Institute Tourism, Wine Business and Marketing
The ability to integrate business expertise into teaching and application-driven research with an international focus is what sets the Institute of Tourism, Wine Business and Marketing apart.
The institute is responsible for the English-language Tourism and Leisure Management (full-time and part-time) and International Wine Business bachelor degree programmes, and the Marketing master programme.
Knowledge – research – action
All of the institute’s staff are research experts, and they are also all involved in teaching. The team concentrates mainly on three lines of research.
Consumer studies and innovation management investigates consumers’ behaviour, perceptions and decision-making processes in complex, innovative decision-making scenarios, both virtual and in the real world.
The tourism marketing and technology research focus analyses trends and developments in various sectors, as well as the use of new technology by tourism businesses and organisations with the aim of optimising internal and external business processes.
As part of its research into regional economics and agrobusiness, the institute looks at regional economic development strategies and measures, with a particular emphasis on the value chain that extends from regional producers to end consumers.
Our current research projects are concerned with the authenticity of tourism products and experiences, centring on the arts and culture sector, as well as sustainable tourism development and digitalisation in tourism businesses and regions. We also carry out eye-tracking studies that enable us to evaluate consumer behaviour at the point of sale, and look to gain academic insights into aspects of sustainability in the wine business and wine tourism, and into the development of international wine markets.
" Our aim is to initiate practical teaching and research projects in close cooperation with business partners, in order to ensure that our students receive the best possible education that enables them to meet the new demands of the job market and make a successful transition to their chosen career after they graduate. We also want to position the institute as an expert, sought-after research partner for companies in Austria and abroad. "
Head of Institute Tourism, Wine Business and Marketing
Team
Get to know the core team of our Institute Tourism, Wine Business and Marketing.
Institute Tourism, Wine Business and Marketing
![Prof.(FH) Mag. Christian Maurer | Head of Institute Tourism, Wine Business and Marketing / Programme Director Master Tourism and Leisure Management, Marketing - IMC Fachhochschule Krems]()
Prof.(FH) Mag. Christian Maurer
Head of Institute Tourism, Wine Business and Marketing / Programme Director Master Tourism and Leisure Management, Marketing
Institute Tourism, Wine Business and Marketing
- Online Distribution Channels
- Planning and Implementation of E-Tourism and E-Marketing Strategies
- Tourism Product Development
- MarketingMaster of Arts in Business / full-time
-
Capacity Building für nachhaltigen ländlichen Tourismus in Mosambik ("CAST Mozambique")
Department of Business
-
CaucaSusT - Transdisziplinarität für eine nachhaltige Tourismusentwicklung in der Kaukasusregion
Project Leader, Department of Business
-
InRuTou - Innovationen im ländlichen Tourismus
Project Leader, Department of Business
Maurer, C. (2022): Digital Marketing Strategies. In Dimitrios Buhalis (Hrsg.), Encyclopedia of Tourism Management and Marketing (3). Cheltenham: Edward Elgar Publishing.
Christian Maurer & Hubert J. Siller (Hrsg.). (2022): ISCONTOUR 2022 - Tourism Research Perspectives. Proceedings of the International Student Conference in Tourism Research. Norderstedt: BoD.
Maurer, C., Siller, H. (2020): Tourism Research Perspectives - Proceedings of the International Student Conference in Tourism Research 2020. Norderstedt: BoD.
Maurer, C., Siller, H. (Hrsg.). (2019): Tourism Research Perspectives - Proceedings of the International Student Conference in Tourism Research 2019. Norderstedt: BoD.
Maurer, C., Neuhofer, B. (Hrsg.). (2018): Tourism Research Perspectives - Proceedings of the International Student Conference in Tourism Research 2018. Norderstedt: BoD.
Egger, R., Maurer, C. (Hrsg.). (2017): Tourism Research Perspectives - Proceedings of the International Student Conference in Tourism Research 2017. Norderstedt: BoD.
Maurer, C., Tischler, S. (2017): Die Bedeutung von Bonusleistungen bei der Hotelbuchung zur Steigerung der Kundenloyalität und Direktbuchungsrate - Eine Studie unter österreichischen Hotelbetrieben. In IMC Fachhochschule Krems GmbH (Hrsg.), Online Tagungsband - 11. Forschungsforum der österreichischen Fachhochschulen 2017 (855-865). Krems: FFH.
Egger, R., Maurer, C. (Hrsg.). (2016): Tourism Research Perspectives - Proceedings of the International Student Conference in Tourism Research 2016. Norderstedt: BoD.
Egger, R., Maurer, C. (Hrsg.). (2015): Tourism Research Perspectives - Proceedings of the International Student Conference in Tourism Research 2015. Norderstedt: BoD.
Maurer, C. (2015): eTourismus – Daten und Fakten. In Schulz, A., Weithöner, U., Egger R., Goecke, R. (Hrsg.), Informationsmanagement im Tourismus (52). München: De Gruyter Oldenbourg.
Doi: https://doi.org/10.1515/9783486858402Egger, R., Maurer, C. (Hrsg.). (2014): Tourism Research Perspectives - Proceedings of the International Student Conference in Tourism Research 2014. Norderstedt: BoD.
Nijhuis, K., Maurer, C., Munro, J. (2014): Handbook on E-marketing for Tourism Destinations. Madrid: UN-WTO/ETC.
Doi: https://doi.org/10.18111/9789284415755Egger, R., Maurer, C. (Hrsg.). (2013): Tourism Research Perspectives - Proceedings of the International Student Conference in Tourism Research 2013. Norderstedt: BoD.
Maurer, C., Lutz, V. (2011): Strategic Implications for Overcoming Communication Gaps in Tourism Caused by Digital Divide. Journal of Information Technology & Tourism, 13(3): 205-214.
Doi: https://doi.org/10.3727/109830512X13283928066887Maurer, C., Wiegmann, R. (2011): Effectiveness of Advertising on Social Network Sites: A Case Study on Facebook. In Law, R., Fuchs, M., Ricci, F. (Hrsg.), Information and Communication Technologies in Tourism 2011 (485-498). Vienna: Springer.
