Tourism and Leisure Management bachelor degree programme
What are tourists’ top needs? What might tourism products look like in the future? How do you market a tourist destination? How do you stage an event and what challenges are involved?
You’ll work on these and other business-related questions in our part-time bachelor programme. And on top of this, you'll learn a foreign language in addition to English, our language of instruction, allowing you to benefit from countless international connections and relationships. In three years, you'll be ready for an international career!
This is the tuition fee for EU and EEA citizens. In addition, the Austrian National Union of Students (ÖH) dues amount to EUR 20.70. Please note that different tuition fees apply for non-EU citizens.
The degree programme
In an age of rapidly changing global markets, prospective managers are constantly facing new challenges. The Tourism and Leisure Management bachelor degree programme provides you with the tools to succeed locally and internationally in this environment.
The aim of this English-language bachelor programme is to equip you with in-depth business administration expertise. The tourism and leisure industry is the centre of attention throughout the programme.
Tourism and Leisure Management was IMC Krems’ first degree programme. So we have maintained close contacts with the tourism sector for more than 25 years. You profit from this as well!
The degree features an ideal blend of theoretical elements with practical insights and discussions. It also stands out for its strong international focus. You study with fellow students from all over the world, and have the opportunity to spend semester 3 abroad at one of our partner universities.
Business administration
Business administration focuses on how organisations and companies are managed.
In other words, it examines business processes with the aim of providing insights into the planning, implementation and evaluation of responsibility, approaches and objectives in different parts of a business.
Business administration topics include: accounting and finance, marketing, human resources and logistics.
Core topics of the Tourism and Leisure Management degree programme
Tourism is an umbrella term for travel. It’s not only one of the largest, but also one of the fastest growing industries worldwide. Furthermore, it’s considered to be one of the world’s most significant sectors for employment.
In addition to the travel industry, the hospitality and leisure industries are also elements of tourism.
There are a number of specialised areas in the tourism and leisure industry as well. These are covered in our bachelor programme in the Specialised Tourism Studies module. To give you a few examples: event management, tourism with an emphasis on sport, culture and health, and sustainable travel.
" One of the hallmarks of the tourism industry is its internationality. Learn new languages, study with classmates from different nations and benefit from their diverse professional experience. Learn new languages and take the opportunity to go on a semester abroad. In short: have the time of your life! "
Programme director Claudia Bauer-Krösbacher
A formula for success: theoretical knowledge + practical experience
The programme is built on three pillars.
- 1
1. The basics
Semesters 1-4
In the programme’s first few semesters, you'll mainly cover the basics of business administration, including marketing, management, and accounting – in terms of how they apply to the tourism industry.
You'll also focus on language skills – choosing an additional foreign language from a pool of 6 languages – international tourism markets, research methods, and soft skills. Then you'll concentrate on another key element of the programme: cutting-edge information and communications technology (ICT).
- 2
2. Practical elements and time abroad
Semesters 1-6
All courses have a strong practical focus. Most of the teachers come directly from the tourism industry and use real-world examples to illustrate course content. In your part-time studies, you’ll also benefit from the experience and know-how of your classmates. So you can look forward to lively discussions!
In semester 3 you’ll have the option of spending a semester abroad at one of our about 150 partner universities.
Since this is a part-time degree programme, you'll need to provide proof that you’re working in tourism or in tourism-related sectors. The extent required depends on the ECTS shown in the curriculum (e.g. 6 ECTS = internship amounting to 150 hours per semester).
- 3
3. Advanced courses
Semesters 5-6
In the final two semesters you’ll delve into more detail, learning more about various aspects of tourism. From event management to sustainable tourism to sports, cultural and health tourism: you’ll gain extensive insights into these specialised areas of tourism and future growth markets.
This is the perfect opportunity for you to discover your interests, contribute new ideas and implement projects.
Curriculum
What can you expect from your studies? The curriculum provides an overview.
Click on the individual courses for further information.
Course SWS ECTS Accounting and Financing Accounting I 2 4 Accounting I
Module: Accounting and FinancingRoot module: Accounting and FinancingSemester: 1 Course code: ACC1VO Contact hours per week: 2 ECTS: 4Course Content:- Introduction to the basics and principles of accountancy
- Accounting rules, recording of business transactions, and preparation of a trial balance and basic final accounts
- Yearend adjustments and introduction to final accounts of limited companies
- Production of the final accounts in a comprehensive example
Course outcome:Upon completion of this course, students are able to
- apply the principles of accounting and explain how the various sections of an accounting system co-ordinate,
- explain the effects of accounting rules,
- establish simple annual accounts incorporating accounting adjustments,
- distinguish between private and public limited companies,
- prepare a basic set of company accounts.
Management Principles of Management 2 3 Principles of Management
Module: ManagementRoot module: ManagementSemester: 1 Course code: B_POM1VO Contact hours per week: 2 ECTS: 3Course Content:- Management history and the development of management theories and concepts
- Managerial levels, skills a manager needs, tasks a manager performs, roles a manager plays
- Key business administration concepts, efficiency principle (efficiency and effectiveness), minimum and maximum principles
- Overview of company functions
o Management: definitions and principles of management (the 4 management functions: planning, organizing, leading, controlling)
o Marketing: basics and principles, 4Ps
o Basics and principles of
- Production, procurement and logistics
- Investment, finance and accounting
- The business environment – stakeholders and stakeholder management
- Company vision and mission
- Business administration in an academic context: Taylorsim, PIMS model; principles and examples of scientific research in management
Course outcome:Upon completion of the course, students are able to
- explain the four management functions: planning, organizing, leading, controlling,
- explain key business administration concepts, such as the efficiency principle and minimum and maximum principles,
- give an overview of company functions (management, controlling, marketing, procurement, production, investment, finance, accounting),
- analyse a business environment and understand how different stakeholders of an organisation have to be taken care of,
- give examples of a company’s vision and mission,
- explain different managerial levels, skills a manager needs, tasks a manager performs and roles a manager plays,
- explain the milestones in management history and the development of management theories and concepts,
- explain business administration in an academic context as well as basic concepts and theories used in scientific research on management.
Sustainability and Ethics in Leadership 1 1 Sustainability and Ethics in Leadership
Module: ManagementRoot module: ManagementSemester: 1 Course code: B_SEL1VO Contact hours per week: 1 ECTS: 1Course Content:- Current social, ecological and economic trends
- Principles and history of the concept of sustainable development
- Business ethics and its application in companies
- Leadership and its role in addressing future challenges in our society
Course outcome:Upon completion of this course, students are able to
- reflect on values and further conditions necessary for sustainable leadership,
- explain practical tools for leadership, sustainability and ethics,
- discuss their role in business contributing to the Sustainable Development Goals.
Marketing Marketing I 2 3 Marketing I
Module: MarketingRoot module: MarketingSemester: 1 Course code: MKT1VO Contact hours per week: 2 ECTS: 3Course Content:- Definition of basic marketing concepts and key marketing terms
- Marketing environment and categories
- Strategic marketing: market segmentation, targeting, and positioning
- Communication channels
- Strategic marketing management: global marketing strategies, competitive strategies.
Course outcome:Upon completion of this course, students are able to
- explain the scope of marketing and its role and impact in business,
- discuss marketing as an integrative organizational effort to maximize customer satisfaction and value,
- explain key marketing terms, fundamental concepts and tools, and differences between marketing of consumer products/services and industrial products/services,
- identify crucial product and service dimensions,
- list different segmentation variables and explain the concept of targeting and positioning,
- distinguish between different communication channels and their key characteristics,
- explain the key characteristics of global and competitive marketing strategies
Fundamentals of Tourism Understanding Tourism 2 3 Understanding Tourism
Module: Fundamentals of TourismRoot module: Fundamentals of TourismSemester: 1 Course code: UT1ILV Contact hours per week: 2 ECTS: 3Course Content:- Definitions, terminology & basic concepts
- Socio-economic and political frameworks
- Structure and sectors of the tourism and leisure industry
- Development of international tourism
- Characteristics of the major tourism segments & players
- Austria’s tourism industry in an international and global context
- Sources and data bases for tourism related data
Course outcome:Upon completion of this course, students are able to
- define technical terms in tourism
- describe and define specific tourism segments and sectors and their characteristics,
- explain the basic structure of the tourism and leisure industry as well as tourism dependent and tourism induced fields,
- identify and make use of reliable sources of travel-related (secondary) data.
Tourism Geography 2 2 Tourism Geography
Module: Fundamentals of TourismRoot module: Fundamentals of TourismSemester: 1 Course code: TG1ILV Contact hours per week: 2 ECTS: 2Course Content:- Concepts, classifications and measurements of travel and tourism geography
- Geographies of tourism supply and demand
- Impact factors on tourism flows (e.g. climate, transport, political situations)
- Case studies: international regional tourism geographies
Course outcome:Upon completion of this course, students are able to
- explain concepts, classifications and measurements of travel and tourism geography,
- describe and interpret the interplay of supply and demand in tourism,
- describe and interpret factors that influence tourism flows.
Soft Skills Rhetoric and Presentation 1 1 Rhetoric and Presentation
Module: Soft SkillsRoot module: Soft SkillsSemester: 1 Course code: B_RP1WK Contact hours per week: 1 ECTS: 1Course Content:- Prepare and structure a convincing business presentation
- Handling of different media in a professional way
- Guiding audience attention, manage interruptions and objections
- Use of voice and diction to raise attention levels, dramatic pauses and key gestures to reinforce arguments
Course outcome:Upon completion of the course, students are able to
- create and structure a professional business presentation,
- master a variety of media to improve performance and impact,
- show vocal abilities to get attention and support arguments,
- demonstrate efficient rhetoric tools to get the point across
Language French I (Level A1) 2 3 French I (Level A1)
Module: LanguageRoot module: LanguageSemester: 1 Course code: V_FRENA11ILV Contact hours per week: 2 ECTS: 3Course Content:- Welcome and introducing yourself
- Information about yourself and your family
- Weather
- Shopping conversation
- Acquisition of new grammatical structures in a professional context
Course outcome:Upon completion of the course, students are able to
- understand familiar words and very basic phrases relating to themselves, their family and immediate concrete surroundings,
- ask and answer simple questions in areas of immediate need or on very familiar topics. They are able to read very short, simple texts and write short, simple notes and messages in everyday situations.
Spanish I (Level A1) 2 3 Spanish I (Level A1)
Module: LanguageRoot module: LanguageSemester: 1 Course code: V_SPANA11ILV Contact hours per week: 2 ECTS: 3Course Content:- Welcome and introducing yourself
- Information about yourself and your family
- Making plans and leisure activities
- Locations and giving directions
- Shopping
- Conversation at the restaurant
- Acquisition of new grammatical structures in a professional context
Course outcome:Upon completion of the course, students are able to
- understand familiar words and very basic phrases relating to themselves, their family and immediate concrete surroundings,
- ask and answer simple questions in areas of immediate need or on very familiar topics,
- read very short, simple texts and write short, simple notes and messages in everyday situations.
Business English I 1 1 Business English I
Module: LanguageRoot module: LanguageSemester: 1 Course code: BEI1ILV Contact hours per week: 1 ECTS: 1Course Content:- World of work and its topics and terminology
- Different types of communication (formal and informal)
- Qualities of a good presentation
- Consolidation of acquired and acquisition of new grammatical structures in a professional context.
Course outcome:Upon completion of the course, students are able to
- apply the functional language in tourism business contexts and tourism related world of work,
- handle and understand high quality presentations,
- understand texts in which common job-related language is used,
- use the written language effectively in a tourism business context.
Scientific Methods and Tools Foundations of Empirical Social Research 1 1 Foundations of Empirical Social Research
Module: Scientific Methods and ToolsRoot module: Scientific Methods and ToolsSemester: 1 Course code: B_FESR1VO Contact hours per week: 1 ECTS: 1Course Content:- Fundamentals of Philosophy of Science
o Induction, deduction
o Gain of knowledge, logical conclusions
o Theory, model, concept
o Research questions, hypotheses
o Ethics in research
- Methods overview
o Qualitative and quantitative methods (surveys, experiments, overviews, interviews, focus groups)
o quality criteria of scientific measurements (reliability, validity)
o Constructs and their operationalisation
o Method combination
o Sampling
- Basic principles of scientific work
o Process of scientific research processes, in particular topic identification, research questions and method selection
o citation standards, source research and criticism
o Development of scientific work
Course outcome:Upon completion of the course, students are able to
- Design and methods:
o to explain the difference between qualitative and quantitative methods and research approaches and their quality criteria,
o to clearly identify the main components of a series of qualitative and quantitative methods, to explain their application and the combination of different methods,
o to name ethical standards of scientific research.
