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Studying, where the best winery in Europe is situated

Florian Ruhdorfer, Head of the Career Center at IMC Krems, is visibly delighted. One of the regional business partners in the area of mandatory internships for the International Wine Business bachelor degree programme has made it to first place in Europe in the "World's Best Vineyards". The Domäne Wachau winery was chosen as the best winery in Europe by 500 wine experts, sommeliers and travel journalists from all over the world, and managed to land on third place worldwide. 

Vlnr: Roman Horvath, Geschäftsführer Domäne Wachau, IMC Absolventin Marlies Renwart, Marketing und Kommunikation Domäne Wachau und Florian Ruhdorfer, Leiter Career Center an der IMC FH Krems

The best winery in Europe, Domäne Wachau, is an important business partner of IMC Krems. From left to right: Roman Horvath, Managing Director Domäne Wachau, IMC graduate Marlies Renwart (Marketing and Communication) and Florian Ruhdorfer, Head of Career Center at IMC Krems

The bachelor degree programme International Wine Business has been in existence since 2015, is unique in Austria and has only a few counterparts worldwide. From year to year, this extraordinary course of study attracts numerous international students and thus enriches the domestic wine scene immensely. In six semesters, including an internship and a bachelor's thesis, the young talents are prepared for the challenging international wine business.

Close cooperations with outstanding wine estates

If there is the possibility to do an internship in one of the best wineries worldwide, then that is something truly special. Some of the first graduates have already been able to gain work experience during their internship in the Domäne Wachau, with the result that the best winery in Europe can now be found on their CVs.

"It is something special to study where the best winery in Europe is located. We have had a very good cooperation with Domäne Wachau for several years now. Not only as a partner for our compulsory internships, but also as a "host" for courses that we are allowed to hold directly at the winery. This gives our students the chance to learn from the best. I congratulate Domäne Wachau and I am looking forward to cooperating with them also in future,” stresses programme director Albert Stöckl.

The high practical relevance makes the difference

But the winery in the Wachau is an attractive employer not only for IMC alumni of the bachelor programme International Wine Business. Marlies Renwart, a graduate of the Unternehmensführung programme, is part of the marketing team - responsible for press and communications at Domäne Wachau, one of the leading white wine estates.

"With my part-time bachelor degree at IMC Krems, I have laid the foundation for a sound business management education with a high degree of practical relevance, from which I still benefit greatly in my everyday work. Since my private passion is wine, I have added a master degree and turned my hobby into my profession. I am very happy about this outstanding award and proud to be part of the Domäne Wachau team."

World Heritage Site Wachau

Winery manager Roman Horvath about the award: "We are proud about the special nature of the Wachau and about communicating this to our visitors accordingly. It's about the unique landscape, the steep terraces, the craftsmanship and sustainable work of our winegrowing families in the vineyards, and it's about a strong team effort. We are very happy about this award.”

About the bachelor degree programme International Wine Business

The International Wine Business course is the only one of its kind at a university of applied sciences in Austria. The course provides a business management basis, combined with specialist know-how from the wine industry. The bachelor's degree programme also has a high degree of internationality. Students benefit from the teaching language English and the possibility to spend a semester abroad at one of the partner universities of IMC FH Krems.

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