Studium Export-oriented Management - Studierender steht im Gang

Export-oriented Management bachelor degree programme

The international business studies programme: Are you interested in international business relations? And also communicative and open to other cultures? Then you’ll fit in perfectly as an Export-oriented Management student at IMC Krems.

We give you the skills and detailed knowledge of business administration and economics that allows you to deal successfully with partners all over the world. It goes without saying that the programme is taught entirely in English, and on top of this you also study an additional foreign language.

The degree programme

The export business is often regarded as a driver of economic growth. So as an employee it’s important that you are in a position to adapt to rapidly changing, highly competitive global markets.

Even in the face of economic downturn and protectionist policies, companies are still looking for specialists who can help them maintain an international focus and achieve success abroad during difficult phases.

Ideally equipped for tomorrow’s job market

Our Export-oriented Management bachelor degree has been carefully designed with these requirements in mind. You examine ways in which you can head up and develop businesses with a view to the future, and learn how to successfully manage international projects.

Enhancing skills that help you significantly improve your performance of day-to-day duties play an important role throughout the programme. For instance, you will work on honing your negotiating techniques, practice the skills you need to take on auditing and budgeting tasks, and gain valuable insights into how to manage people successfully.

International focus from day one

There is a focus on international business, and especially international trade, right through the programme.

The degree also stands out for its strong international focus. You study with fellow students from all over the world, and have the opportunity to spend semester 3 abroad at one of our partner universities. Semester 4 has a particularly strong international flavour since you spend it abroad working at an internship provider of your choice.


A particularly attractive option is the dual degree we offer in conjunction with the Metropolia University of Applied Sciences, Finland or the KEDGE Business School - Campus Bordeaux, France. Besides obtaining a bachelor of arts at IMC Krems, you will also be accredited with a degree from our partner institution.

Student stories

Business administration

Business administration focuses on how organisations and companies are managed. In other words, it examines business processes with the aim of providing insights into the planning, implementation and evaluation of responsibility, approaches and objectives in different parts of a business.

Business administration topics include: accounting and finance, marketing, human resources and logistics.

Core elements of the programme

The Export-oriented Management bachelor degree covers fundamental aspects of business administration with a focus on international activities.

This leaves you ideally placed to respond to the demands of rapidly changing global markets.

What are the most important steps for successful international expansion? First of all, you have to ensure that you understand your counterpart, and take into account any potential cross-cultural differences. Then it’s about building a relationship so that you can successfully enter into contracts and agreements and systematically manage risks. Finally, you need to run the actual business and fix problems.

Statistics show the importance of exports in our globalised world. For example, the number of export businesses in Austria rose from 12,500 to 60,000 between 2000 and 2017, and exports accounted for 60% of Austria’s GDP in 2017.

Studium Export-oriented Management - Studierende sitzen am Boden
Studium Export-oriented Management - Studierende mit Folder in der Hand
Studium Export-oriented Management - Studierende sitzen am Tisch

" You have the opportunity to discover where your interests lie on this programme. You gain a comprehensive overview of a range of industries and departments and are able to identify a company’s internal and external relationships. Foreign trade, marketing and sales, human resources, project business, or how about logistics? You decide on the focus of your degree with your choice of internship, electives and the topic of your bachelor paper. "

Programme director Christopher Schwand

A formula for success: theoretical knowledge + practical experience

The programme is built on three pillars.

  1. 1

    1. The basics

    Semesters 1-3

    At the start of the programme you gain a broad overview of business administration and economics, with courses in subjects like marketing, human resource management, accounting, logistics and law. The opportunities and challenges presented by international expansion and export are a recurring theme.

    Another important focus is developing awareness of cultural differences. During the degree, you acquire techniques for working as part of diverse teams. You can also select an additional foreign language, with a choice of Chinese, German, French, Italian, Russian or Spanish.

  2. 2

    2. Gathering experience abroad

    Semesters 3-4

    Advanced language skills and a good awareness of how practices can vary from culture to culture are important ingredients for a successful international career.

    Over the course of the programme you learn or improve your skills in an additional foreign language – on top of your regular lectures, which are taught in English. You spend semester 4 abroad, when you gain practical insights into the working methods of successful companies and how they function. You also have the option of doing a semester abroad in semester 3 at one of our 160+ partner universities. Our international spirit runs right through the programme!

