Bachelor degree programme

3 good reasons
Walter Grassl is a recognised tourism expert and leadership and communication trainer. Since 2008, he has been the programme director for the Tourism and Leisure Management Bachelor programme.
3 prejudices 3 necessary traits 3 bad ideas 3 different job opportunities 3 good reasons for Krems


What might tourism products look like in the future? How can they be financed? How can I solve industry-specific problems, including in event management, the meetings industry or destination management? These are questions that our students look at. Before that, they study general business administration topics such as marketing and accounting, which gives them the solid foundations required to start a career in tourism management. “Add-ons” include English as the language of instruction, the chance to learn additional foreign languages, and the benefits of numerous international internships and entry-level job opportunities.

Every September we welcome a new intake of students for the full-time and part-time versions of our Bachelor programme, which is taught exclusively in English. The early stages of the Bachelor programme are mainly devoted to general business topics such as marketing and accounting. In later semesters the focus of attention switches to more specific issues related to tourism product development, the tourism and leisure industry, finance and entrepreneurship. The programme is aimed particularly at students with an interest in

  • Business administration
  • Cutting-edge management approaches
  • Project management and implementation and
  • Languages

Key skills

In an age of rapidly changing, competitive global markets, prospective managers have to contend with a constant flow of new challenges. The Bachelor programme in Tourism and Leisure Management gives graduates the tools they need to deal with this aspect of their job. We aim to provide you with comprehensive knowledge of tourism management and the leisure industry with a combination of valuable practical insights and key theoretical elements.

More info about applied research projects (Department of Business)