Institute Tourism, Wine Business and Marketing
The ability to integrate business expertise into teaching and application-driven research with an international focus is what sets the Institute of Tourism, Wine Business and Marketing apart.
The institute is responsible for the English-language Tourism and Leisure Management (full-time and part-time) and International Wine Business bachelor degree programmes, and the Marketing master programme.
Knowledge – research – action
All of the institute’s staff are research experts, and they are also all involved in teaching. The team concentrates mainly on three lines of research.
Consumer studies and innovation management investigates consumers’ behaviour, perceptions and decision-making processes in complex, innovative decision-making scenarios, both virtual and in the real world.
The tourism marketing and technology research focus analyses trends and developments in various sectors, as well as the use of new technology by tourism businesses and organisations with the aim of optimising internal and external business processes.
As part of its research into regional economics and agrobusiness, the institute looks at regional economic development strategies and measures, with a particular emphasis on the value chain that extends from regional producers to end consumers.
Our current research projects are concerned with the authenticity of tourism products and experiences, centring on the arts and culture sector, as well as sustainable tourism development and digitalisation in tourism businesses and regions. We also carry out eye-tracking studies that enable us to evaluate consumer behaviour at the point of sale, and look to gain academic insights into aspects of sustainability in the wine business and wine tourism, and into the development of international wine markets.
Team
Get to know the core team of our Institute Tourism, Wine Business and Marketing.
Institute Tourism, Wine Business and Marketing
Prof.(FH) Mag. Christian Maurer
Head of Institute Tourism, Wine Business and Marketing / Programme Director Master Tourism and Leisure Management, Marketing
Institute Tourism, Wine Business and Marketing
- Online Distribution Channels
- Planning and Implementation of E-Tourism and E-Marketing Strategies
- Tourism Product Development
- MarketingMaster of Arts in Business / full-time
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CaucaSusT - Transdisziplinarität für eine nachhaltige Tourismusentwicklung in der Kaukasusregion
Project Leader, Department of Business
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InRuTou - Innovationen im ländlichen Tourismus
Project Leader, Department of Business
Maurer, C., Siller, H. (2020): Tourism Research Perspectives - Proceedings of the International Student Conference in Tourism Research 2020. Norderstedt: BoD.
Maurer, C., Siller, H. (Hrsg.). (2019): Tourism Research Perspectives - Proceedings of the International Student Conference in Tourism Research 2019. Norderstedt: BoD.
Maurer, C., Neuhofer, B. (Hrsg.). (2018): Tourism Research Perspectives - Proceedings of the International Student Conference in Tourism Research 2018. Norderstedt: BoD.
Egger, R., Maurer, C. (Hrsg.). (2017): Tourism Research Perspectives - Proceedings of the International Student Conference in Tourism Research 2017. Norderstedt: BoD.
Maurer, C., Tischler, S. (2017): Die Bedeutung von Bonusleistungen bei der Hotelbuchung zur Steigerung der Kundenloyalität und Direktbuchungsrate - Eine Studie unter österreichischen Hotelbetrieben. In IMC Fachhochschule Krems GmbH (Hrsg.), Online Tagungsband - 11. Forschungsforum der österreichischen Fachhochschulen 2017 (855-865). Krems: FFH.
Egger, R., Maurer, C. (Hrsg.). (2016): Tourism Research Perspectives - Proceedings of the International Student Conference in Tourism Research 2016. Norderstedt: BoD.
Egger, R., Maurer, C. (Hrsg.). (2015): Tourism Research Perspectives - Proceedings of the International Student Conference in Tourism Research 2015. Norderstedt: BoD.
Maurer, C. (2015): eTourismus – Daten und Fakten. In Schulz, A., Weithöner, U., Egger R., Goecke, R. (Hrsg.), Informationsmanagement im Tourismus (52). München: De Gruyter Oldenbourg.
Doi: https://doi.org/10.1515/9783486858402Egger, R., Maurer, C. (Hrsg.). (2014): Tourism Research Perspectives - Proceedings of the International Student Conference in Tourism Research 2014. Norderstedt: BoD.
Nijhuis, K., Maurer, C., Munro, J. (2014): Handbook on E-marketing for Tourism Destinations. Madrid: UN-WTO/ETC.
Doi: https://doi.org/10.18111/9789284415755Egger, R., Maurer, C. (Hrsg.). (2013): Tourism Research Perspectives - Proceedings of the International Student Conference in Tourism Research 2013. Norderstedt: BoD.
Maurer, C., Lutz, V. (2011): Strategic Implications for Overcoming Communication Gaps in Tourism Caused by Digital Divide. Journal of Information Technology & Tourism, 13(3): 205-214.
Doi: https://doi.org/10.3727/109830512X13283928066887Maurer, C., Wiegmann, R. (2011): Effectiveness of Advertising on Social Network Sites: A Case Study on Facebook. In Law, R., Fuchs, M., Ricci, F. (Hrsg.), Information and Communication Technologies in Tourism 2011 (485-498). Vienna: Springer.
Doi: https://doi.org/10.1007/978-3-7091-0503-0Maurer, C., Lutz, V. (2011): The Impact of Digital Divide on Global Tourism: Strategic Implications of Overcoming Communication Gaps Caused by Digital Inequalities. In Law, R., Fuchs, M., Ricci, F. (Hrsg.), Information and Communication Technologies in Tourism 2011 (265-277). Vienna: Springer.
Doi: https://doi.org/10.1007/978-3-7091-0503-0Maurer, C., Schaich, S. (2011): Online Customer Reviews Used as Complaint Management Tool. In Law, R., Fuchs, M., Ricci, F. (Hrsg.), Information and Communication Technologies in Tourism 2011 (499-511). Vienna: Springer.
