The internship semester is another core element of our bachelor programme, when you spend 22 weeks on a placement at an organisation abroad to gain work experience.
Scope to follow your own path
We know that holding relevant certifications can boost your chances on the job market. That’s why we offer students support to help them prepare effectively for certification. Popular credentials include the IPMA’s internationally recognised project management certification as well as quality management certification from Quality Austria.
Another optional highlight that many students on the Business Administration programme have already taken advantage of is the IMC Founders Lab, which gives you the opportunity to develop your own business ideas and take the first steps towards starting a business or going freelance.
Newsletter & additional information
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Get additional information nowKey skills
When you graduate, you will have developed wide-ranging professional and theoretical expertise and skills, as well as strong interpersonal abilities.
During the degree you learn about the basics of business administration, economics and law.
Understanding complex functions within organisations and the interplay between departments is another core competence. You will be aware of just how important an enduring corporate culture is, and become an advocate for strengthening the culture at your company.
You also study the following business disciplines during your degree:
- Accounting and finance: You have all the skills required to take on bookkeeping, accounting or controlling duties. You are also familiar with various financial instruments and budgeting tools, and how to deploy them effectively.
- Marketing: You will study key marketing models, with a focus on typical marketing methods, international and strategic marketing, and market research.
- Human resource management, logistics and organisational development: You will become familiar with key responsibilities of HR managers and learn how to handle cross-cultural differences. The course also provides an overview of logistics and procurement, and teaches you how to incorporate aspects of quality assurance in your approach to work. Your extensive basic business knowledge also enables you to play a part in preparing business plans.
Microeconomics and macroeconomics are core elements of the curriculum. After completing your degree, you will have a clear understanding of major global interrelationships, which can feed into your organisation’s decision-making processes.
The programme also provides an initial overview of various legal topics including public, private and business law, as well as European and international law. The aim is to ensure that you can effectively communicate with legal professionals.
Analysing research-related questions is an important aspect of higher education. This is why we help you to develop academic skills that allow you to understand and successfully participate in research processes.
These are skills that you apply when you come to write your bachelor paper.
Besides professional expertise, interpersonal skills will play a major role in your day-to-day work.
So we place a particular emphasis on soft skills. You will develop your teamworking abilities in various group work situations, as well as learning how to manage conflicts in the group. We also help you to enhance your presentation skills, put you in a position to take on team leadership functions and teach you how to use conflict resolution tools.
A stand-out feature of the degree programme is that it enables you to develop strong cross-cultural abilities, thanks to the programme’s distinctive international focus. You learn how to handle contrasting views and approaches more effectively and identify potential in teams comprising members with a variety of personal and cultural backgrounds. Put simply, in your career you’ll be able to deal expertly with business partners from all over the world.
In this elective you develop solid corporate and media communications skills.
These will enable you to take on responsibility within a company as part of a team, and contribute to the development, planning and implementation of external and internal communications. Knowledge of the key communications models and the ability to systematically and efficiently exploit digital platforms and social media channels are an important foundation for this.
This elective will also put you in a position to independently implement and analyse specific communications activities, with a particular emphasis on preparing materials tailored to your target groups and the journalistic quality of content.
This elective helps you develop into a project management expert. You learn about the various types of project in detail, enabling you to arrive at the right decisions when managing projects and adapt the methods, processes and work packages appropriately.
Your skills profile will feature the expertise to take on operational planning and implementation responsibilities for cross-border projects, as well as project control tasks.
Employers will be able to call on you for support with promoting project-focused work practices within the organisation. You will also be able to identify the benefits of project management, as well as – perhaps even more importantly – its limitations.
Career paths
Our Business Administration bachelor degree programme opens many doors. The programme prepares you for responsibilities that require a combination of management, project management, corporate communications and digital transformation expertise. Thanks to the broad-based curriculum, it also puts you in a position to take on marketing and human resources roles.
You have the choice of starting a career or enrolling for a related full-time or part-time master degree.
A wide range of options will be open to you – at IMC Krems, for instance, you can register for the master degree programmes:
- Management
- Marketing with Major Tracks in Tourism & Service Marketing, Fashion & Lifestyle Marketing and Retail & Shopper Marketing
- International Business and Economic Diplomacy
- Digital Business Innovation and Transformation
- Umwelt- und Nachhaltigkeitsmanagement
- Management von Gesundheitsunternehmen
Alternatively, you can take a master degree in business at another Austrian or foreign university.
- Potential entry-level positions
- Corporate communications assistant
- Corporate marketing assistant
- Junior communications officer
- Junior marketing manager
- Junior project manager
- Corporate affairs trainee
- Junior consultant
- Press coordinator
- Junior communications specialist
- PR assistant
- Assistant to the press office/communications department
- Human resource management assistant
- Assistant to the CEO
What makes us special? We are more than happy to tell you about the aspects of our university, which we are especially proud of.
Friendly and cosmopolitan: The city attracts students from all over the world, who come to study, research and work together.
Our university has removed a host of administrative hurdles, leaving you free to concentrate fully on your studies.
Do you have questions regarding our degree programmes or the application? Contact our Prospective Student Advisory Service.
Opinions: Business Administration
Click through the videos of the degree programme.
Get to know our university of applied sciences from a new and very personal perspective.
Our team
Get to know the core team of our bachelor degree programme Business Administration.
![Prof.(FH) Mag. Dr. Alexandra Kuhnle-Schadn | Programme Director Business Administration / Department of Business - IMC Fachhochschule Krems]()
Prof.(FH) Mag. Dr. Alexandra Kuhnle-Schadn
Programme Director Business Administration / Department of Business
Institute Business Administration and Management
- Accounting
- Corporate Finance of SMEs, Finance Lease
- Calculations in Finance
- Business AdministrationBachelor of Arts in Business / full-time
- UnternehmensführungBachelor of Arts in Business / full-time
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Open Innovation (OI) & KMU - Explorative Bedarfsermittlung für öffentliche Unterstützung bei OI-Ökosystemen, Makerspaces und im Crowdsourcing
Department of Business
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UniLab - Von der Universität zum Arbeitsmarkt im 21. Jahrhundert: ein Schritt vorwärts in der Vermittlung von Praktikumsplätzen
Department of Business
Kuhnle, R., Kuhnle-Schadn, A., Stanzer, P. (2019): Leasing. Ein Baustein moderner Finanzierung. Wien: Linde.
Kuhnle-Schadn A., Röster T. (2017): Fallstudien zur Bilanzierung nach UGB. Wien: Linde.
Kuhnle-Schadn, A., Röster, T. (2014): Fallstudien zur Bilanzierung nach UGB. Wien: Linde.
Kuhnle-Schadn, A., Kuhnle, R. (2010): Bankgeschäfte nachgerechnet. Wien: Linde.
Kuhnle, R., Kuhnle-Schadn, A. (2005): Leasing - Ein Baustein moderner Finanzierung. Wien: Linde.
Kuhnle-Schadn, A. (2004): Eigentumswohnung versus Mietwohnung - Modell eines finanzmathematischen Vergleichs für Private. SWK, 79. Jahrgang(22): 987-997.
