Tourism and Leisure Management bachelor degree programme
What are tourists’ top needs? What might tourism products look like in the future? How do you market a tourist destination? How do you stage an event and what challenges are involved?
You’ll work on these and other business-related questions in our full-time bachelor programme. And on top of this, you'll learn a foreign language in addition to English, our language of instruction, allowing you to benefit from countless international connections and relationships. In three years, you'll be ready for an international career!
This is the tuition fee for EU and EEA citizens. In addition, the Austrian National Union of Students (ÖH) dues amount to EUR 24.70. Please note that different tuition fees apply for non-EU citizens.
The degree programme
In an age of rapidly changing global markets, prospective managers are constantly facing new challenges. The Tourism and Leisure Management bachelor degree programme provides you with the tools to succeed locally and internationally in this environment.
The aim of this English-language bachelor programme is to equip you with in-depth business administration expertise. The tourism and leisure industry is the centre of attention throughout the programme.
Tourism and Leisure Management was IMC Krems’ first degree programme. So we have maintained close contacts with the tourism sector for more than 25 years. You profit from this as well!
The degree features an ideal blend of theoretical elements with practical insights and discussions. It also stands out for its strong international focus. You study with fellow students from all over the world, and have the opportunity to spend semester 3 abroad at one of our partner universities.
Semester 4 has a particularly strong international flavour since you spend it abroad working at an internship provider of your choice.
Your previous knowledge counts!
Did you attend a hotel management or a tourism school? Or have you already gained some initial professional experience in tourism? In the bachelor programme Tourism and Leisure Management you get the opportunity to have individual courses credited after an unbureaucratic review.
Tip
A particularly attractive option is the dual degree we offer in conjunction with the Haaga-Helia University of Applied Sciences, Finland or the KEDGE Business School - Campus Bordeaux, France. Besides obtaining a bachelor of arts at IMC Krems, you will also be accredited with a degree from our partner institution.
Business administration
Business administration focuses on how organisations and companies are managed.
In other words, it examines business processes with the aim of providing insights into the planning, implementation and evaluation of responsibility, approaches and objectives in different parts of a business.
Business administration topics include: accounting and finance, marketing, human resources and logistics.
Core topics of the Tourism and Leisure Management degree programme
Tourism is an umbrella term for travel. It’s not only one of the largest, but also one of the fastest growing industries worldwide. Furthermore, it’s considered to be one of the world’s most significant sectors for employment.
In addition to the travel industry, the hospitality and leisure industries are also elements of tourism.
There are a number of specialised areas in the tourism and leisure industry as well. These are covered in our bachelor programme in the Specialised Tourism Studies module. To give you a few examples: event management, tourism with an emphasis on sport, culture and health, and sustainable travel.
" One of the hallmarks of the tourism industry is its internationality. Learn new languages, study with classmates from different nations and take the opportunity to go on an exchange semester. You can also do your internship in a company abroad. In short: have the time of your life! "
Programme director Claudia Bauer-Krösbacher
A formula for success: theoretical knowledge + practical experience
The programme is built on three pillars.
Curriculum
What can you expect from your studies? The curriculum provides an overview.
Click on the individual courses for further information.
