International Business and Economic Diplomacy master degree programme

Against the backdrop of current economic and political developments, you will recognise the significance of international business relations and capitalise on them in order to achieve success on international markets.

Our two-year master programme is centred on developing broad-based, forward-looking expertise related to international management and economic diplomacy. This programme gives you managerial skills that will enable you to confidently hold your own in a competitive and constantly changing environment. The programme also comprises wide-ranging practical elements, with a focus on ongoing enhancement of soft skills and research techniques, all of which improve your employability.

The degree programme

International and interdisciplinary, with a strong strategic and practical focus: welcome to the International Business and Economic Diplomacy master degree programme!

Slowbalisation vs. Globalisation 4.0

Although protectionism and initiatives aimed at decentralising politics are increasingly the focus of attention, digitalisation and new business models are resulting in ever closer ties between consumers and producers.

This has enabled companies to develop new global markets and change existing ones, but it is also bringing about shifts in political, economic and social frameworks.

International Business meets Economic Diplomacy

The interplay between the core elements of the programme, international business and economic diplomacy, enables our graduates to play a part in companies’ internationalisation processes.

Thanks to their sound knowledge of international market dynamics, graduates can identify business potential, and their expertise also supports successful execution of these commercial activities through establishment of a network of key international stakeholders.

Study the international way

Studying the international way: you will be studying alongside colleagues from around the world, discussing cultures, global events and economic developments with lecturers who have an interdisciplinary, international background, and exchanging notes at guest lectures and on visits to international businesses and organisations. You also have the option of spending the fourth semester at one of our partner universities.

Tip

Do you want to strike the right balance between studying and your work commitments? Or would you prefer to have the weekends off? We offer two study-time models for this part-time master degree programme: you can attend courses either on Thursdays and Fridays, or on Fridays and Saturdays.

The programme also includes courses and excursions spread over a total of three block weeks. So the degree is perfectly compatible with professional and/or family commitments.

A particularly attractive option is the dual degree we offer in conjunction with the University of the Sunshine Coast, Australia. Besides obtaining a master of arts at IMC Krems, you will also be accredited with the Australian Master of International Business at our partner institution. For this dual degree, additional tuition fees are charged at our partner institution.

Student stories

INTERNATIONAL BUSINESS AND ECONOMIC DIPLOMACY STUDENTS ON AIR

Studium International Business and Export Management - Studierender sitzt im Innenhof und liest

Studium International Business and Export Management - Studierende sitzen am Boden und reden

Studium International Business and Export Management - Mappen von Studierenden

" Our students are tomorrow’s game changers: they are open-minded, innovative, systematic and forward-looking. For them, international cooperation and diplomacy are priorities – not just as a means of promoting foreign trade, investment and innovation, but also as a way of safeguarding environmental and economic sustainability. "
Programme director Alina Schoenberg

A formula for success: theoretical knowledge + practical experience

The programme is built on three pillars.

1
1. The core subjects
Semesters 1-3
The core subject international business focuses on internal company operations that are relevant for internationalisation processes. Courses are aimed at enhancing your prior knowledge of subjects such as international management, international finance, international employment relations and international marketing.
The strategic focus of the course contents enables you to develop your managerial skills, and to accurately assess and positively influence a company’s competitiveness in an international context.
The emphasis in the core subject economic diplomacy is on external factors that provide the framework for international economic relations, and which in turn have a significant influence on business success abroad.
Courses concentrate on domestic and foreign economic policy, as well as on investment and business promotion measures. You will look at management of business relationships with domestic and foreign companies, political institutions, international organisations and NGOs, as well as the public, with a view to building effective corporate partnerships.
Courses such as International Political Economy, International Institutions, Location Analysis and International Business Law are designed to give a clearer understanding of the dynamic interaction between economics, politics and law, and underline the role of businesses in a globalised world. The opportunities and challenges arising from internationalisation are highlighted in courses including Governance and Ethics, Economic Diplomacy and International Tendering.
2
2. Employability and research skills
Semesters 1-4
The topics of international business and economic diplomacy are brought together in the core subject of Employability and Research Skills.
The Skill Lab is a place where you can enhance both your hard and soft skills. For example, the Business Analytics course shows you how to understand and analyse business data from an application-led perspective, and how such data can be used to support corporate decision-making processes. The Consulting course helps you to develop the right demeanour, which is so important for managers. Meanwhile, the Negotiation Techniques and Crisis Management courses give you the skills needed to manage commercial and political negotiations in a professional manner, and show how you can contribute to boosting your organisation’s resilience in the face of crises.
You will also learn the ins and outs of diplomatic etiquette, which will enable you act appropriately when dealing with political and business partners both at home and abroad.
You can put the skills you have acquired to the test in a wide-ranging business simulation in semester 4. The Research Methodology course helps you to broaden your academic skills. The master thesis gives you the opportunity to carry out an academic analysis of a topic taken from one of the core subjects, and in turn further enhance your skills profile.
A practical focus is more than just a buzzword at IMC Krems: programme lecturers share their real-life professional experience, and problems are discussed and analysed on the basis of case studies. In addition, projects implemented in partnership with companies allow you to examine your newly acquired knowledge from a practical viewpoint.
3
3. The electives
Semesters 2 & 3
The core subjects, International Business and Economic Diplomacy, give you a detailed insight into the internal and external factors that have a decisive impact on the success of internationalisation processes.
In your chosen elective, you go one step further and take on the role of an expert, focusing on strategic aspects of international trade in a business context, or on international collaboration from an institutional perspective.
You can tailor your degree in line with your personal interests – the electives in semesters 2 and 3 give you all the flexibility you need.
More about the electives

Curriculum

What can you expect from your studies? The curriculum provides an overview.
Click on the individual courses for further information.

Course	SWS	ECTS
Strategic Management
International Operations Management	2	3
International Operations Management Module: Strategic Management Root module: Strategic Management Semester: 1 Course code: IMOB1VO Contact hours per week: 2 ECTS: 3 Course Content: This lecture deals with relevant theories and methods in international strategic management that will support the ability of developing and implementing competitive strategies in a globalized world. The course focuses on theoretical explanations and their practical implications of the strategic role of internationalization throughout the value chain. The course will focus in particular on: International business and economic diplomacy: the firm perspective International operations strategy International coordination and networks International manufacturing and sourcing Cultural environment of global markets Motives for internationalisation Course outcome: Upon completion of this course, students are able to: recall, explain and discuss advanced concepts in strategic international management and apply them to practical problems, analyse internationalization strategies and identify their implications from an Input – Throughput – Output perspective, analyse international sourcing strategies, identify problems and challenges in strategic management and develop solutions in light of the internationalization process, reflect on different factors in manufacturing affected by internationalization, discuss current developments in international business.
Advanced International Marketing	2	3
Advanced International Marketing Module: Strategic Management Root module: Strategic Management Semester: 1 Course code: MCB1VO Contact hours per week: 2 ECTS: 3 Course Content: Value creation is impossible for a business without customers. This lecture deals with markets and market analyses. The course focuses on marketing practices of firms looking for international market opportunities. The course will concentrate on how to assess, develop and implement global market opportunities. The course will focus in particular on: Market selection Market entry strategies Entry modes Product decisions Pricing decisions Promotion and marketing communication Course outcome: Upon completion of this course, students are able to: integrate classical marketing approaches into marketing decision making, use suitable tools to analyse and identify target markets, summarise organisational buying behaviour, identify stages in the customer journey and adapt marketing decisions in a marketing action plan, develop a marketing mix for international business, which takes into account classic and new marketing channels for inclusion in marketing action plans, communicate the action plan.
International Employment Relations	2	3
International Employment Relations Module: Strategic Management Root module: Strategic Management Semester: 1 Course code: IER1ILV Contact hours per week: 2 ECTS: 3 Course Content: Dispersed workforces are very common in international business. However, digitalisation leads to changing means of collaboration. In this course students discuss the role of workstyles and leadership. definition and typology of dispersed workforces examples of global and virtual collaboration intra- and inter-firm collaboration workstyles in dispersed organisations workstyle analysis case study organisation and leadership theory working styles and the impact of cultural, political, social and economic issues in dispersed collaboration trust in virtual environments Course outcome: Upon completion of this course, students are able to: evaluate strategies for leading dispersed teams effectively, analyse different meanings and dimensions of “culture” and its impact on business practices, illustrate how leadership differs across cultures, develop strategies for managing international teams and projects, reflect on ethical dilemmas and social responsibility issues which companies encounter in different cultures, evaluate and apply integrative models for assessing and diagnosing the need for change, identify the role of leaders and managers, change agents, and change recipients at various stages of organisational change.
Financial Management
Performance Management	2	3
Performance Management Module: Financial Management Root module: Financial Management Semester: 1 Course code: PEMA1VO Contact hours per week: 2 ECTS: 3 Course Content: This lecture focuses on the performance management system that ensures that organizations define and achieve short and long term goals. Strategic planning and information systems Effects of risks and uncertainty on organisational performance Sources of information and reporting Creating performance measures (financial and non-financial performance indicators) Performance measurement in the private, public and not for profit sector Corporate failure Course outcome: Upon completion of this course, students are able to: translate strategic plans into budgets and feedback systems, identify growth-related financial decisions, develop strategic and tactic budgets, develop feedback systems, link financial decisions to strategic decisions, transform strategies into KPIs, relate the growth of a company to acquisitions and value creation, recognize risks of corporate failure.
Institutions and Diplomacy
International Institutions	2	3
International Institutions Module: Institutions and Diplomacy Root module: Institutions and Diplomacy Semester: 1 Course code: INI1ILV Contact hours per week: 2 ECTS: 3 Course Content: This course covers the essentials of the international institutions, which are important for international trade. Global governance and international relations role of IO’s for solving problems and halting conflicts international organizations and trade promotion international organizations and financial governance the role of regional IO’s for international business IO’s and economic development Course outcome: Upon completion of this course, students are able to: summaries the international institutions, their development and objectives, contrast the responsibilities and duties of the organizations and institutions, incorporate current political developments and macro trends into the business decision-making process, classify the legal institutions in Europe, appraise the impact of institutions on global affairs.
Economic Diplomacy	2	3
Economic Diplomacy Module: Institutions and Diplomacy Root module: Institutions and Diplomacy Semester: 1 Course code: ECD1VO Contact hours per week: 2 ECTS: 3 Course Content: This lecture focuses on the role of diplomacy for international business. It discusses the factors shaping economic diplomacy, the involved stakeholders as well as the economic success of international economic relations. The course will focus in particular on: the concept of economic diplomacy Reciprocity in international relations goods vs. services in international trade Determinants and stakeholder economic diplomacy and international business economic effectiveness of diplomatic representation Economic diplomacy in developed vs. developing countries trends and challenges for economic diplomacy Course outcome: Upon completion of this course, students are able to: recall, explain and discuss the role of diplomacy for international business, analyse determinants of international economic relations, identify problems and challenges in economic diplomacy, discuss current developments in international relations, distinguish between goods and services in international trade and between the requirements in international negotiations.
International Business Law	2	4
International Business Law Module: Institutions and Diplomacy Root module: Institutions and Diplomacy Semester: 1 Course code: LAW1VO Contact hours per week: 2 ECTS: 4 Course Content: This course outlines the fundamentals of international law and different legal systems, as well as addressing legal challenges (e.g. space exploitation, sea exploitation etc.). Legal environment of international business International trade law International competition law Protection and licensing of intellectual property International investment law Course outcome: Upon completion of this course, students are able to: distinguish between different legal systems, use their knowledge of international law when dealing with contracts and carrying out business activities, describe the principles of international law, discuss recent developments and their impact on business.
Employability Skills
Business Analytics I	2	4
Business Analytics I Module: Employability Skills Root module: Employability Skills Semester: 1 Course code: BUAI1WK Contact hours per week: 2 ECTS: 4 Course Content: In this course students focus on descriptive analytics. Also it discusses how data can be obtained for the purpose of supporting management decisions. This course investigates the types of data that are available and how this data can be managed and used for business purposes. The course will focus in particular on: data structures creating and managing databases data collection exploratory data analysis data visualization descriptive statistics data governance and protection Course outcome: Upon completion of this course, students are able to: identify suitable sources of data for strategic decision making, analyse the data, and draw conclusions and findings from the data, develop strategic alternatives, plan a business intelligence system, reflect on and apply methods of finding business opportunities or areas for improvement, discuss the findings and implications of data analyses.
Negotiation Techniques	1	2
Negotiation Techniques Module: Employability Skills Root module: Employability Skills Semester: 1 Course code: NET1WK Contact hours per week: 1 ECTS: 2 Course Content: This course focuses on developing relevant negotiation skills, and on the application of negotiation techniques in different business and political settings. Introduction to negotiation Negotiation planning Distributive negotiations Integrative negotiations Multi-party negotiations Cognitive and emotional biases in negotiations Negotiation on the edge Body language in negotiations Course outcome: Upon completion of this course, students are able to: explain the dynamics of international negotiations, apply negotiation techniques on several business-related situations, prepare negotiations in different settings, analyze international negotiations strategies and develop measures to improve the negotiation capacity, identify optimal outcomes of negotiation processes, lead a negotiation team, read and apply body language within negotiation situations.
Research Skills and Master Thesis
Quantitative and Qualitative Research Methods	2	2
Quantitative and Qualitative Research Methods Module: Research Skills and Master Thesis Root module: Research Skills and Master Thesis Semester: 1 Course code: QQR1WK Contact hours per week: 2 ECTS: 2 Course Content: In this course students encounter a range of social research methods and data analyses. The course will focus in particular on: research process research design and research questions principles of science and theory research questions quality in research measurement descriptive and inductive analyses quantitative research: structured interview, surveys, structured observation, content analysis, secondary analysis and official statistics qualitative research: in depth interviews, ethnography, focus groups, document analysis experiments Course outcome: Upon completion of this course, students are able to: identify different research methods, develop a research design for given research questions and theoretical frameworks, contrast suitable data collection methods, generate and test hypotheses and discuss findings, develop a qualitative line of argument supported by data.

