Programme details

Export-oriented Management

Bachelor degree programme / Full-time

Core modules

The focus is put on the fundamental principles of business and economics, and on the organizational and legal frameworks impacting on running a business – with special attention given to the opportunities and challenges for exporting companies.

You will have courses like:
Marketing, Logistics, Foreign Trade Techniques, Human Resources, Economic Areas, Controlling, Organisational Behaviour, Applied Computer Technologies, Accounting, Law. (please refer to the curriculum section for the details.)


The key areas are conceptualised using the following pillar structure:

  • International management and business
  • Human resources and intercultural management
  • International law and global political studies


Improving language skills is one of the programme’s leading priorities, and students have to take courses in both selected foreign languages during each of the five presence semesters, in addition to their regular teaching in English.

Hence applicants select two of the following languages already during the application process: French, Spanish, Russian, Chinese, Arabic and German. No previous knowledge is required for the selected languages.

At least twelve students must opt for a particular language in order for courses in that language to go ahead. Please note that you are not allowed to choose your native language. 

Comprehensive soft skills training

Our graduates have the skills required to work in teams, give presentations, lead discussions and negotiations, manage conflicts and overcome crises. They also have the ability to identify and analyse culture-related problems and conflicts, and to find the appropriate response.

International Law and Global Political Studies

Graduates from this programme will have the skills required to evaluate economic areas, their historical development and present and potential significance, with the aim of creating a basis for establishing and developing international (economic) relations.

Software Applications

Graduates are able to handle their day-to-day responsibilities with the help of appropriate hardware and software tools (such as MS Office, SPSS, SAP and ERP systems).

Interdisciplinary modules

  • Personality Training: In the course of this module, students take part in seminars and training courses aimed at enhancing their personality development, team building, conflict management, personal organisation, presentation and negotiating skills
  •  Applied Computer Technologies: This module trains students in the professional use of IT products and concepts, which not only boosts the confidence and image of a manager, but is also considered an integral part of the modern manager’s skill set. 
  • Scientific Working and Research Methods: An introduction to the theory behind academic methods and research, as well as their day-to-day application, is one of the major priorities from the outset of the programme. This gives students the skills they need to work more comfortably with the literature used throughout their degrees.