Tourism and Leisure Management bachelor degree programme

What are tourists’ top needs? What might tourism products look like in the future? How do you market a tourist destination? How do you stage an event and what challenges are involved?

You’ll work on these and other business-related questions in our part-time bachelor programme. And on top of this, you'll learn a foreign language in addition to English, our language of instruction, allowing you to benefit from countless international connections and relationships. In three years, you'll be ready for an international career!

The degree programme

In an age of rapidly changing global markets, prospective managers are constantly facing new challenges. The Tourism and Leisure Management bachelor degree programme provides you with the tools to succeed locally and internationally in this environment.

The aim of this English-language bachelor programme is to equip you with in-depth business administration expertise. The tourism and leisure industry is the centre of attention throughout the programme.

Tourism and Leisure Management was IMC Krems’ first degree programme. So we have maintained close contacts with the tourism sector for more than 25 years. You profit from this as well!

The degree features an ideal blend of theoretical elements with practical insights and discussions. It also stands out for its strong international focus. You study with fellow students from all over the world, and have the opportunity to spend semester 3 abroad at one of our partner universities.

TIP

A particularly attractive option is the dual degree we offer in conjunction with the Haaga-Helia University of Applied Sciences, Finland. Besides obtaining a bachelor of arts at IMC Krems, you will also be accredited with a degree from our partner institution.

Student stories

Business administration

Business administration focuses on how organisations and companies are managed.

In other words, it examines business processes with the aim of providing insights into the planning, implementation and evaluation of responsibility, approaches and objectives in different parts of a business.

Business administration topics include: accounting and finance, marketing, human resources and logistics.

Core topics of the Tourism and Leisure Management degree programme

Tourism is an umbrella term for travel. It’s not only one of the largest, but also one of the fastest growing industries worldwide. Furthermore, it’s considered to be one of the world’s most significant sectors for employment.

In addition to the travel industry, the hospitality and leisure industries are also elements of tourism.

There are a number of specialised areas in the tourism and leisure industry as well. These are covered in our bachelor programme in the Specialised Tourism Studies module. To give you a few examples: event management, tourism with an emphasis on sport, culture and health, and sustainable travel.

Studium Tourism and Leisure Management - Studierende im Untergeschoss

Studium Tourism and Leisure Management- Frau hält ein Buch nach oben

Studium Tourism and Leisure Management- Studierende lesen ein Buch

" One of the hallmarks of the tourism industry is its internationality. Learn new languages, study with classmates from different nations and benefit from their diverse professional experience. Learn new languages and take the opportunity to go on a semester abroad. In short: have the time of your life! "
Programme director Claudia Bauer-Krösbacher

A formula for success: theoretical knowledge + practical experience

The programme is built on three pillars.

1
1. The basics
Semesters 1-4
In the programme’s first few semesters, you'll mainly cover the basics of business administration, including marketing, management, and accounting – in terms of how they apply to the tourism industry.
You'll also focus on language skills – choosing an additional foreign language from a pool of 6 languages – international tourism markets, research methods, and soft skills. Then you'll concentrate on another key element of the programme: cutting-edge information and communications technology (ICT).
2
2. Practical elements and time abroad
Semesters 1-6
All courses have a strong practical focus. Most of the teachers come directly from the tourism industry and use real-world examples to illustrate course content. In your part-time studies, you’ll also benefit from the experience and know-how of your classmates. So you can look forward to lively discussions!
In semester 3 you’ll have the option of spending a semester abroad at one of our 150+ partner universities.
Since this is a part-time degree programme, you'll need to provide proof that you’re working in tourism or in tourism-related sectors. The extent required depends on the ECTS shown in the curriculum (e.g. 6 ECTS = internship amounting to 150 hours per semester).
3
3. Advanced courses
Semesters 5-6
In the final two semesters you’ll delve into more detail, learning more about various aspects of tourism. From event management to sustainable tourism to sports, cultural and health tourism: you’ll gain extensive insights into these specialised areas of tourism and future growth markets.
This is the perfect opportunity for you to discover your interests, contribute new ideas and implement projects.

Curriculum

What can you expect from your studies? The curriculum provides an overview.
Click on the individual courses for further information.

Course	SWS	ECTS
Accounting and Financing
Accounting I	2	4
Accounting I Module: Accounting and Financing Root module: Accounting and Financing Semester: 1 Course code: ACC1VO Contact hours per week: 2 ECTS: 4 Course Content: Introduction to the basics and principles of accountancy Accounting rules, recording of business transactions, and preparation of a trial balance and basic final accounts Yearend adjustments and introduction to final accounts of limited companies Production of the final accounts in a comprehensive example Course outcome: Upon completion of this course, students are able to apply the principles of accounting and explain how the various sections of an accounting system co-ordinate, explain the effects of accounting rules, establish simple annual accounts incorporating accounting adjustments, distinguish between private and public limited companies, prepare a basic set of company accounts.
Management
Principles of Management	2	3
Principles of Management Module: Management Root module: Management Semester: 1 Course code: B_POM1VO Contact hours per week: 2 ECTS: 3 Course Content: Management history and the development of management theories and concepts Managerial levels, skills a manager needs, tasks a manager performs, roles a manager plays Key business administration concepts, efficiency principle (efficiency and effectiveness), minimum and maximum principles Overview of company functions o Management: definitions and principles of management (the 4 management functions: planning, organizing, leading, controlling) o Marketing: basics and principles, 4Ps o Basics and principles of - Production, procurement and logistics - Investment, finance and accounting The business environment – stakeholders and stakeholder management Company vision and mission Business administration in an academic context: Taylorsim, PIMS model; principles and examples of scientific research in management Course outcome: Upon completion of the course, students are able to explain the four management functions: planning, organizing, leading, controlling, explain key business administration concepts, such as the efficiency principle and minimum and maximum principles, give an overview of company functions (management, controlling, marketing, procurement, production, investment, finance, accounting), analyse a business environment and understand how different stakeholders of an organisation have to be taken care of, give examples of a company’s vision and mission, explain different managerial levels, skills a manager needs, tasks a manager performs and roles a manager plays, explain the milestones in management history and the development of management theories and concepts, explain business administration in an academic context as well as basic concepts and theories used in scientific research on management.
Sustainability and Ethics in Leadership	1	1
Sustainability and Ethics in Leadership Module: Management Root module: Management Semester: 1 Course code: B_SEL1VO Contact hours per week: 1 ECTS: 1 Course Content: Current social, ecological and economic trends Principles and history of the concept of sustainable development Business ethics and its application in companies Leadership and its role in addressing future challenges in our society Course outcome: Upon completion of this course, students are able to reflect on values and further conditions necessary for sustainable leadership, explain practical tools for leadership, sustainability and ethics, discuss their role in business contributing to the Sustainable Development Goals.
Marketing
Marketing I	2	3
Marketing I Module: Marketing Root module: Marketing Semester: 1 Course code: MKT1VO Contact hours per week: 2 ECTS: 3 Course Content: Definition of basic marketing concepts and key marketing terms Marketing environment and categories Strategic marketing: market segmentation, targeting, and positioning Communication channels Strategic marketing management: global marketing strategies, competitive strategies. Course outcome: Upon completion of this course, students are able to explain the scope of marketing and its role and impact in business, discuss marketing as an integrative organizational effort to maximize customer satisfaction and value, explain key marketing terms, fundamental concepts and tools, and differences between marketing of consumer products/services and industrial products/services, identify crucial product and service dimensions, list different segmentation variables and explain the concept of targeting and positioning, distinguish between different communication channels and their key characteristics, explain the key characteristics of global and competitive marketing strategies
Fundamentals of Tourism
Understanding Tourism	2	3
Understanding Tourism Module: Fundamentals of Tourism Root module: Fundamentals of Tourism Semester: 1 Course code: UT1ILV Contact hours per week: 2 ECTS: 3 Course Content: Definitions, terminology & basic concepts Socio-economic and political frameworks Structure and sectors of the tourism and leisure industry Development of international tourism Characteristics of the major tourism segments & players Austria’s tourism industry in an international and global context Sources and data bases for tourism related data Course outcome: Upon completion of this course, students are able to define technical terms in tourism describe and define specific tourism segments and sectors and their characteristics, explain the basic structure of the tourism and leisure industry as well as tourism dependent and tourism induced fields, identify and make use of reliable sources of travel-related (secondary) data.
Tourism Geography	2	2
Tourism Geography Module: Fundamentals of Tourism Root module: Fundamentals of Tourism Semester: 1 Course code: TG1ILV Contact hours per week: 2 ECTS: 2 Course Content: Concepts, classifications and measurements of travel and tourism geography Geographies of tourism supply and demand Impact factors on tourism flows (e.g. climate, transport, political situations) Case studies: international regional tourism geographies Course outcome: Upon completion of this course, students are able to explain concepts, classifications and measurements of travel and tourism geography, describe and interpret the interplay of supply and demand in tourism, describe and interpret factors that influence tourism flows.
Soft Skills
Rhetoric and Presentation	1	1
Rhetoric and Presentation Module: Soft Skills Root module: Soft Skills Semester: 1 Course code: B_RP1WK Contact hours per week: 1 ECTS: 1 Course Content: Prepare and structure a convincing business presentation Handling of different media in a professional way Guiding audience attention, manage interruptions and objections Use of voice and diction to raise attention levels, dramatic pauses and key gestures to reinforce arguments Course outcome: Upon completion of the course, students are able to create and structure a professional business presentation, master a variety of media to improve performance and impact, show vocal abilities to get attention and support arguments, demonstrate efficient rhetoric tools to get the point across
Language
French I (Level A1)	2	3
French I (Level A1) Module: Language Root module: Language Semester: 1 Course code: FRENA11ILV Contact hours per week: 2 ECTS: 3 Course Content: Welcome and introducing yourself Information about yourself and your family Weather Shopping conversation Acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to understand familiar words and very basic phrases relating to themselves, their family and immediate concrete surroundings, ask and answer simple questions in areas of immediate need or on very familiar topics. They are able to read very short, simple texts and write short, simple notes and messages in everyday situations.
Spanish I (Level A1)	2	3
Spanish I (Level A1) Module: Language Root module: Language Semester: 1 Course code: SPANA11ILV Contact hours per week: 2 ECTS: 3 Course Content: Welcome and introducing yourself Information about yourself and your family Making plans and leisure activities Locations and giving directions Shopping Conversation at the restaurant Acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to understand familiar words and very basic phrases relating to themselves, their family and immediate concrete surroundings, ask and answer simple questions in areas of immediate need or on very familiar topics, read very short, simple texts and write short, simple notes and messages in everyday situations.
Business English I	1	1
Business English I Module: Language Root module: Language Semester: 1 Course code: BEI1ILV Contact hours per week: 1 ECTS: 1 Course Content: World of work and its topics and terminology Different types of communication (formal and informal) Qualities of a good presentation Consolidation of acquired and acquisition of new grammatical structures in a professional context. Course outcome: Upon completion of the course, students are able to apply the functional language in tourism business contexts and tourism related world of work, handle and understand high quality presentations, understand texts in which common job-related language is used, use the written language effectively in a tourism business context.
Scientific Methods and Tools
Foundations of Empirical Social Research	1	1
Foundations of Empirical Social Research Module: Scientific Methods and Tools Root module: Scientific Methods and Tools Semester: 1 Course code: B_FESR1VO Contact hours per week: 1 ECTS: 1 Course Content: Fundamentals of Philosophy of Science o Induction, deduction o Gain of knowledge, logical conclusions o Theory, model, concept o Research questions, hypotheses o Ethics in research Methods overview o Qualitative and quantitative methods (surveys, experiments, overviews, interviews, focus groups) o quality criteria of scientific measurements (reliability, validity) o Constructs and their operationalisation o Method combination o Sampling Basic principles of scientific work o Process of scientific research processes, in particular topic identification, research questions and method selection o citation standards, source research and criticism o Development of scientific work Course outcome: Upon completion of the course, students are able to Design and methods: o to explain the difference between qualitative and quantitative methods and research approaches and their quality criteria, o to clearly identify the main components of a series of qualitative and quantitative methods, to explain their application and the combination of different methods, o to name ethical standards of scientific research. Sampling and measurement: o define different sampling methods, o to explain the basics of the measurement of constructs. Procedure and the process of the survey: o to present the different phases of the research process, o find suitable literature for a scientific work and cite sources, o to explain the standard structure of a scientific work.
Tourism Research Exercises	1	1
Tourism Research Exercises Module: Scientific Methods and Tools Root module: Scientific Methods and Tools Semester: 1 Course code: TRE1PS Contact hours per week: 1 ECTS: 1 Course Content: Writing an individual paper according to scientific guidelines presented in foundations of empirical social research Reference management software Course outcome: Upon completion of this course, students are able to use the library sources and identify relevant sources on a given tourism topic, reference and setting up a reference list using reference managers, apply knowledge of basic paper structure, including introduction, body and conclusion, introduce, position and integrate source material into the body of a paper, demonstrate ability to write for an academic audience.
Principles of Business Data Analysis	2	3
Principles of Business Data Analysis Module: Scientific Methods and Tools Root module: Scientific Methods and Tools Semester: 1 Course code: B_PBDA1ILV Contact hours per week: 2 ECTS: 3 Course Content: Data collection, formatting, formulas, functions, charts, data lists and pivot tables Interaction with relational data sources, form controls Working with a spreadsheet program Course outcome: Upon completion of the course, students are able to using a spreadsheet program to solve economic problems using formulas, functions and diagrams and explain the relationship with relational databases.
Professional Competence
Professional Competence I	0	4
Professional Competence I Module: Professional Competence Root module: Professional Competence Semester: 1 Course code: PCI1BOPR Contact hours per week: 0 ECTS: 4

