The new name better embraces the breadth of the programme, including Importing, Internationalisation of business, intercultural management, and international relations. Graduates have frequently used International Business and International Business Management to describe their studies, making the new name more straightforward.
The programme's brand is being transferred with the change, while all stakeholders are cooperating in the process. Stakeholders, including alumni, companies, and organisations, were actively involved in finding the new name, which better reflects the programme's content.
The International Business Management programme enables students to work in any firm, thrive in international settings both at home and abroad, and join international organizations or work in the diplomatic field. We hope the new name will be well received by the students and stakeholders, and that it will better connect the programme with the opportunities and topics at hand.
