Studium Tourism and Leisure Management - Frau steht vor einem Lift

Tourism and Leisure Management bachelor degree programme

What are tourists’ top needs? What might tourism products look like in the future? How do you market a tourist destination? How do you stage an event and what challenges are involved?

You’ll work on these and other business-related questions in our full-time bachelor programme. And on top of this, you'll learn a foreign language in addition to English, our language of instruction, allowing you to benefit from countless international connections and relationships. In three years, you'll be ready for an international career!

The degree programme

In an age of rapidly changing global markets, prospective managers are constantly facing new challenges. The Tourism and Leisure Management bachelor degree programme provides you with the tools to succeed locally and internationally in this environment.

The aim of this English-language bachelor programme is to equip you with in-depth business administration expertise. The tourism and leisure industry is the centre of attention throughout the programme.

Tourism and Leisure Management was IMC Krems’ first degree programme. So we have maintained close contacts with the tourism sector for more than 25 years. You profit from this as well!

The degree features an ideal blend of theoretical elements with practical insights and discussions. It also stands out for its strong international focus. You study with fellow students from all over the world, and have the opportunity to spend semester 3 abroad at one of our partner universities.

Semester 4 has a particularly strong international flavour since you spend it abroad working at an internship provider of your choice.

Your previous knowledge counts!

Did you attend a hotel management or a tourism school? Or have you already gained some initial professional experience in tourism? In the bachelor programme Tourism and Leisure Management you get the opportunity to have individual courses credited after an unbureaucratic review.


A particularly attractive option is the dual degree we offer in conjunction with the Haaga-Helia University of Applied Sciences, Finland or the KEDGE Business School - Campus Bordeaux, France. Besides obtaining a bachelor of arts at IMC Krems, you will also be accredited with a degree from our partner institution.

Student stories

Business administration

Business administration focuses on how organisations and companies are managed.

In other words, it examines business processes with the aim of providing insights into the planning, implementation and evaluation of responsibility, approaches and objectives in different parts of a business.

Business administration topics include: accounting and finance, marketing, human resources and logistics.

Core topics of the Tourism and Leisure Management degree programme

Tourism is an umbrella term for travel. It’s not only one of the largest, but also one of the fastest growing industries worldwide. Furthermore, it’s considered to be one of the world’s most significant sectors for employment.

In addition to the travel industry, the hospitality and leisure industries are also elements of tourism.

There are a number of specialised areas in the tourism and leisure industry as well. These are covered in our bachelor programme in the Specialised Tourism Studies module. To give you a few examples: event management, tourism with an emphasis on sport, culture and health, and sustainable travel.

Studium Tourism and Leisure Management - Studierende im Untergeschoss
Studium Tourism and Leisure Management- Frau hält ein Buch nach oben
Studium Tourism and Leisure Management- Studierende lesen ein Buch

" One of the hallmarks of the tourism industry is its internationality. Learn new languages, study with classmates from different nations and take the opportunity to go on an exchange semester. You can also do your internship in a company abroad. In short: have the time of your life! "

Programme director Claudia Bauer-Krösbacher

A formula for success: theoretical knowledge + practical experience

The programme is built on three pillars.

  1. 1

    1. The basics

    Semesters 1-4

    In the programme’s first few semesters, you'll mainly cover the basics of business administration, including marketing, management, and accounting – in terms of how they apply to the tourism industry.

    You'll also focus on language skills – choosing an additional foreign language from a pool of 6 languages – international tourism markets, research methods, and soft skills. Then you'll concentrate on another key element of the programme: cutting-edge information and communications technology (ICT).

  2. 2

    2. Practical training and time abroad

    Semesters 1-6

    All courses have a strong practical focus. Most of the teachers come directly from the tourism industry and use real-world examples to illustrate course content.

    In semester 3 you have the option of taking a semester abroad at one of our 160+ partner universities, while in semester 4 you will work for at least 22 weeks at a company of your choice abroad.  This gives you the opportunity to apply your theoretical knowledge in a professional setting. And when looking for a suitable internship provider, you can draw on our large, global company database. So you can look forward to gaining experience abroad!

