International Business Management bachelor degree programme

(formerly Export-oriented Management)
International business in a nutshell: Do you enjoy communication? Do you like to travel? Are you open to other cultures? Are you interested in international business relations? Then this degree programme is the perfect choice for you.

We give you the skills and detailed knowledge of international business administration and economics that allow you to deal successfully with partners all over the world. It goes without saying that the programme is entirely taught in English, and on top of that you also study an additional foreign language.

The degree programme

Nowadays, many companies operate in an international environment – their suppliers, business contacts, consultants and clients are increasingly located abroad, as are their competitors, who also have an international focus, offering new ideas and business models from other countries that are changing markets constantly.

This means more and more Austrian companies are looking for opportunities abroad. The export sector, often referred to as the engine of economic growth, has expanded from 10,000 companies to over 60,000 in the last 20 years. This brings significant opportunities, but also some challenges.

Ideally equipped for tomorrow’s job market

The International Business Management bachelor degree programme has been designed specifically with these requirements in mind. You will examine ways in which you can head up and develop businesses with a view to building a successful future and learn how to effectively manage national and international projects and partnerships. Although the courses focus on international business activities, it goes without saying that the skills you develop can also be applied in the domestic market. We give our students the tools they need to handle complex situations so that they can skilfully address all kinds of challenges using the problem-solving approaches and strategies at their disposal.

Learning and developing skills and abilities that will give you a clear advantage in your day-to-day work play an important role throughout the programme. The skills modules are closely aligned with the learning modules: you will learn about the theory and practice behind a range of activities, including negotiations and concluding contracts, conflict and receivables management, getting your business in shape for audits and budgeting processes, as well as receiving valuable inputs related to discussions on objectives, performance assessment and employee management.

International focus from day one

International and intercultural learning is also very important to us. Here, the emphasis is on personal experience. This starts with the international atmosphere at home – you will work with fellow students from all over the world and regularly discuss international topics and best practice during the courses.

In addition, you will have the opportunity to spend the third semester abroad at one of our 160+ partner universities without having to put your studies on hold. The fourth semester also has an international element: an internship at a company of your choice abroad.

Tip

The dual degree we offer in conjunction either with the Metropolia University of Applied Sciences, Finland or the KEDGE Business School - Campus Bordeaux, France is a particularly attractive option. Besides obtaining a Bachelor of Arts from IMC Krems, you will also be awarded a degree from our partner institution.

On top of that, you have the chance to spend a semester at one of our international locations – Tashkent in Uzbekistan, Sanya in China or Hanoi in Vietnam.

Student stories

Business administration

Business administration focuses on how organisations and companies are managed. In other words, it examines business processes with the aim of providing insights into the planning, implementation and evaluation of responsibilities, approaches and objectives in different parts of a business.

Business administration covers topics including accounting and finance, marketing, human resources and logistics.

Core elements of the programme

In the International Business Management bachelor degree programme, we provide you with a broad range of business administration skills and know-how, with a focus on international activities.

This is the ideal preparation for capitalising on the opportunities and addressing the challenges of increasingly dynamic markets by implementing established and new business models, and adopting contemporary approaches.

What are the most important steps for successful international expansion? First of all, you have to ensure that you understand your counterparts, and take into account any potential cross-cultural differences. Then it’s all about building a relationship so that you can successfully conclude contracts and agreements and manage risks systematically. Finally, you need to actually run the business and solve problems.

Statistics underline the importance of exports in our globalised world: the number of exporters has increased from 12,500 in 2000 to over 60,000 today. Meanwhile, exports account for 60% of Austria’s gross domestic product. What’s more, many companies export more than 90% of their goods and services and could not exist if they operated solely on the Austrian market.

On the flip side, we also benefit from imports, such as bananas and coffee, but also in terms of energy, computers and software.

Many international organisations (such as the United Nations, OPEC and the OSCE) are based in Austria, while numerous international companies also have their European or southeast European headquarters in this country.

Studium Export-oriented Management - Studierende sitzen am Boden

Studium Export-oriented Management - Studierende mit Folder in der Hand

Studium Export-oriented Management - Studierende sitzen am Tisch

" On this programme you will have the opportunity to discover where your interests lie. You will gain a comprehensive overview of a range of industries and departments, putting you in a position to identify a company’s internal and external relationships. Foreign trade, marketing and sales, human resources, project business, or how about logistics? You decide on the focus of your degree with your choice of internship, electives and the topic of your bachelor paper. "
Programme director Christopher Schwand

A formula for success: theoretical knowledge + practical experience

The programme is built on three pillars.

1
1. The basics
Semesters 1-2
At the beginning of your studies, you will gain an overview of business administration and economics and how to act sustainably in business. You will deal with subjects such as marketing, human resources management, accounting, logistics and law. Always with the opportunities and challenges in mind that come with internationalisation and international trade. Thus, we will start with a virtual journey around the world, with a wide variety of products and business sectors already in the first semester.
Another important focus is developing an awareness of cultural differences. During the degree, you will acquire techniques for working as part of diverse teams. You can also select an additional foreign language, with a choice of Chinese, German, French, Italian or Spanish.
2
2. Gathering experience abroad
Semesters 3-4
Advanced language skills and a good awareness of how practices can vary from culture to culture are important ingredients for a successful international career.
Over the course of the programme, you will learn or improve your skills in your chosen foreign language – on top of your regular lectures, which are taught in English. You will spend semester 4 abroad, when you gain practical insights into the working methods of successful companies and how they function. You will also have the option of doing a semester abroad at one of our 160+ partner universities in semester 3. Our international spirit runs right through the programme!
3
3. Advanced courses
Semesters 5-6
The electives in semesters 5 and 6 are a major reason why graduates of this programme can look forward to such excellent career prospects. From entrepreneurship and digitalisation to trade, project management and foreign markets – you have the opportunity to tailor your degree to your personal interests through your choice of elective.
In the electives, you will look at the instruments and tools you have studied during the programme from an interdisciplinary perspective and apply them in projects and realistic case studies.
You will also choose one of three specialisations, which each deal with a different export scenario – export of raw materials and goods, export of services, or megaprojects.
In courses which build on what you’ve already learned, you will study advanced aspects of business administration and law and improve your computer and software skills. You will also develop your soft skills, working on areas such as negotiation techniques.

Curriculum

What can you expect from your studies? The curriculum provides an overview.
Click on the individual courses for further information.

Course	SWS	ECTS
Sustainable Management and Entrepreneurship
Principles of Management	2	3
Principles of Management Module: Sustainable Management and Entrepreneurship Root module: Sustainable Management and Entrepreneurship Semester: 1 Course code: B_POM1VO Contact hours per week: 2 ECTS: 3 Course Content: Management history and the development of management theories and concepts Managerial levels, skills a manager needs, tasks a manager performs, roles a manager plays Key business administration concepts, efficiency principle (efficiency and effectiveness), minimum and maximum principles The business environment – stakeholders and stakeholder management· Company vision and mission Business administration in an academic context: Taylorism, PIMS model; principles and examples of scientific research in management, Overview of company functions: Management definitions and principles of management (the 4 management functions: planning, organizing, leading, controlling); Marketing - Basics and Principles, e.g. The 4 Ps Basics and Principles of Production, Procurement and Logistics; Investment, Finance and Accounting Course outcome: Upon completion of this course students are able to: explain the 4 management functions: planning, organizing, leading, controlling, explain key business administration concepts, such as the efficiency principle and minimum and maximum principles, give an overview of company functions (management, controlling, marketing, procurement, production, investment, finance, accounting), analyse a business environment and understand how different stake-holders of an organisation have to be taken care of, give examples of a company’s vision and mission, explain different managerial levels, skills a manager needs, tasks a manager performs and roles a manager plays, explain the milestones in management history and the development of management theories and concepts, explain business administration in an academic context as well as basic concepts and theories used in scientific research on management.
Sustainability and Ethics in Leadership	1	1
Sustainability and Ethics in Leadership Module: Sustainable Management and Entrepreneurship Root module: Sustainable Management and Entrepreneurship Semester: 1 Course code: B_SEL1VO Contact hours per week: 1 ECTS: 1 Course Content: Current social, ecological and economic trends Principles and history of the concept of sustainable development Business ethics and its application in companies Leadership and its role in addressing future challenges in our society Course outcome: Upon completion of this course students are able to: explain practical tools for leadership, sustainability and ethics, discuss their role in business contributing to the Sustainable Development Goals, reflect on values and further conditions necessary for sustainable leadership.
Entrepreneurship	1	2
Entrepreneurship Module: Sustainable Management and Entrepreneurship Root module: Sustainable Management and Entrepreneurship Semester: 1 Course code: ESP1ILV Contact hours per week: 1 ECTS: 2 Course Content: Exploring Enterprise, Entrepreneurship and Innovation The role of entrepreneurs Business opportunities Business models Business plan Startup and Growth management Resourcing the business and getting started Course outcome: Upon completion of this course students are able to: Explain the concept of entrepreneurship in the context of different strategies (formation, change/growth, succession) Differentiate major theories and models of entrepreneurship and innovation management and apply to the analysis of case study problems Examine the importance of ethics and integrity in entrepreneurship and how to act in an ethical manner Produce business models from ideas and write business plans
International Business I
International Marketing and Sales	2	3
International Marketing and Sales Module: International Business I Root module: International Business I Semester: 1 Course code: IMS1VO Contact hours per week: 2 ECTS: 3 Course Content: Fundamentals of marketing (concepts, development, tasks, marketing environment, individual and organisational consumer behaviour, discussion of homo economicus) Introduction to strategic marketing (market segmentation, targeting, positioning strategies, strategic marketing management) Operational marketing (product policy and marketing services, distribution policy, communications policy, price policy) Corporate communications with a special focus on internal and external PR Marketing plans, application of terminology and fundamental concepts to real marketing problems to provide an integrated overview Analysis of companies and problems using case studies and presentation of results and recommendations Examination of marketing decisions from a management perspective Focus on the interface between marketing and sales Course outcome: Upon completion of this course students are able to: illustrate the application of modern marketing as an integrated business function and explain basic marketing concepts, differentiate between the marketing of consumer goods and investment goods, describe relevant product and service elements, taking knowledge of consumer behaviour into account, describe the interface between marketing and sales, explain and evaluate marketing decisions from a managerial perspective.
Doing Business Abroad: Exporting and Importing	2	3
Doing Business Abroad: Exporting and Importing Module: International Business I Root module: International Business I Semester: 1 Course code: BAE1WK Contact hours per week: 2 ECTS: 3 Course Content: Uppsala model of internationalization (direct and indirect export, licensing models) Overview of near-by economic regions that are currently most significant from a national perspective, their growth and development and the links between them (in the past and in terms of future expectations, including current forecasts) Trade and trade opportunities with neighbouring countries Simple transport and sales structures Course outcome: Upon completion of this course students are able to: identify nearby economic regions and blocs which are most significant from a national perspective, and summarize them from an economic, geographical, historical and cultural perspective, identify main export markets for the national economy, and explain their economic significance, illustrate basic structures and relationships between economic regions, interpret the balance of trade of different countries, plan and implement simple market entry strategies.
Accounting and Finance I
Accounting I	2	4
Accounting I Module: Accounting and Finance I Root module: Accounting and Finance I Semester: 1 Course code: AC11ILV Contact hours per week: 2 ECTS: 4 Course Content: Introduction to accounting (Financial Accounting, Management Accounting and Finance) Fundamentals of financial accounting Major financial statements Accounting structure and accounting cycle Double-entry bookkeeping Posting of common business transactions Value added tax Course outcome: At the end of this module students are able to: explain the principles of financial accounting and the interaction of key areas of the accounting system, explain the basic terms of the major financial statements, explain the accounting cycle and accounting structure, apply double-entry bookkeeping as a tool for documentation and information in a company.
Intercultural Competence and Self Reflection
Training Intercultural Competence and Self Reflection	2	2
Training Intercultural Competence and Self Reflection Module: Intercultural Competence and Self Reflection Root module: Intercultural Competence and Self Reflection Semester: 1 Course code: ICS1WK Contact hours per week: 2 ECTS: 2 Course Content: Relevance of cultural knowledge for business Key cultural dimensions and their impact on business Developing cultural intelligence, empathy and adaptability Strategies for effective intercultural communication and collaboration Addressing intercultural misunderstandings and conflicts Intercultural negotiation techniques Creating a culture assimilator Application of intercultural competence in real-world settings Course outcome: Upon completion of this course students are able to: explain intercultural influences on communication and company management, Identify cultural dimensions and their impact on communication and management practices, discuss problems that arise due to cultural differences between individuals and groups in an international project or international company, and develop approaches to resolve such problems, describe the main models of intercultural management, develop strategies for effective communication and collaboration across cultural boundaries, recognize the challenges associated with intercultural misunderstandings and conflicts, carry out negotiations effectively in intercultural environments, autonomously develop and apply their understanding of intercultural communication by designing a culture assimilator to facilitate the cultural learning of others, apply intercultural competence skills in simulated business settings, such as work, travel, and social interactions, eflect and analyse their behaviour and their reactions to feelings, differentiate and select effective learning strategies.
Rhetoric and Presentation	1	1
Rhetoric and Presentation Module: Intercultural Competence and Self Reflection Root module: Intercultural Competence and Self Reflection Semester: 1 Course code: B_RAP1WK Contact hours per week: 1 ECTS: 1 Course Content: Prepare and structure a convincing business presentation Handling of different media in a professional way Guiding audience attention, manage interruptions and objections Use of voice and diction to raise attention levels, dramatic pauses and key gestures to reinforce arguments Course outcome: Upon completion of this course students are able to: create and structure a professional business presentation, master a verity of media to improve performance and impact, show vocal abilities to get attention and support arguments, demonstrate efficient rhetoric tools to get the point across.
Scientific Methods and Tools I
Foundations of Empirical Social Research	1	1
Foundations of Empirical Social Research Module: Scientific Methods and Tools I Root module: Scientific Methods and Tools I Semester: 1 Course code: B_ESR1VO Contact hours per week: 1 ECTS: 1 Course Content: Fundamentals of Philosophy of Science Induction, deduction Gain of knowledge, logical conclusions Theory, model, concept Research questions, hypotheses Ethics in research Methods overview Qualitative & quantitative methods (surveys, experiments, overviews, interviews, focus groups) Quality criteria of scientific measurements (reliability, validity) Constructs and operationalisation Method combination Sampling Basic principles of scientific work Process of scientific research processes, in particular topic identification, research questions and method selection Citation standards, source research and criticism Development of scientific work Course outcome: Upon completion of this course students are able to: Design and methods: explain the difference between qualitative and quantitative methods and research approaches and their quality criteria, clearly identify the main components of a series of qualitative and quantitative methods, to explain their application and the combination of different methods, to name ethical standards of scientific research Sampling and measurement: define different sampling methods, to explain the basics of the measurement of constructs Procedure and the process of the survey: to present the different phases of the research process, find suitable literature for a scientific work and cite sources, to explain the standard structure of a scientific work.
Qualitative Research Methods	2	2
Qualitative Research Methods Module: Scientific Methods and Tools I Root module: Scientific Methods and Tools I Semester: 1 Course code: QLR1ILV Contact hours per week: 2 ECTS: 2 Course Content: Introduction to qualitative research Qualitative Data collection techniques (interviews, focus groups, qualitative observation, document analysis) Data collection techniques (interviews, focus groups, qualitative observation, document analysis) Data analysis and interpretation - Developing and Applying Codes (open, axial, selective) and identfying themes, patterns and relationships Selecting and utilizing qualitative research software apply the principles of academic research in the preparation of seminar and bachelor papers, and address research questions using qualitative methods Presenting qualitative information, writing qualitative research reports Aplicationas of qualitative research methods in business Scientific Community, original ideas, original content and intellectual property The qualitative interview Rational argumentation Course outcome: Upon completion of this course students are able to: develop research questions for business research problems, explain and apply different approaches to the analysis of qualitative data e.g. content analysis and narrative analysis, explain the role of qualitative research in business, conduct a qualitative interview.
Business Mathematics
Business Mathematics - Theory	1	2
Business Mathematics - Theory Module: Business Mathematics Root module: Business Mathematics Semester: 1 Course code: B_BMT1VO Contact hours per week: 1 ECTS: 2 Course Content: Number formats Common units Levels of measurement Common business calculations Fundamentals of business mathematics with a special focus on modelling Fundamentals of financial mathematics Importance of fractions and ratios in business Line charts and logarithmic scaling Integral and differential calculus numerical and graphical approach Probability and random numbers Mathematical optimisation Course outcome: Upon completion of this course students are able to: select and utilise numbers, measurements and units in the proper format, describe common business calculations as well as their objectives, discuss profitability in context of price elasticity, explain the value of money, discuss probability estimates, describe the use of ratios, interpret time series data, discuss the use and pitfalls of mathematical optimisation.
Business Mathematics - Exercises	1	2
Business Mathematics - Exercises Module: Business Mathematics Root module: Business Mathematics Semester: 1 Course code: B_BME1UE Contact hours per week: 1 ECTS: 2 Course Content: Exercises to apply the contents of the lecture “Business Mathematics – Theory” to course-specific problems. Utilisation of: Number formats, common units Levels of measurement Common business calculations Fundamentals of business mathematics with a special focus on modelling Fundamentals of financial mathematics Importance of fractions and ratios in business Line charts and logarithmic scaling Integral and differential calculus numerical and graphical approach Probability and Random Numbers Integral and differential calculus numerical and graphical approach Mathematical optimisation Course outcome: Upon completion of this course students are able to: select and utilise numbers, measurements and units in the proper format, independently perform fundamental business mathematics in context of business problems, perform and interpret break even analysis, discuss profitability in context of price elasticity, explain the time value of money, compound and discount cash flows, work with probability estimates, use ratios and fractions to assess situations, explore and analyse time series data.
French I (Level A1) **
French I (Level A1) **	3	4
French I (Level A1) Module: French I (Level A1) Root module: French I (Level A1) ** Semester: 1 Course code: FR111ILV Contact hours per week: 3 ECTS: 4 Course Content: The content of this course corresponds to the language competences of Basic User (A1.1) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. Welcome and introducing yourself Information about yourself and your family Conversation at the restaurant Locations and giving directions Offering and accepting invitations Acquisition of new grammatical structures in a professional context Course outcome: At the end of this module students are able to: understand familiar words and very basic phrases relating to themselves, their family and immediate concrete surroundings, answer simple questions in areas of immediate need or on very familiar topics, read very short, simple texts and write short, simple notes and messages in everyday situations.
French I (Level B1) **
French I (Level B1) **	3	4
French I (Level B1) Module: French I (Level B1) Root module: French I (Level B1) ** Semester: 1 Course code: FR211ILV Contact hours per week: 3 ECTS: 4 Course Content: The content of this course corresponds to the language competences of Independent User (B1.1) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. The French economy, current developments and future French regions Companies and their characteristics Business career Negotiation French society and culture Course outcome: At the end of this module students are able to: write clear detailed texts on a variety of economic subjects concerning the field of companies, understand the information of the majority of audio-visual material on topics of economic or personal interest, read straightforward factual texts on subjects related to economic matters, communicate with some confidence on familiar routine and non-routinematters related to their interests and professional field, apply the most important conventions concerning the body language and social behavior of the French speaking world, acquire knowledge, awareness and understanding of the relation (similarities and distinctive differences) between the ‘world of origin’ and the ‘world of the target community'.
Spanish I (Level A1) **
Spanish I (Level A1) **	3	4
Spanish I (Level A1) Module: Spanish I (Level A1) Root module: Spanish I (Level A1) ** Semester: 1 Course code: SP111ILV Contact hours per week: 3 ECTS: 4 Course Content: The content of this course corresponds to the language competences of Basic User (A1.1) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. Welcome and introducing yourself Information about yourself and your family Making plans and leisure activitiess Locations and giving directions Shopping· Conversation at the restaurant Acquisition of new grammatical structures in a professional context Course outcome: At the end of this module students are able to: understand familiar words and very basic phrases relating to themselves, their family and immediate concrete surroundings, answer simple questions in areas of immediate need or on very familiar topics, read very short, simple texts and write short, simple notes and messages in everyday situations.
Spanish I (Level B1) **
Spanish I (Level B1) **	3	4
Spanish I (Level B1) Module: Spanish I (Level B1) Root module: Spanish I (Level B1) ** Semester: 1 Course code: SP211ILV Contact hours per week: 3 ECTS: 4 Course Content: The content of this course corresponds to the language competences of Independent User (B1.1) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. The Spanish economy, current developments and future Spanish regions Companies and their characteristics Business career Negotiation Spanish society and culture Course outcome: At the end of this module students are able to: write clear detailed texts on a variety of economic subjects concerning the field of companies, understand the information of the majority of audio-visual material on topics of economic or personal interest, read straightforward factual texts on subjects related to economic matters, communicate with some confidence on familiar routine and non-routinematters related to their interests and professional field, apply the most important conventions concerning the body language and social behavior of the Spanish speaking world, acquire knowledge, awareness and understanding of the relation (similarities and distinctive differences) between the ‘world of origin’ and the ‘world of the target community'.
Italian I (Level A1) **
Italian I (Level A1) **	3	4
Italian I (Level A1) Module: Italian I (Level A1) Root module: Italian I (Level A1) ** Semester: 1 Course code: IT11ILV Contact hours per week: 3 ECTS: 4 Course Content: The content of this course corresponds to the language competences of Basic User (A1.1) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. Welcome and introducing yourself Information about yourself and your family Conversation at the restaurant Locations and giving directions Offering and accepting invitations Talking about leisure time activities Acquisition of new grammatical structures in a professional context Course outcome: At the end of this module students are able to: understand familiar words and very basic phrases relating to themselves, their family and immediate concrete surroundings, answer simple questions in areas of immediate need or on very familiar topics, read very short, simple texts and write short, simple notes and messages in everyday situations.
German I (Level B1) **
German I (Level B1) **	3	4
German I (Level B1) Module: German I (Level B1) Root module: German I (Level B1) ** Semester: 1 Course code: GE211ILV Contact hours per week: 3 ECTS: 4 Course Content: The content of this course corresponds to the language competences of Independent User (B1.1) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. The German and Austrian economy, current developments and future German and Austrian regions Companies and their characteristics Business career Negotiation German and Austrian society and culture Course outcome: At the end of this module students are able to: understand general and business related texts and can summarise their contents, answer questions related to general everyday, business and contemporary topics, read, explain and produce texts, notes and messages.
Chinese I (Level A1) **
Chinese I (Level A1) **	3	4
Chinese I (Level A1) Module: Chinese I (Level A1) Root module: Chinese I (Level A1) ** Semester: 1 Course code: CH11ILV Contact hours per week: 3 ECTS: 4 Course Content: The content of this course corresponds to the language competences of Basic User (A1.1) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. Greetings and leave-taking Information about yourself and your family Chinese zodiac signs Expressing thanks and apologies Making appointments· Simple descriptions of people· Levels of formality (politeness)· Language structures Course outcome: At the end of this module students are able to: understand familiar words and very basic phrases relating to themselves, their family and immediate concrete surroundings, answer simple questions in areas of immediate need or on very familiar topics, read very short, simple texts and write short, simple notes and messages in everyday situations.
German I (Level A1) **
German I (Level A1) **	3	4
German I (Level A1) Module: German I (Level A1) Root module: German I (Level A1) ** Semester: 1 Course code: GE111ILV Contact hours per week: 3 ECTS: 4 Course Content: The content of this course corresponds to the language competences of Basic User (A1.1) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. Welcome and introducing yourself Information about yourself and your family Conversation at the restaurant Locations and giving directions Offering and accepting invitations Locations and giving directions Acquisition of new grammatical structures in a professional context Course outcome: At the end of this module students are able to: understand familiar words and very basic phrases relating to themselves, their family and immediate concrete surroundings, answer simple questions in areas of immediate need or on very familiar topics, read very short, simple texts and write short, simple notes and messages in everyday situations.