Prof.(FH) Mag. Dr. Alexandra Kuhnle-SchadnProgramme Director Business Administration / Department of BusinessProgramme Director Business Administration / Department of Business
Prof.(FH) Mag. Dr. Alexandra Kuhnle-Schadn
Core Competencies
- Accounting
- Corporate Finance of SMEs, Finance Lease
- Calculations in Finance
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Mag. (FH) Mag. Christine Bachner, MSc
Research Assistant / Department of Business
Institute Business Administration and Management
- Business AdministrationBachelor of Arts in Business / full-time
- Management von GesundheitsunternehmenMaster of Arts in Business / part-time
- Betriebswirtschaft für das GesundheitswesenBachelor of Arts in Business / full-time
- Betriebswirtschaft für das GesundheitswesenBachelor of Arts in Business / part-time
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BRfit für Künstliche Intelligenz
Department of Business
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Studie zum Schutz von Geschäftsgeheimnissen im Kontext der Data Economy
Department of Business
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New World of Pay
Department of Business
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Ressourceneffizienz: Kooperationsmodelle von Start-ups mit KMU/Familienunternehmen für nachhaltige Innovationen
Department of Business
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Digitales Kompetenzmonitoring in Produktionsunternehmen
Project Leader, Department of Business
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Energiewende bottom up – Sozial innovative Handlungsansätze und neue AkteurInnen
Department of Business
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Innovationen in Familienbetrieben: Kontextuelle Faktoren, Prozesse und Performance-Effekte
Department of Business
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Nachhaltige Innovationen in der Hotellerie
Department of Business
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Corporate Social Responsibility (CSR) und Innovationsmanagement
Department of Business
Berger-Graber, D., Bachner, C., Latzke, M. (2022): Erwartungen von Arbeitnehmer*innen in der Industrie 4.0. In - (Hrsg.), Online-Tagungsband FHK Forschungsforum 2022. Villach: -.
Teufer, B., Grabner-Kräuter, S., Bachner, Ch. (2022): Influence of alternative consumer networks on sustainable development. In Humphreys, A., Packard, G., Gielens, K. (Hrsg.), 2022 AMA Winter Academic Conference Proceedings. Virtual/Las Vegas: American Marketing Association.
Teufer, B., Grabner-Kräuter, S., Bachner, C. (2021): Criteria for assessing the effect of alternative consumer networks on sustainability: a multi-stage, mixed-methods study. In erscp2021 (Hrsg.), 20th EUROPEAN ROUNDTABLE ON SUSTAINABLE CONSUMPTION AND PRODUCTION. Graz: erscp2021.
Altenburger, R., Bachner, C. (2020): Integrierte nachhaltige Unternehmensführung von Familienunternehmen. In Butzer-Strothmann, K., Ahlers, F. (Hrsg.), Integrierte nachhaltige Unternehmensführung (107-124). Berlin: Springer.
Doi: https://doi.org/10.1007/978-3-662-61168-5Frank, F., Kessler, A., Bachner, C., Fuetsch, E., Suess-Reyes, J. (2019): Principles for innovation management in family firms: An analysis of long-term successful good practices with a practitioner validation of the principles. Journal of Family Business Management, 9(3): 319-348.
Doi: https://doi.org/10.1108/JFBM-09-2018-0049Bachner, C., Altenburger, R. (2018): Die Unternehmerfamilie als Wegbereiter in einer konservativen Branche. In Altenburger, R., Frank, H., Kessler, A. (Hrsg.), Innovation in Familienunternehmen. Good Practice-Fallanalysen aus Niederösterreich (97-123). Wien: Facultas.
Bachner, C. (2018): Innovation aus Tradition und Verantwortung in einem Familienunternehmen der neunten Generation. In Altenburger, R., Frank, H., Kessler, A. (Hrsg.), Innovation in Familienunternehmen. Good Practice-Fallanalysen aus Niederösterreich (156-19). Wien: Facultas.
Bachner, C. (2018): Supplier Engagement in the Sustainable Innovation Process: A Qualitative Analysis of Austrian SMEs. In Altenburger, R. (Hrsg.), Innovation Management and Corporate Social Responsibility. CSR, Sustainability, Ethics & Governance (335-345). Cham: Springer.
Doi: https://doi.org/10.1007/978-3-319-93629-1_19
Mag. (FH) Mag. Christine Bachner, MScResearch Assistant / Department of Business![]()
Dr. Claudia Dolezal, PhD, MSc, PGCert, PGCert, BA
Professor Department of Business
Institute Tourism, Wine Business and Marketing
- Sustainable Tourism Development and the United Nations Sustainable Development Goals
- Tourism and Social Change
- Destination Development and Destination Management
- MarketingMaster of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
- Business AdministrationBachelor of Arts in Business / full-time
- Tourism and Leisure Management in Bakufull-time
- Tourism and Leisure Management in TashkentBachelor of Arts in Business / full-time
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Nachhaltigkeit aus Sicht der WeinkonsumentInnen
Department of Business
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WBL4JOB
Project Leader, Department of Business
Dolezal, C., Novelli, M. (2020): Power in community-based tourism: empowerment and partnership in Bali. Journal of Sustainable Tourism.
Doi: https://doi.org/10.1080/09669582.2020.1838527Dolezal, C., Miezelyte, D. (2020): Volunteer Tourists and the SDGs in Bali: Agents of Development or Redundant Holiday-Makers?. Austrian Journal for South-East Asian Studies, 13(1): 117-124.
Doi: https://doi.org/10.14764/10.ASEAS-0028Trupp, A., Dolezal, C. (2020): Tourism and the Sustainable Development Goals in Southeast Asia. Austrian Journal of South-East Asian Studies, 13(1): 1-16.
Doi: https://doi.org/10.14764/10.ASEAS-0026Dolezal, C., Trupp, A., Bui, H. (Hrsg.). (2020): Tourism and Development in Southeast Asia. London: Routledge.
Trupp, A., Dolezal, C., Bui, H. (2020): Mapping tourism, sustainability, and development in Southeast Asia. In Dolezal, C., Trupp, A., Bui, H. (Hrsg.), Tourism and Development in Southeast Asia (3-22). London: Routledge.
Bui, H., Dolezal, C. (2020): The tourism-development nexus in Southeast Asia: History and current issues. In Dolezal, C., Trupp, A., Bui, H. (Hrsg.), Tourism and Development in Southeast Asia (23-40). London: Routledge.
Dolezal, C., Trupp, A., Leepreecha, P. (2020): Researching tourism and development in Southeast Asia: Methodological insights. In Dolezal, C., Trupp, A., Bui, H. (Hrsg.), Tourism and Development in Southeast Asia (41-56). London: Routledge.
Dolezal, C., Trupp, A., Bui, H. (2020): Tourism and development in Southeast Asia: Concluding remarks and future outlook. In Dolezal, C., Trupp, A., Bui, H. (Hrsg.), Tourism and Development in Southeast Asia (214-218). London: Routledge.
Dolezal, C., Gudka, J. (2019): London’s “Unseen Tours”: Slumming or societal change in the city?. In Smith, A., Graham, A. (Hrsg.), Destination London: The territorial expansion of the visitor economy. (141-163). London: University of Westminster Press.
Doi: https://doi.org/10.16997/book35.g/Dolezal, C. (2018): Being in the field in Bali: A reflection on fieldwork relations in community-based tourism research. In Tucker, H., Jimura, T., Dixon, L. (Hrsg.), Tourism Ethnographies: Ethics, Methods, Application and Reflexivity (97-111). London: Routledge.
Doi: https://doi.org/10.4324/9781315162164Novelli, M., Klatte, N., Dolezal, C. (2016): The ASEAN community-based tourism standards: looking beyond certification. Tourism Planning & Development, 14(2): 216-281.
Doi: https://doi.org/10.1080/21568316.2016.1243146Dolezal, C. (2015): The tourism encounter in community-based tourism in Northern Thailand: Empty meeting ground or space for change?. Austrian Journal for South-East Asian Studies, 8(2): 165-186.
Doi: https://doi.org/10.14764/10.ASEAS-2015.2-4Dolezal, C., Trupp, A. (2015): Tourism and Development in Southeast Asia. Austrian Journal for South-East Asian Studies, 8(2): 117-124.
Doi: https://doi.org/10.14764/10.ASEAS-2015.2-1Dolezal, C., Burns, P. (2014): ABCD to CBT: Asset-Based Community Development’s Potential for Community-Based Tourism. Development in Practice, 25(1): 133-142.
Doi: https://doi.org/10.1080/09614524.2015.982075Dolezal, C. (2013): Community-Based Tourism in Bali: On the Road Towards Empowerment? An Interview with Djinaldi Gosana. Austrian Journal for South-East Asian Studies, 6 (2): 366-373.
