Digital Business Innovation and Transformation master degree programme
Become a change agent! After your master degree, you'll lead your company into the future. You'll be able to coordinate and direct digital transformations, no matter what the industry. Because the future is digital.
The part-time master programme focuses on key business administration skills combined with expertise in digitalisation and innovation, as well as the ability to understand, motivate and lead people.
Courses normally take place from Friday at 2pm to Saturday. There is also 1 block week per semester.
You will complete your degree in 4 semesters, or 2 years. During this time, your workload will be 120 ECTS credits.
Be the change you want to see in companies!
Big data, the Internet of things (IoT), artificial intelligence, blockchain technology and robotics: just a few examples of digital innovations that are permanently changing the rules of the game for organisations. Companies must be well-prepared for new challenges in order to ensure their continued success and take advantage of the opportunities offered by digitalisation. Digital transformation shouldn't be a mere buzzword – it has to be reflected in the strategy, structures, corporate culture, and processes of a company.
And this is exactly what our programme prepares you for. As a graduate, you'll act as an ambassador for digitalisation and innovation: you'll see digitalisation as an opportunity and be able to show companies where potential for networking and ongoing development lies.
The master programme equips you with the skills you need to successfully manage digitalisation processes in companies. A powerful combination: business administration, digital and data expertise, and an understanding of the behavioural and sociological aspects of transformation.
New: Optimal compatibility thanks to virtual component
In a part-time degree programme, the compatibility with work and private life is one of the most important success factors. And this is exactly where our master programme scores: the courses on Fridays take place virtually from 2 p.m. Saturdays are spent on site in Krems. One block week in each of the first three semesters rounds off the offer.
The new model offers maximum flexibility and is of course also very attractive for all commuters.
Room for your individual interests
The study content of the master programme is optimally tailored to the needs of companies. A special feature of our degree programme is that 1 ECTS per semester (during the first 3 semesters) is available to you for self-directed learning. During this time, you can acquire new skills and set the direction yourself: for example, you can learn a new programming language or familiarise yourself with the latest tools. In this way, you are well prepared for lifelong learning.
Since digitalisation continues to increasingly connect the world, the degree stands out for its strong international focus. Just a few examples: English as the language of instruction, countless international teachers, and the opportunity to spend semester 4 at one of our partner universities.
" What makes the degree unique is our holistic approach to digitalisation. On the one hand, critical and analytical thinking are needed to fully exploit existing processes digitally. On the other hand, creativity is called for to explore potential and develop, test and, if necessary, integrate innovative products, services, and business models into the company. We call this process transformation. The challenge lies less in mastering the new digital technologies or ensuring profitability, but rather in bringing the human factor to the fore and incorporating it into the process. Our focus here is on customer-centric innovation using approaches such as design thinking, as well as on human-computer interaction, human development and communications, change and transformation management, leadership, and ethics. "
Programme director Roger Hage
A formula for success: theoretical knowledge + practical experience
The programme is built on three pillars.
Re-imagine the business world! During your studies you'll ask yourself how you can advance digitalisation and innovation in your company based on basic economic principles.
After completing the Digital Business Innovation and Transformation master degree programme, you will have a solid understanding of the unique challenges and key success factors of digital business models.
You'll therefore be able to plan, direct, and drive production, service, or sales digital transformation processes.
After graduation, you'll enjoy new career opportunities because you'll be optimally positioned for an international career. You can use your newly acquired expertise to benefit your current company, or you can switch to another post in Austria or abroad.
- The professional areas open to graduates include
- change management with a focus on digital technologies
- design and implementation of digital business models
- digital supply chain management and logistics
- big data analysis using digital technologies (e.g. optimisation of production lines by digital simulation of the production process)
- project management
- innovation management
- business-oriented IT management
- strategic management with a focus on digital business management
- digital transformation consultancy
- chief digital officer (CDO) responsibilities
Opinions: Digital Business Innovation and Transformation
Click through the videos of the degree programme.
Get to know the core team of our master degree programme Digital Business Innovation and Transformation.