Tourism and Leisure Management bachelor degree programme

What are tourists’ top needs? What might tourism products look like in the future? How do you market a tourist destination? How do you stage an event and what challenges are involved?

You’ll work on these and other business-related questions in our part-time bachelor programme. And on top of this, you'll learn a foreign language in addition to English, our language of instruction, allowing you to benefit from countless international connections and relationships. In three years, you'll be ready for an international career!

The degree programme: Bachelor of Arts in Business (BA)

In an age of rapidly changing global markets, prospective managers are constantly facing new challenges. The Tourism and Leisure Management bachelor degree programme provides you with the tools to succeed locally and internationally in this environment.

The aim of this English-language bachelor programme is to equip you with in-depth business administration expertise. The tourism and leisure industry is the centre of attention throughout the programme.

Tourism and Leisure Management was IMC Krems’ first degree programme. So we have maintained close contacts with the tourism sector for more than 25 years. You profit from this as well!

The degree features an ideal blend of theoretical elements with practical insights and discussions. It also stands out for its strong international focus. You study with fellow students from all over the world, and have the opportunity to spend semester 3 abroad at one of our partner universities.

Business administration

Business administration focuses on how organisations and companies are managed.

In other words, it examines business processes with the aim of providing insights into the planning, implementation and evaluation of responsibility, approaches and objectives in different parts of a business.

Business administration topics include: accounting and finance, marketing, human resources and logistics.

Core topics of the Tourism and Leisure Management degree programme

Tourism is an umbrella term for travel. It’s not only one of the largest, but also one of the fastest growing industries worldwide. Furthermore, it’s considered to be one of the world’s most significant sectors for employment.

In addition to the travel industry, the hospitality and leisure industries are also elements of tourism.

There are a number of specialised areas in the tourism and leisure industry as well. These are covered in our bachelor programme in the Specialised Tourism Studies module. To give you a few examples: event management, tourism with an emphasis on sport, culture and health, and sustainable travel.

Studium Tourism and Leisure Management - Studierende im Untergeschoss

Studium Tourism and Leisure Management- Frau hält ein Buch nach oben

Studium Tourism and Leisure Management- Studierende lesen ein Buch

One of the hallmarks of the tourism industry is its internationality. Learn new languages, study with classmates from different nations and benefit from their diverse professional experience. Learn new languages and take the opportunity to go on a semester abroad. In short: have the time of your life!

Programme director Claudia Bauer-Krösbacher

A formula for success: theoretical knowledge + practical experience

The programme is built on three pillars.

1

The basics

Semesters 1-4

In the programme’s first few semesters, you'll mainly cover the basics of business administration, including marketing, management, and accounting – in terms of how they apply to the tourism industry.

You'll also focus on language skills – choosing an additional foreign language from a pool of 6 languages – international tourism markets, research methods, and soft skills. Then you'll concentrate on another key element of the programme: cutting-edge information and communications technology (ICT).

2

Practical elements and time abroad

Semesters 1-6

All courses have a strong practical focus. Most of the teachers come directly from the tourism industry and use real-world examples to illustrate course content. In your part-time studies, you’ll also benefit from the experience and know-how of your classmates. So you can look forward to lively discussions!

In semester 3 you’ll have the option of spending a semester abroad at one of our 139 partner universities.

Since this is a part-time degree programme, you'll need to provide proof that you’re working in tourism or in tourism-related sectors. The extent required depends on the ECTS shown in the curriculum (e.g. 6 ECTS = internship amounting to 150 hours per semester).

3

Advanced courses

Semesters 5-6

In the final two semesters you’ll delve into more detail, learning more about various aspects of tourism. From event management to sustainable tourism to sports, cultural and health tourism: you’ll gain extensive insights into these specialised areas of tourism and future growth markets.

This is the perfect opportunity for you to discover your interests, contribute new ideas and implement projects.

Curriculum

What can you expect from your studies? The curriculum provides an overview.
Click on the individual courses for further information.

Semester 1

Course	SWS	ECTS
Principles of Management
Principles of Management I	2	3
Principles of Management I Module: Principles of Management Root module: Principles of Management Semester: 1 Course code: PROM1VO Contact hours per week: 2 ECTS: 3 Course Content: Definition of basic business concepts Development, purpose, structure and environment of organizations Entrepreneurship; E-Business Organizational planning and decision making Organizational structures Course outcome: Upon completion of the course the sutdent: has developed a holistic view of an organization including all its functions. is able to describe the purpose, structure and environment of contemporary organizations and recognizes interactions between the environment, technology, human resources, and organizations can explain basic concepts, methods, techniques and processes of management understands recent events that have reshaped the world of organizations and management. knows about management failures and how they affected organizations. is able to identify strengths and weaknesses of an organization as well as opportunities and threats in the organizational environment; equipped with that information the student is in a position to come up with feasible business strategies. can discuss the ethical dilemmas faced by managers and the social responsibilities of businesses.
Accounting
Accounting I	2	3
Accounting I Module: Accounting Root module: Accounting Semester: 1 Course code: ACC1ILV Contact hours per week: 2 ECTS: 3 Course Content: This first semester will focus on the basics and principles of accountancy. Accounting rules, the recording of business transactions, and the preparation of a trial balance and basic final accounts. Yearend adjustments as well as an introduction to final accounts of limited companies are the major tasks for this period. The acquired theory will be used to produce the final accounts in a comprehensive example at the end of this course. Course outcome: Upon completion of the course the student will: understand the principles of accounting and how the various sections of an accounting system co-ordinate, understand the effects of accounting rules, be able to establish simple annual accounts incorporating accounting adjustments, be able to distinguish between private and public limited companies, be able to prepare a basic set of company accounts
Marketing
Marketing I	2	3
Marketing I Module: Marketing Root module: Marketing Semester: 1 Course code: MKT1VO Contact hours per week: 2 ECTS: 3 Course Content: Definition of basic marketing concepts;Historical development, marketing environment, consumer behavior, marketing research;Strategic marketing: market segmentation, targeting, and positioning;Strategic marketing management: global marketing strategies, competitive strategies; Course outcome: The student recognizes marketing as integrative organizational effort to maximize customer satisfaction and value. understand the scope of marketing and its role and impact in business. can explain key marketing terms and fundamental concepts and tools. can apply methods in order to successfully develop/modify a market offering. can analyze examples from marketing practice and apply the concepts and tools presented to real-life problems. can differentiate between the marketing of consumer products/services and industrial products/services. can identify crucial product and service dimensions. knows about consumer behavior and the decision making process of consumers.
Software Applications
Software Applications I	2	2
Software Applications I Module: Software Applications Root module: Software Applications Semester: 1 Course code: SWA1ILV Contact hours per week: 2 ECTS: 2 Course Content: handling of complex word documente, i.e. command of templates, style sheets, master documents, footnotes, illusrations, figures, maps incl. numberings (also in further contexts), tables (of content) with special focus on academic papers and theses advaned handling of MS Power Point advaned handling of MS Excel in-depth discussion of theoretical topics in the field of information technology as well as introduction to computer networks Course outcome: Upon completion of the course the student is able to use and apply computer-based tools for text production, table calculations, and professional presentations.
General Tourism Studies
Tourism and Leisure Management	2	3
Tourism and Leisure Management Module: General Tourism Studies Root module: General Tourism Studies Semester: 1 Course code: TLM1VO Contact hours per week: 2 ECTS: 3 Course Content: Structure and fields of the Tourism and Leisure Industry Development and current trends of international tourism Socio-economic and political frameworks Characteristics of the major tourism segments Austrian tourism industry in an international and global context Course outcome: Upon completion of the course the student is able to understand and explain the complexity of the tourism and leisure industry, can identify crucial and sensitive issues (e.g. sustainability) as well as tourism dependent and tourism induced fields and is able to explain them, is able to describe and define specific tourism segments and their characteristics is able to identify and make use of reliable sources of travel-related (secondary) data, is able to apply specific terminology in a precise and sematically correct manner
International Tourism Markets	2	3
International Tourism Markets Module: General Tourism Studies Root module: General Tourism Studies Semester: 1 Course code: ITM1VO Contact hours per week: 2 ECTS: 3 Course Content: Geography for tourism and leisure regions and destinations, inter-linkagesInternational case studiesInter-regional and Intra-regional consumer flowsHistoric, cultural, political and economic interdependencesAnalysis of selected critical issues Course outcome: Students are able to, understand the inter-relations within the tourism and leisure industry understand the flow of international tourism and leisure markets
Research Methodology
Statistics I	1	2
Statistics I Module: Research Methodology Root module: Research Methodology Semester: 1 Course code: STAT1ILV Contact hours per week: 1 ECTS: 2 Course Content: Descriptive statistics: Basic principles of statistics, Univariate methods (one-dimensional frequency distribution, location parameter, dispersion parameter, Schiefeparameter, ratios, index values), Bivariate statistics (two-dimensional frequency distribution, correlation analysis, regression analysis, least squares method, time series analysis), Multivariate methods Course outcome: Upon completion of the course the student is able to apply the basic methods of descriptive and inductive statistics
Professional Competence
Professional Competence I	0	6
Professional Competence I Module: Professional Competence Root module: Professional Competence Semester: 1 Course code: PCOM1BOPR Contact hours per week: 0 ECTS: 6
Languages
French I (Level A1)	3	5
French I (Level A1) Module: Languages Root module: Languages Semester: 1 Course code: FRENA11ILV Contact hours per week: 3 ECTS: 5 Course Content: Welcome and introducing yourself Information about yourself and your family Weather Shopping conversation Acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to understand familiar words and very basic phrases relating to themselves, their family and immediate concrete surroundings, answer simple questions in areas of immediate need or on very familiar topics, read very short, simple texts and write short, simple notes and messages in everyday situations. (Level A1 CEFR)
Spanish I (Level A1)	3	5
Spanish I (Level A1) Module: Languages Root module: Languages Semester: 1 Course code: SPANA11ILV Contact hours per week: 3 ECTS: 5 Course Content: Welcome and introducing yourself Information about yourself and your family Making plans and leisure activities Locations and giving directions Shopping Conversation at the restaurant Acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to understand familiar words and very basic phrases relating to themselves, their family and immediate concrete surroundings, answer simple questions in areas of immediate need or on very familiar topics, read very short, simple texts and write short, simple notes and messages in everyday situations. (Level A1 CEFR)