Course	SWS	ECTS
HR and People Management
Human Resource Management and Career Development	2	3
Human Resource Management and Career Development Module: HR and People Management Root module: HR and People Management Semester: 2 Course code: HRC2ILV Contact hours per week: 2 ECTS: 3 Course Content: Fundamentals and the organization of HR management Personnel requirement and planning Recruiting and selecting personnel Development of personnel Laying of personnel Payment systems: Reward, Performance and Rewarding Performance Selected issues from skilled worker shortage, employer branding, retention management, skills management, diversity management, New Work Course outcome: Upon completion of this course students are able to: explain current developments and trends in (international) human resource management practice explain different staff recruitment tools and justify their implementation reflect the recruiting and selection process explain the principles of personnel development and its impact on sustainability and ethics explain reasons for lay-offs and suggest options of making adequate redundancies analyse a job ad and carry out a job application
Group Dynamics	1	1
Group Dynamics Module: HR and People Management Root module: HR and People Management Semester: 2 Course code: B_GDS2WK Contact hours per week: 1 ECTS: 1 Course Content: Group dynamics in a business environment Difference between a group and a productive team Influences of actions and inaction Benefits of a strong and diverse team Course outcome: Upon completion of this course students are able to: categorise the different roles in a group and explain what effect they have, illustrate, understand and improve communication processes within groups, use tools and methods to support their team, identify how a diverse group can turn into a successful team.
International Business II
Procurement, Production and Logistics	2	3
Procurement, Production and Logistics Module: International Business II Root module: International Business II Semester: 2 Course code: PPL2ILV Contact hours per week: 2 ECTS: 3 Course Content: Concepts, significance and fundamentals of operations, production, procurement and logistics Introduction to supply chain management Materials management, including warehousing, stock levels, inventory valuation, and production planning Transport, including transport processes, alternative forms of transport and transport optimisation Organisation, including purchasing procedures and strategies Practical problems and business optimisation such as route planning and packing optimisation Course outcome: Upon completion of this course students are able to: explain the basic concepts behind operations, production, procurement and logistics in an international context, independently identify, exemplify and apply solutions to typical scheduling difficulties facing logistics managers, identify and categorize solutions for basic problems in materials management and production planning.
Doing Business Abroad: FDI	2	3
Doing Business Abroad: FDI Module: International Business II Root module: International Business II Semester: 2 Course code: BAF2ILV Contact hours per week: 2 ECTS: 3 Course Content: Models of internationalisation (Franchise, Joint venture, Brownfield, Greenfield) Future economic regions (growth, development, and links between them) Overseas trade and trade opportunities (Free) trade agreements Course outcome: Upon completion of this course students are able to: describe main future economic regions, and explain them from an economic, geographical, historical and cultural perspective, illustrate basic structures and relationships between economic regions, determine the main potential export markets for the national economy, and explain their economic significance, analyse and discuss the balance of trade of different countries, identify and determine difficulties associated with complex overseas-market entry strategies.
Accounting and Finance II
Accounting II	2	3
Accounting II Module: Accounting and Finance II Root module: Accounting and Finance II Semester: 2 Course code: AC22VO Contact hours per week: 2 ECTS: 3 Course Content: Financial corporate reporting duties and statements Financial analysis of a service company from a potential investor and shareholder perspective (financial health, value, growth potential) Financial analysis of a manufacturing company from a potential investor and shareholder perspective (financial health, value, growth potential) Financial analysis in a B-to-B supplier-buyer relationship (both perspectives) in the manufacturing sector (especially financial health) Course outcome: At the end of this module students are able to: Identify and illustrate corporate reporting duties, Carry out a finanical analysis of a service company from a potential investor and from a shareholder perspective, Carry out a financial analysis of a manufacturing company form potential investor and a shareholder perspective, Carry out a financial analysis from of a B-t-B supplier-buyer relationship (both perspectives) in the manufactoring secto.r
Economics I
Microeconomics	2	3
Microeconomics Module: Economics I Root module: Economics I Semester: 2 Course code: B_MIE2VO Contact hours per week: 2 ECTS: 3 Course Content: Basics (scarcity, positive vs. normative, micro- vs. macroeconomics, opportunity costs, sunk costs, economic principle) Consumer choice: Budget Preferences and Utility Income and substitution effect Individual demand Market demand Elasticities (price elasticity of demand, cross-price elasticity, income elasticity) Producer Choice: Production Technology Short run vs. long run Determination of costs Profit maximization Individual and market supply, elasticity Market: Market equilibrium Welfare analysis (consumer surplus, producer surplus) Market interventions: price floor and price ceiling Types of competition, esp. perfect competition and monopoly Market failures and public sector: Externalities Public goods Course outcome: At the end of this module students are able to: explain and examine consumer behavior and solve graphically the utility maximization problem including the impact of price and income changes on the consumption choice, explain and examine behavior of the firm and solve graphically and mathematically the profit maximization problem under perfect competition and monopoly, determine graphically and mathematically the consumer and producer surplus as well as how those are affected by price floors and price ceilings as well as changes resulting from monopolies, explain and analyze market failure and the role of the government, explain and analyze different policies from an economic perspective.
Scientific Methods and Tools II
Quantitative Research Methods	2	3
Quantitative Research Methods Module: Scientific Methods and Tools II Root module: Scientific Methods and Tools II Semester: 2 Course code: QNR2PS Contact hours per week: 2 ECTS: 3 Course Content: Academic writing and quality checks Rational argumentation Quantitative research methods Measurement Theory Sampling and statistical power Data Sources and Errors Evidence-based analysis Application of statistical tests Formulating arguments based on empirical research in academic papers Approaches to research methods and their application in the social sciences and business studies Discussion of research methodology Utilising software for qualitative analysis Compiling academic papers Contextualisation and Reflection Collaborative works Review and Publishing Proces Scientific Community, original ideas, original content and intellectual property Course outcome: Upon completion of this course, students are able to: independently apply the principles of academic research in the preparation of seminar and bachelor papers, differentiate and select quantitative research methods, design and implement preliminary empirical research projects, analyse the results of their research, explain and discuss academic work.
Principles of Business Data Analysis	2	3
Principles of Business Data Analysis Module: Scientific Methods and Tools II Root module: Scientific Methods and Tools II Semester: 2 Course code: B_BDA2ILV Contact hours per week: 2 ECTS: 3 Course Content: Data collection, formatting, formulas, functions, charts, data lists and pivot tables Interaction with relational data sources, form controls Working with a spreadsheet program Course outcome: Upon completion of this course students are able to: explain the relationship with relational databases, using a spreadsheet program to solve economic problems using formulas, functions and diagrams.
Business Statistics
Business Statistics - Theory	1	2
Business Statistics - Theory Module: Business Statistics Root module: Business Statistics Semester: 2 Course code: B_BST2VO Contact hours per week: 1 ECTS: 2 Course Content: Fundamental statistics concepts, univariate data description, bivariate data description and multivariate methods Measures of central tendency and variance Fundamentals of probability calculation, and theoretical distribution Binomial and standard normal distribution Z-Score/base**s Sampling and sampling error, Sources of Bias and Error Measures of reliability Validity Estimation methods Statistical tests Regression analysis Visualisation and interpretation of data Course outcome: Upon completion of this course students are able to: select the proper level of measurement and design a sample, discuss the use and interpretation of statistics differentiate validity and reliability, discuss measures of central tendency and variance, interpret z-scores, describe the use of ratios, explain different sources of bias, explain the application and limitation of simple linear regression.
Business Statistics - Exercises	1	2
Business Statistics - Exercises Module: Business Statistics Root module: Business Statistics Semester: 2 Course code: B_BSE2UE Contact hours per week: 1 ECTS: 2 Course Content: Fundamental statistics concepts, univariate data description, bivariate data description and multivariate methods Measures of central tendency and variance Fundamentals of probability calculation, and theoretical distribution Binomial and standard normal distribution Z-Score/base**s Sampling and sampling error, Sources of Bias and Error Measures of reliability Validity Estimation methods Statistical tests Regression analysis Visualisation and interpretation of data Course outcome: Upon completion of this course students are able to: select the proper level of measurement and design a sample, discuss the use and interpretation of statistics, differentiate validity and reliability, discuss measures of central tendency and variance, interpret z-scores, describe the use of ratios, explain different sources of bias, explain the application and limitation of simple linear regression.
French II (Level A2) **
French II (Level A2) **	3	4
French II (Level A2) Module: French II (Level A2) Root module: French II (Level A2) ** Semester: 2 Course code: FR122ILV Contact hours per week: 3 ECTS: 4 Course Content: The content of this course corresponds to the language competences of Basic User (A1.2/A2.1) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking Information about your family Daily routine Conversation at the restaurant Grocery shopping Talking about events in the past Acquisition of new grammatical structures in a professional context Course outcome: At the end of this module students are able to: understand familiar words and phrases relating to themselves, their family and immediate concrete surroundings, answer simple questions in areas of immediate need or on very familiar topics, read short, simple texts and write short, simple notes and messages in everyday situations.
French II (Level B1) **
French II (Level B1) **	3	4
French II (Level B1) Module: French II (Level B1) Root module: French II (Level B1) ** Semester: 2 Course code: FR222ILV Contact hours per week: 3 ECTS: 4 Course Content: The content of this course corresponds to the language competences of Independent User (B1.2) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. The French economy, current developments and future World of work and its topics and terminology Business correspondence Economic sectors French society and culture Course outcome: At the end of this module students are able to: understand general and business related texts and can summarise their contents, answer questions related to general everyday, business and contemporary topics, read, explain and produce texts, notes and messages, enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life, apply the most important conventions concerning the body language and social behavior of the French speaking world, acquire knowledge, awareness and understanding of the relation (similarities and distinctive differences) between the ‘world of origin’ and the ‘world of the target community'.
Spanish II (Level A2) **
Spanish II (Level A2) **	3	4
Spanish II (Level A2) Module: Spanish II (Level A2) Root module: Spanish II (Level A2) ** Semester: 2 Course code: SP122ILV Contact hours per week: 3 ECTS: 4 Course Content: The content of this course corresponds to the language competences of Basic User (A1.2/A2.1) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. Information about your family Daily routine Conversation at the restaurant Grocery shopping Talking about events in the past· Acquisition of new grammatical structures in a professional context Course outcome: At the end of this module students are able to: understand familiar words and phrases relating to themselves, their family and immediate concrete surroundings, answer simple questions in areas of immediate need or on very familiar topics, read short, simple texts and write short, simple notes and messages in everyday situations.
Spanish II (Level B1) **
Spanish II (Level B1) **	3	4
Spanish II (Level B1) Module: Spanish II (Level B1) Root module: Spanish II (Level B1) ** Semester: 2 Course code: SP222ILV Contact hours per week: 3 ECTS: 4 Course Content: The content of this course corresponds to the language competences of Independent User (B1.2) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. The Spanish economy, current developments and future World of work and its topics and terminology Business correspondence· Economic sectors· Spanish society and culture Course outcome: At the end of this module students are able to: understand general and business related texts and can summarise their contents, answer questions related to general everyday, business and contemporary topics, read, explain and produce texts, notes and messages, enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life, apply the most important conventions concerning the body language and social behavior of the Spanish speaking world, acquire knowledge, awareness and understanding of the relation (similarities and distinctive differences) between the ‘world of origin’ and the ‘world of the target community'.
Italian II (Level A2) **
Italian II (Level A2) **	3	4
Italian II (Level A2) Module: Italian II (Level A2) Root module: Italian II (Level A2) ** Semester: 2 Course code: IT22ILV Contact hours per week: 3 ECTS: 4 Course Content: The content of this course corresponds to the language competences of Basic User (A1.2/A2.1) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. Information about your family Daily routine Conversation at the hotel Grocery shopping Talking about events in the past Acquisition of new grammatical structures in a professional context Course outcome: At the end of this module students are able to: understand familiar words and phrases relating to themselves, their family and immediate concrete surroundings, answer simple questions in areas of immediate need or on very familiar topics, read short, simple texts and write short, simple notes and messages in everyday situations.
German II (Level A2) **
German II (Level A2) **	3	4
German II (Level A2) Module: German II (Level A2) Root module: German II (Level A2) ** Semester: 2 Course code: GE122ILV Contact hours per week: 3 ECTS: 4 Course Content: The content of this course corresponds to the language competences of Basic User (A1.2/A2.1) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. Information about your family Daily routine Conversation at the restaurant Grocery shopping Talking about events in the past· Acquisition of new grammatical structures in a professional context Course outcome: At the end of this module students are able to: understand familiar words and phrases relating to themselves, their family and immediate concrete surroundings, answer simple questions in areas of immediate need or on very familiar topics, read short, simple texts and write short, simple notes and messages in everyday situations.
German II (Level B1) **
German II (Level B1) **	3	4
German II (Level B1) Module: German II (Level B1) Root module: German II (Level B1) ** Semester: 2 Course code: GE222ILV Contact hours per week: 3 ECTS: 4 Course Content: The content of this course corresponds to the language competences of Independent User (B1.2) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. Information about your family Daily routine Conversation at the restaurant Grocery shopping Talking about events in the past Acquisition of new grammatical structures in a professional context Course outcome: At the end of this module students are able to: understand familiar words and phrases relating to themselves, their family and immediate concrete surroundings, answer simple questions in areas of immediate need or on very familiar topics, read short, simple texts and write short, simple notes and messages in everyday situations.
Chinese II (Level A1/A2) **
Chinese II (Level A1/A2) **	3	4
Chinese II (Level A1/A2) Module: Chinese II (Level A1/A2) Root module: Chinese II (Level A1/A2) ** Semester: 2 Course code: CH22ILV Contact hours per week: 3 ECTS: 4 Course Content: The content of this course corresponds to the language competences of Basic User (A1.2/A2.1) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. Information about your family Daily routine Conversation at the restaurant Grocery shopping Talking about events in the past Acquisition of new grammatical structures in a professional context. Structure of Chinese writing and Chinese punctuation Course outcome: At the end of this module students are able to: understand familiar words and phrases relating to themselves, their family and immediate concrete surroundings, answer simple questions in areas of immediate need or on very familiar topics, read short, simple texts and write short, simple notes and messages in everyday situations.

