Martin Waiguny
Academic Head
Prof.(FH) Mag. Dr. Martin Waiguny
Academic Head
Academic Board
- Consumer behaviour and New Media. Product Placements, Entertainment Theory, Gamification, Advertising
- Consumer Strategy. Advertising and Advertising psychology, Customer relationship Management, Information based Customer Management
- Business AdministrationBachelor of Arts in Business / full-time
- International Business and Economic DiplomacyMaster of Arts in Business / part-time