- Sampling and measurement:
o define different sampling methods,
o to explain the basics of the measurement of constructs.
- Procedure and the process of the survey:
o to present the different phases of the research process,
o find suitable literature for a scientific work and cite sources,
o to explain the standard structure of a scientific work.
Tourism Research Exercises 1 1 Tourism Research Exercises
Module: Scientific Methods and ToolsRoot module: Scientific Methods and ToolsSemester: 1 Course code: TRE1PS Contact hours per week: 1 ECTS: 1Course Content:- Writing an individual paper according to scientific guidelines presented in foundations of empirical social research
- Reference management software
Course outcome:Upon completion of this course, students are able to
- use the library sources and identify relevant sources on a given tourism topic,
- reference and setting up a reference list using reference managers,
- apply knowledge of basic paper structure, including introduction, body and conclusion,
- introduce, position and integrate source material into the body of a paper,
- demonstrate ability to write for an academic audience.
Principles of Business Data Analysis 2 3 Principles of Business Data Analysis
Module: Scientific Methods and ToolsRoot module: Scientific Methods and ToolsSemester: 1 Course code: B_PBDA1ILV Contact hours per week: 2 ECTS: 3Course Content:- Data collection, formatting, formulas, functions, charts, data lists and pivot tables
- Interaction with relational data sources, form controls
- Working with a spreadsheet program
Course outcome:Upon completion of the course, students are able to
- using a spreadsheet program to solve economic problems using formulas, functions and diagrams and
- explain the relationship with relational databases.
Professional Competence Professional Competence I 0 4 Professional Competence I
Module: Professional CompetenceRoot module: Professional CompetenceSemester: 1 Course code: PCI1BOPR Contact hours per week: 0 ECTS: 4Course SWS ECTS Accounting and Financing Accounting II 2 3 Accounting II
Module: Accounting and FinancingRoot module: Accounting and FinancingSemester: 2 Course code: ACC2VO Contact hours per week: 2 ECTS: 3Course Content:- Introduction to the basics of financial accounting using the British accountancy system resulting in the preparation of final accounts for corporations in the manufacturing and in the service industry
- US-GAAP and the Uniform system of Accounts for the Lodging Industry specialisation in the hospitality industry
- First steps in managerial accounting
- Methods of accounts analysis
- Introduction into cost concepts and their application in decision making situations
Course outcome:Upon completion of this course, students are able to
- prepare a basic set of company accounts for manufacturers and service providers,
- produce the final accounts of a hospitality organization using the USALI,
- use key ratios and other methods of accounts and results analysis,
- apply a range of cost concepts for different decision-making situations.
Economics Microeconomics 2 3 Microeconomics
Module: EconomicsRoot module: EconomicsSemester: 2 Course code: B_MIC2VO Contact hours per week: 2 ECTS: 3Course Content:- Basics (scarcity, positive vs. normative, micro- vs. macroeconomics, opportunity cost, sunk cost)
- Consumer choice
o Budget
o Preferences and utility
o Income and substitution effect
o Individual demand
o Market demand
o Elasticities (price elasticity of demand, cross-price elasticity, income elasticity)
- Production Theory
o Production in the short and long run
o Cost
o Profit maximisation
o Individual and market supply
- Market
o Market equilibrium
o Welfare analysis (consumer and producer surplus)
o Price floors and price ceilings
o Market competition (perfect competition vs. monopoly)
- Market failures and government intervention
o Externalities
- Public goods
Course outcome:Upon completion of this course, students are able to
- explain and analyse consumer behavior and graphically solve the utility maximisation problem including the impact of price and income changes on the consumption choice,
- explain and analyse behavior of the firm and graphically solve and mathematically the profit maximisation problem under perfect competition and monopoly,
- graphically and mathematically determine the consumer and producer surplus as well as how those are affected by price floors and price ceilings as well as changes resulting from monopolistic competition,
- explain and analyse market failure and the role of the government,
- explain and analyse different policies from an economic perspective.
Law Principles of Private and Public Law 2 2 Principles of Private and Public Law
Module: LawRoot module: LawSemester: 2 Course code: B_PPL2VO Contact hours per week: 2 ECTS: 2Course Content:- Introduction to Public Law
- Sources of law, hierarchical structure of legislation
- Introduction to Private Law
- Contract and liability law, natural and legal person
- Introduction to European Union Law and Criminal Law
- The civil law system and the common law system
Course outcome:Upon completion of the course, students are able to
- explain the role of law and the essential legal terms,
- explain the basics of the Austrian and the European Union legal system (legislative, executive and judicial branch of state),
- explain the essentials of Public Law, Private Law and Criminal Law.
Marketing Marketing II 2 2 Marketing II
Module: MarketingRoot module: MarketingSemester: 2 Course code: MKT2VO Contact hours per week: 2 ECTS: 2Course Content:- Operative marketing
- Product policy and service marketing
- Distribution policy
- Communication policy
- Price policy
- Consumer behaviour
- key markets and market demand
- customer relationship management incl. complaint management
- Branding
Course outcome:Upon completion of this course, students are able to
- explain the key determinants of operative marketing, product policy, and service marketing,
- identify suitable strategies to market services,
- explain the concepts of distribution and communication policy,
- define key determinants related to price policy and possible measures,
- discuss factors that determine consumer behavior and the decision making process of consumers,
- discuss concepts to deal with customer complaints,
- explain the key determinants of branding.
Fundamentals of Tourism Event Management 2 3 Event Management
Module: Fundamentals of TourismRoot module: Fundamentals of TourismSemester: 2 Course code: EM2ILV Contact hours per week: 2 ECTS: 3Course Content:- Event management concepts
- Stakeholders, organizational forms, different types and economic importance of events
- The role of events in marketing strategy
- Event agencies and outsourcing
- The process of event management: from idea to planning, operating and evaluating an event
- Dramaturgy and staging of an event concept
- Fundamentals of event management law and regulations
- Sustainability in event management
Course outcome:Upon completion of this course, students are able to
- explain the basics of event management, event concepts and their applications fields,
- discuss the role of events in marketing strategy,
- explain systematic planning, procedures and processes required in event management,
- analyse and evaluate the effectivity and feasibility of event concepts,
- plan an event that achieves specific objectives of the host.
Tourism Sector Hospitality Management 2 2 Hospitality Management
Module: Tourism SectorRoot module: Tourism SectorSemester: 2 Course code: HM2ILV Contact hours per week: 2 ECTS: 2Course Content:- Introduction into the hospitality industry
- Organization and structure of hospitality organizations from a management perspective
- Critical success factors of a hotel operation, different types of operation, comparison of operations, an overview over a hotel`s different departments, as well as problem solving in hotels
- Case studies from the industry
Course outcome:Upon completion of this course, students are able to
- describe the structure of the hotel business in general and organization forms and structures of hotels including daily routines and duties in hotels in particular,
- explain the economics of hotels,
- identify critical success factors of hotels including specific trends and marketing efforts,
- pinpoint specific operational problems in hotels and list tools to ensure proper internal control,
- Suggest solutions for dealing with different hands-on management situations in hotels.
Destination Management 2 2 Destination Management
Module: Tourism SectorRoot module: Tourism SectorSemester: 2 Course code: DM2ILV Contact hours per week: 2 ECTS: 2Course Content:- Development and conception of destinations and destination management
- Tourism organizations and their role in destination management
- Different destination management (models) systems from an international perspective
- Stakeholders in destinations, management of change and destination life cycles
- Challenges of managing destinations
Course outcome:Upon completion of this course, students are able to
- define basic concepts and models of destination management,
- describe the role of tourism organizations in destination management,
- discuss typical developments and problems in tourism destinations,
- suggest solutions for dealing with different hands-on management situations in tourism destinations.
Soft Skills Group Dynamics 1 1 Group Dynamics
Module: Soft SkillsRoot module: Soft SkillsSemester: 2 Course code: B_GD2WK Contact hours per week: 1 ECTS: 1Course Content:- Group dynamics in a business environment
- Difference between a group and a productive team
- Influences of actions and inaction
- Benefits of a strong and diverse team
Course outcome:Upon completion of the course, students are able to
- categorise the different roles in a group and explain what effect they have,
- illustrate, understand and improve communication processes within groups,
- use tools and methods to support their team,
- identify how a diverse group can turn into a successful team.
Language French II (Level A2) 2 3 French II (Level A2)
Module: LanguageRoot module: LanguageSemester: 2 Course code: V_FRENA22ILV Contact hours per week: 2 ECTS: 3Course Content:- Vacation activities
- Education and profession
- Eating habits
- Telling and reporting events and experiences
- Consolidation of acquired and acquisition of new grammatical structures in a professional context
Course outcome:Upon completion of the course, students are able to
- communicate in simple, routine tasks requiring a simple and direct exchange of information on familiar topics and activities,
- handle social exchanges on familiar and routine matters,
- read and write simple texts on topics such as living conditions, educational and professional background.
Spanish II (Level A2) 2 3 Spanish II (Level A2)
Module: LanguageRoot module: LanguageSemester: 2 Course code: V_SPANA22ILV Contact hours per week: 2 ECTS: 3Course Content:- Leisure activities and travel
- Education and profession
- Daily routine and habits
- Conversation at the restaurant
- Describing your home
- Consolidation of acquired and acquisition of new grammatical structures in a professional context
Course outcome:Upon completion of the course, students are able to
- communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar topics and activities,
- use a series of phrases and sentences to describe in simple terms their family and other people, living conditions, educational and professional background,
- handle short social exchanges.
Business English 1 1 Business English
Module: LanguageRoot module: LanguageSemester: 2 Course code: BEII2ILV Contact hours per week: 1 ECTS: 1Course Content:- Networking with colleagues and business contacts
- Meetings and negotiations
- Business correspondence
- Consolidation of acquired and acquisition of new grammatical structures in a professional context.
Course outcome:Upon completion of the course, students are able to
- interact with a degree of fluency and spontaneity in networking situations,
- use appropriate language to handle meetings and negotiations,
- apply guidelines for business correspondence,
- use the written language effectively in a tourism business context.
Business Mathematics and Statistics Business Mathematics Business Mathematics - Theory 1 2 Business Mathematics - Theory
Module: Business MathematicsRoot module: Business Mathematics and StatisticsSemester: 2 Course code: B_BM2VO Contact hours per week: 1 ECTS: 2Course Content:- Number formats
- Common units
- Levels of measurement
- Common business calculations
- Fundamentals of business mathematics with a special focus on modelling
- Fundamentals of financial mathematics
- Importance of fractions and ratios in business
- Line charts and logarithmic scaling
- Integral and differential calculus numerical and graphical approach
- Probability and random numbers
- Mathematical optimisation
Course outcome:Upon completion of the course, students are able to
- select and utilise numbers, measurements and units in the proper format,
- describe common business calculations as well as their objectives,
- discuss profitability in context of price elasticity,
- explain the time value of money,
- discuss probability estimates,
- describe the use of ratios,
- interpret time series data,
- discuss the use and pitfalls of mathematical optimisation.
Business Mathematics - Exercises 1 2 Business Mathematics - Exercises
Module: Business MathematicsRoot module: Business Mathematics and StatisticsSemester: 2 Course code: B_BMEX2UE Contact hours per week: 1 ECTS: 2Course Content:- Exercises to apply the contents of the lecture “Business Mathematics – Theory” to course-specific problems. Utilisation of
- Number formats
- Common units
- Levels of measurement
- Common business calculations
- Fundamentals of business mathematics with a special focus on modelling
- Fundamentals of financial mathematics
- Importance of fractions and ratios in business
- Line charts and logarithmic scaling
- Integral and differential calculus numerical and graphical approach
- Probability and random numbers
- Mathematical optimisation
Course outcome:Upon completion of the course, students are able to
- select and utilise numbers, measurements and units in the proper format,
- independently perform fundamental business mathematics in context of business problems,
- perform and interpret break even analysis,
- discuss profitability in context of price elasticity,
- explain the time value of money,
- compound and discount cash flows,
- work with probability estimates,
- use ratios and fractions to assess situations,
- explore and analyse time series data.
