Tourism and Leisure Management bachelor degree programme

• has developed a holistic view of an organization including all its functions.
• is able to describe the purpose, structure and environment of contemporary organizations and recognizes interactions between the environment, technology, human resources, and organizations
• can explain basic concepts, methods, techniques and processes of management
• understands recent events that have reshaped the world of organizations and management.
• knows about management failures and how they affected organizations.
• is able to identify strengths and weaknesses of an organization as well as opportunities and threats in the organizational environment; equipped with that information the student is in a position to come up with feasible business strategies.
• can discuss the ethical dilemmas faced by managers and the social responsibilities of businesses.

• understand the principles of accounting and how the various sections of an accounting system co-ordinate,
• understand the effects of accounting rules,
• be able to establish simple annual accounts incorporating accounting adjustments,
• be able to distinguish between private and public limited companies,
• be able to prepare a basic set of company accounts

• recognizes marketing as integrative organizational effort to maximize customer satisfaction and value.
• understand the scope of marketing and its role and impact in business.
• can explain key marketing terms and fundamental concepts and tools. can apply methods in order to successfully develop/modify a market offering.
• can analyze examples from marketing practice and apply the concepts and tools presented to real-life problems.
• can differentiate between the marketing of consumer products/services and industrial products/services.
• can identify crucial product and service dimensions.
• knows about consumer behavior and the decision making process of consumers.

• is able to understand and explain the complexity of the tourism and leisure industry,
• can identify crucial and sensitive issues (e.g. sustainability) as well as tourism dependent and tourism induced fields and is able to explain them,
• is able to describe and define specific tourism segments and their characteristics
• is able to identify and make use of reliable sources of travel-related (secondary) data,
• is able to apply specific terminology in a precise and sematically correct manner 

Students are able to,

• understand the inter-relations within the tourism and leisure industry
• understand the flow of international tourism and leisure markets

• has an overall view of the basic concepts of law and its effects,
• understands the role of law and can explain its interaction with tourism,
• knows the essential legal terms,
• can explain the essentials of Public Law, Private Law and European Law etc.

• can identify the weaknesses and strengths of a company as well as the opportunities and threats in a company’s surroundings and illustrate various strategies and courses of action
• acquires a basis for further tourism specific business management
• recognises and interprets influence factors on the behaviour of employees within a company
• is able to combine theoretical lessons with their practical applications and evaluate the possibility of transformation processes in management

Upon completion of the course the students will:

• be able to prepare a basic set of company accounts for manufacturers and service providers

   

• be able to produce the final accounts of a hospitality organization using the USALI

   

• use key ratios and other methods of accounts and results analysis

   

• be able to apply a range of cost concepts in different decision making situations

• recognizes marketing as integrative organizational effort to maximize customer satisfaction and value.
• can explain the concepts of distribution policy
• can analyse cases related to price policy and suggest measures

• Is familiar with various research methods and can apply them adequately in order to tackle tourism related topics,
• Is able to compose a research paper individually;
• Knows the principles of the research theory and can apply them

• knows efficient rhetoric tools and can apply them,
• can make a well-developed and well-structured self-presentation,
• can present and explain complex topics in a structured presentation,
• can analyze and interpret body language,
• is able to use voice effectively,
• can give quality feedback

• knows the essentials of public law, private law and European law
• is able to differentiate between the standard legal company forms
• understands the legal fundamentals relevant to business administration

The students will be familiarised with the use of cost accounting information and will be able to apply this to make decisions in different business situations. After participation the students will

• have an in-depth knowledge of standard managerial accounting procedures in full costing and in marginal cost accounting situations
• be able to apply cost-volume-profit (break-even) analysis
• be able to use different forecasting techniques
• be able to produce and analyse hospitality operations, cash and capital budgets
• be able to use a set of different cost calculation methods to set prices

• can name and describe the fundamental micro-economic theories
• can explain and interpret the results from micro-economic models and empirical findings
• is able to solve and calculate case studies in micro economics a well

The student

• can distinguish between the different functions of electronic booking systems
• can describe the most important types of distribution channels
• is able to apply an OTA-based booking system
• can describe the fundamentals of direct sales
• is in the position to apply basic tools in the field of revenue management

• be comfortable with the organisation structure of hotels and the structure of the hotel Business
• understand the economics of hotels
• be able to describe the daily routines and duties in hotels
• be able to deal with different hands-on management situations in hotels
• be able to identify the critical success factors of hotel
• be able to deal with solving specific operational problems in hotels and ensure proper internal control

• can understand the complex relationship between tourism and the leisure economy as well as international tourism flows
• is able to identify sensitive areas (environment etc.) as well as tourism induced and tourism dependent areas and understand and clarify their connection
• can describe specific tourism segments and define their characteristics
• is able to understand the psychological indicators of travel and leisure time behaviour and analyse and interpret the derived consumer behaviour

• has the fundamental knowledge to work scientifically and can write scientific papers using the appropriate forms of academic expression
• knows scientific methods and can use them for studying specific tourism issues; e to apply the fundamentals of descriptive and inductive statistics

• can structure and develop his/her own presentation in an expressive manner
• can construct job interviews

• understands the relevant aspects of HRM such as recruitment, staffing, training and development, performance management, compensation and retention
• has gained hands-on experience through dealing with real-world HRM issues (emphasis is placed on developing problem solving and critical thinking skills)
• is able to discuss theoretical aspects in managing people in organizations successfully
• can describe practical relevance of successful HRM for organisational success