Course	SWS	ECTS
Accounting and Financing
Accounting II	2	3
Accounting II Module: Accounting and Financing Root module: Accounting and Financing Semester: 2 Course code: ACC2VO Contact hours per week: 2 ECTS: 3 Course Content: Introduction to the basics of financial accounting using the British accountancy system resulting in the preparation of final accounts for corporations in the manufacturing and in the service industry US-GAAP and the Uniform system of Accounts for the Lodging Industry specialisation in the hospitality industry First steps in managerial accounting Methods of accounts analysis Introduction into cost concepts and their application in decision making situations Course outcome: Upon completion of this course, students are able to prepare a basic set of company accounts for manufacturers and service providers, produce the final accounts of a hospitality organization using the USALI, use key ratios and other methods of accounts and results analysis, apply a range of cost concepts for different decision-making situations.
Economics
Microeconomics	2	3
Microeconomics Module: Economics Root module: Economics Semester: 2 Course code: B_MIC2VO Contact hours per week: 2 ECTS: 3 Course Content: Basics (scarcity, positive vs. normative, micro- vs. macroeconomics, opportunity cost, sunk cost) Consumer choice o Budget o Preferences and utility o Income and substitution effect o Individual demand o Market demand o Elasticities (price elasticity of demand, cross-price elasticity, income elasticity) Production Theory o Production in the short and long run o Cost o Profit maximisation o Individual and market supply Market o Market equilibrium o Welfare analysis (consumer and producer surplus) o Price floors and price ceilings o Market competition (perfect competition vs. monopoly) Market failures and government intervention o Externalities Public goods Course outcome: Upon completion of this course, students are able to explain and analyse consumer behavior and graphically solve the utility maximisation problem including the impact of price and income changes on the consumption choice, explain and analyse behavior of the firm and graphically solve and mathematically the profit maximisation problem under perfect competition and monopoly, graphically and mathematically determine the consumer and producer surplus as well as how those are affected by price floors and price ceilings as well as changes resulting from monopolistic competition, explain and analyse market failure and the role of the government, explain and analyse different policies from an economic perspective.
Law
Principles of Private and Public Law	2	2
Principles of Private and Public Law Module: Law Root module: Law Semester: 2 Course code: B_PPL2VO Contact hours per week: 2 ECTS: 2 Course Content: Introduction to Public Law Sources of law, hierarchical structure of legislation Introduction to Private Law Contract and liability law, natural and legal person Introduction to European Union Law and Criminal Law The civil law system and the common law system Course outcome: Upon completion of the course, students are able to explain the role of law and the essential legal terms, explain the basics of the Austrian and the European Union legal system (legislative, executive and judicial branch of state), explain the essentials of Public Law, Private Law and Criminal Law.
Marketing
Marketing II	2	2
Marketing II Module: Marketing Root module: Marketing Semester: 2 Course code: MKT2VO Contact hours per week: 2 ECTS: 2 Course Content: Operative marketing Product policy and service marketing Distribution policy Communication policy Price policy Consumer behaviour key markets and market demand customer relationship management incl. complaint management Branding Course outcome: Upon completion of this course, students are able to explain the key determinants of operative marketing, product policy, and service marketing, identify suitable strategies to market services, explain the concepts of distribution and communication policy, define key determinants related to price policy and possible measures, discuss factors that determine consumer behavior and the decision making process of consumers, discuss concepts to deal with customer complaints, explain the key determinants of branding.
Fundamentals of Tourism
Event Management	2	3
Event Management Module: Fundamentals of Tourism Root module: Fundamentals of Tourism Semester: 2 Course code: EM2ILV Contact hours per week: 2 ECTS: 3 Course Content: Event management concepts Stakeholders, organizational forms, different types and economic importance of events The role of events in marketing strategy Event agencies and outsourcing The process of event management: from idea to planning, operating and evaluating an event Dramaturgy and staging of an event concept Fundamentals of event management law and regulations Sustainability in event management Course outcome: Upon completion of this course, students are able to explain the basics of event management, event concepts and their applications fields, discuss the role of events in marketing strategy, explain systematic planning, procedures and processes required in event management, analyse and evaluate the effectivity and feasibility of event concepts, plan an event that achieves specific objectives of the host.
Tourism Sector
Hospitality Management	2	2
Hospitality Management Module: Tourism Sector Root module: Tourism Sector Semester: 2 Course code: HM2ILV Contact hours per week: 2 ECTS: 2 Course Content: Introduction into the hospitality industry Organization and structure of hospitality organizations from a management perspective Critical success factors of a hotel operation, different types of operation, comparison of operations, an overview over a hotel`s different departments, as well as problem solving in hotels Case studies from the industry Course outcome: Upon completion of this course, students are able to describe the structure of the hotel business in general and organization forms and structures of hotels including daily routines and duties in hotels in particular, explain the economics of hotels, identify critical success factors of hotels including specific trends and marketing efforts, pinpoint specific operational problems in hotels and list tools to ensure proper internal control, Suggest solutions for dealing with different hands-on management situations in hotels.
Destination Management	2	2
Destination Management Module: Tourism Sector Root module: Tourism Sector Semester: 2 Course code: DM2ILV Contact hours per week: 2 ECTS: 2 Course Content: Development and conception of destinations and destination management Tourism organizations and their role in destination management Different destination management (models) systems from an international perspective Stakeholders in destinations, management of change and destination life cycles Challenges of managing destinations Course outcome: Upon completion of this course, students are able to define basic concepts and models of destination management, describe the role of tourism organizations in destination management, discuss typical developments and problems in tourism destinations, suggest solutions for dealing with different hands-on management situations in tourism destinations.
Soft Skills
Group Dynamics	1	1
Group Dynamics Module: Soft Skills Root module: Soft Skills Semester: 2 Course code: B_GD2WK Contact hours per week: 1 ECTS: 1 Course Content: Group dynamics in a business environment Difference between a group and a productive team Influences of actions and inaction Benefits of a strong and diverse team Course outcome: Upon completion of the course, students are able to categorise the different roles in a group and explain what effect they have, illustrate, understand and improve communication processes within groups, use tools and methods to support their team, identify how a diverse group can turn into a successful team.
Language
French II (Level A2)	2	3
French II (Level A2) Module: Language Root module: Language Semester: 2 Course code: FRENA22ILV Contact hours per week: 2 ECTS: 3 Course Content: Vacation activities Education and profession Eating habits Telling and reporting events and experiences Consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to communicate in simple, routine tasks requiring a simple and direct exchange of information on familiar topics and activities, handle social exchanges on familiar and routine matters, read and write simple texts on topics such as living conditions, educational and professional background.
Spanish II (Level A2)	2	3
Spanish II (Level A2) Module: Language Root module: Language Semester: 2 Course code: SPANA22ILV Contact hours per week: 2 ECTS: 3 Course Content: Leisure activities and travel Education and profession Daily routine and habits Conversation at the restaurant Describing your home Consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to communicate in simple and routine tasks requiring a simple and direct exchange of information on familiar topics and activities, use a series of phrases and sentences to describe in simple terms their family and other people, living conditions, educational and professional background, handle short social exchanges.
Business English II	1	1
Business English II Module: Language Root module: Language Semester: 2 Course code: BEII2ILV Contact hours per week: 1 ECTS: 1 Course Content: Networking with colleagues and business contacts Meetings and negotiations Business correspondence Consolidation of acquired and acquisition of new grammatical structures in a professional context. Course outcome: Upon completion of the course, students are able to interact with a degree of fluency and spontaneity in networking situations, use appropriate language to handle meetings and negotiations, apply guidelines for business correspondence, use the written language effectively in a tourism business context.
Business Mathematics and Statistics
Business Mathematics
Business Mathematics - Theory	1	2
Business Mathematics - Theory Module: Business Mathematics Root module: Business Mathematics and Statistics Semester: 2 Course code: B_BM2VO Contact hours per week: 1 ECTS: 2 Course Content: Number formats Common units Levels of measurement Common business calculations Fundamentals of business mathematics with a special focus on modelling Fundamentals of financial mathematics Importance of fractions and ratios in business Line charts and logarithmic scaling Integral and differential calculus numerical and graphical approach Probability and random numbers Mathematical optimisation Course outcome: Upon completion of the course, students are able to select and utilise numbers, measurements and units in the proper format, describe common business calculations as well as their objectives, discuss profitability in context of price elasticity, explain the time value of money, discuss probability estimates, describe the use of ratios, interpret time series data, discuss the use and pitfalls of mathematical optimisation.
Business Mathematics - Exercises	1	2
Business Mathematics - Exercises Module: Business Mathematics Root module: Business Mathematics and Statistics Semester: 2 Course code: B_BMEX2UE Contact hours per week: 1 ECTS: 2 Course Content: Exercises to apply the contents of the lecture “Business Mathematics – Theory” to course-specific problems. Utilisation of Number formats Common units Levels of measurement Common business calculations Fundamentals of business mathematics with a special focus on modelling Fundamentals of financial mathematics Importance of fractions and ratios in business Line charts and logarithmic scaling Integral and differential calculus numerical and graphical approach Probability and random numbers Mathematical optimisation Course outcome: Upon completion of the course, students are able to select and utilise numbers, measurements and units in the proper format, independently perform fundamental business mathematics in context of business problems, perform and interpret break even analysis, discuss profitability in context of price elasticity, explain the time value of money, compound and discount cash flows, work with probability estimates, use ratios and fractions to assess situations, explore and analyse time series data.
Professional Competence
Professional Competence II	0	4
Professional Competence II Module: Professional Competence Root module: Professional Competence Semester: 2 Course code: PCII2BOPR Contact hours per week: 0 ECTS: 4