Professional Competence Professional Competence II 0 4 Professional Competence II
Module: Professional CompetenceRoot module: Professional CompetenceSemester: 2 Course code: PCII2BOPR Contact hours per week: 0 ECTS: 4Course SWS ECTS Accounting and Financing Managerial Accounting and Decision Making 2 3 Managerial Accounting and Decision Making
Module: Accounting and FinancingRoot module: Accounting and FinancingSemester: 3 Course code: MADM3ILV Contact hours per week: 2 ECTS: 3Course Content:- Cost accounting and planning
- Different costing methods using practical examples and case studies
- Cost behaviour and short run decision making
- The use of accounting material in planning, decision making and control in preparing budgets with a special focus on the hospitality industry
Course outcome:Use of cost accounting information and making decisions in different business situations
- Upon completion of this course, students are able to
- apply standard managerial accounting procedures in full costing and in marginal cost accounting situations,
- apply and interpret cost-volume-profit (break-even) analysis,
- use different forecasting techniques,
- produce, analyse and interpret hospitality operations, cash and capital budgets,
- use a set of different cost calculation methods to set prices.
Economics Macroeconomics 3 3 Macroeconomics
Module: EconomicsRoot module: EconomicsSemester: 3 Course code: B_MAC3ILV Contact hours per week: 3 ECTS: 3Course Content:- Macroeconomic goals and magic square
- Macroeconomic indicators (real and nominal GDP, business cycle, CPI/inflation, unemployment/Okun’s Law)
- The short run
o Goods market
o Financial markets
o IS-LM model
o Fiscal and monetary policy in the short run
- The medium run
o Labor market
o AS-AD model
o Inflation and unemployment (Phillipscurve)
o Fiscal and monetary policy in the medium run
Course outcome:Upon completion of this course, students are able to
- calculate, collect and interpret data on GDP, inflation and unemployment,
- explain the circular flow model and recognise the phases of the business cycle,
- explain and analyse determinants of goods and financial markets at the aggregate level,
- analyse the effects of fiscal and monetary policies for the economy,
- identify determinants of economic growth over time,
- apply economic models to understand current and past macroeconomic trends and recognise appropriate macroeconomic policies.
Law International and Tourism Law 2 3 International and Tourism Law
Module: LawRoot module: LawSemester: 3 Course code: ITL3VO Contact hours per week: 2 ECTS: 3Course Content:- National and European public law with its special significance for tourism management and leisure economy
- operating licenses, especially hospitality, travel agencies, tour guide
- business premises authorisation for hospitality plants, construction and environmental relevant for tourism
- food law
- event law
- alcohol and smoking issues
- data privacy
- child protection
- competition law
- law on sharing economy
- law on the EU single market relevant for tourism, subsidizing tourism activities
- National and European private and commercial law with its special significance for tourism management and leisure industry
- EU Directive on Consumer Contracts and the EU Package Travel Directive,
- passenger rights and warranty law for travel deficiencies
- law of damages and intellectual property
- labour law
- International Tourism law — Air travel:
- Montreal agreement (personal/luggage damages) and EU Regulation (over booking, delay and cancellation of flights)
Course outcome:Upon completion of this course, students are able to
- Identify legal problems concerning National and European public, private and commercial law, likely to occur in tourism and leisure industries,
- Identify legal problems concerning International Tourism law with a special focus on Air travel,
- develop strategies for solving legal problems using practical examples.
Management Human Resource Management 2 2 Human Resource Management
Module: ManagementRoot module: ManagementSemester: 3 Course code: HR3ILV Contact hours per week: 2 ECTS: 2Course Content:- Human resources and strategic planning
- Analysis and design of work systems
- Human resource planning, recruitment, and selection
- Training employees
- Performance management and appraisal
- Conflict management
- Managing HR on a global scale, diversity issues
- Technological developments in HRM
- Employer branding and employee branding.
Course outcome:Upon completion of this course, students are able to
- discuss models and parameters on how to analyze and design work systems, including HR recruitment, selection, training and appraising performance,
- identify conflict situations and explain possible strategies for solving them,
- discuss factors and elements of managing employees on a global scale including diversity issues,
- discuss technological developments in this sector,
- apply Employer Branding and Employee Branding for employee retention.
Marketing Tourist Behaviour and Psychology 2 3 Tourist Behaviour and Psychology
Module: MarketingRoot module: MarketingSemester: 3 Course code: TBP3ILV Contact hours per week: 2 ECTS: 3Course Content:- Introduction to tourist behavior and psychology, terminology within the field
- Psychological Concepts: motivation, attitudes, awareness and images, application of these concepts in the tourism area and the traveler
- Information behavior, choice, and decision: the travel decision process, destination image and choice
- Tourist typologies and social roles: stereotypes of tourists, segmentation, travelling styles, social contact for the tourists
- Experiencing a destination: experience dimensions, satisfaction, emotions, on-site behavior
Course outcome:Upon completion of this course, students are able to
- explain the key characteristics of travel motivation, tourist attitudes, awareness and images,
- describe information seeking behavior of tourists, the different stages of the travel decision process and influencing factors, image formation and choice models,
- discuss different types of tourists, social roles in tourism and stereotypes of tourists,
- explain the key characteristics of experiencing a destination including the role of emotions,
- Conduct an image analysis of a tourism destination.
Language French III (Level A2/A2+) 2 2 French III (Level A2/A2+)
Module: LanguageRoot module: LanguageSemester: 3 Course code: V_FRENA23ILV Contact hours per week: 2 ECTS: 2Course Content:- World of work and its topics and terminology
- Company types and structures
- Products of a company
- Business correspondence
- Intercultural issues
- Consolidation of acquired and acquisition of new grammatical structures in a professional context
Course outcome:Upon completion of the course, students are able to
- handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure,
- understand texts in which common everyday or job-related language is used,
- enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life,
- report on experiences and events.
Spanish III (Level A2/A2+) 2 2 Spanish III (Level A2/A2+)
Module: LanguageRoot module: LanguageSemester: 3 Course code: V_SPANA23ILV Contact hours per week: 2 ECTS: 2Course Content:- Leisure activities
- Education and profession
- Eating habits
- Health and conversation with a doctor
- Telling and reporting events and experiences
- Consolidation of acquired and acquisition of new grammatical structures in a professional context
Course outcome:Upon completion of the course, students are able to
- communicate in simple, routine tasks requiring a simple and direct exchange of information on familiar topics and activities,
- handle social exchanges on familiar and routine matters,
- read and write simple texts on topics such as living conditions, educational and professional background.
Business Mathematics and Statistics Business Statistics Business Statistics - Theory 1 2 Business Statistics - Theory
Module: Business StatisticsRoot module: Business Mathematics and StatisticsSemester: 3 Course code: B_BS3VO Contact hours per week: 1 ECTS: 2Course Content:- Fundamental statistics concepts, univariate data description, bivariate data description and multivariate methods
- Measures of central tendency and variance
- Fundamentals of probability calculation, and theoretical distribution
- Binomial and standard normal distribution
- Z-Score/base**s
- Sampling and sampling error
- Sources of bias and error
- Measures of reliability
- Validity
- Estimation methods
- Statistical tests
- Regression analysis
- Visualisation and interpretation of data
Course outcome:Upon completion of the course, students are able to
- select the proper level of measurement and design a sample,
- discuss the use and interpretation of statistics,
- differentiate validity and reliability,
- discuss measures of central tendency and variance,
- interpret z-scores,
- explain different sources of bias,
- explain the application and limitation of simple linear regression.
Business Statistics - Exercises 1 2 Business Statistics - Exercises
Module: Business StatisticsRoot module: Business Mathematics and StatisticsSemester: 3 Course code: B_BSEX3UE Contact hours per week: 1 ECTS: 2Course Content:- Exercises to apply the contents of the Lecture “Business Mathematics – Theory” to programme specific problems. Utilisation of
- Fundamental statistics concepts, univariate data description, bivariate data description and multivariate methods
- Measures of central tendency and variance
- Fundamentals of probability calculation and theoretical distribution
- Binomial and standard normal distribution
- Z-Score/base**s
- Sampling and sampling error
- Sources of bias and error
- Measures of reliability
- Validity
- Estimation methods
- Statistical tests
- Regression analysis
- Visualisation and interpretation of data
Course outcome:Upon completion of the course, students are able to
- select the proper level of measurement and design a sample,
- discuss the use and interpretation of statistics,
- differentiate validity and reliability,
- discuss measures of central tendency and variance,
- interpret z-scores,
- explain different sources of bias,
- explain the application and limitation of simple linear regression.
Scientific Methods and Tools Qualitative Research Methods 2 4 Qualitative Research Methods
Module: Scientific Methods and ToolsRoot module: Scientific Methods and ToolsSemester: 3 Course code: QUAL3ILV Contact hours per week: 2 ECTS: 4Course Content:- Introduction to qualitative research and research designs
- Overview and key characteristics of methods in qualitative research
- Application of methods including data collection, analysis and interpretation, as well as writing up
- Ethical issues in qualitative research
Course outcome:Upon completion of this course, students are able to
- explain the main characteristics of qualitative research including ethical issues,
- explain basic qualitative data collections techniques based on the main characteristics of the research designs,
- collect qualitative data about a certain phenomenon and employ basic qualitative data analysis methods,
- report the qualitative data and major findings of a concrete research example.
Computational Thinking 1 2 Computational Thinking
Module: Scientific Methods and ToolsRoot module: Scientific Methods and ToolsSemester: 3 Course code: B_CT3ILV Contact hours per week: 1 ECTS: 2Course Content:- Basic terms in the area of computing
- Methods of Computational Thinking:
- Problem analysis
- Algorithmic design
Course outcome:Upon completion of the course, students are able to
- explain the basics of computing and typical steps in creating a program and explain them using simple programming languages such as Scratch or Sphero,
- explain and apply computational thinking methods such as problem resolution, pattern recognition, abstraction and algorithmic design to problem analysis and solution development,
- write, test and edit algorithms for a program using flowcharts and pseudocode.
Professional Competence Professional Competence III 0 4 Professional Competence III
Module: Professional CompetenceRoot module: Professional CompetenceSemester: 3 Course code: PCIII3BOPR Contact hours per week: 0 ECTS: 4Course SWS ECTS Marketing Multi Channel Distribution Systems 2 3 Multi Channel Distribution Systems
Module: MarketingRoot module: MarketingSemester: 4 Course code: MCDS4ILV Contact hours per week: 2 ECTS: 3Course Content:- Introduction to the basic functioning of Multi-Channel-Distribution using direct and indirect distribution channels”
- Outline of the main types of electronic distribution channels (OTA, Meta Search Engines, GDS)
- Main features of direct sales
- Practical application of OTA and introduction to the structure of rates and packages
- Basics of revenue management
Course outcome:Upon completion of this course, students are able to
- distinguish between the different functions of electronic booking systems,
- describe the most important types of distribution channels,
- describe the fundamentals of direct sales,
- apply an OTA-based booking system,apply basic tools in the field of revenue management
Fundamentals of Tourism Sustainability in Tourism 1 2 Sustainability in Tourism
Module: Fundamentals of TourismRoot module: Fundamentals of TourismSemester: 4 Course code: SIT4VO Contact hours per week: 1 ECTS: 2Course Content:- Definitions, terminology and basic concepts
- Socio-economic and political frameworks
- Structure and sectors of the tourism and leisure industry
- Development of international tourism
- Characteristics of the major tourism segments and players
- Austria’s tourism industry in an international and global context
- Sources and data bases for tourism related data
Course outcome:Upon completion of this course, students are able to
- define technical terms in tourism
- describe and define specific tourism segments and sectors and their characteristics,
- explain the basic structure of the tourism and leisure industry as well as tourism dependent and tourism induced fields,
- identify and make use of reliable sources of travel-related (secondary) data.
