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New Chair of the IMC Krems Academic Board from January 2019

IMC Krems has a new Chair of the Academic Council: Prof. Martin Waiguny.

IMC Krems has a new Chair of the Academic Council: Prof. Martin Waiguny has been appointed by the Academic Board with effect from 1 January 2019.

Martin - Waiguny

Prof. Martin Waiguny has been appointed by the Academic Council with effect from 1 January 2019.

Waiguny was previously director of the International Business and Export Management programme. Prof. Manfred Pferzinger, director of the Business Administration for the Public Health Sector and Management of Health Institutions programmes, becomes the Councils’s Vice Chair.

“Our new Chair of the Academic Council, Martin Waiguny, comes from the Department of Business, which is our largest department. He brings with him the teaching and research experience necessary for the development of our university. I’m looking forward to working with him to achieve IMC Krems’ strategic goals,” commented IMC Krems CEO, Ulrike Prommer.

“Martin Waiguny has years of experience in research and teaching in New Zealand, which fits perfectly with the university’s strong international focus. So, in this respect, he’s the natural choice as the new Chair. He’s a valued colleague and I’m delighted that we’ll be working together”, added IMC Krems CEO, Dr. Karl Ennsfellner.

“I’m looking forward to my new role and would like to make a contribution to the development of the university across all of its disciplines, as well as in teaching and research. I think it’s especially important that I build on the excellent work of my predecessor and continue to strengthen the university’s interdisciplinary team,” commented Martin Waiguny on his new position.

Persuasion expert

Martin Waiguny has been the director of IMC Krems’ International Business and Export Management programme since 2015. His primary research focus is consumer behaviour, with an emphasis on persuasion. His work is closely linked with research into communications and new media and technologies.

Prof. Waiguny comes from the province of Carinthia in Austria, where he studied applied business administration at the University of Klagenfurt. In the course of his degree he gained expertise in a wide range of disciplines, specialising in marketing, controlling and non-profit health management.

He subsequently spent seven years as a postdoctoral researcher at the University of Klagenfurt, before becoming a lecturer at Auckland University of Technology in New Zealand, where he taught advertising and conducted research. He has also been a visiting scholar at the University of Illinois, as well as a guest lecturer at San Diego State University and ICD business school in Paris.

The IMC Krems Academic Board

Rules of procedure govern the responsibilities, periods of office, rules of proxy and election procedures of the Academic Council, in accordance with the Fachhochschul-Studiengesetz (Universities of Applied Sciences Studies Act). The Academic Council is responsible for managing the university’s academic affairs, and is currently made up of the Chair and Vice Chair of the Academic Council, six degree programme directors, six representatives of the teaching and research staff, and four students.