Doi: https://doi.org/10.1007/978-3-7091-0503-0Maurer, C., Lutz, V. (2011): The Impact of Digital Divide on Global Tourism: Strategic Implications of Overcoming Communication Gaps Caused by Digital Inequalities. In Law, R., Fuchs, M., Ricci, F. (Hrsg.), Information and Communication Technologies in Tourism 2011 (265-277). Vienna: Springer.
Doi: https://doi.org/10.1007/978-3-7091-0503-0Maurer, C., Schaich, S. (2011): Online Customer Reviews Used as Complaint Management Tool. In Law, R., Fuchs, M., Ricci, F. (Hrsg.), Information and Communication Technologies in Tourism 2011 (499-511). Vienna: Springer.
Doi: https://doi.org/10.1007/978-3-7091-0503-0
Prof.(FH) Mag. Christian MaurerHead of Institute Tourism, Wine Business and Marketing / Programme Director Master Tourism and Leisure Management, MarketingHead of Institute Tourism, Wine Business and Marketing / Programme Director Master Tourism and Leisure Management, Marketing
Prof.(FH) Mag. Christian Maurer
Core Competencies
- Online Distribution Channels
- Planning and Implementation of E-Tourism and E-Marketing Strategies
- Tourism Product Development
![]()
![Christina Balan | Assistant / Institute Tourism, Wine Business and Marketing and Institute International Trade and Sustainable Economy - IMC Fachhochschule Krems]()
Christina Balan
Assistant / Institute Tourism, Wine Business and Marketing and Institute International Trade and Sustainable Economy
Institute Tourism, Wine Business and Marketing
-
WBL4JOB
Department of Business
Christina BalanAssistant / Institute Tourism, Wine Business and Marketing and...![]()
![Prof.(FH) Mag. Claudia Bauer-Krösbacher, PhD | Programme Director Tourism and Leisure Management - IMC Fachhochschule Krems]()
Prof.(FH) Mag. Claudia Bauer-Krösbacher, PhD
Programme Director Tourism and Leisure Management
Institute Tourism, Wine Business and Marketing
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- MarketingMaster of Arts in Business / full-time
-
Klimawandel und dessen Auswirkungen auf touristische Attraktionen in Niederösterreich
Project Leader, Department of Business
-
Nachhaltigkeit aus Sicht der WeinkonsumentInnen
Department of Business
-
„GrünRaum“: Inwertsetzung von Grünräumen
Project Leader, Department of Business
-
Grünräume als Tourismusattraktionen: Wien im Vergleich zu ausgewählten europäischen Städten
Project Leader, Department of Business
-
Hybrid Parks – Entwicklung eines Messmodells
Project Leader, Department of Business
-
Kulturelle (Garten-) Tradition als Schwerpunkt für nachhaltigen Tourismus - CultTOUR
Department of Business
Enz, I., Zehetner, R., Bauer-Krösbacher, C., Waiguny, M.K.J. (2021): IMC Rise®: Eine Case Study über die Stärkung von Resilienz im virtuellen Kontext. In Schutti-Pfeil G., Darilion A., Ehrenstorfer B. (Hrsg.), 9. TAG DER LEHRE TEACHING DER FH OÖ Tagungsband (52-59). Linz: FH Oberösterreich.
Tischler, S., Bauer-Krösbacher, C. (2021): Kulinarikreisen in der Zielgruppe 55+. In Rüdiger, J., Wagner, D., Dreyer, A., Stöckl, A. (Hrsg.), Kulinarischer Tourismus und Weintourismus - Culinary and Wine Tourism Conference 2020 (19-56). Wiesbaden: Gabler Verlag.
Doi: https://doi.org/10.1007/978-3-658-33226-6Bauer-Krösbacher, C., & Mazanec, J. (2021): Modelling Museum Visitor's Perception and Experience of Authenticity. Examining Heterogeneity with a Finite Mixture Model. Folia Turistica(56): 35-57.
Doi: https://doi.org/10.5604/01.3001.0014.8957Bauer-Krösbacher, C., Tischler, S., Baumgartner, D. (2020): Ski huts in Austria and their culinary offer: a question of quality versus quantity?. In Doppler, S., Steffen, A. (Hrsg.), Case Studies on Food Experiences in Marketing, Retail, and Events (109-119). Oxford: Woodhead Publishing .
Doi: https://doi.org/10.1016/C2018-0-02517-7Bauer-Krösbacher, C., Koschitz, S. (2019): Management von Gärten und Parks als Besucherattraktionen. Ein Handbuch. Krems: IMC University of Applied Sciences Krems.
Bauer-Krösbacher, C., Tischler, S., Baumgartner, D. (2019): The Culinary Offer of Ski Huts in Austria: A Question of Quantity vs. Quality?. In Doppler, S., Steffen, A. (Hrsg.), Case Studies on Food Experiences (109-119). Amsterdam: Woodhead Publishing .
Doi: https://doi.org/10.1016/C2018-0-02517-7Bauer-Krösbacher, C. (2019): Authentizität im Tourismus – eine Untersuchung am Beispiel historischer Gärten und Parks. In Wagner, D., Schobert, M., Steckenbauer, G. (Hrsg.), Experience Design im Tourismus – eine Branche im Wandel. Gestaltung von Gäste-Erlebnissen, Erlebnismarketing und Erlebnisvertrieb (103-117). Wiesbaden: Springer-Gabler.
Doi: https://doi.org/10.1007/978-3-658-24513-9Bauer-Krösbacher, C., Tischler, S. (2017): Tourism in Austria. In Lowry, L. (Hrsg.), International Encyclopedia of Travel and Tourism (103-105). Thousand Oaks, California, USA: SAGE Publishing, Inc.