Culture, Heritage and Tourism 2 2 Culture, Heritage and Tourism
Module: Fundamentals of TourismRoot module: Fundamentals of TourismSemester: 4 Course code: CHT4ILV Contact hours per week: 2 ECTS: 2Course Content:- Concepts of heritage and culture and their role as a resource for tourism
- Cultural encounters and host/guest relationship
- Forms and dimensions of cultural tourism
- Cultural attractions: types, types of interpretation and experiences at cultural attractions, management of cultural attractions
- Typologies of cultural tourists
- Authenticity and commodification of culture and heritage
Course outcome:Upon completion of this course, students are able to
- identify and explain culture as a basis on which tourism is built upon,
- define cultural tourism and describe its different forms and dimensions,
- indicate the variety of cultural attractions and discuss criteria of successful attractions,
- distinguish between different types of cultural tourists and their characteristic traits,
- discuss critical issues such as commodification in relation to cultural tourism and cultural tourist attractions using a real world example.
Current Issues in Tourism 1 2 Current Issues in Tourism
Module: Fundamentals of TourismRoot module: Fundamentals of TourismSemester: 4 Course code: CIT4SE Contact hours per week: 1 ECTS: 2Course Content:- Current issues in tourism
- Introduction to key journals and authors in the current tourism literature
- Discussion of current topics in tourism and creation of a state of the art paper
Course outcome:Upon completion of this course, students are able to
- identify and explore key contemporary tourism issues,
- critically analyse journal articles,
- evaluate and critically reflect on current issues in tourism,
- conduct independent secondary research in at least one topic area.
Tourism Sector Transportation 2 3 Transportation
Module: Tourism SectorRoot module: Tourism SectorSemester: 4 Course code: TRA4ILV Contact hours per week: 2 ECTS: 3Course Content:- Linkages between tourism and transport
- Tourism transport characteristics and classification
- Tourism transport as a service
- Supply and demand of tourism transport
- Transportation history, contemporary issues and future in tourist transport
- Modes of transportation – main focus on international aviation, railways and the cruise industry
- Transportation economic principles
- Transportation management (strategies, drivers, policies, agreement)
Course outcome:Upon completion of this course, students are able to
- explain the special business procedures in the areas of transport in general and with main focus on international aviation, railways and the cruise industry,
- identify and evaluate the success factors of the different means of transportation as well as to analyse their specific operation problems in a solution oriented manner,
- interpret transportion agreements
- explain the principles of travel planning and tourism product planning and can apply them appropriately.
Tourism Intermediaries 2 2 Tourism Intermediaries
Module: Tourism SectorRoot module: Tourism SectorSemester: 4 Course code: TI4ILV Contact hours per week: 2 ECTS: 2Course Content:- Structure of tour operators, travel agencies and joint ventures
- Travel industry value-added chains: suppliers, agencies, tourists, tourism products
- specific characteristics of a tour operator: business requirements, qualifications and product knowledge
- The package holiday and the operating environment
- Financial planning: Pricing the package, price policies, tariffs and marketing instruments
- Tour guiding
Course outcome:Upon completion of this course, students are able to
- explain the development, management and responsibility of tour operators and travel agencies,
- apply the criteria to define and develop new tourism products,
- identify the different types of tours and the main destinations,
- analyse the tour operator’s business and describe trends in the travel industry,
- explain quality criteria of professional tour guiding,
- calculate the tour price of different types of tours (tour package) for a given itinerary
Soft Skills Intercultural Competence 2 2 Intercultural Competence
Module: Soft SkillsRoot module: Soft SkillsSemester: 4 Course code: ICOM4ILV Contact hours per week: 2 ECTS: 2Course Content:- Influence of culture on organisations and their management
- Trans-cultural communication
- Creating cultural synergies
- Management of multicultural teams (including motivation, decision making, and career planning)
- Leadership skills and negotiating strategies in an international environment
Course outcome:Upon completion of this course, students are able to
- define the different cultural forms and interpret their relevance in a company environment,
- describe the basic modes of intercultural management and discuss their influence on leading a company,
- analyze the significance of different value systems and expectations from international negotiations.
Language French IV (Level A2/B1) 2 3 French IV (Level A2/B1)
Module: LanguageRoot module: LanguageSemester: 4 Course code: V_FRENA24ILV Contact hours per week: 2 ECTS: 3Course Content:- World of work and its topics and terminology
- Company types and structures
- Products of a company
- Business correspondence
- Intercultural issues
- Consolidation of acquired and acquisition of new grammatical structures in a professional context
Course outcome:Upon completion of the course, students are able to
- handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure,
- understand texts in which common everyday or job-related language is used,
- enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life,
- report on experiences and events.
Spanish IV (Level A2/B1) 2 3 Spanish IV (Level A2/B1)
Module: LanguageRoot module: LanguageSemester: 4 Course code: V_SPANA24ILV Contact hours per week: 2 ECTS: 3Course Content:- Company types and structures
- Products of a company
- Business correspondence
- Intercultural issues
- Consolidation of acquired and acquisition of new grammatical structures in a professional context
Course outcome:Upon completion of the course, students are able to
- handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure,
- understand texts in which common everyday or job-related language is used,
- enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life,
- report on experiences and events.
Scientific Methods and Tools Quantitative Research Methods 2 3 Quantitative Research Methods
Module: Scientific Methods and ToolsRoot module: Scientific Methods and ToolsSemester: 4 Course code: QUAN4ILV Contact hours per week: 2 ECTS: 3Course Content:- Introduction to quantitative research and research designs
- Overview to approaches to the data collection process in relation to research objectives
- Application of methods including collection, analysis and reporting together with graphical visualisations of quantitative data for research in business
- Ethical issues in quantitative research
Course outcome:Upon completion of this course, students are able to
- Determine an appropriate quantitative research design,
- Select adequate sampling methodologies,
- Discuss different types of variables and scales and design a questionnaire;
- Undertake empirical analysis using correct analytical techniques brought forward in the statistics course:
- produce basic descriptive statistics, variance and correlations,
- perform and interpret hypothesis tests for a range of situations, discuss significance and p-values, compare populations,
- perform and interpret simple linear regressions,
- use technology to perform statistical analysis,
- report quantitative data and use appropriate graphical visualisations.
- use ethical guidelines throughout the research process.
Professional Competence Professional Competence IV 0 8 Professional Competence IV
Module: Professional CompetenceRoot module: Professional CompetenceSemester: 4 Course code: PCIV4BOPR Contact hours per week: 0 ECTS: 8Course SWS ECTS Accounting and Financing Finance and Investment 2 3 Finance and Investment
Module: Accounting and FinancingRoot module: Accounting and FinancingSemester: 5 Course code: FAI5ILV Contact hours per week: 2 ECTS: 3Course Content:- Financing concepts
- Investment planning and budgeting
- Evaluation of financing alternatives
- Management of financial risks
Course outcome:Upon completion of this course, students are able to
- define the key sources and determinants of financing
- explain the different steps of the investment budgeting process,
- apply quantitative and qualitative concepts in planning and evaluating investment projects,
- evaluate and implement different financing concepts,
- discuss and use various financing and investment instruments,
- assess and manage financial risks.
Economics Economics in Tourism and Leisure 2 3 Economics in Tourism and Leisure
Module: EconomicsRoot module: EconomicsSemester: 5 Course code: ETL5VO Contact hours per week: 2 ECTS: 3Course Content:Micro-economic aspects:
- Supply in the tourism sector
- Demand in the tourism sector incl. forecasting methods & evaluation
- Economic evaluation of tourism projects
- Market structure, competitiveness (destinations) and pricing
Macro-economic aspects:
- Tourism and the economic cycle
- Macro-economic importance of the tourism industry
- Tourism and globalisation
- Private and public investments
- Environmental impacts and sustainability
- Tourism satellite Accounts
Course outcome:Upon completion of this course, students are able to:
- apply economic concepts to the tourism sector,
- define economic characteristics of the tourism sector and its impact on supply and demand,
- explain local impacts of tourism on the national economy
- apply basic techniques of forecasting tourism demand and develop strategies for adaptations of supply,
- identify and evaluate basic tourism strategies.
Management Project Management 1 2 Project Management
Module: ManagementRoot module: ManagementSemester: 5 Course code: PM5WK Contact hours per week: 1 ECTS: 2Course Content:- Concept of a project, benefits and limitations of project management
- Positioning of projects in the context of an organization
- Project Management: How to steer a project? (Project Start, Project Coordination, Project Controlling, Project Close Down)
- Project Initiation: How to set up a Project? (Boundary and Context Definition, Stakeholder Awareness)
- Project Planning: How to better understand and structure a Project? (Overview on main project plans, such as project deliverables (objects of consideration), work break down structure, scheduling, cost/resource planning)
- Project Organisation: Who is going to govern, manage and perform the project? (Overview on main project roles)
Course outcome:Upon completion of this course, students are able to
- explain the benefits and boundaries of project management,
- apply basic project management methods such as project objectives, project work breakdown structure, stakeholder analysis,
- identify the main project success factors such as context-thinking, business-case thinking and social competences.
Marketing Digital Tourism 2 3 Digital Tourism
Module: MarketingRoot module: MarketingSemester: 5 Course code: DT5ILV Contact hours per week: 2 ECTS: 3Course Content:- Key Concepts and current trends of Information and Communication Technologies
- Intermediation and direct distribution in a digitalised world
- Introduction to web development (HTML, CSS, JavaScript)
- Conception of a website (information architecture, navigation, content and page layout)
- Creation of a website and editing content using a common CMS
- Launch of a website
- Content management and content management systems
Course outcome:Upon completion of this course, students are able to
- understand the core principles and the scope of Information and Communication Technologies and their impact on various aspects the tourism industry,
- plan and organise the (re-)launch of a website, prepare briefings for external partners and apply project management techniques,
- apply common web technologies (e.g. apply format to text, integrate tracking codes).
- publish and modify content using a common web content management system.
Specialised Tourism Management Hospitality Consulting 2 4 Hospitality Consulting
Module: Specialised Tourism ManagementRoot module: Specialised Tourism ManagementSemester: 5 Course code: S1_HC5WK Contact hours per week: 2 ECTS: 4Course Content:- Major aspects of hotel & tourism consulting (products & business units, profile of a hospitality/tourism consultant, key players)
- Characteristics of hotel properties
- Overview of the hotel development process
- Hotel groups & brands
- Hotel operator search and selection
- Hotel operating agreements
- Hotel architecture & design
- Hotel pre-opening management
- Product & positioning recommendations for a hotel project
- Hotel feasibility study (general aspects, structure, introduction, site analysis, market analysis, product & positioning recommendations, financial forecast)
Course outcome:Upon completion of this course, students are able to
- explain the basic principles of hotel and tourism consulting and various business fields,
- reflect upon the relationship between hotel real estate and hotel operations,
- give an overview of the most important stakeholders in the development process of a hotel project,
- identify the most relevant hotel groups & brands,
- explain the process of hotel operator search and selection,
- explain the basic elements of operating agreements,
- discuss basic principles of hotel architecture & design,
- plan tools and processes involved in the pre-opening phase of a hotel,
- make use of various analytical tools to develop a critical feasibility study for a hotel project.
Destination Consulting 2 4 Destination Consulting
Module: Specialised Tourism ManagementRoot module: Specialised Tourism ManagementSemester: 5 Course code: S2_DCO5WK Contact hours per week: 2 ECTS: 4Course Content:- introduction tourism destination consultancy
- types of tourism destinations and development models
- peculiarities when developing tourism destinations
- key factors for a professional and successful tourism destination development
- tourism destination master plan including:
- status analysis
- strategy and conception consulting
- product development, sales
- organisational and structural optimization
- brand management
Course outcome:Upon completion of this course, students are able to
- explain the principles of a state-of-the-art tourism destination development process,
- illustrate the process of preparing a tourism master plan for a tourism destination,
- prepare selected elements of a tourism master plan.
