Team photo of the IMC Fachhochschule Krems

Academic Board

The Academic Board is responsible for managing the university’s academic affairs.

  • Prof.(FH) Mag. Dr. Martin Waiguny - IMC Fachhochschule Krems
    Prof.(FH) Mag. Dr. Martin Waiguny
    Chair of the Academic Council / Programme Director International Business and Export Management

    Chair of the Academic Council / Programme Director International Business and Export Management

    Prof.(FH) Mag. Dr. Martin Waiguny

    • Core Competencies
    • Consumer behaviour and New Media. Product Placements, Entertainment Theory, Gamification, Advertising
    • Consumer Strategy. Advertising and Advertising psychology, Customer relationship Management, Information based Customer Management
    • Quantitative and Qualitative Research Methods
  • Prof.(FH) Mag.(FH) Dr.phil. Manfred Pferzinger - IMC Fachhochschule Krems
    Prof.(FH) Mag.(FH) Dr.phil. Manfred Pferzinger
    Deputy Chair of the Academic Board / Programme Director Business Administration for the Public Health Sector and Management of Health Institutions

    Deputy Chair of the Academic Board / Programme Director Business Administration for the Public Health Sector and Management of Health Institutions

    Prof.(FH) Mag.(FH) Dr.phil. Manfred Pferzinger

    • Core Competencies
    • eHealth
    • Innovation
    • Process management
  • Bettina Buhl, MA - IMC Fachhochschule Krems
    Bettina Buhl, MA
    Team member / Chair of the Academic Board
  • Sandra Luftensteiner - IMC Fachhochschule Krems
    Sandra Luftensteiner
    Assistant / Chair of the Academic Board