Doi: https://www.doi.org/10.4135/9781483368924.n38Bauer-Krösbacher, C., Stoeckl, A., Tischler, S. (2017): Die kulinarische Attraktivität des Reiselands Österreich: Selbstbild v. Aussensicht. In Wagner, D., Mair, M., Stoeckl, A., Dreyer, A. (Hrsg.), Kulinarischer Tourismus und Weintourismus - Culinary and Wine Tourism Conference 2015 (125-134). Wiesbaden: Springer Gabler.
Doi: https://doi.org/10.1007/978-3-658-13732-8_10Bauer-Krösbacher, C., Tischler, S. (2016): Methoden der BesucherInnenforschung. In Wolfram, S. (Hrsg.), Kulturvermittlung heute. Internationale Perspektiven (173-188). Bielefeld: transcript.
Tischler, S., Bauer-Krösbacher, C. (2016): Kulinarisch reisen. Aktuelle Entwicklungen zur Bedeutung des Kulinariktourismus in Österreich. In Bieger, T., Beritelli, P., Laesser, C. (Hrsg.), Schweizer Jahrbuch für Tourismus 2015/16: Gesellschaftlicher Wandel als Herausforderung im alpinen Tourismus (1-10). Berlin: Erich Schmidt Verlag.
Stöckl, A.F., Tischler, S., Bauer-Krösbacher, C., Koja, T., & Mathis, J.K. (2016): Does Wine Enhance the Attractiveness of a Destination?. In Bruwer, J., Lockshin, L., Corsi, A., Cohen, J., Hirche, M. (Hrsg.), Conference Proceedings, 9th Academy of Wine Business Research Conference (598-607). Adelaide: Academy of Wine Business Research.
Mathis, J., Tischler, S., Bauer-Krösbacher, C. (2015): Travel Motivations and Destination Choice Behaviour in Culinary Tourism – The Case of Austrian Travellers. In Department of Tourism, Munich University of Applied Sciences (Hrsg.), Consumer Behavior in Tourism Symposium 2015 (CBTS). Munich: Department of Tourism, Munich University of Applied Sciences.
Bauer-Krösbacher, C. (2015): Das Paradies so nah! Entwicklung von Gartentourismus in Niederösterreich. In Bieger, T., Beritelli, P., Laesser, C. (Hrsg.), Schweizer Jahrbuch für Tourismus 2014/15: Strategische Entwicklungen im alpinen Tourismus (143-156). Berlin: Erich Schmidt Verlag.
Edlinger, P., Bauer-Krösbacher, C. (2014): Internationale Trends im Museumsbereich. Wie reagieren österreichische Museen?. In Bieger, T., Beritelli, P., Laesser, C. (Hrsg.), Schweizer Jahrbuch für Tourismus 2013/14: Zukunftsgestaltung im alpinen Tourismus (35-44). Berlin: Erich Schmidt Verlag.
Prof.(FH) Mag. Claudia Bauer-Krösbacher, PhDProgramme Director Tourism and Leisure Management![]()
![Mag. Sonja Berger, MSc | Language Coordinator & Lecturer - IMC Fachhochschule Krems]()
Mag. Sonja Berger, MSc
Language Coordinator & Lecturer
Institute Tourism, Wine Business and Marketing
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Export-oriented ManagementBachelor of Arts in Business / full-time
-
WBL4JOB
Department of Business
Mag. Sonja Berger, MScLanguage Coordinator & Lecturer![]()
Dr. Claudia Dolezal, MSc, BA
Professor Department of Business
Institute Tourism, Wine Business and Marketing
- Sustainable Tourism Development and the United Nations Sustainable Development Goals
- Tourism and Social Change
- Destination Development and Destination Management
- Business AdministrationBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- MarketingMaster of Arts in Business / full-time
- Tourism and Leisure Management in TashkentBachelor of Arts in Business / full-time
-
Capacity Building für nachhaltigen ländlichen Tourismus in Mosambik ("CAST Mozambique")
Project Leader, Department of Business
-
Nachhaltigkeit aus Sicht der WeinkonsumentInnen
Department of Business
-
WBL4JOB
Project Leader, Department of Business
Dolezal, C., Gudka, J., Lapointe, D. (2022): Unseen Tours’ Virtual ‘Not-in-a-pub’ Quizzes: Social Inclusion and Empowerment in Times of COVID-19. In Novelli, M., Cheer, J.M., Dolezal, C., Milano, C, Jones, A. (Hrsg.), Handbook of Niche Tourism (401-421). London: Edward Elgar Publishing.
Novelli, M., Cheer, J.M., Dolezal, C., Milano, C, Jones, A. (Hrsg.). (2022): Handbook of Niche Tourism. London: Edward Elgar Publishing.
Dolezal, C., Novelli, M. (2020): Power in community-based tourism: empowerment and partnership in Bali. Journal of Sustainable Tourism.
Doi: https://doi.org/10.1080/09669582.2020.1838527Dolezal, C., Miezelyte, D. (2020): Volunteer Tourists and the SDGs in Bali: Agents of Development or Redundant Holiday-Makers?. Austrian Journal for South-East Asian Studies, 13(1): 117-124.
Doi: https://doi.org/10.14764/10.ASEAS-0028Trupp, A., Dolezal, C. (2020): Tourism and the Sustainable Development Goals in Southeast Asia. Austrian Journal of South-East Asian Studies, 13(1): 1-16.
Doi: https://doi.org/10.14764/10.ASEAS-0026Dolezal, C., Trupp, A., Bui, H. (Hrsg.). (2020): Tourism and Development in Southeast Asia. London: Routledge.
Trupp, A., Dolezal, C., Bui, H. (2020): Mapping tourism, sustainability, and development in Southeast Asia. In Dolezal, C., Trupp, A., Bui, H. (Hrsg.), Tourism and Development in Southeast Asia (3-22). London: Routledge.
Bui, H., Dolezal, C. (2020): The tourism-development nexus in Southeast Asia: History and current issues. In Dolezal, C., Trupp, A., Bui, H. (Hrsg.), Tourism and Development in Southeast Asia (23-40). London: Routledge.
