Career Prospects

Marketing and Sales

Master degree programme / Full-time

Graduates of the Master programme Marketing and Sales are qualified to take on a wide range of responsibilities, including:

  • Developing marketing plans and strategies
  • Managing collaboration with agencies and heads of marketing
  • Negotiating and concluding contracts
  • Recruiting and training sales staff
  • Designing sales strategies and distribution
  • Carrying out market research and sales planning activities
  • Drawing up pricing strategies and budgeting

Graduates who go on to become key account Managers and sales operations will be responsible for:

  • Acquiring and developing accounts
  • Designing customer-specific strategies
  • Planning marketing campaigns and executing sales strategies

Brand management is mainly concerned with:

  • Creating and implementing brand management and brand development strategies
  • Studying markets, managing the brand portfolio and cooperating with agencies.