Degree Programme Export-oriented Management - Student is leaning against a pillar

Export-oriented Management bachelor degree programme

Are you interested in international business relations? And also communicative and open to other cultures? Then you’ll fit in perfectly as an Export-oriented Management student at IMC Krems.

We give you the skills and detailed knowledge of business administration and economics that allows you to deal successfully with partners all over the world. It goes without saying that the programme is taught entirely in English, and on top of this you also study an additional foreign language.

The degree programme: Bachelor of Arts in Business (BA)

The export business is often regarded as a driver of economic growth. So as an employee it’s important that you are in a position to adapt to rapidly changing, highly competitive global markets.

Our Export-oriented Management bachelor degree has been carefully designed with these requirements in mind. You examine ways in which you can head up and develop businesses with a view to the future, and learn how to successfully manage international projects.

There is a focus on international business, and especially international trade, right through the programme. The degree also stands out for its strong international focus. You study with fellow students from all over the world, and have the opportunity to spend semester 3 abroad at one of our partner universities. Semester 4 has a particularly strong international flavour since you spend it abroad working at an internship provider of your choice.

Business administration

Business administration focuses on how organisations and companies are managed. In other words, it examines business processes with the aim of providing insights into the planning, implementation and evaluation of responsibility, approaches and objectives in different parts of a business.

Business administration topics include: accounting and finance, marketing, human resources and logistics.

Core elements of the programme

The Export-oriented Management bachelor degree covers fundamental aspects of business administration with a focus on international activities.

This leaves you ideally placed to respond to the demands of rapidly changing global markets.

What are the most important steps for successful international expansion? First of all, you have to ensure that you understand your counterpart, and take into account any potential cross-cultural differences. Then it’s about building a relationship so that you can successfully enter into contracts and agreements and systematically manage risks. Finally, you need to run the actual business and fix problems.

Statistics show the importance of exports in our globalised world. For example, the number of export businesses in Austria rose from 12,500 to 60,000 between 2000 and 2017, and exports accounted for 60% of Austria’s GDP in 2017.

Studium Export-oriented Management - Studierende im Vorlesungssaal
Studium Export-oriented Management - Studierende mit Folder in der Hand
Studium Export-oriented Management - Studierende sitzen am Tisch
You have the opportunity to discover where your interests lie on this programme. You gain a comprehensive overview of a range of industries and departments and are able to identify a company’s internal and external relationships. Foreign trade, marketing and sales, human resources, project business, or how about logistics? You decide on the focus of your degree with your choice of internship, electives and the topic of your bachelor paper.
Programme director Christopher Schwand

A formula for success: theoretical knowledge + practical experience

The programme is built on three pillars.

1

The basics

Semesters 1-3

At the start of the programme you gain a broad overview of business administration and economics, with courses in subjects like marketing, human resource management, accounting, logistics and law. The opportunities and challenges presented by international expansion and export are a recurring theme.

Another important focus is developing awareness of cultural differences. During the degree, you acquire techniques for working as part of diverse teams. You can also select an additional foreign language, with a choice of Chinese, German, French, Italian, Russian or Spanish.

2

Gathering experience abroad

Semesters 3-4

Advanced language skills and a good awareness of how practices can vary from culture to culture are important ingredients for a successful international career.

Over the course of the programme you learn or improve your skills in an additional foreign language – on top of your regular lectures, which are taught in English. You spend semester 4 abroad, when you gain practical insights into the working methods of successful companies and how they function. You also have the option of doing a semester abroad in semester 3 at one of our 137 partner universities. Our international spirit runs right through the programme!

3

Advanced courses

Semesters 5-6

The electives in semesters 5 and 6 are a major reason why graduates of this programme can look forward to such excellent career prospects. From entrepreneurship and digitalisation to trade, project management and foreign markets – you have the opportunity to tailor your degree to your personal interests through your choice of elective.

In courses which build on what you’ve already learned, you study advanced aspects of business administration and law and improve your computer and software skills. You also develop your soft skills, working on areas such as negotiation techniques.

Curriculum

What can you expect from your studies? The curriculum provides an overview.
​​​​​​​Click on the individual courses for further information.

