Bachelor degree programme

Full-time

Introduction

“The internet of things, Industry 4.0 and social media; data mining and machine learning; the exponential growth in storage capacity and increase in cloud-based processing power: all of these groundbreaking developments illustrate the rise of data-generating technologies. These bring new challenges for companies, but they also open up new opportunities.”

Massive amounts of data containing valuable information are produced every day. Developments such as the internet of things, Industry 4.0 and social media, ever-increasing storage capacities and the growth in cloud-based processing power mean that we currently generate around 5 zettabytes (5 billion terabytes) of data a year – and this is growing exponentially. But how is it possible to filter out the useful information from this flood of often unstructured data? The answer is data scientists – who have a job that Harvard Business Review described as the “sexiest” of the 21st century.

Data scientists and business data analysts play a part in corporate and organisational decision-making by analysing data and visualising the results.

This requires:

  • Knowledge of hardware and software, in order to gain access to data from various sources
  • Statistical data analysis methods, and
  • Managerial models for interpreting data, in order to draw conclusions geared towards achieving company objectives

Key skills

The degree programme has a strong technical focus. Students obtain basic knowledge of structured and unstructured data, database systems and database queries, as well as descriptive and explorative data analysis. Application of this expertise concentrates on specific competences related to data management, analysis and interpretation. There is also an emphasis on data preparation, the results of which feed into annual reports and data visualisations. Specialisations in specific sectors and fields of application are planned, such as digital finance and insurance products, social-media analysis, urban planning and digital mobility concepts.

The course contents also include core competences connected with data protection regulations, privacy and IT security, as well as function-specific social skills and the management of corporate culture with a view to achieving business objectives.