Voices about us

International Wine Business

Bachelor degree programme / Full-time

Mag. Wilhelm Klinger

CEO of the Austrian Wine Marketing Board

"With the Bachelor’s programme „International Wine Business“  at IMC Krems there finally is an Austrian degree programme for the  wine industry in English. You cannot perceive how important this is, as I keep meeting people in positions of authority in the wine trade at home and abroad, who have considerable difficulties in today’s most important business language of the world, which constitutes a major handicap these days.

Since this new degree programme ideally combines the basic knowledge of wine law, accounting, marketing and export with the practical know-how of wine-making, wine-assessment and wine marketing, the ÖWM (Austrian Wine Marketing Board) expects, on the one hand, many innovative impulses and, on the other hand, highly educated graduates for the domestic and international wine industry."

Diplom-Betriebswirt Christian Josephi

Representative of the Comité Champagne for Austria & Germany

"The new programme « International Wine Business » is a great opportunity for all wine and Champagne enthusiasts around the world. The combination of profound management knowledge, wine know-how, practical business skills and a fluency in English predestines graduates of « International Wine Business » for management positions in the international wine and Champagne business. The growers and houses of Champagne are honoured to be able to support the University Krems in the near future."

"Le nouveau programme «affaires international du vin» (International Wine Business) est une excellente occasion pour tous les amateurs de vin et de Champagne du monde entier. La combinaison de la profonde connaissance en gestion d’entreprise, le savoir-faire du vin, les compétences pratiques en affaires et une maîtrise de l'anglais prédestine les diplômés en «affaires international du vin» pour des postes de manageurs dans le secteur du vin, Champagne et spiritueux international. Les producteurs et les maisons de Champagne sont honorés de pouvoir collaborer avec l’ université de Krems dans un avenir proche."

Charles Metcalfe, BA

Co-Chairman at International Wine Challenge

"This programme is taylor-made for future decision makers in the wine business in the UK, Europe and around the world."  

More Information about Charles Metcalfe

Ing. Werner Tischler, MA

REWE International AG

“REWE International plc with its retail markets  BILLA, MERKUR, ADEG and AGM is one of the most important partners of the  international  wine industry. The customers’ expectations of the level of the range of wines in the supermarkets are on the increase. Only skilled staff that combine business know-how and wine expertise in one person can succeed in this sector. For graduates of the degree programme „International Wine Business“ in English at IMC Krems I can spot excellent prospects in sales.“

Ing. Fritz Miesbauer

CEO of the Winery "Stadt Krems"

The winery “Stadt Krems” with its 550 years of history is one of the oldest wine producers in Austria and Europe. The new English-language “International Wine Business” course trains young people who will perfectly fit the needs of our company. Our high export rate requires employees who are trained to work in an international environment. We cooperate with the IMC FH-Krems for years and are very looking forward to working closely together with students and staff from the new “International Wine Business” program.

Johannes Schmuckenschlager

President of Austria’s Federal Winegrowers' Association

The new Bachelor program “International Wine Business” ideally combines theoretical dimensions like knowledge in wine law, accounting , marketing and export with practical skills in wine making, tasting and marketing. I expect many new and interesting impulses coming from the new program and its graduates. Furthermore, it will ensure well educated graduates to meet the growing demand for skilled employees and future managers in the wine sector.

Dipl. Frank Schindler, MA

CEO VINUM Distribution GmbH / Germany-Italy-Austria

The English Bachelor of Arts in “International Wine Business” is the perfect training for future decision-makers within the wine industry. The combination of technical and oenology training with business education and in-depth knowledge of marketing & sales is completely knew to me and provides a unique and perfect opportunity. Specifically, the mix of theoretical knowledge and practical training aims precisely to the needs of the industry.

Friedrich H. Wimmer

Marketing Director, Weinkellerei Lenz Moser AG (part of VOG AG)

“We are Austria’s biggest wine producer with an export ratio of 30% to 20 different countries. The name Lenz Moser stands for quality wine from Austria with a fantastic price/enjoyment ratio. From our future employees we also expect the realisation of this claim. We are educational partners of the IMC Krems Bachelor programme “International Wine Business” because we are convinced that its graduates are displaying exactly the competences that are relevant in the international wine export industry.”

Dr. Reinhard Eder

Director of the Klosterneuburg Viticulture School and the Federal Research Institute for Wine and Fruit Production

"To present wine appealingly and successfully, market and sell it in a sustainable way and also cover its costs an extensive “cocktail” of skills is required. The new programme “International Wine Business” in cooperation with the Klosterneuburg Institute for Viticulture and Research offers the ideal education and training for the challenges of this exciting sector."

Gerhard Kracher

Winemaker, Kracher Winery

The Kracher Winery is THE Austrian specialist for dessert wines. Our precious, sweet specialities are sought after in more than 50 countries; the export rate exceeds 70%. Perfect English language skills are therefore a necessity in our business. We have to deal with our international partners on a daily basis and a well-trained staff with international experience is crucial for our export oriented company. The new bachelor programme “International Wine Business” in Krems designed for “global players” offers students precisely the possibilities, knowledge and skills required in this field. For us and for many other export oriented wineries graduates will be of great value in the future. We are therefore happy and proud to be education and training partner of “International Wine Business” and the IMC Krems.

Silvia Madan

Student of International Wine Business

“My name is Silvia and I come from Romania. I decided to be part of the IWB programme at IMC FH Krems because I love wine and the years I spent working in the hospitality business made me even more curious to find out more about wine. The culture, beauty and environment of Krems  are really worth being explored and gave me the chance to enlarge my wine knowledge. Joining the IWB programme was a great decision, a good turning point of my life, a valuable experience when I am thinking that here I have the great opportunity to learn so much about how to build a good marketing strategy for such an exclusive and special product that wine  is. I see myself embracing the wine tourism industry because nothing is more beautiful than sharing your passion with other people. It makes an impressive difference to have the chance to strengthen your skills and develop yourself as a professional person in such a place like IMC Krems where you are taught to have a “why-not” attitude, to use your talents in a constructive way and where students are very helpful to each other when facing challenges. Many thanks to all our lecturers, valuable and dedicated teachers.”

“Numele meu este Silvia. Am decis sa devin studenta la IMC FH Krems pentru ca imi place foarte mult vinul, iar anii petrecuti in industria ospitaliera m-au determinat si mai mult sa studiez despre vin. Cultura, frumusetea si imprejurimile regiunii viticole Krems sunt in realitate foarte interesante de explorat si mi-au oferit ocazia sa imi imbogatesc cunostintele despre vin. Consider ca devenind studenta in programul IWB a fost o decizie foarte buna, o intorsatura pozitiva in viata mea, o experienta valoroasa atunci cand ma gandesc ca aici am oportunitatea sa invat cum sa construiesc o buna startegie de marketing pentru un produs atat de exclusiv si special precum este vinul. Ma vad in viitor imbratisand reteaua tourismului viticol pentru ca nu e nimic mai frumos decat sa poti sa impartasesti pasiunea ta cu alti oameni. Este intr-adevar o diferenta impresionanta sa iti fortifici abilitatile si sa te cladesti profesional intr-un loc precum IMC FH Krems unde esti invatat sa ai o “why not” atitudine, sa iti folosesti talentele intr-o modalitate constructiva si unde studentii se ajuta intre ei invingand provocarile. Multe multumiri profesorilor nostri universitari, oameni de valoare si dedicati!”