Doi: https://doi.org/10.14764/10.ASEAS-6.2-8Trupp, A., Dolezal, C. (2013): Mobilities in South-East Asia. Austrian Journal of South-East Asian Studies, 6(2): 235-241.
Doi: https://doi.org/10.14764/10.ASEAS-6.2-1Dolezal, C. (2011): Community-Based Tourism in Thailand: (Dis-)Illusions of Authenticity and the Necessity for Dynamic Concepts of Culture and Power. Austrian Journal of South-East Asian Studies, 4(1): 129-138.
Doi: https://doi.org/10.14764/10.ASEAS-4.1-7
Dr. Claudia Dolezal, PhD, MSc, PGCert, PGCert, BAProfessor Department of Business![]()
![Prof.(FH) Klaus Kotek, MBA | Professor Department of Business - IMC Fachhochschule Krems]()
Prof.(FH) Klaus Kotek, MBA
Professor Department of Business
Institute International Trade and Sustainable Economy
- International insurance industry and financial management
- International Marketing and Brand Management
- CSR (Corporate Social Responsibility) and sustainability
- Business AdministrationBachelor of Arts in Business / full-time
- International Wine BusinessBachelor of Arts in Business / full-time
- Export-oriented ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure Management in Bakufull-time
- International Business and Economic DiplomacyMaster of Arts in Business / part-time
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Digital Innovation Hub OST (DIHOST)
Department of Business
Schwand, C., Kotek, K. (2019): Die Untersuchung des Informationsbedarfs, gesellschaftlicher Entwicklungen und neuer Werbeformen - Auswirkungen von Google Trends auf die Werbewirtschaft. In Heinemann, S. (Hrsg.), Werbegeschichten - Markenkommunikation zwischen Tradition und Innovation. Europäische Kulturen in der Wirtschaftskommunikation (307-326). Wiesbaden: Springer VS.
Kotek, K., Schoenberg, A., Schwand, C. (2018): CSR Behavior: Between Altruism and Profit Maximization. In Altenburger, R. (Hrsg.), Innovation Management and Corporate Social Responsibility (159-169). Wiesbaden: Springer Fachmedien.
Doi: https://doi.org/10.1007/978-3-319-93629-1Schwand, C., Kotek, K., Kormann, G. (2016): GW St. Pölten – Industriell. Integrativ. Innovativ. In Wagner, U., Reisinger, H., Schwand, C. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 7 (99-108). Wien: Facultas.
Kotek, K. (2013): Orange Austria - Beim Verkauf liegen die Nerven blank. In Wagner, U., Reisinger, H., Schwand, C. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 6 (75-86). Wien: Facultas Verlag.
Schwand, C., Berger, C., Hartbach, S., Kleiss, D., Kotek, K., Kormann, G., Schachner, M., & Neuherz, C. (2011): Grundelemente der Verkaufsraumgestaltung: Die Suche nach dem Stern. In FH Campus Wien (Hrsg.), Tagungsband 5. Forschungsforum der österreichischen Fachhochschulen, 27.-28. April 2011 (-). Wien: FFH.
Kormann, G., Schuneritsch, W., Bartz, M., Kotek, K., Schwand, C. (2011): Risikoadjustierte Entscheidungsmodelle im Servicebereich - ein Mythos trifft auf Best Practice. In FH Campus Wien (Hrsg.), Tagungsband 5. Forschungsforum der österreichischen Fachhochschulen, 27.-28. April 2011 (-). Wien: FFH.
Prof.(FH) Klaus Kotek, MBAProfessor Department of Business![]()
![Prof.(FH) Denise Kleiss, MSc., MBA, B.A. | Professor Department of Business - IMC Fachhochschule Krems]()
Prof.(FH) Denise Kleiss, MSc., MBA, B.A.
Professor Department of Business
Institute International Trade and Sustainable Economy
- Human Resource Management
- Tourism Management and Business
- Human Resource Management
- Business AdministrationBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
- Export-oriented ManagementBachelor of Arts in Business / full-time
- InformaticsBachelor of Science in Engineering / full-time
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Enterprise 4.0 – Erfolg im digitalen Zeitalter
Department of Business
Kleiss, D.F., Waiguny, M.K.J. (2021): Sustainability and Diversity Labels in Job Ads and Their Effect on Employer Brands. In Waiguny M.K.J, Rosengreen S. (Hrsg.), Advances in Advertising Research (Vol. XI) Designing and Communicating Experience (255-272). Wiesbaden: Springer.
Doi: https://doi.org/10.1007/978-3-658-32201-4_18Tischler, S., Stoeckl, A., Kleiss, D., Reisenberger, A. (2021): Measuring customer experience in a restaurant by using the mobile ethnography application "Experience Fellow". In Rüdiger, J., Wagner, D., Dreyer, A., Stöckl, A. (Hrsg.), Kulinarischer Tourismus und Weintourismus - Culinary and Wine Tourism Conference (65-73). Wiesbaden: Gabler Verlag.
Doi: https://doi.org/10.1007/978-3-658-33226-6_7Waiguny M.K.J, Kleiss, D. (2019): Sustainability and Diversity Labels in Job ads. In ICORIA (Hrsg.), ICORIA 2019 - Designing Experiences, Conference Proceedings. Amsterdam: ICORIA.
Schwand, C., Berger, C., Hartbach, S., Kleiss, D., Kotek, K., Kormann, G., Schachner, M., & Neuherz, C. (2011): Grundelemente der Verkaufsraumgestaltung: Die Suche nach dem Stern. In FH Campus Wien (Hrsg.), Tagungsband 5. Forschungsforum der österreichischen Fachhochschulen, 27.-28. April 2011 (-). Wien: FFH.
Prof.(FH) Denise Kleiss, MSc., MBA, B.A.Professor Department of Business![]()
![Dr. Anna Fornalska-Skurczynska | Professor Department of Business - IMC Fachhochschule Krems]()
Dr. Anna Fornalska-Skurczynska
Professor Department of Business
Institute International Trade and Sustainable Economy
- Business AdministrationBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
- Export-oriented ManagementBachelor of Arts in Business / full-time
- Export-oriented Management in TashkentBachelor of Arts in Business / full-time
- International Wine BusinessBachelor of Arts in Business / full-time
- International Business and Economic DiplomacyMaster of Arts in Business / part-time
- International Business and Export Management in VentspilsMaster of Arts in Business / full-time
Adamska-Mieruszewska, J.,Mrzygłód, U., Suchanek, M., Fornalska-Skurczyńska, A. (2021): KEEP IT SIMPLE. THE IMPACT OF LANGUAGE ON CROWDFUNDING SUCCESS. Journal of Scientific Papers ECONOMICS & SOCIOLOGY, 14(1): 130-144.
Doi: https://doi.org/10.14254/2071-789X.2021/14-1/9Umiński, S., Fornalska-Skurczyńska, A. (2021): Region as a small open economy and an exporter. In Umiński, S.,Nazarczuk, J.M. (Hrsg.), Regions in International Trade (6-25). Warsaw, Poland: De Gruyter Open Poland.
Doi: https://doi.org/10.1515/9788395815041Shneor, R., Mrzygłód, U., Adamska-Mieruszewska, J., Fornalska-Skurczyńska, A. (2021): The role of social trust in reward crowdfunding campaigns’ design and success. Electronic Markets.
Doi: https://doi.org/10.1007/s12525-021-00456-5Fornalska-Skurczynska, A. (2018): The importance of firm location for exports activity - literature review. Przedsiebiorczosc i Zarzadzanie, 19(2.1): 131-138.
Fornalska-Skurczynska, A., Skurczynski, A. (ed.) (2016): Introduction to International Trade. Gdansk: Gdansk University Press.
Fornalska-Skurczynska, A. (2015): How to effectively support export activity. Oeconomia Copernicana, 6(3): 61-67.