Semester 2

Course	SWS	ECTS
Law
Law I	2	2
Law I Module: Law Root module: Law Semester: 2 Course code: LAW2VO Contact hours per week: 2 ECTS: 2 Course Content: basic leqal terms and concepts basic legal terminology and law sources civil law and common law overview of the historic development and selected topics introduction into constitutional law, european union law, criminal law, private law, substantive european community law Course outcome: Upon completion of the course the student has an overall view of the basic concepts of law and its effects, understands the role of law and can explain its interaction with tourism, knows the essential legal terms, can explain the essentials of Public Law, Private Law and European Law etc.
Principles of Management
Principles of Management II	2	3
Principles of Management II Module: Principles of Management Root module: Principles of Management Semester: 2 Course code: PROM2VO Contact hours per week: 2 ECTS: 3 Course Content: Company planning and decision making techniques Coping with transformation and innovations in companies Value Chain Management Course outcome: Upon completion of the course the student can identify the weaknesses and strengths of a company as well as the opportunities and threats in a company’s surroundings and illustrate various strategies and courses of action acquires a basis for further tourism specific business management recognises and interprets influence factors on the behaviour of employees within a company is able to combine theoretical lessons with their practical applications and evaluate the possibility of transformation processes in management
Accounting
Accounting II	2	3
Accounting II Module: Accounting Root module: Accounting Semester: 2 Course code: ACC2ILV Contact hours per week: 2 ECTS: 3 Course Content: The introduction into financial accounting using the British accountancy system will be completed by the preparation of final accounts for corporations in the manufacturing and in the service industry. By using US-GAAP and the Uniform system of Accounts for the Lodging Industry we will start to specialize in the hospitality industry. In the second part of the course first steps in managerial accounting will be made. Using different methods of accounts analysis and an introduction into cost concepts and their application in decision making situations will complete the course for the semester. Course outcome: Upon completion of the course the students will: be able to prepare a basic set of company accounts for manufacturers and service providers be able to produce the final accounts of a hospitality organization using the USALI use key ratios and other methods of accounts and results analysis be able to apply a range of cost concepts in different decision making situations
Marketing
Marketing II	2	3
Marketing II Module: Marketing Root module: Marketing Semester: 2 Course code: MKT2VO Contact hours per week: 2 ECTS: 3 Course Content: Operative marketing, product policy and service marketing Distribution policy Communication policy Price policy Course outcome: Upon completion of the course the student recognizes marketing as integrative organizational effort to maximize customer satisfaction and value. can explain the concepts of distribution policy can analyse cases related to price policy and suggest measures
Software Applications
Software Applications II	1	1
Software Applications II Module: Software Applications Root module: Software Applications Semester: 2 Course code: SWA2ILV Contact hours per week: 1 ECTS: 1 Course Content: Data bases MS-Access Sharepoint Course outcome: The student has the ability to productively apply standard computer-supported tools including database management systems and internet search engines
Research Methodology
Research Methods	2	3
Research Methods Module: Research Methodology Root module: Research Methodology Semester: 2 Course code: RESM2ILV Contact hours per week: 2 ECTS: 3 Course Content: Fundamentals of scientific working Research methods Theory of research The research process in business studies Genesis of a scientific paper Literature research, literature review How to write a research paper (citations, quotes etc.) Formal criteria Tipps and Tricks Course outcome: Upon completi0n of the course the student: Is familiar with various research methods and can apply them adequately in order to tackle tourism related topics, Is able to compose a research paper individually; Knows the principles of the research theory and can apply them
Statistics II	2	3
Statistics II Module: Research Methodology Root module: Research Methodology Semester: 2 Course code: STAT2ILV Contact hours per week: 2 ECTS: 3 Course Content: Fundamentals of probability calculation (random variables and discrete and constant distributions) Fundamentals of inductive statistics (point estimates, interval estimation, testing hypotheses), forming hypotheses, sampling procedures, estimation and test procedures their special applications Course outcome: The student is able to apply the fundamentals of descriptive and inductive statistics.
Soft Skills
Personality Training I	1	1
Personality Training I Module: Soft Skills Root module: Soft Skills Semester: 2 Course code: PT2WK Contact hours per week: 1 ECTS: 1 Course Content: rhetoric tools self presentation feedback rules and their application use of voice Course outcome: Upon completion of the course the student knows efficient rhetoric tools and can apply them, can make a well-developed and well-structured self-presentation, can present and explain complex topics in a structured presentation, can analyze and interpret body language, is able to use voice effectively, can give quality feedback
Professional Competence
Professional Competence II	0	6
Professional Competence II Module: Professional Competence Root module: Professional Competence Semester: 2 Course code: PCOM2BOPR Contact hours per week: 0 ECTS: 6
Languages
French II (Level A2)	2	3
French II (Level A2) Module: Languages Root module: Languages Semester: 2 Course code: FRENA22ILV Contact hours per week: 2 ECTS: 3 Course Content: Leisure activities and travel Locations and giving directions Education and profession Consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar topics and activities, use a series of phrases and sentences to describe in simple terms their family and other people, living conditions, educational and professional background, handle short social exchanges. (Level A1-A2 CEFR)
Spanish II (Level A2)	2	3
Spanish II (Level A2) Module: Languages Root module: Languages Semester: 2 Course code: SPANA22ILV Contact hours per week: 2 ECTS: 3 Course Content: Leisure activities and travel Education and profession Daily routine and habits Consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar topics and activities, use a series of phrases and sentences to describe in simple terms their family and other people, living conditions, educational and professional background, handle short social exchanges. (Level A1-A2 CEFR)

