Tourism and Leisure Management bachelor degree programme
What are tourists’ top needs? What might tourism products look like in the future? How do you market a tourist destination? How do you stage an event and what challenges are involved?
You’ll work on these and other business-related questions in our part-time bachelor programme. And on top of this, you'll learn a foreign language in addition to English, our language of instruction, allowing you to benefit from countless international connections and relationships. In three years, you'll be ready for an international career!
The degree programme: Bachelor of Arts in Business (BA)
In an age of rapidly changing global markets, prospective managers are constantly facing new challenges. The Tourism and Leisure Management bachelor degree programme provides you with the tools to succeed locally and internationally in this environment.
The aim of this English-language bachelor programme is to equip you with in-depth business administration expertise. The tourism and leisure industry is the centre of attention throughout the programme.
Tourism and Leisure Management was IMC Krems’ first degree programme. So we have maintained close contacts with the tourism sector for more than 25 years. You profit from this as well!
The degree features an ideal blend of theoretical elements with practical insights and discussions. It also stands out for its strong international focus. You study with fellow students from all over the world, and have the opportunity to spend semester 3 abroad at one of our partner universities.
Business administration
Business administration focuses on how organisations and companies are managed.
In other words, it examines business processes with the aim of providing insights into the planning, implementation and evaluation of responsibility, approaches and objectives in different parts of a business.
Business administration topics include: accounting and finance, marketing, human resources and logistics.
Core topics of the Tourism and Leisure Management degree programme
Tourism is an umbrella term for travel. It’s not only one of the largest, but also one of the fastest growing industries worldwide. Furthermore, it’s considered to be one of the world’s most significant sectors for employment.
In addition to the travel industry, the hospitality and leisure industries are also elements of tourism.
There are a number of specialised areas in the tourism and leisure industry as well. These are covered in our bachelor programme in the Specialised Tourism Studies module. To give you a few examples: event management, tourism with an emphasis on sport, culture and health, and sustainable travel.
One of the hallmarks of the tourism industry is its internationality. Learn new languages, study with classmates from different nations and benefit from their diverse professional experience. Learn new languages and take the opportunity to go on a semester abroad. In short: have the time of your life!
Programme director Claudia Bauer-Krösbacher
A formula for success: theoretical knowledge + practical experience
The programme is built on three pillars.
The basics
Semesters 1-4
In the programme’s first few semesters, you'll mainly cover the basics of business administration, including marketing, management, and accounting – in terms of how they apply to the tourism industry.
You'll also focus on language skills – choosing an additional foreign language from a pool of 6 languages – international tourism markets, research methods, and soft skills. Then you'll concentrate on another key element of the programme: cutting-edge information and communications technology (ICT).
Practical elements and time abroad
Semesters 1-6
All courses have a strong practical focus. Most of the teachers come directly from the tourism industry and use real-world examples to illustrate course content. In your part-time studies, you’ll also benefit from the experience and know-how of your classmates. So you can look forward to lively discussions!
In semester 3 you’ll have the option of spending a semester abroad at one of our 148 partner universities.
Since this is a part-time degree programme, you'll need to provide proof that you’re working in tourism or in tourism-related sectors. The extent required depends on the ECTS shown in the curriculum (e.g. 6 ECTS = internship amounting to 150 hours per semester).
Advanced courses
Semesters 5-6
In the final two semesters you’ll delve into more detail, learning more about various aspects of tourism. From event management to sustainable tourism to sports, cultural and health tourism: you’ll gain extensive insights into these specialised areas of tourism and future growth markets.
This is the perfect opportunity for you to discover your interests, contribute new ideas and implement projects.
Curriculum
What can you expect from your studies? The curriculum provides an overview.
Click on the individual courses for further information.