Soft Skills Negotiation and Sales Skills Training 1 2 Negotiation and Sales Skills Training
Module: Soft SkillsRoot module: Soft SkillsSemester: 5 Course code: NSS5WK Contact hours per week: 1 ECTS: 2Course Content:- Preparation and execution of negotiations
- The four phases of negotiations
- Negotiation tools
- Conflict communication
- Sales skills training including relationships with leads
- Creating loyalty with customers
- Identifying prospects
- Converting leads and prospects to sales
Course outcome:Upon completion of this course, students are able to:
- Prepare for negotiation and sales situations using appropriate tools and strategies,
- demonstrate efficient negotiation and sales tools to get the point across
Language French V (Level B1) 2 3 French V (Level B1)
Module: LanguageRoot module: LanguageSemester: 5 Course code: V_FRENB15ILV Contact hours per week: 2 ECTS: 3Course Content:- Business development
- Types and forms of tourism
- France as an exporting country
- Marketing
- Consolidation of acquired and acquisition of new grammatical structures in a professional context
Course outcome:Upon completion of the course, students are able to
- handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure,
- understand texts in which common everyday or job-related language is used,
- connect phrases in a simple way in order to report on experiences and events in the past,
- enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life.
Spanish V (Level B1) 2 3 Spanish V (Level B1)
Module: LanguageRoot module: LanguageSemester: 5 Course code: V_SPANB15ILV Contact hours per week: 2 ECTS: 3Course Content:- World of work and its topics and terminology
- Business development
- Tourism and export-related topics
- Banking institutions
- Intercultural issues
- Consolidation of acquired and acquisition of new grammatical structures in a professional context
Course outcome:Upon completion of the course, students are able to
- handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure,
- understand texts in which common everyday or job-related language is used,
- connect phrases in a simple way in order to report on experiences and events in the past,
- enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life.
Scientific Methods and Tools Bachelor Seminar I 1 3 Bachelor Seminar I
Module: Scientific Methods and ToolsRoot module: Scientific Methods and ToolsSemester: 5 Course code: BA5BASE Contact hours per week: 1 ECTS: 3Course Content:- Scope of research proposal for Bachelor paper
- Content and structure of research proposal
- Development of research proposal for the final Bachelor paper
- Main issues and challenges of proposal writing
Course outcome:Upon completion of this course, students are able to
- choose a topic, identify research gaps, formulate research questions and objectives, and outlining the contribution of the planned study,
- identify appropriate academic sources and reviewing literature,
- select an appropriate methodology to conduct the research,
- set up a time plan,
- structure the proposal and writing it up according to style conventions.
Professional Competence Professional Competence V 0 7 Professional Competence V
Module: Professional CompetenceRoot module: Professional CompetenceSemester: 5 Course code: PCV5BOPR Contact hours per week: 0 ECTS: 7Course SWS ECTS Accounting and Financing Controlling 2 3 Controlling
Module: Accounting and FinancingRoot module: Accounting and FinancingSemester: 6 Course code: CONT6ILV Contact hours per week: 2 ECTS: 3Course Content:- Controlling concepts in tourism
- Instruments of controlling
- Budgeting concepts
- Analysis of budget differences
- Financial reporting
- Value management
- Business Intelligence Systems
Course outcome:Upon completion of this course, students are able to
- describe different concepts of controlling (operative and strategic)
- apply financial ratios and ratio systems in the context of value-oriented controlling
- explain the functioning of business intelligence systems
- evaluate financial reporting issues
- differentiate the different business structures
- prepare and analyze budgets
- understand how to measure the performance of a firm
- compare different companies based on benchmarks
Management Entrepreneurship and Start-Ups 2 4 Entrepreneurship and Start-Ups
Module: ManagementRoot module: ManagementSemester: 6 Course code: ESU6ILV Contact hours per week: 2 ECTS: 4Course Content:- Key concept of entrepreneurship and starting-up a business
- Small businesses and their place in our global economy
- Developing and assessing business ideas
- Business plan
Course outcome:Upon completion of this course, students are able to
- explain the process of starting a business and associated challenges,
- develop and analyse business ideas and appraise different business plans,
- Prepare present and defend a business plan including:
- Organization and administration structure
- business strategy
- finance and investment plan
- marketing plan
- operating plan including R&D
- reflect on their role as entrepreneurs.
Marketing Digital Marketing 2 3 Digital Marketing
Module: MarketingRoot module: MarketingSemester: 6 Course code: DMA6ILV Contact hours per week: 2 ECTS: 3Course Content:- Key Concepts and current trends of Information and Communication Technologies
- Intermediation and direct distribution in a digitalised world
- Introduction to web development (HTML, CSS, JavaScript)
- Conception of a website (information architecture, navigation, content and page layout)
- Creation of a website and editing content using a common CMS
- Launch of a website
- Content management and content management systems
Course outcome:Upon completion of this course, students are able to
- explain the core principles and the scope of Information and Communication Technologies and their impact on various aspects the tourism industry,
- plan and organise the (re-)launch of a website, prepare briefings for external partners and apply project management techniques,
- apply common web technologies (e.g. apply format to text, integrate tracking codes),
- publish and modify content using a common web content management system.
Fundamentals of Tourism Experience Design in Tourism 3 4 Experience Design in Tourism
Module: Fundamentals of TourismRoot module: Fundamentals of TourismSemester: 6 Course code: EDT6WK Contact hours per week: 3 ECTS: 4Course Content:- Introduction to the basic concept, process and tools of Experience Design in Tourism
- Innovation and new product and service development for the tourism and hospitality industry.
- Application of tools using a practical example
Course outcome:Upon completion of this course, students are able to
- describe the concept of experience design & related tools,,
- describe the concept of innovation and new product development,
- carry out tourism product development process using experience design and innovation tools,
- develop and present a prototype for a tourism product
Specialised Tourism Industries Adventure, Events and Sports Tourism 2 3 Adventure, Events and Sports Tourism
Module: Specialised Tourism IndustriesRoot module: Specialised Tourism IndustriesSemester: 6 Course code: S1_AEST6ILV Contact hours per week: 2 ECTS: 3Course Content:- Development, concepts and culture of sports and adventure tourism
- Organisations, infrastructure and sustainability
- Products and services in sports, events and adventure tourism
- Types of sports tourists: demand, motivation, needs and desires
- Local and global sporting events
- Sports and adventure marketing: sport sponsoring, media partnerships and PR
- Case studies of adventure, events and sports tourism
Course outcome:Upon completion of this course, students are able to
- explain the key concepts of sports, events and adventure tourism, including organisations, infrastructure and sustainability issues,
- explain products and serves and related demand,
- prepare a prototypical sponsoring plan including media partnerships and PR,
- critically discuss a topic concerning adventure, events and sport tourism and report the outcomes.
Global Wellness and Spa Management 2 3 Global Wellness and Spa Management
Module: Specialised Tourism IndustriesRoot module: Specialised Tourism IndustriesSemester: 6 Course code: S2_GWST6ILV Contact hours per week: 2 ECTS: 3Course Content:- Development, concepts and culture of global wellness and spa management
- Organisations, infrastructure and sustainability
- Products and services in global wellness and spa tourism
- Product development with special focus on quality management
- Types of wellness, health and spa tourists: demand, motivation, needs and desires
- Case studies of global wellness and spa destinations
Course outcome:Upon completion of this course, students are able to
- explain the key concepts of wellness, health and spa tourism, including organisations, infrastructure and sustainability issues,
- explain products and serves and related demand,
- explain product development in the area with quality management issues
- evaluate specific products concerning wellness, health and spa tourism and critically discuss and report the outcomes.
Scientific Methods and Tools Bachelor Seminar II and Bachelor Paper 1 8 Bachelor Seminar II and Bachelor Paper
Module: Scientific Methods and ToolsRoot module: Scientific Methods and ToolsSemester: 6 Course code: BA6BASE Contact hours per week: 1 ECTS: 8Course Content:- Composing the bachelor paper based on the research proposal
- Topic-focused literature review
- Revision of the main elements of data collection and analysis and their application to the Bachelor paper
- Application of content-related and formal academic requirements
- Preparation for the “defensio” of the Bachelor paper.
Course outcome:Upon completion of this course, students are able to:
- independently write an academic paper in accordance with content-related and formal academic requirements.
Bachelor Exam 0 2 Bachelor Exam
Module: Scientific Methods and ToolsRoot module: Scientific Methods and ToolsSemester: 6 Course code: BEX6AP Contact hours per week: 0 ECTS: 2Course Content:- Presentation of bachelor paper (and project)
- Oral examination on the bachelor paper (in accordance with section 16 Fachhochschul-Studiengesetz [University of Applied Sciences Studies Act]), and the
- links to related subjects on the curriculum (in accordance with section 16 University of Applied Sciences Studies Act)
Course outcome:Upon completion of this course, students are able to
- present their bachelor paper and the question they addressed in a manner appropriate to the target audience, and defend the paper before an expert committee,
- outline the significance of the findings for professional practice and research, and present supporting arguments and
- answer follow-up questions on degree-programme subjects and the links between them, and justify their answers
Professional Competence Professional Competence VI 0 3 Professional Competence VI
Module: Professional CompetenceRoot module: Professional CompetenceSemester: 6 Course code: PCVI6BOPR Contact hours per week: 0 ECTS: 3
Key features
What makes our Tourism and Leisure Management degree programme so special? Here’s an overview.
Studying the international way
Linguistically, you'll grow by leaps and bounds by perfecting your English skills – after all, the lectures are held in English. In addition, you’ll learn or further improve another foreign language during your degree, choosing between Spanish or French.
You can also go abroad with the option of spending semester 3 at one of our about 150 partner universities – the perfect opportunity to further develop your cross-cultural skills.
Ideally equipped for the globalised world
While you’re still at university, you’ll cultivate contacts with important representatives of the tourism industry – during the excursion to ITB Berlin in semester 3 or an optional excursion to the IMEX Future Leaders Forum in semester 6, for instance. And lectures in Krems are held by experts in their field, who incorporate lots of practical examples and projects.
Your training will be concluded with a sharp focus on an increasingly important set of soft skills. They’ll help you to become a confident and self-assured tourism professional. In seminars and workshops you’ll develop your presentation, negotiation and sales skills as well as explore teambuilding methods. You’ll also learn to set your own personal goals and to rigorously pursue them.
In addition, you and your classmates will spend a fascinating week abroad visiting first-class innovative tourism companies. Two courses complement this intensive week, helping you to consolidate your cross-cultural skills and to gain an even better understanding of the travel industry.
Discover your interests
One in ten jobs worldwide is directly linked to tourism – a good argument for pursuing a career in this sector. The Krems bachelor programme centres on the operational aspects of this fast-growing industry.
In addition to general lectures on the tourism industry, towards the end of your studies you’ll delve into specialised areas of tourism and leisure. In addition to event management, you’ll look at the specific features of cultural, sports, health, and sustainability tourism, as well as destination management and the convention industry.
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Get additional information nowKey skills
When you graduate, you will have developed wide-ranging professional and theoretical expertise and skills, as well as strong interpersonal abilities.
During the degree you learn about the basics of business administration, economics and law.
Understanding complex functions within organisations and the interplay between departments is another core competence. You will be aware of just how important an enduring corporate culture is, and become an advocate for strengthening the culture at your company.
You also study the following business disciplines during your degree:
- Accounting and finance: You have all the skills required to take on bookkeeping, accounting or controlling duties. You are also familiar with various financial instruments and budgeting tools, and how to deploy them effectively.
- Marketing: You will study key marketing models, with a focus on typical marketing methods, international marketing, and market research.
- Human resource management, logistics and organisational development: You will become familiar with key responsibilities of HR managers and learn how to handle cross-cultural differences. The course also provides an overview of logistics and procurement, and teaches you how to incorporate aspects of quality assurance in your approach to work. Your extensive basic business knowledge also enables you to play a part in preparing business plans.
Microeconomics and macroeconomics are core elements of the curriculum. After completing your degree, you will have a clear understanding of major global interrelationships, which can feed into your organisation’s decision-making processes.
The programme also provides an overview of various legal topics, with an emphasis on international and European law, as well as geopolitical relationships.