Semester 3

Course	SWS	ECTS
Law
Law II	2	2
Law II Module: Law Root module: Law Semester: 3 Course code: LAW3VO Contact hours per week: 2 ECTS: 2 Course Content: National and European public law with its special significance for tourism management and leisure economy (Operating licenses [especially, hospitality, travel agencies, tour guides] trade law, construction and environmental law, food law, event law, registration law, data protection, child protection, administrative procedures, procedural criminal law, legal protection, state aid law, competition law) while using relevant examples Special contractual types and international transactions in tourism/ leisure management (practical case studies), Guarantees and compensation (debt), insurance Air travel: Montreal agreement (personal/luggage damages) and EC directives (over booking, delays and cancellations of flights) Course outcome: The student knows the essentials of public law, private law and European law is able to differentiate between the standard legal company forms understands the legal fundamentals relevant to business administration
Accounting
Managerial Accounting	2	3
Managerial Accounting Module: Accounting Root module: Accounting Semester: 3 Course code: MACC3ILV Contact hours per week: 2 ECTS: 3 Course Content: In managerial accounting we will focus on two main topics: Cost accounting and planning. Different costing methods will be discussed and practiced in detailed exercises and case studies. Cost behaviour and short run decision making is also part of this cost accounting package. The use of accounting material in planning, decision making and control is discussed and applied in preparing budgets putting a special focus on the hospitality industry. Course outcome: The students will be familiarised with the use of cost accounting information and will be able to apply this to make decisions in different business situations. After participation the students will have an in-depth knowledge of standard managerial accounting procedures in full costing and in marginal cost accounting situations be able to apply cost-volume-profit (break-even) analysis be able to use different forecasting techniques be able to produce and analyse hospitality operations, cash and capital budgets be able to use a set of different cost calculation methods to set prices
Economics
Microeconomics	2	3
Microeconomics Module: Economics Root module: Economics Semester: 3 Course code: ME3VO Contact hours per week: 2 ECTS: 3 Course Content: Decision making under uncertainty Analysis of competitors’ markets Market power: monopoly, competition Investments, time and capital markets Balance and economic efficiency Markets with asymmetrical information Externalities and public goods Course outcome: The student can name and describe the fundamental micro-economic theories can explain and interpret the results from micro-economic models and empirical findings is able to solve and calculate case studies in micro economics a well
Information and Communication Technologies for TSM
Multi Channel Distribution Systems	2	3
Multi Channel Distribution Systems Module: Information and Communication Technologies for TSM Root module: Information and Communication Technologies for TSM Semester: 3 Course code: MCDS3ILV Contact hours per week: 2 ECTS: 3 Course Content: Introduction to the basic functioning of electronic reservation systems (e.g. direct, indirect, intermediaries, tour operators, introduction in OTA) Outline of the main types of distribution channels (OTA, Meta Search Engines, GDS) Practical application of OTA based on a demo hotel and introduction to the structure of rates and packages Main features of direct sales and practical exercises using the demo hotel Basics of revenue management Course outcome: The student can distinguish between the different functions of electronic booking systems can describe the most important types of distribution channels is able to apply an OTA-based booking system can describe the fundamentals of direct sales is in the position to apply basic tools in the field of revenue management
Specialised Business Administration for Tourism
Specialised Business Administration: Hospitality Management	2	3
Specialised Business Administration: Hospitality Management Module: Specialised Business Administration for Tourism Root module: Specialised Business Administration for Tourism Semester: 3 Course code: SHM3ILV Contact hours per week: 2 ECTS: 3 Course Content: The course takes a management perspective in explaining the organization and structure of hospitality organizations. It includes the critical success factors of a hotel operation, different types of operation, comparison of operations, an overview over a hotels different departments, problem solving in hotels and much more.In short: the pre-requisites aspiring managers need to get acquainted with the hospitality industry. Course outcome: Upon completion of the course the students will: be comfortable with the organisation structure of hotels and the structure of the hotel Business understand the economics of hotels be able to describe the daily routines and duties in hotels be able to deal with different hands-on management situations in hotels be able to identify the critical success factors of hotel be able to deal with solving specific operational problems in hotels and ensure proper internal control
General Tourism Studies
Tourism Consumer Behaviour	2	3
Tourism Consumer Behaviour Module: General Tourism Studies Root module: General Tourism Studies Semester: 3 Course code: TCB3VO Contact hours per week: 2 ECTS: 3 Course Content: Disciplines in the tourism economy Travel motivation and vacation expectations, vacationer typologies Attitudes, expectations, images Behaviour at vacation spot Travel types, vacation forms Impact of travel on individuals Course outcome: The student can understand the complex relationship between tourism and the leisure economy as well as international tourism flows is able to identify sensitive areas (environment etc.) as well as tourism induced and tourism dependent areas and understand and clarify their connection can describe specific tourism segments and define their characteristics is able to understand the psychological indicators of travel and leisure time behaviour and analyse and interpret the derived consumer behaviour
Research Methodology
Research Seminar	1	2
Research Seminar Module: Research Methodology Root module: Research Methodology Semester: 3 Course code: RESE3PS Contact hours per week: 1 ECTS: 2 Course Content: Advanced knowledge of research methods (surveys, experiments, observation, content analysis) and their potential applications; Advantages and disadvantages of various research methods; Introduction to computer programs to support the various research methods (Citavi, NVivo, Atlas, etc.) Course outcome: The student has the fundamental knowledge to work scientifically and can write scientific papers using the appropriate forms of academic expression knows scientific methods and can use them for studying specific tourism issues; e to apply the fundamentals of descriptive and inductive statistics
Academic Writing	1	1
Academic Writing Module: Research Methodology Root module: Research Methodology Semester: 3 Course code: ACWR3ILV Contact hours per week: 1 ECTS: 1 Course Content: Language for systematically writing a scientific paper: Stringent and written recording of ideas and contents Academic writing techniques Writing an individual seminar paper in cooperation with the research seminar Course outcome: The student can write scientific papers using the appropriate forms of academic expression.
Soft Skills
Personality Training II	1	1
Personality Training II Module: Soft Skills Root module: Soft Skills Semester: 3 Course code: PT3WK Contact hours per week: 1 ECTS: 1 Course Content: Structured presentations Preparation for practical training semester Application interview and job interview Significance of body language and posture Course outcome: The student can structure and develop his/her own presentation in an expressive manner can construct job interviews
Professional Competence
Professional Competence III	0	6
Professional Competence III Module: Professional Competence Root module: Professional Competence Semester: 3 Course code: PCOM3BOPR Contact hours per week: 0 ECTS: 6
Languages
French III (Level A2/A2+)	2	3
French III (Level A2/A2+) Module: Languages Root module: Languages Semester: 3 Course code: FRENA23ILV Contact hours per week: 2 ECTS: 3 Course Content: Taling about family and friends Daily routine Coversation at the restaurant Vacation activities Cosolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to communicate in simple, routine tasks requiring a simple and direct exchange of information on familiar topics and activities, handle social exchanges on familiar and routine matters, read and write simple texts on topics such as living conditions, educational and professional background. (Level A2 CEFR)
Spanish III (Level A2/A2+)	2	3
Spanish III (Level A2/A2+) Module: Languages Root module: Languages Semester: 3 Course code: SPANA23ILV Contact hours per week: 2 ECTS: 3 Course Content: Conversation at the restaurant Describing your home Leisure activities Consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to communicate in simple, routine tasks requiring a simple and direct exchange of information on familiar topics and activities, handle social exchanges on familiar and routine matters, read and write simple texts on topics such as living conditions, educational and professional background. (Level A2 CEFR)