  3. 3

    3. Advanced courses

    Semesters 5-6

    The electives in semesters 5 and 6 are a major reason why graduates of this programme can look forward to such excellent career prospects. From entrepreneurship and digitalisation to trade, project management and foreign markets – you have the opportunity to tailor your degree to your personal interests through your choice of elective.

    In the electives, you look at the instruments and tools you have studied during the programme from an interdisciplinary perspective, and apply them in projects and realistic case studies.

    You also choose one of three specialisations, which each deal with a different export scenario – export of raw materials and goods, export of services, or megaprojects.

    In courses which build on what you’ve already learned, you study advanced aspects of business administration and law and improve your computer and software skills. You also develop your soft skills, working on areas such as negotiation techniques.


What can you expect from your studies? The curriculum provides an overview.
​​​​​​​Click on the individual courses for further information.

  1. CourseSWSECTS
    Business Administration
    Principles of Management 23
    Sustainability and Ethics in Leadership 11
    Accounting I 24
    Accounting I - Exercises 11
    Marketing and Sales 23
    Export Management
    Trading, Exporting and Doing Business Abroad 22
    Mathematics and Statistics
    Business Mathematics
    Business Mathematics - Theory 12
    Business Mathematics - Exercises 12
    Soft Skills and Personality Training
    Training Intercultural Competence 11
    Rhetoric and Presentation 11
    French I (Level A1) 34
    French I (Level B1) 34
    Spanish I (Level A1) 34
    Spanish I (Level B1) 34
    Italian I (Level A1) 34
    Russian I (Level A1) 34
    German I (Level A1) 34
    Chinese I (Level A1) 34
    Scientific Methods and Tools
    Foundations of Empirical Social Research 11
    Principles of Business Data Analysis 23
    Qualitative Information and Decision Making 22
  2. CourseSWSECTS
    Business Administration
    Procurement, Production and Logistics 23
    Organisation Theory and Organisation Development 23
    Accounting II 22
    Accounting II - Exercises 11
    Microeconomics 23
    Export Management
    Entering Foreign Markets and Doing Business Abroad 23
    International Law & Geopolitical Affairs
    Principles of Private and Public Law 22
    Establishing Contracts 11
    Mathematics and Statistics
    Business Statistics
    Business Statistics - Theory 12
    Business Statistics - Exercises 12
    Soft Skills and Personality Training
    Group Dynamics 11
    Negotiation Techniques 11
    French II (Level A2) 34
    French II (Level B1) 34
    Spanish II (Level A2) 34
    Spanish II (Level B1) 34
    Italian II (Level A2) 34
    Russian II (Level A1/A2) 34
    German II (Level A2) 34
    Chinese II (Level A1/A2) 34
    Scientific Methods and Tools
    Quantitative Information and Decision Making 22
  3. CourseSWSECTS
    Business Administration
    Finance and Investment 24
    Controlling, Managerial Accounting and Decision Making 23
    International Project Management and Project Communication 22
    Human Resource Management 23
    Processes, Audits and Reports 11
    Macroeconomics 33
    Export Management
    Current Issues in Export Management 12
    EU Tender and Contracting 22
    International Marketing Research and Market Entry 34
    International Law & Geopolitical Affairs
    Comparative International Law 12
    French III (Level A2/A2+) 22
    French III (Level B1/B2) 22
    Spanish III (Level A2/A2+) 22
    Spanish III (Level B1/B2) 22
    Italian III (Level A2/A2+) 22
    Russian III (Level A2) 22
    Chinese III (Level A2) 22
    German III (Level A2/A2+) 22
    Scientific Methods and Tools
    Computational Thinking 12
  4. CourseSWSECTS
    Practical Training
    Practical Training 028
    Practical Training Coaching Seminar 12
  5. CourseSWSECTS
    Business Administration
    Entrepreneurship and Starting a Company 23
    Budgeting and Financial Management 23
    Company Management Simulation 11
    Export Management
    Supply Chain Management 23
    Foreign Trade Techniques: Export Risk Management 34
    Elective 1: Future Export Markets 11
    Elective 2: Artificial Intelligence Applications in Business 11
    Elective 3: Digitalisation of Business 11
    Elective 4: Sourcing and Customs Planning 11
    Elective 5: Export Market Metrics and Market Selection 11
    International Law & Geopolitical Affairs
    International Business Law 23
    International Relations and Geopolitical Affairs 22
    Soft Skills and Personality Training
    Performance Management and Providing Feedback 12
    Sales, Closing and After Sales Management 12
    French IV (Level A2/B1) 23
    French IV (Level B2) 23
    Spanish IV (Level A2/B1) 23
    Spanish IV (Level B2) 23
    Italian IV (Level A2/B1) 23
    Russian IV (Level A2+) 23
    German IV (Level A2/B1) 23
    Chinese IV (Level A2+) 23
    Scientific Methods and Tools
    Bachelor Seminar I 13
  6. CourseSWSECTS
    International Economics 23
    Export Management
    International Financial Management 23
    Elective A: Export of Commodities and Goods 45
    Elective B: Export of Services 45
    Elective C: FDI and Engineering Projects abroad 45
    International Law & Geopolitical Affairs
    International Strategies for Sustainable Development 23
    French V (Level B1) 23
    French V (Level C1) 23
    Spanish V (Level B1) 23
    Spanish V (Level C1) 23
    Italian V (Level B1) 23
    Russian V (Level A2/B1) 23
    German V (Level B1) 23
    Chinese V (Level A2/B1) 23
    Scientific Methods and Tools
    Data Utilisation and Enterprise Resource Management 23
    Bachelor Seminar II and Bachelor Paper 18
    Bachelor Exam 02