Course | SWS | ECTS |
---|---|---|
Accounting and Financing | ||
Accounting I | 2 | 4 |
Accounting I
Module:
Accounting and Financing
Root module:
Accounting and Financing
Semester: 1
Course code:
ACC1VO
Contact hours per week:
2
ECTS: 4
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Management | ||
Principles of Management | 2 | 3 |
Principles of Management
Module:
Management
Root module:
Management
Semester: 1
Course code:
B_POM1VO
Contact hours per week:
2
ECTS: 3
Course Content:
o Management: definitions and principles of management (the 4 management functions: planning, organizing, leading, controlling) o Marketing: basics and principles, 4Ps o Basics and principles of - Production, procurement and logistics - Investment, finance and accounting
Course outcome:
Upon completion of the course, students are able to
| ||
Sustainability and Ethics in Leadership | 1 | 1 |
Sustainability and Ethics in Leadership
Module:
Management
Root module:
Management
Semester: 1
Course code:
B_SEL1VO
Contact hours per week:
1
ECTS: 1
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Marketing | ||
Marketing I | 2 | 3 |
Marketing I
Module:
Marketing
Root module:
Marketing
Semester: 1
Course code:
MKT1VO
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Fundamentals of Tourism | ||
Understanding Tourism | 2 | 3 |
Understanding Tourism
Module:
Fundamentals of Tourism
Root module:
Fundamentals of Tourism
Semester: 1
Course code:
UT1ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Tourism Geography | 2 | 2 |
Tourism Geography
Module:
Fundamentals of Tourism
Root module:
Fundamentals of Tourism
Semester: 1
Course code:
TG1ILV
Contact hours per week:
2
ECTS: 2
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Soft Skills | ||
Rhetoric and Presentation | 1 | 1 |
Rhetoric and Presentation
Module:
Soft Skills
Root module:
Soft Skills
Semester: 1
Course code:
B_RP1WK
Contact hours per week:
1
ECTS: 1
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Language | ||
French I (Level A1) | 2 | 3 |
French I (Level A1)
Module:
Language
Root module:
Language
Semester: 1
Course code:
V_FRENA11ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Spanish I (Level A1) | 2 | 3 |
Spanish I (Level A1)
Module:
Language
Root module:
Language
Semester: 1
Course code:
V_SPANA11ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Business English I | 1 | 1 |
Business English I
Module:
Language
Root module:
Language
Semester: 1
Course code:
BEI1ILV
Contact hours per week:
1
ECTS: 1
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Scientific Methods and Tools | ||
Foundations of Empirical Social Research | 1 | 1 |
Foundations of Empirical Social Research
Module:
Scientific Methods and Tools
Root module:
Scientific Methods and Tools
Semester: 1
Course code:
B_FESR1VO
Contact hours per week:
1
ECTS: 1
Course Content:
o Induction, deduction o Gain of knowledge, logical conclusions o Theory, model, concept o Research questions, hypotheses o Ethics in research
o Qualitative and quantitative methods (surveys, experiments, overviews, interviews, focus groups) o quality criteria of scientific measurements (reliability, validity) o Constructs and their operationalisation o Method combination o Sampling
o Process of scientific research processes, in particular topic identification, research questions and method selection o citation standards, source research and criticism o Development of scientific work
Course outcome:
Upon completion of the course, students are able to
o to explain the difference between qualitative and quantitative methods and research approaches and their quality criteria, o to clearly identify the main components of a series of qualitative and quantitative methods, to explain their application and the combination of different methods, o to name ethical standards of scientific research.
o define different sampling methods, o to explain the basics of the measurement of constructs.
o to present the different phases of the research process, o find suitable literature for a scientific work and cite sources, o to explain the standard structure of a scientific work. | ||
Tourism Research Exercises | 1 | 1 |
Tourism Research Exercises
Module:
Scientific Methods and Tools
Root module:
Scientific Methods and Tools
Semester: 1
Course code:
TRE1PS
Contact hours per week:
1
ECTS: 1
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Principles of Business Data Analysis | 2 | 3 |
Principles of Business Data Analysis
Module:
Scientific Methods and Tools
Root module:
Scientific Methods and Tools
Semester: 1
Course code:
B_PBDA1ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Professional Competence | ||
Professional Competence I | 0 | 4 |
Professional Competence I
Module:
Professional Competence
Root module:
Professional Competence
Semester: 1
Course code:
PCI1BOPR
Contact hours per week:
0
ECTS: 4
|
Course | SWS | ECTS |
---|---|---|
Accounting and Financing | ||
Accounting II | 2 | 3 |
Accounting II