• can name and describe the fundamental economic theories of macro economics
• can explain and interpret the results from economic models and empirical findings
• is able to solve economic cases in macro economics
• evaluates and analyses international economic interactions as well as identifies their impact on the tourism industry

• to understand the importance of quality content in the context of eTourism
• to learn the basics of HTML structure
• to understand the difference between content and design
• to be aware of the content life cycle and the content production process
• to create the information structure for a complex website
• to become familiar with usability guidelines
• to learn how to write for the Internet and how to edit pictures
• to understand the tasks of a Content Manager
• to work with professional Content Management Systems (e.g. Tiscover, Nethotels)To understand the basics of performance measurement of websites (Web Metrics)

• knows and understands the special business procedures in the areas of transport, hotels, travel agencies and travel organisers
• can identify and evaluate the critical success factors for hotels
• is able to analyse the specific operation problems for hotels in a solution oriented manner
• can interpret the evaluation and analytical methods for transport agreements
• knows the principles of travel planning and tourism product planning and can apply them appropriately

• Explain the basic characteristics of the travel agencies and tour operators;
• Discuss the importance of the travel intermediaries;
• Apply the criteria to define and develop new tourism products;
• Identify the different types of tours and the main destinations;
• Analyse the tour operator’s business;
• Describe trends in the travel industry.

In particular, students will be able to

• define the functions of marketing research in an organisation.
• understand the principles of marketing research - quantitative and qualitative.
• identify a marketing research problem and develop an appropriate approach to solve it.
• develop a design for a marketing research project.
• plan the (statistical) analysis of collected data and the interpretation of the outcome.
• prepare a report and presentation of the results.

The aim of this course is not to prepare the student for a career in marketing research but to provide him/her with all necessary skills to evaluate the work of marketing researchers as a decision maker in a (tourism) organisation.

• knows the different cultural forms and can interpret their relevance in a company environment
• can describe the basic modes of intercultural management and discuss their influence on leading a company
• can recognize and analyze the significance of different value systems and expectations from international negotiations.

• Deal with negotiations on a professional level using basic strategies
• Apply the most important rules of thumb
• Negotiate firmly while maintaining a co-operative attitude
• Manage the “one text” process
• Work with a clear win-win concept in mind
• Distinguish between interests and positions
• Prepare for negotiations in an efficient way
• Deal with difficult or powerful negotiating parties
• Build up professional business relations that last

• be familiar with different financing concepts
• be introduced to the budgeting process
• know various criteria in investment planning
• be able to discuss various investment instruments

• differentiate between projects, processes and programmes
• understand the benefits and boundaries of project management
• understand projects as social systems
• identify the main project success factors such as context-thinking, business-case thinking and social competences
• apply main project management methods
• describe the importance of project marketing
• reflect on project content, project process and give feedback

Upon completion of this Course, students are able to:

• Nature and ecotourism in practice, sustainable development and sustainable tourism
• Climate Change and Tourism
• Landscape, Inventories and Regional Planning

• define cultural tourism and distinguish between different forms of cultural tourism;
• explain the various forms and dimensions of cultural tourism;
• describe the variety of cultural attractions and discuss criteria of successful attractions;
• demonstrate awareness of the cultural tourist and its characteristic traits;
• discuss critical issues such as commodification in relation to cultural tourism and cultural tourist attractions.

• be familiar with different concepts of controlling (operative and strategic).
• know how to apply financial ratios & ratio systems in the context of value-oriented controlling.
• develop an understanding of the functioning of business intelligence systems.
• be familiar with financial reporting issues.
• have an understanding of different business structures.

• analyze the characteristics and skills of successful entrepreneurs individually and in a team.
• develop a business idea through brainstorming and analysis of ideas generated and they should be able to appraise different business plans and write a short outline/executive summary of a business plan.
• investigate the market and to develop a marketing strategy and compile a marketing plan out of these findings.
• select the appropriate organization/ administration structure and prepare a business strategy.
• operating plan including R&D planning.
• prepare a finance and investment plan.
• prepare financial statements necessary for a business plan and to assess included risks.
• present and defend a business plan.

• formulated their research questions
• executed the literature research on the Topic
• structured their their bachelor paper
• applied appropriate methods of scientific work
• applied the formal requirements of a bachelor paper

In the bachelor exam, students demonstrate their ability to:

• present their bachelor paper and the question they addressed in a manner appropriate to the target audience, and defend the paper before an expert committee,
• outline the significance of the findings for professional practice and research, and present supporting arguments,
• answer follow-up questions on degree-programme subjects and the links between them, and justify their answers.

• to recognise the importance of innovation
• to understand the basic concepts of innovation and product development theory
• to be able to describe the nature and structure of tourism products
• to determine the key factors triggering and contributing to successful product development
• to apply processes and methods for product innovation and development
• to identify elements and product development strategies by having a look at international best-of-class case studies
• to understand total quality management issues in tourism product development

• define “Health and Spa Tourism”
• give an overview of the history and development of “Health and Spa Tourism” and discuss inter-linkages between the historic development and the present status of that sector
• describe and analyse the specific products and services, as well as product and strategy development
• describe the specific framework conditions such as changing markets for Health and Spa Tourism
• analyse quality management issues in “Health and Spa Tourism”

• Have a clear insight into the world of sports tourism
• Get a broad understanding of sports sponsoring, how to sell sponsorships and how to analyse sponsorhips
• Experience how to activate sponsoring within the marketing mix
• Learn how to use PR and media within the world of sports and get an idea of how to create and distribute PR content
• Learn how to develop concepts, present oneself and one`s creative ideas and how to defend one´s ideas.