Course	SWS	ECTS
Organisation Design and Corporate Management
Organisational Theory and Development	2	3
Organisational Theory and Development Module: Organisation Design and Corporate Management Root module: Organisation Design and Corporate Management Semester: 3 Course code: OTD3VO Contact hours per week: 2 ECTS: 3 Course Content: Perspectives on Organizations Organizational Purpose and Structural Design Strategy, Organization Design, Effectiveness Open System Design Elements Internal Design Elements and Types of Companies Organization Size, Life Cycle and Decline Organizational Culture and Ethical Values - Conflict, Power and Politics Conflict, Power and Politics Organizational Development and Change Designing Interventions Course outcome: Upon completion of this course students are able to: identify and describe the elements of an organisation, differentiate between the various models of organisational setups and management systems, analyse the development of organisations, explain the concepts of organisational design and organisational development and apply them using case studies, explain perspectives regarding organization(s), their environment and organizational development, explain the importance of culture and diversity within the business environment, analyse organizational structures, cultures and politics in organizations, explain core and support processes, and discuss their importance in a company.
Processes, Audits and Reports in Purpose Driven Organisations	1.5	2
Processes, Audits and Reports in Purpose Driven Organisations Module: Organisation Design and Corporate Management Root module: Organisation Design and Corporate Management Semester: 3 Course code: PAR3WK Contact hours per week: 1.5 ECTS: 2 Course Content: Types of Audits: Financial, Operational, Forensic, Compliance, Technological, Social and Environmental Standard operating procedures (SOP) Quality Audits and Reports Project Audits and Reports Sustainability Audits and Report Aspects of IT and Security Reports Course outcome: Upon completion of this course students are able to: distinguish between core and support processes, and evaluate their importance in a company, explain purpose and structure of reports and audits, apply processes and SOPs in real-life examples.
International Business III
International Project Management and Project Communication	2	3
International Project Management and Project Communication Module: International Business III Root module: International Business III Semester: 3 Course code: IPM3WK Contact hours per week: 2 ECTS: 3 Course Content: Project management methodology (performance and cost planning, scheduling, stakeholder analysis, project organisation and project roles) Generic project processes: project commissioning, initiation, controlling, closing, risk management (risk analysis, action plans and risk control) Project structure planning and project flow charts Precedence diagram method and Gantt charts Critical path method Fundamentals of variations and claims management Course outcome: Upon completion of this course students are able to: describe project management tasks and perform the essential steps in the project planning process create simple project plans and evaluate project plans for complex projects identify various project stakeholders and carry out task-focused communications as appropriate for the target group
International Marketing Research and Market Entry	2	3
International Marketing Research and Market Entry Module: International Business III Root module: International Business III Semester: 3 Course code: IMR3ILV Contact hours per week: 2 ECTS: 3 Course Content: Research Design and Problem Formulation Data Collection Methods: Qualitative and Quantitative Approaches Questionnaire Design and Measurement Scales Sampling Techniques Data Analysis: Descriptive and Inferential Statistics Interpretation and Presentation of Research Findings Intercultural Issues in Marketing Research Consumer Behavior across Cultures Course outcome: Upon completion of this course students are able to: explain the role of international marketing research in global business decision-making, design and perform international marketing research using appropriate research methods, analyze and interpret data to make informed marketing decisions, evaluate the impact of intercultural issues on marketing research and consumer behavior, develop and present a marketing research project.
Accounting and Finance III
Managerial Accounting/Controlling and Decision Making	2	3
Managerial Accounting/Controlling and Decision Making Module: Accounting and Finance III Root module: Accounting and Finance III Semester: 3 Course code: MAC3ILV Contact hours per week: 2 ECTS: 3 Course Content: Objectives of Managerial Accounting (Controlling) Full-costing approach and profitability, including variance analysis Marginal-costing approach (direct costing) and profitability, including variance analysis Revenue reporting forecasting and budgeting Budgeting cost Calculations Course outcome: Upon completion of this course students are able to: Illustrate the objectives and purpose of Managerial Accounting and can contrast Managerial Accounting objectives with Financial Reporting objectives Carry out profitability analysis based on the full-costing approach, including variance analysis Carry out profitability analysis based on the marginal-costing approach, including variance analysis Illustrate the principles and process of revenue reporting, forecasting and budgeting Illustrate the principles and process of cost budgeting
Finance and Investment	1.5	3
Finance and Investment Module: Accounting and Finance III Root module: Accounting and Finance III Semester: 3 Course code: FAI3ILV Contact hours per week: 1.5 ECTS: 3 Course Content: Basics of finance and investment needs of a corporate organisation Corporate investment projects: Sources and evaluation techniques Corporate finance: Sources and related approaches Internal vs. Debt Financing Calculation of financial key figures Course outcome: Upon completion of this course students are able to:· illustrate sources of corporate investment projects, carry out investment projects evaluations by applying different techniques, illustrate sources of corporate finance· Justify investment decisions using various methods, use a range of financing tools, identify their pros and cons, and explain the specific characteristics of financial markets, describe and analyse cash flows associated with the financing tools covered on the course, depict optimal corporate finance options for a given business strategy or situation.
Crowd Funding and Alternative Finance	2	3
Crowd Funding and Alternative Finance Module: Accounting and Finance III Root module: Accounting and Finance III Semester: 3 Course code: CFA3WK Contact hours per week: 2 ECTS: 3
Economics II
Macroeconomics	3	3
Macroeconomics Module: Economics II Root module: Economics II Semester: 3 Course code: B_MAE3ILV Contact hours per week: 3 ECTS: 3 Course Content: Macroeconomic goals and magic square Macroeconomic indicators (nominal and real GDP, CPI and GDP deflator, unemployment, Okun's Law, Phillips curve) The short run Goods market and the multiplier Financial markets IS-LM model Fiscal and monetary policy in the short run· The medium run Labor market AS-AD model Inflation and unemyploment Fiscal and monetary policy in the medium run Course outcome: At the end of this module students are able to: calculate/collect and interpret data on GDP, inflation, unemployment, and external balance, explain the circular flow model and recognize the phases of the business cycle, explain and analyse determinants of goods and financial markets at the aggregate level, analyse the effect of fiscal and monetary policies for the economy, identify determinants of economic growth over time, apply economic models to explain current and past macroeconomic trends and recognize appropriate macroeconomic policies.
Law, Contracts and Negotiation
Principles of Law	2	2
Principles of Law Module: Law, Contracts and Negotiation Root module: Law, Contracts and Negotiation Semester: 3 Course code: B_POL3VO Contact hours per week: 2 ECTS: 2 Course Content: Introduction to Public Law (Sources of law, hierarchical structure of legislation) Introduction to Private Law (Contract and liability law, natural and legal person) Introduction to European Union Law and Criminal Law The civil law system and the common law system Course outcome: Upon completion of this course students are able to: explain the role of law and the essential legal terms, explain the basics of the austrian and the european union legal system (leg-islative, executive and judicial branch of state) explain the basics of law, the role of law and the essential legal terms, and the legal framework in which companies act, and how legal costs, equality and ethics are related in different frameworks identify and explain the essentials of public law, private law and criminal law
Establishing Contracts and Negotiation	1.5	3
Establishing Contracts and Negotiation Module: Law, Contracts and Negotiation Root module: Law, Contracts and Negotiation Semester: 3 Course code: ECN3WK Contact hours per week: 1.5 ECTS: 3 Course Content: Negotiation theories Definition and explanation of roles Negotiation techniques including preparation and follow-up Cultural influences on the structure of discussions and negotiations Levels of human activity and activation· Ethical behaviour and other cultures Management skills in an international environment Distinction between the regulations for private and commercial contracts Types of contract: Tenancy agreements, Employment contracts, Sales contracts, Loan agreements, Memorandums of association, Management agreements Stages of the precontractual phase and conclusion of a contract Cancellation of a contrac Course outcome: Upon completion of this course students are able to: explain the theories, processes and methods employed in negotiations, conflict resolution and relationship management und understand the importance for leadership identify common myths and misunderstandings in the context of negotiations apply various negotiating techniques explain the ways in which culture affects negotiations and understand the implications for leadership and ethics apply theories in order to resolve conflicts in a cross-cultural setting describe and analyse the importance of differing value systems and expectations for negotiations in an international context identify basic elements of standard contracts explain the complex nature of various legal environments apply templates to draft standard contracts
French III (Level A2/A2+) **
French III (Level A2/A2+) **	2	2
French III (Level A2/A2+) Module: French III (Level A2/A2+) Root module: French III (Level A2/A2+) ** Semester: 3 Course code: FR133ILV Contact hours per week: 2 ECTS: 2 Course Content: The content of this course corresponds to the language competences of Basic User (A2.2) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. Conversation practice Health and conversation at the doctor Education and profession World of work and its terminology Shopping situation Describing situations and habits in the past Acquisition of new grammatical structures in a professional context (emphasis on past and future tenses) Course outcome: At the end of this module students are able to: understand general and business related texts and can summarise their contents, answer questions related to general everyday, business and contemporary topics, read, explain and produce texts, notes and messages.
French III (Level B1/B2) **
French III (Level B1/B2) **	2	2
French III (Level B1/B2) Module: French III (Level B1/B2) Root module: French III (Level B1/B2) ** Semester: 3 Course code: FR233ILV Contact hours per week: 2 ECTS: 2 Course Content: The content of this course corresponds to the language competences of Independent User (B1.2/B2.1) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. The French economy, current developments and future Job description Curriculum vitae Conducting negotiations French society and culture Course outcome: At the end of this module students are able to: understand general and business related texts and can summarise their contents, answer questions related to general everyday, business and contemporary topics, read, explain and produce texts, notes and messages, enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life, give a clear and detailed description on a wide range of subjects related to their field of interest.
Spanish III (Level A2/A2+) **
Spanish III (Level A2/A2+) **	2	2
Spanish III (Level A2/A2+) Module: Spanish III (Level A2/A2+) Root module: Spanish III (Level A2/A2+) ** Semester: 3 Course code: SP123ILV Contact hours per week: 2 ECTS: 2 Course Content: The content of this course corresponds to the language competences of Basic User (A2.2) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. Conversation practice Health and conversation at the doctor Education and profession World of work and its terminology Shopping situation Describing situations and habits in the past and in the future Acquisition of new grammatical structures in a professional context (emphasis on past and future tenses) Course outcome: At the end of this module students are able to: understand general and business related texts and can summarise their contents, answer questions related to general everyday, business and contemporary topics, read, explain and produce texts, notes and messages.
Spanish III (Level B1/B2) **
Spanish III (Level B1/B2) **	2	2
Spanish III (Level B1/B2) Module: Spanish III (Level B1/B2) Root module: Spanish III (Level B1/B2) ** Semester: 3 Course code: SP233ILV Contact hours per week: 2 ECTS: 2 Course Content: The content of this course corresponds to the language competences of Independent User (B1.2/B2.1) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. The Spanish economy, current developments and future Job description Curriculum vitae Conducting negotiations Spanish society and culture Course outcome: At the end of this module students are able to: understand general and business related texts and can summarise their contents answer questions related to general everyday, business and contemporary topics read, explain and produce texts, notes and messages enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life give a clear and detailed description on a wide range of subjects related to their field of interest
Italian III (Level A2/A2+) **
Italian III (Level A2/A2+) **	2	2
Italian III (Level A2/A2+) Module: Italian III (Level A2/A2+) Root module: Italian III (Level A2/A2+) ** Semester: 3 Course code: IT33ILV Contact hours per week: 2 ECTS: 2 Course Content: The content of this course corresponds to the language competences of Basic User (A2.2) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. Conversation practice Health and conversation at the doctor· Education and profession· World of work and its terminology Shopping situation Describing situations and habits in the past and plans in the future Acquisition of new grammatical structures in a professional context (emphasis on past and future tenses). Course outcome: At the end of this module students are able to: understand general and business related texts and can summarise their contents, answer questions related to general everyday, business and contemporary topics, read, explain and produce texts, notes and messages.
German III (Level A2/A2+) **
German III (Level A2/A2+) **	2	2
German III (Level A2/A2+) Module: German III (Level A2/A2+) Root module: German III (Level A2/A2+) ** Semester: 3 Course code: GE133ILV Contact hours per week: 2 ECTS: 2 Course Content: The content of this course corresponds to the language competences of Basic User (A2.2) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. Conversation practice Health and conversation at the doctor Education and profession World of work and its terminology Shopping situation Describing situations and habits in the past Acquisition of new grammatical structures in a professional context (emphasis on past and future tenses) Course outcome: At the end of this module students are able to: understand general and business related texts and can summarise their contents, answer questions related to general everyday, business and contemporary topics, read, explain and produce texts, notes and messages.
German III (Level B1/B2) **
German III (Level B1/B2) **	2	2
German III (Level B1/B2) Module: German III (Level B1/B2) Root module: German III (Level B1/B2) ** Semester: 3 Course code: GE233ILV Contact hours per week: 2 ECTS: 2 Course Content: The content of this course corresponds to the language competences of Independent User (B1.2/B2.1) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. The German and Austrian economies, current developments and future Job description Curriculum vitae Conducting negotiations German society and culture Course outcome: At the end of this module students are able to: understand general and business related texts and can summarise their contents, answer questions related to general everyday, business and contemporary topics, read, explain and produce texts, notes and messages, enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life, give a clear and detailed description on a wide range of subjects related to their field of interest.
Chinese III (Level A2) **
Chinese III (Level A2) **	2	2
Chinese III (Level A2) Module: Chinese III (Level A2) Root module: Chinese III (Level A2) ** Semester: 3 Course code: CH33ILV Contact hours per week: 2 ECTS: 2 Course Content: The content of this course corresponds to the language competences of Basic User (A2.2) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. Conversation practice Health and conversation at the doctor Education and profession World of work and its terminology Shopping situation Chinese script structure Acquisition of new grammatical structures in a professional context (emphasis on past and future tenses) Course outcome: At the end of this module students are able to: understand general and business related texts and can summarise their contents, answer questions related to general everyday, business and contemporary topics, read, explain and produce texts, notes and messages.

