Bachelor-Studium Tourism and Leisure Management

Upon completion of this course, students are able to

• apply the principles of accounting and explain how the various sections of an accounting system co-ordinate,
• explain the effects of accounting rules,
• establish simple annual accounts incorporating accounting adjustments,
• distinguish between private and public limited companies,
• prepare a basic set of company accounts.

Upon completion of the course, students are able to

• explain the four management functions: planning, organizing, leading, controlling,
• explain key business administration concepts, such as the efficiency principle and minimum and maximum principles,
• give an overview of company functions (management, controlling, marketing, procurement, production, investment, finance, accounting),
• analyse a business environment and understand how different stakeholders of an organisation have to be taken care of,
• give examples of a company’s vision and mission,
• explain different managerial levels, skills a manager needs, tasks a manager performs and roles a manager plays,
• explain the milestones in management history and the development of management theories and concepts,
• explain business administration in an academic context as well as basic concepts and theories used in scientific research on management.

Upon completion of this course, students are able to

• reflect on values and further conditions necessary for sustainable leadership,
• explain practical tools for leadership, sustainability and ethics,
• discuss their role in business contributing to the Sustainable Development Goals.

Upon completion of this course, students are able to

• explain the scope of marketing and its role and impact in business,
• discuss marketing as an integrative organizational effort to maximize customer satisfaction and value,
• explain key marketing terms, fundamental concepts and tools, and differences between marketing of consumer products/services and industrial products/services,
• identify crucial product and service dimensions,
• list different segmentation variables and explain the concept of targeting and positioning,
• distinguish between different communication channels and their key characteristics,
• explain the key characteristics of global and competitive marketing strategies

Upon completion of this course, students are able to

• define technical terms in tourism
• describe and define specific tourism segments and sectors and their characteristics,
• explain the basic structure of the tourism and leisure industry as well as tourism dependent and tourism induced fields,
• identify and make use of reliable sources of travel-related (secondary) data.

Upon completion of this course, students are able to

• explain concepts, classifications and measurements of travel and tourism geography,
• describe and interpret the interplay of supply and demand in tourism,
• describe and interpret factors that influence tourism flows.

Upon completion of the course, students are able to

• create and structure a professional business presentation,
• master a variety of media to improve performance and impact,
• show vocal abilities to get attention and support arguments,
• demonstrate efficient rhetoric tools to get the point across

Upon completion of the course, students are able to

• understand familiar words and very basic phrases relating to themselves, their family and immediate concrete surroundings,
• ask and answer simple questions in areas of immediate need or on very familiar topics. They are able to read very short, simple texts and write short, simple notes and messages in everyday situations.

Upon completion of the course, students are able to

• understand familiar words and very basic phrases relating to themselves, their family and immediate concrete surroundings,
• ask and answer simple questions in areas of immediate need or on very familiar topics,
• read very short, simple texts and write short, simple notes and messages in everyday situations.

Upon completion of the course, students are able to

• apply the functional language in tourism business contexts and tourism related world of work,
• handle and understand high quality presentations,
• understand texts in which common job-related language is used,
• use the written language effectively in a tourism business context.

Upon completion of the course, students are able to

• Design and methods:

o    to explain the difference between qualitative and quantitative methods and research approaches and their quality criteria,

o    to clearly identify the main components of a series of qualitative and quantitative methods, to explain their application and the combination of different methods,

o     to name ethical standards of scientific research.

• Sampling and measurement:

o     define different sampling methods,

o     to explain the basics of the measurement of constructs.

• Procedure and the process of the survey:

o     to present the different phases of the research process,

o     find suitable literature for a scientific work and cite sources,

o     to explain the standard structure of a scientific work.

Upon completion of this course, students are able to

• use the library sources and identify relevant sources on a given tourism topic,
• reference and setting up a reference list using reference managers,
• apply knowledge of basic paper structure, including introduction, body and conclusion,
• introduce, position and integrate source material into the body of a paper,
• demonstrate ability to write for an academic audience.

