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Event #Internationales#Events

Marketing Spring Program 2021

at WU (Vienna University of Economics and Business) & IMC University of Applied Sciences Krems

The Marketing Spring Program will take place from May 17 until May 28, 2021, and builds on the faculty's expertise of WU Vienna and IMC University of Applied Sciences Krems.


Diese Veranstaltung wird empfohlen für:

  • IMC Studierende
  • IMC PartnerInnen

Course details

For two weeks a group of international bachelor students, from WU, IMC and their international partner institutions, will jointly attend this intensive short program and work together on a real-​world marketing project.

By applying theoretical concepts in a group project, students will have the opportunity to learn how effective marketing tools support marketing decisions. Students are expected to efficiently coordinate with their fellow students and to actively contribute to the project work for the program duration.

The program also includes an enrichment program with the aim of offering both a high quality academic and intercultural experience for the participants. 6 ECTS credits will be awarded for successful program completion. The academic program will be taught by a team of lecturers from WU and IMC.

Social Program

The Mar­ke­ting Spring Pro­gram in­clu­des so­cial and cul­tu­ral ac­ti­vi­ties to give vi­si­ting stu­dents a taste of Aus­tri­an and Eu­ropean cul­tu­re and pro­vi­de op­por­tu­nities for net­wor­king and so­cia­li­zing. Ac­ti­vi­ties range from a city tour to a wine ta­vern visit (Heu­ri­ger), as well as to so­cial events, such as a wel­co­me and a fa­re­well re­cep­ti­on and an in­ter­na­tio­nal cul­tu­ral eve­ning.

We plan to offer the Marketing Spring Program on-​site in Austria, on WU’s and IMC’s Campuses in Vienna and Krems, of course in compliance with all necessary health precautions. We will update our website regularly and keep partner universities and nominated students informed.

Application, Fees & Services

The Marketing Spring Program is designed to be exclusive in order to foster a close cooperation between students and faculty. Application requirements for the Marketing Spring Program are:

  • official nomination for the program by a WU Vienna or IMC Krems partner university
  • current enrollment in an undergraduate program in business studies
  • excellent English language skills

To apply for this program please contact the responsible coordinator at your home institution. Please note that the program has a limited number of spots.

After nomination by the home university, you will receive a link to an online application form. You will be asked to provide your personal details as well as upload all necessary supporting documents (CV and letter of motivation).

  • Nomination deadline for partner institutions: January 22, 2021
  • Application deadline: February 28, 2021.

Students do not pay a tuition fee for the program. However, we charge a fee to cover program services. The program fee amounts to € 515.

COVID-19 disclaimer

If the situation allows it, the Marketing Spring Program 2021 will be offered on campus. However, we may need to adjust our program according to public health updates and switch to a distance-​learning format if necessary. We will update our website regularly and keep partner universities and nominated students informed.

Course outline

Fact sheet