Course	SWS	ECTS
Practical Training
Practical Training (20 weeks à 32 hours per week)	0	26
Practical Training (20 weeks à 32 hours per week) Module: Practical Training Root module: Practical Training Semester: 4 Course code: PTR4BOPR Contact hours per week: 0 ECTS: 26 Course Content: The Practical Training consists of a 20-week internship with full-time working (at least 32 hours per week). The internship is expected to be any kind of programme related field, and may be taken anywhere in the world. Host companies receive a briefing before the internship in case it is not clear what students are expected to gain from it.
Practical Training Coaching Seminar	1	2
Practical Training Coaching Seminar Module: Practical Training Root module: Practical Training Semester: 4 Course code: PTS4SE Contact hours per week: 1 ECTS: 2 Course Content: Pre- and post-internship self evaluation Extensive self-reflection by the students during and after the internship related to their own personal development in terms professional expertise and inter-personal skills, as well as on their desired future job areas, and their networking activities during the internship Preparation of a poster including the main outcomes of the self-reflection process Implementation of a professional social media presence on an appropriate plattform, sharing the main outcomes of the self-reflection process in an adequate manner Course outcome: Upon completion of this course students are able to: critically reflect and evaluate their personal experiences during the internship, determine their own preferences regarding future areas of work, including their revent internship experience, evaluate the potential of the field of work experiences in the internship is interesting enough to write their Bachelor paper.
Artificial Intelligence Applications in Business
Artificial Intelligence Applications in Business	2	2
Artificial Intelligence Applications in Business Module: Artificial Intelligence Applications in Business Root module: Artificial Intelligence Applications in Business Semester: 4 Course code: AIB4ILV Contact hours per week: 2 ECTS: 2 Course Content: Introduction to artificial intelligence applications in business Application of selected applications can in context of the work environment Data security and GDPR AI intergration and implementation in work processes Course outcome: At the end of this module students are able to: describe current developments and the speed of change in Artificial Intelligence with a focus on data, visualization and creative industries as well as the current developments of AI applications to improve the performance of business tasks and processes, analyse and combine the selected AI applications with the work environment in the PTS company to assess which technology has the potential for a significant performance improvement, identify use cases, opportunities and risks of AI applications and automated processes and interpret their importance for a specific business area.

Course	SWS	ECTS
Business Foundation and Management
Entrepreneurship and Starting a Company	2	3
Entrepreneurship and Starting a Company Module: Business Foundation and Management Root module: Business Foundation and Management Semester: 5 Course code: ESC5ILV Contact hours per week: 2 ECTS: 3 Course Content: Entrepreneurship, entrepreneurship in the context of various strategies, e.g. start-ups, change/growth and succession Requirements for successful entrepreneurship, e.g. business ideas/products, individual skills and context The identity model as a basis for planning business cases involving innovative products and business ideas – development and feasibility analyses, integration into founders‘ communities, framework conditions and networks Business plans and start-up organisation The start-up process and the interplay between product development and business model· Distribution systems and strategic alliances Course outcome: Upon completion of this course students are able to: define and explain the principles of entrepreneurial thinking and actions, describe the specific problems and challenges involved in starting a new company, explain the principles of entrepreneurial thinking and actions and apply them to defined cases, develop strategies and measures to drive forward the start-up process, create business plans and develop them in collaboration with other stakeholders,· clarify, present and develop product and business ideas.
Budgeting and Financial Management	2	3
Budgeting and Financial Management Module: Business Foundation and Management Root module: Business Foundation and Management Semester: 5 Course code: BFM5ILV Contact hours per week: 2 ECTS: 3 Course Content: Financial planning as a key element of management control and business administration Budgets and Subbudgets Financial Statements Sources of finance Theory behind the integrated profit, financial and balance sheet planning system Implementaton and analysis of budgets and financial plans Course outcome: Upon completion of this course students are able to: explain the fundamental principles of budgeting, the functions of a budget and the relationship between short- and long-term planning,· independently develop cost plans for direct costs, variable overheads and fixed costs on the basis of a case study, describe the process of multi-stage planning using sub-budgets, prepare a performance budget using the cost of sales and nature of expense methods, independently prepare a financial plan using the direct and indirect methods, as well as a forecast balance sheet in the form of a statement of changes in financial position, analyse, interpret and evaluate performance budgets, financial plans and forecast balance sheets.
Key Account and Performance Management	2	2
Key Account and Performance Management Module: Business Foundation and Management Root module: Business Foundation and Management Semester: 5 Course code: KAP5ILV Contact hours per week: 2 ECTS: 2 Course Content: Account management Relationship building Sales process Decision-making processes: individual vs team Preparing offers Preparing and conducting sales talks Addressing questions and dealing with concerns After-Sales Management Performance Assessment and Management Goal Setting and Work Breakdown Leadership roles and leadership styles Team organisation Communication and reporting Feedback Process Course outcome: Upon completion of this course students are able to: explain various sales approaches and differentatiate individual and group processes, structure the sales accounts, develop sale offers, talks and pitches, plan and explain work objectives and goals, implement performance metrics to measure goal achievementin financial position, assess performance and perform providing feedback.
International Business IV
Foreign Trade Techniques: Export Risk Management	2	3
Foreign Trade Techniques: Export Risk Management Module: International Business IV Root module: International Business IV Semester: 5 Course code: FTT5ILV Contact hours per week: 2 ECTS: 3 Course Content: The context of foreign trade (analysis of the environment in which international companies operate, history and economic significance of foreign trade) Risks in foreign trade Contracts in foreign trade (from formulation to fulfilment, basic features and standard elements of export contracts) Application of international standards and Incoterms Complaint and complaint resolution management Foreign trade finance instruments I (documentary business and typical documents, factoring and forfaiting, export leasing, etc.) Risk management I (bank guarantees, private insurance market, overview of export credit agencies) Course outcome: Upon completion of this course students are able to: explain the potential risk factors involved in international business activities, explain the main elements of international sales, including the necessary documents and Incoterms, explain the main payment methods for international transactions, illustrate collaterals used in international trade (e.g. bank guarantees), compare the main instruments used in foreign trade finance, analyse risk minimisation options based on the risk profile for an export transaction and apply them to specific cases.
Supply Chain Management and Simulation	3	3
Supply Chain Management and Simulation Module: International Business IV Root module: International Business IV Semester: 5 Course code: SCM5ILV Contact hours per week: 3 ECTS: 3 Course Content: Distinction between supply chain management and logisitics Approaches to supply chain management Networks as basic elements of supply chain management Materials flow analysis Supply chain operations reference (SCOR) model Supply chain management software Stakeholdermanagement in Supply Chain Managemt Supply Chain Simulation Course outcome: Upon completion of this course students are able to: explain and apply supply chain management concepts, discuss the relationship between different elements of supply chain management, and put them in context in international business, carry out material flow analysis, identify any problems and identify relevant solutiuons.
Tender and Contracting	2	3
Tender and Contracting Module: International Business IV Root module: International Business IV Semester: 5 Course code: TAC5WK Contact hours per week: 2 ECTS: 3 Course Content: Basic legal and organizational principles Calls for tenders and contract award procedures Tender process Contract formulation Roles in tender processes Timelines and required guarantees Risk magement for tender procresses Course outcome: Upon completion of this course students are able to: describe the main cooperation programmes between the EU and other economic regions, explain the main principles of an EU and international tender process, independently design the basic concept for preparing a bid for an (international) public call for tenders.
International Law and International Relations I
International Relations and Geopolitical Affairs	2	2
International Relations and Geopolitical Affairs Module: International Law and International Relations I Root module: International Law and International Relations I Semester: 5 Course code: IRG5ILV Contact hours per week: 2 ECTS: 2 Course Content: Theory of International Relations Actors in International Relations International Organisations International Peace and Security Course outcome: Upon completion of this course students are able to: describe and evaluate the relationships between the actors in international relations, and discuss their competing interests, examine the role of international organisations in international relations, particularly for striving towards international peace and security, explain and analyse how relations between international actors affect business decisions of companies acting transnationally.
International Business Law	1.5	2
International Business Law Module: International Law and International Relations I Root module: International Law and International Relations I Semester: 5 Course code: IBL5ILV Contact hours per week: 1.5 ECTS: 2 Course Content: Introduction to the Law governing business relations EU law, International Private Law Supply chain legislation conflicts and alternative dispute resolution (International) contracts (with a focus on CISG) Intellectual Property Law: Patent, Trade Mark, Design, and Trade Secrets Law of foreign investment and trade law Course outcome: Upon completion of this course students are able to: explain legal terminology, explain and differentiate legal issues arising in IBL, find solutions to minor legal problems using fundamental provisions of business law, take their specific features into account, and evaluate and justify their solutions, explain the process of transposing international law into national law, describe the challenges of conforming with applicable legal standards in the area of e-commerce.
Scientific Methods and Tools III
Bachelor Seminar I	1	3
Bachelor Seminar I Module: Scientific Methods and Tools III Root module: Scientific Methods and Tools III Semester: 5 Course code: BS15BASE Contact hours per week: 1 ECTS: 3 Course Content: Selected current issues in international business Scientific Research Paper Structure Information retrieval in international business research: databases and search strategies Research, analysis and assessment Reporting and presentation Course outcome: At the end of this module students are able to: apply research strategies to a problem at hand, bearing resource limitations in mind, evaluate various sources with respect to their quality and reliability, paying attention to new developments on the one, and outdated theories and sources on the other hand, in order to identify relevent theories and sources summarize and paraphrase effectively primary, secondary and tertiary sources in international business, apply different types of literature review strategies in the field of international business, discuss text content, rhetorical structure, and authors’ purposes from business research articles, produce a seminar paper that critically approaches problem at hand and discusses different points of view presented in the literature, based on the structure of a scientific paper (Title Page, Table of Contents, Introduction, Main Section, Conclusion, References).
French IV (Level A2/B1) **
French IV (Level A2/B1) **	2	3
French IV (Level A2/B1) Module: French IV (Level A2/B1) Root module: French IV (Level A2/B1) ** Semester: 5 Course code: FR145ILV Contact hours per week: 2 ECTS: 3 Course Content: The content of this course corresponds to the language competences of Independent User (A2.2/B1.1) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. Reflection of internship Travel experience French Culture Application and Job Interview Phone Calls Situational dialogue in the work environment Acquisition of new grammatical structures in a professional context (emphasis on past and future tenses) Course outcome: At the end of this module students are able to: understand general and business related texts and can summarise their contents, answer questions related to general everyday, business and contemporary topics, read, explain and produce texts, notes and messages, use the language to engage in conversation and present themselves and selected topics.
French IV (Level B2) **
French IV (Level B2) **	2	3
French IV (Level B2) Module: French IV (Level B2) Root module: French IV (Level B2) ** Semester: 5 Course code: FR245ILV Contact hours per week: 2 ECTS: 3 Course Content: The content of this course corresponds to the language competences of Independent User (B2.1/B2.2) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. The French economy, current developments and future Presentation of a company (types, foundation, organization) Presentation of products and services The financial world and its terminology French society and culture Course outcome: At the end of this module students are able to: understand general and business related texts and can summarise their contents, answer questions related to general everyday, business and contemporary topics, read, explain and produce texts, notes and messages, interact with a degree of fluency and spontaneity that makes normal interaction with a native speaker quite possible.
Spanish IV (Level A2/B1) **
Spanish IV (Level A2/B1) **	2	3
Spanish IV (Level A2/B1) Module: Spanish IV (Level A2/B1) Root module: Spanish IV (Level A2/B1) ** Semester: 5 Course code: SP145ILV Contact hours per week: 2 ECTS: 3 Course Content: The content of this course corresponds to the language competences of Independent User (A2.2/B1.1) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. Reflection of internship Travel experience Spanish Culture Application and Job Interview Phone Calls Situational Dialogue in the work environment Use of tenses (Past-Present-Future) Course outcome: At the end of this module students are able to: understand general and business related texts and can summarise their contents, answer questions related to general everyday, business and contemporary topics, read, explain and produce texts, notes and messages, use the language to engage in conversation and present themselves and selected topics.
Spanish IV (Level B2) **
Spanish IV (Level B2) **	2	3
Spanish IV (Level B2) Module: Spanish IV (Level B2) Root module: Spanish IV (Level B2) ** Semester: 5 Course code: SP245ILV Contact hours per week: 2 ECTS: 3 Course Content: The content of this course corresponds to the language competences of Independent User (B2.1/B2.2) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. The Spanish economy, current developments and future Presentation of a company (types, foundation, organization) Presentation of products and services The financial world and its terminology Spanish society and culture Course outcome: At the end of this module students are able to: understand general and business related texts and can summarise their contents, answer questions related to general everyday, business and contemporary topics, read, explain and produce texts, notes and messages, interact with a degree of fluency and spontaneity that makes normal interaction with a native speaker quite possible.
Italian IV (Level A2/B1) **
Italian IV (Level A2/B1) **	2	3
Italian IV (Level A2/B1) Module: Italian IV (Level A2/B1) Root module: Italian IV (Level A2/B1) ** Semester: 5 Course code: IT45ILV Contact hours per week: 2 ECTS: 3 Course Content: The content of this course corresponds to the language competences of Independent User (A2.2/B1.1) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. Reflection of internship Travel experience Italian Culture Application and Job Interview Phone Calls Situational Dialogue in the work environment Use of tenses (Past-Future - Conditional) Course outcome: At the end of this module students are able to: understand general and business related texts and can summarise their contents, answer questions related to general everyday, business and contemporary topics, read, explain and produce texts, notes and messages, use the language to engage in conversation and present themselves in selected topics.
German IV (Level A2/B1) **
German IV (Level A2/B1) **	2	3
German IV (Level A2/B1) Module: German IV (Level A2/B1) Root module: German IV (Level A2/B1) ** Semester: 5 Course code: GE145ILV Contact hours per week: 2 ECTS: 3 Course Content: The content of this course corresponds to the language competences of Independent User (A2.2/B1.1) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. Reflection of internship Travel experience German Culture Application and Job Interview Phone Calls Situational Dialogue in the work environment Use of tenses (Past-Present-Future) Course outcome: At the end of this module students are able to: understand general and business related texts and can summarise their contents, answer questions related to general everyday, business and contemporary topics, read, explain and produce texts, notes and messages, use the language to engage in conversation and present themselves and selected topics.
German IV (Level B2) **
German IV (Level B2) **	2	3
German IV (Level B2) Module: German IV (Level B2) Root module: German IV (Level B2) ** Semester: 5 Course code: GE245ILV Contact hours per week: 2 ECTS: 3 Course Content: The content of this course corresponds to the language competences of Independent User (B2.1/B2.2) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. The German and Austrian economies, current developments and future Presentation of a company (types, foundation, organization) Presentation of products and services The financial world and its terminology German and Austrian society and culture Course outcome: At the end of this module students are able to: understand general and business related texts and can summarise their contents, answer questions related to general everyday, business and contemporary topics, read, explain and produce texts, notes and messages, use the language to engage in conversation and present themselves and selected topics.
Chinese IV (Level A2+) **
Chinese IV (Level A2+) **	2	3
Chinese IV (Level A2+) Module: Chinese IV (Level A2+) Root module: Chinese IV (Level A2+) ** Semester: 5 Course code: CH45ILV Contact hours per week: 2 ECTS: 3 Course Content: The content of this course corresponds to the language competences of Independent User (A2.2/B1.1) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. Reflection of internship Travel experience Chinese Culture Application and Job Interview Phone Calls Situational Dialogue in the work environment Use of tenses (Past-Present-Future) Course outcome: At the end of this module students are able to: understand general and business related texts and can summarise their contents, answer questions related to general everyday, business and contemporary topics, read, explain and produce texts, notes and messages, use the language to engage in conversation and present themselves and selected topics.
Elective: Future Markets
Elective: Future Markets	1	3
Elective: Future Markets Module: Elective: Future Markets Root module: Elective: Future Markets Semester: 5 Course code: EFM5WK Contact hours per week: 1 ECTS: 3 Course Content: Infrastructure, primary and secondary sectors in emerging markets Geopolitical changes and interests Development of the tertiary sector in emerging markets Market environment, market entry and security issues Digital market places Course outcome: At the end of this module students are able to: describe current developments and rapid changes as well as shifts in geopolitics, international trade and infrastructure projects like sustainable cities and sustainable transport, analyse and combine specific regional knowledge with fundamental expertise in International Economics, and International Management and Business, identify market opportunities in developing countries especially related to the new technology and sustainable infrastructure and new trading platforms and entrepreneurial approaches and business models and interpret their significance for a particular business sector.
Elective: Digitalisation of Business
Elective: Digitalisation of Business	1	3
Elective: Digitalisation of Business Module: Elective: Digitalisation of Business Root module: Elective: Digitalisation of Business Semester: 5 Course code: EDB5WK Contact hours per week: 1 ECTS: 3 Course Content: New business models as a result of digitalisation Changes in work processes The born-global phenomenon and blue ocean strategy Zero marginal cost modelss Lock-in effects The new world of work Big data Course outcome: At the end of this module students are able to: describe current developments regarding the digitalisation of businesses analyse and combine specific knowlege of digital business models with fundamental expertise in International Economics, and International Management and Business, with a focus on new business models and entrepreneurial opportunities identify opportunities for digital business transformation and interpret their significance for a particular business sector including the rapid speed change and the need for constant updates thanks to new technologies emerging.
Elective: Export Market Metrics
Elective: Export Market Metrics	1	3
Elective: Export Market Metrics Module: Elective: Export Market Metrics Root module: Elective: Export Market Metrics Semester: 5 Course code: EEM5WK Contact hours per week: 1 ECTS: 3 Course Content: Data-based analysis and decision making Data sources and information brokers Online vs. offline entry Marketing Metrics Uppsala approach Course outcome: At the end of this module students are able to: describe current developments in the market selection and market access with a focus on sustainable supply chain managment, analyse and combine technical knowledge with fundamental expertise in International Economics, and International Management and Business, identify market opportunities presented by new entry tactics and interpret their significance for a particular business sector, describing the need to constantly update assessment and strategy due to the rapid change of the environment.
Elective: Sourcing and Customs Planning
Elective: Sourcing and Customs Planning	1	3
Elective: Sourcing and Customs Planning Module: Elective: Sourcing and Customs Planning Root module: Elective: Sourcing and Customs Planning Semester: 5 Course code: ESC5WK Contact hours per week: 1 ECTS: 3 Course Content: Supply chain management planning and strategies The procurement process and service providers Customs and taxation aspects, including national content requirements and country of origin Risk management including liability and criminal proceedings with regard to importing goods, with a particular focus on freight forwarders, electronic customs declarations and customs clearance procedures, and documentation including software applications The framework within the EU and the challenges of updating and staying up to date Course outcome: At the end of this module students are able to: describe current developments in sourcing and customs procedures, with a focus on the impact of sustainability on supply chain management considertations, analyse and combine specific procurement knowledge with fundamental expertise in International Economics, and International Management and Business, identify weaknesses and potential improvements in supply chain management processes, and develop solutions, and understand that there is a need to constantly re-assess and update the own strategy due to the rapid speed of change in regulations and environments.
Elective: Artificial Intelligence Applications and Visualisation of Data
Elective: Artificial Intelligence Applications and Visualisation of Data	1	3
Elective: Artificial Intelligence Applications and Visualisation of Data Module: Elective: Artificial Intelligence Applications and Visualisation of Data Root module: Elective: Artificial Intelligence Applications and Visualisation of Data Semester: 5 Course code: EAI5WK Contact hours per week: 1 ECTS: 3 Course Content: AI tools and Autonomous Decision Making Learning and Training Approaches AI intergration and implementation in work processes GDPR and IP issues Course outcome: At the end of this module students are able to: describe current developments and the speed of change in the Artificial Intelligence with a focus on data, visualisation and creative industry analyse and combine specific technical knowledge with fundamental expertise in International Economics, and International Management and Business identify opportunities and risks presented by AI application and automated processes, and interpret their significance for a particular business sector, and explain the need for regular updates since the technologies keep evolving and new solutions and applications emerge in rapid succession

