Chair of the Academic Council / Programme Director International Business and Export Management
Prof.(FH) Mag. Dr. Martin Waiguny
- Core Competencies
- Consumer behaviour and New Media. Product Placements, Entertainment Theory, Gamification, Advertising
- Consumer Strategy. Advertising and Advertising psychology, Customer relationship Management, Information based Customer Management
- Quantitative and Qualitative Research Methods
Deputy Chair of the Academic Board / Programme Director Business Administration for the Public Health Sector and Management of Health Institutions
Prof.(FH) Mag.(FH) Dr.phil. Manfred Pferzinger
- Core Competencies
- eHealth
- Innovation
- Process management