Course	SWS	ECTS
Financial Management
International Finance	2	4
International Finance Module: Financial Management Root module: Financial Management Semester: 2 Course code: IFA2VO Contact hours per week: 2 ECTS: 4 Course Content: This lecture focuses on theoretical and practical aspects of international finance such as international capital markets, foreign exchange markets, the derivatives market. International Financial Environment Exchange Rate Behaviour Exchange Rate Risk Management Long-term asset and liability management Short-term liability management Course outcome: Upon completion of this course, students are able to: identify and analyze the markets that facilitate international business, explain the interdependency between exchange rates and economic indicators as well as external factors affecting these, identify the methods to measure and manage exchange rate risk, evaluate and discuss alternatives for the management of long-term assets and liabilities, for direct foreign investment, multinational capital budgeting, country risk, analysis and capital structure, identify and discuss multi-national corporations (MNCs), management strategies of short-term financing and international cash management.
International Taxation	2	3
International Taxation Module: Financial Management Root module: Financial Management Semester: 2 Course code: INTA2VO Contact hours per week: 2 ECTS: 3 Course Content: This lecture focuses on understanding important aspects of international corporate taxation, including national regulations, double taxation agreements and regulations at EU level. Furthermore, the course deals with tax consequences of national and international investments for firms and their subsidiaries. Transfer pricing as well as the tax burden of firms are also discussed. International taxation and strategic management Fundamentals of international taxation Taxation of international investments Allocation of profits Corporate tax harmonization in the European Union Course outcome: Upon completion of this course, students are able to: recall and explain tax treaties and the fundamentals of international taxation, explain and identify the causes of double taxation, determine differences in taxation for foreign and domestic firms, analyze the effects of transfer prices on the tax burden, determine strategies to optimize tax burden for multinational companies.
Elective 1: Trade Management Strategies
Developing Business Opportunities in International Trade	2	3
Developing Business Opportunities in International Trade Module: Elective 1: Trade Management Strategies Root module: Elective 1: Trade Management Strategies Semester: 2 Course code: S1_BDE2ILV Contact hours per week: 2 ECTS: 3 Course Content: The development of a unique and value creating business model is a key to creating successful trade opportunities. This course introduces the steps of business development, considering target markets and value proposition. analytics of environment, industries and competition innovation and modification of processes and products business idea generation creativity techniques strategies for growth of the idea and trade integration Course outcome: Upon completion of this course, students are able to: develop strategies for the development of a business including interface issues, employ creativity techniques, evaluate the feasibility of the business idea, draft business plans, use analytic tools to analyse customers and competitors.
Political and Economic Strategies
International Macroeconomics	2	3
International Macroeconomics Module: Political and Economic Strategies Root module: Political and Economic Strategies Semester: 2 Course code: IME2VO Contact hours per week: 2 ECTS: 3 Course Content: This lecture focuses on understanding open-economy including topics such as growth and capital flows, external adjustment and global imbalances, international asset pricing, exchange rates, international portfolios, financial frictions, international real business cycle models. Trade and current account balance Dynamics of open economies Exchange rates Uncertainty and international financial markezs Imperfect capital markets Course outcome: Upon completion of this course, students are able to: understand models in international macroeconomics, identify effects of external balances and trade deficits, identify currency manipulation and analyze its role in international trade, analyze capital market integration.
International Political Economy	2	4
International Political Economy Module: Political and Economic Strategies Root module: Political and Economic Strategies Semester: 2 Course code: IPE2VO Contact hours per week: 2 ECTS: 4 Course Content: This course focuses on historic and current developments in international political economy. It explores different ideological currents and theories as well as on different aspects of globalization. with the essentials of the international institutions which are important for international trade. Theories of global political economy Historical perspective of global political economy International trade Global production Global finance Division of labor Globalization in the context of development, equality and environment Course outcome: Upon completion of this course, students are able to: explain and discuss the linkage between economics and politics in a historical context, analyze main ideologies and their implications for international business, explain an discuss trends in global political economy.
Location Analysis	2	4
Location Analysis Module: Political and Economic Strategies Root module: Political and Economic Strategies Semester: 2 Course code: LOA2ILV Contact hours per week: 2 ECTS: 4 Course Content: This course addresses the economic aspects of regional development when choosing the location for operations. industrial location agglomeration and clustering spatial structure of economic activities regional specialisation regional labour markets regional growth Course outcome: Upon completion of this course, students are able to: incorporate economic factors into the planning of different trade activities, explain the role of labour and regional specialisations for the development of regional growth strategies, integrate economic development aspects of regions into planning a business strategy, critically reflect on how business decisions impact the wider economy in a region, plan strategic sourcing strategies.
Governance and Ethics	2	3
Governance and Ethics Module: Political and Economic Strategies Root module: Political and Economic Strategies Semester: 2 Course code: GET2VO Contact hours per week: 2 ECTS: 3 Course Content: This course focuses on current governance and ethical issues in international business. Concepts and theories of corporate governance Corporate governance structure, roles and responsibilities Corporate Governance in Not-for-Profit Organizations International differences and convergence in corporate governance Ethics theories Ethical behavior and leadership Current ethical problems in international busines Course outcome: Upon completion of this course, students are able to: explain and discuss the linkage between economics and politics in a historical context, analyze main ideologies and their implications for international business, explain an discuss trends in global political economy.
Elective 2: International Economic Relations
Foreign Policy Analysis	2	3
Foreign Policy Analysis Module: Elective 2: International Economic Relations Root module: Elective 2: International Economic Relations Semester: 2 Course code: S2_FPA2ILV Contact hours per week: 2 ECTS: 3 Course Content: This course focuses on the effects of foreign policies on international relations. It includes aspects such as determinants and instruments of foreign policy Models of foreign policy decision making Determinants of foreign policy Instruments of foreign poliy Economic statecraft Public opinion, media and foreign policy Course outcome: Upon completion of this course, students are able to: describe different aspects of foreign policy decision making, identify determinants of foreign policy, assess effects of foreign policy, discuss the context and effects of foreign policy, recognize the implications and and generate strategies for maintaining and improving international relations in international business.
Employability Skills
Business Analytics II	2	4
Business Analytics II Module: Employability Skills Root module: Employability Skills Semester: 2 Course code: BUAII2WK Contact hours per week: 2 ECTS: 4 Course Content: In this course students focus on predictive analysis. Several business intelligence activities, such as statistical analysis, forecasting/ extrapolation, predictive modeling (as data mining), optimization and simulation are being dicussed. The course will focus in particular on: Modelling relationships and trends in data Simple linear regression analysis Multiple linear regression Forecasting techniques (time series with linear trend, time series with seasonality) Data mining (data reduction, classification) Course outcome: Upon completion of this course, students are able to: explain and apply analytical tools to analyze data in different business settings, use software tools and analyze and interpret output sheets, report results in an unbiased manner.
Crisis Management	1	2
Crisis Management Module: Employability Skills Root module: Employability Skills Semester: 2 Course code: CM2WK Contact hours per week: 1 ECTS: 2 Course Content: This course focuses on identifying, preventing and controlling organizational crisis as well as the role of planning for crisis. Introduction to crisis management Sources of organizational crises Organizational Strategy and crisis Crisis management and communication strategies Organizational learning Trends in crisis management and management strategies Course outcome: Upon completion of this course, students are able to: identify crisis in different contexts, recall and explain the dynamics and processes of a crisis, analyze sources for crises and prepare to react to crisis, identify and discuss various crisis scenarios.