Course	SWS	ECTS
International Business V
International Financial Management	2	3
International Financial Management Module: International Business V Root module: International Business V Semester: 6 Course code: IFM6ILV Contact hours per week: 2 ECTS: 3 Course Content: Assessment of separate, unrelated investments against a background of uncertainty Portfolio management and selection Applying a theoretical approach to separate, unrelated investment decisions against a background of uncertainty Capital asset pricing model (CAPM) Arbitrage pricing theory (APT) Operating and financial leverage Models for optimal financial gearing Capital-market-based valuation of real investments and companies Models of the perfect capital market with perfect information Rate of Return Explicit vs. inplicit cost of capital Mergers and Acquisitions Course outcome: Upon completion of this course students are able to: apply analytical tools when dealing with capital markets and capital market instruments, apply concepts for the development of budget, investment and capital structures as well as profit distribution decisions, describe concepts and processes related to company acquisitions and partnerships from a business administration, an organisational and a capital-market perspective.
Elective Case Seminar A: Export of Commodities and Goods	3	5
Elective Case Seminar A: Export of Commodities and Goods Module: International Business V Root module: International Business V Semester: 6 Course code: S1_ESA6ILV Contact hours per week: 3 ECTS: 5 Course Content: Foreign trade finance instruments II (export of commodities and goods) Sourcing Strategies for goods· Securisation of trade deals Trading houses and services Types of countertrade Risk management II (payment processing, hedging exchange rate fluctuations, foreign exchange options, managing performance and acceptance) Course outcome: Upon completion of this course students are able to: describe potential risk factors in trade and commodity business, define and explain key roles and concepts in trading, describe and compare the main components of export finance instruments and potential challenges associated with them, identify and apply suitable instruments provided by export credit agencies to support export opportunities, and apply them to case situations
Elective Case Seminar B: Export of Services	3	5
Elective Case Seminar B: Export of Services Module: International Business V Root module: International Business V Semester: 6 Course code: S2_ESB6ILV Contact hours per week: 3 ECTS: 5 Course Content: Foreign trade finance instruments II (Export of Services) Types of services and contracts Suppliers and customers Managing the customer base Taxation issues Transfer pricing Risk management II (payment processing, hedging exchange rate fluctuations, foreign exchange options) Course outcome: Upon completion of this course students are able to: describe potential risk factors in sales and provision of services, define and explain key roles and concepts in the exporting of services, describe and compare the main components of export finance instruments and potential challenges associated with them, identify and apply suitable instruments provided by export credit agencies to support export opportunities, and apply them to case situations.
Elective Case Seminar C: FDI and Engineering Projects abroad	3	5
Elective Case Seminar C: FDI and Engineering Projects abroad Module: International Business V Root module: International Business V Semester: 6 Course code: S3_ESC6ILV Contact hours per week: 3 ECTS: 5 Course Content: Foreign trade finance instruments II (structured project and export finance) Export guarantees and assumption of liability by export credit agencies Public-private partnership (PPP) models Types of countertrade Risk management II (payment processing, hedging exchange rate fluctuations, foreign exchange options) Course outcome: Upon completion of this course students are able to: describe potential risk factors in project finance and structured finance, define and explain key roles and concepts in project finance, describe and compare the main components of export finance instruments and potential challenges associated with them, identify and apply suitable instruments provided by export credit agencies to support export opportunities, and apply them to case situations
Economics III
International Economics	2	3
International Economics Module: Economics III Root module: Economics III Semester: 6 Course code: IEC6ILV Contact hours per week: 2 ECTS: 3 Course Content: Fundamentals of International Trade Theory: Overview of past and current World Trade Welfare Analysis of Trade (Consumer Surplus, Producer Surplus, Benefits from Trade) Theory of Comparative Advantage (Ricardo) Factor Endowment: Heckscher-Ohlin Relative Supply and Relative Demand Exchange Rates and Open Economy Macroeconomics: Balance of Payments Exchange Rates and the Foreign Exchange Market Money, Interest Rates, and Exchange Rates Current Topics on Globalization Course outcome: At the end of this module students are able to: describe and explain basic concepts of international economics and the relationship between them, explain and interpret the empirical results of economic models, describe international economic interactions and identify their impact on international business, analyse and evaluate the ways in which international economics influences business strategy, decision-making and business performance, recognize trends in trade and capital flows, and capital flows, and develop solutions based on brief case studies.
International Law and International Relations II
International Strategies for Sustainable Development	2	3
International Strategies for Sustainable Development Module: International Law and International Relations II Root module: International Law and International Relations II Semester: 6 Course code: ISD6ILV Contact hours per week: 2 ECTS: 3 Course Content: Sustainable development theory International investment law International trade law International development law and international monetary law Transnational corporations and sustainable development Course outcome: At the end of this module students are able to: explain how the concept of sustainable development has changed different fields of international affairs and explain the need to track the evolution of definitions and policies, explain the present balance and imbalance of international actors as well as the changes and dynamic in the system, determine whether a particular policy or project meets the requirements of sustainable development, reflecting current as well as upcoming (discussed) definitions and regulations, differentiate between and explain various aspects of sustainable development.
Community Management and Social Learning
Community Management and Social Learning	1	3
Community Management and Social Learning Module: Community Management and Social Learning Root module: Community Management and Social Learning Semester: 6 Course code: CMS6ILV Contact hours per week: 1 ECTS: 3 Course Content: Types of Communities Online Communication Community Engagement Offline Communication Roles in Communities Community Engagement Relevant laws and regulations Course outcome: At the end of this module students are able to: demonstrate effective planning and organization skills by creating and implementing comprehensive strategies for managing intercultural online communities. This includes developing a clear vision, defining goals and objectives, and establishing guidelines for community participation, showcase strong communication skills by effectively organizing and announcing events within interculturay communities. They will demonstrate their ability to create engaging event descriptions, communicate event details to community members, and facilitate discussions to generate interest and participation.
Scientific Methods and Tools IV
Bachelor Seminar II and Bachelor Paper	1	8
Bachelor Seminar II and Bachelor Paper Module: Scientific Methods and Tools IV Root module: Scientific Methods and Tools IV Semester: 6 Course code: BS26SE Contact hours per week: 1 ECTS: 8 Course Content: Composing the bachelor paper based on the research proposal Topic-focused literature review Revision of the main elements of data collection and analysis and their application to the Bachelor paper· Application of content-related and formal academic requirements Preparation for the “defensio” of the Bachelor paper Review of selected relevant topics for the Bachelor exam Course outcome: At the end of this module students are able to: independently write an academic paper in accordance with content-related and formal academic requirements, reflecting own resources and capabilities (time, method comprehension) as well as the access to up-to date information and the problem of working with outdated models and data, differentiate and evaluate problems linked to the selected study specialisations, describe the connection between singular topics from the study specialisations and the relevant courses as stipulated in the manual and reflect on the bigger picture.
Bachelor Exam
Bachelor Exam	0	2
Bachelor Exam Module: Bachelor Exam Root module: Bachelor Exam Semester: 6 Course code: BEX6AP Contact hours per week: 0 ECTS: 2 Course Content: Presentation of bachelor paper Oral examination on the bachelor paper (in accordance with section 16 Fachhochschul- Studiengesetz [University of Applied Sciences Studies Act]), and the links to related subjects on the curriculum (in accordance with section 16 University of Applied Sciences Studies Act) Course outcome: At the end of this module students are able to: present their bachelor paper and the question they addressed in a manner appropriate to the target audience, and defend the paper before an expert committee, outline the significance of the findings for professional practice and research, present supporting arguments and discuss the relevance of up-to-date theories, models and data, answer follow-up questions on degree-programme subjects and the links between them, and justify their answers, reflecting on current economic situation.
French V (Level B1) **
French V (Level B1) **	2	3
French V (Level B1) Module: French V (Level B1) Root module: French V (Level B1) ** Semester: 6 Course code: FR156ILV Contact hours per week: 2 ECTS: 3 Course Content: The content of this course corresponds to the language competences of Independent User (B1.1/B1.2) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. · The French economy, current developments and future French Regions Companies and their characteristics Business Career Negotiation French Society and Culture Course outcome: At the end of this module students are able to: write clear detailed texts on a variety of economic subjects concerning the field of companies, understand the information of the majority of audio-visual material on topics of economic or personal interest, read straightforward factual texts on subjects related to economic matters, communicate with some confidence on familiar routine and non-routinematters related to their interests and professional field, apply the most important conventions concerning the body language and social behavior of the French speaking world. acquire knowledge, awareness and understanding of the relation (similarities and distinctive differences) between the ‘world of origin’ and the ‘world of the target community'.
French V (Level C1) **
French V (Level C1) **	2	3
French V (Level C1) Module: French V (Level C1) Root module: French V (Level C1) ** Semester: 6 Course code: FR256ILV Contact hours per week: 2 ECTS: 3 Course Content: The content of this course corresponds to the language competences of Proficient User (B2.2/C1.1.) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. France as a tourist destination Types and forms of tourism International Trade France as an exporting country Course outcome: At the end of this module students are able to: understand general and business related texts and can summarise their contents, answer questions related to general everyday, business and contemporary topics, read, explain and produce texts, notes and messages, interact with a degree of fluency and spontaneity that makes normal interaction with a native speaker quite possible.
Spanish V (Level B1) **
Spanish V (Level B1) **	2	3
Spanish V (Level B1) Module: Spanish V (Level B1) Root module: Spanish V (Level B1) ** Semester: 6 Course code: SP156ILV Contact hours per week: 2 ECTS: 3 Course Content: The content of this course corresponds to the language competences of Independent User (B1.1/B1.2) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. The Spanish economy, current developments and future Spanish Regions Companies and their characteristics Business Career Negotiation Spanish Society and Culture Course outcome: At the end of this module students are able to: write clear detailed texts on a variety of economic subjects concerning the field of companies, understand the information of the majority of audio-visual material on topics of economic or personal interest, read straightforward factual texts on subjects related to economic matters, communicate with some confidence on familiar routine and non-routinematters related to their interests and professional field, apply the most important conventions concerning the body language and social behavior of the Spanish speaking world, acquire knowledge, awareness and understanding of the relation (similarities and distinctive differences) between the ‘world of origin’ and the ‘world of the target community'.
Spanish V (Level C1) **
Spanish V (Level C1) **	2	3
Spanish V (Level C1) Module: Spanish V (Level C1) Root module: Spanish V (Level C1) ** Semester: 6 Course code: SP256ILV Contact hours per week: 2 ECTS: 3 Course Content: The content of this course corresponds to the language competences of Proficient User (B2.2/C1.1.) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. Spain as a tourist destination Types and forms of tourism International Trade Spain as an exporting country Course outcome: At the end of this module students are able to: understand general and business related texts and can summarise their contents, answer questions related to general everyday, business and contemporary topics, read, explain and produce texts, notes and messages, interact with a degree of fluency and spontaneity that makes normal interaction with a native speaker quite possible.
Italian V (Level B1) **
Italian V (Level B1) **	2	3
Italian V (Level B1) Module: Italian V (Level B1) Root module: Italian V (Level B1) ** Semester: 6 Course code: IT56ILV Contact hours per week: 2 ECTS: 3 Course Content: The content of this course corresponds to the language competences of Independent User (B1.1/B1.2) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. The Italian economy, current developments and future Italian Regions Situational dialogue in working environment Business Career Companies and their characteristics Italian Society and Culture Course outcome: At the end of this module students are able to: write clear detailed texts on a variety of economic subjects concerning the field of companies, understand the information of the majority of audio-visual material on topics of economic or personal interest, read straightforward factual texts on subjects related to economic matters, communicate with some confidence on familiar routine and non-routinematters related to their interests and professional field, apply the most important conventions concerning the body language and social behavior of the Italian speaking world, acquire knowledge, awareness and understanding of the relation (similarities and distinctive differences) between the ‘world of origin’ and the ‘world of the target community'.
German V (Level B1) **
German V (Level B1) **	2	3
German V (Level B1) Module: German V (Level B1) Root module: German V (Level B1) ** Semester: 6 Course code: GE156ILV Contact hours per week: 2 ECTS: 3 Course Content: The content of this course corresponds to the language competences of Independent User (B1.1/B1.2) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. The German economy, current developments and future German Regions Companies and their characteristics Business Career Negotiation German Society and Culture Course outcome: At the end of this module students are able to: write clear detailed texts on a variety of economic subjects concerning the field of companies, understand the information of the majority of audio-visual material on topics of economic or personal interest, read straightforward factual texts on subjects related to economic matters, communicate with some confidence on familiar routine and non-routinematters related to their interests and professional field, apply the most important conventions concerning the body language and social behavior of the German speaking world, acquire knowledge, awareness and understanding of the relation (similarities and distinctive differences) between the ‘world of origin’ and the ‘world of the target community'.
German V (Level C1) **
German V (Level C1) **	2	3
German V (Level C1) Module: German V (Level C1) Root module: German V (Level C1) ** Semester: 6 Course code: GE256ILV Contact hours per week: 2 ECTS: 3 Course Content: The content of this course corresponds to the language competences of Proficient User (B2.2/C1.1.) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. Germany and Austria as a tourist destination Types and forms of tourism International Trade Austria and Germany as exporting countries Course outcome: At the end of this module students are able to: understand general and business related texts and can summarise their contents, answer questions related to general everyday, business and contemporary topics, read, explain and produce texts, notes and messages, use the language to engage in conversation and present themselves and selected topics.
Chinese V (Level A2/B1) **
Chinese V (Level A2/B1) **	2	3
Chinese V (Level A2/B1) Module: Chinese V (Level A2/B1) Root module: Chinese V (Level A2/B1) ** Semester: 6 Course code: CH56ILV Contact hours per week: 2 ECTS: 3 Course Content: The content of this course corresponds to the language competences of Independent User (A2.2/B1.1) according to the Common European Framework of References for Languages and covers all four relevant dimensions: reading, writing, listening and speaking. · The Chinese economy, current developments and future Chinese Regions Companies and their characteristics Business Career Negotiation Chinese Society and Culture Course outcome: At the end of this module students are able to: understand general and business related texts and can summarise their contents, answer questions related to general everyday, business and contemporary topics, read, explain and produce texts, notes and messages, use the language to engage in conversation and present themselves and selected topics.

