Academic Head
Prof.(FH) Mag. Dr. Martin Waiguny
Core Competencies
- Consumer behaviour and New Media. Product Placements, Entertainment Theory, Gamification, Advertising
- Consumer Strategy. Advertising and Advertising psychology, Customer relationship Management, Information based Customer Management
- Quantitative and Qualitative Research Methods
Head of Institute Health Management / Deputy Academic Head / Programme Director Management of Health Institutions
Prof.(FH) Mag.(FH) Dr. Manfred Pferzinger
Core Competencies
- eHealth
- Innovation
- Process management