Bachelor degree programme



“The internet of things, Industry 4.0 and social media; data mining and machine learning; the exponential growth in storage capacity and increase in cloud-based processing power: all of these groundbreaking developments illustrate the rise of data-generating technologies. These bring new challenges for companies, but they also open up new opportunities.”

Massive amounts of data containing valuable information are produced every day. Developments such as the internet of things, Industry 4.0 and social media, ever-increasing storage capacities and the growth in cloud-based processing power mean that we currently generate around 5 zettabytes (5 billion terabytes) of data a year – and this is growing exponentially. But how is it possible to filter out the useful information from this flood of often unstructured data? The answer is data scientists – who have a job that Harvard Business Review described as the “sexiest” of the 21st century.

Data scientists and business data analysts play a part in corporate and organisational decision-making by analysing data and visualising the results.

This requires:

  • Knowledge of hardware and software, in order to gain access to data from various sources
  • Statistical data analysis methods, and
  • Managerial models for interpreting data, in order to draw conclusions geared towards achieving company objectives