Upon completion of the course, students are able to

• using a spreadsheet program to solve economic problems using formulas, functions and diagrams and
• explain the relationship with relational databases.

Upon completion of this course, students are able to

• prepare a basic set of company accounts for manufacturers and service providers,
• produce the final accounts of a hospitality organization using the USALI,
• use key ratios and other methods of accounts and results analysis,
• apply a range of cost concepts for different decision-making situations.

Upon completion of this course, students are able to

• explain and analyse consumer behavior and  graphically solve the utility maximisation problem including the impact of price and income changes on the consumption choice,
• explain and analyse behavior of the firm and graphically  solve and mathematically the profit maximisation problem under perfect competition and monopoly,
• graphically and mathematically determine the consumer and producer surplus as well as how those are affected by price floors and price ceilings as well as changes resulting from monopolistic competition,
• explain and analyse market failure and the role of the government,
• explain and analyse different policies from an economic perspective.

Upon completion of the course, students are able to

• explain the role of law and the essential legal terms,
• explain the basics of the Austrian and the European Union legal system (legislative, executive and judicial branch of state),
• explain the essentials of Public Law, Private Law and Criminal Law.

Upon completion of this course, students are able to

• explain the key determinants of operative marketing, product policy, and service marketing,
• identify suitable strategies to market services,
• explain the concepts of distribution and communication policy,
• define key determinants related to price policy and possible measures,
• discuss factors that determine consumer behavior and the decision making process of consumers,
• discuss concepts to deal with customer complaints,
• explain the key determinants of branding.

Upon completion of this course, students are able to

• explain the basics of event management, event concepts and their applications fields,
• discuss the role of events in marketing strategy,
• explain systematic planning, procedures and processes required in event management,
• analyse and evaluate the effectivity and feasibility of event concepts,
• plan an event that achieves specific objectives of the host.

Upon completion of this course, students are able to

• describe the structure of the hotel business in general and organization forms and structures of hotels including daily routines and duties in hotels in particular,
• explain the economics of hotels,
• identify critical success factors of hotels including specific trends and marketing efforts,
• pinpoint specific operational problems in hotels and list tools to ensure proper internal control,
• Suggest solutions for dealing with different hands-on management situations in hotels.

Upon completion of this course, students are able to

• define basic concepts and models of destination management,
• describe the role of tourism organizations in destination management,
• discuss typical developments and problems in tourism destinations,
• suggest solutions for dealing with different hands-on management situations in tourism destinations.

Upon completion of the course, students are able to

• categorise the different roles in a group and explain what effect they have,
• illustrate, understand and improve communication processes within groups,
• use tools and methods to support their team,
• identify how a diverse group can turn into a successful team.

Upon completion of the course, students are able to

• communicate in simple, routine tasks requiring a simple and direct exchange of information on familiar topics and activities,
• handle social exchanges on familiar and routine matters,
• read and write simple texts on topics such as living conditions, educational and professional background.

Upon completion of the course, students are able to

• communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar topics and activities,
• use a series of phrases and sentences to describe in simple terms their family and other people, living conditions, educational and professional background,
• handle short social exchanges.

Upon completion of the course, students are able to

• interact with a degree of fluency and spontaneity in networking situations, 
• use appropriate language to handle meetings and negotiations,
• apply guidelines for business correspondence,
• use the written language effectively in a tourism business context.

Upon completion of the course, students are able to

• select and utilise numbers, measurements and units in the proper format,
• describe common business calculations as well as their objectives,
• discuss profitability in context of price elasticity,
• explain the time value of money,
• discuss probability estimates,
• describe the use of ratios,
• interpret time series data,
• discuss the use and pitfalls of mathematical optimisation.

