Academic Board

The Academic Board is responsible for managing the university’s academic affairs. In addition, as part of the University Management, the Academic Head actively shapes the strategic orientation and positioning of our university.

Prof.(FH) Mag. Dr. Martin Waiguny
Academic Head
Academic Head
Prof.(FH) Mag. Dr. Martin Waiguny
Core Competencies
- Consumer behaviour and New Media. Product Placements, Entertainment Theory, Gamification, Advertising
- Consumer Strategy. Advertising and Advertising psychology, Customer relationship Management, Information based Customer Management
Prof.(FH) Mag.(FH) Dr. Manfred Pferzinger
Head of Institute Health Management / Deputy Academic Head / Programme Director Management of Health Institutions
Head of Institute Health Management / Deputy Academic Head / Programme Director Management of Health Institutions
Prof.(FH) Mag.(FH) Dr. Manfred Pferzinger
Bettina Fragner, MA
Team member / Chair of the Academic Head
Mag. (FH) Heide Hoda
Team member / Chair of the Academic Head
Elisabeth Huber
Assistant Nostrification
Chiara Kreditsch
Assistant / Chair of the Academic Head
DI(FH) Evelyn Morgeditsch
Team member / Chair of the Academic Head
Robert Schirrer
Associate Nostrification