Department of Business - Lecturer teaches in the lecture hall

Institute Tourism, Wine Business and Marketing

The ability to integrate business expertise into teaching and application-driven research with an international focus is what sets the Institute of Tourism, Wine Business and Marketing apart.

The institute is responsible for the English-language Tourism and Leisure Management (full-time and part-time) and International Wine Business bachelor degree programmes, and the Marketing master programme.

Knowledge – research – action

All of the institute’s staff are research experts, and they are also all involved in teaching. The team concentrates mainly on three lines of research.

Consumer studies and innovation management investigates consumers’ behaviour, perceptions and decision-making processes in complex, innovative decision-making scenarios, both virtual and in the real world.

The tourism marketing and technology research focus analyses trends and developments in various sectors, as well as the use of new technology by tourism businesses and organisations with the aim of optimising internal and external business processes.

As part of its research into regional economics and agrobusiness, the institute looks at regional economic development strategies and measures, with a particular emphasis on the value chain that extends from regional producers to end consumers.

Our current research projects are concerned with the authenticity of tourism products and experiences, centring on the arts and culture sector, as well as sustainable tourism development and digitalisation in tourism businesses and regions. We also carry out eye-tracking studies that enable us to evaluate consumer behaviour at the point of sale, and look to gain academic insights into aspects of sustainability in the wine business and wine tourism, and into the development of international wine markets.

" Our aim is to initiate practical teaching and research projects in close cooperation with business partners, in order to ensure that our students receive the best possible education that enables them to meet the new demands of the job market and make a successful transition to their chosen career after they graduate. We also want to position the institute as an expert, sought-after research partner for companies in Austria and abroad. "
Head of Institute Tourism, Wine Business and Marketing

Team

Get to know the core team of our Institute Tourism, Wine Business and Marketing.

Institute Tourism, Wine Business and Marketing


  • Prof.(FH) Mag. Christian Maurer | Head of Institute Tourism, Wine Business and Marketing / Programme Director Master Tourism and Leisure Management, Marketing - IMC Fachhochschule Krems
    Prof.(FH) Mag. Christian Maurer
    Head of Institute Tourism, Wine Business and Marketing / Programme Director Master Tourism and Leisure Management, Marketing
    Head of Institute Tourism, Wine Business and Marketing / Programme Director Master Tourism and Leisure Management, Marketing

    Prof.(FH) Mag. Christian Maurer

    • Core Competencies
    • Online Distribution Channels
    • Planning and Implementation of E-Tourism and E-Marketing Strategies
    • Tourism Product Development
  • Hon.Prof.(FH) Univ.Doz. Prof. Dr. Dipl.-Ing. Irfan Arikan | Professor Department of Business - IMC Fachhochschule Krems
    Hon.Prof.(FH) Univ.Doz. Prof. Dr. Dipl.-Ing. Irfan Arikan
    Professor Department of Business
  • Christina Balan | Assistant / Institute Tourism, Wine Business and Marketing and Institute International Trade and Sustainable Economy - IMC Fachhochschule Krems
    Christina Balan
    Assistant / Institute Tourism, Wine Business and Marketing and...
  • Prof.(FH) Mag. Claudia Bauer-Krösbacher, PhD | Programme Director Tourism and Leisure Management - IMC Fachhochschule Krems
    Prof.(FH) Mag. Claudia Bauer-Krösbacher, PhD
    Programme Director Tourism and Leisure Management
  • Mag. Sonja Berger | Language Coordinator & Lecturer - IMC Fachhochschule Krems
    Mag. Sonja Berger
    Language Coordinator & Lecturer
  • Prof.(FH) Mag. Dr. Doris Berger-Grabner, MA | Professor Department of Business - IMC Fachhochschule Krems
    Prof.(FH) Mag. Dr. Doris Berger-Grabner, MA
    Professor Department of Business
  • Dr. Claudia Dolezal, PhD, MSc, PGCert, PGCert, BA | Professor Department of Business - IMC Fachhochschule Krems
    Dr. Claudia Dolezal, PhD, MSc, PGCert, PGCert, BA
    Professor Department of Business
  • Jens Peter Ennen, MSc | Programme Director Transnational Programmes - IMC Fachhochschule Krems
    Jens Peter Ennen, MSc
    Programme Director Transnational Programmes
  • Prof.(FH) Mag. Walter Grassl | Professor Department of Business - IMC Fachhochschule Krems
    Prof.(FH) Mag. Walter Grassl
    Professor Department of Business
  • Hon.Prof.(FH) Dr. Elisa Hergueta-Covacho, E.H. Lic., MA | Professor Department of Business - IMC Fachhochschule Krems
    Hon.Prof.(FH) Dr. Elisa Hergueta-Covacho, E.H. Lic., MA
    Professor Department of Business
  • Dipl.-Kfm.  Dipl.-Ing. Önologie Christian Kloss, MBA | Professor Department of Business - IMC Fachhochschule Krems
    Dipl.-Kfm. Dipl.-Ing. Önologie Christian Kloss, MBA
    Professor Department of Business
  • Prof.(FH) Dr. Dipl.-BW(FH) Albert Franz Stöckl, MA | Programme Director International Wine Business - IMC Fachhochschule Krems
    Prof.(FH) Dr. Dipl.-BW(FH) Albert Franz Stöckl, MA
    Programme Director International Wine Business
  • Andrea Stopajnik, MA | Programme Director / Transnational Programmes - IMC Fachhochschule Krems
    Andrea Stopajnik, MA
    Programme Director / Transnational Programmes
  • Mag. Stephanie Tischler | Research Assistant / Department of Business - IMC Fachhochschule Krems
    Mag. Stephanie Tischler
    Research Assistant / Department of Business