Dolezal, C., Trupp, A., Leepreecha, P. (2020): Researching tourism and development in Southeast Asia: Methodological insights. In Dolezal, C., Trupp, A., Bui, H. (Hrsg.), Tourism and Development in Southeast Asia (41-56). London: Routledge.
Dolezal, C., Trupp, A., Bui, H. (2020): Tourism and development in Southeast Asia: Concluding remarks and future outlook. In Dolezal, C., Trupp, A., Bui, H. (Hrsg.), Tourism and Development in Southeast Asia (214-218). London: Routledge.
Dolezal, C., Gudka, J. (2019): London’s “Unseen Tours”: Slumming or societal change in the city?. In Smith, A., Graham, A. (Hrsg.), Destination London: The territorial expansion of the visitor economy. (141-163). London: University of Westminster Press.
Doi: https://doi.org/10.16997/book35.g/Dolezal, C. (2018): Being in the field in Bali: A reflection on fieldwork relations in community-based tourism research. In Tucker, H., Jimura, T., Dixon, L. (Hrsg.), Tourism Ethnographies: Ethics, Methods, Application and Reflexivity (97-111). London: Routledge.
Doi: https://doi.org/10.4324/9781315162164Novelli, M., Klatte, N., Dolezal, C. (2016): The ASEAN community-based tourism standards: looking beyond certification. Tourism Planning & Development, 14(2): 216-281.
Doi: https://doi.org/10.1080/21568316.2016.1243146Dolezal, C. (2015): The tourism encounter in community-based tourism in Northern Thailand: Empty meeting ground or space for change?. Austrian Journal for South-East Asian Studies, 8(2): 165-186.
Doi: https://doi.org/10.14764/10.ASEAS-2015.2-4Dolezal, C., Trupp, A. (2015): Tourism and Development in Southeast Asia. Austrian Journal for South-East Asian Studies, 8(2): 117-124.
Doi: https://doi.org/10.14764/10.ASEAS-2015.2-1Dolezal, C., Burns, P. (2014): ABCD to CBT: Asset-Based Community Development’s Potential for Community-Based Tourism. Development in Practice, 25(1): 133-142.
Doi: https://doi.org/10.1080/09614524.2015.982075Dolezal, C. (2013): Community-Based Tourism in Bali: On the Road Towards Empowerment? An Interview with Djinaldi Gosana. Austrian Journal for South-East Asian Studies, 6 (2): 366-373.
Doi: https://doi.org/10.14764/10.ASEAS-6.2-8Trupp, A., Dolezal, C. (2013): Mobilities in South-East Asia. Austrian Journal of South-East Asian Studies, 6(2): 235-241.
Doi: https://doi.org/10.14764/10.ASEAS-6.2-1Dolezal, C. (2011): Community-Based Tourism in Thailand: (Dis-)Illusions of Authenticity and the Necessity for Dynamic Concepts of Culture and Power. Austrian Journal of South-East Asian Studies, 4(1): 129-138.
Doi: https://doi.org/10.14764/10.ASEAS-4.1-7
Dr. Claudia Dolezal, MSc, BAProfessor Department of Business![]()
![DI Dr. Markus Walter Eitle, MSc. | Professor Department of Business - IMC Fachhochschule Krems]()
DI Dr. Markus Walter Eitle, MSc.
Professor Department of Business
Institute Tourism, Wine Business and Marketing
- International Wine BusinessBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Betriebswirtschaft für das GesundheitswesenBachelor of Arts in Business / part-time
- Tourism and Leisure Management in Bakufull-time
Savoi, S., Eitle, M. W., Berger, H., Curto, M., Meimberg, H., Griesser, M., & Forneck, A. (2020): Comparative transcriptome analysis of two root-feeding grape phylloxera (D. vitifoliae) lineages feeding on a rootstock and V. vinifera. Insects, 11(10): 691.
Doi: https://doi.org/10.3390/insects11100691Eitle, M. W., Carolan, J. C., Griesser, M., & Forneck, A. (2019): The salivary gland proteome of root-galling grape phylloxera (Daktulosphaira vitifoliae Fitch) feeding on Vitis spp. PLoS One, 14(12): e0225881.
Doi: https://doi.org/10.1371/journal.pone.0225881Eitle, M.W., Griesser, M., Vankova, R., Dobrev, P., Aberer, S., Forneck, A. (2019): Grape phylloxera (D. vitifoliae) manipulates SA/JA concentrations and signalling pathways in root galls of Vitis spp. Plant Physiology and Biochemistry, 144: 85-91.
Doi: https://doi.org/10.1016/j.plaphy.2019.09.024Eitle, M. W., Loacker, J., Meng-Reiterer, J., Schuhmacher, R., Griesser, M., & Forneck, A. (2018): Polyphenolic profiling of roots (Vitis spp.) under grape phylloxera (D. vitifoliae Fitch) attack. Plant Physiology and Biochemistry, 135: 174-181.
Doi: https://doi.org/10.1016/j.plaphy.2018.12.004Eitle, M.W., Cargnoni, M., Failla, O., Kaul, H.P., Griesser, M., Forneck, A. (2018): Compensation effects in grape phylloxera (Daktulosphaira vitifoliae Fitch) infested vines on root growth, leaf respiration and sink activity. In Duso, C., Hoffmann, C., Calonnec, A., Fuchs, R., Jermini, M., Maixner, M., Thiery, D., Zahavi, T. (Hrsg.), IOBC-WPRS Bulletin (86-90). Riva del Garda, Italy: International Organization for Biological and Integrated Control of Noxious Animals and Plants (OIBC/OILB), West Palaearctic Regional Section (WPRS/SROP).
Eitle, M.W., Griesser, M., Forneck, A. (2018): Volatile methyl salicylate induces systemic signalling in the phylloxerated root system of hybridised Vitis spp. In IOBC-WPRS Bulletin (Hrsg.), IOBC-WPRS Bulletin (84-86). Riva del Garda, Italy: IOBC-WPRS Bulletin.