  3. 3

    3. Advanced courses

    Semesters 5-6

    In the final two semesters you’ll delve into more detail, learning more about various aspects of tourism. From event management to sustainable tourism to sports, cultural and health tourism: you’ll gain extensive insights into these specialised areas of tourism and future growth markets.

    This is the perfect opportunity for you to discover your interests, contribute new ideas and implement projects.


What can you expect from your studies? The curriculum provides an overview.
​​​​​​​Click on the individual courses for further information.

    Study abroad

    Spend a semester or more at one of our 160+ partner universities. A unique experience!

    The exchange semester

    Key features

    What makes our Tourism and Leisure Management degree programme so special? Here’s an overview.

    Studying and working the international way

    Linguistically, you'll grow by leaps and bounds by perfecting your English skills – after all, the lectures are held in English and you’ll be studying with classmates from all over the world. In addition, you’ll learn or further improve another foreign language during your degree, choosing between Spanish, French, Italian, Chinese or German.

    You have the option of spending semester 3 at one of our 160+ partner universities. And by the time semester 4 rolls around, you'll need to pack your bags again: you'll be working for at least 22 weeks at a company of your choice abroad – the perfect opportunity to further develop your cross-cultural skills.

    Ideally equipped for the globalised world

    While you’re still at university, you’ll cultivate contacts with important representatives of the tourism industry – during the excursion to ITB Berlin in semester 3 or an optional excursion to the IMEX Future Leaders Forum in semester 6, for instance.  And lectures in Krems are held by experts in their field, who incorporate lots of practical examples and projects.

    Your training will be concluded with a sharp focus on an increasingly important set of soft skills. They’ll help you to become a confident and self-assured tourism professional. In seminars and workshops you’ll develop your presentation, negotiation and sales skills as well as explore teambuilding methods. You’ll also learn to set your own personal goals and to rigorously pursue them.

    Discover your interests

    One in ten jobs worldwide is directly linked to tourism – a good argument for pursuing a career in this sector. The Krems bachelor programme centres on the operational aspects of this fast-growing industry.

    In addition to general lectures on the tourism industry, towards the end of your studies you’ll delve into specialised areas of tourism and leisure. In addition to event management, you’ll look at the specific features of cultural, sports, health, and sustainability tourism, as well as destination management and the convention industry.

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    Key skills

    When you graduate, you will have developed wide-ranging professional and theoretical expertise and skills, as well as strong interpersonal abilities.

    During the degree you learn about the basics of business administration, economics and law.

    Understanding complex functions within organisations and the interplay between departments is another core competence. You will be aware of just how important an enduring corporate culture is, and become an advocate for strengthening the culture at your company.

    You also study the following business disciplines during your degree:

    • Accounting and finance: You have all the skills required to take on bookkeeping, accounting or controlling duties. You are also familiar with various financial instruments and budgeting tools, and how to deploy them effectively.
    • Marketing: You will study key marketing models, with a focus on typical marketing methods, international marketing, and market research.
    • Human resource management, logistics and organisational development: You will become familiar with key responsibilities of HR managers and learn how to handle cross-cultural differences. The course also provides an overview of logistics and procurement, and teaches you how to incorporate aspects of quality assurance in your approach to work. Your extensive basic business knowledge also enables you to play a part in preparing business plans.

    Microeconomics and macroeconomics are core elements of the curriculum. After completing your degree, you will have a clear understanding of major global interrelationships, which can feed into your organisation’s decision-making processes.

    The programme also provides an overview of various legal topics, with an emphasis on international and European law, as well as geopolitical relationships.

    As English is the language of instruction and everyday communication on the programme, after completing your degree you’ll cut a confident profile on the international stage. You will have the speaking and writing skills to communicate fluently – which will look great on your CV.

    On top of that, you also study an additional foreign language throughout the programme, choosing from Chinese, German, French, Italian, Spanish, and Russian. For French and Spanish, you also have the choice of courses at A1 and B1 levels.

    Besides professional expertise, interpersonal skills will play a major role in your day-to-day work.

    This is why we place a particular emphasis on soft skills. You will develop your teamworking abilities in various group work situations, as well as learning how to manage conflicts in the group. We also help you to enhance your presentation skills, put you in a position to take on team leadership functions and teach you how to use conflict resolution tools.

