Studium Business Administration in Hanoi - Gruppenfoto von Studierenden aus Hanoi

Study Business Administration in Hanoi

In our undergraduate bachelor degree programme at our partner university, Thuongmai University (TMU), in Vietnam, you will gain knowledge in economics, business administration and management. In addition, you will be able to put a strong focus on project management during your studies.

Our degree programme enables you to achieve high-level positions in various types of companies both on the national and the international level. To ensure an optimal learning outcome, all our courses are taught by Austrian and Vietnamese lecturers that are experts in their fields.

The degree programme

Are you looking for a bachelor degree programme in business administration for high-potentials in Vietnam? Then look no further. This degree programme is a collaboration between IMC Krems and the Thuongmai University (TMU) and will take place at TMU in Hanoi/Vietnam.

The English-language bachelor degree programme focuses primarily on the core subjects of business administration and economics and provides you with the necessary specialist knowledge to work in corporate and departmental structures and processes. This will enable you to perform and manage a variety of activities in different organisations later on when you start your career.

In the course of the programme, you can also acquire in-depth knowledge in the area of international project management, boosting your career options after your graduation.

Successful graduates of the degree programme are awarded a regular degree from IMC Krems, meaning that they receive a degree from a fully accredited European degree programme. This opens up a wide range of opportunities for you: after your studies, you have the choice between seamlessly continuing your education in Europe and around the globe or starting your career with excellent job prospects in Vietnam and abroad.

High practice-orientation with an international edge

The programme is jointly taught by lecturers from IMC Krems and TMU. The teaching staff is carefully selected, meaning that you will learn from leading industry experts from Austria and other countries and that you can expect a modern, student-centred teaching style.

During your studies you will gain hands-on practical experience during your internship semester in Vietnam or abroad as part of the degree programme. This allows you to grow professionally and establish contacts for easily finding excellent jobs after your graduation.


Do you want to gain even more international experience? All students have the opportunity to come to Krems/Austria for an exchange semester.

" We equip our students not only with theoretical and practical knowledge, but also with a complete business mindset. "

Programme director Tanja Ihden

Transnational Cooperations - Thuongmai University in Hanoi

Welcome to Hanoi/Vietnam!

Thuongmai Universität (TMU) is a public university established in 1960. The university is headquartered in the Cau Glay district, a vibrant and dynamic area in Hanoi – the capital of Vietnam.

TMU has a broad international partner network with more than 20 partner universities from all over the world and has implemented 14 joint education programmes with various universities around the globe. One of them is the IMC Krems Business Administration bachelor degree programme in Hanoi.

Get the most out of your studies

Our team

Get to know the programme director and your contact person in the administration of our bachelor degree programme Business Administration in Hanoi.

  • Gabriele Schweiger
    Assistant / Corporate Relations

Application and admissions – the next steps

You've found a course that's a perfect fit? Great – you’ve already taken the most important step! We’ve put together an overview to guide you through the next steps.

  1. 1

    Admission requirements

    We'll be happy to inform you about the requirements you have to meet in order to apply.


  2. 2

    Apply online

    You've decided for one of our degree programmes? First of all: congratulations and thank you for choosing us! We’ll be happy to guide you step-by-step through your online application.


  3. 3

    Admissions procedure

    Preparation is everything – read up on the admissions procedure in detail.