Doi: https://doi.org/10.1007/978-3-7091-0503-0
Prof.(FH) Mag. Christian MaurerHead of Institute Tourism, Wine Business and Marketing / Programme Director Master Tourism and Leisure Management, MarketingHead of Institute Tourism, Wine Business and Marketing / Programme Director Master Tourism and Leisure Management, MarketingProf.(FH) Mag. Christian Maurer
- Core Competencies
- Online Distribution Channels
- Planning and Implementation of E-Tourism and E-Marketing Strategies
- Tourism Product Development
Hon.Prof.(FH) Univ.Doz. Prof. Dr. Dipl.-Ing. Irfan Arikan
Professor Department of Business
Institute Tourism, Wine Business and Marketing
- Tourism
- Guiding
- Tourism and Leisure Management in HanoiBachelor of Arts in Business / full-time
- Tourism and Leisure Management in Bakufull-time
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
Arikan, I., Ünsever, I. (2020): Yavas Kent. In Detay Anatolia (Hrsg.), Yavaslik (39-68). Ankara: Detay Anatolia Akademik Yayıncılık.
Arikan, I., Ünsever, I. (2020): Importance of Tourism Equinox for Sustainable City Tourism. In Katsoni, V., Spyriadis, T. (Hrsg.), Cultural and Tourism Innovation in the Digital Era (447-459). Cham: Springer International Publishing.
Doi: https://doi.org/10.1007/978-3-030-36342-0_35Arikan, A., Arikan, I. (2020): New Concepts Within the Scope of Tourism and Gastronomy. ATLAS Tourism and Leisure Review, 2019(3): 8-17.
Arikan, I., Ergener, R. (2019): Pilgrims as Tourists or Tourists as Pilgrims-The Case of Anatolia. Journal of Tourism Quarterly, 1(1): 43-52.
Arikan,I., Ünsever, I. (2019): Tourism Concepts within the Scope of Cittaslow Philosophy: (A “De Lege Feranda Study”). In Coskun, A., Selcuk, S. (Hrsg.), A Research on the Determination of Sustainable Local Development: Potential of Divriği for Cittaslow Membership," Cittaslow Turkey International Symposium LEAVE NO ONE BEHIND: Sustainable Development Goals Local Governments , 2018 (1-19). Ankara, Turkey: Detay Publications.
Uysal, M., Icöz, O., Arikan,I. (2019): Genel (Turizm). In İçöz, O., Uysal, M. (Hrsg.), Turizm Ansiklopedisi (740). Ankara: Detay Yayıncılık.
Arikan, I., Ünsever, I. (2018): An Analysis of Tourism Development: Tourism Paradox, Tourism, Equinox and Tourism Detox. IJTEBS, International Journal of Tourism, Economics and Business Sciences, 2(2): 01-06.
Arikan, I., Arikan, A. (2018): Importance of Food Paradox, Food Equinox and Food detox for the Local Food Culture. In Yüksek, G., Lew, A., Othman, N., Coskun, I., Karagöz, D. (Hrsg.), THE 11th TOURISM OUTLOOK CONFERENCE Heritage Tourism beyond Borders and Civilizations Conference Proceedings (122). Eskisehir: Anadolu University Publications.
Arikan, I., Arikan, A. (2018): Cittaslow Philosophy in Yedi Bilgeler Winery-Turkey. In Katsoni, V., Velander, K. (Hrsg.), Innovative Approaches to Tourism and Leisure. Springer Proceedings in Business and Economics (351-361). Cham: Springer.
Doi: https://doi.org/10.1007/978-3-319-67603-6_27Arikan, I., Ünsever, I., Halioui, S. (2016): Importance of Tourism Paradox, Tourism Equinox and Tourism Detox for Urban Environments. Acta Economica Et Turistica, 2(2): 101-236.
Doi: https://doi.org/10.1515/aet-2016-0019Halioui, S., Arikan, I., Schmidt M. (2016): An Integrated Planning Framework for Sustainable Tourism: Case Study Tunisia. World Academy of Science, Engineering and Technology, Open Science Index 120, International Journal of Social and Business Sciences, 10(12): 4079-4082.
Arikan, I., Steckenbauer, G. (2016): Cultural Heritage Resources for Tourism, Two Countries – Two Approaches: A Comparative Analysis of Cultural Tourism Products in Turkey and Austria. In World Academy of Science, Engineering and Technology (Hrsg.), International Journal of Humanities and Social Sciences (1497). Paris, France: ICCHT 2016.
Katsoni, V., Arikan, I., Dündar, A. (2015): Tourism Strategic and Marketing Planning and Cultural Cooperation Channels Between Greece and Turkey. In Katsoni, V., Stratigea, A. (Hrsg.), Tourism and Culture in the Age of Innovation. Second International Conference IACuDiT, Athens 2015 (351-360). London: Springer International Publishing.
Doi: https://doi.org/10.1007/978-3-319-27528-4_24Arikan, I., Dündar, A., Edlinger, L. (2015): Is Cittaslow an Effective Model in Destination Development for Sustainable Tourism? A Case Study in Austria. In SCinTE 2015, Athens, Greece (Hrsg.), Proceedings of the International Conference SCience in TEchnology - ScinTE, November 5-7, Athens, Greece (22-25). Athens: SCinTE.
Arikan, I., Unsever, I. (2015): The Treatment is Within the Disease: Tourism Paradox, Tourism Equinox and Tourism Detox. In ITHMC (Hrsg.), Book of Abstracts, International Tourism and Hospitality Management Conference, Sarajevo (73). Sarajevo: ITHMC.
Arikan, I. (Hrsg.). (2015): Tourism Transportation. Ankara, Turkey: Detay Publications.
Arikan, I., Unsever, I. (2014): Reconstruction of Tourism:Tourism Detox. In Ajanovic, E., Caber, M., Yilmaz, Y. (Hrsg.), International Antalya Hospitality Tourism and Travel Research Conference Proceedings, Antalya, Turkey, 9-12 December 2014 (136-146 ref. 8). Antalya: Akdeniz University, Tourism Faculty.