Semester 4

Course	SWS	ECTS
Languages
French IV (Level A2/B1)	2	3
French IV (Level A2/B1) Module: Languages Root module: Languages Semester: 4 Course code: FRENA24ILV Contact hours per week: 2 ECTS: 3 Course Content: Education and profession Eating habits Telling and reporting events and experiences Consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to communicate in simple, routine tasks requiring a simple and direct exchange of information on familiar topics and activities, handle social exchanges on familiar and routine matters, read and write simple texts on topics such as living conditions, educational and professional background. (Level A2+ CEFR)
Spanish IV (Level A2/B1)	2	3
Spanish IV (Level A2/B1) Module: Languages Root module: Languages Semester: 4 Course code: SPANA14ILV Contact hours per week: 2 ECTS: 3 Course Content: Education and profession Eating habits Health and conversation with a doctor Telling and reporting events and experiences Consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to communicate in simple, routine tasks requiring a simple and direct exchange of information on familiar topics and activities, handle social exchanges on familiar and routine matters, read and write simple texts on topics such as living conditions, educational and professional background. (Level A2 - A2+ CEFR)
Principles of Management
Human Resource Management	2	3
Human Resource Management Module: Principles of Management Root module: Principles of Management Semester: 4 Course code: HR4ILV Contact hours per week: 2 ECTS: 3 Course Content: Management responsibilities and business ethics Company culture Behaviour and analysis of groups and individuals in organizations Conflict management, negotiating strategies Models for learning within organizations Motivation theory Interpersonal communication Personnel planning Recruiting personnel Continued development of personnel Laying off personnel Course outcome: Upon completion of the course the student understands the relevant aspects of HRM such as recruitment, staffing, training and development, performance management, compensation and retention has gained hands-on experience through dealing with real-world HRM issues (emphasis is placed on developing problem solving and critical thinking skills) is able to discuss theoretical aspects in managing people in organizations successfully can describe practical relevance of successful HRM for organisational success
Economics
Macroeconomics	2	3
Macroeconomics Module: Economics Root module: Economics Semester: 4 Course code: MECO4VO Contact hours per week: 2 ECTS: 3 Course Content: Goods, money, and finance markets Concept of the market and market equilibrium Growth and technological progress Labour market and unemployment National accounts Monetary and fiscal policies (IS-LM and AS-AD models, closed economies, money supply, inflation) The public economy Production, interest rates and exchange rates Course outcome: The student can name and describe the fundamental economic theories of macro economics can explain and interpret the results from economic models and empirical findings is able to solve economic cases in macro economics evaluates and analyses international economic interactions as well as identifies their impact on the tourism industry
Information and Communication Technologies for TSM
E-Tourism	2	2
E-Tourism Module: Information and Communication Technologies for TSM Root module: Information and Communication Technologies for TSM Semester: 4 Course code: ET4ILV Contact hours per week: 2 ECTS: 2 Course Content: Providing content that is interesting, current, accurate, relevant, rich, and sufficiently detailed has become a competitive advantage for tourist boards and destinations. Tourism destinations and tourism businesses today face multiple challenges when trying to use their websites to attract customers and generate business results, including:Deploying and updating websites costs too much and takes too long.Web content is inaccurate or outdated, because the content owners (non-technical workers) cannot update the website.Content has to be published and maintained quickly, easily, and without requiring high-level technical knowledge by the content managers. Therefore, more and more suppliers in the tourism industry use and rely on CMS. A web content management system (WCMS) is a computer software system for organising and facilitating collaborative creation of documents and other content. A CMS is used for managing dynamic web content on web sites, such as articles, events, accommodations, pictures, hyperlinks, audio and video files etc.In this course we will work with popular Content Management Systems in the tourism industry. We will create a website and fill it with content. Course outcome: After completion of the course students are able to understand the importance of quality content in the context of eTourism to learn the basics of HTML structure to understand the difference between content and design to be aware of the content life cycle and the content production process to create the information structure for a complex website to become familiar with usability guidelines to learn how to write for the Internet and how to edit pictures to understand the tasks of a Content Manager to work with professional Content Management Systems (e.g. Tiscover, Nethotels)To understand the basics of performance measurement of websites (Web Metrics)
Specialised Business Administration for Tourism
Specialised Business Administration: Transportation Management	2	3
Specialised Business Administration: Transportation Management Module: Specialised Business Administration for Tourism Root module: Specialised Business Administration for Tourism Semester: 4 Course code: STM4VO Contact hours per week: 2 ECTS: 3 Course Content: The presentations on the Transport industry will be broken down into the following specific session topics: Transportation History Movement, Transport, Transportation Systems Modes of Transport Network & Hub-Systems Transportation Data and Importance Austria-Europe-TEN Players in Transportation, Infrastructure, Operators, Manufacturers Railway Systems Highway Systems, Pipelines Bus Transportation, Waterway Transportation Intermodality Transportation Economic Principles Indices, Parameters, Factors Economic and Transportation Demand Capacity Management Transportation Costs Investment Criteria, Infrastructure Cost Structures Transportation Companies Surface Construction Pre-Opening Investments Transportation Pricing Trends in Transportation Transportation Policy (Privatisation & Deregulation) Strategies, Policies, Drivers (Growth, Cost Structure Measurements, Volume Drivers LCC, Global Alliances, Other Alliances) Globalisation, Consolidation, Liberalisation Transportation Management Future in Transportation Airline Strategy Principles Transportation Products Visit to Transport Enterprises (Austrian Airlines, ÖBB) Course outcome: The student knows and understands the special business procedures in the areas of transport, hotels, travel agencies and travel organisers can identify and evaluate the critical success factors for hotels is able to analyse the specific operation problems for hotels in a solution oriented manner can interpret the evaluation and analytical methods for transport agreements knows the principles of travel planning and tourism product planning and can apply them appropriately
Specialised Business Administration: Tour Operating & Retail Travel	2	3
Specialised Business Administration: Tour Operating & Retail Travel Module: Specialised Business Administration for Tourism Root module: Specialised Business Administration for Tourism Semester: 4 Course code: STORT4VO Contact hours per week: 2 ECTS: 3 Course Content: Development of the market and company Structure of travel agencies Critical analysis of specific characteristics Travel agent joint ventures Travel industry value-added chains – agencies – Tourists - tourism products Price policies, tariffs, marketing instruments Course outcome: On successful completion of the course the student will be able to: Explain the basic characteristics of the travel agencies and tour operators; Discuss the importance of the travel intermediaries; Apply the criteria to define and develop new tourism products; Identify the different types of tours and the main destinations; Analyse the tour operator’s business; Describe trends in the travel industry.
Research Methodology
Marketing Research	2	3
Marketing Research Module: Research Methodology Root module: Research Methodology Semester: 4 Course code: MRES4ILV Contact hours per week: 2 ECTS: 3 Course Content: Determining the research objective Determining research design Developing research instruments Selecting samples and field work Analysis and interpretation of data Writing a final report Course outcome: On successful completion of this course, students will have an overview on different aspects of Marketing Research in tourism. In particular, students will be able to define the functions of marketing research in an organisation. understand the principles of marketing research - quantitative and qualitative. identify a marketing research problem and develop an appropriate approach to solve it. develop a design for a marketing research project. plan the (statistical) analysis of collected data and the interpretation of the outcome. prepare a report and presentation of the results. The aim of this course is not to prepare the student for a career in marketing research but to provide him/her with all necessary skills to evaluate the work of marketing researchers as a decision maker in a (tourism) organisation.
Soft Skills
Intercultural Competence	2	2
Intercultural Competence Module: Soft Skills Root module: Soft Skills Semester: 4 Course code: ICOM4ILV Contact hours per week: 2 ECTS: 2 Course Content: Influence of culture on organisations and their management Trans-cultural communication Creating cultural synergies Management of multicultural teams (including motivation, decision making, and career planning) Leadership skills and negotiating strategies in an international environment Course outcome: The student knows the different cultural forms and can interpret their relevance in a company environment can describe the basic modes of intercultural management and discuss their influence on leading a company can recognize and analyze the significance of different value systems and expectations from international negotiations.
Personality Training III	1	1
Personality Training III Module: Soft Skills Root module: Soft Skills Semester: 4 Course code: PS4WK Contact hours per week: 1 ECTS: 1 Course Content: Preparation and execution of negotiations The four phases of negotiations Negotiation tools Conflict communication Course outcome: This workshop will provide students with the fundamentals of negotiating in an international business environment based on the methods of the Harvard Negotiation Project. After two days of intensive training students will know how to: Deal with negotiations on a professional level using basic strategies Apply the most important rules of thumb Negotiate firmly while maintaining a co-operative attitude Manage the “one text” process Work with a clear win-win concept in mind Distinguish between interests and positions Prepare for negotiations in an efficient way Deal with difficult or powerful negotiating parties Build up professional business relations that last
Professional Competence
Professional Competence IV	0	7
Professional Competence IV Module: Professional Competence Root module: Professional Competence Semester: 4 Course code: PCOM4BOPR Contact hours per week: 0 ECTS: 7

