The Academic Board is responsible for managing the university’s academic affairs. In addition, as part of the University Management, the Academic Head actively shapes the strategic orientation and positioning of our university.
Prof.(FH) Mag. Dr. Martin Waiguny
- Consumer behaviour and New Media. Product Placements, Entertainment Theory, Gamification, Advertising
- Consumer Strategy. Advertising and Advertising psychology, Customer relationship Management, Information based Customer Management
- Quantitative and Qualitative Research Methods
Head of Institute Health Management / Deputy Academic Head / Programme Director Management of Health Institutions
Prof.(FH) Mag.(FH) Dr. Manfred Pferzinger
- Process management