Doi: https://doi.org/10.12775/OeC.2015.021
Dr. Anna Fornalska-SkurczynskaProfessor Department of Business![]()
![Dr. Tarek Eltayeb | Professor Department of Business - IMC Fachhochschule Krems]()
Dr. Tarek Eltayeb
Professor Department of Business
Institute International Trade and Sustainable Economy
- Business AdministrationBachelor of Arts in Business / full-time
- Export-oriented ManagementBachelor of Arts in Business / full-time
- ManagementMaster of Arts in Business / part-time
- International Business and Economic DiplomacyMaster of Arts in Business / part-time
Dr. Tarek EltayebProfessor Department of Business![]()
Prof.(FH) Mag. Michael Reiner
Professor Department of Business
Institute Digitalisation and Informatics
- Software application, Database desgin and planning and information technologies
- Virtual Reality und Augmented Reality und Web 2.0
- Digitalisation, innovation management and entrepreneurship
- Business AdministrationBachelor of Arts in Business / full-time
- UnternehmensführungBachelor of Arts in Business / full-time
- UnternehmensführungBachelor of Arts in Business / part-time
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NOEDIKOM
Project Leader, Department of Business
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VRWalk
Project Leader, Department of Business
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Museumspädagogik und Augmented Reality: Anerkennung von Museen als Bildungsräume
Department of Business
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Digital Innovation Hub OST (DIHOST)
Department of Business
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Mixed Reality Based Collaboration for Industry (MRBC4i)
Department of Business
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Scan2VR
Project Leader, Department of Business
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Haus der Digitalisierung Niederösterreich - Knoten Krems
Project Leader, Department of Business
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Enterprise 4.0 – Erfolg im digitalen Zeitalter
Department of Business
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VR für KMU
Project Leader, Department of Business
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Corporate Social Responsibility (CSR) und Innovationsmanagement
Department of Business
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Verbesserung des Geschäftsprozessmanagements in Hochschuleinrichtungen
Project Leader, Department of Business
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dEUcert – Dissemination des Europäischen Zertifizierungsschema ECQA
Project Leader, Department of Business
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EUCert – European Certificates Innovative Online Training Campus. Weitere Entwicklungen einer Online Lernplattform aufgrund der Erkenntnisse des EQN Projekts
Project Leader, Department of Business
Yilmaz, M., Clarke, P., Messnarz, R., Reiner, M. (Hrsg.). (2021): Systems, Software and Service Process Improvement. Krems: Springer.
Doi: https://doi.org/10.1007/978-3-030-85521-5Pfiel, S., Lovasz-Bukvova, H., Tiefenbacher, F., Hopp, M., Schuster, R., Reiner, M., Dhungana, D. (2021): Virtual Reality Applications for Experiential Tourism - Curator Application for Museum Visitors. In Yilmaz, M., Clarke, P., Messnarz, R., Reiner, M. (Hrsg.), Systems, Software and Services Process Improvement (716ff). Krems: Springer.
Doi: https://doi.org/10.1007/978-3-030-85521-5_49Hage R., Lovasz-Bukvova, H., Hopp, M., Hölzl, M., Kormann-Hainzl G., Reiner, M., Dhungana, D. (2021): Agile Approach for E-Learning in Digital-Leadership Training for Small and Medium Enterprises. In Softic, S.K., Read, T. (Hrsg.), Proceedings of the EDEN Annual Conference: Lessons Learned from the Pandemic. Madrid: EDEN.
Szabo, G., Balogh, Z., Dovramadjiev, T., Draghici, A., Gajsek, B., Jurcevic Lulic, T., Reiner, M., Mrugalska, B., Zunjic, A. (2021): INTRODUCING THE ERGONOMICS AND HUMAN FACTORS REGIONAL EDUCATIONAL CEEPUS NETWORK. APPLIED MATHEMATICS, MECHANICS, and ENGINEERING, 64(1-S1): 201-212.
Hopp, M., Pfiel, S., Schuster, R., Tiefenbacher, F., Reiner, M. (2020): A debate about implementing immersive technology for higher education: Pre-study examining the usability of virtual reality for lectures. Human Systems Management, 39(4): 565-571.
Doi: https://doi.org/10.3233/HSM-201058Horvath, N., Pfiel, S., Tiefenbacher, F., Schuster, R., Reiner, M. (2020): Analysis of Improvement potentials in current Virtual reality applications by using different ways of locomotion. In Yilmaz, M., Niemann, J., Clarke, P., Messnarz, R. (Hrsg.), Systems, Software and Services Process Improvement. EuroSPI 2020. Communications in Computer and Information Science, vol 1251 (807-819). Düsseldorf: Springer, Cham.
Doi: https://doi.org/10.1007/978-3-030-56441-4_61Meesnarz, R., Sauberer, G., Mac an Airchinningh, M., Biro, M., Ekert, D., Reiner, M. (2019): Shifting Paradigms in Innovation Management - Organic Growth Strategies in the cloud. In Walker, A., O'Connor, R., Messnarz, R. (Hrsg.), Systems, Software and Services Process Improvement. EuroSPI 2019. Communications in Computer and Information Science, vol 1060 (28-42). Edinburgh: Springer.
Doi: https://doi.org/10.1007/978-3-030-28005-5_3Hammerschmid, S., Kormann, G., Moser, T., Reiner, M. (2017): A conceptual Mixed Realities (AR/VR) capability maturity model – with special emphasis on implementation. In Stolfa, J., Stolfa, S., O'Connor, R., Messnarz, R. (Hrsg.), Software and Services Process Improvement. EuroSPI 2017. Communications in Computer and Information Science, vol 748 (372-377). Ostrava: Springer, Cham.
Doi: https://doi.org/10.1007/978-3-319-64218-5_31Messnarz, R., Riel, A., Sauberer, G., Reiner, M. (2016): Forming a european innovation cluster as a think tank and knowledge pool. In Kreiner, C., O'Connor, R., Poth, A., Messnarz, R. (Hrsg.), Systems, Software and Services Process Improvement. EuroSPI 2016. Communications in Computer and Information Science, vol 633 (293-301). Cham: Springer.
Doi: https://doi.org/10.1007/978-3-319-44817-6_25Reiner, M., Reimann, C., Vitkauskaite, E. (2016): Innovative Marketing in Low-Tech Micro Companies - Lessons Learned from Study Projects. In Kreiner, C., O'Connor, R., Poth, A., Messnarz, R. (Hrsg.), Systems, Software and Services Process Improvement. EuroSPI 2016. Communications in Computer and Information Science, vol 633 (302-311). Cham: Springer.
Doi: https://doi.org/10.1007/978-3-319-44817-6_26Clarke, P., Mesquida Calafat, A., Ekert, D., Ekstrom, J., Gornostaja, T., Jovanovic, M., Johansen, J., Mas, A., Messnarz, R., Nájera Villar, B., O’Connor, A., O’Connor, R., Reiner, M., Sauberer, G., (2016): Refactoring Software Development Process Terminology through the use of Ontology. In Kreiner, C., O'Connor, R., Poth, A., Messnarz, R. (Hrsg.), Systems, Software and Services Process Improvement. EuroSPI 2016. Communications in Computer and Information Science, vol 633 (47-57). Graz, Austria: Springer, Cham.
Doi: https://doi.org/10.1007/978-3-319-44817-6_4Clarke, P., Ekert, D., Najera, B., Sauberer, G., O´Conner, R., Johansen, J., Reiner, M., Gornostaja, T. (2016): An Investigation of Software Development Process Terminology. In Springer (Hrsg.), Software Process Improvement and Capability Determination (351-361). Dublin: Springer.