Arikan, I., Unsever, I. (2014): The Trap vs. The Remedy-Tourism Paradox and Tourism Equinox. In Gracan, D., Ineson, E., Jankovic, S., Madzar, I., Rudez, H., Nestoroska, I., Paunovic, I., Jurdana, D., Vodeb, K. (Hrsg.), 22nd Biennial International Congress. Tourism and Hospitality Industry 2014, CONGRESS PROCEEDINGS. Trends in Tourism and Hospitality Industry, May 8-9, 2014, Opatija, Croatia (287-296). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management.
Arikan, I., Unsever, I., Yilmaz, H. (2013): Tourism Paradox vs. Sustainability: A Case from Turkey. In AHTMMC 2013 (Hrsg.), 3rd AHTMMC Conference Proceedings - 2013. 3rd Advances in Hospitality and Tourism Marketing & Management Conference, June 25-30, 2013, Taipei, Taiwan (108). Taipeh: AHTMMC 2013.
Arikan, I., Kaya, E. (2012): Sustainable Tourism Potential of Cunda (Alibey) Island: A Tourism Management Plan Proposal. In World Cultural Tourism Association (Hrsg.), Cultural Tourism: New Possibilities: Proceedings of the13th lnternational Joint World Cultural Tourism Conference, 12-14 October, 2012, Bangkok, Thailand (662-672). Bangkok: 13th International Joint World Cultural Tourism Conference 2012.
Arikan, I., Mulahasanovic, J. (2012): An Approach to Cultural Tourism Development in Sarajevo (Bosnia and Herzegovina). In Vitez University of Travnik (Hrsg.), 2nd International Conference. Economic System of the European Union and Accession of Bosnia & Herzegovina (338-345). Vitez: -.
Arikan, I. & Kaya, E., Kosan, K. (2011): Coruh Valley Tourism Development Plans. In Kandžija, V., Kumar, A. (Hrsg.), 8th International Conference - Economic Integrations, Competition and Cooperation, Opatija, Croatia (6-9). Opatija: University of Rijeka, Faculty of Economics.
Arikan, I., Kaya, E. (2009): The Bomonti Beer Factory: An Example of the Industrial Heritage Transformation Process. In CCSCT (Hrsg.), Cities As Creative Spaces For Cultural Tourism, Bogazici University, Istanbul, Turkey. Istanbul, Turkey: CCSCT.
Cakır, M., Arikan, I. (Hrsg.) (2009): Deutsch für den Tourismus. Eskisehir: Anadolu Üniversitesi Yay.
Arikan, I., Yüksek, G. (2009): Marketing Floating Islands as a Destination: A Field Study for Determination of Potential Demand and Consumer Expectations of Floating Islands. World Journal of Tourism, Leisure and Sports, 3(1): 44-52.
Arikan, I., Ahipasaoglu, H.S., Yüksek, G. (2008): Travel and Transport Management. In URAK (Hrsg.), Sustainable Competitive Advantage in the Tourism Industry. Tourism Strategies and Applications (291-305). Istanbul, Turkey: URAK.
Arikan, I., Aksöz, O. (2008): An Approach For Heritage Tourism Destination Development. In University of Zagreb, Faculty of Economics and Business (Hrsg.), An Enterprise Odyssey. International Conference Proceedings (1557-1567). Zagreb: University of Zagreb.
Arikan, I., Kaya, I. (2006): Public Relations and Marketing Communication Activities of a Five-Star Hotel in Istanbul. In Aktas, A., Kesgin, M., Cengiz, E., Yenialp, E. (Hrsg.), Turk-Kazakh International Tourism Conference 2006 : 20-26 November 2006, Alanya, Turkey : new perspectives and values in world tourism & tourism management in the future (1132-1143). Ankara: Detay Yayıncılık.
Arikan, I., Uca, S., Özer, G. (2006): Online Conference Management. In Kaynak, E., Harcar, T. (Hrsg.), IMDA International Management Development Research Yearbook 2006 (47-52). Hummelstown: The International Management Development Association (IMDA).
Arikan, I., Ahipasaoglu, S. (2005): Changes in Processes in Hotel Industry in Turkey. In Purdue University, Macao, China (Hrsg.), Conference report: International Conference on Destination Branding and Marketing for Regional Tourism Development, December 8-10 2005, Macau (630-631). Macao: Purdue University, Macao, China.
Doi: https://doi.org/10.1016/j.tourman.2006.02.003Arikan, I., Unsever, I. (Hrsg.). (2005): Kongre Turizmi. Istanbul: Dört Renk Basimevi.
Arikan, I. (2004): İş Seyahatleri / Business Travel. Istanbul: Ekin Publications.
Arikan, I. (1998): Protective and Readaptive Use of Cultural Heritage: Two Case Studies, Camondo (Galata) Residence in Istanbul and Althof Retz in Austria. In Korzay, M. (Hrsg.), Heritage/multicultural attractions and tourism: conference proceedings (1035-1046). Istanbul: Bogazici Uni.
Hon.Prof.(FH) Univ.Doz. Prof. Dr. Dipl.-Ing. Irfan ArikanProfessor Department of BusinessProf.(FH) Mag. Claudia Bauer-Krösbacher, PhD
Programme Director Tourism and Leisure Management
Institute Tourism, Wine Business and Marketing
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
- MarketingMaster of Arts in Business / full-time
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„GrünRaum“: Inwertsetzung von Grünräumen
Project Leader, Department of Business
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Grünräume als Tourismusattraktionen: Wien im Vergleich zu ausgewählten europäischen Städten
Project Leader, Department of Business
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Hybrid Parks – Entwicklung eines Messmodells
Project Leader, Department of Business
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Kulturelle (Garten-) Tradition als Schwerpunkt für nachhaltigen Tourismus - CultTOUR
Department of Business
Bauer-Krösbacher, C., Tischler, S., Baumgartner, D. (2020): Ski huts in Austria and their culinary offer: a question of quality versus quantity?. In Doppler, S., Steffen, A. (Hrsg.), Case Studies on Food Experiences in Marketing, Retail, and Events (109-119). Oxford: Woodhead Publishing .