Semester 5

Course	SWS	ECTS
Professional Competence
Professional Competence V	0	2
Professional Competence V Module: Professional Competence Root module: Professional Competence Semester: 5 Course code: PCOM5BOPR Contact hours per week: 0 ECTS: 2
Finance and Controlling
Finance and Investment	2	3
Finance and Investment Module: Finance and Controlling Root module: Finance and Controlling Semester: 5 Course code: FINI5VO Contact hours per week: 2 ECTS: 3 Course Content: The following topics will be discussed: financing concepts, budgeting process, criteria in investment planning, investment instruments Course outcome: The students will be familiar with different financing concepts be introduced to the budgeting process know various criteria in investment planning be able to discuss various investment instruments
Management
Project Management	2	3
Project Management Module: Management Root module: Management Semester: 5 Course code: PM5ILV Contact hours per week: 2 ECTS: 3 Course Content: Project, Project Management Project Initiation: Boundary and Context Definition, Stakeholder Awareness Project Planning: Project objectives, project deliverables (objects of consideration), work break down structure, scheduling, cost/resource planning Project Organisation: Project organisation chart, project communication structures, project roles Overview: Project Controlling, Project Close Down Course outcome: On successful completion of the course the students will be able to differentiate between projects, processes and programmes understand the benefits and boundaries of project management understand projects as social systems identify the main project success factors such as context-thinking, business-case thinking and social competences apply main project management methods describe the importance of project marketing reflect on project content, project process and give feedback
Bachelor Paper
Bachelor Seminar I	1	5
Bachelor Seminar I Module: Bachelor Paper Root module: Bachelor Paper Semester: 5 Course code: BA5BASE Contact hours per week: 1 ECTS: 5 Course Content: Hermeneutical and empirical researching, Stand and reporting of the bachelor-works, Theories and Hypothesis in Tourism-research Course outcome: Upon completion of this Course, students are able to: Operate independently on a selected theme with scientific methods. Meet the most important guidelines of scientific working Deliver a contribution to scientific questions of this field
Specialised Tourism Studies
Event Management	2	3
Event Management Module: Specialised Tourism Studies Root module: Specialised Tourism Studies Semester: 5 Course code: EM5ILV Contact hours per week: 2 ECTS: 3 Course Content: The course will provide information on the following Event Management topics: • Event concept and application fields • Economic importance of event management regional, national, international • Organizational forms in event management • Event concepts and feasibility • Event sponsorship strategies • Event Management and Marketing • Event planning, event marketing, event execution • Evaluation and significance of the concept of sustainability in event management • Services of event agencies, outsourcing • Legal framework in event management Course outcome: The aim of the course is to introduce students to the principles of Event Management and to make them familiar with the potential of Event Management.
Meeting Industry Management	2	3
Meeting Industry Management Module: Specialised Tourism Studies Root module: Specialised Tourism Studies Semester: 5 Course code: MIM5ILV Contact hours per week: 2 ECTS: 3 Course Content: The following topics will be covered: Introduction to the Meeting Industry Management and discussion of the essential differences between leisure tourism and business travel (motives, monetary effects, infrastructure, marketing). Individual Business Travel (market of individual business travel, cost factor in many companies. traveller needs in a changing environment and challenges for suppliers). Incentive travel (introduction of incentive travel as a motivational instrument and as a management tool. Planning phases from bidding to trip operation and billing). (Incentive sales approaches.) Conventions, Trade Shows, Corporate Meetings and Seminars. Course outcome: In this course, the student will be introduced to the areas of incentive travel, convention business, seminar and meeting marketing as well as to the essential know how of trade show planning. After this series of lectures the students should be able to understand the complex and manifold world of the meetings industry.
Sustainable Tourism Development	2	3
Sustainable Tourism Development Module: Specialised Tourism Studies Root module: Specialised Tourism Studies Semester: 5 Course code: STD5ILV Contact hours per week: 2 ECTS: 3 Course Content: Definitions of nature tourism, ecotorism, sustainable tourism, soft tourism. Measuring touristic impacts on Conflicts between nature/environmental protection and tourism Regional development Trends Course outcome: At the end of the course, the students should have knowledge and practice in the following areas: Nature and ecotourism in practice, sustainable development and sustainable tourism Climate Change and Tourism Landscape, Inventories and Regional Planning
Cultural Tourism	2	3
Cultural Tourism Module: Specialised Tourism Studies Root module: Specialised Tourism Studies Semester: 5 Course code: CULT5ILV Contact hours per week: 2 ECTS: 3 Course Content: The course introduces students to the broad spectrum of cultural tourism. This includes first to define the term culture, to address the dynamic concept of culture and to discuss cultural encounters. Traditional as well as new emerging forms and dimensions of cultural tourism will then be outlined and examined. An overview of cultural tourist attractions and criteria of successful attractions will be put forward. Strong emphasis will be placed on discussing the cultural tourist. By introducing different typologies of cultural tourists it will be shown that cultural tourists do not constitute a uniform market. Students will get an insight into different categorizations of cultural tourists based on motivation and depth of experiences sought.Furthermore, it will be illustrated that changes in the travelling public have implications on what is demanded as regards cultural tourism products/attractions and how they want to be experienced. Another aim of the course is therefore to address the concept of authenticity and the problem of commodification and to reflect critically on these issues. The last part of the course will focus on the management of cultural attractions. Course outcome: Upon completion of the course students should be able to: define cultural tourism and distinguish between different forms of cultural tourism; explain the various forms and dimensions of cultural tourism; describe the variety of cultural attractions and discuss criteria of successful attractions; demonstrate awareness of the cultural tourist and its characteristic traits; discuss critical issues such as commodification in relation to cultural tourism and cultural tourist attractions.
Languages
French V (Level A2/B1)	3	5
French V (Level A2/B1) Module: Languages Root module: Languages Semester: 5 Course code: FRENA25ILV Contact hours per week: 3 ECTS: 5 Course Content: World of work and its topics and terminology: Company types and structures Products of a company Business correspondence Business development Intercultural issues Consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure, understand texts in which common everyday or job-related language is used, enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life, report on experiences and events. (Level A2-B1 CEFR)
Spanish V (Level A2/B1)	3	5
Spanish V (Level A2/B1) Module: Languages Root module: Languages Semester: 5 Course code: SPANA25ILV Contact hours per week: 3 ECTS: 5 Course Content: Company types and structures Products of a company Business correspondence World of work and its topics and terminology Intercultural issues Consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure, understand texts in which common everyday or job-related language is used, enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life, report on experiences and events. (Level A2 - B1 CEFR)