Course	SWS	ECTS
Financial Management
Mergers and Acquisitions	2	3
Mergers and Acquisitions Module: Financial Management Root module: Financial Management Semester: 3 Course code: MAA3VO Contact hours per week: 2 ECTS: 3 Course Content: Alongside business development, mergers and acquisitions are a means of achieving corporate growth or access to foreign markets. On this course the strategic and legal perspectives are discussed and students apply assessment tools. mergers and acquisitions as a means of achieving strategic growth assessment of company value aspects of due diligence the process of due diligence acquiring companies with different legal forms cultural and organisational challenges of mergers and acquisitions acquisitions and market entry Antitrust in open economies Course outcome: Upon completion of this course, students are able to: identify the essential steps of due diligence, reflect on the role of mergers and acquisitions for the strategic growth of cooperative associations, apply suitable methods for estimating the value of a firm, relate the growth of a company to acquisitions and value creation, analyse the role of M&A for FDI, apply legal, economic, commercial and political considerations to determine success factors of M&A.
Elective 1: Trade Management Strategies
Logistics and Supply Chain Management	2	4
Logistics and Supply Chain Management Module: Elective 1: Trade Management Strategies Root module: Elective 1: Trade Management Strategies Semester: 3 Course code: S1_LSM3ILV Contact hours per week: 2 ECTS: 4 Course Content: International business and trade is primarily concerned with manufactured goods. Students discuss how the sourcing, logistics and manufacturing operations contribute to the creation of value. Production planning: forecasting, planning, controlling import procedure Logistics management and network planning Inventory management and risks Supply chain integration Procurement and outsourcing strategies Distribution strategies Warehousing Course outcome: Upon completion of this course, students are able to: analyse supply chains, analyse locations with a view to their suitability for manufacturing, create integrative production, logistics and sourcing plans, develop tactics for internal and external logistics, appraise suppliers, assess the performance of operations.
International Reporting	2	4
International Reporting Module: Elective 1: Trade Management Strategies Root module: Elective 1: Trade Management Strategies Semester: 3 Course code: S1_INR3ILV Contact hours per week: 2 ECTS: 4 Course Content: This course addresses the requirements of external reporting. Students investigate international accounting standards (IFRS) and discuss how they differ from national standards. This course takes a managerial position on accounting in order to analyse and understand the company financial reporting. The course will focus in particular on: cash flow statements income statement financial position asset statement IFRS and global standards in accounting issues in global taxation reporting of finance instruments in international business: hedges, currency etc. the role of reporting and auditing corporate governance in finance Course outcome: Upon completion of this course, students are able to: distinguish between the various components, design and content of an IFRS financial statement, evaluate the elements of financial statements, summarise the role of reporting and auditing with respect to management, classify alternative ways of financing projects and corporates, develop finance approaches for small and medium-sized enterprises, evaluate different financing trends with respect to their applicability, taking standards and business requirements into account.
International Business and CSR	2	4
International Business and CSR Module: Elective 1: Trade Management Strategies Root module: Elective 1: Trade Management Strategies Semester: 3 Course code: S1_CSR3ILV Contact hours per week: 2 ECTS: 4 Course Content: This course focuses on discussing sustainable strategies for international business. Several CSR issues related to market activities, working place and the environment are analyzed from the perspective of the firm. CSR: Motives, methods and strategies Ethical markets and ethical consumers Labour rights and International Labor Standards Social entrepreneurship Transnational environmental governance Course outcome: Upon completion of this course, students are able to: explain the reasoning behind CSR activities and identify its strategic potential, develop and incorporate sustainable and ethical business, assess current topics in CSR and identify their significance for business practice, create integrative production, logistics and sourcing plans, develop tactics for internal and external logistics, appraise suppliers, assess the performance of operations.
Political and Economic Strategies
International Tendering	2	4
International Tendering Module: Political and Economic Strategies Root module: Political and Economic Strategies Semester: 3 Course code: ITE3VO Contact hours per week: 2 ECTS: 4 Course Content: This course focuses on different procurement and funding opportunities. Bidding for public sector contracts Tendering for the private sector Tendering for international development contracts Developing and managing bids Biding price Tender evaluation Course outcome: Upon completion of this course, students are able to: recall, explain and differentiate existing procurement and funding opportunities, identify and apply for appropriate funding, develop successful bids, create and manage collaboration in consortia.
Elective 2: International Economic Relations
European Economic Integration	2	4
European Economic Integration Module: Elective 2: International Economic Relations Root module: Elective 2: International Economic Relations Semester: 3 Course code: S2_EEI3ILV Contact hours per week: 2 ECTS: 4 Course Content: This course focuses on the economics of the European Union. It discusses several aspects of European economic Integration, such as common markets and activities, economic policies aiming at the optimizing the allocation and distribution of resources in the EU and economy stabilizing interventions. Dynamics of the Integration Process Common markets (goods and services, labour, capital) Sectors of activity Competitiveness policies Stabilization policies Cohesion policies Foreign relations Course outcome: Upon completion of this course, students are able to: explain and discuss the process of economic integration in Europe, assess the role of European policies for economic development and competitiveness in Europe, evaluate the implications of European integration for international business and develop strategies for business activities in the common European markets, discuss recent developments in the EU (EU-enlargement, financial crisis, protectionism, Brexit) in the context of the integration process.
Interest Groups and Advocacy	2	4
Interest Groups and Advocacy Module: Elective 2: International Economic Relations Root module: Elective 2: International Economic Relations Semester: 3 Course code: S2_IGA3ILV Contact hours per week: 2 ECTS: 4 Course Content: This course focuses on lobbyism in the context of international business. The course discusses the lobbyism techniques, strategies and the effect of interest groups on public policy. Lobbyism and models of influence Interest group strategies and influence on the regulatory process Lobbying and ethics Dynamics of corporate political lobbying Interest group politics in the global context (EU, US, Asia) Course outcome: Upon completion of this course, students are able to: explain and discuss various channels to increase influence, assess differences in advocacy across different cultures, identify and develop tactics for advocacy opportunities, evaluate ethical implications of lobbyism, discuss the effects of global advocacy campaigns.
Development Cooperation and Economic Growth	2	4
Development Cooperation and Economic Growth Module: Elective 2: International Economic Relations Root module: Elective 2: International Economic Relations Semester: 3 Course code: S2_DCEG3ILV Contact hours per week: 2 ECTS: 4 Course Content: This course focuses on development issues in emerging and developing economies. The course deals with current issues in developing countries and discusses the role of several actors and private firms in decreasing poverty and enhancing economic growth in these countries. Theories in international development Development actors and the role of private firms Issues in international development (debt, trade, climate change, gender, health, human rights) Strategies in international development Practice in international development FDI in developing countries Course outcome: Upon completion of this course, students are able to: explain reasons for differences in development, assess different levels of economic development, analyse the role of international business activities for developing countries and the effect of FDI on the host country, identify options for cooperation activities in developing countries.
Employability Skills
Consulting	2	3
Consulting Module: Employability Skills Root module: Employability Skills Semester: 3 Course code: CON3WK Contact hours per week: 2 ECTS: 3 Course Content: The course on consulting provides an overview of the industry, the role of consultants as well as the design of business consulting projects. The course focuses particularly on transformation consulting. the consulting industry typology of consulting the consultant: role, internal and external methods for transformation consulting analysis and delivery phase written and oral presentation skills/pitching Course outcome: Upon completion of this course, students are able to: identify and consider the role of consultants, analyse the consulting industry, distinguish between different consulting approaches and typologies, model transformation consulting projects, plan methods of solving consulting problems, design and deliver (pitching) a consulting presentation.
Diplomatic Protocol	1	2
Diplomatic Protocol Module: Employability Skills Root module: Employability Skills Semester: 3 Course code: DPRO3WK Contact hours per week: 1 ECTS: 2 Course Content: This course focuses on skills related with multi-cultural communication abilities. It deals with various aspects of diplomatic etiquette such as formal communication, behavior for official functions and courtesy rules. Introduction to diplomatic protocol and etiquette Order of precedence Seating arrangements and order of processions Flag protocol Gifts and honors Course outcome: Upon completion of this course, students are able to: recall and explain the formal and personal standards required for the international business environment, Identify different roles, responsibilities and privileges of different stakeholders, analyze different meeting settings and act according to etiquette.
Research Skills and Master Thesis
Research Seminar: Problems and Challenges in International Trade	2	6
Research Seminar: Problems and Challenges in International Trade Module: Research Skills and Master Thesis Root module: Research Skills and Master Thesis Semester: 3 Course code: PIB3SE Contact hours per week: 2 ECTS: 6 Course Content: Students write a seminar paper during the course of this seminar and discuss several aspects of the seminar topic. analysing relevant literature developing research gaps and questions research ethics discussion Course outcome: Upon completion of this course, students are able to: conduct literature review and evaluate the literature, articulate research questions, synthesise different theories and approaches to develop a research framework, discuss research topics in a broader context, discuss the inter-relation between businesses and economic diplomacy.

Course	SWS	ECTS
Employability Skills
International Business Project	2	4
International Business Project Module: Employability Skills Root module: Employability Skills Semester: 4 Course code: BPRO4SE Contact hours per week: 2 ECTS: 4 Course Content: Students are challenged to compete in a business simulation that combines all various aspects of a real corporation. diplomacy and policy analysis tools business simulations covering various business aspects like strategic planning, forecasting, pricing, marketing, demand planning, budgeting, etc. application of strategic tools Team management Self-reflection present results and lessons learned to the whole group Course outcome: Upon completion of this course, students are able to: use diplomacy and policy analysis tools accurately, use business methods and tools accurately, justify and defend their choice of methods, summarise findings and suggest an integrated solution to the problem, communicate their findings.
Research Skills and Master Thesis
Master Thesis	0	22
Master Thesis Module: Research Skills and Master Thesis Root module: Research Skills and Master Thesis Semester: 4 Course code: MAT4DA Contact hours per week: 0 ECTS: 22 Course Content: Submission of the master thesis Course outcome: Upon completion of this course, students are able to: examine and critically discuss literature related to the topic or research problem, compile and evaluate data for the purpose of addressing the research problem/s, discuss and critically reflect on findings, independently complete their master thesis.
Master Exam	0	4
Master Exam Module: Research Skills and Master Thesis Root module: Research Skills and Master Thesis Semester: 4 Course code: MAE4AP Contact hours per week: 0 ECTS: 4 Course Content: Master committee exam Course outcome: Within the master committee exam the student demonstrates the ability to: communicate in a target group specific manner, tie in with scientific findings of their studies and to use them for innovative ideas in practice and research, to interpret relevant data (analysing and judging), to apply theories and principles for processing specific issues and to critically reflect and evaluate them (evaluation), to communicate problems, ideas and solutions adequately (communication) and to substantiate the findings of a paper (communication, synthesis, evaluation), possess expert knowledge which partly relates to the newest findings in an occupational of academic field and which serves as a basis for innovative thinking and/or research; s/he demonstrates critical awareness of theories and fundamentals in an area and at the interface of various areas ( EHEA learning outcomes ), the ability to put his/her topic into multidisciplinary (research) context and to strike links to relevant issues/subjects of his/her studies and their occupational and research fields, use facts and conceptual knowledge within broader contexts, transfer expert knowledge to different and interconnected areas (knowledge and transfer), to use it in new situations (application and synthesis), to make use of theories and concepts, to solve problems, to find new ways and justify solutions (application, analysis) as well as to communicate their ideas and arguments adequately (communication).