Doi: https://doi.org/10.1016/C2018-0-02517-7Bauer-Krösbacher, C., Koschitz, S. (2019): Management von Gärten und Parks als Besucherattraktionen. Ein Handbuch. Krems: IMC University of Applied Sciences Krems.
Bauer-Krösbacher, C., Tischler, S., Baumgartner, D. (2019): The Culinary Offer of Ski Huts in Austria: A Question of Quantity vs. Quality?. In Doppler, S., Steffen, A. (Hrsg.), Case Studies on Food Experiences (109-119). Amsterdam: Woodhead Publishing .
Doi: https://doi.org/10.1016/C2018-0-02517-7Bauer-Krösbacher, C. (2019): Authentizität im Tourismus – eine Untersuchung am Beispiel historischer Gärten und Parks. In Wagner, D., Schobert, M., Steckenbauer, G. (Hrsg.), Experience Design im Tourismus – eine Branche im Wandel. Gestaltung von Gäste-Erlebnissen, Erlebnismarketing und Erlebnisvertrieb (103-117). Wiesbaden: Springer-Gabler.
Doi: https://doi.org/10.1007/978-3-658-24513-9Bauer-Krösbacher, C., Tischler, S. (2017): Tourism in Austria. In Lowry, L. (Hrsg.), International Encyclopedia of Travel and Tourism (103-105). Thousand Oaks, California, USA: SAGE Publishing, Inc.
Doi: https://www.doi.org/10.4135/9781483368924.n38Bauer-Krösbacher, C., Stoeckl, A., Tischler, S. (2017): Die kulinarische Attraktivität des Reiselands Österreich: Selbstbild v. Aussensicht. In Wagner, D., Mair, M., Stoeckl, A., Dreyer, A. (Hrsg.), Kulinarischer Tourismus und Weintourismus - Culinary and Wine Tourism Conference 2015 (125-134). Wiesbaden: Springer Gabler.
Doi: https://doi.org/10.1007/978-3-658-13732-8_10Bauer-Krösbacher, C., Tischler, S. (2016): Methoden der BesucherInnenforschung. In Wolfram, S. (Hrsg.), Kulturvermittlung heute. Internationale Perspektiven (173-188). Bielefeld: transcript.
Tischler, S., Bauer-Krösbacher, C. (2016): Kulinarisch reisen. Aktuelle Entwicklungen zur Bedeutung des Kulinariktourismus in Österreich. In Bieger, T., Beritelli, P., Laesser, C. (Hrsg.), Schweizer Jahrbuch für Tourismus 2015/16: Gesellschaftlicher Wandel als Herausforderung im alpinen Tourismus (1-10). Berlin: Erich Schmidt Verlag.
Stöckl, A.F., Tischler, S., Bauer-Krösbacher, C., Koja, T., & Mathis, J.K. (2016): Does Wine Enhance the Attractiveness of a Destination?. In Bruwer, J., Lockshin, L., Corsi, A., Cohen, J., Hirche, M. (Hrsg.), Conference Proceedings, 9th Academy of Wine Business Research Conference (598-607). Adelaide: Academy of Wine Business Research.
Mathis, J., Tischler, S., Bauer-Krösbacher, C. (2015): Travel Motivations and Destination Choice Behaviour in Culinary Tourism – The Case of Austrian Travellers. In Department of Tourism, Munich University of Applied Sciences (Hrsg.), Consumer Behavior in Tourism Symposium 2015 (CBTS). Munich: Department of Tourism, Munich University of Applied Sciences.
Bauer-Krösbacher, C. (2015): Das Paradies so nah! Entwicklung von Gartentourismus in Niederösterreich. In Bieger, T., Beritelli, P., Laesser, C. (Hrsg.), Schweizer Jahrbuch für Tourismus 2014/15: Strategische Entwicklungen im alpinen Tourismus (143-156). Berlin: Erich Schmidt Verlag.
Edlinger, P., Bauer-Krösbacher, C. (2014): Internationale Trends im Museumsbereich. Wie reagieren österreichische Museen?. In Bieger, T., Beritelli, P., Laesser, C. (Hrsg.), Schweizer Jahrbuch für Tourismus 2013/14: Zukunftsgestaltung im alpinen Tourismus (35-44). Berlin: Erich Schmidt Verlag.
Prof.(FH) Mag. Claudia Bauer-Krösbacher, PhDProgramme Director Tourism and Leisure ManagementMag. Sonja Berger
Language Coordinator & Lecturer
Institute Tourism, Wine Business and Marketing
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Export-oriented ManagementBachelor of Arts in Business / full-time
Mag. Sonja BergerLanguage Coordinator & LecturerProf.(FH) Mag. Dr. Doris Berger-Grabner, MA
Professor Department of Business
Institute Tourism, Wine Business and Marketing
- Retail and marketing
- Qualitative and quantitative research
- Consumer behaviour
- UnternehmensführungBachelor of Arts in Business / full-time
- UnternehmensführungBachelor of Arts in Business / part-time
- ManagementMaster of Arts in Business / part-time
- Management von GesundheitsunternehmenMaster of Arts in Business / part-time
Berger-Grabner, D., Augesky, M. (2021): OMNI-CHANNEL RETAILING- An investigation of consumers’ behavior and attitude towards omni-channel shopping in the apparel sector. In RARCS (Hrsg.), Conference Proceedings 28th Recent Advances in Retailing and Consumer Science Conference, July 12-15, 2021, Baveno, Italy. Baveno: -.
Berger-Grabner, D. (2021): Strategic Retail Management and Brand Management. Berlin: De Gruyter Oldenbourg.