Module:
Accounting and Financing
Root module:
Accounting and Financing
Semester: 2
Course code:
ACC2VO
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Economics | ||
Microeconomics | 2 | 3 |
Microeconomics
Module:
Economics
Root module:
Economics
Semester: 2
Course code:
B_MIC2VO
Contact hours per week:
2
ECTS: 3
Course Content:
o Budget o Preferences and utility o Income and substitution effect o Individual demand o Market demand o Elasticities (price elasticity of demand, cross-price elasticity, income elasticity)
o Production in the short and long run o Cost o Profit maximisation o Individual and market supply
o Market equilibrium o Welfare analysis (consumer and producer surplus) o Price floors and price ceilings o Market competition (perfect competition vs. monopoly)
o Externalities
Course outcome:
Upon completion of this course, students are able to
| ||
Law | ||
Principles of Private and Public Law | 2 | 2 |
Principles of Private and Public Law
Module:
Law
Root module:
Law
Semester: 2
Course code:
B_PPL2VO
Contact hours per week:
2
ECTS: 2
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Marketing | ||
Marketing II | 2 | 2 |
Marketing II
Module:
Marketing
Root module:
Marketing
Semester: 2
Course code:
MKT2VO
Contact hours per week:
2
ECTS: 2
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Fundamentals of Tourism | ||
Event Management | 2 | 3 |
Event Management
Module:
Fundamentals of Tourism
Root module:
Fundamentals of Tourism
Semester: 2
Course code:
EM2ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Tourism Sector | ||
Hospitality Management | 2 | 2 |
Hospitality Management
Module:
Tourism Sector
Root module:
Tourism Sector
Semester: 2
Course code:
HM2ILV
Contact hours per week:
2
ECTS: 2
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Destination Management | 2 | 2 |
Destination Management
Module:
Tourism Sector
Root module:
Tourism Sector
Semester: 2
Course code:
DM2ILV
Contact hours per week:
2
ECTS: 2
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Soft Skills | ||
Group Dynamics | 1 | 1 |
Group Dynamics
Module:
Soft Skills
Root module:
Soft Skills
Semester: 2
Course code:
B_GD2WK
Contact hours per week:
1
ECTS: 1
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Language | ||
French II (Level A2) | 2 | 3 |
French II (Level A2)
Module:
Language
Root module:
Language
Semester: 2
Course code:
V_FRENA22ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Spanish II (Level A2) | 2 | 3 |
Spanish II (Level A2)
Module:
Language
Root module:
Language
Semester: 2
Course code:
V_SPANA22ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Business English | 1 | 1 |
Business English
Module:
Language
Root module:
Language
Semester: 2
Course code:
BEII2ILV
Contact hours per week:
1
ECTS: 1
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Business Mathematics and Statistics | ||
Business Mathematics | ||
Business Mathematics - Theory | 1 | 2 |
Business Mathematics - Theory
Module:
Business Mathematics
Root module:
Business Mathematics and Statistics
Semester: 2
Course code:
B_BM2VO
Contact hours per week:
1
ECTS: 2
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Business Mathematics - Exercises | 1 | 2 |
Business Mathematics - Exercises
Module:
Business Mathematics
Root module:
Business Mathematics and Statistics
Semester: 2
Course code:
B_BMEX2UE
Contact hours per week:
1
ECTS: 2
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Professional Competence | ||
Professional Competence II | 0 | 4 |
Professional Competence II
Module:
Professional Competence
Root module:
Professional Competence
Semester: 2
Course code:
PCII2BOPR
Contact hours per week:
0
ECTS: 4
|
Course | SWS | ECTS |
---|---|---|
Accounting and Financing | ||
Managerial Accounting and Decision Making | 2 | 3 |
Managerial Accounting and Decision Making
Module:
Accounting and Financing
Root module:
Accounting and Financing
Semester: 3
Course code:
MADM3ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Use of cost accounting information and making decisions in different business situations
| ||
Economics | ||
Macroeconomics | 3 | 3 |
Macroeconomics
Module:
Economics
Root module:
Economics
Semester: 3
Course code:
B_MAC3ILV
Contact hours per week:
3
ECTS: 3
Course Content:
o Goods market o Financial markets o IS-LM model o Fiscal and monetary policy in the short run
o Labor market o AS-AD model o Inflation and unemployment (Phillipscurve) o Fiscal and monetary policy in the medium run
Course outcome:
Upon completion of this course, students are able to
| ||
Law | ||
International and Tourism Law | 2 | 3 |
International and Tourism Law
Module:
Law
Root module:
Law
Semester: 3
Course code:
ITL3VO
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Management | ||
Human Resource Management | 2 | 2 |
Human Resource Management
Module:
Management
Root module:
Management
Semester: 3
Course code:
HR3ILV
Contact hours per week:
2
ECTS: 2
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Marketing | ||