Doi: https://doi.org/10.1007/978-3-319-38980-6_25Reimann, C., Vitkauskaite, E., Kastel, T., Reiner, M. (2015): Innovation and Project Management in International Distributed Teams. A Description of an Current Project Work. In O’Connor, R., Umay Akkaya, M., Kemaneci, K., Yilmaz, M., Poth, A., Messnarz, R. (Hrsg.), Systems, Software and Services Process Improvement. EuroSPI 2015. Communications in Computer and Information Science, vol 543 (276-283). Cham: Springer.
Doi: https://doi.org/10.1007/978-3-319-24647-5_22Draghici, A., Reiner, M. (2014): A Study on the Sense of E-Learning communities: The European Qualification and Certification Association. International Journal of Management, 3(2): 241-259.
Kreiner, C., Messnarz, R., Riel, A., Ekert, D., Langgner, M., Theisens, D., Reiner, M. (2013): Automotive Knowledge Alliance AQUA – Integrating Automotive SPICE, Six Sigma, and Functional Safety. In McCaffery, F., O’Connor, R., Messnarz, R. (Hrsg.), Systems, Software and Services Process Improvement. EuroSPI 2013. Communications in Computer and Information Science, vol 364 (333-344). Berlin, Heidelberg: Springer.
Doi: https://doi.org/10.1007/978-3-642-39179-8_30Messnarz R., Biró M., Koinig S., Reiner M., Vajde-Horvat R., Ekert D. (2011): The Future of SPI Knowledge and Networking in Europe – A Vision. In O‘Connor, R., Pries-Heje, J., Messnarz, R. (Hrsg.), Systems, Software and Service Process Improvement. EuroSPI 2011. Communications in Computer and Information Science, vol 172 (268-277). Berlin: Springer.
Doi: https://doi.org/10.1007/978-3-642-22206-1_24Messnarz, R., Ekert, D., Reiner, M., O`Suillebhain, G. (2008): Human resources based improvement strategies - the learning factor. EuroSPI, 13(4): 355-362.
Doi: https://doi.org/10.1002/spip.397
Prof.(FH) Mag. Michael ReinerProfessor Department of Business![]()
Birgit Teufer, MA
Research Assistant/ Phd Student Department of Business
Institute Business Administration and Management
- Business AdministrationBachelor of Arts in Business / full-time
- International Business and Economic DiplomacyMaster of Arts in Business / part-time
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Sondierungsstudie zur Unterstützung der Entwicklung eines Leitfadens für Forscher/innen hinsichtlich der Nutzung und Entwicklung von Normen in Forschungsprojekten
Department of Business
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Open Innovation (OI) & KMU - Explorative Bedarfsermittlung für öffentliche Unterstützung bei OI-Ökosystemen, Makerspaces und im Crowdsourcing
Department of Business
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Einfluss alternativer Konsument*innennetzwerke auf nachhaltige Entwicklung und Regionalentwicklung
Project Leader, Department of Business
Teufer, B., Grabner-Kräuter, S., Bachner, Ch. (2022): Influence of alternative consumer networks on sustainable development. In Humphreys, A., Packard, G., Gielens, K. (Hrsg.), 2022 AMA Winter Academic Conference Proceedings. Virtual/Las Vegas: American Marketing Association.
Teufer, B., Grabner-Kräuter, S., Bachner, C. (2021): Criteria for assessing the effect of alternative consumer networks on sustainability: a multi-stage, mixed-methods study. In erscp2021 (Hrsg.), 20th EUROPEAN ROUNDTABLE ON SUSTAINABLE CONSUMPTION AND PRODUCTION. Graz: erscp2021.
Teufer, B., Lang, G., Affengruber, L., Grillich, L. (2020): Challenges and opportunities of digitalization for health and well-being at work. European Journal of Public Health, 30(Supplement_5): ckaa165.029.
Doi: https://doi.org/10.1093/eurpub/ckaa165.029Viswanathan, M., Kahwati, L., Jahn, B., Giger, K., Dobrescu, A., Hill, C., Klerings, I., Meixner, J., Persad, E., Teufer, B., Gartlehner, G. (2020): Universal screening for SARS‐CoV‐2 infection: a rapid review. Cochrane Database of Systematic Reviews(9): 1465-1858.
Doi: https://doi.org/10.1002/14651858.CD013718Teufer, B., Nußbaumer-Streit, B., Schwingshackl, L., Langer, G., Ebenberger, A., Gartlehner, G. (2020): GRADE-Leitlinien zu Gerechtigkeit 4. Berücksichtigung der Gerechtigkeit im Gesundheitswesen bei der Entwicklung von GRADE-Leitlinien: von der Evidenz zur Empfehlung (deutsche Übersetzung). Zeitschrift für Evidenz, Fortbildung und Qualität im Gesundheitswesen, 156: 105-112.
Doi: https://doi.org/10.1016/j.zefq.2020.07.005Chevance, A., Ravaud, P., Tomlinson, A., Le Berre, C., Teufer, B., Touboul, S., Tran, V. (2020): Identifying outcomes for depression that matter to patients, informal caregivers, and health-care professionals: qualitative content analysis of a large international online survey. The Lancet Psychiatry, 7(8): 692-702.
Doi: https://doi.org/10.1016/S2215-0366(20)30191-7Sommer, I., Teufer, B., Szelag, M., Nussbaumer-Streit, B., Titscher, V., Klerings, I., Gartlehner, G. (2020): The performance of anthropometric tools to determine obesity: a systematic review and meta-analysis. Scientific reports, 10(1): 12699.
Doi: https://doi.org/10.1038/s41598-020-69498-7Ebenberger, A., Nussbaumer-Streit, B., Teufer, B., Langer, G., Schwingshackl, L., Töws, I., Gartlehner, G. (2020): GRADE-Leitlinien zu Gerechtigkeit 3: Berücksichtigung der Gerechtigkeit im Gesundheitswesen bei der Entwicklung von GRADE-Leitlinien: Vertrauenswürdigkeit der Evidenz beurteilen (deutsche Übersetzung). Zeitschrift für Evidenz, Fortbildung und Qualität im Gesundheitswesen, 153: 119-125.
Doi: https://doi.org/10.1016/j.zefq.2020.06.001Teufer, B., Lang, G., Affengruber, L., Grillich, L. (2020): Herausforderungen und Chancen der Digitalisierung für Gesundheit und Wohlbefinden bei der Arbeit. In Thieme (Hrsg.), Das Gesundheitswesen (460). Stuttgart : Thieme.
Doi: https://doi.org/10.1055/s-0040-1708987Teufer, B., Ebenberger, A., Affengruber, L., Kien, C., Klerings, I., Szelag, M., Grillich, L., Griebler, U. (2019): Evidence-based occupational health and safety interventions: a comprehensive overview of reviews. BMJ open, 9(12): e032528.
Doi: https://doi.org/10.1136/bmjopen-2019-032528Nußbaumer-Streit, B., Teufer, B., Langer, G., Meerpohl, J., Ebenberger, A., Gartlehner, G. (2019): GRADE-Leitlinien zu Gerechtigkeit 2. Berücksichtigung der Gerechtigkeit im Gesundheitswesen bei der Entwicklung von GRADE-Leitlinien: Erweiterung der Checkliste zur Entwicklung von Leitlinien (deutsche Übersetzung). Zeitschrift für Evidenz, Fortbildung und Qualität im Gesundheitswesen, 147: 120-126.
Doi: https://doi.org/10.1016/j.zefq.2019.11.001Teufer, B., Nußbaumer-Streit, B., Ebenberger, A., Titscher, V., Conrad, S., Langer, G., Töws, I., Gartlehner, G. (2019): GRADE-Leitlinien zu Gerechtigkeit 1. Berücksichtigung der Gerechtigkeit im Gesundheitswesen bei der Entwicklung von GRADE-Leitlinien: Einführung und Hintergründe (deutsche Übersetzung). Zeitschrift für Evidenz, Fortbildung und Qualität im Gesundheitswesen, 146: 53-59.