Upon completion of the course, students are able to

• select and utilise numbers, measurements and units in the proper format,
• independently perform fundamental business mathematics in context of business problems,
• perform and interpret break even analysis,
• discuss profitability in context of price elasticity,
• explain the time value of money,
• compound and discount cash flows,
• work with probability estimates,
• use ratios and fractions to assess situations,
• explore and analyse time series data.

Use of cost accounting information and making decisions in different business situations

• Upon completion of this course, students are able to
• apply standard managerial accounting procedures in full costing and in marginal cost accounting situations,
• apply and interpret cost-volume-profit (break-even) analysis,
• use different forecasting techniques,
• produce, analyse and interpret hospitality operations, cash and capital budgets,
• use a set of different cost calculation methods to set prices.

Upon completion of this course, students are able to

• calculate, collect and interpret data on GDP, inflation and unemployment,
• explain the circular flow model and recognise the phases of the business cycle,
• explain and analyse determinants of goods and financial markets at the aggregate level,
• analyse the effects of fiscal and monetary policies for the economy,
• identify determinants of economic growth over time,
• apply economic models to understand current and past macroeconomic trends and recognise appropriate macroeconomic policies.

Upon completion of this course, students are able to

• Identify legal problems concerning National and European public, private and commercial law, likely to occur in tourism and leisure industries,
• Identify legal problems concerning International Tourism law with a special focus on Air travel,
• develop strategies for solving legal problems using practical examples.

Upon completion of this course, students are able to

• discuss models and parameters on how to analyze and design work systems, including HR recruitment, selection, training and appraising performance,
• identify conflict situations and explain possible strategies for solving them,
• discuss factors and elements of managing employees on a global scale including diversity issues,
• discuss technological developments in this sector,
• apply Employer Branding and Employee Branding for employee retention.

Upon completion of this course, students are able to

• explain the key characteristics of travel motivation, tourist attitudes, awareness and images,
• describe information seeking behavior of tourists, the different stages of the travel decision process and influencing factors, image formation and choice models,
• discuss different types of tourists, social roles in tourism and stereotypes of tourists,
• explain the key characteristics of experiencing a destination including the role of emotions,
• Conduct an image analysis of a tourism destination.

Upon completion of the course, students are able to

• handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure,
• understand texts in which common everyday or job-related language is used,
• enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life,
• report on experiences and events.

Upon completion of the course, students are able to

• communicate in simple, routine tasks requiring a simple and direct exchange of information on familiar topics and activities,
• handle social exchanges on familiar and routine matters,
• read and write simple texts on topics such as living conditions, educational and professional background.

Upon completion of the course, students are able to

• select the proper level of measurement and design a sample,
• discuss the use and interpretation of statistics,
• differentiate validity and reliability,
• discuss measures of central tendency and variance,
• interpret z-scores,
• explain different sources of bias,
• explain the application and limitation of simple linear regression.

Upon completion of the course, students are able to

• select the proper level of measurement and design a sample,
• discuss the use and interpretation of statistics,
• differentiate validity and reliability,
• discuss measures of central tendency and variance,
• interpret z-scores,
• explain different sources of bias,
• explain the application and limitation of simple linear regression.

Upon completion of this course, students are able to

• explain the main characteristics of qualitative research including ethical issues,
• explain basic qualitative data collections techniques based on the main characteristics of the research designs,
• collect qualitative data about a certain phenomenon and employ basic qualitative data analysis methods,
• report the qualitative data and major findings of a concrete research example.

Upon completion of the course, students are able to

• explain the basics of computing and typical steps in creating a program and explain them using simple programming languages such as Scratch or Sphero,
• explain and apply computational thinking methods such as problem resolution, pattern recognition, abstraction and algorithmic design to problem analysis and solution development,
• write, test and edit algorithms for a program using flowcharts and pseudocode.