    A stand-out feature of the degree programme is that it enables you to develop strong cross-cultural abilities, thanks to the programme’s distinctive international focus. You learn how to handle contrasting views and approaches more effectively and identify potential in teams comprising members with a variety of personal and cultural backgrounds. Put simply, in your career you’ll be able to deal expertly with business partners from all over the world.

    Analysing research-related questions is an important aspect of higher education. This is why we help you to develop academic skills that allow you to understand and successfully participate in research processes.

    For your bachelor paper, you'll address an area such as “Digital transformation in travel and tourism”, “Brand management in tourism destinations”, “Trends in wellness tourism” or “Sustainable event management”, to name just a few of the topics chosen by students in the past. And in the course of your academic research, you’ll establish valuable contacts to companies for your future career!

    If there’s one constant throughout the programme, it’s the clear focus on the tourism industry. You’ll learn the basics, but you'll also learn about specialised areas of tourism.

    That’s why, when you graduate, you'll be a sought-after tourism expert.

    Career options

    After completing the Tourism and Leisure Management bachelor degree programme, you'll have the world at your feet. Whether you decide to go abroad or work in Austria, you will be qualified to assume entry-level positions in a wide-range of industries and departments.

    You have the choice of starting a career or enrolling for a related full-time or part-time master degree.

    A wide range of options will be open to you – at IMC Krems, for instance, you can register for the master degree programmes:

    Alternatively, you can take a master degree in business at another Austrian or foreign university.

    • The professional areas open to graduates include
    • Hotel industry, system catering, and catering
    • Travel agencies and tour operators
    • Tourism travel operators such as airlines and bus companies
    • Regional tourism planning and development organisations
    • Tourism information and communication technology companies
    • Sports organisations and sports event management
    • Casinos and theme parks
    • Event agencies
    • Conference centres
    • Arts and cultural institutions 
    • Spa and wellness facilities
    • National park centres
    10 good reasons

    What makes us special? We are more than happy to tell you about the aspects of our university, which we are especially proud of.


    Friendly and cosmopolitan: The city attracts students from all over the world, who come to study, research and work together.

    Service centers

    Our university has removed a host of administrative hurdles, leaving you free to concentrate fully on your studies.

    Advisory Service

    Do you have questions regarding our degree programmes or the application? Contact our Prospective Student Advisory Service.

    Opinions: Tourism and Leisure Management

    Click through the videos of the degree programme.

    Get to know our university of applied sciences from a new and very personal perspective.

    Multimedia platform Virtual IMC

    Information events

    Our team

    Get to know the core team of our bachelor degree programme Tourism and Leisure Management.

    • Prof.(FH) Mag. Claudia Bauer-Krösbacher, PhD | Programme Director Tourism and Leisure Management - IMC Fachhochschule Krems
      Prof.(FH) Mag. Claudia Bauer-Krösbacher, PhD
      Programme Director Tourism and Leisure Management

      Programme Director Tourism and Leisure Management

      Prof.(FH) Mag. Claudia Bauer-Krösbacher, PhD

    • Hon.Prof.(FH) Mag. Alfred Siedl
      Lecturer Institute Business Administration and Management
    • Dipl.-Ing. Dr. techn. Sarita Paudel
      Senior Lecturer Institute Digitalisation and Informatics
    • Prof.(FH) Mag. Michael Reiner
      Professor (FH) Institute Digitalisation and Informatics
    • Vanessa Maria Fabian, MA
      Scientific Project Staff Institute International Trade and Sustainable...
    • Prof.(FH) Denise Kleiss, MSc., MBA, B.A.
      Professor (FH) Institute International Trade and Sustainable Economy
    • Prof.(FH) Dr. Alina Schoenberg
      Programme Director International Business and Economic Diplomacy
    • Mag. Sonja Berger, MSc
      Lecturer Institute Tourism, Wine Business and Marketing & Language...
    • Prof.(FH) Dr. Claudia Dolezal, MSc, BA
      Professor (FH) Institute Tourism, Wine Business and Marketing
    • Prof.(FH) Giancarlo Fedeli, PhD, MA, BSc, PgC
      Professor (FH) Institute Tourism, Wine Business and Marketing
    • Hon.Prof.(FH) Dr. Elisa Hergueta-Covacho, E.H. Lic., MA
      Senior Lecturer Institute Tourism, Wine Business and Marketing
    • Dr. Larissa Neuburger, MA, MA
      Senior Lecturer Institute Tourism, Wine Business and Marketing
    • Prof.(FH) Priv. Doz. Mag. Dr. Arthur Posch
      Professor (FH) Institute Tourism, Wine Business and Marketing
    • Prof.(FH) Dipl.-BW(FH) Dr. Albert Franz Stöckl, MA
      Programme Director International Wine Business
    • Mag. Stephanie Tischler
      Lecturer Institute Tourism, Wine Business and Marketing