CourseTypeSWSECTS
Accounting and Financing
Accounting I ILV24
Management
Business Administration and Sustainable Development VO34
Marketing and Sales VO23
Mathematics and Statistics
Business Mathematics ILV24
Personality Training
Training Intercultural Competence WK11
Scientific Methods and Tools
Research Methodology I ILV23
Software Applications ILV33
Export Management
Export Markets WK23
French (Level A1)
French I (Level A1) ILV35
Chinese (Level A1)
Chinese I (Level A1) ILV35
Spanish (Level A1)
Spanish I (Level A1) ILV35
Russian (Level A1)
Russian I (Level A1) ILV35
German (Level A1)
German I (Level A1) ILV35
French (Level B1)
French I (Level B1) ILV35
Spanish (Level B1)
Spanish I (Level B1) IT35
Italian (Level A1)
Italian I (Level A1) ILV35
CourseTypeSWSECTS
Accounting and Financing
Accounting II ILV24
Economics
Microeconomics VO23
Law
Fundamentals of Law: Private and Public Law VO23
Management
Procurement and Logistics VO23
Organisation Theory and Organisation Development VO23
Mathematics and Statistics
Business Statistics ILV23
Personality Training
Presentation and Presentation Techniques WK11
Scientific Methods and Tools
Research Methodology II PS23
Export Management
EU Tender and Contracting WK22
Chinese (Level A1)
Chinese II (Level A1) ILV35
French (Level A1)
French II (Level A1) ILV35
Russian (Level A1)
Russian II (Level A1) ILV35
Spanish (Level A1)
Spanish II (Level A1) ILV35
German (Level A1)
German II (Level A1) ILV35
French (Level B1)
French II (Level B1) ILV35
Spanish (Level B1)
Spanish II (Level B1) ILV35
Italian (Level A1)
Italian II (Level A1) ILV35
CourseTypeSWSECTS
Accounting and Financing
Finance and Investment ILV23
Controlling VO23
Managerial Accounting and Decision Making ILV23
Economics
Macroeconomics VO24
Law
International Law ILV23
Management
International Project Management and Project Communication WK22
Human Resource Management ILV23
Export Management
International Marketing Research ILV23
International Marketing ILV23
Chinese (Level A1)
Chinese III (Level A1) ILV23
French (Level A1)
French III (Level A1) ILV23
Spanish (Level A1)
Spanish III (Level A1) ILV23
Russian (Level A1)
Russian III (Level A1) ILV23
German (Level A1)
German III (Level A1) ILV23
French (Level B1)
French III (Level B1) ILV23
Spanish (Level B1)
Spanish III (Level B1) ILV23
Italian (Level A1)
Italian III (Level A1) ILV23
CourseTypeSWSECTS
Practical Training
Practical Training BOPR028
Practical Training Coaching Seminar SE12
CourseTypeSWSECTS
Accounting and Financing
Budgeting and Financial Planning ILV23
Law
International Business Law ILV23
Management
Entrepreneurship and Starting a Company ILV23
Management Simulation WK11
Personality Training
Communication and Negotiation Techniques for International Business WK22
Scientific Methods and Tools
Bachelor Seminar I BASE15
Export Management
Foreign Trade Techniques I ILV23
Supply Chain Management VO23
Export Management
Elective 1: Future Markets WK12
Elective 2: Future Production Technologies WK12
Elective 3: Digitalisation of Business WK12
Elective 4: Sourcing and Customs Planning WK12
Chinese (Level A1)
Chinese IV (Level A1) ILV34
Spanish (Level A1)
Spanish IV (Level A1) ILV35
German (Level A1)
German IV (Level A1) ILV35
French (Level A1)
French IV (Level A1) ILV35
Italian (Level A1)
Italian IV (Level A1) ILV35
Russian (Level A1)
Russian IV (Level A1) ILV35
Spanish (Level B1)
Spanish IV (Level B1) ILV35
French (Level B1)
French IV (Level B1) ILV35
CourseTypeSWSECTS
Economics
International Economics ILV23
Law
Geopolitical Affairs and Sustainable Development VO23
Scientific Methods and Tools
Applied Computer Technologies WK12
Bachelor Seminar II and Bachelor Paper BASE18
Bachelor Exam AP02
Export Management
Export Marketing WK23
Foreign Trade Techniques II ILV23
International Corporate Finance ILV23
Russian (Level A1)
Russian V (Level A1) ILV33
Chinese (Level A1)
Chinese V (Level A1) ILV33
French (Level A1)
French V (Level A1) ILV33
Spanish (Level A1)
Spanish V (Level A1) ILV33
German (Level A1)
German V (Level A1) ILV33
Spanish (Level B1)
Spanish V (Level B1) ILV33
French (Level B1)
French V (Level B1) ILV33
Italian (Level A1)
Italian V (Level A1) ILV33

Study abroad

Spend a semester or more at one of our 137 partner universities. A unique experience!

Key features

What makes our Export-oriented Management programme so special? Here’s an overview.

Ideal preparation for the international stage

Would you like to study alongside people from all over the world? Go abroad for the exchange and internship semesters? Do you want to keep your options open after you graduate – whether your end up working at home or abroad? Then this international degree programme is the perfect choice for you.

You receive a fundamental education in business administration and acquire a detailed understanding of economics and law. Another important part of the curriculum: foreign trade and negotiation techniques. You gain an overview of the various economic regions, learn or improve your skills in a foreign language and gather international experience.

Explore the world

Interested in other cultures? Great – because your future managers will expect you to have the attributes for professional mobility. On this programme you have the chance to spend one or two semesters at one of our 137 partner universities.

You also spend the internship semester at a company of your choice abroad. This all means you have plenty of opportunities to polish your English language skills or brush up your knowledge of another foreign language. You’ll gain valuable cross-cultural experience along the way, and can take time to explore your temporary home.