Berger-Grabner, D. (2018): Sustainability in Fashion: An Oxymoron?. In Altenburger, R. (Hrsg.), Innovation Management and Corporate Social Responsibility (171-180). Cham: Springer International Publishing.
Doi: https://doi.org/10.1007/978-3-319-93629-1Tschelaut, L., Assadian, O., Strauss, R., Matiasek, J., Beer, M., Angerler, G., Berger-Grabner, D., Presterl, E. (2018): A survey on current knowledge, practice and beliefs related to pre-operative antimicrobial decolonization regimens for prevention of surgical site infections among Austrian surgeons. Journal of Hospital Infection, 100(4): 386-392.
Doi: https://doi.org/10.1016/j.jhin.2018.07.019Berger-Grabner, D. (2016): Wissenschaftliches Arbeiten in den Wirtschafts- und Sozialwissenschaften. Wiesbaden: Springer.
Berger-Grabner, D., Huber, M. (2016): The effect of neuromarketing elements at the POS on the consumer´s decision making process in the retail sector. Journal of Business and Economics, 7(2): 276-283.
Berger-Grabner, D. (2013): Wissenschaftliches Arbeiten in den Wirtschafts- und Sozialwissenschaften. Wiesbaden: Springer Gabler.
Doi: https://doi.org/10.1007/978-3-658-13078-7Berger, D. (2010): Wissenschaftliches Arbeiten in den Wirtschafts- und Sozialwissenschaften. Wiesbaden: Gabler Verlag.
Berger, D. (2009): Marktsegmentierung und Zielgruppenansprache der „neuen“ Konsumenten. In Wagner, U., Reisinger, H., Schwand, C. (Hrsg.), Fallstudien aus der österreichischen Marketingpraxis 5 (157-166). Wien: Facultas Verlag.
Berger, D. (2008): Der finanzielle Beitrag einer Hochschule zur Kaufkraft einer Stadt. WiSt, 37. Jhg.(4): 227-230.
Doi: https://doi.org/10.15358/0340-1650-2008-4-227Berger, D. (2007): Handelsmarketingtechnische Besonderheiten für die Zielgruppe 50plus. In Trommsdorff, V. (Hrsg.), Handelsforschung 2007 (43-53). Stuttgart: Kohlhammer.
Berger, D. (2006): Lebensstilorientiertes Kaufverhalten von Konsumenten im Allgemeinen und Betriebstypenwahl im Speziellen. In Schnedlitz, P., Buber, R., Reutterer, T., Schuh, A., Teller, C. (Hrsg.), Innovationen in Marketing und Handel (505-506). Wien: Linde international.
Berger, D. (2005): Lebensstilorientiertes Kaufentscheidungsverhalten von Konsumenten im Allge-meinen und Betriebstypenwahl im Speziellen: eine empirische Zielgruppentypologie am Beispiel des Wiener Kaffeelokalmarktes.
Schnedlitz, P., Berger, D. (2005): Die Wirkung von Info-Bildschirmen am POS- ausgewählte Befunde einer empiri-schen Untersuchung im LEH. In Trommsdorff, V. (Hrsg.), Handelsforschung (299-314). Stuttgart: Kohlhammer.
Berger, D. (2005): Der Einfluss von Lebensstilen auf das Kaufentscheidungsverhalten von Konsumenten. der Markt, 174/175, 44. Jg.(3-4): 118-126.
Prof.(FH) Mag. Dr. Doris Berger-Grabner, MAProfessor Department of BusinessDr. Claudia Dolezal, PhD, MSc, PGCert, PGCert, BA
Professor Department of Business
Institute Tourism, Wine Business and Marketing
- Sustainable Tourism Development and the United Nations Sustainable Development Goals
- Tourism and Social Change
- Destination Development and Destination Management
- MarketingMaster of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
- Business AdministrationBachelor of Arts in Business / full-time
Dolezal, C., Novelli, M. (2020): Power in community-based tourism: empowerment and partnership in Bali. Journal of Sustainable Tourism.
Doi: https://doi.org/10.1080/09669582.2020.1838527Dolezal, C., Miezelyte, D. (2020): Volunteer Tourists and the SDGs in Bali: Agents of Development or Redundant Holiday-Makers?. Austrian Journal for South-East Asian Studies, 13(1): 117-124.
Doi: https://doi.org/10.14764/10.ASEAS-0028Trupp, A., Dolezal, C. (2020): Tourism and the Sustainable Development Goals in Southeast Asia. Austrian Journal of South-East Asian Studies, 13(1): 1-16.
Doi: https://doi.org/10.14764/10.ASEAS-0026Dolezal, C., Trupp, A., Bui, H. (Hrsg.). (2020): Tourism and Development in Southeast Asia. London: Routledge.
Trupp, A., Dolezal, C., Bui, H. (2020): Mapping tourism, sustainability, and development in Southeast Asia. In Dolezal, C., Trupp, A., Bui, H. (Hrsg.), Tourism and Development in Southeast Asia (3-22). London: Routledge.
Bui, H., Dolezal, C. (2020): The tourism-development nexus in Southeast Asia: History and current issues. In Dolezal, C., Trupp, A., Bui, H. (Hrsg.), Tourism and Development in Southeast Asia (23-40). London: Routledge.
Dolezal, C., Trupp, A., Leepreecha, P. (2020): Researching tourism and development in Southeast Asia: Methodological insights. In Dolezal, C., Trupp, A., Bui, H. (Hrsg.), Tourism and Development in Southeast Asia (41-56). London: Routledge.
Dolezal, C., Trupp, A., Bui, H. (2020): Tourism and development in Southeast Asia: Concluding remarks and future outlook. In Dolezal, C., Trupp, A., Bui, H. (Hrsg.), Tourism and Development in Southeast Asia (214-218). London: Routledge.
Dolezal, C., Gudka, J. (2019): London’s “Unseen Tours”: Slumming or societal change in the city?. In Smith, A., Graham, A. (Hrsg.), Destination London: The territorial expansion of the visitor economy. (141-163). London: University of Westminster Press.
