Digital Business Innovation and Transformation master degree programme
Become a change agent! After your master degree, you'll lead your company into the future. You'll be able to coordinate and direct digital transformations, no matter what the industry. Because the future is digital.
The part-time master programme focuses on key business administration skills combined with expertise in digitalisation and innovation, as well as the ability to understand, motivate and lead people.
The degree programme: Master of Arts in Business (MA)
Big data, the Internet of things (IoT), artificial intelligence, blockchain technology and robotics: just a few examples of digital innovations that are permanently changing the rules of the game for organisations.
Companies must be well-prepared for new challenges in order to ensure their continued success and take advantage of the opportunities offered by digitalisation. Digital transformation shouldn't be a mere buzzword – it has to be reflected in the strategy, structures, corporate culture, and processes of a company.
And this is exactly what our programme prepares you for. As a graduate, you'll act as an ambassador for digitalisation and innovation: you'll see digitalisation as an opportunity and be able to show companies where potential for networking and ongoing development lies.
The master programme equips you with the skills you need to successfully manage digitalisation processes in companies. A powerful combination: business administration, digital and data expertise, and an understanding of the behavioural and sociological aspects of transformation.
Since digitalisation continues to increasingly connect the world, the degree stands out for its strong international focus. Just a few examples: English as the language of instruction, countless international teachers, and the opportunity to spend semester 3 at one of our 138 partner universities.
What makes the degree unique is our holistic approach to digitalisation. On the one hand, critical and analytical thinking are needed to fully exploit existing processes digitally. On the other hand, creativity is called for to explore potential and develop, test and, if necessary, integrate innovative products, services, and business models into the company. We call this process transformation. The challenge lies less in mastering the new digital technologies or ensuring profitability, but rather in bringing the human factor to the fore and incorporating it into the process. Our focus here is on customer-centric innovation using approaches such as design thinking, as well as on human-computer interaction, human development and communications, change and transformation management, leadership, and ethics.
Programme director Roger Hage
A formula for success: theoretical knowledge + practical experience
The programme is built on three pillars.
Curriculum
What can you expect from your studies? The curriculum provides an overview.
Click on the individual courses for further information.
Course | SWS | ECTS |
---|---|---|
Digital Business Processes and Strategies | ||
Digital Business Essentials | ||
Strategy and Organisational Design | 2 | 3 |
Digital Trends | 2 | 4 |
Business Models and Analysis | ||
Global Business Models | 2 | 4 |
Digital Business Analysis | 2 | 4 |
Digital Trends and Digital Innovation | ||
Innovation Theories | 2 | 3 |
Digital Process Management & Innovation | 2 | 4 |
Data Management and Data Analysis | ||
Data Management and Data Analysis I | 2 | 4 |
Research and Master Thesis | ||
Research Methods | 2 | 4 |
Course | SWS | ECTS |
---|---|---|
Digital Business Processes and Strategies | ||
Digitalisation of Value Chains | 2 | 4 |
Leading Digital Transformation and Innovation | ||
Transformation Management | ||
Change and Transformation Management | 2 | 4 |
Project Management | 2 | 4 |
Data Management and Data Analysis | ||
Data Management and Data Analysis II | 2 | 4 |
Digital Trends and Digital Innovation | ||
Digital Transformation and Process Management | 2 | 4 |
Research and Master Thesis | ||
Master Thesis Coaching Seminar | 1 | 2 |
Transformation Methods | ||
Innovation Methods and Controlling | ||
Human Centred Innovation | 2 | 4 |
Innovation Controlling | 2 | 4 |
Course | SWS | ECTS |
---|---|---|
Data Management and Data Analysis | ||
Data Management and Data Analysis III | 2 | 3 |
Human-Computer-Interaction | 2 | 3 |
Digital Business Processes and Strategies | ||
Human Development and Communication | 2 | 3 |
Leading Digital Transformation and Innovation | ||
Innovation Lab | 4 | 6 |
Transformation Methods | ||
Corporate Foresight | 2 | 3 |
Research and Master Thesis | ||
Master Thesis (I) | 0 | 12 |
Course | SWS | ECTS |
---|---|---|
Digital Trends and Digital Innovation | ||
Culture, Leadership and Attitude | ||
Digital Leadership | 2 | 3 |
Ethics | 1 | 2 |
Digital Trends and Innovation | 2 | 2 |
Data Management and Data Analysis | ||
Data Management and Data Analysis IV | 2 | 3 |
Digital Business Processes and Strategies | ||
Risks and Laws | ||
Corporate Risk Management | 1 | 2 |
Legal Awareness | 2 | 3 |
Research and Master Thesis | ||
Master Thesis (II) | 0 | 10 |
Master Exam | 0 | 5 |
Core topics
Re-imagine the business world! During your studies you'll ask yourself how you can advance digitalisation and innovation in your company based on basic economic principles.
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Get additional information nowCareer options
After completing the Digital Business Innovation and Transformation master degree programme, you will have a solid understanding of the unique challenges and key success factors of digital business models.
You'll therefore be able to plan, direct, and drive production, service, or sales digital transformation processes.
After graduation, you'll enjoy new career opportunities because you'll be optimally positioned for an international career. You can use your newly acquired expertise to benefit your current company, or you can switch to another post in Austria or abroad.
- The professional areas open to graduates include
- change management with a focus on digital technologies
- design and implementation of digital business models
- digital supply chain management and logistics
- big data analysis using digital technologies (e.g. optimisation of production lines by digital simulation of the production process)
- project management
- innovation management
- business-oriented IT management
- strategic management with a focus on digital business management
- digital transformation consultancy
- chief digital officer (CDO) responsibilities
10 good reasons
What makes us special? We are more than happy to tell you about the aspects of our university, which we are especially proud of.
Krems
Friendly and cosmopolitan: The city attracts students from all over the world, who come to study, research and work together.
Service centers
Our university has removed a host of administrative hurdles, leaving you free to concentrate fully on your studies.
Advisory Service
Do you have questions regarding our degree programmes or the application? Contact our Prospective Student Advisory Service.
Opinions: Digital Business Innovation and Transformation
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Our team
Get to know the core team of our master degree programme Digital Business Innovation and Transformation.
Application and admissions – the next steps
You've found a course that's a perfect fit? Great – you’ve already taken the most important step! We’ve put together an overview to guide you through the next steps.
Questions about the degree programme?
Prospective Student Advisory Service
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