As English is the language of instruction and everyday communication on the programme, after completing your degree you’ll cut a confident profile on the international stage. You will have the speaking and writing skills to communicate fluently – which will look great on your CV.
On top of that, you also study an additional foreign language throughout the programme, choosing from Spanish or French.
Besides professional expertise, interpersonal skills will play a major role in your day-to-day work.
This is why we place a particular emphasis on soft skills. You will develop your teamworking abilities in various group work situations, as well as learning how to manage conflicts in the group. We also help you to enhance your presentation skills, put you in a position to take on team leadership functions and teach you how to use conflict resolution tools.
A stand-out feature of the degree programme is that it enables you to develop strong cross-cultural abilities, thanks to the programme’s distinctive international focus. You learn how to handle contrasting views and approaches more effectively and identify potential in teams comprising members with a variety of personal and cultural backgrounds. Put simply, in your career you’ll be able to deal expertly with business partners from all over the world.
Analysing research-related questions is an important aspect of higher education. This is why we help you to develop academic skills that allow you to understand and successfully participate in research processes.
For your bachelor paper, you'll address an area such as “Digital transformation in travel and tourism”, “Brand management in tourism destinations”, “Trends in wellness tourism” or “Sustainable event management”, to name just a few of the topics chosen by students in the past. And in the course of your academic research, you’ll establish valuable contacts to companies for your future career!
If there’s one constant throughout the programme, it’s the clear focus on the tourism industry. You’ll learn the basics, but you'll also be learn about specialised areas of tourism.
That’s why, when you graduate, you'll be a sought-after tourism expert.
Career options
After completing the Tourism and Leisure Management bachelor degree programme, you'll have the world at your feet. Whether you decide to go abroad or work in Austria, you will be qualified to assume entry-level positions in a wide-range of industries and departments.
You have the choice of immediately applying your new skills and expertise to your career or enrolling for a master degree.
A wide range of options will be open to you – at IMC Krems, for instance, you can register for the master degree programmes:
- Marketing with Major Tracks in Tourism & Service Marketing, Fashion & Lifestyle Marketing and Retail & Shopper Marketing
- Umwelt- und Nachhaltigkeitsmanagement
- International Business and Economic Diplomacy
- Digital Business Innovation and Transformation
- Management
- Management von Gesundheitsunternehmen
Alternatively, you can take a master degree in business at another Austrian or foreign university.
- The professional areas open to graduates include
- Hotel industry, system catering, and catering
- Travel agencies and tour operators
- Tourism travel operators such as airlines and bus companies
- Regional tourism planning and development organisations
- Tourism information and communication technology companies
- Sports organisations and sports event management
- Casinos and theme parks
- Event agencies
- Conference centres
- Arts and cultural institutions
- Spa and wellness facilities
- National park centres
What makes us special? We are more than happy to tell you about the aspects of our university, which we are especially proud of.
Friendly and cosmopolitan: The city attracts students from all over the world, who come to study, research and work together.
Our university has removed a host of administrative hurdles, leaving you free to concentrate fully on your studies.
Do you have questions regarding our degree programmes or the application? Contact our Prospective Student Advisory Service.
Opinions: Tourism and Leisure Management
Click through the videos of the degree programme.
Get to know our university of applied sciences from a new and very personal perspective.
Our team
Get to know the core team of our bachelor degree programme Tourism and Leisure Management.
![Prof.(FH) Mag. Claudia Bauer-Krösbacher, PhD | Programme Director Tourism and Leisure Management - IMC Fachhochschule Krems]()
![Prof.(FH) Mag. Claudia Bauer-Krösbacher, PhD | Programme Director Tourism and Leisure Management - IMC Fachhochschule Krems]()
Prof.(FH) Mag. Claudia Bauer-Krösbacher, PhD
Programme Director Tourism and Leisure Management
Institute Tourism, Wine Business and Marketing
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
- MarketingMaster of Arts in Business / full-time
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„GrünRaum“: Inwertsetzung von Grünräumen
Project Leader, Department of Business
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Grünräume als Tourismusattraktionen: Wien im Vergleich zu ausgewählten europäischen Städten
Project Leader, Department of Business
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Hybrid Parks – Entwicklung eines Messmodells
Project Leader, Department of Business
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Kulturelle (Garten-) Tradition als Schwerpunkt für nachhaltigen Tourismus - CultTOUR
Department of Business
Bauer-Krösbacher, C., Tischler, S., Baumgartner, D. (2020): Ski huts in Austria and their culinary offer: a question of quality versus quantity?. In Doppler, S., Steffen, A. (Hrsg.), Case Studies on Food Experiences in Marketing, Retail, and Events (109-119). Oxford: Woodhead Publishing .
Doi: https://doi.org/10.1016/C2018-0-02517-7Bauer-Krösbacher, C., Koschitz, S. (2019): Management von Gärten und Parks als Besucherattraktionen. Ein Handbuch. Krems: IMC University of Applied Sciences Krems.
Bauer-Krösbacher, C., Tischler, S., Baumgartner, D. (2019): The Culinary Offer of Ski Huts in Austria: A Question of Quantity vs. Quality?. In Doppler, S., Steffen, A. (Hrsg.), Case Studies on Food Experiences (109-119). Amsterdam: Woodhead Publishing .
Doi: https://doi.org/10.1016/C2018-0-02517-7Bauer-Krösbacher, C. (2019): Authentizität im Tourismus – eine Untersuchung am Beispiel historischer Gärten und Parks. In Wagner, D., Schobert, M., Steckenbauer, G. (Hrsg.), Experience Design im Tourismus – eine Branche im Wandel. Gestaltung von Gäste-Erlebnissen, Erlebnismarketing und Erlebnisvertrieb (103-117). Wiesbaden: Springer-Gabler.
Doi: https://doi.org/10.1007/978-3-658-24513-9Bauer-Krösbacher, C., Tischler, S. (2017): Tourism in Austria. In Lowry, L. (Hrsg.), International Encyclopedia of Travel and Tourism (103-105). Thousand Oaks, California, USA: SAGE Publishing, Inc.
Doi: https://www.doi.org/10.4135/9781483368924.n38Bauer-Krösbacher, C., Stoeckl, A., Tischler, S. (2017): Die kulinarische Attraktivität des Reiselands Österreich: Selbstbild v. Aussensicht. In Wagner, D., Mair, M., Stoeckl, A., Dreyer, A. (Hrsg.), Kulinarischer Tourismus und Weintourismus - Culinary and Wine Tourism Conference 2015 (125-134). Wiesbaden: Springer Gabler.
Doi: https://doi.org/10.1007/978-3-658-13732-8_10Bauer-Krösbacher, C., Tischler, S. (2016): Methoden der BesucherInnenforschung. In Wolfram, S. (Hrsg.), Kulturvermittlung heute. Internationale Perspektiven (173-188). Bielefeld: transcript.
Tischler, S., Bauer-Krösbacher, C. (2016): Kulinarisch reisen. Aktuelle Entwicklungen zur Bedeutung des Kulinariktourismus in Österreich. In Bieger, T., Beritelli, P., Laesser, C. (Hrsg.), Schweizer Jahrbuch für Tourismus 2015/16: Gesellschaftlicher Wandel als Herausforderung im alpinen Tourismus (1-10). Berlin: Erich Schmidt Verlag.
Stöckl, A.F., Tischler, S., Bauer-Krösbacher, C., Koja, T., & Mathis, J.K. (2016): Does Wine Enhance the Attractiveness of a Destination?. In Bruwer, J., Lockshin, L., Corsi, A., Cohen, J., Hirche, M. (Hrsg.), Conference Proceedings, 9th Academy of Wine Business Research Conference (598-607). Adelaide: Academy of Wine Business Research.
Mathis, J., Tischler, S., Bauer-Krösbacher, C. (2015): Travel Motivations and Destination Choice Behaviour in Culinary Tourism – The Case of Austrian Travellers. In Department of Tourism, Munich University of Applied Sciences (Hrsg.), Consumer Behavior in Tourism Symposium 2015 (CBTS). Munich: Department of Tourism, Munich University of Applied Sciences.
Bauer-Krösbacher, C. (2015): Das Paradies so nah! Entwicklung von Gartentourismus in Niederösterreich. In Bieger, T., Beritelli, P., Laesser, C. (Hrsg.), Schweizer Jahrbuch für Tourismus 2014/15: Strategische Entwicklungen im alpinen Tourismus (143-156). Berlin: Erich Schmidt Verlag.
Edlinger, P., Bauer-Krösbacher, C. (2014): Internationale Trends im Museumsbereich. Wie reagieren österreichische Museen?. In Bieger, T., Beritelli, P., Laesser, C. (Hrsg.), Schweizer Jahrbuch für Tourismus 2013/14: Zukunftsgestaltung im alpinen Tourismus (35-44). Berlin: Erich Schmidt Verlag.
Prof.(FH) Mag. Claudia Bauer-Krösbacher, PhDProgramme Director Tourism and Leisure ManagementProgramme Director Tourism and Leisure Management
Prof.(FH) Mag. Claudia Bauer-Krösbacher, PhD
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![Prof.(FH) Denise Kleiss, MSc., MBA, B.A. | Professor Department of Business - IMC Fachhochschule Krems]()
Prof.(FH) Denise Kleiss, MSc., MBA, B.A.
Professor Department of Business
Institute International Trade and Sustainable Economy
- Human Resource Management
- Tourism Management and Business
- Business AdministrationBachelor of Arts in Business / full-time
- Export-oriented ManagementBachelor of Arts in Business / full-time
- International Business and Economic DiplomacyMaster of Arts in Business / part-time
- InformaticsBachelor of Science in Engineering / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
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Enterprise 4.0 – Erfolg im digitalen Zeitalter
Department of Business
Waiguny M.K.J, Kleiss, D. (2019): Sustainability and Diversity Labels in Job ads. In ICORIA (Hrsg.), ICORIA 2019 - Designing Experiences, Conference Proceedings. Amsterdam: ICORIA.
Schwand, C., Berger, C., Hartbach, S., Kleiss, D., Kotek, K., Kormann, G., Schachner, M., & Neuherz, C. (2011): Grundelemente der Verkaufsraumgestaltung: Die Suche nach dem Stern. In FH Campus Wien (Hrsg.), Tagungsband 5. Forschungsforum der österreichischen Fachhochschulen, 27.-28. April 2011 (-). Wien: FFH.
Prof.(FH) Denise Kleiss, MSc., MBA, B.A.Professor Department of Business![]()
Hon.Prof.(FH) Univ.Doz. Prof. Dr. Dipl.-Ing. Irfan Arikan
Professor Department of Business
Institute Tourism, Wine Business and Marketing
- Tourism
- Guiding
- Tourism and Leisure Management in HanoiBachelor of Arts in Business / full-time
- Tourism and Leisure Management in Bakufull-time
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
Arikan, I., Ünsever, I. (2020): Yavas Kent. In Detay Anatolia (Hrsg.), Yavaslik (39-68). Ankara: Detay Anatolia Akademik Yayıncılık.
Arikan, I., Ünsever, I. (2020): Importance of Tourism Equinox for Sustainable City Tourism. In Katsoni, V., Spyriadis, T. (Hrsg.), Cultural and Tourism Innovation in the Digital Era (447-459). Cham: Springer International Publishing.
Doi: https://doi.org/10.1007/978-3-030-36342-0_35Arikan, A., Arikan, I. (2020): New Concepts Within the Scope of Tourism and Gastronomy. ATLAS Tourism and Leisure Review, 2019(3): 8-17.
Arikan, I., Ergener, R. (2019): Pilgrims as Tourists or Tourists as Pilgrims-The Case of Anatolia. Journal of Tourism Quarterly, 1(1): 43-52.
Arikan,I., Ünsever, I. (2019): Tourism Concepts within the Scope of Cittaslow Philosophy: (A “De Lege Feranda Study”). In Coskun, A., Selcuk, S. (Hrsg.), A Research on the Determination of Sustainable Local Development: Potential of Divriği for Cittaslow Membership," Cittaslow Turkey International Symposium LEAVE NO ONE BEHIND: Sustainable Development Goals Local Governments , 2018 (1-19). Ankara, Turkey: Detay Publications.
