Martin Waiguny

Chair of the Academic Board / Head of Institute Business Administration & Management

  • Prof.(FH) Mag. Dr. Martin Waiguny - IMC Fachhochschule Krems

    Prof.(FH) Mag. Dr. Martin Waiguny

    Chair of the Academic Board / Head of Institute Business Administration & Management
    Institute Business Administration & Management

    IMC Campus KremsIMC Campus Trakt G
  • Consumer behaviour and New Media. Product Placements, Entertainment Theory, Gamification, Advertising
  • Consumer Strategy. Advertising and Advertising psychology, Customer relationship Management, Information based Customer Management
  • Quantitative and Qualitative Research Methods
We celebrate the 25th anniversary of IMC Krems