Tourist Behaviour and Psychology | 2 | 3 |
Tourist Behaviour and Psychology
Module:
Marketing
Root module:
Marketing
Semester: 3
Course code:
TBP3ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Language | ||
French III (Level A2/A2+) | 2 | 2 |
French III (Level A2/A2+)
Module:
Language
Root module:
Language
Semester: 3
Course code:
V_FRENA23ILV
Contact hours per week:
2
ECTS: 2
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Spanish III (Level A2/A2+) | 2 | 2 |
Spanish III (Level A2/A2+)
Module:
Language
Root module:
Language
Semester: 3
Course code:
V_SPANA23ILV
Contact hours per week:
2
ECTS: 2
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Business Mathematics and Statistics | ||
Business Statistics | ||
Business Statistics - Theory | 1 | 2 |
Business Statistics - Theory
Module:
Business Statistics
Root module:
Business Mathematics and Statistics
Semester: 3
Course code:
B_BS3VO
Contact hours per week:
1
ECTS: 2
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Business Statistics - Exercises | 1 | 2 |
Business Statistics - Exercises
Module:
Business Statistics
Root module:
Business Mathematics and Statistics
Semester: 3
Course code:
B_BSEX3UE
Contact hours per week:
1
ECTS: 2
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Scientific Methods and Tools | ||
Qualitative Research Methods | 2 | 4 |
Qualitative Research Methods
Module:
Scientific Methods and Tools
Root module:
Scientific Methods and Tools
Semester: 3
Course code:
QUAL3ILV
Contact hours per week:
2
ECTS: 4
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Computational Thinking | 1 | 2 |
Computational Thinking
Module:
Scientific Methods and Tools
Root module:
Scientific Methods and Tools
Semester: 3
Course code:
B_CT3ILV
Contact hours per week:
1
ECTS: 2
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Professional Competence | ||
Professional Competence III | 0 | 4 |
Professional Competence III
Module:
Professional Competence
Root module:
Professional Competence
Semester: 3
Course code:
PCIII3BOPR
Contact hours per week:
0
ECTS: 4
|
Course | SWS | ECTS |
---|---|---|
Marketing | ||
Multi Channel Distribution Systems | 2 | 3 |
Multi Channel Distribution Systems
Module:
Marketing
Root module:
Marketing
Semester: 4
Course code:
MCDS4ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Fundamentals of Tourism | ||
Sustainability in Tourism | 1 | 2 |
Sustainability in Tourism
Module:
Fundamentals of Tourism
Root module:
Fundamentals of Tourism
Semester: 4
Course code:
SIT4VO
Contact hours per week:
1
ECTS: 2
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Culture, Heritage and Tourism | 2 | 2 |
Culture, Heritage and Tourism
Module:
Fundamentals of Tourism
Root module:
Fundamentals of Tourism
Semester: 4
Course code:
CHT4ILV
Contact hours per week:
2
ECTS: 2
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Current Issues in Tourism | 1 | 2 |
Current Issues in Tourism
Module:
Fundamentals of Tourism
Root module:
Fundamentals of Tourism
Semester: 4
Course code:
CIT4SE
Contact hours per week:
1
ECTS: 2
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Tourism Sector | ||
Transportation | 2 | 3 |
Transportation
Module:
Tourism Sector
Root module:
Tourism Sector
Semester: 4
Course code:
TRA4ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Tourism Intermediaries | 2 | 2 |
Tourism Intermediaries
Module:
Tourism Sector
Root module:
Tourism Sector
Semester: 4
Course code:
TI4ILV
Contact hours per week:
2
ECTS: 2
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Soft Skills | ||
Intercultural Competence | 2 | 2 |
Intercultural Competence
Module:
Soft Skills
Root module:
Soft Skills
Semester: 4
Course code:
ICOM4ILV
Contact hours per week:
2
ECTS: 2
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Language | ||
French IV (Level A2/B1) | 2 | 3 |
French IV (Level A2/B1)
Module:
Language
Root module:
Language
Semester: 4
Course code:
V_FRENA24ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Spanish IV (Level A2/B1) | 2 | 3 |
Spanish IV (Level A2/B1)
Module:
Language
Root module:
Language
Semester: 4
Course code:
V_SPANA24ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Scientific Methods and Tools | ||
Quantitative Research Methods | 2 | 3 |
Quantitative Research Methods
Module:
Scientific Methods and Tools
Root module:
Scientific Methods and Tools
Semester: 4
Course code:
QUAN4ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Professional Competence | ||
Professional Competence IV | 0 | 8 |
Professional Competence IV
Module:
Professional Competence
Root module:
Professional Competence
Semester: 4
Course code:
PCIV4BOPR
Contact hours per week:
0
ECTS: 8
|
Course | SWS | ECTS |
---|---|---|
Accounting and Financing | ||
Finance and Investment | 2 | 3 |
Finance and Investment
Module:
Accounting and Financing
Root module:
Accounting and Financing
Semester: 5
Course code:
FAI5ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Economics | ||
