ICORIA is the annual conference of the European Advertising Academy (EAA) whose objective it is to promote, disseminate and stimulate high quality research in the field. ICORIA offers a small and interactive setting and provides excellent opportunities for advertising scholars to build a knowledge exchange network and develop collaborative relationships in research and present their cutting edge research from the advertising and communication realm.
Surrounded by vineyards, apricot orchards and the Danube, marketing and communication scholars will gather to present and discuss their cutting edge research. The conference topic “Designing Experiences” emphasises that ultimately experiences are created communicated and shared by consumers and that the media and advertising consumptions are themselves experiences. Thus, research investigating how we produce, consume and measure experiences is still an important topic.