Course SWS ECTS Accounting and Financing Accounting I 2 4 Accounting Exercises I 1 Marketing Marketing I 2 3 Management Principles of Management 2 3 Sustainability and Ethics in Leadership 1 1 Fundamentals of Tourism Understanding Tourism 2 3 Tourism Geography 2 2 Business Mathematics and Statistics Business Mathematics Business Mathematics - Theory 1 2 Business Mathematics - Exercises 1 2 Scientific Methods and Tools Foundations of Empirical Social Research 1 1 Tourism Research Exercises 1 1 Principles of Business Data Analysis 2 3 Soft Skills Rhetoric and Presentation 1 1 Course SWS ECTS Accounting and Financing Accounting II 2 3 Accounting Exercises II 1 Marketing Marketing II 2 2 Economics Microeconomics 2 3 Fundamentals of Tourism Event Management 2 3 Tourism Sector Hospitality Management 2 2 Destination Management 2 2 Business Mathematics and Statistics Business Statistics Business Statistics - Theory 1 2 Business Statistics - Exercises 1 2 Scientific Methods and Tools Qualitative Research Methods 2 4 Soft Skills Group Dynamics 1 1 Course SWS ECTS Accounting and Financing Managerial Accounting and Decision Making 2 3 Marketing Multi Channel Distribution Systems 2 3 Tourist Behaviour and Psychology 2 3 Economics Macroeconomics 3 3 Fundamentals of Tourism Sustainability in Tourism 1 2 Current Issues in Tourism 1 2 Tourism Sector Transportation 2 3 Tourism Intermediaries 2 2 Scientific Methods and Tools Quantitative Research Methods 2 3 Computational Thinking 1 2 Soft Skills Intercultural Competence 2 2 Course SWS ECTS Practical Training Practical Training Semester 0 28 Practical Training Semester Coaching 1 2 Course SWS ECTS Law International and Tourism Law 2 3 Accounting and Financing Finance and Investment 2 3 Marketing Digital Tourism 2 3 Management Human Resource Management 2 2 Project Management 1 2 Economics Economics in Tourism and Leisure 2 3 Fundamentals of Tourism Culture, Heritage and Tourism 2 2 Specialised Tourism Management Hospitality Consulting 2 4 Destination Consulting 2 4 Scientific Methods and Tools Bachelor Seminar I 1 3 Soft Skills Negotiation and Sales Skills Training 1 2 Course SWS ECTS Accounting and Financing Controlling 2 3 Marketing Digital Marketing 2 3 Management Entrepreneurship and Start-Ups 2 4 Specialised Tourism Industries Congress, Events and Conference Management 2 3 Global Wellness and Spa Management 2 3 Adventure, Events and Sports Tourism 2 3 Fundamentals of Tourism Experience Design in Tourism 3 4 Scientific Methods and Tools Bachelor Seminar II and Bachelor Paper 1 8 Bachelor Exam 0 2
Key features
What makes our Tourism and Leisure Management degree programme so special? Here’s an overview.
Career options
After completing the Tourism and Leisure Management bachelor degree programme, you'll have the world at your feet. Whether you decide to go abroad or work in Austria, you will be qualified to assume entry-level positions in a wide-range of industries and departments.
You have the choice of starting a career or enrolling for a related full-time or part-time master degree.
A wide range of options will be open to you – at IMC Krems, for instance, you can register for the master degree programmes:
- Marketing with Major Tracks in Tourism & Hospitality Marketing, Fashion & Lifestyle Marketing and Retail & Shopper Marketing
- Umwelt- und Nachhaltigkeitsmanagement
- International Business and Economic Diplomacy
- Digital Business Innovation and Transformation
- Management
- Management von Gesundheitsunternehmen
Alternatively, you can take a master degree in business at another Austrian or foreign university.
- The professional areas open to graduates include
- Hotel industry, system catering, and catering
- Travel agencies and tour operators
- Tourism travel operators such as airlines and bus companies
- Regional tourism planning and development organisations
- Tourism information and communication technology companies
- Sports organisations and sports event management
- Casinos and theme parks
- Event agencies
- Conference centres
- Arts and cultural institutions
- Spa and wellness facilities
- National park centres
What makes us special? We are more than happy to tell you about the aspects of our university, which we are especially proud of.
Friendly and cosmopolitan: The city attracts students from all over the world, who come to study, research and work together.
Our university has removed a host of administrative hurdles, leaving you free to concentrate fully on your studies.
Do you have questions regarding our degree programmes or the application? Contact our Prospective Student Advisory Service.
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Request our programme brochures
Are you interested in receiving brochures conveniently at your doorstep? Within Europe, we will send you our programme brochures by mail.