Course	SWS	ECTS
Accounting and Financing
Managerial Accounting and Decision Making	2	3
Managerial Accounting and Decision Making Module: Accounting and Financing Root module: Accounting and Financing Semester: 3 Course code: MADM3ILV Contact hours per week: 2 ECTS: 3 Course Content: Cost accounting and planning Different costing methods using practical examples and case studies Cost behaviour and short run decision making The use of accounting material in planning, decision making and control in preparing budgets with a special focus on the hospitality industry Course outcome: Use of cost accounting information and making decisions in different business situations Upon completion of this course, students are able to apply standard managerial accounting procedures in full costing and in marginal cost accounting situations, apply and interpret cost-volume-profit (break-even) analysis, use different forecasting techniques, produce, analyse and interpret hospitality operations, cash and capital budgets, use a set of different cost calculation methods to set prices.
Economics
Macroeconomics	3	3
Macroeconomics Module: Economics Root module: Economics Semester: 3 Course code: B_MAC3ILV Contact hours per week: 3 ECTS: 3 Course Content: Macroeconomic goals and magic square Macroeconomic indicators (real and nominal GDP, business cycle, CPI/inflation, unemployment/Okun’s Law) The short run o Goods market o Financial markets o IS-LM model o Fiscal and monetary policy in the short run The medium run o Labor market o AS-AD model o Inflation and unemployment (Phillipscurve) o Fiscal and monetary policy in the medium run Course outcome: Upon completion of this course, students are able to calculate, collect and interpret data on GDP, inflation and unemployment, explain the circular flow model and recognise the phases of the business cycle, explain and analyse determinants of goods and financial markets at the aggregate level, analyse the effects of fiscal and monetary policies for the economy, identify determinants of economic growth over time, apply economic models to understand current and past macroeconomic trends and recognise appropriate macroeconomic policies.
Law
International and Tourism Law	2	3
International and Tourism Law Module: Law Root module: Law Semester: 3 Course code: ITL3VO Contact hours per week: 2 ECTS: 3 Course Content: National and European public law with its special significance for tourism management and leisure economy operating licenses, especially hospitality, travel agencies, tour guide business premises authorisation for hospitality plants, construction and environmental relevant for tourism food law event law alcohol and smoking issues data privacy child protection competition law law on sharing economy law on the EU single market relevant for tourism, subsidizing tourism activities National and European private and commercial law with its special significance for tourism management and leisure industry EU Directive on Consumer Contracts and the EU Package Travel Directive, passenger rights and warranty law for travel deficiencies law of damages and intellectual property labour law International Tourism law — Air travel: Montreal agreement (personal/luggage damages) and EU Regulation (over booking, delay and cancellation of flights) Course outcome: Upon completion of this course, students are able to Identify legal problems concerning National and European public, private and commercial law, likely to occur in tourism and leisure industries, Identify legal problems concerning International Tourism law with a special focus on Air travel, develop strategies for solving legal problems using practical examples.
Management
Human Resource Management	2	2
Human Resource Management Module: Management Root module: Management Semester: 3 Course code: HR3ILV Contact hours per week: 2 ECTS: 2 Course Content: Human resources and strategic planning Analysis and design of work systems Human resource planning, recruitment, and selection Training employees Performance management and appraisal Conflict management Managing HR on a global scale, diversity issues Technological developments in HRM Employer branding and employee branding. Course outcome: Upon completion of this course, students are able to discuss models and parameters on how to analyze and design work systems, including HR recruitment, selection, training and appraising performance, identify conflict situations and explain possible strategies for solving them, discuss factors and elements of managing employees on a global scale including diversity issues, discuss technological developments in this sector, apply Employer Branding and Employee Branding for employee retention.
Marketing
Tourist Behaviour and Psychology	2	3
Tourist Behaviour and Psychology Module: Marketing Root module: Marketing Semester: 3 Course code: TBP3ILV Contact hours per week: 2 ECTS: 3 Course Content: Introduction to tourist behavior and psychology, terminology within the field Psychological Concepts: motivation, attitudes, awareness and images, application of these concepts in the tourism area and the traveler Information behavior, choice, and decision: the travel decision process, destination image and choice Tourist typologies and social roles: stereotypes of tourists, segmentation, travelling styles, social contact for the tourists Experiencing a destination: experience dimensions, satisfaction, emotions, on-site behavior Course outcome: Upon completion of this course, students are able to explain the key characteristics of travel motivation, tourist attitudes, awareness and images, describe information seeking behavior of tourists, the different stages of the travel decision process and influencing factors, image formation and choice models, discuss different types of tourists, social roles in tourism and stereotypes of tourists, explain the key characteristics of experiencing a destination including the role of emotions, Conduct an image analysis of a tourism destination.
Language
French III (Level A2/A2+)	2	2
French III (Level A2/A2+) Module: Language Root module: Language Semester: 3 Course code: FRENA23ILV Contact hours per week: 2 ECTS: 2 Course Content: World of work and its topics and terminology Company types and structures Products of a company Business correspondence Intercultural issues Consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure, understand texts in which common everyday or job-related language is used, enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life, report on experiences and events.
Spanish III (Level A2/A2+)	2	2
Spanish III (Level A2/A2+) Module: Language Root module: Language Semester: 3 Course code: SPANA23ILV Contact hours per week: 2 ECTS: 2 Course Content: Leisure activities Education and profession Eating habits Health and conversation with a doctor Telling and reporting events and experiences Consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to communicate in simple, routine tasks requiring a simple and direct exchange of information on familiar topics and activities, handle social exchanges on familiar and routine matters, read and write simple texts on topics such as living conditions, educational and professional background.
Business Mathematics and Statistics
Business Statistics
Business Statistics - Theory	1	2
Business Statistics - Theory Module: Business Statistics Root module: Business Mathematics and Statistics Semester: 3 Course code: B_BS3VO Contact hours per week: 1 ECTS: 2 Course Content: Fundamental statistics concepts, univariate data description, bivariate data description and multivariate methods Measures of central tendency and variance Fundamentals of probability calculation, and theoretical distribution Binomial and standard normal distribution Z-Score/base**s Sampling and sampling error Sources of bias and error Measures of reliability Validity Estimation methods Statistical tests Regression analysis Visualisation and interpretation of data Course outcome: Upon completion of the course, students are able to select the proper level of measurement and design a sample, discuss the use and interpretation of statistics, differentiate validity and reliability, discuss measures of central tendency and variance, interpret z-scores, explain different sources of bias, explain the application and limitation of simple linear regression.
Business Statistics - Exercises	1	2
Business Statistics - Exercises Module: Business Statistics Root module: Business Mathematics and Statistics Semester: 3 Course code: B_BSEX3UE Contact hours per week: 1 ECTS: 2 Course Content: Exercises to apply the contents of the Lecture “Business Mathematics – Theory” to programme specific problems. Utilisation of Fundamental statistics concepts, univariate data description, bivariate data description and multivariate methods Measures of central tendency and variance Fundamentals of probability calculation and theoretical distribution Binomial and standard normal distribution Z-Score/base**s Sampling and sampling error Sources of bias and error Measures of reliability Validity Estimation methods Statistical tests Regression analysis Visualisation and interpretation of data Course outcome: Upon completion of the course, students are able to select the proper level of measurement and design a sample, discuss the use and interpretation of statistics, differentiate validity and reliability, discuss measures of central tendency and variance, interpret z-scores, explain different sources of bias, explain the application and limitation of simple linear regression.
Scientific Methods and Tools
Qualitative Research Methods	2	4
Qualitative Research Methods Module: Scientific Methods and Tools Root module: Scientific Methods and Tools Semester: 3 Course code: QUAL3ILV Contact hours per week: 2 ECTS: 4 Course Content: Introduction to qualitative research and research designs Overview and key characteristics of methods in qualitative research Application of methods including data collection, analysis and interpretation, as well as writing up Ethical issues in qualitative research Course outcome: Upon completion of this course, students are able to explain the main characteristics of qualitative research including ethical issues, explain basic qualitative data collections techniques based on the main characteristics of the research designs, collect qualitative data about a certain phenomenon and employ basic qualitative data analysis methods, report the qualitative data and major findings of a concrete research example.
Computational Thinking	1	2
Computational Thinking Module: Scientific Methods and Tools Root module: Scientific Methods and Tools Semester: 3 Course code: B_CT3ILV Contact hours per week: 1 ECTS: 2 Course Content: Basic terms in the area of computing Methods of Computational Thinking: Problem analysis Algorithmic design Course outcome: Upon completion of the course, students are able to explain the basics of computing and typical steps in creating a program and explain them using simple programming languages such as Scratch or Sphero, explain and apply computational thinking methods such as problem resolution, pattern recognition, abstraction and algorithmic design to problem analysis and solution development, write, test and edit algorithms for a program using flowcharts and pseudocode.
Professional Competence
Professional Competence III	0	4
Professional Competence III Module: Professional Competence Root module: Professional Competence Semester: 3 Course code: PCIII3BOPR Contact hours per week: 0 ECTS: 4