Doi: https://doi.org/10.1016/j.zefq.2019.08.002Matyas, N., Aschenberger, F. , Wagner, G., Teufer, B., Auer, S., Gisinger, C., Kil, M., Klerings, I., Gartlehner, G. (2019): Continuing education for the prevention of mild cognitive impairment and Alzheimer’s-type dementia: a systematic review and overview of systematic reviews. BMJ open, 9(7): e027719.
Doi: https://doi.org/10.1136/bmjopen-2018-027719Sommer, I., Titscher, V., Teufer, B., Klerings, I., Nußbaumer-Streit, B., Szelag, M., Affengruber, L., Wagner, G., Glechner, A., Kien, C., Ebenberger, A., Schiller-Frühwirth, I., Dorner, T., Siebenhofer, A., Haditsch, B., Bachler, H., Siebert, U., Gartlehner, G. (2019): Evidenzbasierte Empfehlungen zur Überarbeitung der österreichischen Vorsorgeuntersuchung. Wiener medizinische Wochenschrift , 169: 339-349.
Doi: https://doi.org/10.1007/s10354-019-0699-6Teufer, B., Sommer, I., Nussbaumer-Streit, B., Titscher, V., Bruckmann, C., Klerings, I., Gartlehner, G. (2019): Screening for periodontal diseases by non-dental health professionals: a protocol for a systematic review and overview of reviews. Systematic reviews, 8(1).
Doi: https://doi.org/10.1186/s13643-019-0977-9Teufer, B., Sommer, I., Affengruber, L. (2018): Why small-sized companies implement workplace health promotion and what they expect. European Journal of Public Health, 28(suppl_4): cky214.108.
Doi: https://doi.org/10.1093/eurpub/cky214.108Hudetz, C., Teufer, B. (2018): Zero Waste: Nachhaltiges Konsumverhalten zur Müllvermeidung und -reduktion in Österreich. In Fachhochschule Salzburg GmbH (Hrsg.), Online-Tagungsband FHK Forschungsforum 2018. Salzburg: FFH.
Wagner, G., Schultes, M., Titscher, V., Teufer, B., Klerings, I., Gartlehner, G. (2017): Efficacy and safety of levomilnacipran, vilazodone and vortioxetine compared with other second-generation antidepressants for major depressive disorder in adults: A systematic review and network meta-analysis. Journal of affective disorders, 228: 1-12.
Doi: https://doi.org/10.1016/j.jad.2017.11.056Teufer, B., Schwarzenberger, H. (2017): Einfluss der Persönlichkeit auf nachhaltigen Konsum. In IMC Fachhochschule Krems GmbH (Hrsg.), Online Tagungsband FHK Forschungsforum 2017. Krems: FFH.
Birgit Teufer, MAResearch Assistant/ Phd Student Department of Business![]()
![Dr.rer.pol. Tanja Ihden, B.Sc., M.A. | Programme Director / Transnational Programmes - IMC Fachhochschule Krems]()
Dr.rer.pol. Tanja Ihden, B.Sc., M.A.
Programme Director / Transnational Programmes
Institute Business Administration and Management
- Business AdministrationBachelor of Arts in Business / full-time
- Tourism and Leisure Management in TashkentBachelor of Arts in Business / full-time
- Export-oriented Management in TashkentBachelor of Arts in Business / full-time
- Business Administration in HanoiBachelor of Arts in Business / full-time
Ihden, T., Janßen, P. (2021): Szenarienbasierte Bayessche Netze zur Unterstützung juristischer Entscheidungen. Rechtswissenschaft, 12(1): 46-75.
Doi: https://doi.org/10.5771/1868-8098-2021-1-46Ihden, T. (2019): „Iudex non calculat” Die Erfordernis statistischer Belesenheit im (scheinbar) zahlen- und formelleeren Raum – Fallbeispiele statistischer Methoden in der Rechtsprechung. AStA Wirtschafts- und Sozialstatistisches Archiv, 13(3-4): 257-268.
Doi: https://doi.org/10.1007/s11943-019-00258-4Ihden, T. (2018): Die Relevanz statistischer Methoden in der Rechtsprechung und mögliche Implikationen für die juristische Ausbildung. Baden-Baden: NOMOS.
Dr.rer.pol. Tanja Ihden, B.Sc., M.A.Programme Director / Transnational Programmes![]()
Prof.(FH) Dipl.-Kfm. Stefan Baronowski, BA (Hons)
Professor Department of Business
Institute Business Administration and Management
- Managerial Accounting, Controllership, Finance and Investment
- Health Management, Economic Evaluation in the Healthcare Industry
- Quantitative and Qualitative Research Methods
- Business AdministrationBachelor of Arts in Business / full-time
- Betriebswirtschaft für das GesundheitswesenBachelor of Arts in Business / full-time
- Betriebswirtschaft für das GesundheitswesenBachelor of Arts in Business / part-time
- UnternehmensführungBachelor of Arts in Business / full-time
- UnternehmensführungBachelor of Arts in Business / part-time
- Gesundheits- und KrankenpflegeBachelor of Science in Health Studies / full-time
Radauer, A., Baronowski, S., Yeghyan, M., et al. (2022): Scoping study for supporting the development of a code of practice for researchers on standardisation : final report. Luxembourg: Publications Office of the European Union.
Doi: https://doi.org/10.2777/567608
Prof.(FH) Dipl.-Kfm. Stefan Baronowski, BA (Hons)Professor Department of Business![]()
Prof.(FH) Mag. Dr. Martin Waiguny
Academic Head
Kollegium
- Consumer behaviour and New Media. Product Placements, Entertainment Theory, Gamification, Advertising
- Consumer Strategy. Advertising and Advertising psychology, Customer relationship Management, Information based Customer Management
- Quantitative and Qualitative Research Methods
- Business AdministrationBachelor of Arts in Business / full-time
- International Business and Economic DiplomacyMaster of Arts in Business / part-time
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eMobSim - Elektromobilität im Alltag
Department of Business
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Enterprise 4.0 – Erfolg im digitalen Zeitalter
Department of Business
Kennedy, A.M., Waiguny, K.J., Lockie, M.A. (2021): Children’s consumption culture development through Christmas myths: ethical implications. Young Consumers, early Cite.
Doi: https://doi.org/10.1108/YC-05-2021-1333Enz, I., Zehetner, R., Bauer-Krösbacher, C., Waiguny, M.K.J. (2021): IMC Rise®: Eine Case Study über die Stärkung von Resilienz im virtuellen Kontext. In Schutti-Pfeil G., Darilion A., Ehrenstorfer B. (Hrsg.), 9. TAG DER LEHRE TEACHING DER FH OÖ Tagungsband (52-59). Linz: FH Oberösterreich.
Waiguny M.K.J., Rosengreen S. (Hrsg.). (2021): Advances in Advertising Research (Vol. XI): Designing and Communicating Experience. Wiesbaden: Springer.
Doi: https://doi.org/10.1007/978-3-658-32201-4Kleiss, D.F., Waiguny, M.K.J. (2021): Sustainability and Diversity Labels in Job Ads and Their Effect on Employer Brands. In Waiguny M.K.J, Rosengreen S. (Hrsg.), Advances in Advertising Research (Vol. XI) Designing and Communicating Experience (255-272). Wiesbaden: Springer.
Doi: https://doi.org/10.1007/978-3-658-32201-4_18Lovazs-Bukova, H., Hage, R., Waiguny, M.K.J., Gruber-Mücke, T. (2020): ESTABLISHING AN AVATAR-BASED PRESENCE ON INSTAGRAM. In Doucek, P., Chroust, G., Oškrdal, V. (Hrsg.), IDIMT-2020 Digitalized Economy, Society and Information Management (245-252). Linz: Trauner Verlag.
Hwang, E., Waiguny, M.K.J., Hamlin, R. (2019): The effects of sensory cues in advertising a brand extension product. In ICORIA (Hrsg.), ICORIA 2019 - Designing Experiences, Conference Proceedings. Amsterdam: ICORIA.
