Studium Tourism and Leisure Management in Sanya - Gruppe von Studierenden

Study Tourism and Leisure Management in Sanya

In our undergraduate bachelor degree programme at our partner university in China, you will gain state-of-the-art insights into the tourism and leisure industry. After your studies you will be ready to shape the growing tourism industry of China.

During your studies, you will learn about tourists’ top needs, future tourism products, marketing a tourist destination and staging events. To ensure an optimal learning outcome, all our courses are taught by Austrian and Chinese lecturers that are experts in their fields.

The degree programme

Are you looking for a bachelor degree programme in the field of tourism for high-potentials in China? Then look no further. This degree programme is a collaboration between IMC Krems and the Hainan Tropical Ocean University (HNTOU) and will take place at HNTOU in Sanya/China.

The aim of the English-language bachelor programme is to equip you with in-depth business administration expertise. The tourism and leisure industry is the centre of attention throughout the programme.

Please note: A foundation year prior to the degree programme helps students master the English language. After your graduation, you will be proficient in the language.

Successful graduates of the degree programme are awarded a regular degree from IMC Krems, meaning that they receive a degree from a fully accredited European programme. This opens up a wide range of opportunities for you: after your studies, you have the choice between seamlessly continuing your education in Europe and around the globe or starting your career with excellent job prospects in China and abroad.

High practice-orientation with an international edge

The programme is jointly taught by lecturers from IMC Krems and HNTOU. The teaching staff is carefully selected, meaning that you will learn from leading industry experts from Austria and other countries and that you can expect a modern, student-centred teaching style.

During your studies you will gain hands-on practical experience during your internship in semester 4 in China or abroad as part of the degree programme. This allows you to grow professionally and establish contacts for easily finding excellent jobs after your graduation.


Do you want to gain even more international experience? You will have the opportunity to come to Krems/Austria for an exchange semester.

" Study Tourism and Leisure Management in Hainan – China’s only tropical island and top beach destination – and gain a bachelor degree that is fully accredited in both China and Austria! "

Programme director Jens Peter Ennen

Transnational Cooperations - Hainan Tropical Ocean University in Sanya

Welcome to Sanya/China!

Established in 1954, Hainan Tropical Ocean University (HNTOU) is a full-time public university. HNTOU has two campuses: one located in Sanya and one in Wuzhishan, covering a total area of over 1.45 million square meters. The university currently offers 13 master degree programmes, 53 bachelor degree programmes and 5 post-secondary programmes.

HNTOU offers two joint programmes cooperating with IMC Krems, namely Tourism and Leisure Management and Export-oriented Management.

The Tourism and Leisure Management programme started in 2013, produced 349 graduates and currently has 437 students. The Export-oriented Management programme received its first group of students in September 2020. 47 students are currently enrolled.

Our team

Get to know the programme director and your contact person in the administration of our bachelor degree programme Tourism and Leisure Management in Sanya.

  • Ingeborg Schober-Ehn
    Study Services / Transnational Programmes

Application and admissions – the next steps

You've found a course that's a perfect fit? Great – you’ve already taken the most important step! We’ve put together an overview to guide you through the next steps.

  1. 1

    Admission requirements

    We'll be happy to inform you about the requirements you have to meet in order to apply.


  2. 2

    Apply online

    You've decided for one of our degree programmes? First of all: congratulations and thank you for choosing us! We’ll be happy to guide you step-by-step through your online application.


  3. 3

    Admissions procedure

    Preparation is everything – read up on the admissions procedure in detail.