Order our brochures nowApplication and admissions – the next steps
You've found a course that's a perfect fit? Great – you’ve already taken the most important step! We’ve put together an overview to guide you through the next steps.
What are the admission requirements for bachelor programmes?
To qualify for admission to a university of applied sciences bachelor degree programme, you must have an Austrian school-leaving certificate or an equivalent qualification.
Do you have a school-leaving certificate issued outside Austria?
We’ll check to make sure it’s equivalent to an Austrian certificate in accordance with section 4 of the University of Applied Sciences Studies Act (FHG) when you’ve sent us all the relevant documentation via our online application tool. If it is not an equivalent, you’ll receive information on the supplementary examinations you’ll need to pass. In a nutshell, you will have the option of completing a summer school and the necessary supplementary examinations at IMC Krems or look for an external provider. In that case, you might consider our cooperation partner, the University of Applied Sciences Upper Austria: It offers a one-year International Foundation Programme which provides you with all the necessary qualifications you need in order to start your studies in Krems.
What proof of your language skills is required for our English-language bachelor degree programme?
We’ll assess your English language proficiency at your interview, so there is no need to provide additional evidence of your English skills.
Important
Do you still need to complete your military or alternative service? If you’re a male Austrian citizen, we strongly recommend completing your compulsory national service before beginning your studies. This will allow you to finish your degree with no interruptions and start your career without delay afterwards.
Application interview
We would like to get to know you as a person:
As part of the online application you will have to write a statement of motivation and a short essay on a topic relevant to the degree programme. Predefined questions about your motivations as well as the requirements and topics for your essay can be found in the online application. You choose one of the suggested topics, conduct research to broaden your knowledge, deal with the issues and bring your own point of view to the essay. Your answers are to be entered in the fields provided.
Your statement of motivation and your essay form the basis for your application interview. Every applicant has an opportunity to introduce themselves in a face-to-face discussion, usually with the degree programme director. In addition to the personal introduction and your motivation to study, the applicant and the interviewer discuss the topic selected and the arguments used in the essay, as well as the topic’s relevance for the degree programme.
The application interview is held in the language of instruction of the degree programme and can take place either online via Microsoft Teams or in presence.
After the application interview, your statement of motivation, the essay and your performance throughout the interview are assessed on the basis of the content-related remarks, the manner in which they express themselves and the arguments used.
Interview dates
There is usually a selection of dates to choose from, with quotas allocated for each date. You can select a preferred date and time slot for your admission interview during the online application process. In order to still benefit from the full selection of dates, we recommend that you submit your application in good time.
Get an overview of the dates for your programme.
Admission interview
30/04/202417/05/202424/05/202427/05/202403/06/202421/06/202402/07/202410/07/2024After you have successfully completed your online application, your application will be checked for completeness and correctness. As soon as this process is completed, we will inform you by e-mail and confirm the date for your admission interview. We will send you the Microsoft Teams Meeting Link in a separate e-mail a few days before the application interview date.
Application deadline for EU nationals / Extended application deadline | 17/04/2024 / 15/08/2024 |
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Application deadline for non-EU nationals
Application for the next study year possible from 01/12/2024 | 15/04/2024 |
You've decided for one of our degree programmes? First of all: congratulations and thank you for choosing us! We’ll be happy to guide you step-by-step through your online application.
You would like to plan ahead and would like to know when your degree programme starts? Here you will find the answer!
Questions about the degree programme?
Prospective Student Advisory Service
Do you have questions regarding the entry requirements, the admission procedure and more? Our Prospective Student Advisory Service is happy to help.
Ask a Student
Join our Facebook group: Direct your questions to our students and get first-hand accounts about studying at IMC Krems.
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Would you like first-hand information about the Tourism and Leisure Management degree programme? Contact Nikola directly, she will be happy to answer all your questions about the study programme.
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