Eitle, M. W., Cargnoni, M., Acar, A., Crespo Martinez, S., Failla, O., Kaul, H. P., Griesser, M. & Forneck, A. (2017): Phylloxeration effects on the sink activity and assimilation rate in phylloxera (Daktulosphaira vitifoliae Fitch) infested grapevines (Vitis spp.). Acta Horticulturae, 1188: 291-297.
Doi: https://doi.org/10.17660/ActaHortic.2017.1188.38Eitle, M.W., Griesser, M., Dobrev, F., Vankova, R., Forneck, A. (2017): First insights on phytohormones during the compatible grapevine-phylloxera interaction. Acta Horticulturae, 1188: 255-263.
Doi: https://doi.org/10.17660/ActaHortic.2017.1188.33Griesser, M., Martinez, S. C., Eitle, M. W., Warth, B., Andre, C. M., Schuhmacher, R., & Forneck, A. (2017): The ripening disorder berry shrivel affects anthocyanin biosynthesis and sugar metabolism in Zweigelt grape berries. Planta, 247(2): 471-481.
Doi: https://doi.org/10.1007/s00425-017-2795-4Eitle, M. W., Forneck, A. (2017): Comparison of bioassays to biotype grape phylloxera (Daktulosphaira vitifoliae Fitch) on Vitis ssp. Vitis, 56(3): 141-146.
Doi: https://doi.org/10.5073/vitis.2017.56.141-146Griesser, M., Crespo Martinez, S., Eitle, M. W., Warth, B., Schuhmacher, R., & Forneck, A. (2016): New insights into the grapevine physiological ripening disorder berry shrivel with focus on anthocyanin biosynthesis. Acta Horticulturae, 1188: 57-64.
Doi: https://doi.org/10.17660/ActaHortic.2017.1188.8
DI Dr. Markus Walter Eitle, MSc.Professor Department of Business![]()
Prof.(FH) Jens Peter Ennen, MSc
Programme Director Transnational Programmes
Institute Tourism, Wine Business and Marketing
- Export-oriented Management in TashkentBachelor of Arts in Business / full-time
- Tourism and Leisure Management in TashkentBachelor of Arts in Business / full-time
- Tourism and Leisure Management in Bakufull-time
-
WBL4JOB
Department of Business
Ennen, J. (2009): The evaluation of welfare state performance: modelling a counterfactual world. Historical Social Research/Historische Sozialforschung, 34(2): 129-146.
Doi: https://doi.org/10.12759/hsr.34.2009.2.129-146
Prof.(FH) Jens Peter Ennen, MScProgramme Director Transnational Programmes![]()
Giancarlo Fedeli, PhD, MA, BSc, PgC
Professor Department of Business
Institute Tourism, Wine Business and Marketing
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
- Tourism and Leisure Management in SanyaBachelor of Arts in Business / full-time
Fedeli, G., Nguyen, T.H.H., Williams, N.L., Del Chiappa G., Wassler, P. (2022): Travel desire over intention in pandemic times. Annals of Tourism Research Empirical Insights, 3(2).
Doi: https://doi.org/10.1016/j.annale.2022.100051Fedeli, G., Cheng, M. (2022): Influencer marketing and tourism: Another threat to integrity for the industry?. Tourism Analysis.
Doi: https://doi.org/10.3727/108354222X16510114086370Wassler, P., Del Chiappa, G., Nguyen, T. H. H., Fedeli, G., Williams, N. L. (2022): Increasing vaccination intention in pandemic times: a social marketing perspective. Italian Journal of Marketing: 37-58.
Doi: https://doi.org/10.1007/s43039-022-00049-wFedeli, G., Cigurova L. (2021): Volunteer Recruitment and Selection: Evidence from the Visitor Attraction Sector. In Holmes, K. A., Lockstone-Binney, Shipway, L. R. (Hrsg.), The Routledge Handbook of Volunteering in Events, Sport and Tourism (271-285). London: Taylor & Francis.
Doi: https://doi.org/10.4324/9780367815875Williams, N. L., Nguyen, T. H. H., Del Chiappa, G., Fedeli, G., Wassler, P. (2021): COVID-19 vaccine confidence and tourism at the early stage of a voluntary mass vaccination campaign: A PMT segmentation analysis. Current Issues in Tourism, 25(3): 475-489.
Doi: https://doi.org/10.1080/13683500.2021.1963216Fedeli, G. (2021): Marketing Visitor Attractions in the Digital Age: An investigation of E-marketing Adoption in the Scottish Visitor Attraction sector. Glasgow: Glasgow Caledonian University.
Fedeli, G. (2019): ‘Fake news’ meets tourism: a proposed research agenda. Annals of Tourism Research, 80(102684): 123.
Doi: https://doi.org/10.1016/j.annals.2019.02.002Fedeli, G. (2017): The role and potential of ICT in the visitor attractions sector: the case of Scotland’s tourism industry. In Kalbaska, N., Ge, J., Murphy, J., Sigala, M. (Hrsg.), ENTER2017 eTourism Conference, ISBN 978-88-6101-016-1 (14-20). Rome : Universita' della Svizzera italiana.
Giancarlo Fedeli, PhD, MA, BSc, PgCProfessor Department of Business![]()
![Dr. Philip Griesser | Programme Director Transnational Programmes - IMC Fachhochschule Krems]()
Dr. Philip Griesser
Programme Director Transnational Programmes
Institute Tourism, Wine Business and Marketing
- Tourism and Leisure Management in HanoiBachelor of Arts in Business / full-time
- Tourism and Leisure Management in SanyaBachelor of Arts in Business / full-time
- Tourism and Leisure Management in TashkentBachelor of Arts in Business / full-time
- Tourism and Leisure Management in Bakufull-time
Griesser, P. (2018): Konsumentenverhalten im Wertewandel unserer Gesellschaft - Implikationen für den Wein- und Kulinarik-Tourismus. In SRH Fernhochschule (Hrsg.), Nachhaltigkeit im interdisziplinären Kontext, Herausforderungen für Wirtschaft und Gesellschaft (69-85). Wiesbaden: Springer.