Economics in Tourism and Leisure | 2 | 3 |
Economics in Tourism and Leisure
Module:
Economics
Root module:
Economics
Semester: 5
Course code:
ETL5VO
Contact hours per week:
2
ECTS: 3
Course Content:
Micro-economic aspects:
Macro-economic aspects:
Course outcome:
Upon completion of this course, students are able to:
| ||
Management | ||
Project Management | 1 | 2 |
Project Management
Module:
Management
Root module:
Management
Semester: 5
Course code:
PM5WK
Contact hours per week:
1
ECTS: 2
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Marketing | ||
Digital Tourism | 2 | 3 |
Digital Tourism
Module:
Marketing
Root module:
Marketing
Semester: 5
Course code:
DT5ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Specialised Tourism Management | ||
Hospitality Consulting | 2 | 4 |
Hospitality Consulting
Module:
Specialised Tourism Management
Root module:
Specialised Tourism Management
Semester: 5
Course code:
S1_HC5WK
Contact hours per week:
2
ECTS: 4
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Destination Consulting | 2 | 4 |
Destination Consulting
Module:
Specialised Tourism Management
Root module:
Specialised Tourism Management
Semester: 5
Course code:
S2_DCO5WK
Contact hours per week:
2
ECTS: 4
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Soft Skills | ||
Negotiation and Sales Skills Training | 1 | 2 |
Negotiation and Sales Skills Training
Module:
Soft Skills
Root module:
Soft Skills
Semester: 5
Course code:
NSS5WK
Contact hours per week:
1
ECTS: 2
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Language | ||
French V (Level B1) | 2 | 3 |
French V (Level B1)
Module:
Language
Root module:
Language
Semester: 5
Course code:
V_FRENB15ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Spanish V (Level B1) | 2 | 3 |
Spanish V (Level B1)
Module:
Language
Root module:
Language
Semester: 5
Course code:
V_SPANB15ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of the course, students are able to
| ||
Scientific Methods and Tools | ||
Bachelor Seminar I | 1 | 3 |
Bachelor Seminar I
Module:
Scientific Methods and Tools
Root module:
Scientific Methods and Tools
Semester: 5
Course code:
BA5BASE
Contact hours per week:
1
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Professional Competence | ||
Professional Competence V | 0 | 7 |
Professional Competence V
Module:
Professional Competence
Root module:
Professional Competence
Semester: 5
Course code:
PCV5BOPR
Contact hours per week:
0
ECTS: 7
|
Course | SWS | ECTS |
---|---|---|
Accounting and Financing | ||
Controlling | 2 | 3 |
Controlling
Module:
Accounting and Financing
Root module:
Accounting and Financing
Semester: 6
Course code:
CONT6ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Management | ||
Entrepreneurship and Start-Ups | 2 | 4 |
Entrepreneurship and Start-Ups
Module:
Management
Root module:
Management
Semester: 6
Course code:
ESU6ILV
Contact hours per week:
2
ECTS: 4
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Marketing | ||
Digital Marketing | 2 | 3 |
Digital Marketing
Module:
Marketing
Root module:
Marketing
Semester: 6
Course code:
DMA6ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Fundamentals of Tourism | ||
Experience Design in Tourism | 3 | 4 |
Experience Design in Tourism
Module:
Fundamentals of Tourism
Root module:
Fundamentals of Tourism
Semester: 6
Course code:
EDT6WK
Contact hours per week:
3
ECTS: 4
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Specialised Tourism Industries | ||
Adventure, Events and Sports Tourism | 2 | 3 |
Adventure, Events and Sports Tourism
Module:
Specialised Tourism Industries
Root module:
Specialised Tourism Industries
Semester: 6
Course code:
S1_AEST6ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Global Wellness and Spa Management | 2 | 3 |
Global Wellness and Spa Management
Module:
Specialised Tourism Industries
Root module:
Specialised Tourism Industries
Semester: 6
Course code:
S2_GWST6ILV
Contact hours per week:
2
ECTS: 3
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Scientific Methods and Tools | ||
Bachelor Seminar II and Bachelor Paper | 1 | 8 |
Bachelor Seminar II and Bachelor Paper
Module:
Scientific Methods and Tools
Root module:
Scientific Methods and Tools
Semester: 6
Course code:
BA6BASE
Contact hours per week:
1
ECTS: 8
Course Content:
Course outcome:
Upon completion of this course, students are able to:
| ||
Bachelor Exam | 0 | 2 |
Bachelor Exam
Module:
Scientific Methods and Tools
Root module:
Scientific Methods and Tools
Semester: 6
Course code:
BEX6AP
Contact hours per week:
0
ECTS: 2
Course Content:
Course outcome:
Upon completion of this course, students are able to
| ||
Professional Competence | ||
Professional Competence VI | 0 | 3 |
Professional Competence VI
Module:
Professional Competence
Root module:
Professional Competence
Semester: 6
Course code:
PCVI6BOPR
Contact hours per week:
0
ECTS: 3
|
Key features
What makes our Tourism and Leisure Management degree programme so special? Here’s an overview.
