Tourism and Leisure Management bachelor degree programme
What are tourists’ top needs? What might tourism products look like in the future? How do you market a tourist destination? How do you stage an event and what challenges are involved?
You’ll work on these and other business-related questions in our full-time bachelor programme. And on top of this, you'll learn a foreign language in addition to English, our language of instruction, allowing you to benefit from countless international connections and relationships. In three years, you'll be ready for an international career!
Courses normally take place from Monday to Friday.
You will complete your degree in 6 semesters, or 3 years. During this time, your workload will be 180 ECTS credits.
The degree programme
In an age of rapidly changing global markets, prospective managers are constantly facing new challenges. The Tourism and Leisure Management bachelor degree programme provides you with the tools to succeed locally and internationally in this environment.
The aim of this English-language bachelor programme is to equip you with in-depth business administration expertise. The tourism and leisure industry is the centre of attention throughout the programme.
Tourism and Leisure Management was IMC Krems’ first degree programme. So we have maintained close contacts with the tourism sector for more than 25 years. You profit from this as well!
The degree features an ideal blend of theoretical elements with practical insights and discussions. It also stands out for its strong international focus. You study with fellow students from all over the world, and have the opportunity to spend semester 3 abroad at one of our partner universities.
Semester 4 has a particularly strong international flavour since you spend it abroad working at an internship provider of your choice.
Your previous knowledge counts!
Did you attend a hotel management or a tourism school? Or have you already gained some initial professional experience in tourism? In the bachelor programme Tourism and Leisure Management you get the opportunity to have individual courses credited after an unbureaucratic review.
A particularly attractive option is the dual degree we offer in conjunction with the Haaga-Helia University of Applied Sciences, Finland or the KEDGE Business School - Campus Bordeaux, France. Besides obtaining a bachelor of arts at IMC Krems, you will also be accredited with a degree from our partner institution.
" One of the hallmarks of the tourism industry is its internationality. Learn new languages, study with classmates from different nations and take the opportunity to go on an exchange semester. You can also do your internship in a company abroad. In short: have the time of your life! "
Programme director Claudia Bauer-Krösbacher
What can you expect from your studies? The curriculum provides an overview.
Click on the individual courses for further information.
After completing the Tourism and Leisure Management bachelor degree programme, you'll have the world at your feet. Whether you decide to go abroad or work in Austria, you will be qualified to assume entry-level positions in a wide-range of industries and departments.
You have the choice of starting a career or enrolling for a related full-time or part-time master degree.
A wide range of options will be open to you – at IMC Krems, for instance, you can register for the master degree programmes:
- Marketing with Major Tracks in Tourism & Service Marketing, Fashion & Lifestyle Marketing and Retail & Shopper Marketing
- Umwelt- und Nachhaltigkeitsmanagement
- International Business and Economic Diplomacy
- Digital Business Innovation and Transformation
- Management von Gesundheitsunternehmen
Alternatively, you can take a master degree in business at another Austrian or foreign university.
- The professional areas open to graduates include
- Hotel industry, system catering, and catering
- Travel agencies and tour operators
- Tourism travel operators such as airlines and bus companies
- Regional tourism planning and development organisations
- Tourism information and communication technology companies
- Sports organisations and sports event management
- Casinos and theme parks
- Event agencies
- Conference centres
- Arts and cultural institutions
- Spa and wellness facilities
- National park centres
Opinions: Tourism and Leisure Management
Click through the videos of the degree programme.
Get to know the core team of our bachelor degree programme Tourism and Leisure Management.