Course	SWS	ECTS
Marketing
Multi Channel Distribution Systems	2	3
Multi Channel Distribution Systems Module: Marketing Root module: Marketing Semester: 4 Course code: MCDS4ILV Contact hours per week: 2 ECTS: 3 Course Content: Introduction to the basic functioning of Multi-Channel-Distribution using direct and indirect distribution channels” Outline of the main types of electronic distribution channels (OTA, Meta Search Engines, GDS) Main features of direct sales Practical application of OTA and introduction to the structure of rates and packages Basics of revenue management Course outcome: Upon completion of this course, students are able to distinguish between the different functions of electronic booking systems, describe the most important types of distribution channels, describe the fundamentals of direct sales, apply an OTA-based booking system,apply basic tools in the field of revenue management
Fundamentals of Tourism
Sustainability in Tourism	1	2
Sustainability in Tourism Module: Fundamentals of Tourism Root module: Fundamentals of Tourism Semester: 4 Course code: SIT4VO Contact hours per week: 1 ECTS: 2 Course Content: Definitions, terminology and basic concepts Socio-economic and political frameworks Structure and sectors of the tourism and leisure industry Development of international tourism Characteristics of the major tourism segments and players Austria’s tourism industry in an international and global context Sources and data bases for tourism related data Course outcome: Upon completion of this course, students are able to define technical terms in tourism describe and define specific tourism segments and sectors and their characteristics, explain the basic structure of the tourism and leisure industry as well as tourism dependent and tourism induced fields, identify and make use of reliable sources of travel-related (secondary) data.
Culture, Heritage and Tourism	2	2
Culture, Heritage and Tourism Module: Fundamentals of Tourism Root module: Fundamentals of Tourism Semester: 4 Course code: CHT4ILV Contact hours per week: 2 ECTS: 2 Course Content: Concepts of heritage and culture and their role as a resource for tourism Cultural encounters and host/guest relationship Forms and dimensions of cultural tourism Cultural attractions: types, types of interpretation and experiences at cultural attractions, management of cultural attractions Typologies of cultural tourists Authenticity and commodification of culture and heritage Course outcome: Upon completion of this course, students are able to identify and explain culture as a basis on which tourism is built upon, define cultural tourism and describe its different forms and dimensions, indicate the variety of cultural attractions and discuss criteria of successful attractions, distinguish between different types of cultural tourists and their characteristic traits, discuss critical issues such as commodification in relation to cultural tourism and cultural tourist attractions using a real world example.
Current Issues in Tourism	1	2
Current Issues in Tourism Module: Fundamentals of Tourism Root module: Fundamentals of Tourism Semester: 4 Course code: CIT4SE Contact hours per week: 1 ECTS: 2 Course Content: Current issues in tourism Introduction to key journals and authors in the current tourism literature Discussion of current topics in tourism and creation of a state of the art paper Course outcome: Upon completion of this course, students are able to identify and explore key contemporary tourism issues, critically analyse journal articles, evaluate and critically reflect on current issues in tourism, conduct independent secondary research in at least one topic area.
Tourism Sector
Transportation	2	3
Transportation Module: Tourism Sector Root module: Tourism Sector Semester: 4 Course code: TRA4ILV Contact hours per week: 2 ECTS: 3 Course Content: Linkages between tourism and transport Tourism transport characteristics and classification Tourism transport as a service Supply and demand of tourism transport Transportation history, contemporary issues and future in tourist transport Modes of transportation – main focus on international aviation, railways and the cruise industry Transportation economic principles Transportation management (strategies, drivers, policies, agreement) Course outcome: Upon completion of this course, students are able to explain the special business procedures in the areas of transport in general and with main focus on international aviation, railways and the cruise industry, identify and evaluate the success factors of the different means of transportation as well as to analyse their specific operation problems in a solution oriented manner, interpret transportion agreements explain the principles of travel planning and tourism product planning and can apply them appropriately.
Tourism Intermediaries	2	2
Tourism Intermediaries Module: Tourism Sector Root module: Tourism Sector Semester: 4 Course code: TI4ILV Contact hours per week: 2 ECTS: 2 Course Content: Structure of tour operators, travel agencies and joint ventures Travel industry value-added chains: suppliers, agencies, tourists, tourism products specific characteristics of a tour operator: business requirements, qualifications and product knowledge The package holiday and the operating environment Financial planning: Pricing the package, price policies, tariffs and marketing instruments Tour guiding Course outcome: Upon completion of this course, students are able to explain the development, management and responsibility of tour operators and travel agencies, apply the criteria to define and develop new tourism products, identify the different types of tours and the main destinations, analyse the tour operator’s business and describe trends in the travel industry, explain quality criteria of professional tour guiding, calculate the tour price of different types of tours (tour package) for a given itinerary
Soft Skills
Intercultural Competence	2	2
Intercultural Competence Module: Soft Skills Root module: Soft Skills Semester: 4 Course code: ICOM4ILV Contact hours per week: 2 ECTS: 2 Course Content: Influence of culture on organisations and their management Trans-cultural communication Creating cultural synergies Management of multicultural teams (including motivation, decision making, and career planning) Leadership skills and negotiating strategies in an international environment Course outcome: Upon completion of this course, students are able to define the different cultural forms and interpret their relevance in a company environment, describe the basic modes of intercultural management and discuss their influence on leading a company, analyze the significance of different value systems and expectations from international negotiations.
Language
French IV (Level A2/B1)	2	3
French IV (Level A2/B1) Module: Language Root module: Language Semester: 4 Course code: FRENA24ILV Contact hours per week: 2 ECTS: 3 Course Content: World of work and its topics and terminology Company types and structures Products of a company Business correspondence Intercultural issues Consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure, understand texts in which common everyday or job-related language is used, enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life, report on experiences and events.
Spanish IV (Level A2/B1)	2	3
Spanish IV (Level A2/B1) Module: Language Root module: Language Semester: 4 Course code: SPANA24ILV Contact hours per week: 2 ECTS: 3 Course Content: Company types and structures Products of a company Business correspondence Intercultural issues Consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure, understand texts in which common everyday or job-related language is used, enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life, report on experiences and events.
Scientific Methods and Tools
Quantitative Research Methods	2	3
Quantitative Research Methods Module: Scientific Methods and Tools Root module: Scientific Methods and Tools Semester: 4 Course code: QUAN4ILV Contact hours per week: 2 ECTS: 3 Course Content: Introduction to quantitative research and research designs Overview to approaches to the data collection process in relation to research objectives Application of methods including collection, analysis and reporting together with graphical visualisations of quantitative data for research in business Ethical issues in quantitative research Course outcome: Upon completion of this course, students are able to Determine an appropriate quantitative research design, Select adequate sampling methodologies, Discuss different types of variables and scales and design a questionnaire; Undertake empirical analysis using correct analytical techniques brought forward in the statistics course: produce basic descriptive statistics, variance and correlations, perform and interpret hypothesis tests for a range of situations, discuss significance and p-values, compare populations, perform and interpret simple linear regressions, use technology to perform statistical analysis, report quantitative data and use appropriate graphical visualisations. use ethical guidelines throughout the research process.
Professional Competence
Professional Competence IV	0	8
Professional Competence IV Module: Professional Competence Root module: Professional Competence Semester: 4 Course code: PCIV4BOPR Contact hours per week: 0 ECTS: 8

Course	SWS	ECTS
Accounting and Financing
Finance and Investment	2	3
Finance and Investment Module: Accounting and Financing Root module: Accounting and Financing Semester: 5 Course code: FAI5ILV Contact hours per week: 2 ECTS: 3 Course Content: Financing concepts Investment planning and budgeting Evaluation of financing alternatives Management of financial risks Course outcome: Upon completion of this course, students are able to define the key sources and determinants of financing explain the different steps of the investment budgeting process, apply quantitative and qualitative concepts in planning and evaluating investment projects, evaluate and implement different financing concepts, discuss and use various financing and investment instruments, assess and manage financial risks.
Economics
Economics in Tourism and Leisure	2	3
Economics in Tourism and Leisure Module: Economics Root module: Economics Semester: 5 Course code: ETL5VO Contact hours per week: 2 ECTS: 3 Course Content: Micro-economic aspects: Supply in the tourism sector Demand in the tourism sector incl. forecasting methods & evaluation Economic evaluation of tourism projects Market structure, competitiveness (destinations) and pricing Macro-economic aspects: Tourism and the economic cycle Macro-economic importance of the tourism industry Tourism and globalisation Private and public investments Environmental impacts and sustainability Tourism satellite Accounts Course outcome: Upon completion of this course, students are able to: apply economic concepts to the tourism sector, define economic characteristics of the tourism sector and its impact on supply and demand, explain local impacts of tourism on the national economy apply basic techniques of forecasting tourism demand and develop strategies for adaptations of supply, identify and evaluate basic tourism strategies.
Management
Project Management	1	2
Project Management Module: Management Root module: Management Semester: 5 Course code: PM5WK Contact hours per week: 1 ECTS: 2 Course Content: Concept of a project, benefits and limitations of project management Positioning of projects in the context of an organization Project Management: How to steer a project? (Project Start, Project Coordination, Project Controlling, Project Close Down) Project Initiation: How to set up a Project? (Boundary and Context Definition, Stakeholder Awareness) Project Planning: How to better understand and structure a Project? (Overview on main project plans, such as project deliverables (objects of consideration), work break down structure, scheduling, cost/resource planning) Project Organisation: Who is going to govern, manage and perform the project? (Overview on main project roles) Course outcome: Upon completion of this course, students are able to explain the benefits and boundaries of project management, apply basic project management methods such as project objectives, project work breakdown structure, stakeholder analysis, identify the main project success factors such as context-thinking, business-case thinking and social competences.
Marketing
Digital Tourism	2	3
Digital Tourism Module: Marketing Root module: Marketing Semester: 5 Course code: DT5ILV Contact hours per week: 2 ECTS: 3 Course Content: Key Concepts and current trends of Information and Communication Technologies Intermediation and direct distribution in a digitalised world Introduction to web development (HTML, CSS, JavaScript) Conception of a website (information architecture, navigation, content and page layout) Creation of a website and editing content using a common CMS Launch of a website Content management and content management systems Course outcome: Upon completion of this course, students are able to understand the core principles and the scope of Information and Communication Technologies and their impact on various aspects the tourism industry, plan and organise the (re-)launch of a website, prepare briefings for external partners and apply project management techniques, apply common web technologies (e.g. apply format to text, integrate tracking codes). publish and modify content using a common web content management system.
Specialised Tourism Management
Hospitality Consulting	2	4
Hospitality Consulting Module: Specialised Tourism Management Root module: Specialised Tourism Management Semester: 5 Course code: S1_HC5WK Contact hours per week: 2 ECTS: 4 Course Content: Major aspects of hotel & tourism consulting (products & business units, profile of a hospitality/tourism consultant, key players) Characteristics of hotel properties Overview of the hotel development process Hotel groups & brands Hotel operator search and selection Hotel operating agreements Hotel architecture & design Hotel pre-opening management Product & positioning recommendations for a hotel project Hotel feasibility study (general aspects, structure, introduction, site analysis, market analysis, product & positioning recommendations, financial forecast) Course outcome: Upon completion of this course, students are able to explain the basic principles of hotel and tourism consulting and various business fields, reflect upon the relationship between hotel real estate and hotel operations, give an overview of the most important stakeholders in the development process of a hotel project, identify the most relevant hotel groups & brands, explain the process of hotel operator search and selection, explain the basic elements of operating agreements, discuss basic principles of hotel architecture & design, plan tools and processes involved in the pre-opening phase of a hotel, make use of various analytical tools to develop a critical feasibility study for a hotel project.
Destination Consulting	2	4
Destination Consulting Module: Specialised Tourism Management Root module: Specialised Tourism Management Semester: 5 Course code: S2_DCO5WK Contact hours per week: 2 ECTS: 4 Course Content: introduction tourism destination consultancy types of tourism destinations and development models peculiarities when developing tourism destinations key factors for a professional and successful tourism destination development tourism destination master plan including: status analysis strategy and conception consulting product development, sales organisational and structural optimization brand management Course outcome: Upon completion of this course, students are able to explain the principles of a state-of-the-art tourism destination development process, illustrate the process of preparing a tourism master plan for a tourism destination, prepare selected elements of a tourism master plan.
Soft Skills
Negotiation and Sales Skills Training	1	2
Negotiation and Sales Skills Training Module: Soft Skills Root module: Soft Skills Semester: 5 Course code: NSS5WK Contact hours per week: 1 ECTS: 2 Course Content: Preparation and execution of negotiations The four phases of negotiations Negotiation tools Conflict communication Sales skills training including relationships with leads Creating loyalty with customers Identifying prospects Converting leads and prospects to sales Course outcome: Upon completion of this course, students are able to: Prepare for negotiation and sales situations using appropriate tools and strategies, demonstrate efficient negotiation and sales tools to get the point across
Language
French V (Level B1)	2	3
French V (Level B1) Module: Language Root module: Language Semester: 5 Course code: FRENB15ILV Contact hours per week: 2 ECTS: 3 Course Content: Business development Types and forms of tourism France as an exporting country Marketing Consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure, understand texts in which common everyday or job-related language is used, connect phrases in a simple way in order to report on experiences and events in the past, enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life.
Spanish V (Level B1)	2	3
Spanish V (Level B1) Module: Language Root module: Language Semester: 5 Course code: SPANB15ILV Contact hours per week: 2 ECTS: 3 Course Content: World of work and its topics and terminology Business development Tourism and export-related topics Banking institutions Intercultural issues Consolidation of acquired and acquisition of new grammatical structures in a professional context Course outcome: Upon completion of the course, students are able to handle and understand the main points of a clear standard speech on familiar matters such as work, family and leisure, understand texts in which common everyday or job-related language is used, connect phrases in a simple way in order to report on experiences and events in the past, enter unprepared into conversation on topics that are familiar, of personal interest or pertinent to everyday life.
Scientific Methods and Tools
Bachelor Seminar I	1	3
Bachelor Seminar I Module: Scientific Methods and Tools Root module: Scientific Methods and Tools Semester: 5 Course code: BA5BASE Contact hours per week: 1 ECTS: 3 Course Content: Scope of research proposal for Bachelor paper Content and structure of research proposal Development of research proposal for the final Bachelor paper Main issues and challenges of proposal writing Course outcome: Upon completion of this course, students are able to choose a topic, identify research gaps, formulate research questions and objectives, and outlining the contribution of the planned study, identify appropriate academic sources and reviewing literature, select an appropriate methodology to conduct the research, set up a time plan, structure the proposal and writing it up according to style conventions.
Professional Competence
Professional Competence V	0	7
Professional Competence V Module: Professional Competence Root module: Professional Competence Semester: 5 Course code: PCV5BOPR Contact hours per week: 0 ECTS: 7