Semester 6

Course	SWS	ECTS
Finance and Controlling
Controlling	2	3
Controlling Module: Finance and Controlling Root module: Finance and Controlling Semester: 6 Course code: CONT6VO Contact hours per week: 2 ECTS: 3 Course Content: Students will learn how to apply modern controlling concepts in tourism. Commonly used instruments of controlling will be practically applied. Course outcome: The students will be familiar with different concepts of controlling (operative and strategic). know how to apply financial ratios & ratio systems in the context of value-oriented controlling. develop an understanding of the functioning of business intelligence systems. be familiar with financial reporting issues. have an understanding of different business structures.
Management
Entrepreneurship	2	2
Entrepreneurship Module: Management Root module: Management Semester: 6 Course code: ENTR6ILV Contact hours per week: 2 ECTS: 2 Course Content: Entrepreneurship is course designed to understand the meaning of entrepreneurship and comprehension of starting-up a business. This course shall provide learners with the fundamental entrepreneurial competence in order to start a small enterprise. Furthermore it provides students the experiencing skills needed to effectively organize, develop, create, and manage their own business.This course is based upon the Entrepreneurial Learning which includes business, management, and entrepreneurship; communication and interpersonal skills. Emphasis is placed on the functions of marketing: distribution, financing, marketing information management, pricing, product/service management, promotion, selling, sources for financing investments different types of costs associated with opening and running a business elements of financials of a business plan such as balance sheet income statement, three year forecasted income statement, repayment plan cash flow calculations and risk analysis. Additional topics to be addressed slightly are assessment of personal skills, the understanding of small businesses and its place in our global economy, interpersonal skills, developing and assessing business ideas, and the role quality and service play in business. Students have to develop a written business plan for a business of their choice. Course outcome: After completion of the course students are able to analyze the characteristics and skills of successful entrepreneurs individually and in a team. develop a business idea through brainstorming and analysis of ideas generated and they should be able to appraise different business plans and write a short outline/executive summary of a business plan. investigate the market and to develop a marketing strategy and compile a marketing plan out of these findings. select the appropriate organization/ administration structure and prepare a business strategy. operating plan including R&D planning. prepare a finance and investment plan. prepare financial statements necessary for a business plan and to assess included risks. present and defend a business plan.
Bachelor Paper
Bachelor Seminar II and Bachelor Paper	1	8
Bachelor Seminar II and Bachelor Paper Module: Bachelor Paper Root module: Bachelor Paper Semester: 6 Course code: BA6BASE Contact hours per week: 1 ECTS: 8 Course Content: At the beginning students will be provided with theoretical input on how to conduct and analyse qualitative research including expert interviews and focus group discussions. Students will have the opportunity to discuss technical issues related to their work in two individual coaching sessions. Depending on the individual requirements the following topics will be covered: Help with finding adequate literature Structure of the BA paper Help with literature Review Academic Writing Citing / Rules for Citations Quantitative Data Analyses Qualitative Methods Preperation for defense of BA Paper Course outcome: Upon completion of this seminar students should have formulated their research questions executed the literature research on the Topic structured their their bachelor paper applied appropriate methods of scientific work applied the formal requirements of a bachelor paper
Bachelor Exam	0	2
Bachelor Exam Module: Bachelor Paper Root module: Bachelor Paper Semester: 6 Course code: BEX6AP Contact hours per week: 0 ECTS: 2 Course Content: Presentation of bachelor paper and case study provided for the bachelor exam Oral examination on the bachelor paper (in accordance with section 16 Fachhochschul-Studiengesetz [University of Applied Sciences Studies Act]), and the links to related subjects on the curriculum (in accordance with section 16 University of Applied Sciences Studies Act). Course outcome: In the bachelor exam, students demonstrate their ability to: present their bachelor paper and the question they addressed in a manner appropriate to the target audience, and defend the paper before an expert committee, outline the significance of the findings for professional practice and research, and present supporting arguments, answer follow-up questions on degree-programme subjects and the links between them, and justify their answers.
Specialised Tourism Studies
Tourism Product Development	2	3
Tourism Product Development Module: Specialised Tourism Studies Root module: Specialised Tourism Studies Semester: 6 Course code: TPD6ILV Contact hours per week: 2 ECTS: 3 Course Content: The tourism product is a fragmented bundle of intangible, perishable, immovable and heterogeneous service components. More specifically, the tourism product is delivered by many suppliers in a destination supply chain, which demonstrates the importance of destination competitiveness tied to the ability and willingness to cooperate while paying particular attention to customers’ needs. In a world of increasingly dynamic changes and continuous internationalisation and globalisation, innovation and a better understanding of core competences can be seen as critical success factors of sustainable competitive advantage.This course incorporates both strategic and operational dimensions of new product and service development for the tourism and hospitality industry. A variety of concepts and methods will be discussed in class. Course outcome: Students will be able to: to recognise the importance of innovation to understand the basic concepts of innovation and product development theory to be able to describe the nature and structure of tourism products to determine the key factors triggering and contributing to successful product development to apply processes and methods for product innovation and development to identify elements and product development strategies by having a look at international best-of-class case studies to understand total quality management issues in tourism product development
Destination Management	2	3
Destination Management Module: Specialised Tourism Studies Root module: Specialised Tourism Studies Semester: 6 Course code: DM6ILV Contact hours per week: 2 ECTS: 3 Course Content: The following contents are covered: Development and conception of destinations and the destination management Tourism organizations and their role in the destination management Presentation of different destination management (models) systems in international perspective Stakeholder in destinations, and the management of change Destination life cycles Development of strategic business plans Course outcome: Introduction to the basics of destination management. The students shall be able to discuss typical developments and problems in tourism destinations and be able to provide problem solutions. Hence great attention is put on analytic procedures in the sense of problem solutions.
Health and Spa Tourism	2	3
Health and Spa Tourism Module: Specialised Tourism Studies Root module: Specialised Tourism Studies Semester: 6 Course code: HSPT6ILV Contact hours per week: 2 ECTS: 3 Course Content: This course provides an introduction to “Health and Spa Tourism”. Students will be provided with an overview on this topic, from definitions and basic principles of Health and Spa Tourism to the topics of Product Development and Quality Management. The course focuses framework conditions (e.g. aging society, changing travel motivations) and shows strategies of the tourism industry in general and tourism providers in particular to meet these challenges.A conceptual approach of Tourism Marketing is used to structure the course in four parts, consisting of subject-related modules: Introduction, basic principles, definitions, history of “Health and Spa” Society in change - framework conditions for Health and Spa Tourism Product Development in the field of Health and Spa Tourism - with special focus on Quality Management Case Studies: Profiles of “Health and Spa Destinations” Course outcome: On successful completion of this course, students will have an overview on various basic aspects, concepts and strategies of “Health and Spa Tourism”. Students will be able to… define “Health and Spa Tourism” give an overview of the history and development of “Health and Spa Tourism” and discuss inter-linkages between the historic development and the present status of that sector describe and analyse the specific products and services, as well as product and strategy development describe the specific framework conditions such as changing markets for Health and Spa Tourism analyse quality management issues in “Health and Spa Tourism”
Sports Tourism	2	3
Sports Tourism Module: Specialised Tourism Studies Root module: Specialised Tourism Studies Semester: 6 Course code: ST6ILV Contact hours per week: 2 ECTS: 3 Course Content: The course will start with a general introduction, within lectures, into sports tourism and sports marketing Sports Tourism (Introduction, Sports organization, Infrastructure, Branding, Sponsors Partner Program) Sport Sponsoring (Benefits of sponsoring, Strategic sponsoring / theory, Kinds of sports sponsorship, Sponsoring principles, What do I need to do to find a sponsor?) Activation of Sponsoring / Integration into Marketing Mix (Theory, Examples, Testimonials, development of an activation campaign of a selected Sponsorship) Media Partnerships and PR in sports marketing (PR in sports, Media Partnerships, Content development & content distribution) monitoring (The importance of research, Analysis of Sponsorships, Development, Return on Investment) Course outcome: Upon completion of the course students shall Have a clear insight into the world of sports tourism Get a broad understanding of sports sponsoring, how to sell sponsorships and how to analyse sponsorhips Experience how to activate sponsoring within the marketing mix Learn how to use PR and media within the world of sports and get an idea of how to create and distribute PR content Learn how to develop concepts, present oneself and one`s creative ideas and how to defend one´s ideas.
Languages
French VI (Level B1)	2	3
French VI (Level B1) Module: Languages Root module: Languages Semester: 6 Course code: FRENB16ILV Contact hours per week: 2 ECTS: 3 Course Content: Types and forms of tourism France as an exporting country Marketing Consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure, understand texts in which common everyday or job-related language is used, connect phrases in a simple way in order to report on experiences and events in the past, enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life. (Level B1 CEFR)
Spanish VI (Level B1)	2	3
Spanish VI (Level B1) Module: Languages Root module: Languages Semester: 6 Course code: SPANB16ILV Contact hours per week: 2 ECTS: 3 Course Content: Business development Tourism and export-related topics Banking institutions Intercultural issues Consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure, understand texts in which common everyday or job-related language is used, connect phrases in a simple way in order to report on experiences and events in the past, enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life. (Level B1 CEFR)