Electives

Choose your own focus areas. You select one of two electives on the programme. Courses are held in semesters 2 and 3.

Trade Management Strategies

Do you want to break into international markets with your products? Building on the core subjects, this elective takes you through key aspects that enable you to define a successful export strategy.

These include preparing business plans, which covers elements such as ideation, market and competitor analysis, and the export strategy. You will also study supply chain management, which gives you a clearer picture of the strategic significance of procurement, logistics and goods manufacturing.

There are also courses dealing with international accounting standards, meaning you will be in a position to handle financial reporting after you graduate.

In addition to business-related considerations, you will also gain an insight into the social responsibilities of international businesses, and learn how to develop strategies that enable your company to operate more sustainably.

International Economic Relations

If you’re looking to learn about international cooperation at an institutional level, this elective enables you to examine the factors that influence political systems, and the ways in which they do so. This puts you in a position to identify political trends and analyse the political stability of states and regions. You will investigate the role played by interest groups in political decision-making processes.

The elective also examines the process of economic and political integration in Europe. The aim is to enable you to analyse the effects of the EU’s trade and regional policies, the integration of its factor markets, monetary union and the EU expansion process.

However, the elective does not focus exclusively on Europe: the heterogeneous development of countries is an aspect of globalisation, which therefore also gives rise to options for collaboration with developing countries.

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Career paths for graduates of the International Business and Economic Diplomacy master programme

After graduating from the International Business and Economic Diplomacy master programme, you will have advanced knowledge of management, as well as expertise in economic and political analysis, and negotiating. This means you are ideally placed to perform various roles in private and public sector organisations with an international focus.

Strategic aspects are the centre of attention throughout the programme. Your interdisciplinary education allows you to assume managerial responsibility for a variety of functions.

You have the option to put your knowledge to use at an Austrian company, or to head abroad. Whichever you choose, you will have what it takes to launch an international career, and your professional experience as well as any time spent studying abroad during the programme will boost your attractiveness for prospective employers.

Or are you interested in starting your own business? The broad-based approach employed in the degree programme gives you all the tools you need to set up your own company and manage it successfully.

The professional areas open to graduates include
National and international organisations and NGOs
Foreign direct investment (FDI) management
Think tanks
Consulting
Foreign trade (import/export)
International marketing
Outsourcing/product management
Risk management and hedging
HR and employee development

10 good reasons

What makes us special? We are more than happy to tell you about the aspects of our university, which we are especially proud of.

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Krems

Friendly and cosmopolitan: The city attracts students from all over the world, who come to study, research and work together.

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Service centers

Our university has removed a host of administrative hurdles, leaving you free to concentrate fully on your studies.

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Advisory Service

Do you have questions regarding our degree programmes or the application? Contact our Prospective Student Advisory Service.

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Opinions: International Business and Economic Diplomacy

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Our team

Get to know the core team of our master degree programme International Business and Economic Diplomacy.

Prof.(FH) Dr. Alina Schoenberg
Programme Director International Business and Economic Diplomacy
Institute International Trade and Sustainable Economy
+43 2732 802 181
[email protected]
IMC International Campus Piaristengasse
Tourism and Leisure Management
Bachelor of Arts in Business / full-time
Export-oriented Management
Bachelor of Arts in Business / full-time
International Business and Economic Diplomacy
Master of Arts in Business / part-time
Schoenberg, A. (2021): Urban resurgence in European cities. Regional Science Policy and Practice, 13(3): 590.
Schoenberg, A., Bartholomae, F. (2019): Two Shades of Urban Shrinkage: Innovation and Economic Structure in Cities with a Declining Population. CESifo Forum 03/2019 (Autumn): Urban Challenges in Europe, 20(3): 15-19.
Kotek, K., Schoenberg, A., Schwand, C. (2018): CSR Behavior: Between Altruism and Profit Maximization. In Altenburger, R. (Hrsg.), Innovation Management and Corporate Social Responsibility (159-169). Wiesbaden: Springer Fachmedien.
Doi: https://doi.org/10.1007/978-3-319-93629-1
Schoenberg, A. (2018): Regional Disparities in Europe: An Assessment of the Impact of the 2007–2013 Funding Programme on Convergence in Romania and Bulgaria. CESifo Forum 01/2018, 19(1): 32-36.
Bartholomae, F., Nam, C., Schoenberg, A. (2017): Urban Resurgence as a Consumer City: A Case Study for Weimar in Eastern Germany. CESifo Working Paper No. 6610.
Bartholomae, F., Nam, C., Schoenberg, A. (2017): Urban shrinkage and resurgence in Germany. Urban Studies, 54(12): 2071-2718.
Doi: https://doi.org/10.1177/0042098016657780
Josten, S., Bartholomae, F., Schoenberg, A. (2016): National Debt Policies in Europe after the Crisis. CESifo Forum, 17(1): 72-76.
Prof.(FH) Dr. Alina Schoenberg
Programme Director International Business and Economic Diplomacy
Programme Director International Business and Economic Diplomacy
Prof.(FH) Dr. Alina Schoenberg