Upon completion of this course, students are able to

• distinguish between the different functions of electronic booking systems,
• describe the most important types of distribution channels,
• describe the fundamentals of direct sales,
• apply an OTA-based booking system,apply basic tools in the field of revenue management

Upon completion of this course, students are able to

• define technical terms in tourism
• describe and define specific tourism segments and sectors and their characteristics,
• explain the basic structure of the tourism and leisure industry as well as tourism dependent and tourism induced fields,
• identify and make use of reliable sources of travel-related (secondary) data.

Upon completion of this course, students are able to

• identify and explain culture as a basis on which tourism is built upon,
• define cultural tourism and describe its different forms and dimensions,
• indicate the variety of cultural attractions and discuss criteria of successful attractions,
• distinguish between different types of cultural tourists and their characteristic traits,
• discuss critical issues such as commodification in relation to cultural tourism and cultural tourist attractions using a real world example.

Upon completion of this course, students are able to

• identify and explore key contemporary tourism issues,
• critically analyse journal articles,
• evaluate and critically reflect on current issues in tourism,
• conduct independent secondary research in at least one topic area.

Upon completion of this course, students are able to

• explain the special business procedures in the areas of transport in general and with main focus on international aviation, railways and the cruise industry,
• identify and evaluate the success factors of the different means of transportation as well as to analyse their specific operation problems in a solution oriented manner,
• interpret transportion agreements
• explain the principles of travel planning and tourism product planning and can apply them appropriately.

Upon completion of this course, students are able to

• explain the development, management and responsibility of tour operators and travel agencies,
• apply the criteria to define and develop new tourism products,
• identify the different types of tours and the main destinations,
• analyse the tour operator’s business and describe trends in the travel industry,
• explain quality criteria of professional tour guiding,
• calculate the tour price of different types of tours (tour package) for a given itinerary

Upon completion of this course, students are able to

• define the different cultural forms and interpret their relevance in a company environment,
• describe the basic modes of intercultural management and discuss their influence on leading a company,
• analyze the significance of different value systems and expectations from international negotiations.

Upon completion of the course, students are able to

• handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure,
• understand texts in which common everyday or job-related language is used,
• enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life,
• report on experiences and events.

Upon completion of the course, students are able to

• handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure,
• understand texts in which common everyday or job-related language is used,
• enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life,
• report on experiences and events.

Upon completion of this course, students are able to

• Determine an appropriate quantitative research design,
• Select adequate sampling methodologies,
• Discuss different types of variables and scales and design a questionnaire;
• Undertake empirical analysis using correct analytical techniques brought forward in the statistics course:
• produce basic descriptive statistics, variance and correlations,
• perform and interpret hypothesis tests for a range of situations, discuss significance and p-values, compare populations,
• perform and interpret simple linear regressions,
• use technology to perform statistical analysis,
• report quantitative data and use appropriate graphical visualisations.
• use ethical guidelines throughout the research process.

Upon completion of this course, students are able to

• define the key sources and determinants of financing 
• explain the different steps of the investment budgeting process, 
• apply quantitative and qualitative concepts in planning and evaluating investment projects, 
• evaluate and implement different financing concepts, 
• discuss and use various financing and investment instruments, 
• assess and manage financial risks. 

Upon completion of this course, students are able to:

• apply economic concepts to the tourism sector,
• define economic characteristics of the tourism sector and its impact on supply and demand,
• explain local impacts of tourism on the national economy
• apply basic techniques of forecasting tourism demand and develop strategies for adaptations of supply,
• identify and evaluate basic tourism strategies.

Upon completion of this course, students are able to

• explain the benefits and boundaries of project management,
• apply basic project management methods such as project objectives, project work breakdown structure, stakeholder analysis,
• identify the main project success factors such as context-thinking, business-case thinking and social competences.

Upon completion of this course, students are able to

• understand the core principles and the scope of Information and Communication Technologies and their impact on various aspects the tourism industry,
• plan and organise the (re-)launch of a website, prepare briefings for external partners and apply project management techniques,
• apply common web technologies (e.g. apply format to text, integrate tracking codes). 
• publish and modify content using a common web content management system.