Study abroad

Spend a semester or more at one of our 160+ partner universities. A unique experience!

The exchange semester

Key features

What makes our International Business Management programme so special? Here’s an overview.

Ideal preparation for the international stage

Would you like to study alongside people from all over the world? Go abroad for the exchange and internship semesters? Do you want to keep your options open after you graduate – whether you end up working at home or abroad? Then this international degree programme is the perfect choice for you.

You will receive a fundamental education in business administration and acquire a detailed understanding of economics and law. Another important part of the curriculum: foreign trade and negotiation techniques. You gain an overview of the various economic regions, learn or improve your skills in a foreign language and gather international experience. In addition to interpersonal skills, digitalisation and sustainability also feature prominently on the curriculum.

Explore the world

Interested in other cultures? Great – because your future managers will expect you to have the attributes for professional mobility. On this programme you have the chance to spend one or two semesters at one of our 160+ partner universities.

You will also spend the internship semester at a company of your choice abroad. This all means you have plenty of opportunities to polish your English language skills or brush up your knowledge of another foreign language. You’ll gain valuable cross-cultural experience along the way and can take time to explore your temporary home.

Practical training

The Practical Training Semester (PTS) is a core element of the curriculum, and gives you the chance to apply the knowledge you’ve acquired in a business environment. You get to know various company structures first-hand, and gain work experience that will stand you in good stead when you start work.

Linking content to real-world practice throughout the programme is very important to us. We have close ties with partners in industry, which helps us to predict domestic and international business and technology trends. Examples of best practice from our partners and projects implemented with them ensure lectures have a strong practical focus.

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Career paths

Our International Business Management bachelor degree programme opens the door to a whole world of opportunities. Whether you decide to go abroad or work in Austria, you will be qualified to assume entry-level positions in a wide-range of industries and departments.

You have the choice of starting a career or enrolling for a full-time or part-time master degree.

A wide range of options will be open to you – at IMC Krems, for instance, you can register for the master degree programmes:

International Business and Economic Diplomacy
Digital Business Innovation and Transformation
Marketing with Major Tracks in Tourism & Service Marketing, Fashion & Lifestyle Marketing and Retail & Shopper Marketing
Management
Umwelt- und Nachhaltigkeitsmanagement
Management von Gesundheitsunternehmen

Alternatively, you can take a master degree in business at another Austrian or foreign university.

Potential entry-level positions
Marketing and sales
Foreign trade
Human resource management (HRM)
Product and project management
Purchasing and supply chain management
Controlling
Consulting
Finance and risk management
Public administration
International organisations/diplomatic service
Company foundation and start-ups

10 good reasons

What makes us special? We are more than happy to tell you about the aspects of our university, which we are especially proud of.

Find out more

Krems

Friendly and cosmopolitan: The city attracts students from all over the world, who come to study, research and work together.

Find out more

Service centers

Our university has removed a host of administrative hurdles, leaving you free to concentrate fully on your studies.

Find out more

Advisory Service

Do you have questions regarding our degree programmes or the application? Contact our Prospective Student Advisory Service.

Find out more

Information events

Bachelor Info Day 2023
Thursday
11/30/2023
14:00 - 17:30
Bachelor Info Day 2023
One afternoon in a very personal atmosphere with our students and programme directors.
IMC Campus Krems | Wing G1IMC Campus Krems | Wing G1
Open House 2024
Saturday
02/17/2024
09:00 - 15:00
Open House 2024
Still undecided? The IMC Krems Open House helps with your choice of studies.
IMC Campus KremsIMC Campus Krems

Show all events

Our team

Get to know the core team of our bachelor degree programme International Business Management.

Prof.(FH) MMag. Christopher Schwand
Head of Institute International Trade and Sustainable Economy / Programme Director International Business Management
Institute International Trade and Sustainable Economy
+43 2732 802 342
[email protected]
IMC International Campus Piaristengasse
Digital Business Transformation
Quantitative and Qualitative Research Methods
Sustainable development of companies, linked systems and economic areas
International Business Management
Bachelor of Arts in Biusiness / full-time
Export-oriented Management in Tashkent
Bachelor of Arts in Business / full-time
Guide für Mobiles Arbeiten
Department of Business
Enterprise 4.0 – Erfolg im digitalen Zeitalter
Department of Business
Digital Business Transformation
Department of Business
EUCert – European Certificates Innovative Online Training Campus. Weitere Entwicklungen einer Online Lernplattform aufgrund der Erkenntnisse des EQN Projekts
Department of Business
Bartz, M., Schwand, C. (2021): Spielregeln für Mobiles Arbeiten (ISBN 978-3950467628). Seattle: KDP.
Schwand, C., Kotek, K. (2019): Die Untersuchung des Informationsbedarfs, gesellschaftlicher Entwicklungen und neuer Werbeformen - Auswirkungen von Google Trends auf die Werbewirtschaft. In Heinemann, S. (Hrsg.), Werbegeschichten - Markenkommunikation zwischen Tradition und Innovation. Europäische Kulturen in der Wirtschaftskommunikation (307-326). Wiesbaden: Springer VS.
Kotek, K., Schoenberg, A., Schwand, C. (2018): CSR Behavior: Between Altruism and Profit Maximization. In Altenburger, R. (Hrsg.), Innovation Management and Corporate Social Responsibility (159-169). Wiesbaden: Springer Fachmedien.
Doi: https://doi.org/10.1007/978-3-319-93629-1
Schwand, C., Kormann, G., Pacher, F., Bartz, M. (2018): Digitale Transformation: Mehrwert durch Vernetzung und Austausch in Multi-Projekt-Umgebungen durch strategische Partnerschaften. In Fachhochschule Salzburg GmbH (Hrsg.), Online Tagungsband FHK Forschungsforum 2018 (1-9). Salzburg: FFH.
Bartz, M., Schwand, C. (2017): Preis der Freiheit – Nutzen von Spielregeln für Mobil- Flexibles Arbeiten. In IMC Fachhochschule Krems GmbH (Hrsg.), Online Tagungsband FHK Forschungsforum 2017 (899-905). Krems: FFH.
Schwand, C., Kotek, K., Kormann, G. (2016): GW St. Pölten – Industriell. Integrativ. Innovativ. In Wagner, U., Reisinger, H., Schwand, C. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 7 (99-108). Wien: Facultas.
Wagner, U. Reisinger, H., & Schwand, C. (2016): Fallstudien aus der österreichischen Marketingpraxis 7. Wien: Facultas Verlag.
Wagner, U., Reisinger, H., & Schwand, C. (2013): Fallstudien aus der österreichischen Marketingpraxis 6. Wien: Facultas Verlag.
Schwand, C. (2013): NIKI - AirBerlin for Austria. In Wagner, U., Reisinger, H., Schwand, C. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 6 (115-126). Wien: Facultas Verlag.
Schwand, C. (2013): Nest Labs - The learning thermostat company. In Wagner, U., Reisinger, H., Schwand, C. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 6 (127-136). Wien: Facultas Verlag.
Berger, S., Wagner, U., Schwand, C. (2012): Assessing Advertising Effectiveness: The Potential of Goal-Directed Behavior. Psychology and Marketing, 29(6): 411-421.
Doi: https://doi.org/10.1002/mar.20530
Kormann, G., Schuneritsch, W., Bartz, M., Kotek, K., Schwand, C. (2011): Risikoadjustierte Entscheidungsmodelle im Servicebereich - ein Mythos trifft auf Best Practice. In FH Campus Wien (Hrsg.), Tagungsband 5. Forschungsforum der österreichischen Fachhochschulen, 27.-28. April 2011 (-). Wien: FFH.
Schwand, C., Berger, C., Hartbach, S., Kleiss, D., Kotek, K., Kormann, G., Schachner, M., & Neuherz, C. (2011): Grundelemente der Verkaufsraumgestaltung: Die Suche nach dem Stern. In FH Campus Wien (Hrsg.), Tagungsband 5. Forschungsforum der österreichischen Fachhochschulen, 27.-28. April 2011 (-). Wien: FFH.
Schwand, C., Vetschera, R., Wakolbinger, L. (2010): The influence of probabilities on the response mode bias in utility elicitation. Theory and Decision, 69(3): 395-416.
Doi: https://doi.org/10.1007/s11238-010-9193-8
Wagner, U., Reisinger, H., Schwand, C. (2009): Fallstudien aus der österreichischen Marketingpraxis 5. Wien: Facultas.
Schwand, C. (2009): Waldquelle – Die neue Nummer 2 in Österreich. In Wagner, U., Reisinger, H., Schwand, C. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 5 (17-30). Wien: Facultas.
Wagner, U., Reisinger, H., Schwand, C., Hoppe, D. (2006): Fallstudien aus der österreichischen Marketingpraxis 4. Wien: Facultas.
Schwand, C. (2006): Heraklith - Verkauf eines österreichischen Paradeunternehmens. In Wagner, U., Reisinger, H., Schwand, C., Hoppe, D. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 4 (9-24). Wien: Facultas.
Schwand, C. (2006): Hutchison 3G Austria - Mobile Multimedia für jedermann. In Wagner, U., Reisinger, H., Schwand, C., Hoppe, D. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 4 (37-50). Wien: Facultas.
Schwand, C. (2006): Wiener Linien - Zwei Millionen Fahrgäste täglich. In Wagner, U., Reisinger, H., Schwand, C., Hoppe, D. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 4 (155-164). Wien: Facultas.
Prof.(FH) MMag. Christopher Schwand
Head of Institute International Trade and Sustainable Economy / Programme Director International Business Management
Head of Institute International Trade and Sustainable Economy / Programme Director International Business Management
Prof.(FH) MMag. Christopher Schwand
Core Competencies
- Digital Business Transformation
- Quantitative and Qualitative Research Methods
- Sustainable development of companies, linked systems and economic areas

