Bachelor degree programme


Key skills

In an age of rapidly changing, competitive global markets, prospective managers have to contend with a constant flow of new challenges. The bachelors degree programme in Business Administration gives graduates the tools they need to deal with this aspect of their job. Thanks to an effective combination of business administration, management, e-business, legal and English skills, we offer our students comprehensive theoretical training with a strong practical element. The study programme is offered in cooperation with Peek & Cloppenburg and incorporates extensive work experience in fashion retail.

The Programme

Our degree programme is taught mainly in German. Courses with an international focus are held in English.

The Business Administration Bachelor programme is a modular course. The first module focuses on the basics of business administration. Later semesters build on these introductory courses, concentrating amongst others on marketing, accounting, human resources and organisation, finance and controlling.

More detailed information on the Bachelor programme Business Administration and E-Business Management is given in German