Study abroad

Spend a semester or more at one of our 139 partner universities. A unique experience!

The exchange semester

Key features

What makes our Tourism and Leisure Management degree programme so special? Here’s an overview.

Studying the international way

Linguistically, you'll grow by leaps and bounds by perfecting your English skills – after all, the lectures are held in English. In addition, you’ll learn or further improve another foreign language during your degree, choosing between Spanish or French.

You can also go abroad with the option of spending semester 3 at one of our 139 partner universities – the perfect opportunity to further develop your cross-cultural skills.

Ideally equipped for the globalised world

While you’re still at university, you’ll cultivate contacts with important representatives of the tourism industry – during the excursion to ITB Berlin in semester 3 or an optional excursion to the IMEX Future Leaders Forum in semester 6, for instance. And lectures in Krems are held by experts in their field, who incorporate lots of practical examples and projects.

Your training will be concluded with a sharp focus on an increasingly important set of soft skills. They’ll help you to become a confident and self-assured tourism professional. In seminars and workshops you’ll develop your presentation, negotiation and sales skills as well as explore teambuilding methods. You’ll also learn to set your own personal goals and to rigorously pursue them.

In addition, you and your classmates will spend a fascinating week abroad visiting first-class innovative tourism companies. Two courses complement this intensive week, helping you to consolidate your cross-cultural skills and to gain an even better understanding of the travel industry.

Discover your interests

One in ten jobs worldwide is directly linked to tourism – a good argument for pursuing a career in this sector. The Krems bachelor programme centres on the operational aspects of this fast-growing industry.

In addition to general lectures on the tourism industry, towards the end of your studies you’ll delve into specialised areas of tourism and leisure. In addition to event management, you’ll look at the specific features of cultural, sports, health, and sustainability tourism, as well as destination management and the convention industry.

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Key skills

When you graduate, you will have developed wide-ranging professional and theoretical expertise and skills, as well as strong interpersonal abilities.

A true professional

During the degree you learn about the basics of business administration, economics and law.

Understanding complex functions within organisations and the interplay between departments is another core competence. You will be aware of just how important an enduring corporate culture is, and become an advocate for strengthening the culture at your company.

You also study the following business disciplines during your degree:

Accounting and finance: You have all the skills required to take on bookkeeping, accounting or controlling duties. You are also familiar with various financial instruments and budgeting tools, and how to deploy them effectively.
Marketing: You will study key marketing models, with a focus on typical marketing methods, international marketing, and market research.
Human resource management, logistics and organisational development: You will become familiar with key responsibilities of HR managers and learn how to handle cross-cultural differences. The course also provides an overview of logistics and procurement, and teaches you how to incorporate aspects of quality assurance in your approach to work. Your extensive basic business knowledge also enables you to play a part in preparing business plans.

Microeconomics and macroeconomics are core elements of the curriculum. After completing your degree, you will have a clear understanding of major global interrelationships, which can feed into your organisation’s decision-making processes.

The programme also provides an overview of various legal topics, with an emphasis on international and European law, as well as geopolitical relationships.

Get ahead with impressive language skills

As English is the language of instruction and everyday communication on the programme, after completing your degree you’ll cut a confident profile on the international stage. You will have the speaking and writing skills to communicate fluently – which will look great on your CV.

On top of that, you also study an additional foreign language throughout the programme, choosing from Spanish or French.

Strong interpersonal skills

Besides professional expertise, interpersonal skills will play a major role in your day-to-day work.

This is why we place a particular emphasis on soft skills. You will develop your teamworking abilities in various group work situations, as well as learning how to manage conflicts in the group. We also help you to enhance your presentation skills, put you in a position to take on team leadership functions and teach you how to use conflict resolution tools.

A stand-out feature of the degree programme is that it enables you to develop strong cross-cultural abilities, thanks to the programme’s distinctive international focus. You learn how to handle contrasting views and approaches more effectively and identify potential in teams comprising members with a variety of personal and cultural backgrounds. Put simply, in your career you’ll be able to deal expertly with business partners from all over the world.

Strong academic foundations

Analysing research-related questions is an important aspect of higher education. This is why we help you to develop academic skills that allow you to understand and successfully participate in research processes.

For your bachelor paper, you'll address an area such as “Digital transformation in travel and tourism”, “Brand management in tourism destinations”, “Trends in wellness tourism” or “Sustainable event management”, to name just a few of the topics chosen by students in the past. And in the course of your academic research, you’ll establish valuable contacts to companies for your future career!

Detailed knowledge: specialised tourism studies

If there’s one constant throughout the programme, it’s the clear focus on the tourism industry. You’ll learn the basics, but you'll also be learn about specialised areas of tourism.

That’s why, when you graduate, you'll be a sought-after tourism expert.

Career options

After completing the Tourism and Leisure Management bachelor degree programme, you'll have the world at your feet. Whether you decide to go abroad or work in Austria, you will be qualified to assume entry-level positions in a wide-range of industries and departments.

You have the choice of immediately applying your new skills and expertise to your career or enrolling for a master degree – at IMC Krems, for instance, you can register for the Marketing (with an elective focus on tourism), International Business and Export Management, or Management master programmes. Alternatively, you can complete a master degree in a business-related subject at another Austrian or foreign university.