Prof.(FH) Mag. Michael Reiner
Professor (FH) Institute Digitalisation and Informatics
Institute Digitalisation and Informatics
+43 2732 802 313
[email protected]
IMC Campus KremsIMC Campus Trakt G
Software application, Database desgin and planning and information technologies
Virtual Reality und Augmented Reality und Web 2.0
Digitalisation, innovation management and entrepreneurship
Unternehmensführung
Bachelor of Arts in Business / full-time
Unternehmensführung
Bachelor of Arts in Business / part-time
Business Administration
Bachelor of Arts in Business / full-time
Tourism and Leisure Management
Bachelor of Arts in Business / full-time
International Business Management
Bachelor of Arts in Biusiness / full-time
NOEDIKOM
Project Leader, Department of Science & Technology
VRWalk
Project Leader, Department of Science & Technology
Museumspädagogik und Augmented Reality: Anerkennung von Museen als Bildungsräume
Department of Science & Technology
Digital Innovation Hub OST (DIHOST)
Department of Science & Technology
Mixed Reality Based Collaboration for Industry (MRBC4i)
Department of Science & Technology
Scan2VR
Project Leader, Department of Science & Technology
Haus der Digitalisierung Niederösterreich - Knoten Krems
Project Leader, Department of Science & Technology
Enterprise 4.0 – Erfolg im digitalen Zeitalter
Department of Business
VR für KMU
Project Leader, Department of Business
Corporate Social Responsibility (CSR) und Innovationsmanagement
Department of Business
Verbesserung des Geschäftsprozessmanagements in Hochschuleinrichtungen
Project Leader, Department of Business
dEUcert – Dissemination des Europäischen Zertifizierungsschema ECQA
Project Leader, Department of Business
EUCert – European Certificates Innovative Online Training Campus. Weitere Entwicklungen einer Online Lernplattform aufgrund der Erkenntnisse des EQN Projekts
Project Leader, Department of Business
Kondrolova, V., Wagenhofer, G., Pfiel, S., Schuster, R., Tiefenbacher, F., Reiner, M. (2022): Assessment of a restoration need by experts using 3D-Models in VR case study based on a digitalized historic object. In Yilmaz, M., Clarke, P., Messnarz, R., Wöran, B. (Hrsg.), System, software and service process improvement (781). Salzburg: Springer.
Doi: https://doi.org/10.1007/978-3-031-15559-8_56
Nemetz, M., Pfiel, S., Altenburger, R., Tiefenbacher, F., Hopp, M., Schuster, R., Reiner, M. (2022): Train@Train – A Case Study of Using Immersive Learning Environments for Health and Safety Training for the Austrian Railway Company. In Yilmaz, M., Clarke, P., Messnarz, R., Wöran, B. (Hrsg.), System, software and service process improvement (781-789). Salzburg: Springer.
Doi: https://doi.org/10.1007/978-3-031-15559-8_54
Nemetz, M., Pfiel, S., Torrubiano, R., Tiefenbacher, F., Hopp, M., Schuster, R., Reiner, M. (2022): VRWalk – a Case Study Regarding Different Movement Options in Virtual Reality. In Yilmaz, M., Clarke, P., Messnarz, R., Wöran, B. (Hrsg.), Systems, Software and Services Process Improvement. EuroSPI 2022 (811-821). Salzburg: Springer.
Doi: https://doi.org/10.1007/978-3-031-15559-8_57
Pfiel, S., Lovasz-Bukvova, H., Tiefenbacher, F., Hopp, M., Schuster, R., Reiner, M., Dhungana, D. (2021): Virtual Reality Applications for Experiential Tourism - Curator Application for Museum Visitors. In Yilmaz, M., Clarke, P., Messnarz, R., Reiner, M. (Hrsg.), Systems, Software and Services Process Improvement (716ff). Krems: Springer.
Doi: https://doi.org/10.1007/978-3-030-85521-5_49
Yilmaz, M., Clarke, P., Messnarz, R., Reiner, M. (Hrsg.). (2021): Systems, Software and Service Process Improvement. Krems: Springer.
Doi: https://doi.org/10.1007/978-3-030-85521-5
Hage R., Lovasz-Bukvova, H., Hopp, M., Hölzl, M., Kormann-Hainzl G., Reiner, M., Dhungana, D. (2021): Agile Approach for E-Learning in Digital-Leadership Training for Small and Medium Enterprises. In Softic, S.K., Read, T. (Hrsg.), Proceedings of the EDEN Annual Conference: Lessons Learned from the Pandemic. Madrid: EDEN.
Szabo, G., Balogh, Z., Dovramadjiev, T., Draghici, A., Gajsek, B., Jurcevic Lulic, T., Reiner, M., Mrugalska, B., Zunjic, A. (2021): INTRODUCING THE ERGONOMICS AND HUMAN FACTORS REGIONAL EDUCATIONAL CEEPUS NETWORK. APPLIED MATHEMATICS, MECHANICS, and ENGINEERING, 64(1-S1): 201-212.
Hopp, M., Pfiel, S., Schuster, R., Tiefenbacher, F., Reiner, M. (2020): A debate about implementing immersive technology for higher education: Pre-study examining the usability of virtual reality for lectures. Human Systems Management, 39(4): 565-571.
Doi: https://doi.org/10.3233/HSM-201058
Horvath, N., Pfiel, S., Tiefenbacher, F., Schuster, R., Reiner, M. (2020): Analysis of Improvement potentials in current Virtual reality applications by using different ways of locomotion. In Yilmaz, M., Niemann, J., Clarke, P., Messnarz, R. (Hrsg.), Systems, Software and Services Process Improvement. EuroSPI 2020. Communications in Computer and Information Science, vol 1251 (807-819). Düsseldorf: Springer, Cham.
Doi: https://doi.org/10.1007/978-3-030-56441-4_61
Meesnarz, R., Sauberer, G., Mac an Airchinningh, M., Biro, M., Ekert, D., Reiner, M. (2019): Shifting Paradigms in Innovation Management - Organic Growth Strategies in the cloud. In Walker, A., O'Connor, R., Messnarz, R. (Hrsg.), Systems, Software and Services Process Improvement. EuroSPI 2019. Communications in Computer and Information Science, vol 1060 (28-42). Edinburgh: Springer.
Doi: https://doi.org/10.1007/978-3-030-28005-5_3
Hammerschmid, S., Kormann, G., Moser, T., Reiner, M. (2017): A conceptual Mixed Realities (AR/VR) capability maturity model – with special emphasis on implementation. In Stolfa, J., Stolfa, S., O'Connor, R., Messnarz, R. (Hrsg.), Software and Services Process Improvement. EuroSPI 2017. Communications in Computer and Information Science, vol 748 (372-377). Ostrava: Springer, Cham.
Doi: https://doi.org/10.1007/978-3-319-64218-5_31
Clarke, P., Mesquida Calafat, A., Ekert, D., Ekstrom, J., Gornostaja, T., Jovanovic, M., Johansen, J., Mas, A., Messnarz, R., Nájera Villar, B., O’Connor, A., O’Connor, R., Reiner, M., Sauberer, G., (2016): Refactoring Software Development Process Terminology through the use of Ontology. In Kreiner, C., O'Connor, R., Poth, A., Messnarz, R. (Hrsg.), Systems, Software and Services Process Improvement. EuroSPI 2016. Communications in Computer and Information Science, vol 633 (47-57). Graz, Austria: Springer, Cham.
Doi: https://doi.org/10.1007/978-3-319-44817-6_4
Reiner, M., Reimann, C., Vitkauskaite, E. (2016): Innovative Marketing in Low-Tech Micro Companies - Lessons Learned from Study Projects. In Kreiner, C., O'Connor, R., Poth, A., Messnarz, R. (Hrsg.), Systems, Software and Services Process Improvement. EuroSPI 2016. Communications in Computer and Information Science, vol 633 (302-311). Cham: Springer.
Doi: https://doi.org/10.1007/978-3-319-44817-6_26
Messnarz, R., Riel, A., Sauberer, G., Reiner, M. (2016): Forming a european innovation cluster as a think tank and knowledge pool. In Kreiner, C., O'Connor, R., Poth, A., Messnarz, R. (Hrsg.), Systems, Software and Services Process Improvement. EuroSPI 2016. Communications in Computer and Information Science, vol 633 (293-301). Cham: Springer.
Doi: https://doi.org/10.1007/978-3-319-44817-6_25
Clarke, P., Ekert, D., Najera, B., Sauberer, G., O´Conner, R., Johansen, J., Reiner, M., Gornostaja, T. (2016): An Investigation of Software Development Process Terminology. In Springer (Hrsg.), Software Process Improvement and Capability Determination (351-361). Dublin: Springer.
Doi: https://doi.org/10.1007/978-3-319-38980-6_25
Reimann, C., Vitkauskaite, E., Kastel, T., Reiner, M. (2015): Innovation and Project Management in International Distributed Teams. A Description of an Current Project Work. In O’Connor, R., Umay Akkaya, M., Kemaneci, K., Yilmaz, M., Poth, A., Messnarz, R. (Hrsg.), Systems, Software and Services Process Improvement. EuroSPI 2015. Communications in Computer and Information Science, vol 543 (276-283). Cham: Springer.
Doi: https://doi.org/10.1007/978-3-319-24647-5_22
Draghici, A., Reiner, M. (2014): A Study on the Sense of E-Learning communities: The European Qualification and Certification Association. International Journal of Management, 3(2): 241-259.
Kreiner, C., Messnarz, R., Riel, A., Ekert, D., Langgner, M., Theisens, D., Reiner, M. (2013): Automotive Knowledge Alliance AQUA – Integrating Automotive SPICE, Six Sigma, and Functional Safety. In McCaffery, F., O’Connor, R., Messnarz, R. (Hrsg.), Systems, Software and Services Process Improvement. EuroSPI 2013. Communications in Computer and Information Science, vol 364 (333-344). Berlin, Heidelberg: Springer.
Doi: https://doi.org/10.1007/978-3-642-39179-8_30
Messnarz R., Biró M., Koinig S., Reiner M., Vajde-Horvat R., Ekert D. (2011): The Future of SPI Knowledge and Networking in Europe – A Vision. In O‘Connor, R., Pries-Heje, J., Messnarz, R. (Hrsg.), Systems, Software and Service Process Improvement. EuroSPI 2011. Communications in Computer and Information Science, vol 172 (268-277). Berlin: Springer.
Doi: https://doi.org/10.1007/978-3-642-22206-1_24
Messnarz, R., Ekert, D., Reiner, M., O`Suillebhain, G. (2008): Human resources based improvement strategies - the learning factor. EuroSPI, 13(4): 355-362.
Doi: https://doi.org/10.1002/spip.397
Prof.(FH) Mag. Michael Reiner
Professor (FH) Institute Digitalisation and Informatics
Dr. Tarek Eltayeb
Senior Lecturer Institute International Trade and Sustainable Economy
Institute International Trade and Sustainable Economy
+43 2732 802
[email protected]
International Business Management
Bachelor of Arts in Biusiness / full-time
Dr. Tarek Eltayeb
Senior Lecturer Institute International Trade and Sustainable Economy
Prof.(FH) Dr. Anna Fornalska
Professor (FH) Institute International Trade and Sustainable Economy
Institute International Trade and Sustainable Economy
+43 2732 802 201
[email protected]
IMC International Campus Piaristengasse
Tourism and Leisure Management
Bachelor of Arts in Business / part-time
Business Administration
Bachelor of Arts in Business / full-time
Export-oriented Management in Tashkent
Bachelor of Arts in Business / full-time
International Business Management
Bachelor of Arts in Biusiness / full-time
International Business and Economic Diplomacy
Master of Arts in Business / part-time
Adamska-Mieruszewska, J.,Mrzygłód, U., Suchanek, M., Fornalska-Skurczyńska, A. (2021): KEEP IT SIMPLE. THE IMPACT OF LANGUAGE ON CROWDFUNDING SUCCESS. Journal of Scientific Papers ECONOMICS & SOCIOLOGY, 14(1): 130-144.
Doi: https://doi.org/10.14254/2071-789X.2021/14-1/9
Umiński, S., Fornalska-Skurczyńska, A. (2021): Region as a small open economy and an exporter. In Umiński, S.,Nazarczuk, J.M. (Hrsg.), Regions in International Trade (6-25). Warsaw, Poland: De Gruyter Open Poland.
Doi: https://doi.org/10.1515/9788395815041
Shneor, R., Mrzygłód, U., Adamska-Mieruszewska, J., Fornalska-Skurczyńska, A. (2021): The role of social trust in reward crowdfunding campaigns’ design and success. Electronic Markets.
Doi: https://doi.org/10.1007/s12525-021-00456-5
Fornalska-Skurczynska, A. (2020): Determinanty działalności eksportowej w świetle najnowszych teorii handlu międzynarodowego. Gdansk: Wydawnictwo Uniwersytetu Gdanskiego.
Fornalska-Skurczynska, A. (2018): The importance of firm location for exports activity - literature review. Przedsiebiorczosc i Zarzadzanie, 19(2.1): 131-138.
Fornalska-Skurczynska, A., Skurczynski, A. (ed.) (2016): Introduction to International Trade. Gdansk: Gdansk University Press.
Fornalska-Skurczynska, A. (2015): How to effectively support export activity. Oeconomia Copernicana, 6(3): 61-67.
Doi: https://doi.org/10.12775/OeC.2015.021
Prof.(FH) Dr. Anna Fornalska
Professor (FH) Institute International Trade and Sustainable Economy
Prof.(FH) Denise Kleiss, MSc., MBA, B.A.
Professor (FH) Institute International Trade and Sustainable Economy
Institute International Trade and Sustainable Economy
+43 2732 802 360
[email protected]
IMC International Campus Piaristengasse
Human Resource Management
Tourism Management and Business
Tourism and Leisure Management
Bachelor of Arts in Business / full-time
Tourism and Leisure Management
Bachelor of Arts in Business / part-time
International Business Management
Bachelor of Arts in Biusiness / full-time
Business Administration
Bachelor of Arts in Business / full-time
Enterprise 4.0 – Erfolg im digitalen Zeitalter
Department of Business
Kleiss, D.F., Waiguny, M.K.J. (2021): Sustainability and Diversity Labels in Job Ads and Their Effect on Employer Brands. In Waiguny M.K.J, Rosengreen S. (Hrsg.), Advances in Advertising Research (Vol. XI) Designing and Communicating Experience (255-272). Wiesbaden: Springer.
Doi: https://doi.org/10.1007/978-3-658-32201-4_18
Tischler, S., Stoeckl, A., Kleiss, D., Reisenberger, A. (2021): Measuring customer experience in a restaurant by using the mobile ethnography application "Experience Fellow". In Rüdiger, J., Wagner, D., Dreyer, A., Stöckl, A. (Hrsg.), Kulinarischer Tourismus und Weintourismus - Culinary and Wine Tourism Conference (65-73). Wiesbaden: Gabler Verlag.
Doi: https://doi.org/10.1007/978-3-658-33226-6_7
Waiguny M.K.J, Kleiss, D. (2019): Sustainability and Diversity Labels in Job ads. In ICORIA (Hrsg.), ICORIA 2019 - Designing Experiences, Conference Proceedings. Amsterdam: ICORIA.
Schwand, C., Berger, C., Hartbach, S., Kleiss, D., Kotek, K., Kormann, G., Schachner, M., & Neuherz, C. (2011): Grundelemente der Verkaufsraumgestaltung: Die Suche nach dem Stern. In FH Campus Wien (Hrsg.), Tagungsband 5. Forschungsforum der österreichischen Fachhochschulen, 27.-28. April 2011 (-). Wien: FFH.
Prof.(FH) Denise Kleiss, MSc., MBA, B.A.
Professor (FH) Institute International Trade and Sustainable Economy
Prof.(FH) Klaus Kotek, MBA
Professor (FH) Institute International Trade and Sustainable Economy
Institute International Trade and Sustainable Economy
+43 2732 802 383
[email protected]
IMC International Campus Piaristengasse
International insurance industry and financial management
International Marketing and Brand Management
CSR (Corporate Social Responsibility) and sustainability
Unternehmensführung
Bachelor of Arts in Business / full-time
International Business and Economic Diplomacy
Master of Arts in Business / part-time
Business Administration
Bachelor of Arts in Business / full-time
International Business Management
Bachelor of Arts in Biusiness / full-time
Digital Innovation Hub OST (DIHOST)
Department of Science & Technology
Schwand, C., Kotek, K. (2019): Die Untersuchung des Informationsbedarfs, gesellschaftlicher Entwicklungen und neuer Werbeformen - Auswirkungen von Google Trends auf die Werbewirtschaft. In Heinemann, S. (Hrsg.), Werbegeschichten - Markenkommunikation zwischen Tradition und Innovation. Europäische Kulturen in der Wirtschaftskommunikation (307-326). Wiesbaden: Springer VS.
Kotek, K., Schoenberg, A., Schwand, C. (2018): CSR Behavior: Between Altruism and Profit Maximization. In Altenburger, R. (Hrsg.), Innovation Management and Corporate Social Responsibility (159-169). Wiesbaden: Springer Fachmedien.
Doi: https://doi.org/10.1007/978-3-319-93629-1
Schwand, C., Kotek, K., Kormann, G. (2016): GW St. Pölten – Industriell. Integrativ. Innovativ. In Wagner, U., Reisinger, H., Schwand, C. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 7 (99-108). Wien: Facultas.
Kotek, K. (2013): Orange Austria - Beim Verkauf liegen die Nerven blank. In Wagner, U., Reisinger, H., Schwand, C. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 6 (75-86). Wien: Facultas Verlag.
Schwand, C., Berger, C., Hartbach, S., Kleiss, D., Kotek, K., Kormann, G., Schachner, M., & Neuherz, C. (2011): Grundelemente der Verkaufsraumgestaltung: Die Suche nach dem Stern. In FH Campus Wien (Hrsg.), Tagungsband 5. Forschungsforum der österreichischen Fachhochschulen, 27.-28. April 2011 (-). Wien: FFH.
Kormann, G., Schuneritsch, W., Bartz, M., Kotek, K., Schwand, C. (2011): Risikoadjustierte Entscheidungsmodelle im Servicebereich - ein Mythos trifft auf Best Practice. In FH Campus Wien (Hrsg.), Tagungsband 5. Forschungsforum der österreichischen Fachhochschulen, 27.-28. April 2011 (-). Wien: FFH.
Prof.(FH) Klaus Kotek, MBA
Professor (FH) Institute International Trade and Sustainable Economy
Mag. Sonja Berger, MSc
Lecturer Institute Tourism, Wine Business and Marketing & Language Coordinator
Institute Tourism, Wine Business and Marketing
+43 2732 802 262
[email protected]
IMC International Campus Piaristengasse
Tourism and Leisure Management
Bachelor of Arts in Business / full-time
International Business Management
Bachelor of Arts in Biusiness / full-time
WBL4JOB
Department of Business
Mag. Sonja Berger, MSc
Lecturer Institute Tourism, Wine Business and Marketing & Language...
Hon.Prof.(FH) Dr. Elisa Hergueta-Covacho, E.H. Lic., MA
Senior Lecturer Institute Tourism, Wine Business and Marketing
Institute Tourism, Wine Business and Marketing
+43 2732 802
[email protected]
Tourism and Leisure Management
Bachelor of Arts in Business / full-time
Tourism and Leisure Management
Bachelor of Arts in Business / part-time
International Business Management
Bachelor of Arts in Biusiness / full-time
González Aldea, P., Hergueta-Covacho, E. & Badillo Mendoza, M.E. (2021): Social Learning and Learning Communities in times of confinement. Analysis of educational transformations in face-to-face education. In Villalonga Gómez, C., Ibáñez-Ibáñez, P. & Marta-Lazo, C. (Hrsg.), La enseñanza e-Learning en el ámbito universitario. Un enfoque 360. (147-167). Navarra: Thomson Reuters.
Marta-Lazo, C., Hergueta-Covacho, E., & Martinez-León, N. (Hrsg.). (2021): Comunicación y competencias digitales: la nueva alfabetización. Madrid, Spain: Universidad Complutense de Madrid.
Doi: https://doi.org/10.15178/va.2021.154
Villalonga-Gómez, C. & Hergueta-Covacho, E. (Hrsg.). (2020): Mobile apps and media empowerment in digital and ubiquitous environments. Alicante, Spain: Revista Mediterránea de Comunicación.
Doi: https://doi.org/10.14198/MEDCOM.15632
Hergueta-Covacho, E., Marfil-Carmona, R. (2018): Transiciones educomunicativas. Del Capitalismo Cognitivo a la educación líquida. In Universidad Nacional de Educación a Distancia – UNED (Hrsg.), La otra educación. Pedagogías críticas para el siglo XXI (93-111) (93-112). Madrid: Editorial UNED.
Camarero-Cano, L., Hergueta-Covacho, E., Villalonga-Gómez, C. (Hrsg.). (2018): Comunicar y educar en la ubicuidad. Aprendizaje móvil, Apps, y MOOCs desde una perspectiva inteRmetodológica ubicua. Zaragoza: Ediciones Egregius.
Lazo, M., Marfil-Carmona, R. & Hergueta-Covacho, E. (2016): Aplicación de las Redes Sociales en el aprendizaje en conectividad: uso del factor relacional en la dialéctica twitter. Revista científica electrónica de Educación y Comunicación en la Sociedad del Conocimiento, II: 304-319.
Doi: https://doi.org/10.30827/eticanet.v16i2.11926
Hergueta-Covacho, E., Marta Lazo, C., & Gabelas Barroso, J.A. (2016): Media Literacy and relational Inter-methodology implementation on MOOC. Revista Mediterránea de Comunicación, 7(2): 47-58.
Doi: https://doi.org/10.14198/MEDCOM2016.7.2.4
Marta Lazo, C., Hergueta-Covacho, E. y Gabelas Barroso, J.A. (2016): Applying Intermethodological Concepts for Enhancing Media Literacy Competences. Journal of Universal Computer Science (J.UCS), vol. 22(1), 22(1): 37-54.
Doi: https://doi.org/10.3217/jucs-022-01-0037
Hergueta-Covacho, E., Levratto, V. (2015): Fomentar la inteligencia colectiva en la educación superior. Una experiencia educomunicativa en entornos virtuales. In Fueyo Gutiérrez, A., Rodríguez-Hoyos, C., Pérez Tornero, J. (Hrsg.), Los territorios de la Educación Mediática: experiencias en contextos educativos (-). Barcelona: Editorial UOC.
Marfil-Carmona, R., Hergueta-Covacho, E. & Villalonga Gómez, C. (2015): The Relational Factor as a strategic element in marketing communications. Anàlisi. Quaderns de Comunicació i Cultura, 52: 33-46.
Doi: https://doi.org/10.7238/a.v0i52.2392
Hergueta-Covacho, E. (2015): ¿Cómo medir la intermetodología? Creación del cuestionario de Impacto Intermetodológico. In Peinado Miguel, F. (Hrsg.), Formación, perfil profesional y consumo de medios de alumnos en Comunicación (147-160). La Laguna: Cuadernos Artesanos de Comunicación, 77.
Doi: https://doi.org/10.4185/cac77
Hergueta-Covacho, E. (2014): Ser y estar en Twitter. Construyendo relaciones en comunidades de aprendizaje. In Cuadros Muñoz, R., Villatoro, J. (Hrsg.), Twitter en la enseñanza y aprendizaje del español (65-79). Málaga: Ediciones EdiEle.
Gabelas-Barroso, J., Marta-Lazo, C. & Hergueta-Covacho, E. (2013): Factor R-elacional como epicentro de las prácticas culturales digitales. In Aranda, D., Creus, A., Sánchez Navarro, J. (Hrsg.), Educación, medios digitales y cultura de la participación (-). Barcelona: Editorial UOC.
Barroso, J., Covacho, E.H., & Lazo, C. (2013): Phenomenological features of digital communication: interactivity, immersion and ubiquity. Sociedad de la Información, 44: 169-193.
Hon.Prof.(FH) Dr. Elisa Hergueta-Covacho, E.H. Lic., MA
Senior Lecturer Institute Tourism, Wine Business and Marketing
Prof.(FH) Priv. Doz. Mag. Dr. Arthur Posch
Professor (FH) Institute Tourism, Wine Business and Marketing
Institute Tourism, Wine Business and Marketing
+43 2732 802 197
[email protected]
IMC International Campus Piaristengasse
Betriebswirtschaft für das Gesundheitswesen
Bachelor of Arts in Business / part-time
Betriebswirtschaft für das Gesundheitswesen
Bachelor of Arts in Business / full-time
Tourism and Leisure Management
Bachelor of Arts in Business / full-time
International Business Management
Bachelor of Arts in Biusiness / full-time
Tourism and Leisure Management
Bachelor of Arts in Business / part-time
Marketing
Master of Arts in Business / full-time
Braumann., E., Grabner, I., Posch, A. (2023): Wie gut ist das Risikobewusstsein in Ihrem Unternehmen?. Zeitschrift für erfolgsorientierte Unternehmenssteuerung CONTROLLING, Spezialausgabe Sommer 2023: 38 - 42.
Doi: https://doi.org/10.15358/0935-0381-2023-S-38
Sautner, E., Grabner, I., Posch, A., Duftner, C. (2023): How to plug the leaky pipeline in clinical rheumatology across Europe—lessons to be learned from experiences in business. Rheumatology.
Doi: https://doi.org/10.1093/rheumatology/kead090
Ng, E., Posch, A., Kraiczy, N., Köllen, T., Thom, N. (2022): Do “One Size” Employment Policies Fit all Young Workers? Heterogeneity in Work Attribute Preferences among the Millennial Generation. BRQ Business Research Quarterly.
Doi: https://doi.org/10.1177/23409444221085587
Posch, A. (2020): Integrating Risk into Control System Design: The Complementarity between Risk-Focused Results Controls and Risk-Focused Information Sharing. Accounting, Organizations and Society, 86.
Doi: https://doi.org/10.1016/j.aos.2020.101126
Braumann, E., Grabner, I., Posch, A. (2020): Tone from the Top in Risk Management: A Complementarity Perspective on How Control Systems Influence Risk Awareness. Accounting, Organizations and Society, 84.
Doi: https://doi.org/10.1016/j.aos.2020.101128
Posch, A., Garaus, C. (2020): Boon or Curse? A Contingent View on the Relationship between Strategic Planning and Organizational Ambidexterity. Long Range Planning, 53(6).
Doi: https://doi.org/10.1016/j.lrp.2019.03.004
Grabner, I., Posch, A., Wabnegg, M. (2018): Materializing Innovation Capability: A Management Control Perspective. Journal of Management Accounting Research, 30(2): 163-185.
Doi: https://doi.org/10.2308/jmar-52062
Prof.(FH) Priv. Doz. Mag. Dr. Arthur Posch
Professor (FH) Institute Tourism, Wine Business and Marketing