Course	SWS	ECTS
Accounting and Financing
Controlling	2	3
Controlling Module: Accounting and Financing Root module: Accounting and Financing Semester: 6 Course code: CONT6ILV Contact hours per week: 2 ECTS: 3 Course Content: Controlling concepts in tourism Instruments of controlling Budgeting concepts Analysis of budget differences Financial reporting Value management Business Intelligence Systems Course outcome: Upon completion of this course, students are able to describe different concepts of controlling (operative and strategic) apply financial ratios and ratio systems in the context of value-oriented controlling explain the functioning of business intelligence systems evaluate financial reporting issues differentiate the different business structures prepare and analyze budgets understand how to measure the performance of a firm compare different companies based on benchmarks
Management
Entrepreneurship and Start-Ups	2	4
Entrepreneurship and Start-Ups Module: Management Root module: Management Semester: 6 Course code: ESU6ILV Contact hours per week: 2 ECTS: 4 Course Content: Key concept of entrepreneurship and starting-up a business Small businesses and their place in our global economy Developing and assessing business ideas Business plan Course outcome: Upon completion of this course, students are able to explain the process of starting a business and associated challenges, develop and analyse business ideas and appraise different business plans, Prepare present and defend a business plan including: Organization and administration structure business strategy finance and investment plan marketing plan operating plan including R&D reflect on their role as entrepreneurs.
Marketing
Digital Marketing	2	3
Digital Marketing Module: Marketing Root module: Marketing Semester: 6 Course code: DMA6ILV Contact hours per week: 2 ECTS: 3 Course Content: Introduction to Online Marketing and overview of the various online media (e.g. search, display, social, mail) and platforms (e.g. Google, Facebook, Instagram) Performance Measurement and Web Analytics Content Marketing and Visual Storytelling Search Engine Marketing Social Media Marketing Web Usability and User Experience Conversion Optimisation Course outcome: Upon completion of this course, students are able to explain the most important online marketing channels, synergies and interdependencies between them and apply them along the typical customer journey in tourism, implement common web analytics systems into a website and define suitable performance metrics evaluate search demand for touristic services and derive measures to increase visibility on common search engines, apply knowledge about consumer behaviour and psychology in order to optimise touristic websites, explain the key concepts of social media marketing.
Fundamentals of Tourism
Experience Design in Tourism	3	4
Experience Design in Tourism Module: Fundamentals of Tourism Root module: Fundamentals of Tourism Semester: 6 Course code: EDT6WK Contact hours per week: 3 ECTS: 4 Course Content: Introduction to the basic concept, process and tools of Experience Design in Tourism Innovation and new product and service development for the tourism and hospitality industry. Application of tools using a practical example Course outcome: Upon completion of this course, students are able to describe the concept of experience design & related tools,, describe the concept of innovation and new product development, carry out tourism product development process using experience design and innovation tools, develop and present a prototype for a tourism product
Specialised Tourism Industries
Adventure, Events and Sports Tourism	2	3
Adventure, Events and Sports Tourism Module: Specialised Tourism Industries Root module: Specialised Tourism Industries Semester: 6 Course code: S1_AEST6ILV Contact hours per week: 2 ECTS: 3 Course Content: Development, concepts and culture of sports and adventure tourism Organisations, infrastructure and sustainability Products and services in sports, events and adventure tourism Types of sports tourists: demand, motivation, needs and desires Local and global sporting events Sports and adventure marketing: sport sponsoring, media partnerships and PR Case studies of adventure, events and sports tourism Course outcome: Upon completion of this course, students are able to explain the key concepts of sports, events and adventure tourism, including organisations, infrastructure and sustainability issues, explain products and serves and related demand, prepare a prototypical sponsoring plan including media partnerships and PR, critically discuss a topic concerning adventure, events and sport tourism and report the outcomes.
Global Wellness and Spa Management	2	3
Global Wellness and Spa Management Module: Specialised Tourism Industries Root module: Specialised Tourism Industries Semester: 6 Course code: S2_GWST6ILV Contact hours per week: 2 ECTS: 3 Course Content: Development, concepts and culture of global wellness and spa management Organisations, infrastructure and sustainability Products and services in global wellness and spa tourism Product development with special focus on quality management Types of wellness, health and spa tourists: demand, motivation, needs and desires Case studies of global wellness and spa destinations Course outcome: Upon completion of this course, students are able to explain the key concepts of wellness, health and spa tourism, including organisations, infrastructure and sustainability issues, explain products and serves and related demand, explain product development in the area with quality management issues evaluate specific products concerning wellness, health and spa tourism and critically discuss and report the outcomes.
Scientific Methods and Tools
Bachelor Seminar II and Bachelor Paper	1	8
Bachelor Seminar II and Bachelor Paper Module: Scientific Methods and Tools Root module: Scientific Methods and Tools Semester: 6 Course code: BA6BASE Contact hours per week: 1 ECTS: 8 Course Content: Composing the bachelor paper based on the research proposal Topic-focused literature review Revision of the main elements of data collection and analysis and their application to the Bachelor paper Application of content-related and formal academic requirements Preparation for the “defensio” of the Bachelor paper. Course outcome: Upon completion of this course, students are able to: independently write an academic paper in accordance with content-related and formal academic requirements.
Bachelor Exam	0	2
Bachelor Exam Module: Scientific Methods and Tools Root module: Scientific Methods and Tools Semester: 6 Course code: BEX6AP Contact hours per week: 0 ECTS: 2 Course Content: Presentation of bachelor paper (and project) Oral examination on the bachelor paper (in accordance with section 16 Fachhochschul-Studiengesetz [University of Applied Sciences Studies Act]), and the links to related subjects on the curriculum (in accordance with section 16 University of Applied Sciences Studies Act) Course outcome: Upon completion of this course, students are able to present their bachelor paper and the question they addressed in a manner appropriate to the target audience, and defend the paper before an expert committee, outline the significance of the findings for professional practice and research, and present supporting arguments and answer follow-up questions on degree-programme subjects and the links between them, and justify their answers
Professional Competence
Professional Competence VI	0	3
Professional Competence VI Module: Professional Competence Root module: Professional Competence Semester: 6 Course code: PCVI6BOPR Contact hours per week: 0 ECTS: 3

Study abroad

Spend a semester or more at one of our 150+ partner universities. A unique experience!

The exchange semester

Key features

What makes our Tourism and Leisure Management degree programme so special? Here’s an overview.

Studying the international way

Linguistically, you'll grow by leaps and bounds by perfecting your English skills – after all, the lectures are held in English. In addition, you’ll learn or further improve another foreign language during your degree, choosing between Spanish or French.

You can also go abroad with the option of spending semester 3 at one of our 150+ partner universities – the perfect opportunity to further develop your cross-cultural skills.

Ideally equipped for the globalised world

While you’re still at university, you’ll cultivate contacts with important representatives of the tourism industry – during the excursion to ITB Berlin in semester 3 or an optional excursion to the IMEX Future Leaders Forum in semester 6, for instance. And lectures in Krems are held by experts in their field, who incorporate lots of practical examples and projects.

Your training will be concluded with a sharp focus on an increasingly important set of soft skills. They’ll help you to become a confident and self-assured tourism professional. In seminars and workshops you’ll develop your presentation, negotiation and sales skills as well as explore teambuilding methods. You’ll also learn to set your own personal goals and to rigorously pursue them.

In addition, you and your classmates will spend a fascinating week abroad visiting first-class innovative tourism companies. Two courses complement this intensive week, helping you to consolidate your cross-cultural skills and to gain an even better understanding of the travel industry.

Discover your interests

One in ten jobs worldwide is directly linked to tourism – a good argument for pursuing a career in this sector. The Krems bachelor programme centres on the operational aspects of this fast-growing industry.

In addition to general lectures on the tourism industry, towards the end of your studies you’ll delve into specialised areas of tourism and leisure. In addition to event management, you’ll look at the specific features of cultural, sports, health, and sustainability tourism, as well as destination management and the convention industry.

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Key skills

When you graduate, you will have developed wide-ranging professional and theoretical expertise and skills, as well as strong interpersonal abilities.

During the degree you learn about the basics of business administration, economics and law.

Understanding complex functions within organisations and the interplay between departments is another core competence. You will be aware of just how important an enduring corporate culture is, and become an advocate for strengthening the culture at your company.

You also study the following business disciplines during your degree:

Accounting and finance: You have all the skills required to take on bookkeeping, accounting or controlling duties. You are also familiar with various financial instruments and budgeting tools, and how to deploy them effectively.
Marketing: You will study key marketing models, with a focus on typical marketing methods, international marketing, and market research.
Human resource management, logistics and organisational development: You will become familiar with key responsibilities of HR managers and learn how to handle cross-cultural differences. The course also provides an overview of logistics and procurement, and teaches you how to incorporate aspects of quality assurance in your approach to work. Your extensive basic business knowledge also enables you to play a part in preparing business plans.

Microeconomics and macroeconomics are core elements of the curriculum. After completing your degree, you will have a clear understanding of major global interrelationships, which can feed into your organisation’s decision-making processes.

The programme also provides an overview of various legal topics, with an emphasis on international and European law, as well as geopolitical relationships.

As English is the language of instruction and everyday communication on the programme, after completing your degree you’ll cut a confident profile on the international stage. You will have the speaking and writing skills to communicate fluently – which will look great on your CV.

On top of that, you also study an additional foreign language throughout the programme, choosing from Spanish or French.

Besides professional expertise, interpersonal skills will play a major role in your day-to-day work.

This is why we place a particular emphasis on soft skills. You will develop your teamworking abilities in various group work situations, as well as learning how to manage conflicts in the group. We also help you to enhance your presentation skills, put you in a position to take on team leadership functions and teach you how to use conflict resolution tools.

A stand-out feature of the degree programme is that it enables you to develop strong cross-cultural abilities, thanks to the programme’s distinctive international focus. You learn how to handle contrasting views and approaches more effectively and identify potential in teams comprising members with a variety of personal and cultural backgrounds. Put simply, in your career you’ll be able to deal expertly with business partners from all over the world.

Analysing research-related questions is an important aspect of higher education. This is why we help you to develop academic skills that allow you to understand and successfully participate in research processes.

For your bachelor paper, you'll address an area such as “Digital transformation in travel and tourism”, “Brand management in tourism destinations”, “Trends in wellness tourism” or “Sustainable event management”, to name just a few of the topics chosen by students in the past. And in the course of your academic research, you’ll establish valuable contacts to companies for your future career!

If there’s one constant throughout the programme, it’s the clear focus on the tourism industry. You’ll learn the basics, but you'll also learn about specialised areas of tourism.

That’s why, when you graduate, you'll be a sought-after tourism expert.