Uysal, M., Icöz, O., Arikan,I. (2019): Genel (Turizm). In İçöz, O., Uysal, M. (Hrsg.), Turizm Ansiklopedisi (740). Ankara: Detay Yayıncılık.
Arikan, I., Ünsever, I. (2018): An Analysis of Tourism Development: Tourism Paradox, Tourism, Equinox and Tourism Detox. IJTEBS, International Journal of Tourism, Economics and Business Sciences, 2(2): 01-06.
Arikan, I., Arikan, A. (2018): Importance of Food Paradox, Food Equinox and Food detox for the Local Food Culture. In Yüksek, G., Lew, A., Othman, N., Coskun, I., Karagöz, D. (Hrsg.), THE 11th TOURISM OUTLOOK CONFERENCE Heritage Tourism beyond Borders and Civilizations Conference Proceedings (122). Eskisehir: Anadolu University Publications.
Arikan, I., Arikan, A. (2018): Cittaslow Philosophy in Yedi Bilgeler Winery-Turkey. In Katsoni, V., Velander, K. (Hrsg.), Innovative Approaches to Tourism and Leisure. Springer Proceedings in Business and Economics (351-361). Cham: Springer.
Doi: https://doi.org/10.1007/978-3-319-67603-6_27Arikan, I., Ünsever, I., Halioui, S. (2016): Importance of Tourism Paradox, Tourism Equinox and Tourism Detox for Urban Environments. Acta Economica Et Turistica, 2(2): 101-236.
Doi: https://doi.org/10.1515/aet-2016-0019Halioui, S., Arikan, I., Schmidt M. (2016): An Integrated Planning Framework for Sustainable Tourism: Case Study Tunisia. World Academy of Science, Engineering and Technology, Open Science Index 120, International Journal of Social and Business Sciences, 10(12): 4079-4082.
Arikan, I., Steckenbauer, G. (2016): Cultural Heritage Resources for Tourism, Two Countries – Two Approaches: A Comparative Analysis of Cultural Tourism Products in Turkey and Austria. In World Academy of Science, Engineering and Technology (Hrsg.), International Journal of Humanities and Social Sciences (1497). Paris, France: ICCHT 2016.
Katsoni, V., Arikan, I., Dündar, A. (2015): Tourism Strategic and Marketing Planning and Cultural Cooperation Channels Between Greece and Turkey. In Katsoni, V., Stratigea, A. (Hrsg.), Tourism and Culture in the Age of Innovation. Second International Conference IACuDiT, Athens 2015 (351-360). London: Springer International Publishing.
Doi: https://doi.org/10.1007/978-3-319-27528-4_24Arikan, I., Dündar, A., Edlinger, L. (2015): Is Cittaslow an Effective Model in Destination Development for Sustainable Tourism? A Case Study in Austria. In SCinTE 2015, Athens, Greece (Hrsg.), Proceedings of the International Conference SCience in TEchnology - ScinTE, November 5-7, Athens, Greece (22-25). Athens: SCinTE.
Arikan, I., Unsever, I. (2015): The Treatment is Within the Disease: Tourism Paradox, Tourism Equinox and Tourism Detox. In ITHMC (Hrsg.), Book of Abstracts, International Tourism and Hospitality Management Conference, Sarajevo (73). Sarajevo: ITHMC.
Arikan, I. (Hrsg.). (2015): Tourism Transportation. Ankara, Turkey: Detay Publications.
Arikan, I., Unsever, I. (2014): Reconstruction of Tourism:Tourism Detox. In Ajanovic, E., Caber, M., Yilmaz, Y. (Hrsg.), International Antalya Hospitality Tourism and Travel Research Conference Proceedings, Antalya, Turkey, 9-12 December 2014 (136-146 ref. 8). Antalya: Akdeniz University, Tourism Faculty.
Arikan, I., Unsever, I. (2014): The Trap vs. The Remedy-Tourism Paradox and Tourism Equinox. In Gracan, D., Ineson, E., Jankovic, S., Madzar, I., Rudez, H., Nestoroska, I., Paunovic, I., Jurdana, D., Vodeb, K. (Hrsg.), 22nd Biennial International Congress. Tourism and Hospitality Industry 2014, CONGRESS PROCEEDINGS. Trends in Tourism and Hospitality Industry, May 8-9, 2014, Opatija, Croatia (287-296). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management.
Arikan, I., Unsever, I., Yilmaz, H. (2013): Tourism Paradox vs. Sustainability: A Case from Turkey. In AHTMMC 2013 (Hrsg.), 3rd AHTMMC Conference Proceedings - 2013. 3rd Advances in Hospitality and Tourism Marketing & Management Conference, June 25-30, 2013, Taipei, Taiwan (108). Taipeh: AHTMMC 2013.
Arikan, I., Kaya, E. (2012): Sustainable Tourism Potential of Cunda (Alibey) Island: A Tourism Management Plan Proposal. In World Cultural Tourism Association (Hrsg.), Cultural Tourism: New Possibilities: Proceedings of the13th lnternational Joint World Cultural Tourism Conference, 12-14 October, 2012, Bangkok, Thailand (662-672). Bangkok: 13th International Joint World Cultural Tourism Conference 2012.
Arikan, I., Mulahasanovic, J. (2012): An Approach to Cultural Tourism Development in Sarajevo (Bosnia and Herzegovina). In Vitez University of Travnik (Hrsg.), 2nd International Conference. Economic System of the European Union and Accession of Bosnia & Herzegovina (338-345). Vitez: -.
Arikan, I. & Kaya, E., Kosan, K. (2011): Coruh Valley Tourism Development Plans. In Kandžija, V., Kumar, A. (Hrsg.), 8th International Conference - Economic Integrations, Competition and Cooperation, Opatija, Croatia (6-9). Opatija: University of Rijeka, Faculty of Economics.
Arikan, I., Kaya, E. (2009): The Bomonti Beer Factory: An Example of the Industrial Heritage Transformation Process. In CCSCT (Hrsg.), Cities As Creative Spaces For Cultural Tourism, Bogazici University, Istanbul, Turkey. Istanbul, Turkey: CCSCT.
Cakır, M., Arikan, I. (Hrsg.) (2009): Deutsch für den Tourismus. Eskisehir: Anadolu Üniversitesi Yay.
Arikan, I., Yüksek, G. (2009): Marketing Floating Islands as a Destination: A Field Study for Determination of Potential Demand and Consumer Expectations of Floating Islands. World Journal of Tourism, Leisure and Sports, 3(1): 44-52.
Arikan, I., Ahipasaoglu, H.S., Yüksek, G. (2008): Travel and Transport Management. In URAK (Hrsg.), Sustainable Competitive Advantage in the Tourism Industry. Tourism Strategies and Applications (291-305). Istanbul, Turkey: URAK.
Arikan, I., Aksöz, O. (2008): An Approach For Heritage Tourism Destination Development. In University of Zagreb, Faculty of Economics and Business (Hrsg.), An Enterprise Odyssey. International Conference Proceedings (1557-1567). Zagreb: University of Zagreb.
Arikan, I., Kaya, I. (2006): Public Relations and Marketing Communication Activities of a Five-Star Hotel in Istanbul. In Aktas, A., Kesgin, M., Cengiz, E., Yenialp, E. (Hrsg.), Turk-Kazakh International Tourism Conference 2006 : 20-26 November 2006, Alanya, Turkey : new perspectives and values in world tourism & tourism management in the future (1132-1143). Ankara: Detay Yayıncılık.
Arikan, I., Uca, S., Özer, G. (2006): Online Conference Management. In Kaynak, E., Harcar, T. (Hrsg.), IMDA International Management Development Research Yearbook 2006 (47-52). Hummelstown: The International Management Development Association (IMDA).
Arikan, I., Ahipasaoglu, S. (2005): Changes in Processes in Hotel Industry in Turkey. In Purdue University, Macao, China (Hrsg.), Conference report: International Conference on Destination Branding and Marketing for Regional Tourism Development, December 8-10 2005, Macau (630-631). Macao: Purdue University, Macao, China.
Doi: https://doi.org/10.1016/j.tourman.2006.02.003Arikan, I., Unsever, I. (Hrsg.). (2005): Kongre Turizmi. Istanbul: Dört Renk Basimevi.
Arikan, I. (2004): İş Seyahatleri / Business Travel. Istanbul: Ekin Publications.
Arikan, I. (1998): Protective and Readaptive Use of Cultural Heritage: Two Case Studies, Camondo (Galata) Residence in Istanbul and Althof Retz in Austria. In Korzay, M. (Hrsg.), Heritage/multicultural attractions and tourism: conference proceedings (1035-1046). Istanbul: Bogazici Uni.
Hon.Prof.(FH) Univ.Doz. Prof. Dr. Dipl.-Ing. Irfan ArikanProfessor Department of Business![]()
Dr. Claudia Dolezal, PhD, MSc, PGCert, PGCert, BA
Professor Department of Business
Institute Tourism, Wine Business and Marketing
- Sustainable Tourism Development and the United Nations Sustainable Development Goals
- Tourism and Social Change
- Destination Development and Destination Management
- MarketingMaster of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
- Business AdministrationBachelor of Arts in Business / full-time
Dolezal, C., Novelli, M. (2020): Power in community-based tourism: empowerment and partnership in Bali. Journal of Sustainable Tourism.
Doi: https://doi.org/10.1080/09669582.2020.1838527Dolezal, C., Miezelyte, D. (2020): Volunteer Tourists and the SDGs in Bali: Agents of Development or Redundant Holiday-Makers?. Austrian Journal for South-East Asian Studies, 13(1): 117-124.
Doi: https://doi.org/10.14764/10.ASEAS-0028Trupp, A., Dolezal, C. (2020): Tourism and the Sustainable Development Goals in Southeast Asia. Austrian Journal of South-East Asian Studies, 13(1): 1-16.
Doi: https://doi.org/10.14764/10.ASEAS-0026Dolezal, C., Trupp, A., Bui, H. (Hrsg.). (2020): Tourism and Development in Southeast Asia. London: Routledge.
Trupp, A., Dolezal, C., Bui, H. (2020): Mapping tourism, sustainability, and development in Southeast Asia. In Dolezal, C., Trupp, A., Bui, H. (Hrsg.), Tourism and Development in Southeast Asia (3-22). London: Routledge.
Bui, H., Dolezal, C. (2020): The tourism-development nexus in Southeast Asia: History and current issues. In Dolezal, C., Trupp, A., Bui, H. (Hrsg.), Tourism and Development in Southeast Asia (23-40). London: Routledge.
Dolezal, C., Trupp, A., Leepreecha, P. (2020): Researching tourism and development in Southeast Asia: Methodological insights. In Dolezal, C., Trupp, A., Bui, H. (Hrsg.), Tourism and Development in Southeast Asia (41-56). London: Routledge.
Dolezal, C., Trupp, A., Bui, H. (2020): Tourism and development in Southeast Asia: Concluding remarks and future outlook. In Dolezal, C., Trupp, A., Bui, H. (Hrsg.), Tourism and Development in Southeast Asia (214-218). London: Routledge.
Dolezal, C., Gudka, J. (2019): London’s “Unseen Tours”: Slumming or societal change in the city?. In Smith, A., Graham, A. (Hrsg.), Destination London: The territorial expansion of the visitor economy. (141-163). London: University of Westminster Press.
Doi: https://doi.org/10.16997/book35.g/Dolezal, C. (2018): Being in the field in Bali: A reflection on fieldwork relations in community-based tourism research. In Tucker, H., Jimura, T., Dixon, L. (Hrsg.), Tourism Ethnographies: Ethics, Methods, Application and Reflexivity (97-111). London: Routledge.
Doi: https://doi.org/10.4324/9781315162164Novelli, M., Klatte, N., Dolezal, C. (2016): The ASEAN community-based tourism standards: looking beyond certification. Tourism Planning & Development, 14(2): 216-281.
Doi: https://doi.org/10.1080/21568316.2016.1243146Dolezal, C. (2015): The tourism encounter in community-based tourism in Northern Thailand: Empty meeting ground or space for change?. Austrian Journal for South-East Asian Studies, 8(2): 165-186.