Doi: https://doi.org/10.1007/978-3-658-24288-6_5Griesser, P. (2013): Potentially transferable skills within transboundary protected area management methods. In Thimm, T. (Hrsg.), Studien zur Freizeit- und Tourismusforschung (179-192). Mannheim: MetaGIS-Systems.
Griesser, P. (2013): Engaged Community Participation by means of Responsible Tourism Development. Göttingen: Cuvillier Verlag Göttingen.
Griesser, P. (2012): Responsible Tourism Development at National Parks in Chile. In Kagermeier, A., Gronau, W., Rulle, M. (Hrsg.), Studien zur Freizeit- und Tourismusforschung, Transforming and Managing Destinations (121-130). Mannheim: MetaGIS-Systems.
Dr. Philip GriesserProgramme Director Transnational Programmes![]()
Hon.Prof.(FH) Dr. Elisa Hergueta-Covacho, E.H. Lic., MA
Professor Department of Business
Institute Tourism, Wine Business and Marketing
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
- Export-oriented ManagementBachelor of Arts in Business / full-time
González Aldea, P., Hergueta-Covacho, E. & Badillo Mendoza, M.E. (2021): Social Learning and Learning Communities in times of confinement. Analysis of educational transformations in face-to-face education. In Villalonga Gómez, C., Ibáñez-Ibáñez, P. & Marta-Lazo, C. (Hrsg.), La enseñanza e-Learning en el ámbito universitario. Un enfoque 360. (147-167). Navarra: Thomson Reuters.
Marta-Lazo, C., Hergueta-Covacho, E., & Martinez-León, N. (Hrsg.). (2021): Comunicación y competencias digitales: la nueva alfabetización. Madrid, Spain: Universidad Complutense de Madrid.
Doi: https://doi.org/10.15178/va.2021.154Villalonga-Gómez, C. & Hergueta-Covacho, E. (Hrsg.). (2020): Mobile apps and media empowerment in digital and ubiquitous environments. Alicante, Spain: Revista Mediterránea de Comunicación.
Doi: https://doi.org/10.14198/MEDCOM.15632Hergueta-Covacho, E., Marfil-Carmona, R. (2018): Transiciones educomunicativas. Del Capitalismo Cognitivo a la educación líquida. In Universidad Nacional de Educación a Distancia – UNED (Hrsg.), La otra educación. Pedagogías críticas para el siglo XXI (93-111) (93-112). Madrid: Editorial UNED.
Camarero-Cano, L., Hergueta-Covacho, E., Villalonga-Gómez, C. (Hrsg.). (2018): Comunicar y educar en la ubicuidad. Aprendizaje móvil, Apps, y MOOCs desde una perspectiva inteRmetodológica ubicua. Zaragoza: Ediciones Egregius.
Lazo, M., Marfil-Carmona, R. & Hergueta-Covacho, E. (2016): Aplicación de las Redes Sociales en el aprendizaje en conectividad: uso del factor relacional en la dialéctica twitter. Revista científica electrónica de Educación y Comunicación en la Sociedad del Conocimiento, II: 304-319.
Doi: https://doi.org/10.30827/eticanet.v16i2.11926Hergueta-Covacho, E., Marta Lazo, C., & Gabelas Barroso, J.A. (2016): Media Literacy and relational Inter-methodology implementation on MOOC. Revista Mediterránea de Comunicación, 7(2): 47-58.
Doi: https://doi.org/10.14198/MEDCOM2016.7.2.4Marta Lazo, C., Hergueta-Covacho, E. y Gabelas Barroso, J.A. (2016): Applying Intermethodological Concepts for Enhancing Media Literacy Competences. Journal of Universal Computer Science (J.UCS), vol. 22(1), 22(1): 37-54.
Doi: https://doi.org/10.3217/jucs-022-01-0037Hergueta-Covacho, E., Levratto, V. (2015): Fomentar la inteligencia colectiva en la educación superior. Una experiencia educomunicativa en entornos virtuales. In Fueyo Gutiérrez, A., Rodríguez-Hoyos, C., Pérez Tornero, J. (Hrsg.), Los territorios de la Educación Mediática: experiencias en contextos educativos (-). Barcelona: Editorial UOC.
Marfil-Carmona, R., Hergueta-Covacho, E. & Villalonga Gómez, C. (2015): The Relational Factor as a strategic element in marketing communications. Anàlisi. Quaderns de Comunicació i Cultura, 52: 33-46.
Doi: https://doi.org/10.7238/a.v0i52.2392Hergueta-Covacho, E. (2015): ¿Cómo medir la intermetodología? Creación del cuestionario de Impacto Intermetodológico. In Peinado Miguel, F. (Hrsg.), Formación, perfil profesional y consumo de medios de alumnos en Comunicación (147-160). La Laguna: Cuadernos Artesanos de Comunicación, 77.
Doi: https://doi.org/10.4185/cac77Hergueta-Covacho, E. (2014): Ser y estar en Twitter. Construyendo relaciones en comunidades de aprendizaje. In Cuadros Muñoz, R., Villatoro, J. (Hrsg.), Twitter en la enseñanza y aprendizaje del español (65-79). Málaga: Ediciones EdiEle.
Barroso, J., Covacho, E.H., & Lazo, C. (2013): Phenomenological features of digital communication: interactivity, immersion and ubiquity. Sociedad de la Información, 44: 169-193.
Gabelas-Barroso, J., Marta-Lazo, C. & Hergueta-Covacho, E. (2013): Factor R-elacional como epicentro de las prácticas culturales digitales. In Aranda, D., Creus, A., Sánchez Navarro, J. (Hrsg.), Educación, medios digitales y cultura de la participación (-). Barcelona: Editorial UOC.