Waiguny M.K.J, Kleiss, D. (2019): Sustainability and Diversity Labels in Job ads. In ICORIA (Hrsg.), ICORIA 2019 - Designing Experiences, Conference Proceedings. Amsterdam: ICORIA.
Young, O., Kantono, K., Waiguny, M., Hung, L., Hamid, N. (2018): A graphical equivalent to mandated nutrition information tables. British Food Journal, 120(4): 777-787.
Doi: https://doi.org/10.1108/BFJ-07-2017-0407Terlutter, R., Diehl, S., Koinig, I., Waiguny, M. (2017): Memory of Brand Placements in 2D, 3D, and 4D Movie Clips: An Abstract. In Rossi, P. (Hrsg.), Marketing at the Confluence between Entertainment and Analytics (1079-1079). Cham: Springer.
Doi: https://doi.org/10.1007/978-3-319-47331-4Cook, G., Waiguny, M.K.J, Marshall, R. (2017): What makes Crowds to fund. In ICORIA (Hrsg.), ICORIA 2017 - Power to the consumers: how content becomes the message, Conference Proceedings. Amsterdam : ICORIA.
Kniesel, H., Waiguny, M., Diehl, S. (2016): Effects of Online Review Response Strategies on Attitudes toward the Hotel. In Verlegh, P., Voorveld, H., Eisend, M. (Hrsg.), Advances in Advertising Research Vol. VI (85-98). Wiesbaden: Springer Gabler.
Doi: https://doi.org/10.1007/978-3-658-10558-7_8Roettl, J., Waiguny, M., Terlutter, R. (2016): The persuasive power of advergames: A content analysis focusing on persuasive mechanisms in advergames. Australasian Marketing Journal (AMJ), 24(4): 275-287.
Doi: https://doi.org/10.1016/j.ausmj.2016.10.001Terlutter, R., Diehl, S., Koinig, I., Waiguny, M. (2016): Positive or Negative Effects of Technology Enhancement for Brand Placements? Memory of Brand Placements in 2D, 3D, and 4D Movies. Media Psychology, 19(4): 505-533.
Doi: https://doi.org/10.1080/15213269.2016.1142377Waiguny, M.K.J (2016): Marketing Aktivierungen: Die Rolle von Markenbezug und Aktivität, FHK Forschungsforum. In Fachhochschule des BFI Wien (Hrsg.), Online-Tagungsband FHK Forschungsforum 2016 (119). Wien: FHK.
Grabner-Kräuter, S., Waiguny, M. (2015): Insights Into the Impact of Online Physician Reviews on Patients’ Decision Making: Randomized Experiment. Journal of medical Internet research, 17(4): e93.
Doi: https://doi.org/10.2196/jmir.3991Lockie, M., Waiguny, M., Grabner-Kräuter, S. (2015): How style, information depth and textual characteristics influence the usefulness of general practitioners' reviews. Australasian Marketing Journal (AMJ), 23(3): 168-178.
Doi: https://doi.org/10.1016/j.ausmj.2015.01.005Grabner-Kräuter, S., Waiguny, M. (2015): “I Believe More in Factual Reviews”–But not so Much when the Reviewer Is Similar to the Reader and the Product Is Hedonic. In Banks, I., De Pelsmacker, P., Okazaki, S. (Hrsg.), Advances in Advertising Research (Vol. V) (89-102). Wiesbaden: Springer Gabler.
Doi: https://doi.org/10.1007/978-3-658-08132-4_7Zaglia, M., Waiguny, M., Abfalter, D., Müller, J. (2015): The influence of online social networks on performance of small and medium enterprises: an empirical investigation of the online business to business network XING. International Journal of Entrepreneurial Venturing, 7(1): 1-23.
Doi: https://doi.org/10.1504/IJEV.2015.067870Gunawardena, T., Waiguny, M. (2014): So many things to do! How multitasking affects memory and attitude for product and brand placements. Australasian Marketing Journal (AMJ), 22(4): 288-295.
Doi: https://doi.org/10.1016/j.ausmj.2014.09.001Waiguny M.K.J, Parsons, A. (2014): Topdog Or Underdog: Bullying In Comparative Advertising Between National Brands And Private Labels. In ICORIA (Hrsg.), ICORIA 2014 Confernce Proceedigns. Amsterdam: ICORIA.
Kniesel, H., Waiguny, M.K.J., Diehl, S. (2014): It Worth Responding? The Effect Of Different Response Strategies On The Attitude Toward The Reviewed Hotel. In ICORIA (Hrsg.), ICORIA 2014 Conference Proceedings . Amsterdam: ICORIA.
Gunawardena, T., Waiguny, M.K.J. (2014): Hang on! I have to read the Newsline! How Multitasking affects Memory and Attitude of Product and Brand Placements. In AAA (Hrsg.), American Academy of Advertising Conference Proceedings (92). Pittsboro NC : AAA.
Waiguny, M.K.J., Nelson, M.R., Terlutter, R. (2014): The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames-the Role of Media Context and Presence. Journal of Consumer Policy , 37: 257-277.
Doi: https://doi.org/10.1007/s10603-013-9227-zWaiguny, M.K.J (2013): Investigating the Entertainment–Persuasion Link: Can Educational Games Influence Attitudes Toward Products?. In Rosengren, S. , Dahlén, M., Okazaki, S. (Hrsg.), Advances in Advertising Research (Vol. IV) (173-186). Wiesbaden: Springer, Gabler.
Doi: https://doi.org/10.1007/978-3-658-02365-2_13Waiguny, M.K.J., Nelson, M.R., Marko, B. (2013): How Advergame Content Influences Explicit and Implicit Brand Attitudes: When Violence Spills Over. Journal of Advertising, 42(2-3): 155-169.
Doi: https://doi.org/10.1080/00913367.2013.774590Waiguny, M., Mödritscher, G. (2012): Risk–related situational involvement and enduring involvement as indicators for configuration customer confusion. International Journal of Mass Customisation , 4(3/4): 152-170.
Doi: https://doi.org/10.1504/IJMASSC.2012.047395Waiguny, M.K.J, Pevny, A., Terlutter, R. (2012): When Xmas Wishes are Brands: Wishing Behavior of Children. In Eisend, M., Langner, T., Okazaki, S. (Hrsg.), Advances in Advertising Research (Vol. III) (303-319). Wiesbaden: Springer, Gabler.
Doi: https://doi.org/10.1007/978-3-8349-4291-3_23Nelson, M., Waiguny, M.K.J (2012): Branded Entertainment or Entertaining Persuasion: Psychology of Advergames and In-Game Advertising. In Shrum, L.J. (Hrsg.), The Psychology of Entertainment Media Blurring the Lines Between Entertainment and Persuasion (93-143). London: Routledge .
Doi: https://doi.org/10.4324/9780203828588Waiguny, M., Nelson, M., Terlutter, R. (2012): Entertainment Matters! The Relationship between Entertainment and Persuasiveness of an Advergame for Children. Journal of Marketing Communications , 18(1): 69-89.
Doi: https://doi.org/10.1080/13527266.2011.620766Waiguny, M.K.J., Terlutter, R., Zaglia, M. (2011): The Influence of Advergames on Consumers’ Attitudes and Behavior: An Empirical Study Among Young Consumers. International Journal of Entrepreneurial Venturing, 3(3): 231-247.
Doi: https://doi.org/10.1504/IJEV.2011.041273Waiguny, M.K.J (2011): Entertaining Persuasion: Die Wirkungen von Advergames auf Kinder. Wiesbaden: Springer, Gabler.
Doi: https://doi.org/10.1007/978-3-8349-6201-0_3Waiguny, M.K.J., Terlutter, R. (2011): Differences in Children’s Processing of Advergames and TV Commercials. In Okazaki, S. (Hrsg.), Advances in Advertising Research Vol. 2 (35-51). Wiesbaden: Springer, Gabler.