Mag. Dr. Jan Grumiller
Professor Department of Business
Institute Business Administration and Management
+43 2732 802 316
[email protected]
IMC Campus KremsIMC Campus Trakt G
Global Value Chains & Supply Chain Management
Industrial Policy (Current focus - supply chain resilience and sustainability, reshoring)
International Trade & Trade Policy
Unternehmensführung
Bachelor of Arts in Business / part-time
Export-oriented Management
Bachelor of Arts in Business / full-time
International Business and Economic Diplomacy
Master of Arts in Business / part-time
Management
Master of Arts in Business / part-time
Business Administration
Bachelor of Arts in Business / full-time
Unternehmensführung
Bachelor of Arts in Business / full-time
Staritz, C., Tröster, B., Grumiller, J., Maile, F. (2022): Price-Setting Power in Global Value Chains: The Cases of Price Stabilisation in the Cocoa Sectors in Côte d’Ivoire and Ghana. The European Journal of Development Research.
Doi: https://doi.org/10.1057/s41287-022-00543-z
Grumiller, J., Grohs, H. (2022): Sustainability in the cocoa-chocolate global value chain: From voluntary initiatives to binding rules?. Wien: Österreichische Forschungsstiftung für Internationale Entwicklung.
Grumiller, J., Grohs, H., Reiner, C. (2021): Increasing resilience and security of supply production post-COVID-19: from global to regional value chains? Case Study on Medical and Pharmaceutical Products. Wien: Österreichische Forschungsstiftung für Internationale Entwicklung.
Raza, W., Grumiller, J., Grohs, H., Essletzbichler, J., Pintar, N. (2021): Post Covid-19 value chains: options for reshoring production back to Europe in a globalised economy. Brüssel: Publications Office of the European Union.
Doi: https://doi.org/10.2861/118324
Grumiller, J., Grohs, H. (2021): Increasing security of supply for critical medical and pharmaceutical goods in the EU: lessons from the COVID-19 pandemic. Wien: Österreichische Forschungsstiftung für Internationale Entwicklung.
Grumiller, J. (2021): Analyzing structural change and labor relations in global commodity chains: the Ethiopian leather industry. In Komlosy, A., Goran, M. (Hrsg.), Global Commodity Chains and Labour Relations (224 - 248). Leiden, NL: Brill.
Doi: https://doi.org/10.1163/9789004448049_010
Grumiller, J. (2021): Industriepolitik und Upgrading im äthiopischen Ledersektor. In Fischer, K., Reiner, C., Staritz, C. (Hrsg.), Globale Warenketten und ungleiche Entwicklung (238-242). Wien: Mandelbaum.
Grumiller, J., Grohs, H. (2021): Security of supply for critical medical and pharmaceutical goods in the Global North and South: lessons from COVID-19 pandemic. In ÖFSE (Hrsg.), Österreichische Entwicklungspolitik 2021 (29 - 36). Wien: Südwind Verlag.
Grumiller, J. (2021): Analyzing industrial policy regimes within global production networks: the Ethiopian leather industry. Journal of Economic Geography, 21(3): 433-457.
Doi: https://doi.org/10.1093/jeg/lbaa021
Grumiller, J., Raza, W., Grohs, H. (2020): Strategies for sustainable upgrading in global value chains: The Egyptian textile and apparel sector.. Wien: Österreichische Forschungsstiftung für Internationale Entwicklung.
Raza, W., Grumiller, J., Grohs, H., Alexander, R. (2020): Value Chain Analysis for Home Textiles from Egypt. Wien: Österreichische Forschungsstiftung für Internationale Entwicklung.
Tröster, B., von Arnim, R., Staritz, C., Raza, W., Grumiller, J., Grohs, H. (2020): Delivering on promises? The expected impacts and implementation challenges of the Economic Partnership Agreements between the European Union and Africa. Journal of Common Market Studies, 58(2): 356 - 383.
Doi: https://doi.org/10.1111/jcms.12923
Grumiller, J., Raza, W. (2019): Import promotion as an instrument of development cooperation – lessons from European experiences for Austrian development cooperation.. Wien: Österreichische Forschungsstiftung für Internationale Entwicklung.
Grumiller, J., Raza, W. (2019): The Ethiopian Leather and Leather Products Sector: An Assessment of Export Potentials to Europe and Austria. Wien: Österreichische Forschungsstiftung für Internationale Entwicklung.
Grumiller, J., Raza, W., Azmeh, S., Alexander, R., Yilma, T. (2019): Value Chain Analysis for Leather Products from Ethiopia. Wien: Österreichische Forschungsstiftung für Internationale Entwicklung.
Grumiller, J., Tröster, B. (2019): Freihandelsabkommen und Ungleichheit: Die Wirtschaftsabkommen zwischen der EU und Afrikanischen Ländern. In Fischer, K., Grandner, M. (Hrsg.), Globale Ungleichheit (209 - 213). Wien: Mandelbaum.
Tröster, B., Grumiller, J., Grohs, H., Raza, W., Staritz, C., von Arnim, R. (2019): Combining trade and sustainability? The Free Trade Agreement between the EU and Vietnam. Wien: Österreichische Forschungsstiftung für Internationale Entwicklung.
Grumiller, J. (2018): Upgrading Potentials and Challenges in Commodity-Based Value Chains: The Ivorian and Ghanaian Cocoa Processing Sectors. Austrian Journal for Development Studies, 34(3/4): 15-45.
Grumiller, J., Grohs, H., Raza, W., Staritz, C., Tröster, B. (2018): Strategies for sustainable upgrading in global value chains: the Tunisian olive oil sector. Wien: Österreichische Forschungsstiftung für Internationale Entwicklung.
Grumiller, J., Azmeh, S., Raza, W., Staritz, C., Tröster, B. (2018): Strategies for sustainable upgrading in global value chains: the Tunisian textile and apparel sector. Wien: Österreichische Forschungsstiftung für Internationale Entwicklung.
Tröster, B., Raza, W., Grohs, H., Grumiller, J., von Arnim, R., Staritz, C. (2018): The EU-Tunisia Deep and Comprehensive Free Trade Area (DCFTA): macroeconomic impacts and pro-developmental policy responses. Wien: Österreichische Forschungsstiftung für Internationale Entwicklung.
Tröster, B., Grohs, H., Grumiller, J., Raza, W., Staritz, C., Tröster, B. (2018): The Economic Partnership Agreements with Africa: macroeconomic impacts and pro-developmental policy responses. Wien: Österreichische Forschungsstiftung für Internationale Entwicklung.
Grumiller, J., Grohs, H., Raza, W., Staritz, C., Tröster, B. (2018): Strategies for sustainable upgrading in global value chains: the Ivorian and Ghanaian cocoa processing sectors. Wien: Österreichische Forschungsstiftung für Internationale Entwicklung.
Grumiller, J., Arndt, C., Grohs, H., Raza, W., Staritz, C., Tröster, B. (2018): Strategies for sustainable upgrading in global value chains: the Ivorian and Ghanaian mango sectors. Wien: Österreichische Forschungsstiftung für Internationale Entwicklung.
Grumiller, J., Raza, W., Staritz, C., Grohs, H., Arndt, C. (2018): Perspectives for export-oriented industrial policy strategies for selected African countries: case studies Côte d’Ivoire, Ghana and Tunisia. Wien: Österreichische Forschungsstiftung für Internationale Entwicklung.
Grumiller, J., Raza, W., Staritz, C., Tröster, B., van Arnim, R., Grohs, H. (2018): The economic and social effects of the EU Free Trade Agreement (DCFTA) with Tunisia. Wien: Österreichische Forschungsstiftung für Internationale Entwicklung.
Grumiller, J., Raza, W., Staritz, C., Tröster, B., van Arnim, R., Grohs, H. (2018): The economic and social effects of the EU Free Trade Agreement with Vietnam. Wien: Österreichische Forschungsstiftung für Internationale Entwicklung.
Grumiller, J., Raza, W., Staritz, C., Tröster, B., van Arnim, R. (2018): The economic and social effects of the Economic Partnership Agreements on selected African countries. Wien: Österreichische Forschungsstiftung für Internationale Entwicklung.
Grumiller, J., Raza, W., Tröster, B. (2016): The EU Trade Regime and the Global South. Austrian Journal for Development Studies, 32(3): 4-15.
Raza, W., Grumiller, J., Taylor, L., Tröster, B., von Arnim, R. (2014): ASSESS_TTIP: Eine Einschätzung der behaupteten Vorteile der transatlantischen Handels- und Investitionspartnerschaft (TTIP). Wien: Österreichische Forschungsstiftung für Internationale Entwicklung.
Grumiller, J. (2014): Ex-ante versus ex-post assessments of the economic benefits of Free Trade Agreements: lessons from the North American Free Trade Agreement (NAFTA). Wien: Österreichische Forschungsstiftung für Internationale Entwicklung.
Raza, W., Grumiller, J., Taylor, L., Tröster, B., von Arnim, R. (2014): ASSESS_TTIP: Assessing the Claimed Benefits of the Transatlantic Trade and Investment Partnership (TTIP). Wien: Österreichische Forschungsstiftung für Internationale Entwicklung.
Raza, W., Grumiller, J., Taylor, L., Tröster, B., von Arnim, R. (2014): An Economic Assessment of the Claimed Benefits of the Transatlantic Trade and Investment Partnership (TTIP). In Scherrer, C. (Hrsg.), The Transatlantic Trade and Investment Partnership (TTIP): Implications for Labor (41 - 99). München/Mering: Rainer Hampp Verlag.
Mag. Dr. Jan Grumiller
Professor Department of Business
Birgit Teufer, MA
Research Assistant/ Phd Student Department of Business
Institute Business Administration and Management
+43 2732 802 208
[email protected]
IMC Campus KremsIMC Campus Trakt G
Business Administration
Bachelor of Arts in Business / full-time
International Business and Economic Diplomacy
Master of Arts in Business / part-time
Sondierungsstudie zur Unterstützung der Entwicklung eines Leitfadens für Forscher/innen hinsichtlich der Nutzung und Entwicklung von Normen in Forschungsprojekten
Department of Business
Open Innovation (OI) & KMU - Explorative Bedarfsermittlung für öffentliche Unterstützung bei OI-Ökosystemen, Makerspaces und im Crowdsourcing
Department of Business
Einfluss alternativer Konsument*innennetzwerke auf nachhaltige Entwicklung und Regionalentwicklung
Project Leader, Department of Business
Radauer, A., Baronowski, S., Yeghyan, M., et al. (2022): Scoping study for supporting the development of a code of practice for researchers on standardisation : final report. Luxembourg: Publications Office of the European Union.
Doi: https://doi.org/10.2777/567608
Viswanathan, M., Kahwati, L., Jahn, B., Giger, K., Dobrescu, A., Hill, C., Klerings, I., Meixner, J., Persad, E., Teufer, B., Gartlehner, G. (2020): Universal screening for SARS‐CoV‐2 infection: a rapid review. Cochrane Database of Systematic Reviews(9): 1465-1858.
Doi: https://doi.org/10.1002/14651858.CD013718
Teufer, B., Nußbaumer-Streit, B., Schwingshackl, L., Langer, G., Ebenberger, A., Gartlehner, G. (2020): GRADE-Leitlinien zu Gerechtigkeit 4. Berücksichtigung der Gerechtigkeit im Gesundheitswesen bei der Entwicklung von GRADE-Leitlinien: von der Evidenz zur Empfehlung (deutsche Übersetzung). Zeitschrift für Evidenz, Fortbildung und Qualität im Gesundheitswesen, 156: 105-112.
Doi: https://doi.org/10.1016/j.zefq.2020.07.005
Chevance, A., Ravaud, P., Tomlinson, A., Le Berre, C., Teufer, B., Touboul, S., Tran, V. (2020): Identifying outcomes for depression that matter to patients, informal caregivers, and health-care professionals: qualitative content analysis of a large international online survey. The Lancet Psychiatry, 7(8): 692-702.
Doi: https://doi.org/10.1016/S2215-0366(20)30191-7
Sommer, I., Teufer, B., Szelag, M., Nussbaumer-Streit, B., Titscher, V., Klerings, I., Gartlehner, G. (2020): The performance of anthropometric tools to determine obesity: a systematic review and meta-analysis. Scientiﬁc reports, 10(1): 12699.
Doi: https://doi.org/10.1038/s41598-020-69498-7
Ebenberger, A., Nussbaumer-Streit, B., Teufer, B., Langer, G., Schwingshackl, L., Töws, I., Gartlehner, G. (2020): GRADE-Leitlinien zu Gerechtigkeit 3: Berücksichtigung der Gerechtigkeit im Gesundheitswesen bei der Entwicklung von GRADE-Leitlinien: Vertrauenswürdigkeit der Evidenz beurteilen (deutsche Übersetzung). Zeitschrift für Evidenz, Fortbildung und Qualität im Gesundheitswesen, 153: 119-125.
Doi: https://doi.org/10.1016/j.zefq.2020.06.001
Teufer, B., Ebenberger, A., Aﬀengruber, L., Kien, C., Klerings, I., Szelag, M., Grillich, L., Griebler, U. (2019): Evidence-based occupational health and safety interventions: a comprehensive overview of reviews. BMJ open, 9(12): e032528.
Doi: https://doi.org/10.1136/bmjopen-2019-032528
Nußbaumer-Streit, B., Teufer, B., Langer, G., Meerpohl, J., Ebenberger, A., Gartlehner, G. (2019): GRADE-Leitlinien zu Gerechtigkeit 2. Berücksichtigung der Gerechtigkeit im Gesundheitswesen bei der Entwicklung von GRADE-Leitlinien: Erweiterung der Checkliste zur Entwicklung von Leitlinien (deutsche Übersetzung). Zeitschrift für Evidenz, Fortbildung und Qualität im Gesundheitswesen, 147: 120-126.