Studying the international way
Linguistically, you'll grow by leaps and bounds by perfecting your English skills – after all, the lectures are held in English. In addition, you’ll learn or further improve another foreign language during your degree, choosing between Spanish or French.
You can also go abroad with the option of spending semester 3 at one of our 148 partner universities – the perfect opportunity to further develop your cross-cultural skills.
Ideally equipped for the globalised world
While you’re still at university, you’ll cultivate contacts with important representatives of the tourism industry – during the excursion to ITB Berlin in semester 3 or an optional excursion to the IMEX Future Leaders Forum in semester 6, for instance. And lectures in Krems are held by experts in their field, who incorporate lots of practical examples and projects.
Your training will be concluded with a sharp focus on an increasingly important set of soft skills. They’ll help you to become a confident and self-assured tourism professional. In seminars and workshops you’ll develop your presentation, negotiation and sales skills as well as explore teambuilding methods. You’ll also learn to set your own personal goals and to rigorously pursue them.
In addition, you and your classmates will spend a fascinating week abroad visiting first-class innovative tourism companies. Two courses complement this intensive week, helping you to consolidate your cross-cultural skills and to gain an even better understanding of the travel industry.
Discover your interests
One in ten jobs worldwide is directly linked to tourism – a good argument for pursuing a career in this sector. The Krems bachelor programme centres on the operational aspects of this fast-growing industry.
In addition to general lectures on the tourism industry, towards the end of your studies you’ll delve into specialised areas of tourism and leisure. In addition to event management, you’ll look at the specific features of cultural, sports, health, and sustainability tourism, as well as destination management and the convention industry.
Newsletter & additional information
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Get additional information nowKey skills
When you graduate, you will have developed wide-ranging professional and theoretical expertise and skills, as well as strong interpersonal abilities.
During the degree you learn about the basics of business administration, economics and law.
Understanding complex functions within organisations and the interplay between departments is another core competence. You will be aware of just how important an enduring corporate culture is, and become an advocate for strengthening the culture at your company.
You also study the following business disciplines during your degree:
- Accounting and finance: You have all the skills required to take on bookkeeping, accounting or controlling duties. You are also familiar with various financial instruments and budgeting tools, and how to deploy them effectively.
- Marketing: You will study key marketing models, with a focus on typical marketing methods, international marketing, and market research.
- Human resource management, logistics and organisational development: You will become familiar with key responsibilities of HR managers and learn how to handle cross-cultural differences. The course also provides an overview of logistics and procurement, and teaches you how to incorporate aspects of quality assurance in your approach to work. Your extensive basic business knowledge also enables you to play a part in preparing business plans.
Microeconomics and macroeconomics are core elements of the curriculum. After completing your degree, you will have a clear understanding of major global interrelationships, which can feed into your organisation’s decision-making processes.
The programme also provides an overview of various legal topics, with an emphasis on international and European law, as well as geopolitical relationships.
As English is the language of instruction and everyday communication on the programme, after completing your degree you’ll cut a confident profile on the international stage. You will have the speaking and writing skills to communicate fluently – which will look great on your CV.
On top of that, you also study an additional foreign language throughout the programme, choosing from Spanish or French.
Besides professional expertise, interpersonal skills will play a major role in your day-to-day work.
This is why we place a particular emphasis on soft skills. You will develop your teamworking abilities in various group work situations, as well as learning how to manage conflicts in the group. We also help you to enhance your presentation skills, put you in a position to take on team leadership functions and teach you how to use conflict resolution tools.
A stand-out feature of the degree programme is that it enables you to develop strong cross-cultural abilities, thanks to the programme’s distinctive international focus. You learn how to handle contrasting views and approaches more effectively and identify potential in teams comprising members with a variety of personal and cultural backgrounds. Put simply, in your career you’ll be able to deal expertly with business partners from all over the world.
Analysing research-related questions is an important aspect of higher education. This is why we help you to develop academic skills that allow you to understand and successfully participate in research processes.
For your bachelor paper, you'll address an area such as “Digital transformation in travel and tourism”, “Brand management in tourism destinations”, “Trends in wellness tourism” or “Sustainable event management”, to name just a few of the topics chosen by students in the past. And in the course of your academic research, you’ll establish valuable contacts to companies for your future career!
If there’s one constant throughout the programme, it’s the clear focus on the tourism industry. You’ll learn the basics, but you'll also be learn about specialised areas of tourism.