    Application and admissions – the next steps

    You've found a course that's a perfect fit? Great – you’ve already taken the most important step! We’ve put together an overview to guide you through the next steps.

    What are the admission requirements for bachelor programmes?

    To qualify for admission to a university of applied sciences bachelor degree programme, you must have an Austrian school-leaving certificate or an equivalent qualification.

    Do you have a school-leaving certificate issued outside Austria?

    We’ll check to make sure it’s equivalent to an Austrian certificate in accordance with section 4 of the University of Applied Sciences Studies Act (FHG) when you’ve sent us all the relevant documentation via our online application tool. If it is not an equivalent, you’ll receive information on the supplementary examinations you’ll need to pass. In a nutshell, you will have the option of completing a summer school and the necessary supplementary examinations at IMC Krems or look for an external provider. In that case, you might consider our cooperation partner, the University of Applied Sciences Upper Austria: It offers a one-year International Foundation Programme which provides you with all the necessary qualifications you need in order to start your studies in Krems.

    What proof of your language skills is required for our English-language bachelor degree programme?

    We’ll assess your English language proficiency at your interview, so there is no need to provide additional evidence of your English skills. 

    Do you still need to complete your military or alternative service?  If you’re a male Austrian citizen, we strongly recommend completing your compulsory national service before beginning your studies. This will allow you to finish your degree with no interruptions and start your career without delay afterwards.


    Application interview

    We would like to get to know you as a person:
    As part of the online application you will have to write a statement of motivation and a short essay on a topic relevant to the degree programme. Predefined questions about your motivations as well as the requirements and topics for your essay can be found in the online application. You choose one of the suggested topics, conduct research to broaden your knowledge, deal with the issues and bring your own point of view to the essay. Your answers are to be entered in the fields provided.

    Your statement of motivation and your essay form the basis for your application interview. Every applicant has an opportunity to introduce themselves in a face-to-face discussion, usually with the degree programme director. In addition to the personal introduction and your motivation to study, the applicant and the interviewer discuss the topic selected and the arguments used in the essay, as well as the topic’s relevance for the degree programme.

    The application interview is held in the language of instruction of the degree programme and can take place either online via Microsoft Teams or in presence.

    After the application interview, your statement of motivation, the essay and your performance throughout the interview are assessed on the basis of the content-related remarks, the manner in which they express themselves and the arguments used.

    Interview dates

    There is usually a selection of dates to choose from, with quotas allocated for each date. You can select a preferred date and time slot for your admission interview during the online application process. In order to still benefit from the full selection of dates, we recommend that you submit your application in good time.

    Get an overview of the dates for your programme.

    No dates available at the moment.

    After you have successfully completed your online application, your application will be checked for completeness and correctness. As soon as this process is completed, we will inform you by e-mail and confirm the date for your admission interview. We will send you the Microsoft Teams Meeting Link in a separate e-mail a few days before the application interview date.

    Application deadline for EU nationals / Extended application deadline 15/04/2023 / 31/10/2023
    Application deadline for non-EU nationals
    Application for the next study year possible from 01/12/2023
    Please note that the IMC University of Applied Sciences Krems reserves the right to close the extended application period at any time without prior notice. We therefore recommend that you submit your application as soon as possible.
    Apply now

    You've decided for one of our degree programmes? First of all: congratulations and thank you for choosing us! We’ll be happy to guide you step-by-step through your online application.


    You would like to plan ahead and would like to know when your degree programme starts? Here you will find the answer!


    Questions about the degree programme?

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