Doi: https://doi.org/10.16997/book35.g/Dolezal, C. (2018): Being in the field in Bali: A reflection on fieldwork relations in community-based tourism research. In Tucker, H., Jimura, T., Dixon, L. (Hrsg.), Tourism Ethnographies: Ethics, Methods, Application and Reflexivity (97-111). London: Routledge.
Doi: https://doi.org/10.4324/9781315162164Novelli, M., Klatte, N., Dolezal, C. (2016): The ASEAN community-based tourism standards: looking beyond certification. Tourism Planning & Development, 14(2): 216-281.
Doi: https://doi.org/10.1080/21568316.2016.1243146Dolezal, C. (2015): The tourism encounter in community-based tourism in Northern Thailand: Empty meeting ground or space for change?. Austrian Journal for South-East Asian Studies, 8(2): 165-186.
Doi: https://doi.org/10.14764/10.ASEAS-2015.2-4Dolezal, C., Trupp, A. (2015): Tourism and Development in Southeast Asia. Austrian Journal for South-East Asian Studies, 8(2): 117-124.
Doi: https://doi.org/10.14764/10.ASEAS-2015.2-1Dolezal, C., Burns, P. (2014): ABCD to CBT: Asset-Based Community Development’s Potential for Community-Based Tourism. Development in Practice, 25(1): 133-142.
Doi: https://doi.org/10.1080/09614524.2015.982075Dolezal, C. (2013): Community-Based Tourism in Bali: On the Road Towards Empowerment? An Interview with Djinaldi Gosana. Austrian Journal for South-East Asian Studies, 6 (2): 366-373.
Doi: https://doi.org/10.14764/10.ASEAS-6.2-8Trupp, A., Dolezal, C. (2013): Mobilities in South-East Asia. Austrian Journal of South-East Asian Studies, 6(2): 235-241.
Doi: https://doi.org/10.14764/10.ASEAS-6.2-1Dolezal, C. (2011): Community-Based Tourism in Thailand: (Dis-)Illusions of Authenticity and the Necessity for Dynamic Concepts of Culture and Power. Austrian Journal of South-East Asian Studies, 4(1): 129-138.
Doi: https://doi.org/10.14764/10.ASEAS-4.1-7
Dr. Claudia Dolezal, PhD, MSc, PGCert, PGCert, BAProfessor Department of BusinessJens Peter Ennen, MSc
Programme Director Transnational Programmes
Institute Tourism, Wine Business and Marketing
- Tourism and Leisure Management in Bakufull-time
- Tourism and Leisure Management in TashkentBachelor of Arts in Business / full-time
Jens Peter Ennen, MScProgramme Director Transnational ProgrammesProf.(FH) Mag. Walter Grassl
Professor Department of Business
Institute Tourism, Wine Business and Marketing
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
Unger, S., Grassl, W. (2020): INSTA-HOLIDAYS AND INSTAGRAMABILITY. Journal of Tourism Leisure and Hospitality, 2(2): 92-103.
Grassl, W., Katelieva-Platzer, M. (2016): EuBike Forschungsprojekt – European Cycletourism Educational Programme. Tourismus Wissen - quarterly, 7(7): 106-107.
Prof.(FH) Mag. Walter GrasslProfessor Department of BusinessHon.Prof.(FH) Dr. Elisa Hergueta-Covacho, E.H. Lic., MA
Professor Department of Business
Institute Tourism, Wine Business and Marketing
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
- Export-oriented ManagementBachelor of Arts in Business / full-time
Hergueta-Covacho, E., Marfil-Carmona, R. (2018): Transiciones educomunicativas. Del Capitalismo Cognitivo a la educación líquida. In Universidad Nacional de Educación a Distancia – UNED (Hrsg.), La otra educación. Pedagogías críticas para el siglo XXI (93-111) (93-112). Madrid: Editorial UNED.
Camarero-Cano, L., Hergueta-Covacho, E., Villalonga-Gómez, C. (Hrsg.). (2018): Comunicar y educar en la ubicuidad. Aprendizaje móvil, Apps, y MOOCs desde una perspectiva inteRmetodológica ubicua. Zaragoza: Ediciones Egregius.
Lazo, M., Marfil-Carmona, R. & Hergueta-Covacho, E. (2016): Aplicación de las Redes Sociales en el aprendizaje en conectividad: uso del factor relacional en la dialéctica twitter. Revista científica electrónica de Educación y Comunicación en la Sociedad del Conocimiento, II: 304-319.
Doi: https://doi.org/10.30827/eticanet.v16i2.11926Hergueta-Covacho, E., Marta Lazo, C., & Gabelas Barroso, J.A. (2016): Media Literacy and relational Inter-methodology implementation on MOOC. Revista Mediterránea de Comunicación, 7(2): 47-58.
Doi: https://doi.org/10.14198/MEDCOM2016.7.2.4Marta Lazo, C., Hergueta-Covacho, E. y Gabelas Barroso, J.A. (2016): Applying Intermethodological Concepts for Enhancing Media Literacy Competences. Journal of Universal Computer Science (J.UCS), vol. 22(1), 22(1): 37-54.
Doi: https://doi.org/10.3217/jucs-022-01-0037Hergueta-Covacho, E., Levratto, V. (2015): Fomentar la inteligencia colectiva en la educación superior. Una experiencia educomunicativa en entornos virtuales. In Fueyo Gutiérrez, A., Rodríguez-Hoyos, C., Pérez Tornero, J. (Hrsg.), Los territorios de la Educación Mediática: experiencias en contextos educativos (-). Barcelona: Editorial UOC.
Marfil-Carmona, R., Hergueta-Covacho, E. & Villalonga Gómez, C. (2015): The Relational Factor as a strategic element in marketing communications. Anàlisi. Quaderns de Comunicació i Cultura, 52: 33-46.