Career options

After completing the Tourism and Leisure Management bachelor degree programme, you'll have the world at your feet. Whether you decide to go abroad or work in Austria, you will be qualified to assume entry-level positions in a wide-range of industries and departments.

You have the choice of immediately applying your new skills and expertise to your career or enrolling for a master degree.

A wide range of options will be open to you – at IMC Krems, for instance, you can register for the master degree programmes:

Marketing with Major Tracks in Tourism & Service Marketing, Fashion & Lifestyle Marketing and Retail & Shopper Marketing
Umwelt- und Nachhaltigkeitsmanagement
International Business and Economic Diplomacy
Digital Business Innovation and Transformation
Management
Management von Gesundheitsunternehmen

Alternatively, you can take a master degree in business at another Austrian or foreign university.

The professional areas open to graduates include
Hotel industry, system catering, and catering
Travel agencies and tour operators
Tourism travel operators such as airlines and bus companies
Regional tourism planning and development organisations
Tourism information and communication technology companies
Sports organisations and sports event management
Casinos and theme parks
Event agencies
Conference centres
Arts and cultural institutions
Spa and wellness facilities
National park centres

10 good reasons

What makes us special? We are more than happy to tell you about the aspects of our university, which we are especially proud of.

Find out more

Krems

Friendly and cosmopolitan: The city attracts students from all over the world, who come to study, research and work together.

Find out more

Service centers

Our university has removed a host of administrative hurdles, leaving you free to concentrate fully on your studies.

Find out more

Advisory Service

Do you have questions regarding our degree programmes or the application? Contact our Prospective Student Advisory Service.

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Opinions: Tourism and Leisure Management

Click through the videos of the degree programme.

Get to know our university of applied sciences from a new and very personal perspective.

Multimedia platform Virtual IMC

Information events

Bachelor Info Day 2022
Thursday
12/01/2022
14:00 - 17:30
Bachelor Info Day 2022
One afternoon in a very personal atmosphere with our students and programme directors.
IMC Campus Krems | Wing G1IMC Campus Krems | Wing G1
Open House 2023
Saturday
02/18/2023
09:00 - 15:00
Open House 2023
Still undecided? The IMC Krems Open House helps with your choice of studies.
IMC Campus KremsIMC Campus Krems

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Our team

Get to know the core team of our bachelor degree programme Tourism and Leisure Management.

Prof.(FH) Mag. Claudia Bauer-Krösbacher, PhD
Programme Director Tourism and Leisure Management
Institute Tourism, Wine Business and Marketing
+43 2732 802 394
[email protected]
IMC International Campus Piaristengasse
Marketing
Master of Arts in Business / full-time
Tourism and Leisure Management
Bachelor of Arts in Business / full-time
Tourism and Leisure Management
Bachelor of Arts in Business / part-time
Nachhaltigkeit aus Sicht der WeinkonsumentInnen
Department of Business
„GrünRaum“: Inwertsetzung von Grünräumen
Project Leader, Department of Business
Grünräume als Tourismusattraktionen: Wien im Vergleich zu ausgewählten europäischen Städten
Project Leader, Department of Business
Hybrid Parks – Entwicklung eines Messmodells
Project Leader, Department of Business
Kulturelle (Garten-) Tradition als Schwerpunkt für nachhaltigen Tourismus - CultTOUR
Department of Business
Enz, I., Zehetner, R., Bauer-Krösbacher, C., Waiguny, M.K.J. (2021): IMC Rise®: Eine Case Study über die Stärkung von Resilienz im virtuellen Kontext. In Schutti-Pfeil G., Darilion A., Ehrenstorfer B. (Hrsg.), 9. TAG DER LEHRE TEACHING DER FH OÖ Tagungsband (52-59). Linz: FH Oberösterreich.
Bauer-Krösbacher, C., & Mazanec, J. (2021): Modelling Museum Visitor's Perception and Experience of Authenticity. Examining Heterogeneity with a Finite Mixture Model. Folia Turistica(56): 35-57.
Doi: https://doi.org/10.5604/01.3001.0014.8957
Bauer-Krösbacher, C., Tischler, S., Baumgartner, D. (2020): Ski huts in Austria and their culinary offer: a question of quality versus quantity?. In Doppler, S., Steffen, A. (Hrsg.), Case Studies on Food Experiences in Marketing, Retail, and Events (109-119). Oxford: Woodhead Publishing .
Doi: https://doi.org/10.1016/C2018-0-02517-7
Bauer-Krösbacher, C., Koschitz, S. (2019): Management von Gärten und Parks als Besucherattraktionen. Ein Handbuch. Krems: IMC University of Applied Sciences Krems.
Bauer-Krösbacher, C., Tischler, S., Baumgartner, D. (2019): The Culinary Offer of Ski Huts in Austria: A Question of Quantity vs. Quality?. In Doppler, S., Steffen, A. (Hrsg.), Case Studies on Food Experiences (109-119). Amsterdam: Woodhead Publishing .
Doi: https://doi.org/10.1016/C2018-0-02517-7
Bauer-Krösbacher, C. (2019): Authentizität im Tourismus – eine Untersuchung am Beispiel historischer Gärten und Parks. In Wagner, D., Schobert, M., Steckenbauer, G. (Hrsg.), Experience Design im Tourismus – eine Branche im Wandel. Gestaltung von Gäste-Erlebnissen, Erlebnismarketing und Erlebnisvertrieb (103-117). Wiesbaden: Springer-Gabler.
Doi: https://doi.org/10.1007/978-3-658-24513-9
Bauer-Krösbacher, C., Tischler, S. (2017): Tourism in Austria. In Lowry, L. (Hrsg.), International Encyclopedia of Travel and Tourism (103-105). Thousand Oaks, California, USA: SAGE Publishing, Inc.
Doi: https://www.doi.org/10.4135/9781483368924.n38
Bauer-Krösbacher, C., Stoeckl, A., Tischler, S. (2017): Die kulinarische Attraktivität des Reiselands Österreich: Selbstbild v. Aussensicht. In Wagner, D., Mair, M., Stoeckl, A., Dreyer, A. (Hrsg.), Kulinarischer Tourismus und Weintourismus - Culinary and Wine Tourism Conference 2015 (125-134). Wiesbaden: Springer Gabler.
Doi: https://doi.org/10.1007/978-3-658-13732-8_10
Bauer-Krösbacher, C., Tischler, S. (2016): Methoden der BesucherInnenforschung. In Wolfram, S. (Hrsg.), Kulturvermittlung heute. Internationale Perspektiven (173-188). Bielefeld: transcript.
Tischler, S., Bauer-Krösbacher, C. (2016): Kulinarisch reisen. Aktuelle Entwicklungen zur Bedeutung des Kulinariktourismus in Österreich. In Bieger, T., Beritelli, P., Laesser, C. (Hrsg.), Schweizer Jahrbuch für Tourismus 2015/16: Gesellschaftlicher Wandel als Herausforderung im alpinen Tourismus (1-10). Berlin: Erich Schmidt Verlag.
Stöckl, A.F., Tischler, S., Bauer-Krösbacher, C., Koja, T., & Mathis, J.K. (2016): Does Wine Enhance the Attractiveness of a Destination?. In Bruwer, J., Lockshin, L., Corsi, A., Cohen, J., Hirche, M. (Hrsg.), Conference Proceedings, 9th Academy of Wine Business Research Conference (598-607). Adelaide: Academy of Wine Business Research.
Mathis, J., Tischler, S., Bauer-Krösbacher, C. (2015): Travel Motivations and Destination Choice Behaviour in Culinary Tourism – The Case of Austrian Travellers. In Department of Tourism, Munich University of Applied Sciences (Hrsg.), Consumer Behavior in Tourism Symposium 2015 (CBTS). Munich: Department of Tourism, Munich University of Applied Sciences.
Bauer-Krösbacher, C. (2015): Das Paradies so nah! Entwicklung von Gartentourismus in Niederösterreich. In Bieger, T., Beritelli, P., Laesser, C. (Hrsg.), Schweizer Jahrbuch für Tourismus 2014/15: Strategische Entwicklungen im alpinen Tourismus (143-156). Berlin: Erich Schmidt Verlag.
Edlinger, P., Bauer-Krösbacher, C. (2014): Internationale Trends im Museumsbereich. Wie reagieren österreichische Museen?. In Bieger, T., Beritelli, P., Laesser, C. (Hrsg.), Schweizer Jahrbuch für Tourismus 2013/14: Zukunftsgestaltung im alpinen Tourismus (35-44). Berlin: Erich Schmidt Verlag.
Prof.(FH) Mag. Claudia Bauer-Krösbacher, PhD
Programme Director Tourism and Leisure Management
Programme Director Tourism and Leisure Management
Prof.(FH) Mag. Claudia Bauer-Krösbacher, PhD