Hon.Prof.(FH) Dr. Elisa Hergueta-Covacho, E.H. Lic., MAProfessor Department of Business![]()
![Dr. Maria Katelieva, MA | Research Assistant / Department of Business - IMC Fachhochschule Krems]()
Dr. Maria Katelieva, MA
Research Assistant / Department of Business
Institute Tourism, Wine Business and Marketing
- Sustainable Tourism
- Cultural Tourism
- Qualitative Research Methods
- Tourism and Leisure Management in SanyaBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
-
Klimawandel und dessen Auswirkungen auf touristische Attraktionen in Niederösterreich
Department of Business
-
WBL4JOB
Department of Business
-
Traditionelles Wissen im Umgang mit der Natur als Teil des Immateriellen Kulturerbes in NÖ - Erhaltung und touristische Nutzung
Project Leader, Department of Business
-
„GrünRaum“: Inwertsetzung von Grünräumen
Department of Business
-
CaucaSusT - Transdisziplinarität für eine nachhaltige Tourismusentwicklung in der Kaukasusregion
Department of Business
-
InRuTou - Innovationen im ländlichen Tourismus
Department of Business
Katelieva, M., Muhar, A. (2022): Heritage tourism products based on traditional nature-related knowledge: assessment of cultural, social, and environmental factors in cases from rural Austria. Journal of Heritage Tourism.
Doi: https://doi.org/10.1080/1743873X.2022.2098040Katelieva, M., Mitrofanenko, T. (2022): SYSTEMS THINKING IN PARTICIPATORY RESEARCH ON SUSTAINABLE TOURISM. In FHK (Hrsg.), 15. Forschungsforum der österreichischen Fachhochschulen. Villach: FHK.
Katelieva, M., Muhar, A., Penker, M. (2020): Nature-related knowledge as intangible cultural heritage: safeguarding and tourism utilisation in Austria. Journal of Tourism and Cultural Change, 18(6): 673-689.
Doi: https://doi.org/10.1080/14766825.2019.1693581Katelieva, M. (2018): Social and cultural impacts of tourism: The Case of the Bulgarian Villages Gorno Draglishte and Dobarsko. In Schriftenreihe der OeAD GmbH, Band IX: Wissen und Entwicklung III: Texte des Österreichischen Nachwuchspreises für Entwicklungsforschung 2015 und 2017 (89-115). Wien: Studienverlag.
Grassl, W., Katelieva-Platzer, M. (2016): EuBike Forschungsprojekt – European Cycletourism Educational Programme. Tourismus Wissen - quarterly, 7(7): 106-107.
Dr. Maria Katelieva, MAResearch Assistant / Department of Business![]()
![Florentine Kugler, BA | Project Assistant Department of Business - IMC Fachhochschule Krems]()
Florentine Kugler, BA
Project Assistant Department of Business
Institute Tourism, Wine Business and Marketing
-
Klimawandel und dessen Auswirkungen auf touristische Attraktionen in Niederösterreich
Department of Business
Florentine Kugler, BAProject Assistant Department of Business
Dr. Larissa Neuburger, MA, MA
Professor Department of Business
Institute Tourism, Wine Business and Marketing
- MarketingMaster of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
-
Nachhaltigkeit aus Sicht der WeinkonsumentInnen
Department of Business
Egger, R., Neuburger, L. (2022): Augmented, Virtual, and Mixed Reality in Tourism. In Xiang, Z., Fuchs, M., Gretzel, U., Höpken, W. (Hrsg.), Handbook of e-Tourism (317-342). Cham: Springer Nature.
Doi: https://doi.org/10.1007/978-3-030-48652-5Egger, R., Neuburger, L., Matuzzi, M. (2022): Data Science and Ethical Issues. In Egger, R. (Hrsg.), Applied Data Science in Tourism. Tourism on the Verge. (51-66). Cham: Springer.
Doi: https://doi.org/10.1007/978-3-030-88389-8_4Barbe, D., Neuburger, L. (2021): Generation Z and Digital Influencers in the Tourism Industry. In Stylos, N., Rahimi, R., Okumus, B., Williams, S. (Hrsg.), Generation Z Marketing and Management in Tourism and Hospitality (167-192). Cham: Palgrave Macmillan.
Doi: https://doi.org/10.1007/978-3-030-70695-1_7Sakardy, D., Neuburger, L., Egger, R. (2021): Virtual reality as a travel substitution tool during COVID-19. In Wörndl W., Koo C., Stienmetz J.L. (Hrsg.), Information and Communication Technologies in Tourism 2021 (452-463). Cham: Springer.
Doi: https://doi.org/10.1007/978-3-030-65785-7_44Egger, R., Neuburger L. (2020): Augmented, Virtual, and Mixed Reality in Tourism. In Xiang Z., Fuchs M., Gretzel U., Höpken W. (Hrsg.), Handbook of e-Tourism (1-25). Cham: Springer.
Doi: https://doi.org/10.1007/978-3-030-05324-6_19-1Neuburger, L., Egger, R. (2020): Travel risk perception and travel behaviour during the COVID-19 pandemic 2020: A case study of the DACH region. Current Issues in Tourism, 24(7): 1003-1016.
Doi: https://doi.org/10.1080/13683500.2020.1803807Barbe, D., Neuburger, L., Pennington-Gray, L. (2020): Follow Us on Instagram! Understanding the Driving Force behind Following Travel Accounts on Instagram. e-Review of Tourism Research, 17(4).
Neuburger, L., Beck, J., Egger, R. (2018): The ‘Phygital’tourist experience: The use of augmented and virtual reality in destination marketing. In Camilleri, M.A. (Hrsg.), Tourism Planning and Destination Marketing (183-202). Bingley: Emerald Publishing Limited.
Doi: https://doi.org/10.1108/978-1-78756-291-220181009Neuburger, L., Egger, R. (2017): An Afternoon at the Museum: Through the Lens of Augmented Reality. In Scheeg, R., Stangl, B. (Hrsg.), Information and Communication Technologies in Tourism 2017 (241-254). Berlin: Springer, Cham.