Application and admissions – the next steps

You've found a course that's a perfect fit? Great – you’ve already taken the most important step! We’ve put together an overview to guide you through the next steps.

What are the admission requirements for bachelor programmes?

To qualify for admission to a university of applied sciences bachelor degree programme, you must have an Austrian school-leaving certificate or an equivalent qualification.

Do you have a school-leaving certificate issued outside Austria?

We’ll check to make sure it’s equivalent to an Austrian certificate in accordance with section 4 of the University of Applied Sciences Studies Act (FHG) when you’ve sent us all the relevant documentation via our online application tool. If it is not an equivalent, you’ll receive information on the supplementary examinations you’ll need to pass. In a nutshell, you will have the option of completing a summer school and the necessary supplementary examinations at IMC Krems or look for an external provider. In that case, you might consider our cooperation partner, the University of Applied Sciences Upper Austria: It offers a one-year International Foundation Programme which provides you with all the necessary qualifications you need in order to start your studies in Krems.

What proof of your language skills is required for our English-language bachelor degree programme?

We’ll assess your English language proficiency at your interview, so there is no need to provide additional evidence of your English skills.

Important
Do you still need to complete your military or alternative service? If you’re a male Austrian citizen, we strongly recommend completing your compulsory national service before beginning your studies. This will allow you to finish your degree with no interruptions and start your career without delay afterwards.

Application interview

We would like to get to know you as a person:
As part of the online application you will have to write a statement of motivation and a short essay on a topic relevant to the degree programme. Predefined questions about your motivations as well as the requirements and topics for your essay can be found in the online application. You choose one of the suggested topics, conduct research to broaden your knowledge, deal with the issues and bring your own point of view to the essay. Your answers are to be entered in the fields provided.

Your statement of motivation and your essay form the basis for your application interview. Every applicant has an opportunity to introduce themselves in a face-to-face discussion, usually with the degree programme director. In addition to the personal introduction and your motivation to study, the applicant and the interviewer discuss the topic selected and the arguments used in the essay, as well as the topic’s relevance for the degree programme.

The application interview is held in the language of instruction of the degree programme and can take place either online via Microsoft Teams or in presence.

After the application interview, your statement of motivation, the essay and your performance throughout the interview are assessed on the basis of the content-related remarks, the manner in which they express themselves and the arguments used.

Interview dates

There is usually a selection of dates to choose from, with quotas allocated for each date. You can select a preferred date and time slot for your admission interview during the online application process. In order to still benefit from the full selection of dates, we recommend that you submit your application in good time.

Get an overview of the dates for your programme.

No dates available at the moment.

After you have successfully completed your online application, your application will be checked for completeness and correctness. As soon as this process is completed, we will inform you by e-mail and confirm the date for your admission interview. We will send you the Microsoft Teams Meeting Link in a separate e-mail a few days before the application interview date.

Application deadline for EU nationals / Extended application deadline	15/04/2023 / 30/09/2023
Application deadline for non-EU nationals Application for the next study year possible from 01/12/2023	15/04/2023

Please note that the IMC University of Applied Sciences Krems reserves the right to close the extended application period at any time without prior notice. We therefore recommend that you submit your application as soon as possible.

Apply now

You've decided for one of our degree programmes? First of all: congratulations and thank you for choosing us! We’ll be happy to guide you step-by-step through your online application.

Details

You would like to plan ahead and would like to know when your degree programme starts? Here you will find the answer!

Details

Questions about the degree programme?

Prospective Student Advisory Service

Do you have questions regarding the entry requirements, the admission procedure and more? Our Prospective Student Advisory Service is happy to help.

+432732802222

[email protected]

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International Business Management bachelor degree programme

(formerly Export-oriented Management)International business in a nutshell: Do you enjoy communication? Do you like to travel? Are you open to other cultures? Are you interested in international business relations? Then this degree programme is the perfect choice for you.

The degree programme

Ideally equipped for tomorrow’s job market

International focus from day one

Tip

Business administration

Core elements of the programme

A formula for success: theoretical knowledge + practical experience

1. The basics

2. Gathering experience abroad

3. Advanced courses

Curriculum

Principles of Management

Sustainability and Ethics in Leadership

Entrepreneurship

International Marketing and Sales

Doing Business Abroad: Exporting and Importing

Accounting I

Training Intercultural Competence and Self Reflection

Rhetoric and Presentation

Foundations of Empirical Social Research

Qualitative Research Methods

Business Mathematics - Theory

Business Mathematics - Exercises

French I (Level A1) **

French I (Level B1) **

Spanish I (Level A1) **

Spanish I (Level B1) **

Italian I (Level A1) **

German I (Level B1) **

Chinese I (Level A1) **

German I (Level A1) **

Human Resource Management and Career Development

Group Dynamics

Procurement, Production and Logistics

Doing Business Abroad: FDI

Accounting II

Microeconomics

Quantitative Research Methods

Principles of Business Data Analysis

Business Statistics - Theory

Business Statistics - Exercises

French II (Level A2) **

French II (Level B1) **

Spanish II (Level A2) **

Spanish II (Level B1) **

Italian II (Level A2) **

German II (Level A2) **

German II (Level B1) **

Chinese II (Level A1/A2) **

Organisational Theory and Development

Processes, Audits and Reports in Purpose Driven Organisations

International Project Management and Project Communication

International Marketing Research and Market Entry

Managerial Accounting/Controlling and Decision Making

Finance and Investment

Crowd Funding and Alternative Finance

Macroeconomics

Principles of Law

Establishing Contracts and Negotiation

French III (Level A2/A2+) **

French III (Level B1/B2) **

Spanish III (Level A2/A2+) **

Spanish III (Level B1/B2) **

Italian III (Level A2/A2+) **

German III (Level A2/A2+) **

German III (Level B1/B2) **

Chinese III (Level A2) **

Practical Training (20 weeks à 32 hours per week)

Practical Training Coaching Seminar

Artificial Intelligence Applications in Business

Entrepreneurship and Starting a Company

Budgeting and Financial Management

Key Account and Performance Management

Foreign Trade Techniques: Export Risk Management

Supply Chain Management and Simulation

Tender and Contracting

International Relations and Geopolitical Affairs

International Business Law

(formerly Export-oriented Management)
International business in a nutshell: Do you enjoy communication? Do you like to travel? Are you open to other cultures? Are you interested in international business relations? Then this degree programme is the perfect choice for you.