Doi: https://doi.org/10.1016/j.zefq.2019.11.001
Teufer, B., Nußbaumer-Streit, B., Ebenberger, A., Titscher, V., Conrad, S., Langer, G., Töws, I., Gartlehner, G. (2019): GRADE-Leitlinien zu Gerechtigkeit 1. Berücksichtigung der Gerechtigkeit im Gesundheitswesen bei der Entwicklung von GRADE-Leitlinien: Einführung und Hintergründe (deutsche Übersetzung). Zeitschrift für Evidenz, Fortbildung und Qualität im Gesundheitswesen, 146: 53-59.
Doi: https://doi.org/10.1016/j.zefq.2019.08.002
Matyas, N., Aschenberger, F. , Wagner, G., Teufer, B., Auer, S., Gisinger, C., Kil, M., Klerings, I., Gartlehner, G. (2019): Continuing education for the prevention of mild cognitive impairment and Alzheimer’s-type dementia: a systematic review and overview of systematic reviews. BMJ open, 9(7): e027719.
Doi: https://doi.org/10.1136/bmjopen-2018-027719
Sommer, I., Titscher, V., Teufer, B., Klerings, I., Nußbaumer-Streit, B., Szelag, M., Affengruber, L., Wagner, G., Glechner, A., Kien, C., Ebenberger, A., Schiller-Frühwirth, I., Dorner, T., Siebenhofer, A., Haditsch, B., Bachler, H., Siebert, U., Gartlehner, G. (2019): Evidenzbasierte Empfehlungen zur Überarbeitung der österreichischen Vorsorgeuntersuchung. Wiener medizinische Wochenschrift , 169: 339-349.
Doi: https://doi.org/10.1007/s10354-019-0699-6
Teufer, B., Sommer, I., Nussbaumer-Streit, B., Titscher, V., Bruckmann, C., Klerings, I., Gartlehner, G. (2019): Screening for periodontal diseases by non-dental health professionals: a protocol for a systematic review and overview of reviews. Systematic reviews, 8(1).
Doi: https://doi.org/10.1186/s13643-019-0977-9
Wagner, G., Schultes, M., Titscher, V., Teufer, B., Klerings, I., Gartlehner, G. (2017): Eﬃcacy and safety of levomilnacipran, vilazodone and vortioxetine compared with other second-generation antidepressants for major depressive disorder in adults: A systematic review and network meta-analysis. Journal of aﬀective disorders, 228: 1-12.
Doi: https://doi.org/10.1016/j.jad.2017.11.056
Birgit Teufer, MA
Research Assistant/ Phd Student Department of Business
Prof.(FH) Dipl.-Ing. Dipl.-Wirtsch.-Ing. Michael Bartz
Professor Department of Business
Institute International Trade and Sustainable Economy
+43 2732 802 392
[email protected]
IMC International Campus Piaristengasse
Management von Gesundheitsunternehmen
Master of Arts in Business / part-time
Export-oriented Management
Bachelor of Arts in Business / full-time
Digital Business Innovation and Transformation
Master of Arts in Business / part-time
International Business and Economic Diplomacy
Master of Arts in Business / part-time
Management
Master of Arts in Business / part-time
Guide für Mobiles Arbeiten
Project Leader, Department of Business
MBIT New World of Work Erfolgsmessung
Project Leader, Department of Business
New World of Work: Erfolgsmessung Porsche Informatik GmbH
Project Leader, Department of Business
Bartz, M., Schwand, C. (2021): Spielregeln für Mobiles Arbeiten (ISBN 978-3950467628). Seattle: KDP.
Bartz, M., Borenich, J., Schmutzer, T. (2021): Hybrides Arbeiten & Digitalisierung. Warum Homeoffice erst der Anfang war und kein Stein auf dem anderen bleibt. Seattle: Amazon KDP.
Bartz, M. (2020): Leitfaden für die Entwicklung von organisatorischen Spielregeln für mobiles Arbeiten und ihre nachhaltige Implementierung. Wien: BMA.
Bartz, M., Danninger, O., Heidler, P., Hemetsberger, M., Kitzberger, D., Koren, K., Stampfl-Walch, D. (2020): Homeoffice & Videokonferenzen. Was bleibt nach der Krise und wie?. St. Pölten: Amt der NÖ Landesregierung.
Bartz, M. (2018): Digital Transformation Toolbox Part 1. Seattle: Amazon KDP.
Schwand, C., Kormann, G., Pacher, F., Bartz, M. (2018): Digitale Transformation: Mehrwert durch Vernetzung und Austausch in Multi-Projekt-Umgebungen durch strategische Partnerschaften. In Fachhochschule Salzburg GmbH (Hrsg.), Online Tagungsband FHK Forschungsforum 2018 (1-9). Salzburg: FFH.
Bartz, M., Schwand, C. (2017): Preis der Freiheit – Nutzen von Spielregeln für Mobil- Flexibles Arbeiten. In IMC Fachhochschule Krems GmbH (Hrsg.), Online Tagungsband FHK Forschungsforum 2017 (899-905). Krems: FFH.
Bartz, Michael, Gnesda, Andreas, Schmutzer, Thomas (Hrsg.) (2017): Unternehmen der nächsten Generation. Berlin: Springer.
Bartz, M., Schmutzer, T. (2014): New World of Work. Warum kein Stein auf dem anderen bleibt. Wien: Linde.
Kormann, G., Schuneritsch, W., Bartz, M., Kotek, K., Schwand, C. (2011): Risikoadjustierte Entscheidungsmodelle im Servicebereich - ein Mythos trifft auf Best Practice. In FH Campus Wien (Hrsg.), Tagungsband 5. Forschungsforum der österreichischen Fachhochschulen, 27.-28. April 2011 (-). Wien: FFH.
Prof.(FH) Dipl.-Ing. Dipl.-Wirtsch.-Ing. Michael Bartz
Professor Department of Business
Dr. Anna Fornalska
Professor Department of Business
Institute International Trade and Sustainable Economy
+43 2732 802 201
[email protected]
IMC International Campus Piaristengasse
Business Administration
Bachelor of Arts in Business / full-time
Tourism and Leisure Management
Bachelor of Arts in Business / part-time
International Business and Economic Diplomacy
Master of Arts in Business / part-time
Export-oriented Management
Bachelor of Arts in Business / full-time
Export-oriented Management in Tashkent
Bachelor of Arts in Business / full-time
Adamska-Mieruszewska, J.,Mrzygłód, U., Suchanek, M., Fornalska-Skurczyńska, A. (2021): KEEP IT SIMPLE. THE IMPACT OF LANGUAGE ON CROWDFUNDING SUCCESS. Journal of Scientific Papers ECONOMICS & SOCIOLOGY, 14(1): 130-144.
Doi: https://doi.org/10.14254/2071-789X.2021/14-1/9
Umiński, S., Fornalska-Skurczyńska, A. (2021): Region as a small open economy and an exporter. In Umiński, S.,Nazarczuk, J.M. (Hrsg.), Regions in International Trade (6-25). Warsaw, Poland: De Gruyter Open Poland.
Doi: https://doi.org/10.1515/9788395815041
Shneor, R., Mrzygłód, U., Adamska-Mieruszewska, J., Fornalska-Skurczyńska, A. (2021): The role of social trust in reward crowdfunding campaigns’ design and success. Electronic Markets.
Doi: https://doi.org/10.1007/s12525-021-00456-5
Fornalska-Skurczynska, A. (2020): Determinanty działalności eksportowej w świetle najnowszych teorii handlu międzynarodowego. Gdansk: Wydawnictwo Uniwersytetu Gdanskiego.
Fornalska-Skurczynska, A. (2018): The importance of firm location for exports activity - literature review. Przedsiebiorczosc i Zarzadzanie, 19(2.1): 131-138.
Fornalska-Skurczynska, A., Skurczynski, A. (ed.) (2016): Introduction to International Trade. Gdansk: Gdansk University Press.
Fornalska-Skurczynska, A. (2015): How to effectively support export activity. Oeconomia Copernicana, 6(3): 61-67.
Doi: https://doi.org/10.12775/OeC.2015.021
Dr. Anna Fornalska
Professor Department of Business
Prof.(FH) Klaus Kotek, MBA
Professor Department of Business
Institute International Trade and Sustainable Economy
+43 2732 802 383
[email protected]
IMC International Campus Piaristengasse
International insurance industry and financial management
International Marketing and Brand Management
CSR (Corporate Social Responsibility) and sustainability
Business Administration
Bachelor of Arts in Business / full-time
International Business and Economic Diplomacy
Master of Arts in Business / part-time
Export-oriented Management
Bachelor of Arts in Business / full-time
International Wine Business
Bachelor of Arts in Business / full-time
Digital Innovation Hub OST (DIHOST)
Department of Science & Technology
Schwand, C., Kotek, K. (2019): Die Untersuchung des Informationsbedarfs, gesellschaftlicher Entwicklungen und neuer Werbeformen - Auswirkungen von Google Trends auf die Werbewirtschaft. In Heinemann, S. (Hrsg.), Werbegeschichten - Markenkommunikation zwischen Tradition und Innovation. Europäische Kulturen in der Wirtschaftskommunikation (307-326). Wiesbaden: Springer VS.
Kotek, K., Schoenberg, A., Schwand, C. (2018): CSR Behavior: Between Altruism and Profit Maximization. In Altenburger, R. (Hrsg.), Innovation Management and Corporate Social Responsibility (159-169). Wiesbaden: Springer Fachmedien.
Doi: https://doi.org/10.1007/978-3-319-93629-1
Schwand, C., Kotek, K., Kormann, G. (2016): GW St. Pölten – Industriell. Integrativ. Innovativ. In Wagner, U., Reisinger, H., Schwand, C. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 7 (99-108). Wien: Facultas.
Kotek, K. (2013): Orange Austria - Beim Verkauf liegen die Nerven blank. In Wagner, U., Reisinger, H., Schwand, C. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 6 (75-86). Wien: Facultas Verlag.
Schwand, C., Berger, C., Hartbach, S., Kleiss, D., Kotek, K., Kormann, G., Schachner, M., & Neuherz, C. (2011): Grundelemente der Verkaufsraumgestaltung: Die Suche nach dem Stern. In FH Campus Wien (Hrsg.), Tagungsband 5. Forschungsforum der österreichischen Fachhochschulen, 27.-28. April 2011 (-). Wien: FFH.
Kormann, G., Schuneritsch, W., Bartz, M., Kotek, K., Schwand, C. (2011): Risikoadjustierte Entscheidungsmodelle im Servicebereich - ein Mythos trifft auf Best Practice. In FH Campus Wien (Hrsg.), Tagungsband 5. Forschungsforum der österreichischen Fachhochschulen, 27.-28. April 2011 (-). Wien: FFH.
Prof.(FH) Klaus Kotek, MBA
Professor Department of Business
Prof.(FH) DI Roman H. Mesicek
Programme Director Environmental and Sustainablity Management
Institute International Trade and Sustainable Economy
+43 2732 802 661
[email protected]
IMC International Campus Piaristengasse
Corporate Social Responsibility
Stakeholder Management
Sustainable Development
Umwelt- und Nachhaltigkeitsmanagement
Master of Arts in Business / part-time
Export-oriented Management
Bachelor of Arts in Business / full-time
International Business and Economic Diplomacy
Master of Arts in Business / part-time
Nachhaltiges biologisches Recycling von umweltbedenklichen Stoffen (Rare Earth Elements) aus Elektronikabfall und Abwässern
Department of Science & Technology
Energiewende bottom up – Sozial innovative Handlungsansätze und neue AkteurInnen
Project Leader, Department of Business
„Europe Engage“: Mit Service-Learning eine Kultur des bürgerschaftlichen Engagements innerhalb der Hochschulbildung in Europa entwickeln
Department of Business
Corporate Social Responsibility (CSR) und Innovationsmanagement
Department of Business
Pferzinger, M., Mesicek, R.H., Bachner, C. (2022): Das Beste aus zwei Welten: Die Kombination von Design Thinking und Service Learning. In Schmidberger, I., Stricker, T., Müller, U. (Hrsg.), Design Thinking im Bildungsmanagement (229–238). Wiesbaden: Springer.
Doi: https://doi.org/10.1007/978-3-658-36951-4_15
Perkiss, S., Dean, B., Mills, R., Acosta, P., Anastasiadise, S., Gibbons, B., Gonzalez-Perez, M., Heithaus, T., Jun, H., Mesicek, R., Bayerlein, L., Wersuna, A. (2019): Learning Experientially for Corporate Contribution to Global Sustainable Development: International Applications of the WikiRate Project. In Gonzalez-Perez, M., Lynden, K., Taras, V. (Hrsg.), The Palgrave Handbook of Learning and Teaching International Business and Management (697-720). Cham: Palgrave Macmillan.
Doi: https://doi.org/10.1007/978-3-030-20415-0_33
Perkiss, S., Dean, B., Gibbons, B., Heithaus, T., Wersun, A., Gonzalez-Perez, M., Anastasiadis, S., Acosta, P., Mesicek, R., Jun, H., Mills, R. (2018): WikiRaStudent Engagement Report: International Case Studies. In University of Wollongong (Hrsg.), Research Online (11). Wollongong, Australia: University of Wollongong, WikiRate & PRME.
Altenburger, R., Mesicek, R. (Hrsg.). (2016): CSR und Stakeholdermanagement. Berlin Heidelberg: Gabler.
Doi: https://doi.org/10.1007/978-3-662-46560-8
Mesicek, R., Weber, L. (2011): Diversity als zentrales Element von Corporate Social Responsibility. In Pauser, N., Wondrak, M. (Hrsg.), Praxisbuch Diversity Management (449-462). Wien: Facultas.
Prof.(FH) DI Roman H. Mesicek
Programme Director Environmental and Sustainablity Management
Prof.(FH) Mag. Dr. Martin Waiguny
Academic Head
Academic Board
+43 2732 802 250
[email protected]
IMC Campus KremsIMC Campus Trakt G
Consumer behaviour and New Media. Product Placements, Entertainment Theory, Gamification, Advertising
Consumer Strategy. Advertising and Advertising psychology, Customer relationship Management, Information based Customer Management