Doi: https://doi.org/10.14764/10.ASEAS-2015.2-4Dolezal, C., Trupp, A. (2015): Tourism and Development in Southeast Asia. Austrian Journal for South-East Asian Studies, 8(2): 117-124.
Doi: https://doi.org/10.14764/10.ASEAS-2015.2-1Dolezal, C., Burns, P. (2014): ABCD to CBT: Asset-Based Community Development’s Potential for Community-Based Tourism. Development in Practice, 25(1): 133-142.
Doi: https://doi.org/10.1080/09614524.2015.982075Dolezal, C. (2013): Community-Based Tourism in Bali: On the Road Towards Empowerment? An Interview with Djinaldi Gosana. Austrian Journal for South-East Asian Studies, 6 (2): 366-373.
Doi: https://doi.org/10.14764/10.ASEAS-6.2-8Trupp, A., Dolezal, C. (2013): Mobilities in South-East Asia. Austrian Journal of South-East Asian Studies, 6(2): 235-241.
Doi: https://doi.org/10.14764/10.ASEAS-6.2-1Dolezal, C. (2011): Community-Based Tourism in Thailand: (Dis-)Illusions of Authenticity and the Necessity for Dynamic Concepts of Culture and Power. Austrian Journal of South-East Asian Studies, 4(1): 129-138.
Doi: https://doi.org/10.14764/10.ASEAS-4.1-7
Dr. Claudia Dolezal, PhD, MSc, PGCert, PGCert, BAProfessor Department of Business![]()
Hon.Prof.(FH) Dr. Elisa Hergueta-Covacho, E.H. Lic., MA
Professor Department of Business
Institute Tourism, Wine Business and Marketing
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
- Export-oriented ManagementBachelor of Arts in Business / full-time
Hergueta-Covacho, E., Marfil-Carmona, R. (2018): Transiciones educomunicativas. Del Capitalismo Cognitivo a la educación líquida. In Universidad Nacional de Educación a Distancia – UNED (Hrsg.), La otra educación. Pedagogías críticas para el siglo XXI (93-111) (93-112). Madrid: Editorial UNED.
Camarero-Cano, L., Hergueta-Covacho, E., Villalonga-Gómez, C. (Hrsg.). (2018): Comunicar y educar en la ubicuidad. Aprendizaje móvil, Apps, y MOOCs desde una perspectiva inteRmetodológica ubicua. Zaragoza: Ediciones Egregius.
Lazo, M., Marfil-Carmona, R. & Hergueta-Covacho, E. (2016): Aplicación de las Redes Sociales en el aprendizaje en conectividad: uso del factor relacional en la dialéctica twitter. Revista científica electrónica de Educación y Comunicación en la Sociedad del Conocimiento, II: 304-319.
Doi: https://doi.org/10.30827/eticanet.v16i2.11926Hergueta-Covacho, E., Marta Lazo, C., & Gabelas Barroso, J.A. (2016): Media Literacy and relational Inter-methodology implementation on MOOC. Revista Mediterránea de Comunicación, 7(2): 47-58.
Doi: https://doi.org/10.14198/MEDCOM2016.7.2.4Marta Lazo, C., Hergueta-Covacho, E. y Gabelas Barroso, J.A. (2016): Applying Intermethodological Concepts for Enhancing Media Literacy Competences. Journal of Universal Computer Science (J.UCS), vol. 22(1), 22(1): 37-54.
Doi: https://doi.org/10.3217/jucs-022-01-0037Hergueta-Covacho, E., Levratto, V. (2015): Fomentar la inteligencia colectiva en la educación superior. Una experiencia educomunicativa en entornos virtuales. In Fueyo Gutiérrez, A., Rodríguez-Hoyos, C., Pérez Tornero, J. (Hrsg.), Los territorios de la Educación Mediática: experiencias en contextos educativos (-). Barcelona: Editorial UOC.
Marfil-Carmona, R., Hergueta-Covacho, E. & Villalonga Gómez, C. (2015): The Relational Factor as a strategic element in marketing communications. Anàlisi. Quaderns de Comunicació i Cultura, 52: 33-46.
Doi: https://doi.org/10.7238/a.v0i52.2392Hergueta-Covacho, E. (2015): ¿Cómo medir la intermetodología? Creación del cuestionario de Impacto Intermetodológico. In Peinado Miguel, F. (Hrsg.), Formación, perfil profesional y consumo de medios de alumnos en Comunicación (147-160). La Laguna: Cuadernos Artesanos de Comunicación, 77.
Doi: https://doi.org/10.4185/cac77Hergueta-Covacho, E. (2014): Ser y estar en Twitter. Construyendo relaciones en comunidades de aprendizaje. In Cuadros Muñoz, R., Villatoro, J. (Hrsg.), Twitter en la enseñanza y aprendizaje del español (65-79). Málaga: Ediciones EdiEle.
Gabelas-Barroso, J., Marta-Lazo, C. & Hergueta-Covacho, E. (2013): Factor R-elacional como epicentro de las prácticas culturales digitales. In Aranda, D., Creus, A., Sánchez Navarro, J. (Hrsg.), Educación, medios digitales y cultura de la participación (-). Barcelona: Editorial UOC.
Barroso, J., Covacho, E.H., & Lazo, C. (2013): Phenomenological features of digital communication: interactivity, immersion and ubiquity. Sociedad de la Información, 44: 169-193.
Hon.Prof.(FH) Dr. Elisa Hergueta-Covacho, E.H. Lic., MAProfessor Department of Business![]()
![Prof.(FH) Dr. Dipl.-BW(FH) Albert Franz Stöckl, MA | Programme Director International Wine Business - IMC Fachhochschule Krems]()
Prof.(FH) Dr. Dipl.-BW(FH) Albert Franz Stöckl, MA
Programme Director International Wine Business
Institute Tourism, Wine Business and Marketing
- International Wine BusinessBachelor of Arts in Business / full-time
- Tourism and Leisure Management in HanoiBachelor of Arts in Business / full-time
- Tourism and Leisure Management in Bakufull-time
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
-
The Wine Lab
Project Leader, Department of Business
Stoeckl, A., Lee, M., Tischler, S. (2019): Ignoring consumer science? Three cases from Austria about innovation, philosophies, gut feeling, and intuitive decision-making. In Santini, C., Cavicchi, A. (Hrsg.), Case Studies in the Wine Industry (63-74). Birmingham: Woodhead Publishing .
Doi: https://doi.org/10.1016/B978-0-08-100944-4.00005-7Rinke, W., Stoeckl, A. (2017): Using Data Mining to Classify Terroir Specific Aromatic Profiles of True-To-Type Wines from Burgenland a District of Austria. In Academy of Wine Business Research (Hrsg.), Conference Proceedings, 10th International Conference of the Academy of Wine Business Research, July 25th to 28th, 2017, Sonoma State University, CA, USA (106). Rohnert Park, CA, USA: IJWBR.
Bauer-Krösbacher, C., Stoeckl, A., Tischler, S. (2017): Die kulinarische Attraktivität des Reiselands Österreich: Selbstbild v. Aussensicht. In Wagner, D., Mair, M., Stoeckl, A., Dreyer, A. (Hrsg.), Kulinarischer Tourismus und Weintourismus - Culinary and Wine Tourism Conference 2015 (125-134). Wiesbaden: Springer Gabler.
Doi: https://doi.org/10.1007/978-3-658-13732-8_10Stöckl, A.F., Tischler, S., Bauer-Krösbacher, C., Koja, T., & Mathis, J.K. (2016): Does Wine Enhance the Attractiveness of a Destination?. In Bruwer, J., Lockshin, L., Corsi, A., Cohen, J., Hirche, M. (Hrsg.), Conference Proceedings, 9th Academy of Wine Business Research Conference (598-607). Adelaide: Academy of Wine Business Research.
Wagner, D., Mair, M., Stoeckl, A., Dreyer, A. (Hrsg.). (2015): Kulinarischer Tourismus und Wein Tourismus - Culinary and Wine Tourism Conference 2015. Wiesbaden: Springer Gabler.
Doi: https://doi.org/10.1007/978-3-658-13732-8
Prof.(FH) Dr. Dipl.-BW(FH) Albert Franz Stöckl, MAProgramme Director International Wine Business
Application and admissions – the next steps
You've found a course that's a perfect fit? Great – you’ve already taken the most important step! We’ve put together an overview to guide you through the next steps.
- 1
Admission requirements
We'll be happy to inform you about the requirements you have to meet in order to apply.
- 2
Admissions procedure
Preparation is everything – read up on the admissions procedure in detail.
- 3
Important dates and deadlines
What deadlines do you need to keep an eye on for your online application? Get an overview.
- 4
Apply online
You've decided for one of our degree programmes? First of all: congratulations and thank you for choosing us! We’ll be happy to guide you step-by-step through your online application.
- 5
Study-relevant dates
You would like to plan ahead and would like to know when your degree programme starts? Here you will find the answer!
Admission requirements
What are the admission requirements for bachelor programmes?
To qualify for admission to a university of applied sciences bachelor degree programme, you must have an Austrian school-leaving certificate or an equivalent qualification.
Do you have a school-leaving certificate issued outside Austria?
We’ll check to make sure it’s equivalent to an Austrian certificate in accordance with section 4 of the University of Applied Sciences Studies Act (FHG) when you’ve sent us all the relevant documentation via our online application tool. If it is not an equivalent, you’ll receive information on the supplementary examinations you’ll need to pass.
Will I have to provide evidence of professional activity during my studies?
We’re convinced that linking theory and practice together closely is the key to the success of a part-time degree. The curriculum therefore includes compulsory work experience. However, if you are engaged in a relevant professional activity, the respective ECTS points will be credited on a semester-by-semester basis.
Otherwise, you'll need to complete an internship equivalent to the respective ECTS workload: 1 ECTS equals 25 hours.
What proof of your language skills is required for our English-language bachelor degree programme?
We’ll assess your English language proficiency at your interview, so there is no need to provide additional evidence of your English skills.
Important
Do you still need to complete your military or alternative service? If you’re a male Austrian citizen, we strongly recommend completing your compulsory national service before beginning your studies. This will allow you to finish your degree with no interruptions and start your career without delay afterwards.
Admissions procedure
Application interview
We would like to get to know you as a person:
As part of the online application you will have to write a statement of motivation and a short essay on a topic relevant to the degree programme. Predefined questions about your motivations as well as the requirements and topics for your essay can be found in the online application. You choose one of the suggested topics, conduct research to broaden your knowledge, deal with the issues and bring your own point of view to the essay. Your answers are to be entered in the fields provided.
Your statement of motivation and your essay form the basis for your application interview. Every applicant has an opportunity to introduce themselves in a face-to-face discussion, usually with the degree programme director. In addition to the personal introduction and your motivation to study, the applicant and the interviewer discuss the topic selected and the arguments used in the essay, as well as the topic’s relevance for the degree programme.
The admission interview is held online via Microsoft Teams in the language of instruction of the degree programme.
After the admission interview, your statement of motivation, the essay and your performance throughout the interview are assessed on the basis of the content-related remarks, the manner in which they express themselves and the arguments used.
Interview dates
There is usually a selection of dates to choose from, with quotas allocated for each date. You can select a preferred date and time slot for your admission interview during the online application process. In order to still benefit from the full selection of dates, we recommend that you submit your application in good time.
Get an overview of the dates for your programme.
No dates available at the moment.
After you have successfully completed your online application, your application will be checked for completeness and correctness. As soon as this process is completed, we will inform you by e-mail and confirm the date for your admission interview. We will send you the Microsoft Teams Meeting Link in a separate e-mail a few days before the application interview date.
Important dates and deadlines
| Application deadline for EU nationals / Extended application deadline | 31/03/2021 / 31/07/2021 |
|---|---|
| Application deadline for non-EU nationals | 31/03/2021 |
Questions about the degree programme?
Prospective Student Advisory Service
Do you have questions regarding the entry requirements, the admission procedure and more? Our Prospective Student Advisory Service is happy to help.
Ask a Student
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