Doi: https://doi.org/10.1007/978-3-8349-6854-8Waiguny, M.K.J., Nelson, M., Terlutter, R. (2011): Go With the Flow: How Persuasion Knowledge and Game Challenge and Flow State Impact Children’s Brand Attitude. In AAA (Hrsg.), American Academy of Advertising Conference Proceedings, Mesa Arizona (109-112). Pittsboro NC: AAA.
Grabner-Kräuter, S., Waiguny, M.K.J. (2011): Why users stay in online social networks: perceptions of value, trust, subjective norm, and the moderating influence of duration of use. In Srinivasan, R (Hrsg.), AMA Winter Educators' Conference 2011: Marketing Theory and Applications (240-249). Austin: American Marketing Association ( AMA ).
Waiguny, M.K.J, Terlutter, R. (2010): Entertainment in Advergames and its Influence on Brand-Related Outcomes for Children. In Terlutter, R., Diehl, S., Okazaki, S. (Hrsg.), Advances in Advertising Research (Vol. 1) (171-186). Wiesbaden: Springer, Gabler.
Doi: https://doi.org/10.1007/978-3-8349-6006-1Matzler, K., Waiguny, M.K.J, Füller, J. (2007): Spoiled for Choice: Consumer Confusion in Internet-Based Mass Customization. Innovative Marketing, 3(3): 7-18.
Waiguny, M.K.J, Toschkov, A., Mödritscher, G. (2007): Strategies and Patterns of customer oriented Product Configuration to avoid Mass Confusion. In Blecker, T., Friedrich, G., Hvam, L., Edwards, K. (Hrsg.), Customer Interaction and Customer Integration (391-412). Berlin: Gito.
Waiguny, M.K.J., Toschkov, A. (2007): Management von Veränderungsmaßnahmen zur Erhöhung der Usability. Rundbrief des Fachausschusses Management der Anwendungsentwicklung und -wartung, 13(1): 35-47.
Grabner-Kraeuter, S.,Mödritscher, G., Waiguny, M.K.J., Mussnig W., (2007): Performance Monitoring of CRM Initiatives. In IEEE (Hrsg.), 2007 40th Annual Hawaii International Conference on System Sciences (HICSS'07) (150). Hawaii: IEEE.
Matzler, K., Waiguny, M.K.J, Toschkov, A., Mooradian, T. (2006): Usability, Emotions and Customer Satisfaction in Online Travel Booking. In Hitz, M., Sigala, M., Murphy, J. (Hrsg.), Information and Communication Technologies in Tourism (135-146). Wien: Springer Verlag.
Doi: https://doi.org/10.1007/3-211-32710-X_21Kropfberger, D., Mödritscher, G., Waiguny, M.K.J (2006): Markenführung und Controlling: Der Markenwert in der Balanced Scorecard. In Strebinger, A., Mayerhofer, W., Kurz, H. (Hrsg.), Werbe- und Markenforschung: Meilensteine – State of the Art – Perspektiven (487-520). Wiesbaden: Gabler.
Doi: https://doi.org/10.1007/978-3-8349-9069-3Eixelsberger, W., Mödritscher, G., Toschkov, A., Waiguny, M.K.J (2006): Multi-Channel-Strategien von Retail Banken. BIT – Banking and Information Technology, 6(4): 37.
Matzler, K., Waiguny, M.K.J (2005): Customer Confusion in Online Hotel Booking. In Frew, A. (Hrsg.), Information and Communication Technologies in Tourism 2005 Proceedings of the International Conference in Innsbruck, Austria, 2005 (306-317 ). Wien: Springer.
Doi: https://doi.org/10.1007/3-211-27283-6_28Waiguny, M., Toschkov, A. (2005): Usability Evaluation for Relationship oriented Web-Sites. In Cunningham, P., Cunningham, M. (Hrsg.), Innovation and the Knowledge Economy – Issues, Applications, Case Studies (303-310). Amsterdam: IOS Press.
Prof.(FH) Mag. Dr. Martin WaigunyAcademic Head
Application and admissions – the next steps
You've found a course that's a perfect fit? Great – you’ve already taken the most important step! We’ve put together an overview to guide you through the next steps.
- 1
Admission requirements
We'll be happy to inform you about the requirements you have to meet in order to apply.
- 2
Admissions procedure
Preparation is everything – read up on the admissions procedure in detail.
- 3
Important dates and deadlines
What deadlines do you need to keep an eye on for your online application? Get an overview.
- 4
Apply online
You've decided for one of our degree programmes? First of all: congratulations and thank you for choosing us! We’ll be happy to guide you step-by-step through your online application.
- 5
Study-relevant dates
You would like to plan ahead and would like to know when your degree programme starts? Here you will find the answer!
Admission requirements
What are the admission requirements for bachelor programmes?
To qualify for admission to a university of applied sciences bachelor degree programme, you must have an Austrian school-leaving certificate or an equivalent qualification.
Do you have a school-leaving certificate issued outside Austria?
We’ll check to make sure it’s equivalent to an Austrian certificate in accordance with section 4 of the University of Applied Sciences Studies Act (FHG) when you’ve sent us all the relevant documentation via our online application tool. If it is not an equivalent, you’ll receive information on the supplementary examinations you’ll need to pass. In a nutshell, you will have the option of completing a summer school and the necessary supplementary examinations at IMC Krems or look for an external provider. In that case, you might consider our cooperation partner, the University of Applied Sciences Upper Austria: It offers a one-year International Foundation Programme which provides you with all the necessary qualifications you need in order to start your studies in Krems.
What proof of your language skills is required for our English-language bachelor degree programme?
We’ll assess your English language proficiency at your interview, so there is no need to provide additional evidence of your English skills.
Important
Do you still need to complete your military or alternative service? If you’re a male Austrian citizen, we strongly recommend completing your compulsory national service before beginning your studies. This will allow you to finish your degree with no interruptions and start your career without delay afterwards.
Admissions procedure
Application interview
We would like to get to know you as a person:
As part of the online application you will have to write a statement of motivation and a short essay on a topic relevant to the degree programme. Predefined questions about your motivations as well as the requirements and topics for your essay can be found in the online application. You choose one of the suggested topics, conduct research to broaden your knowledge, deal with the issues and bring your own point of view to the essay. Your answers are to be entered in the fields provided.
Your statement of motivation and your essay form the basis for your application interview. Every applicant has an opportunity to introduce themselves in a face-to-face discussion, usually with the degree programme director. In addition to the personal introduction and your motivation to study, the applicant and the interviewer discuss the topic selected and the arguments used in the essay, as well as the topic’s relevance for the degree programme.
The application interview is held in the language of instruction of the degree programme and can take place either online via Microsoft Teams or in presence.
After the application interview, your statement of motivation, the essay and your performance throughout the interview are assessed on the basis of the content-related remarks, the manner in which they express themselves and the arguments used.
Interview dates
There is usually a selection of dates to choose from, with quotas allocated for each date. You can select a preferred date and time slot for your admission interview during the online application process. In order to still benefit from the full selection of dates, we recommend that you submit your application in good time.
Get an overview of the dates for your programme.
Admission Interview
30/06/202204/07/2022After you have successfully completed your online application, your application will be checked for completeness and correctness. As soon as this process is completed, we will inform you by e-mail and confirm the date for your admission interview. We will send you the Microsoft Teams Meeting Link in a separate e-mail a few days before the application interview date.
Important dates and deadlines
| Application deadline for EU nationals / Extended application deadline | 15/04/2022 / 15/08/2022 |
|---|---|
| Application deadline for non-EU nationals | 15/04/2022 |
Questions about the degree programme?
Prospective Student Advisory Service
Do you have questions regarding the entry requirements, the admission procedure and more? Our Prospective Student Advisory Service is happy to help.
Ask a Student
Join our Facebook group: Direct your questions to our students and get first-hand accounts about studying at IMC Krems.
Facebook groupSimilar degree programmes
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