Doi: https://doi.org/10.1007/978-3-319-51168-9_18
Dr. Larissa Neuburger, MA, MAProfessor Department of Business![]()
![Priv. Doz. Mag. Dr. Arthur Posch | Professor Department of Business - IMC Fachhochschule Krems]()
Priv. Doz. Mag. Dr. Arthur Posch
Professor Department of Business
Institute Tourism, Wine Business and Marketing
- Betriebswirtschaft für das GesundheitswesenBachelor of Arts in Business / full-time
- Betriebswirtschaft für das GesundheitswesenBachelor of Arts in Business / part-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
- MarketingMaster of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
Ng, E., Posch, A., Kraiczy, N., Köllen, T., Thom, N. (2022): Do “One Size” Employment Policies Fit all Young Workers? Heterogeneity in Work Attribute Preferences among the Millennial Generation. BRQ Business Research Quarterly.
Doi: https://doi.org/10.1177/23409444221085587Posch, A. (2020): Integrating Risk into Control System Design: The Complementarity between Risk-Focused Results Controls and Risk-Focused Information Sharing. Accounting, Organizations and Society, 86.
Doi: https://doi.org/10.1016/j.aos.2020.101126Braumann, E., Grabner, I., Posch, A. (2020): Tone from the Top in Risk Management: A Complementarity Perspective on How Control Systems Influence Risk Awareness. Accounting, Organizations and Society, 84.
Doi: https://doi.org/10.1016/j.aos.2020.101128Posch, A., Garaus, C. (2020): Boon or Curse? A Contingent View on the Relationship between Strategic Planning and Organizational Ambidexterity. Long Range Planning, 53(6).
Doi: https://doi.org/10.1016/j.lrp.2019.03.004Grabner, I., Posch, A., Wabnegg, M. (2018): Materializing Innovation Capability: A Management Control Perspective. Journal of Management Accounting Research, 30(2): 163-185.
Doi: https://doi.org/10.2308/jmar-52062
Priv. Doz. Mag. Dr. Arthur PoschProfessor Department of Business![]()
![Desiree Schnauer, BA | Project Team Member Department of Business - IMC Fachhochschule Krems]()
Desiree Schnauer, BA
Project Team Member Department of Business
Institute Tourism, Wine Business and Marketing
-
Nachhaltigkeit aus Sicht der WeinkonsumentInnen
Department of Business
Desiree Schnauer, BAProject Team Member Department of Business![]()
![Prof.(FH) Dr. Dipl.-BW(FH) Albert Franz Stöckl, MA | Programme Director International Wine Business - IMC Fachhochschule Krems]()
Prof.(FH) Dr. Dipl.-BW(FH) Albert Franz Stöckl, MA
Programme Director International Wine Business
Institute Tourism, Wine Business and Marketing
- International Wine BusinessBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure Management in TashkentBachelor of Arts in Business / full-time
-
Nachhaltigkeit aus Sicht der WeinkonsumentInnen
Project Leader, Department of Business
-
The Wine Lab
Project Leader, Department of Business
Tischler, S., Stoeckl, A., Kleiss, D., Reisenberger, A. (2021): Measuring customer experience in a restaurant by using the mobile ethnography application "Experience Fellow". In Rüdiger, J., Wagner, D., Dreyer, A., Stöckl, A. (Hrsg.), Kulinarischer Tourismus und Weintourismus - Culinary and Wine Tourism Conference (65-73). Wiesbaden: Gabler Verlag.
Doi: https://doi.org/10.1007/978-3-658-33226-6_7Stoeckl, A., Lee, M., Tischler, S. (2019): Ignoring consumer science? Three cases from Austria about innovation, philosophies, gut feeling, and intuitive decision-making. In Santini, C., Cavicchi, A. (Hrsg.), Case Studies in the Wine Industry (63-74). Birmingham: Woodhead Publishing .
Doi: https://doi.org/10.1016/B978-0-08-100944-4.00005-7Rinke, W., Stoeckl, A. (2017): Using Data Mining to Classify Terroir Specific Aromatic Profiles of True-To-Type Wines from Burgenland a District of Austria. In Academy of Wine Business Research (Hrsg.), Conference Proceedings, 10th International Conference of the Academy of Wine Business Research, July 25th to 28th, 2017, Sonoma State University, CA, USA (106). Rohnert Park, CA, USA: IJWBR.
Bauer-Krösbacher, C., Stoeckl, A., Tischler, S. (2017): Die kulinarische Attraktivität des Reiselands Österreich: Selbstbild v. Aussensicht. In Wagner, D., Mair, M., Stoeckl, A., Dreyer, A. (Hrsg.), Kulinarischer Tourismus und Weintourismus - Culinary and Wine Tourism Conference 2015 (125-134). Wiesbaden: Springer Gabler.
Doi: https://doi.org/10.1007/978-3-658-13732-8_10Stöckl, A.F., Tischler, S., Bauer-Krösbacher, C., Koja, T., & Mathis, J.K. (2016): Does Wine Enhance the Attractiveness of a Destination?. In Bruwer, J., Lockshin, L., Corsi, A., Cohen, J., Hirche, M. (Hrsg.), Conference Proceedings, 9th Academy of Wine Business Research Conference (598-607). Adelaide: Academy of Wine Business Research.
Wagner, D., Mair, M., Stoeckl, A., Dreyer, A. (Hrsg.). (2015): Kulinarischer Tourismus und Wein Tourismus - Culinary and Wine Tourism Conference 2015. Wiesbaden: Springer Gabler.
Doi: https://doi.org/10.1007/978-3-658-13732-8
Prof.(FH) Dr. Dipl.-BW(FH) Albert Franz Stöckl, MAProgramme Director International Wine Business![]()
![Rebecca Wolffhardt, BSc | Project Team Member Department of Business - IMC Fachhochschule Krems]()
Rebecca Wolffhardt, BSc
Project Team Member Department of Business
Institute Tourism, Wine Business and Marketing
-
Klimawandel und dessen Auswirkungen auf touristische Attraktionen in Niederösterreich
Department of Business
Rebecca Wolffhardt, BScProject Team Member Department of Business
Degree programmes of the institute
Tourism and Leisure Management
Tourism and Leisure Management
International Wine Business