Dr. Anna Fornalska-Skurczynska
Professor Department of Business
Institute International Trade and Sustainable Economy
+43 2732 802 201
[email protected]
IMC International Campus Piaristengasse
Business Administration
Bachelor of Arts in Business / full-time
Tourism and Leisure Management
Bachelor of Arts in Business / part-time
Export-oriented Management
Bachelor of Arts in Business / full-time
Export-oriented Management in Tashkent
Bachelor of Arts in Business / full-time
International Wine Business
Bachelor of Arts in Business / full-time
International Business and Economic Diplomacy
Master of Arts in Business / part-time
International Business and Export Management in Ventspils
Master of Arts in Business / full-time
Adamska-Mieruszewska, J.,Mrzygłód, U., Suchanek, M., Fornalska-Skurczyńska, A. (2021): KEEP IT SIMPLE. THE IMPACT OF LANGUAGE ON CROWDFUNDING SUCCESS. Journal of Scientific Papers ECONOMICS & SOCIOLOGY, 14(1): 130-144.
Doi: https://doi.org/10.14254/2071-789X.2021/14-1/9
Umiński, S., Fornalska-Skurczyńska, A. (2021): Region as a small open economy and an exporter. In Umiński, S.,Nazarczuk, J.M. (Hrsg.), Regions in International Trade (6-25). Warsaw, Poland: De Gruyter Open Poland.
Doi: https://doi.org/10.1515/9788395815041
Shneor, R., Mrzygłód, U., Adamska-Mieruszewska, J., Fornalska-Skurczyńska, A. (2021): The role of social trust in reward crowdfunding campaigns’ design and success. Electronic Markets.
Doi: https://doi.org/10.1007/s12525-021-00456-5
Fornalska-Skurczynska, A. (2018): The importance of firm location for exports activity - literature review. Przedsiebiorczosc i Zarzadzanie, 19(2.1): 131-138.
Fornalska-Skurczynska, A., Skurczynski, A. (ed.) (2016): Introduction to International Trade. Gdansk: Gdansk University Press.
Fornalska-Skurczynska, A. (2015): How to effectively support export activity. Oeconomia Copernicana, 6(3): 61-67.
Doi: https://doi.org/10.12775/OeC.2015.021
Dr. Anna Fornalska-Skurczynska
Professor Department of Business
Prof.(FH) Denise Kleiss, MSc., MBA, B.A.
Professor Department of Business
Institute International Trade and Sustainable Economy
+43 2732 802 360
[email protected]
IMC International Campus Piaristengasse
Human Resource Management
Tourism Management and Business
Human Resource Management
Business Administration
Bachelor of Arts in Business / full-time
Tourism and Leisure Management
Bachelor of Arts in Business / full-time
Tourism and Leisure Management
Bachelor of Arts in Business / part-time
Export-oriented Management
Bachelor of Arts in Business / full-time
Informatics
Bachelor of Science in Engineering / full-time
Enterprise 4.0 – Erfolg im digitalen Zeitalter
Department of Business
Kleiss, D.F., Waiguny, M.K.J. (2021): Sustainability and Diversity Labels in Job Ads and Their Effect on Employer Brands. In Waiguny M.K.J, Rosengreen S. (Hrsg.), Advances in Advertising Research (Vol. XI) Designing and Communicating Experience (255-272). Wiesbaden: Springer.
Doi: https://doi.org/10.1007/978-3-658-32201-4_18
Waiguny M.K.J, Kleiss, D. (2019): Sustainability and Diversity Labels in Job ads. In ICORIA (Hrsg.), ICORIA 2019 - Designing Experiences, Conference Proceedings. Amsterdam: ICORIA.
Schwand, C., Berger, C., Hartbach, S., Kleiss, D., Kotek, K., Kormann, G., Schachner, M., & Neuherz, C. (2011): Grundelemente der Verkaufsraumgestaltung: Die Suche nach dem Stern. In FH Campus Wien (Hrsg.), Tagungsband 5. Forschungsforum der österreichischen Fachhochschulen, 27.-28. April 2011 (-). Wien: FFH.
Prof.(FH) Denise Kleiss, MSc., MBA, B.A.
Professor Department of Business
Dr. Claudia Dolezal, PhD, MSc, PGCert, PGCert, BA
Professor Department of Business
Institute Tourism, Wine Business and Marketing
+43 2732 802 204
[email protected]
IMC International Campus Piaristengasse
Sustainable Tourism Development and the United Nations Sustainable Development Goals
Tourism and Social Change
Destination Development and Destination Management
Marketing
Master of Arts in Business / full-time
Tourism and Leisure Management
Bachelor of Arts in Business / full-time
Tourism and Leisure Management
Bachelor of Arts in Business / part-time
Business Administration
Bachelor of Arts in Business / full-time
Tourism and Leisure Management in Baku
full-time
Tourism and Leisure Management in Tashkent
Bachelor of Arts in Business / full-time
Nachhaltigkeit aus Sicht der WeinkonsumentInnen
Department of Business
WBL4JOB
Project Leader, Department of Business
Dolezal, C., Novelli, M. (2020): Power in community-based tourism: empowerment and partnership in Bali. Journal of Sustainable Tourism.
Doi: https://doi.org/10.1080/09669582.2020.1838527
Dolezal, C., Miezelyte, D. (2020): Volunteer Tourists and the SDGs in Bali: Agents of Development or Redundant Holiday-Makers?. Austrian Journal for South-East Asian Studies, 13(1): 117-124.
Doi: https://doi.org/10.14764/10.ASEAS-0028
Trupp, A., Dolezal, C. (2020): Tourism and the Sustainable Development Goals in Southeast Asia. Austrian Journal of South-East Asian Studies, 13(1): 1-16.
Doi: https://doi.org/10.14764/10.ASEAS-0026
Dolezal, C., Trupp, A., Bui, H. (Hrsg.). (2020): Tourism and Development in Southeast Asia. London: Routledge.
Trupp, A., Dolezal, C., Bui, H. (2020): Mapping tourism, sustainability, and development in Southeast Asia. In Dolezal, C., Trupp, A., Bui, H. (Hrsg.), Tourism and Development in Southeast Asia (3-22). London: Routledge.
Bui, H., Dolezal, C. (2020): The tourism-development nexus in Southeast Asia: History and current issues. In Dolezal, C., Trupp, A., Bui, H. (Hrsg.), Tourism and Development in Southeast Asia (23-40). London: Routledge.
Dolezal, C., Trupp, A., Leepreecha, P. (2020): Researching tourism and development in Southeast Asia: Methodological insights. In Dolezal, C., Trupp, A., Bui, H. (Hrsg.), Tourism and Development in Southeast Asia (41-56). London: Routledge.
Dolezal, C., Trupp, A., Bui, H. (2020): Tourism and development in Southeast Asia: Concluding remarks and future outlook. In Dolezal, C., Trupp, A., Bui, H. (Hrsg.), Tourism and Development in Southeast Asia (214-218). London: Routledge.
Dolezal, C., Gudka, J. (2019): London’s “Unseen Tours”: Slumming or societal change in the city?. In Smith, A., Graham, A. (Hrsg.), Destination London: The territorial expansion of the visitor economy. (141-163). London: University of Westminster Press.
Doi: https://doi.org/10.16997/book35.g/
Dolezal, C. (2018): Being in the field in Bali: A reflection on fieldwork relations in community-based tourism research. In Tucker, H., Jimura, T., Dixon, L. (Hrsg.), Tourism Ethnographies: Ethics, Methods, Application and Reflexivity (97-111). London: Routledge.
Doi: https://doi.org/10.4324/9781315162164
Novelli, M., Klatte, N., Dolezal, C. (2016): The ASEAN community-based tourism standards: looking beyond certification. Tourism Planning & Development, 14(2): 216-281.
Doi: https://doi.org/10.1080/21568316.2016.1243146
Dolezal, C. (2015): The tourism encounter in community-based tourism in Northern Thailand: Empty meeting ground or space for change?. Austrian Journal for South-East Asian Studies, 8(2): 165-186.
Doi: https://doi.org/10.14764/10.ASEAS-2015.2-4
Dolezal, C., Trupp, A. (2015): Tourism and Development in Southeast Asia. Austrian Journal for South-East Asian Studies, 8(2): 117-124.
Doi: https://doi.org/10.14764/10.ASEAS-2015.2-1
Dolezal, C., Burns, P. (2014): ABCD to CBT: Asset-Based Community Development’s Potential for Community-Based Tourism. Development in Practice, 25(1): 133-142.
Doi: https://doi.org/10.1080/09614524.2015.982075
Dolezal, C. (2013): Community-Based Tourism in Bali: On the Road Towards Empowerment? An Interview with Djinaldi Gosana. Austrian Journal for South-East Asian Studies, 6 (2): 366-373.
Doi: https://doi.org/10.14764/10.ASEAS-6.2-8
Trupp, A., Dolezal, C. (2013): Mobilities in South-East Asia. Austrian Journal of South-East Asian Studies, 6(2): 235-241.
Doi: https://doi.org/10.14764/10.ASEAS-6.2-1
Dolezal, C. (2011): Community-Based Tourism in Thailand: (Dis-)Illusions of Authenticity and the Necessity for Dynamic Concepts of Culture and Power. Austrian Journal of South-East Asian Studies, 4(1): 129-138.
Doi: https://doi.org/10.14764/10.ASEAS-4.1-7
Dr. Claudia Dolezal, PhD, MSc, PGCert, PGCert, BA
Professor Department of Business
Hon.Prof.(FH) Dr. Elisa Hergueta-Covacho, E.H. Lic., MA
Professor Department of Business
Institute Tourism, Wine Business and Marketing
+43 2732 802
[email protected]
Tourism and Leisure Management
Bachelor of Arts in Business / full-time
Tourism and Leisure Management
Bachelor of Arts in Business / part-time
Export-oriented Management
Bachelor of Arts in Business / full-time
Hergueta-Covacho, E., Marfil-Carmona, R. (2018): Transiciones educomunicativas. Del Capitalismo Cognitivo a la educación líquida. In Universidad Nacional de Educación a Distancia – UNED (Hrsg.), La otra educación. Pedagogías críticas para el siglo XXI (93-111) (93-112). Madrid: Editorial UNED.
Camarero-Cano, L., Hergueta-Covacho, E., Villalonga-Gómez, C. (Hrsg.). (2018): Comunicar y educar en la ubicuidad. Aprendizaje móvil, Apps, y MOOCs desde una perspectiva inteRmetodológica ubicua. Zaragoza: Ediciones Egregius.
Lazo, M., Marfil-Carmona, R. & Hergueta-Covacho, E. (2016): Aplicación de las Redes Sociales en el aprendizaje en conectividad: uso del factor relacional en la dialéctica twitter. Revista científica electrónica de Educación y Comunicación en la Sociedad del Conocimiento, II: 304-319.
Doi: https://doi.org/10.30827/eticanet.v16i2.11926
Hergueta-Covacho, E., Marta Lazo, C., & Gabelas Barroso, J.A. (2016): Media Literacy and relational Inter-methodology implementation on MOOC. Revista Mediterránea de Comunicación, 7(2): 47-58.
Doi: https://doi.org/10.14198/MEDCOM2016.7.2.4
Marta Lazo, C., Hergueta-Covacho, E. y Gabelas Barroso, J.A. (2016): Applying Intermethodological Concepts for Enhancing Media Literacy Competences. Journal of Universal Computer Science (J.UCS), vol. 22(1), 22(1): 37-54.
Doi: https://doi.org/10.3217/jucs-022-01-0037
Hergueta-Covacho, E., Levratto, V. (2015): Fomentar la inteligencia colectiva en la educación superior. Una experiencia educomunicativa en entornos virtuales. In Fueyo Gutiérrez, A., Rodríguez-Hoyos, C., Pérez Tornero, J. (Hrsg.), Los territorios de la Educación Mediática: experiencias en contextos educativos (-). Barcelona: Editorial UOC.
Marfil-Carmona, R., Hergueta-Covacho, E. & Villalonga Gómez, C. (2015): The Relational Factor as a strategic element in marketing communications. Anàlisi. Quaderns de Comunicació i Cultura, 52: 33-46.
Doi: https://doi.org/10.7238/a.v0i52.2392
Hergueta-Covacho, E. (2015): ¿Cómo medir la intermetodología? Creación del cuestionario de Impacto Intermetodológico. In Peinado Miguel, F. (Hrsg.), Formación, perfil profesional y consumo de medios de alumnos en Comunicación (147-160). La Laguna: Cuadernos Artesanos de Comunicación, 77.
Doi: https://doi.org/10.4185/cac77
Hergueta-Covacho, E. (2014): Ser y estar en Twitter. Construyendo relaciones en comunidades de aprendizaje. In Cuadros Muñoz, R., Villatoro, J. (Hrsg.), Twitter en la enseñanza y aprendizaje del español (65-79). Málaga: Ediciones EdiEle.
Gabelas-Barroso, J., Marta-Lazo, C. & Hergueta-Covacho, E. (2013): Factor R-elacional como epicentro de las prácticas culturales digitales. In Aranda, D., Creus, A., Sánchez Navarro, J. (Hrsg.), Educación, medios digitales y cultura de la participación (-). Barcelona: Editorial UOC.
Barroso, J., Covacho, E.H., & Lazo, C. (2013): Phenomenological features of digital communication: interactivity, immersion and ubiquity. Sociedad de la Información, 44: 169-193.
Hon.Prof.(FH) Dr. Elisa Hergueta-Covacho, E.H. Lic., MA
Professor Department of Business
Dr. Larissa Neuburger, MA, MA
Professor Department of Business
Institute Tourism, Wine Business and Marketing
+43 2732 802 186
[email protected]
IMC International Campus Piaristengasse
Tourism and Leisure Management
Bachelor of Arts in Business / full-time
Tourism and Leisure Management
Bachelor of Arts in Business / part-time
Tourism and Leisure Management in Baku
full-time
Marketing
Master of Arts in Business / full-time
International Wine Business
Bachelor of Arts in Business / full-time
Tourism and Leisure Management in Hanoi
Bachelor of Arts in Business / full-time
Tourism and Leisure Management in Sanya
Bachelor of Arts in Business / full-time
Nachhaltigkeit aus Sicht der WeinkonsumentInnen
Department of Business
Barbe, D., Neuburger, L. (2021): Generation Z and Digital Influencers in the Tourism Industry. In Stylos, N., Rahimi, R., Okumus, B., Williams, S. (Hrsg.), Generation Z Marketing and Management in Tourism and Hospitality (167-192). Cham: Palgrave Macmillan.
Doi: https://doi.org/10.1007/978-3-030-70695-1_7
Sakardy, D., Neuburger, L., Egger, R. (2021): Virtual reality as a travel substitution tool during COVID-19. In Wörndl W., Koo C., Stienmetz J.L. (Hrsg.), Information and Communication Technologies in Tourism 2021 (452-463). Cham: Springer.
Doi: https://doi.org/10.1007/978-3-030-65785-7_44
Egger, R., Neuburger L. (2020): Augmented, Virtual, and Mixed Reality in Tourism. In Xiang Z., Fuchs M., Gretzel U., Höpken W. (Hrsg.), Handbook of e-Tourism (1-25). Cham: Springer.
Doi: https://doi.org/10.1007/978-3-030-05324-6_19-1
Neuburger, L., Egger, R. (2020): Travel risk perception and travel behaviour during the COVID-19 pandemic 2020: A case study of the DACH region. Current Issues in Tourism, 24(7): 1003-1016.
Doi: https://doi.org/10.1080/13683500.2020.1803807
Barbe, D., Neuburger, L., Pennington-Gray, L. (2020): Follow Us on Instagram! Understanding the Driving Force behind Following Travel Accounts on Instagram. e-Review of Tourism Research, 17(4).
Neuburger, L., Beck, J., Egger, R. (2018): The ‘Phygital’tourist experience: The use of augmented and virtual reality in destination marketing. In Camilleri, M.A. (Hrsg.), Tourism Planning and Destination Marketing (183-202). Bingley: Emerald Publishing Limited.
Doi: https://doi.org/10.1108/978-1-78756-291-220181009
Neuburger, L., Egger, R. (2017): An Afternoon at the Museum: Through the Lens of Augmented Reality. In Scheeg, R., Stangl, B. (Hrsg.), Information and Communication Technologies in Tourism 2017 (241-254). Berlin: Springer, Cham.
Doi: https://doi.org/10.1007/978-3-319-51168-9_18
Dr. Larissa Neuburger, MA, MA
Professor Department of Business
Prof.(FH) Dr. Dipl.-BW(FH) Albert Franz Stöckl, MA
Programme Director International Wine Business
Institute Tourism, Wine Business and Marketing
+43 2732 802 338
[email protected]
IMC International Campus Piaristengasse
International Wine Business
Bachelor of Arts in Business / full-time
Tourism and Leisure Management in Sanya
Bachelor of Arts in Business / full-time
Tourism and Leisure Management in Hanoi
Bachelor of Arts in Business / full-time
Tourism and Leisure Management
Bachelor of Arts in Business / full-time
Tourism and Leisure Management
Bachelor of Arts in Business / part-time
Nachhaltigkeit aus Sicht der WeinkonsumentInnen
Project Leader, Department of Business
Online Weinkurse
Project Leader, Department of Business
The Wine Lab
Project Leader, Department of Business
Stoeckl, A., Lee, M., Tischler, S. (2019): Ignoring consumer science? Three cases from Austria about innovation, philosophies, gut feeling, and intuitive decision-making. In Santini, C., Cavicchi, A. (Hrsg.), Case Studies in the Wine Industry (63-74). Birmingham: Woodhead Publishing .
Doi: https://doi.org/10.1016/B978-0-08-100944-4.00005-7
Rinke, W., Stoeckl, A. (2017): Using Data Mining to Classify Terroir Specific Aromatic Profiles of True-To-Type Wines from Burgenland a District of Austria. In Academy of Wine Business Research (Hrsg.), Conference Proceedings, 10th International Conference of the Academy of Wine Business Research, July 25th to 28th, 2017, Sonoma State University, CA, USA (106). Rohnert Park, CA, USA: IJWBR.
Bauer-Krösbacher, C., Stoeckl, A., Tischler, S. (2017): Die kulinarische Attraktivität des Reiselands Österreich: Selbstbild v. Aussensicht. In Wagner, D., Mair, M., Stoeckl, A., Dreyer, A. (Hrsg.), Kulinarischer Tourismus und Weintourismus - Culinary and Wine Tourism Conference 2015 (125-134). Wiesbaden: Springer Gabler.
Doi: https://doi.org/10.1007/978-3-658-13732-8_10
Stöckl, A.F., Tischler, S., Bauer-Krösbacher, C., Koja, T., & Mathis, J.K. (2016): Does Wine Enhance the Attractiveness of a Destination?. In Bruwer, J., Lockshin, L., Corsi, A., Cohen, J., Hirche, M. (Hrsg.), Conference Proceedings, 9th Academy of Wine Business Research Conference (598-607). Adelaide: Academy of Wine Business Research.
Wagner, D., Mair, M., Stoeckl, A., Dreyer, A. (Hrsg.). (2015): Kulinarischer Tourismus und Wein Tourismus - Culinary and Wine Tourism Conference 2015. Wiesbaden: Springer Gabler.
Doi: https://doi.org/10.1007/978-3-658-13732-8
Prof.(FH) Dr. Dipl.-BW(FH) Albert Franz Stöckl, MA
Programme Director International Wine Business