The professional areas open to graduates include
Hotel industry, system catering, and catering
Travel agencies and tour operators
Tourism travel operators such as airlines and bus companies
Regional tourism planning and development organisations
Tourism information and communication technology companies
Sports organisations and sports event management
Casinos and theme parks
Event agencies
Conference centres
Arts and cultural institutions
Spa and wellness facilities
National park centres

10 good reasons

What makes us special? We are more than happy to tell you about the aspects of our university, which we are especially proud of.

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Krems

Friendly and cosmopolitan: The city attracts students from all over the world, who come to study, research and work together.

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Service centers

Our university has removed a host of administrative hurdles, leaving you free to concentrate fully on your studies.

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Advisory Service

Do you have questions regarding our degree programmes or the application? Contact our Prospective Student Advisory Service.

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Opinions: Tourism and Leisure Management

Click through the videos of the degree programme.

3 good reasons

3 wrong perceptions

3 necessary traits

3 bad ideas

3 career options

3 good reasons for krems

Our info events

Thursday
12.12.2019
14:00
Bachelor Info Day
One afternoon in a very personal atmosphere with our students and programme directors.
#Bachelor Info Day
IMC Campus Krems | Wing G1IMC Campus Krems | Wing G1
Saturday
22.02.2020
09:00
Open House
All information about studying at the IMC FH Krems.
#Open House
IMC Campus Krems | Wing G1IMC Campus Krems | Wing G1
Thursday
19.03.2020
14:00
Bachelor Info Day
One afternoon in a very personal atmosphere with our students and programme directors.
#Bachelor Info Day
IMC Campus Krems | Wing G1IMC Campus Krems | Wing G1

Show all events

Our team

Get to know the core team of our bachelor degree programme Tourism and Leisure Management.

Prof.(FH) Mag. Claudia Bauer-Krösbacher, PhD
Programme Director Tourism and Leisure Management
Institute International Business
+43 2732 802 394
claudia.bauer-kroesbacher@fh-krems.ac.at
IMC International Campus Piaristengasse
Activ in the degree programmes
Tourism and Leisure Management
Bachelor of Arts in Business / full-time
Tourism and Leisure Management
Bachelor of Arts in Business / part-time
Projects
Grünräume als Tourismusattraktionen: Wien im Vergleich zu ausgewählten europäischen Städten
Department of Business
„GrünRaum“: Inwertsetzung von Grünräumen
Department of Business
Kulturelle (Garten-) Tradition als Schwerpunkt für nachhaltigen Tourismus - CultTOUR
Department of Business
Hybrid Parks – Entwicklung eines Messmodells
Department of Business
Prof.(FH) Mag. Claudia Bauer-Krösbacher, PhD
Programme Director Tourism and Leisure Management
Programme Director Tourism and Leisure Management
Prof.(FH) Mag. Claudia Bauer-Krösbacher, PhD

Full-time Lecturers

Hon.Prof.(FH) Mag. Alfred Siedl
Professor Department of Business
Institute Business Administration & Management
+43 2732 802
alfred.siedl@fh-krems.ac.at
Core Competencies
Statistics, Business Mathematics
MS Office, SPSS, GeoGebra
Activ in the degree programmes
Betriebswirtschaft für das Gesundheitswesen
Bachelor of Arts in Business / full-time
Medical and Pharmaceutical Biotechnology
Master of Science in Engineering / full-time
Tourism and Leisure Management
Bachelor of Arts in Business / full-time
Tourism and Leisure Management
Bachelor of Arts in Business / part-time
Hon.Prof.(FH) Mag. Alfred Siedl
Professor Department of Business
Hon.Prof.(FH) Univ.Doz. Prof. Dr. Irfan Arikan
Professor Department of Business
Institute International Business
+43 2732 802 373
irfan.arikan@fh-krems.ac.at
IMC International Campus Piaristengasse
Core Competencies
Tourism
Guiding
Activ in the degree programmes
Tourism and Leisure Management
Bachelor of Arts in Business / full-time
Tourism and Leisure Management
Bachelor of Arts in Business / part-time
Hon.Prof.(FH) Univ.Doz. Prof. Dr. Irfan Arikan
Professor Department of Business
Dr. Elisa Hergueta-Covacho, E.H. Lic., MA
Professor Department of Business
Institute International Business
+43 2732 802
elisa.hergueta@fh-krems.ac.at
Activ in the degree programmes
Tourism and Leisure Management
Bachelor of Arts in Business / full-time
Export-oriented Management
Bachelor of Arts in Business / full-time
Tourism and Leisure Management
Bachelor of Arts in Business / part-time
Dr. Elisa Hergueta-Covacho, E.H. Lic., MA
Professor Department of Business
Mag. Stephanie Tischler
Research Assistant / Department of Business
Institute International Business
+43 2732 802 180
stephanie.tischler@fh-krems.ac.at
IMC International Campus Piaristengasse
Core Competencies
marketing research, tourism research
quantitative and qualitative research methods
health and sport tourism, consumer behaviour
Activ in the degree programmes
International Wine Business
Bachelor of Arts in Business / full-time
Tourism and Leisure Management
Bachelor of Arts in Business / full-time
Tourism and Leisure Management
Bachelor of Arts in Business / part-time
Projects
InRuTou - Innovationen im ländlichen Tourismus
Department of Business
Nachhaltige Innovationen in der Hotellerie
Department of Business
Hybrid Parks – Entwicklung eines Messmodells
Department of Business
Mag. Stephanie Tischler
Research Assistant / Department of Business
Prof.(FH) Wolfgang Wagner
Professor Department of Business
Institute International Business
+43 2732 802 302
wolfgang.wagner@fh-krems.ac.at
Core Competencies
Financial management
Hotel management
eLearning
Activ in the degree programmes
Tourism and Leisure Management
Bachelor of Arts in Business / full-time
Tourism and Leisure Management
Bachelor of Arts in Business / part-time
Export-oriented Management
Bachelor of Arts in Business / full-time
Prof.(FH) Wolfgang Wagner
Professor Department of Business

Application and admissions – the next steps

You've found a course that's a perfect fit? Great – you’ve already taken the most important step! We’ve put together an overview to guide you through the next steps.

1

Admission requirements

We'll be happy to inform you about the requirements you have to meet in order to apply.

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2

Admissions procedure

Preparation is everything – read up on the admissions procedure in detail.

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3

Important dates and deadlines

What deadlines do you need to keep an eye on for your online application? Get an overview.

Details

Application deadline	31/01/2019
Application deadline 2	31/03/2019
Application deadline for non-EU nationals	31/03/2019
Extended application deadline Does not apply for applications from non-EU nationals.	15/04/2019 - 30/06/2019

4

Apply online

You've decided for one of our degree programmes? First of all: congratulations and thank you for choosing us! We’ll be happy to guide you step-by-step through your online application.

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5

Study-relevant dates

You would like to plan ahead and would like to know when your degree programme starts? Here you will find the answer!

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Questions about the degree programme?

Prospective Student Advisory Service

Do you have questions regarding the entry requirements, the admission procedure and more? Our Prospective Student Advisory Service is happy to help.

+432732802222

information@fh-krems.ac.at

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Join our Facebook group: Direct your questions to our students and get first-hand accounts about studying at IMC Krems.

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Tourism and Leisure Management bachelor degree programme

What are tourists’ top needs? What might tourism products look like in the future? How do you market a tourist destination? How do you stage an event and what challenges are involved?

Part-time

English

6 semesters

EUR 363.36

The degree programme: Bachelor of Arts in Business (BA)

Business administration

Core topics of the Tourism and Leisure Management degree programme

Programme director Claudia Bauer-Krösbacher

A formula for success: theoretical knowledge + practical experience

The basics

Practical elements and time abroad

Advanced courses

Curriculum

Semester 1

Principles of Management I

Accounting I

Marketing I

Software Applications I