Reinhard Altenburger, Professor in the Department of Business at IMC University of Applied Sciences Krems, published the book in cooperation with René Schmidpeter, international expert in the field of CSR/sustainability and professor at IU International University of Applied Sciences, in the renowned management series “Corporate Social Responsibility” by Springer Gabler Verlag.
The use of artificial intelligence (AI) will have a significant impact on almost all areas of our lives, but also on those of companies and organisations in a medium to long-term perspective. For management, this poses challenges for suitable forms of decision-making – where does AI decide on its own, where does it provide decision support. The combination of AI with robotics, chatbots, the Internet of Things or additive manufacturing will change almost all industries, but also public institutions such as authorities and healthcare facilities, in some cases radically. The development of use cases and the creation and design of data-based ecosystems represent central challenges in the future competition and are essential contents of the latest book publication by Reinhard Altenburger and René Schmidpeter.
Radical changes through AI
AI will radically change business models and competition, as well as the way companies handle data and make decisions. “Possible uses of AI are also seen in innovation, for example in demand and trend identification, concept testing and technology scouting. This opens up opportunities for both established companies and start-ups to develop new disruptive solutions and business models using AI and to rethink markets such as mobility, medicine or the construction industry,” says Altenburger.
Diversity of opportunities and perspectives
The diverse approaches to the requirements associated with the use of artificial intelligence are intended to offer suggestions for companies and science in this often very controversial field. In Reinhard Altenburger’s latest book, particular emphasis is placed on the opportunities presented by AI for companies from different sectors. Dealing with the conflicting areas of AI and new CSR challenges offers strategic opportunities, but also opportunities for innovation. The active involvement of stakeholders in the design process also serves to build trust among customers and the public and thus contributes to innovation and acceptance of AI.
Three focus areas are addressed in this volume: perspectives on AI: governance, autonomy, trust, ethics and impartiality; applications in business practice: data value, production, new tools, middle class; social robotics, HR/employer attractiveness, leadership and the future of work.
About Reinhard Altenburger
Prof. Dr. Reinhard Altenburger is a Professor of Strategic Management, Sustainable Management/CSR and Innovation in the Department of Business at IMC University of Applied Sciences Krems. His research focuses on the topics of “CSR and Innovation” as well as “Innovations in Family Businesses”, “Start-up Cooperations with Corporates and SMEs” and the connection between social responsibility and corporate strategy. Reinhard Altenburger has been working at IMC Krems since 2009. Before that he worked in the areas of sales strategy, corporate planning, controlling and innovation management in the banking sector and as a management consultant.
The new publication is already his eleventh book, seven of which were written during his work at IMC Krems.