Application and admissions – the next steps

You've found a course that's a perfect fit? Great – you’ve already taken the most important step! We’ve put together an overview to guide you through the next steps.

1
Admission requirements
We'll be happy to inform you about the requirements you have to meet in order to apply.
Details

Admission requirements

What are the admission requirements for bachelor programmes?

To qualify for admission to a university of applied sciences bachelor degree programme, you must have an Austrian school-leaving certificate or an equivalent qualification.

Do you have a school-leaving certificate issued outside Austria?

We’ll check to make sure it’s equivalent to an Austrian certificate in accordance with section 4 of the University of Applied Sciences Studies Act (FHG) when you’ve sent us all the relevant documentation via our online application tool. If it is not an equivalent, you’ll receive information on the supplementary examinations you’ll need to pass. In a nutshell, you will have the option of completing a summer school and the necessary supplementary examinations at IMC Krems or look for an external provider. In that case, you might consider our cooperation partner, the University of Applied Sciences Upper Austria: It offers a one-year International Foundation Programme which provides you with all the necessary qualifications you need in order to start your studies in Krems.

Will I have to provide evidence of professional activity during my studies?

We’re convinced that linking theory and practice together closely is the key to the success of a part-time degree. The curriculum therefore includes compulsory work experience. However, if you are engaged in a relevant professional activity, the respective ECTS points will be credited on a semester-by-semester basis.

Otherwise, you'll need to complete an internship equivalent to the respective ECTS workload: 1 ECTS equals 25 hours.

What proof of your language skills is required for our English-language bachelor degree programme?

We’ll assess your English language proficiency at your interview, so there is no need to provide additional evidence of your English skills.

Important
Do you still need to complete your military or alternative service? If you’re a male Austrian citizen, we strongly recommend completing your compulsory national service before beginning your studies. This will allow you to finish your degree with no interruptions and start your career without delay afterwards.

2
Admissions procedure
Preparation is everything – read up on the admissions procedure in detail.
Details

Admissions procedure

Application interview

We would like to get to know you as a person:
As part of the online application you will have to write a statement of motivation and a short essay on a topic relevant to the degree programme. Predefined questions about your motivations as well as the requirements and topics for your essay can be found in the online application. You choose one of the suggested topics, conduct research to broaden your knowledge, deal with the issues and bring your own point of view to the essay. Your answers are to be entered in the fields provided.

Your statement of motivation and your essay form the basis for your application interview. Every applicant has an opportunity to introduce themselves in a face-to-face discussion, usually with the degree programme director. In addition to the personal introduction and your motivation to study, the applicant and the interviewer discuss the topic selected and the arguments used in the essay, as well as the topic’s relevance for the degree programme.

The application interview is held in the language of instruction of the degree programme and can take place either online via Microsoft Teams or in presence.

After the application interview, your statement of motivation, the essay and your performance throughout the interview are assessed on the basis of the content-related remarks, the manner in which they express themselves and the arguments used.

Interview dates

There is usually a selection of dates to choose from, with quotas allocated for each date. You can select a preferred date and time slot for your admission interview during the online application process. In order to still benefit from the full selection of dates, we recommend that you submit your application in good time.

Get an overview of the dates for your programme.

Admission interview

18/05/202219/05/202224/05/202225/05/202201/06/202202/06/202208/06/202210/06/202215/06/202222/06/202201/07/2022

After you have successfully completed your online application, your application will be checked for completeness and correctness. As soon as this process is completed, we will inform you by e-mail and confirm the date for your admission interview. We will send you the Microsoft Teams Meeting Link in a separate e-mail a few days before the application interview date.

3
Important dates and deadlines
What deadlines do you need to keep an eye on for your online application? Get an overview.
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Apply online
You've decided for one of our degree programmes? First of all: congratulations and thank you for choosing us! We’ll be happy to guide you step-by-step through your online application.
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Study-relevant dates
You would like to plan ahead and would like to know when your degree programme starts? Here you will find the answer!
Details

Application deadline for EU nationals / Extended application deadline	15/04/2022 / 15/08/2022
Application deadline for non-EU nationals	15/04/2022

Questions about the degree programme?

Prospective Student Advisory Service

Do you have questions regarding the entry requirements, the admission procedure and more? Our Prospective Student Advisory Service is happy to help.

+432732802222

[email protected]

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Tourism and Leisure Management bachelor degree programme

What are tourists’ top needs? What might tourism products look like in the future? How do you market a tourist destination? How do you stage an event and what challenges are involved?

The degree programme

TIP

Business administration

Core topics of the Tourism and Leisure Management degree programme

A formula for success: theoretical knowledge + practical experience

1. The basics

2. Practical elements and time abroad

3. Advanced courses

Curriculum

Accounting I

Principles of Management

Sustainability and Ethics in Leadership

Marketing I

Understanding Tourism

Tourism Geography

Rhetoric and Presentation

French I (Level A1)

Spanish I (Level A1)

Business English I

Foundations of Empirical Social Research

Tourism Research Exercises

Principles of Business Data Analysis

Professional Competence I

Accounting II

Microeconomics

Principles of Private and Public Law

Marketing II

Event Management

Hospitality Management

Destination Management

Group Dynamics

French II (Level A2)

Spanish II (Level A2)

Business English II

Business Mathematics - Theory

Business Mathematics - Exercises

Professional Competence II

Managerial Accounting and Decision Making

Macroeconomics

International and Tourism Law

Human Resource Management

Tourist Behaviour and Psychology

French III (Level A2/A2+)

Spanish III (Level A2/A2+)

Business Statistics - Theory

Business Statistics - Exercises

Qualitative Research Methods

Computational Thinking

Professional Competence III

Multi Channel Distribution Systems

Sustainability in Tourism

Culture, Heritage and Tourism

Current Issues in Tourism

Transportation

Tourism Intermediaries

Intercultural Competence

French IV (Level A2/B1)

Spanish IV (Level A2/B1)

Quantitative Research Methods

Professional Competence IV

Finance and Investment

Economics in Tourism and Leisure

Project Management

Digital Tourism

Hospitality Consulting

Destination Consulting

Negotiation and Sales Skills Training

French V (Level B1)

Spanish V (Level B1)

Bachelor Seminar I

Professional Competence V

Controlling

Entrepreneurship and Start-Ups

Digital Marketing

Experience Design in Tourism

Adventure, Events and Sports Tourism

Global Wellness and Spa Management

Bachelor Seminar II and Bachelor Paper