That’s why, when you graduate, you'll be a sought-after tourism expert.
Career options
After completing the Tourism and Leisure Management bachelor degree programme, you'll have the world at your feet. Whether you decide to go abroad or work in Austria, you will be qualified to assume entry-level positions in a wide-range of industries and departments.
You have the choice of immediately applying your new skills and expertise to your career or enrolling for a master degree.
A wide range of options will be open to you – at IMC Krems, for instance, you can register for the master degree programmes:
- Marketing with Major Tracks in Tourism & Service Marketing, Fashion & Lifestyle Marketing and Retail & Shopper Marketing
- Umwelt- und Nachhaltigkeitsmanagement
- International Business and Economic Diplomacy
- Digital Business Innovation and Transformation
- Management
- Management von Gesundheitsunternehmen
Alternatively, you can take a master degree in business at another Austrian or foreign university.
- The professional areas open to graduates include
- Hotel industry, system catering, and catering
- Travel agencies and tour operators
- Tourism travel operators such as airlines and bus companies
- Regional tourism planning and development organisations
- Tourism information and communication technology companies
- Sports organisations and sports event management
- Casinos and theme parks
- Event agencies
- Conference centres
- Arts and cultural institutions
- Spa and wellness facilities
- National park centres
10 good reasons
What makes us special? We are more than happy to tell you about the aspects of our university, which we are especially proud of.
Krems
Friendly and cosmopolitan: The city attracts students from all over the world, who come to study, research and work together.
Service centers
Our university has removed a host of administrative hurdles, leaving you free to concentrate fully on your studies.
Advisory Service
Do you have questions regarding our degree programmes or the application? Contact our Prospective Student Advisory Service.
Our team
Get to know the core team of our bachelor degree programme Tourism and Leisure Management.
Prof.(FH) Mag. Claudia Bauer-Krösbacher, PhD
Programme Director Tourism and Leisure Management
Institute Tourism, Wine Business and Marketing
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
- MarketingMaster of Arts in Business / full-time
-
Grünräume als Tourismusattraktionen: Wien im Vergleich zu ausgewählten europäischen Städten
Department of Business
-
„GrünRaum“: Inwertsetzung von Grünräumen
Department of Business
-
Hybrid Parks – Entwicklung eines Messmodells
Department of Business
-
Kulturelle (Garten-) Tradition als Schwerpunkt für nachhaltigen Tourismus - CultTOUR
Department of Business
Prof.(FH) Mag. Claudia Bauer-Krösbacher, PhDProgramme Director Tourism and Leisure ManagementProgramme Director Tourism and Leisure Management
Prof.(FH) Mag. Claudia Bauer-Krösbacher, PhD
Prof.(FH) Denise Kleiss, MSc., MBA, B.A.
Professor Department of Business
Institute International Trade and Sustainable Economy
- Human Resource Management
- Tourism Management and Business
- Business AdministrationBachelor of Arts in Business / full-time
- Export-oriented ManagementBachelor of Arts in Business / full-time
- International Business and Economic DiplomacyMaster of Arts in Business / part-time
- InformaticsBachelor of Science in Engineering / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
-
Enterprise 4.0 – Erfolg im digitalen Zeitalter
Department of Business
Prof.(FH) Denise Kleiss, MSc., MBA, B.A.Professor Department of BusinessHon.Prof.(FH) Univ.Doz. Prof. Dr. Dipl.-Ing. Irfan Arikan
Professor Department of Business
Institute Tourism, Wine Business and Marketing
- Tourism
- Guiding
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
Hon.Prof.(FH) Univ.Doz. Prof. Dr. Dipl.-Ing. Irfan ArikanProfessor Department of BusinessDr. Claudia Dolezal, PhD, MSc, PGCert, PGCert, BA
Professor Department of Business
Institute Tourism, Wine Business and Marketing
- MarketingMaster of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
- Business AdministrationBachelor of Arts in Business / full-time
Dr. Claudia Dolezal, PhD, MSc, PGCert, PGCert, BAProfessor Department of BusinessHon.Prof.(FH) Dr. Elisa Hergueta-Covacho, E.H. Lic., MA
Professor Department of Business
Institute Tourism, Wine Business and Marketing
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
- Export-oriented ManagementBachelor of Arts in Business / full-time
Hon.Prof.(FH) Dr. Elisa Hergueta-Covacho, E.H. Lic., MAProfessor Department of BusinessProf.(FH) Dr. Dipl.-BW(FH) Albert Franz Stöckl, MA
Programme Director International Wine Business
Institute Tourism, Wine Business and Marketing
- International Wine BusinessBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
-
The Wine Lab
Department of Business
Prof.(FH) Dr. Dipl.-BW(FH) Albert Franz Stöckl, MAProgramme Director International Wine BusinessMag. Stephanie Tischler
Research Assistant / Department of Business
Institute Tourism, Wine Business and Marketing
- marketing research, tourism research
- quantitative and qualitative research methods
- health and sport tourism, consumer behaviour
- International Wine BusinessBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / full-time
- Tourism and Leisure ManagementBachelor of Arts in Business / part-time
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Nachhaltige Innovationen in der Hotellerie
Department of Business
-
Hybrid Parks – Entwicklung eines Messmodells
Department of Business
Mag. Stephanie TischlerResearch Assistant / Department of Business
Application and admissions – the next steps
You've found a course that's a perfect fit? Great – you’ve already taken the most important step! We’ve put together an overview to guide you through the next steps.
