Curriculum

Marketing and Sales

Master degree programme / Full-time

1. Semester

Course Type SWS ECTS
Marketing Planning, Project Management and Budgeting
Marketing Planning and Budgeting VO 2 4
Project Management VO 1 2
Sector-Specific Market Intelligence and Marketing Metrics
Consumer Behaviour ILV 2 4
Market Intelligence and Marketing Metrics ILV 2 4
Integrated Marketing Communications I
Public Relations VO 2 4
Integrated Marketing Communication I VO 2 4
Business Partner Analysis, Individual and Group Negotiation
Business Partner Analysis VO 1 2
Individual and Group Negotiation WK 1 2
Marketing Environment
Legal regulations for Marketing and Sales VO 2 4

2. Semester

Course Type SWS ECTS
Integrated Marketing Communications II
Integrated Marketing Communications
Integrated Marketing Communication II ILV 3 7
Agency & Expert Management ILV 1 2
Key Account Management and Sales Operations I
Account Management ILV 2 5
Domestic and International Sales ILV 2 4
Intercultural Negotiation and Cooperation WK 1 2
Leadership and CSR I
Leadership and Human Resources ILV 2 4
CSR and Business Ethics VO 1 2
Research Seminar and Preparation for Master Thesis
Research Seminar SE 2 4
Brand Management I
Brand Development and Strategic Innovation ILV 3 7
Intercultural Behaviour and Communication ILV 2 4

3. Semester

Course Type SWS ECTS
Applied Research and Training Semester
Applied Research and Training Semester BOPR 0 18
Applied Research and Training Seminar SE 2 2
Master Thesis
Master Thesis DA 0 10

4. Semester

Course Type SWS ECTS
Key Account Management and Sales Operations II
Key Account Management and Sales Operations II
Key Account Management and Innovations ILV 2 3
Budgeting and Performance Management (KAMA) ILV 2 3
Conflict Management (KAMA) WK 1 2
Contractual Law VO 2 4
Brand Management II
Brand Management
Strategic Brand and Channel Management ILV 2 3
Budgeting and Performance Management (BAMA) ILV 2 3
Conflict Management (BAMA) WK 1 2
Patent and Trademark Law VO 2 4
Business Case
Business Workshop WK 2 2
Leadership and CSR II
Change Management ILV 2 4
Master Thesis
Master Thesis DA 0 12


Curriculum effective from: WS14/15