Practical training

The Practical Training Semester (PTS) is a core element of the curriculum, and gives you the chance to apply the knowledge you’ve acquired in a business environment. You get to know various company structures first-hand, and gain work experience that will stand you in good stead when you start work.

Linking content to real-world practice throughout the programme is very important to us. We have close ties with partners in industry, which helps us to predict domestic and international business and technology trends. Examples of best practice from our partners and projects implemented with them ensure lectures have a strong practical focus.

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Key skills

When you graduate, you will have developed wide-ranging professional and theoretical expertise and skills, as well as strong interpersonal abilities.

During the degree you learn about the basics of business administration, economics and law.

Understanding complex functions within organisations and the interplay between departments is another core competence. You will be aware of just how important an enduring corporate culture is, and become an advocate for strengthening the culture at your company.

You also study the following business disciplines during your degree:

  • Accounting and finance: You have all the skills required to take on bookkeeping, accounting or controlling duties. You are also familiar with various financial instruments and budgeting tools, and how to deploy them effectively.
  • Marketing: You will study key marketing models, with a focus on typical marketing methods, international marketing, and market research.
  • Human resource management, logistics and organisational development: You will become familiar with key responsibilities of HR managers and learn how to handle cross-cultural differences. The course also provides an overview of logistics and procurement, and teaches you how to incorporate aspects of quality assurance in your approach to work. Your extensive basic business knowledge also enables you to play a part in preparing business plans.

Microeconomics and macroeconomics are core elements of the curriculum. After completing your degree, you will have a clear understanding of major global interrelationships, which can feed into your organisation’s decision-making processes.

The programme also provides an overview of various legal topics, with an emphasis on international and European law, as well as geopolitical relationships.

With English as the language of instruction and everyday communication on the programme, you’ll feel confident in international settings by the time you graduate. You will have the speaking and writing skills to communicate fluently – which will look great on your CV. 

On top of that, you also study an additional foreign language throughout the programme, and can opt for Chinese, German, French, Italian, Russian or Spanish. For French and Spanish, you also have the choice of courses at level A1 or B1.

Analysing research-related questions is an important aspect of higher education. This is why we help you to develop academic skills that allow you to understand and successfully participate in research processes.

Besides professional expertise, interpersonal skills will play a major role in your day-to-day work.

This is why we place a particular emphasis on soft skills. You will develop your teamworking abilities in various group work situations, as well as learning how to manage conflicts in the group. We also help you to enhance your presentation skills, put you in a position to take on team leadership functions and teach you how to use conflict resolution tools.

A stand-out feature of the degree programme is that it enables you to develop strong cross-cultural abilities, thanks to the programme’s distinctive international focus. You learn how to handle contrasting views and approaches more effectively and identify potential in teams comprising members with a variety of personal and cultural backgrounds. Put simply, in your career you’ll be able to deal expertly with business partners from all over the world.

A strong focus on cross-border trade runs right through the programme. During your courses, you discuss differences that arise in business administration at an international level.

You also study key export markets and prepare yourself to address future opportunities and challenges in the electives. In Foreign Trade Techniques, you learn about the tools which are crucial for success in international business.
This means you graduate with the skills you need to fully exploit export opportunities and appropriately respond to potential risks.

Career paths

Our Export-oriented Management bachelor degree programme opens the door to a whole world of opportunities. Whether you decide to go abroad or work in Austria, you will be qualified to assume entry-level positions in a wide-range of industries and departments.

You have the choice of starting a career or enrolling for a full-time or part-time master degree. You have a comprehensive range of options – at IMC Krems, for instance, you can register for the International Business and Export Management, Marketing or Management  master programmes. Alternatively, you can take a master degree in business at another Austrian or foreign university.

  • Potential entry-level positions
  • Marketing and sales
  • Foreign trade
  • Purchasing and supply chain management
  • Human resource management (HRM)
  • Controlling
  • Consulting
  • Finance and risk management

10 good reasons


What makes us special? We are more than happy to tell you about the aspects of our university, which we are especially proud of.

Krems


Friendly and cosmopolitan: The city attracts students from all over the world, who come to study, research and work together.

Service centers


Our university has removed a host of administrative hurdles, leaving you free to concentrate fully on your studies.

Advisory Service


Do you have questions regarding our degree programmes or the application? Contact our Prospective Student Advisory Service.

Opinions: Export-oriented Management

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Our team

Get to know the core team of our bachelor degree programme Export-oriented Management.

Application and admissions – the next steps

You've found a course that's a perfect fit? Great – you’ve already taken the most important step! We’ve put together an overview to guide you through the next steps.

1

Admission requirements

We'll be happy to inform you about the requirements you have to meet in order to apply.

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2

Admissions procedure

Preparation is everything – read up on the admissions procedure in detail.

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3

Important dates and deadlines

What deadlines do you need to keep an eye on for your online application? Get an overview.

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4

Apply online

You've decided for one of our degree programmes? First of all: congratulations and thank you for choosing us! We’ll be happy to guide you step-by-step through your online application.

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+432732802222information@fh-krems.ac.at

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