Admission requirements
We'll be happy to inform you about the requirements you have to meet in order to apply.
Admission requirements
What are the admission requirements for bachelor programmes?
To qualify for admission to a university of applied sciences bachelor degree programme, you must have an Austrian school-leaving certificate or an equivalent qualification.
Do you have a school-leaving certificate issued outside Austria?
We’ll check to make sure it’s equivalent to an Austrian certificate in accordance with section 4 of the University of Applied Sciences Studies Act (FHG) when you’ve sent us all the relevant documentation via our online application tool. If it is not an equivalent, you’ll receive information on the supplementary examinations you’ll need to pass.
Will I have to provide evidence of professional activity during my studies?
We’re convinced that linking theory and practice together closely is the key to the success of a part-time degree. The curriculum therefore includes compulsory work experience. However, if you are engaged in a relevant professional activity, the respective ECTS points will be credited on a semester-by-semester basis.
Otherwise, you'll need to complete an internship equivalent to the respective ECTS workload: 1 ECTS equals 25 hours.
What proof of your language skills is required for our English-language bachelor degree programme?
We’ll assess your English language proficiency at your interview, so there is no need to provide additional evidence of your English skills.
Important
Do you still need to complete your military or alternative service? If you’re a male Austrian citizen, we strongly recommend completing your compulsory national service before beginning your studies. This will allow you to finish your degree with no interruptions and start your career without delay afterwards.
Admissions procedure
Preparation is everything – read up on the admissions procedure in detail.
Admissions procedure
Application interview
We would like to get to know you as a person:
As part of the online application you will have to write a statement of motivation and a short essay on a topic relevant to the degree programme. Predefined questions about your motivations as well as the requirements and topics for your essay can be found in the online application. You choose one of the suggested topics, conduct research to broaden your knowledge, deal with the issues and bring your own point of view to the essay. Your answers are to be entered in the fields provided.
Your statement of motivation and your essay form the basis for your application interview. Every applicant has an opportunity to introduce themselves in a face-to-face discussion, usually with the degree programme director. In addition to the personal introduction and your motivation to study, the applicant and the interviewer discuss the topic selected and the arguments used in the essay, as well as the topic’s relevance for the degree programme.
The admission interview is held online via Microsoft Teams in the language of instruction of the degree programme.
After the admission interview, your statement of motivation, the essay and your performance throughout the interview are assessed on the basis of the content-related remarks, the manner in which they express themselves and the arguments used.
Interview dates
There is usually a selection of dates to choose from, with quotas allocated for each date. You can select a preferred date and time slot for your admission interview during the online application process. In order to still benefit from the full selection of dates, we recommend that you submit your application in good time.
Get an overview of the dates for your programme.
Admission interview
17/03/202118/03/202124/03/202114/04/202115/04/202112/05/202119/05/202123/06/2021After you have successfully completed your online application, your application will be checked for completeness and correctness. As soon as this process is completed, we will inform you by e-mail and confirm the date for your admission interview. We will send you the Microsoft Teams Meeting Link in a separate e-mail a few days before the application interview date.
Important dates and deadlines
What deadlines do you need to keep an eye on for your online application? Get an overview.
Apply online
You've decided for one of our degree programmes? First of all: congratulations and thank you for choosing us! We’ll be happy to guide you step-by-step through your online application.
Study-relevant dates
You would like to plan ahead and would like to know when your degree programme starts? Here you will find the answer!
Questions about the degree programme?
Prospective Student Advisory Service
Do you have questions regarding the entry requirements, the admission procedure and more? Our Prospective Student Advisory Service is happy to help.
Ask a Student
Join our Facebook group: Direct your questions to our students and get first-hand accounts about studying at IMC Krems.
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