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Event #Internationales#Events

Marketing Spring Program 2021

at WU (Vienna University of Economics and Business) & IMC University of Applied Sciences Krems

The Marketing Spring Program will take place from May 17 until May 28, 2021, and builds on the faculty's expertise of WU Vienna and IMC University of Applied Sciences Krems.


Diese Veranstaltung wird empfohlen für:

  • IMC Studierende
  • IMC PartnerInnen

Course details

For two weeks a group of international bachelor students, from WU, IMC and their international partner institutions, will jointly attend this intensive short program and work together on a real-​world marketing project.

By applying theoretical concepts in a group project, students will have the opportunity to learn how effective marketing tools support marketing decisions. Students are expected to efficiently coordinate with their fellow students and to actively contribute to the project work for the program duration.

The program also includes an enrichment program with the aim of offering both a high quality academic and intercultural experience for the participants. 6 ECTS credits will be awarded for successful program completion. The academic program will be taught by a team of lecturers from WU and IMC.

COVID-19 disclaimer

If the situation allows it, the Marketing Spring Program 2021 will be offered on campus. However, we may need to adjust our program according to public health updates and switch to a distance-​learning format if necessary. We will update our website regularly and keep partner universities and nominated students informed.

Course outline

Fact sheet