Doi: https://doi.org/10.7238/a.v0i52.2392Hergueta-Covacho, E. (2015): ¿Cómo medir la intermetodología? Creación del cuestionario de Impacto Intermetodológico. In Peinado Miguel, F. (Hrsg.), Formación, perfil profesional y consumo de medios de alumnos en Comunicación (147-160). La Laguna: Cuadernos Artesanos de Comunicación, 77.
Doi: https://doi.org/10.4185/cac77Hergueta-Covacho, E. (2014): Ser y estar en Twitter. Construyendo relaciones en comunidades de aprendizaje. In Cuadros Muñoz, R., Villatoro, J. (Hrsg.), Twitter en la enseñanza y aprendizaje del español (65-79). Málaga: Ediciones EdiEle.
Gabelas-Barroso, J., Marta-Lazo, C. & Hergueta-Covacho, E. (2013): Factor R-elacional como epicentro de las prácticas culturales digitales. In Aranda, D., Creus, A., Sánchez Navarro, J. (Hrsg.), Educación, medios digitales y cultura de la participación (-). Barcelona: Editorial UOC.
Barroso, J., Covacho, E.H., & Lazo, C. (2013): Phenomenological features of digital communication: interactivity, immersion and ubiquity. Sociedad de la Información, 44: 169-193.
Hon.Prof.(FH) Dr. Elisa Hergueta-Covacho, E.H. Lic., MAProfessor Department of BusinessDipl.-Kfm. Dipl.-Ing. Önologie Christian Kloss, MBA
Professor Department of Business
Institute Tourism, Wine Business and Marketing
- International Wine BusinessBachelor of Arts in Business / full-time
Dipl.-Kfm. Dipl.-Ing. Önologie Christian Kloss, MBAProfessor Department of BusinessProf.(FH) Dr. Dipl.-BW(FH) Albert Franz Stöckl, MA
Programme Director International Wine Business
Institute Tourism, Wine Business and Marketing
- International Wine BusinessBachelor of Arts in Business / full-time
- Tourism and Leisure Management in HanoiBachelor of Arts in Business / full-time
- Tourism and Leisure Management in Bakufull-time
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
-
The Wine Lab
Project Leader, Department of Business
Stoeckl, A., Lee, M., Tischler, S. (2019): Ignoring consumer science? Three cases from Austria about innovation, philosophies, gut feeling, and intuitive decision-making. In Santini, C., Cavicchi, A. (Hrsg.), Case Studies in the Wine Industry (63-74). Birmingham: Woodhead Publishing .
Doi: https://doi.org/10.1016/B978-0-08-100944-4.00005-7Rinke, W., Stoeckl, A. (2017): Using Data Mining to Classify Terroir Specific Aromatic Profiles of True-To-Type Wines from Burgenland a District of Austria. In Academy of Wine Business Research (Hrsg.), Conference Proceedings, 10th International Conference of the Academy of Wine Business Research, July 25th to 28th, 2017, Sonoma State University, CA, USA (106). Rohnert Park, CA, USA: IJWBR.
Bauer-Krösbacher, C., Stoeckl, A., Tischler, S. (2017): Die kulinarische Attraktivität des Reiselands Österreich: Selbstbild v. Aussensicht. In Wagner, D., Mair, M., Stoeckl, A., Dreyer, A. (Hrsg.), Kulinarischer Tourismus und Weintourismus - Culinary and Wine Tourism Conference 2015 (125-134). Wiesbaden: Springer Gabler.
Doi: https://doi.org/10.1007/978-3-658-13732-8_10Stöckl, A.F., Tischler, S., Bauer-Krösbacher, C., Koja, T., & Mathis, J.K. (2016): Does Wine Enhance the Attractiveness of a Destination?. In Bruwer, J., Lockshin, L., Corsi, A., Cohen, J., Hirche, M. (Hrsg.), Conference Proceedings, 9th Academy of Wine Business Research Conference (598-607). Adelaide: Academy of Wine Business Research.
Wagner, D., Mair, M., Stoeckl, A., Dreyer, A. (Hrsg.). (2015): Kulinarischer Tourismus und Wein Tourismus - Culinary and Wine Tourism Conference 2015. Wiesbaden: Springer Gabler.
Doi: https://doi.org/10.1007/978-3-658-13732-8
Prof.(FH) Dr. Dipl.-BW(FH) Albert Franz Stöckl, MAProgramme Director International Wine BusinessAndrea Stopajnik, MA
Programme Director / Transnational Programmes
Institute Tourism, Wine Business and Marketing
- International Trade
- Intercultural Communication
- Higher Education - China
- Tourism and Leisure Management in HanoiBachelor of Arts in Business / full-time
- Tourism and Leisure Management in TashkentBachelor of Arts in Business / full-time
- Business Administration in HanoiBachelor of Arts in Business / full-time
Andrea Stopajnik, MAProgramme Director / Transnational ProgrammesMag. Stephanie Tischler
Research Assistant / Department of Business
Institute Tourism, Wine Business and Marketing
- marketing research, tourism research
- quantitative and qualitative research methods
- health and sport tourism, consumer behaviour
- International Wine BusinessBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
-
Nachhaltige Innovationen in der Hotellerie
Department of Business
-
Hybrid Parks – Entwicklung eines Messmodells
Department of Business
-
InRuTou - Innovationen im ländlichen Tourismus
Department of Business
Bauer-Krösbacher, C., Tischler, S., Baumgartner, D. (2020): Ski huts in Austria and their culinary offer: a question of quality versus quantity?. In Doppler, S., Steffen, A. (Hrsg.), Case Studies on Food Experiences in Marketing, Retail, and Events (109-119). Oxford: Woodhead Publishing .