Quantitative and Qualitative Research Methods
Business Administration
Bachelor of Arts in Business / full-time
International Business and Economic Diplomacy
Master of Arts in Business / part-time
eMobSim - Elektromobilität im Alltag
Department of Business
Enterprise 4.0 – Erfolg im digitalen Zeitalter
Department of Business
van Berlo Z. M. C., van Reijmersdal, E. A., Waiguny, M. K. J. (2022): Twenty years of research on gamified advertising: a systematic overview of theories and variables. International Journal of Advertising.
Doi: https://doi.org/10.1080/02650487.2022.2143098
Pferzinger M., Waiguny M.K.J. (2022): Curriculare Implementierung von Design Thinking. In Schmidberger, I., Wippermann, S., Stricker, T., Müller, U. (Hrsg.), Design Thinking im Bildungsmanagement (191-197). Wiesbaden: Springer.
Doi: https://doi.org/10.1007/978-3-658-36951-4_12
Kennedy, A.M., Waiguny, K.J., Lockie, M.A. (2021): Children’s consumption culture development through Christmas myths: ethical implications. Young Consumers, early Cite.
Doi: https://doi.org/10.1108/YC-05-2021-1333
Enz, I., Zehetner, R., Bauer-Krösbacher, C., Waiguny, M.K.J. (2021): IMC Rise®: Eine Case Study über die Stärkung von Resilienz im virtuellen Kontext. In Schutti-Pfeil G., Darilion A., Ehrenstorfer B. (Hrsg.), 9. TAG DER LEHRE TEACHING DER FH OÖ Tagungsband (52-59). Linz: FH Oberösterreich.
Waiguny M.K.J., Rosengreen S. (Hrsg.). (2021): Advances in Advertising Research (Vol. XI): Designing and Communicating Experience. Wiesbaden: Springer.
Doi: https://doi.org/10.1007/978-3-658-32201-4
Kleiss, D.F., Waiguny, M.K.J. (2021): Sustainability and Diversity Labels in Job Ads and Their Effect on Employer Brands. In Waiguny M.K.J, Rosengreen S. (Hrsg.), Advances in Advertising Research (Vol. XI) Designing and Communicating Experience (255-272). Wiesbaden: Springer.
Doi: https://doi.org/10.1007/978-3-658-32201-4_18
Lovazs-Bukova, H., Hage, R., Waiguny, M.K.J., Gruber-Mücke, T. (2020): ESTABLISHING AN AVATAR-BASED PRESENCE ON INSTAGRAM. In Doucek, P., Chroust, G., Oškrdal, V. (Hrsg.), IDIMT-2020 Digitalized Economy, Society and Information Management (245-252). Linz: Trauner Verlag.
Hwang, E., Waiguny, M.K.J., Hamlin, R. (2019): The effects of sensory cues in advertising a brand extension product. In ICORIA (Hrsg.), ICORIA 2019 - Designing Experiences, Conference Proceedings. Amsterdam: ICORIA.
Waiguny M.K.J, Kleiss, D. (2019): Sustainability and Diversity Labels in Job ads. In ICORIA (Hrsg.), ICORIA 2019 - Designing Experiences, Conference Proceedings. Amsterdam: ICORIA.
Young, O., Kantono, K., Waiguny, M., Hung, L., Hamid, N. (2018): A graphical equivalent to mandated nutrition information tables. British Food Journal, 120(4): 777-787.
Doi: https://doi.org/10.1108/BFJ-07-2017-0407
Terlutter, R., Diehl, S., Koinig, I., Waiguny, M. (2017): Memory of Brand Placements in 2D, 3D, and 4D Movie Clips: An Abstract. In Rossi, P. (Hrsg.), Marketing at the Confluence between Entertainment and Analytics (1079-1079). Cham: Springer.
Doi: https://doi.org/10.1007/978-3-319-47331-4
Cook, G., Waiguny, M.K.J, Marshall, R. (2017): What makes Crowds to fund. In ICORIA (Hrsg.), ICORIA 2017 - Power to the consumers: how content becomes the message, Conference Proceedings. Amsterdam : ICORIA.
Kniesel, H., Waiguny, M., Diehl, S. (2016): Effects of Online Review Response Strategies on Attitudes toward the Hotel. In Verlegh, P., Voorveld, H., Eisend, M. (Hrsg.), Advances in Advertising Research Vol. VI (85-98). Wiesbaden: Springer Gabler.
Doi: https://doi.org/10.1007/978-3-658-10558-7_8
Roettl, J., Waiguny, M., Terlutter, R. (2016): The persuasive power of advergames: A content analysis focusing on persuasive mechanisms in advergames. Australasian Marketing Journal (AMJ), 24(4): 275-287.
Doi: https://doi.org/10.1016/j.ausmj.2016.10.001
Terlutter, R., Diehl, S., Koinig, I., Waiguny, M. (2016): Positive or Negative Effects of Technology Enhancement for Brand Placements? Memory of Brand Placements in 2D, 3D, and 4D Movies. Media Psychology, 19(4): 505-533.
Doi: https://doi.org/10.1080/15213269.2016.1142377
Waiguny, M.K.J (2016): Marketing Aktivierungen: Die Rolle von Markenbezug und Aktivität, FHK Forschungsforum. In Fachhochschule des BFI Wien (Hrsg.), Online-Tagungsband FHK Forschungsforum 2016 (119). Wien: FHK.
Grabner-Kräuter, S., Waiguny, M. (2015): Insights Into the Impact of Online Physician Reviews on Patients’ Decision Making: Randomized Experiment. Journal of medical Internet research, 17(4): e93.
Doi: https://doi.org/10.2196/jmir.3991
Lockie, M., Waiguny, M., Grabner-Kräuter, S. (2015): How style, information depth and textual characteristics influence the usefulness of general practitioners' reviews. Australasian Marketing Journal (AMJ), 23(3): 168-178.
Doi: https://doi.org/10.1016/j.ausmj.2015.01.005
Grabner-Kräuter, S., Waiguny, M. (2015): “I Believe More in Factual Reviews”–But not so Much when the Reviewer Is Similar to the Reader and the Product Is Hedonic. In Banks, I., De Pelsmacker, P., Okazaki, S. (Hrsg.), Advances in Advertising Research (Vol. V) (89-102). Wiesbaden: Springer Gabler.
Doi: https://doi.org/10.1007/978-3-658-08132-4_7
Zaglia, M., Waiguny, M., Abfalter, D., Müller, J. (2015): The influence of online social networks on performance of small and medium enterprises: an empirical investigation of the online business to business network XING. International Journal of Entrepreneurial Venturing, 7(1): 1-23.
Doi: https://doi.org/10.1504/IJEV.2015.067870
Gunawardena, T., Waiguny, M. (2014): So many things to do! How multitasking affects memory and attitude for product and brand placements. Australasian Marketing Journal (AMJ), 22(4): 288-295.
Doi: https://doi.org/10.1016/j.ausmj.2014.09.001
Kniesel, H., Waiguny, M.K.J., Diehl, S. (2014): It Worth Responding? The Effect Of Different Response Strategies On The Attitude Toward The Reviewed Hotel. In ICORIA (Hrsg.), ICORIA 2014 Conference Proceedings . Amsterdam: ICORIA.
Waiguny M.K.J, Parsons, A. (2014): Topdog Or Underdog: Bullying In Comparative Advertising Between National Brands And Private Labels. In ICORIA (Hrsg.), ICORIA 2014 Confernce Proceedigns. Amsterdam: ICORIA.
Gunawardena, T., Waiguny, M.K.J. (2014): Hang on! I have to read the Newsline! How Multitasking affects Memory and Attitude of Product and Brand Placements. In AAA (Hrsg.), American Academy of Advertising Conference Proceedings (92). Pittsboro NC : AAA.
Waiguny, M.K.J., Nelson, M.R., Terlutter, R. (2014): The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames-the Role of Media Context and Presence. Journal of Consumer Policy , 37: 257-277.
Doi: https://doi.org/10.1007/s10603-013-9227-z
Waiguny, M.K.J (2013): Investigating the Entertainment–Persuasion Link: Can Educational Games Influence Attitudes Toward Products?. In Rosengren, S. , Dahlén, M., Okazaki, S. (Hrsg.), Advances in Advertising Research (Vol. IV) (173-186). Wiesbaden: Springer, Gabler.
Doi: https://doi.org/10.1007/978-3-658-02365-2_13
Waiguny, M.K.J., Nelson, M.R., Marko, B. (2013): How Advergame Content Influences Explicit and Implicit Brand Attitudes: When Violence Spills Over. Journal of Advertising, 42(2-3): 155-169.
Doi: https://doi.org/10.1080/00913367.2013.774590
Waiguny, M., Mödritscher, G. (2012): Risk–related situational involvement and enduring involvement as indicators for configuration customer confusion. International Journal of Mass Customisation , 4(3/4): 152-170.
Doi: https://doi.org/10.1504/IJMASSC.2012.047395
Waiguny, M.K.J, Pevny, A., Terlutter, R. (2012): When Xmas Wishes are Brands: Wishing Behavior of Children. In Eisend, M., Langner, T., Okazaki, S. (Hrsg.), Advances in Advertising Research (Vol. III) (303-319). Wiesbaden: Springer, Gabler.
Doi: https://doi.org/10.1007/978-3-8349-4291-3_23
Nelson, M., Waiguny, M.K.J (2012): Branded Entertainment or Entertaining Persuasion: Psychology of Advergames and In-Game Advertising. In Shrum, L.J. (Hrsg.), The Psychology of Entertainment Media Blurring the Lines Between Entertainment and Persuasion (93-143). London: Routledge .
Doi: https://doi.org/10.4324/9780203828588
Waiguny, M., Nelson, M., Terlutter, R. (2012): Entertainment Matters! The Relationship between Entertainment and Persuasiveness of an Advergame for Children. Journal of Marketing Communications , 18(1): 69-89.
Doi: https://doi.org/10.1080/13527266.2011.620766
Waiguny, M.K.J., Terlutter, R., Zaglia, M. (2011): The Influence of Advergames on Consumers’ Attitudes and Behavior: An Empirical Study Among Young Consumers. International Journal of Entrepreneurial Venturing, 3(3): 231-247.
Doi: https://doi.org/10.1504/IJEV.2011.041273
Waiguny, M.K.J (2011): Entertaining Persuasion: Die Wirkungen von Advergames auf Kinder. Wiesbaden: Springer, Gabler.
Doi: https://doi.org/10.1007/978-3-8349-6201-0_3
Waiguny, M.K.J., Terlutter, R. (2011): Differences in Children’s Processing of Advergames and TV Commercials. In Okazaki, S. (Hrsg.), Advances in Advertising Research Vol. 2 (35-51). Wiesbaden: Springer, Gabler.
Doi: https://doi.org/10.1007/978-3-8349-6854-8
Waiguny, M.K.J., Nelson, M., Terlutter, R. (2011): Go With the Flow: How Persuasion Knowledge and Game Challenge and Flow State Impact Children’s Brand Attitude. In AAA (Hrsg.), American Academy of Advertising Conference Proceedings, Mesa Arizona (109-112). Pittsboro NC: AAA.
Grabner-Kräuter, S., Waiguny, M.K.J. (2011): Why users stay in online social networks: perceptions of value, trust, subjective norm, and the moderating influence of duration of use. In Srinivasan, R (Hrsg.), AMA Winter Educators' Conference 2011: Marketing Theory and Applications (240-249). Austin: American Marketing Association ( AMA ).
Waiguny, M.K.J, Terlutter, R. (2010): Entertainment in Advergames and its Influence on Brand-Related Outcomes for Children. In Terlutter, R., Diehl, S., Okazaki, S. (Hrsg.), Advances in Advertising Research (Vol. 1) (171-186). Wiesbaden: Springer, Gabler.
Doi: https://doi.org/10.1007/978-3-8349-6006-1
Matzler, K., Waiguny, M.K.J, Füller, J. (2007): Spoiled for Choice: Consumer Confusion in Internet-Based Mass Customization. Innovative Marketing, 3(3): 7-18.
Waiguny, M.K.J, Toschkov, A., Mödritscher, G. (2007): Strategies and Patterns of customer oriented Product Configuration to avoid Mass Confusion. In Blecker, T., Friedrich, G., Hvam, L., Edwards, K. (Hrsg.), Customer Interaction and Customer Integration (391-412). Berlin: Gito.
Waiguny, M.K.J., Toschkov, A. (2007): Management von Veränderungsmaßnahmen zur Erhöhung der Usability. Rundbrief des Fachausschusses Management der Anwendungsentwicklung und -wartung, 13(1): 35-47.
Grabner-Kraeuter, S.,Mödritscher, G., Waiguny, M.K.J., Mussnig W., (2007): Performance Monitoring of CRM Initiatives. In IEEE (Hrsg.), 2007 40th Annual Hawaii International Conference on System Sciences (HICSS'07) (150). Hawaii: IEEE.
Matzler, K., Waiguny, M.K.J, Toschkov, A., Mooradian, T. (2006): Usability, Emotions and Customer Satisfaction in Online Travel Booking. In Hitz, M., Sigala, M., Murphy, J. (Hrsg.), Information and Communication Technologies in Tourism (135-146). Wien: Springer Verlag.
Doi: https://doi.org/10.1007/3-211-32710-X_21
Kropfberger, D., Mödritscher, G., Waiguny, M.K.J (2006): Markenführung und Controlling: Der Markenwert in der Balanced Scorecard. In Strebinger, A., Mayerhofer, W., Kurz, H. (Hrsg.), Werbe- und Markenforschung: Meilensteine – State of the Art – Perspektiven (487-520). Wiesbaden: Gabler.
Doi: https://doi.org/10.1007/978-3-8349-9069-3
Eixelsberger, W., Mödritscher, G., Toschkov, A., Waiguny, M.K.J (2006): Multi-Channel-Strategien von Retail Banken. BIT – Banking and Information Technology, 6(4): 37.
Matzler, K., Waiguny, M.K.J (2005): Customer Confusion in Online Hotel Booking. In Frew, A. (Hrsg.), Information and Communication Technologies in Tourism 2005 Proceedings of the International Conference in Innsbruck, Austria, 2005 (306-317 ). Wien: Springer.
Doi: https://doi.org/10.1007/3-211-27283-6_28
Waiguny, M., Toschkov, A. (2005): Usability Evaluation for Relationship oriented Web-Sites. In Cunningham, P., Cunningham, M. (Hrsg.), Innovation and the Knowledge Economy – Issues, Applications, Case Studies (303-310). Amsterdam: IOS Press.
Prof.(FH) Mag. Dr. Martin Waiguny
Academic Head