Upon completion of this course, students are able to

• explain the basic principles of hotel and tourism consulting and various business fields,
• reflect upon the relationship between hotel real estate and hotel operations,
• give an overview of the most important stakeholders in the development process of a hotel project,
• identify the most relevant hotel groups & brands,
• explain the process of hotel operator search and selection,
• explain the basic elements of operating agreements,
• discuss basic principles of hotel architecture & design,
• plan tools and processes involved in the pre-opening phase of a hotel,
• make use of various analytical tools to develop a critical feasibility study for a hotel project.

Upon completion of this course, students are able to

• explain the principles of a state-of-the-art tourism destination development process,
• illustrate the process of preparing a tourism master plan for a tourism destination,
• prepare selected elements of a tourism master plan.

Upon completion of this course, students are able to:

• Prepare for negotiation and sales situations using appropriate tools and strategies,
• demonstrate efficient negotiation and sales tools to get the point across

Upon completion of the course, students are able to

• handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure,
• understand texts in which common everyday or job-related language is used,
• connect phrases in a simple way in order to report on experiences and events in the past,
• enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life.

Upon completion of the course, students are able to

• handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure,
• understand texts in which common everyday or job-related language is used,
• connect phrases in a simple way in order to report on experiences and events in the past,
• enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life.

Upon completion of this course, students are able to

• choose a topic, identify research gaps, formulate research questions and objectives, and outlining the contribution of the planned study,
• identify appropriate academic sources and reviewing literature,
• select an appropriate methodology to conduct the research,
• set up a time plan,
• structure the proposal and writing it up according to style conventions.

Upon completion of this course, students are able to

• describe different concepts of controlling (operative and strategic)
• apply financial ratios and ratio systems in the context of value-oriented controlling
• explain the functioning of business intelligence systems
• evaluate financial reporting issues
• differentiate the different business structures
• prepare and analyze budgets
• understand how to measure the performance of a firm
• compare different companies based on benchmarks

Upon completion of this course, students are able to

• explain the process of starting a business and associated challenges,
• develop and analyse business ideas and appraise different business plans,
• Prepare present and defend a business plan including:
• Organization and administration structure
• business strategy
• finance and investment plan
• marketing plan
• operating plan including R&D
• reflect on their role as entrepreneurs.

Upon completion of this course, students are able to

• explain the most important online marketing channels, synergies and interdependencies between them and apply them along the typical customer journey in tourism,
• implement common web analytics systems into a website and define suitable performance metrics evaluate search demand for touristic services and derive measures to increase visibility on common search engines,
• apply knowledge about consumer behaviour and psychology in order to optimise touristic websites,
• explain the key concepts of social media marketing.

Upon completion of this course, students are able to

• describe the concept of experience design & related tools,,
• describe the concept of innovation and new product development,
• carry out tourism product development process using experience design and innovation tools,
• develop and present a prototype for a tourism product

Upon completion of this course, students are able to

• explain the key concepts of sports, events and adventure tourism, including organisations, infrastructure and sustainability issues,
• explain products and serves and related demand,
• prepare a prototypical sponsoring plan including media partnerships and PR,
• critically discuss a topic concerning adventure, events and sport tourism and report the outcomes.

Upon completion of this course, students are able to

• explain the key concepts of wellness, health and spa tourism, including organisations, infrastructure and sustainability issues,
• explain products and serves and related demand,
• explain product development in the area with quality management issues
• evaluate specific products concerning wellness, health and spa tourism and critically discuss and report the outcomes.

Upon completion of this course, students are able to:

• independently write an academic paper in accordance with content-related and formal academic requirements.

Upon completion of this course, students are able to

• present their bachelor paper and the question they addressed in a manner appropriate to the target audience, and defend the paper before an expert committee,
• outline the significance of the findings for professional practice and research, and present supporting arguments and
• answer follow-up questions on degree-programme subjects and the links between them, and justify their answers