Doi: https://doi.org/10.1016/C2018-0-02517-7Bauer-Krösbacher, C., Tischler, S., Baumgartner, D. (2019): The Culinary Offer of Ski Huts in Austria: A Question of Quantity vs. Quality?. In Doppler, S., Steffen, A. (Hrsg.), Case Studies on Food Experiences (109-119). Amsterdam: Woodhead Publishing .
Doi: https://doi.org/10.1016/C2018-0-02517-7Lotter, J., Tischler, S. (2019): Customer Experience im B2B-Bereich: Die Gestaltung von Kundenerlebnissen im Kongresstourismus am Beispiel der HOFBURG Vienna. In Wagner, D., Schobert, M., Steckenbauer, G. (Hrsg.), Experience Design im Tourismus (63-81). Wiesbaden: Gabler Verlag.
Doi: https://doi.org/10.1007/978-3-658-24513-9Steckenbauer, G., Weisböck-Erdheim, R., Tischler, S., Pichler, C., Hartl, A. (2019): Nutzung und Inszenierung natürlicher Ressourcen im Gesundheitstourismus. In Wagner, D., Schobert, M., Steckenbauer, G. (Hrsg.), Experience Design im Tourismus (83-102). Wiesbaden: Springer/Gabler.
Doi: https://doi.org/10.1007/978-3-658-24513-9Stoeckl, A., Lee, M., Tischler, S. (2019): Ignoring consumer science? Three cases from Austria about innovation, philosophies, gut feeling, and intuitive decision-making. In Santini, C., Cavicchi, A. (Hrsg.), Case Studies in the Wine Industry (63-74). Birmingham: Woodhead Publishing .
Doi: https://doi.org/10.1016/B978-0-08-100944-4.00005-7Steckenbauer, G., Tischler, S., Hartl, A., Pichler, C. (2018): A Model for Developing Evidence-based Health Tourism: The Case of ‘Alpine Health Region Salzburg, Austria’. In Azara, I., Michopoulou, E., Niccolini, F., Taff, B., Clarke, A. (Hrsg.), Tourism, Health, Wellbeing and Protected Areas (69-81). Wallingford: CABI.
Tischler, S., Gretzel, U. (2017): Online-Marketing in Australien und Neuseeland. In Pforr, C., Reiser, D. (Hrsg.), Tourismus in Australien und Neuseeland (79-95). Oldenbourg: De Gruyter.
Doi: https://doi.org/10.1515/9783110424546-006Bauer-Krösbacher, C., Tischler, S. (2017): Tourism in Austria. In Lowry, L. (Hrsg.), International Encyclopedia of Travel and Tourism (103-105). Thousand Oaks, California, USA: SAGE Publishing, Inc.
Doi: https://www.doi.org/10.4135/9781483368924.n38Maurer, C., Tischler, S. (2017): Die Bedeutung von Bonusleistungen bei der Hotelbuchung zur Steigerung der Kundenloyalität und Direktbuchungsrate - Eine Studie unter österreichischen Hotelbetrieben. In IMC Fachhochschule Krems GmbH (Hrsg.), Online Tagungsband - 11. Forschungsforum der österreichischen Fachhochschulen 2017 (855-865). Krems: FFH.
Bauer-Krösbacher, C., Stoeckl, A., Tischler, S. (2017): Die kulinarische Attraktivität des Reiselands Österreich: Selbstbild v. Aussensicht. In Wagner, D., Mair, M., Stoeckl, A., Dreyer, A. (Hrsg.), Kulinarischer Tourismus und Weintourismus - Culinary and Wine Tourism Conference 2015 (125-134). Wiesbaden: Springer Gabler.
Doi: https://doi.org/10.1007/978-3-658-13732-8_10Steckenbauer, G.C., Tischler, S., Hartl, A., Pichler, C. (2016): Destination and product development rested on evidence-based health tourism. In Smith, M., Puczko, L. (Hrsg.), The Routledge Handbook of Health Tourism (25). Oxon: Routledge.
Bauer-Krösbacher, C., Tischler, S. (2016): Methoden der BesucherInnenforschung. In Wolfram, S. (Hrsg.), Kulturvermittlung heute. Internationale Perspektiven (173-188). Bielefeld: transcript.
Tischler, S., Bauer-Krösbacher, C. (2016): Kulinarisch reisen. Aktuelle Entwicklungen zur Bedeutung des Kulinariktourismus in Österreich. In Bieger, T., Beritelli, P., Laesser, C. (Hrsg.), Schweizer Jahrbuch für Tourismus 2015/16: Gesellschaftlicher Wandel als Herausforderung im alpinen Tourismus (1-10). Berlin: Erich Schmidt Verlag.
Stöckl, A.F., Tischler, S., Bauer-Krösbacher, C., Koja, T., & Mathis, J.K. (2016): Does Wine Enhance the Attractiveness of a Destination?. In Bruwer, J., Lockshin, L., Corsi, A., Cohen, J., Hirche, M. (Hrsg.), Conference Proceedings, 9th Academy of Wine Business Research Conference (598-607). Adelaide: Academy of Wine Business Research.
Mathis, J., Tischler, S., Bauer-Krösbacher, C. (2015): Travel Motivations and Destination Choice Behaviour in Culinary Tourism – The Case of Austrian Travellers. In Department of Tourism, Munich University of Applied Sciences (Hrsg.), Consumer Behavior in Tourism Symposium 2015 (CBTS). Munich: Department of Tourism, Munich University of Applied Sciences.
Steckenbauer, G., Tischler, S., Hartl, A. (2015): Entwicklung eines Prozessmodells zum Aufbau gesundheitstouristischer Produkte: Case Study "Hohe Tauern Health". In FH OÖ Forschungs & Entwicklungs GmbH (Hrsg.), Online Tagungsband FHK Forschungsforum 2015 (1-3). Hagenberg: FFH.
Mag. Stephanie TischlerResearch Assistant / Department of Business
Degree programmes of the institute

Tourism and Leisure Management

Tourism and Leisure Management

International Wine Business