Application and admissions – the next steps

You've found a course that's a perfect fit? Great – you’ve already taken the most important step! We’ve put together an overview to guide you through the next steps.

What are the admission requirements for master programmes?

To qualify for a master programme, you must have completed a bachelor degree – with a workload of at least 180 ECTS and lasting at least six semesters – in a related subject, or hold an equivalent degree from a recognised Austrian or foreign higher education institution.

If your undergraduate studies are not sufficiently relevant, for instance if you’ve completed a degree in an unrelated subject, your qualifications will be assessed after we have received your completed application.

Information about accepted previous academic qualifications

In which form do I have to prove my English language skills for this Master degree programme?

There are three different options:

Option 1: No additional proof of English proficiency is required if:

English is your native language
or
you have already a recognised English language certificate (IELTS Academic Training - at least 7.0 Overall Band Score, Cambridge Certificate - Level C1, Toefl IBT - at least 94) at the time of your application
or
you have completed your prior studies either entirely in English or bilingually, with at least 70 ECTS of the courses taught in English.

You are required to upload the English language certificate that you have already obtained at the time of the application. Same applies to the proof of English as the language of instruction of your prior studies. Please upload a confirmation in the form of a list courses lectured in English with ECTS (for example, the Diploma Supplement) already at the time of the application.

Option 2: A combination of an existing proof of English language skills from your prior studies and an English test is required if you have completed less than 70 ECTS of the degree programme in English. The following combinations are accepted:

Proof of at least a 6-month semester abroad in an English-speaking country together with the EF-SET50
or
At minimum 10 ECTS English language courses in your prior degree programme and a confirmation that these were held at C1 level, together with the EF-SET 50

You are required to upload the proof of the semester abroad or the English language courses in your prior degree programme plus the confirmation of the level already at the time of the application. The EF-SET 50 with a result at level C1 can be submitted later until the start of the degree programme.

Option 3: An English language certificate is required, if the aforementioned options 1 or 2 do not apply to you. The following English language certificates are accepted:

IELTS Academic Training – minimum 7.0 Overall Band Score
or
Cambridge Certificate – level C1
or
Toefl IBT – minimum 94

You can submit the English language certificate or the result of the EF-SET 50 until the start of your studies. Please upload all other certificates and documents from options 1 and 2 already at the time of application.

Option 1 and 2 do not apply to you and you still need an English language certificate as proof of your English language skills? At the IMC University of Applied Sciences you can complete both an IELTS preparatory workshop as well as the IELTS certificate. If you are interested, please contact our language services or directly sonja.berger(at)fh-krems.ac.at.

Application interview

Everything revolves around the students on our Master degree programmes. That’s why we’d like to get to know you personally.

As part of the online application you will have to write a statement of motivation. Predefined questions about your motivation can be found in the online application. In your answers, which have to be entered in the provided input fields of the online application, you deal with the questions and explain your motivation to study the selected Master degree programme

Your statement of motivation and your CV (curriculum vitae) form the basis for your application interview. The admission interview is a one-to-one interview, usually with the degree programme director.
In addition to getting to know you personally, your motives for the Master degree programme will be discussed, as well as your professional background and the skillset you have acquired so far. Special attention will be paid to your previous academic and professional experience, your methodological and language skills and your general suitability with regard to your intended Master degree programme.

The application interview is held in the language of instruction of the degree programme and can take place online via Microsoft Teams or in presence.

Interview dates

There is usually a selection of dates to choose from, with quotas allocated for each date. You can select a preferred date and time slot for your admission interview during the online application process. In order to still benefit from the full selection of dates, we recommend that you submit your application in good time.

Get an overview of the dates for your programme.

Admission interview

01/02/202303/03/202312/04/202312/05/202309/06/202327/06/202307/07/202321/07/2023

After you have successfully completed your online application, your application will be checked for completeness and correctness. As soon as this process is completed, we will inform you by e-mail and confirm the date for your admission interview. We will send you the Microsoft Teams Meeting Link in a separate e-mail a few days before the application interview date.

Application deadline for EU nationals	15/05/2023
Application deadline for non-EU nationals	15/04/2023

Apply now

You've decided for one of our degree programmes? First of all: congratulations and thank you for choosing us! We’ll be happy to guide you step-by-step through your online application.

Details

You would like to plan ahead and would like to know when your degree programme starts? Here you will find the answer!

Details

Questions about the degree programme?

Prospective Student Advisory Service

Do you have questions regarding the entry requirements, the admission procedure and more? Our Prospective Student Advisory Service is happy to help.

+432732802222

[email protected]

Ask a Student

Join our Facebook group: Direct your questions to our students and get first-hand accounts about studying at IMC Krems.

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Student Ambassadors

Would you like first-hand information about the degree programme? Contact our student ambassadors directly, they will be happy to answer all your questions about the study programme.

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Against the backdrop of current economic and political developments, you will recognise the significance of international business relations and capitalise on them in order to achieve success on international markets.

The degree programme

Slowbalisation vs. Globalisation 4.0

International Business meets Economic Diplomacy

Study the international way

Tip

A formula for success: theoretical knowledge + practical experience

1. The core subjects

2. Employability and research skills

3. The electives

Curriculum

International Operations Management

Advanced International Marketing

International Employment Relations

Performance Management

International Institutions

Economic Diplomacy

International Business Law

Business Analytics I

Negotiation Techniques

Quantitative and Qualitative Research Methods

International Finance

International Taxation

Developing Business Opportunities in International Trade

International Macroeconomics

International Political Economy

Location Analysis

Governance and Ethics

Foreign Policy Analysis

Business Analytics II

Crisis Management

Mergers and Acquisitions

Logistics and Supply Chain Management

International Reporting

International Business and CSR

International Tendering

European Economic Integration

Interest Groups and Advocacy

Development Cooperation and Economic Growth

Consulting

Diplomatic Protocol

Research Seminar: Problems and Challenges in International Trade

International Business Project

Master Thesis

Master Exam

Electives

Trade Management Strategies

International Economic Relations

Newsletter & additional information

Newsletter & brochures

Career paths for graduates of the International Business and Economic Diplomacy master programme

Opinions: International Business and Economic Diplomacy

Our team

Prof.(FH) Dr. Alina Schoenberg

Programme Director International Business and Economic Diplomacy

Mag. Dr. Jan Grumiller

Birgit Teufer, MA

Prof.(FH) Dipl.-Ing. Dipl.-Wirtsch.-Ing. Michael Bartz

Dr. Anna Fornalska

Prof.(FH) Klaus Kotek, MBA

Prof.(FH) DI Roman H. Mesicek

Prof.(FH) Mag. Dr. Martin Waiguny

Application and admissions – the next steps

What are the admission requirements for master programmes?

In which form do I have to prove my English language skills for this Master degree programme?

There are three different options:

Application interview

Interview dates

Admission interview

Questions about the degree programme?

Prospective Student Advisory Service

Ask a Student

Student Ambassadors

Student Ambassadors

Sabina Plojovic

Sarah Ghebrial

Tobias Polakovics

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