Study abroad

Spend a semester or more at one of our 160+ partner universities. A unique experience!

The exchange semester

Key features

What makes our Export-oriented Management programme so special? Here’s an overview.

Ideal preparation for the international stage

Would you like to study alongside people from all over the world? Go abroad for the exchange and internship semesters? Do you want to keep your options open after you graduate – whether your end up working at home or abroad? Then this international degree programme is the perfect choice for you.

You receive a fundamental education in business administration and acquire a detailed understanding of economics and law. Another important part of the curriculum: foreign trade and negotiation techniques. You gain an overview of the various economic regions, learn or improve your skills in a foreign language and gather international experience. In addition to interpersonal skills, digitalisation and sustainability also feature prominently on the curriculum.

Explore the world

Interested in other cultures? Great – because your future managers will expect you to have the attributes for professional mobility. On this programme you have the chance to spend one or two semesters at one of our 160+ partner universities.

You also spend the internship semester at a company of your choice abroad. This all means you have plenty of opportunities to polish your English language skills or brush up your knowledge of another foreign language. You’ll gain valuable cross-cultural experience along the way, and can take time to explore your temporary home.

Practical training

The Practical Training Semester (PTS) is a core element of the curriculum, and gives you the chance to apply the knowledge you’ve acquired in a business environment. You get to know various company structures first-hand, and gain work experience that will stand you in good stead when you start work.

Linking content to real-world practice throughout the programme is very important to us. We have close ties with partners in industry, which helps us to predict domestic and international business and technology trends. Examples of best practice from our partners and projects implemented with them ensure lectures have a strong practical focus.

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Key skills

When you graduate, you will have developed wide-ranging professional and theoretical expertise and skills, as well as strong interpersonal abilities.

During the degree you learn about the basics of business administration, economics and law.

Understanding complex functions within organisations and the interplay between departments is another core competence. You will be aware of just how important an enduring corporate culture is, and become an advocate for strengthening the culture at your company.

You also study the following business disciplines during your degree:

  • Accounting and finance: You have all the skills required to take on bookkeeping, accounting or controlling duties. You are also familiar with various financial instruments and budgeting tools, and how to deploy them effectively.
  • Marketing: You will study key marketing models, with a focus on typical marketing methods, international marketing, and market research.
  • Human resource management, logistics and organisational development: You will become familiar with key responsibilities of HR managers and learn how to handle cross-cultural differences. The course also provides an overview of logistics and procurement, and teaches you how to incorporate aspects of quality assurance in your approach to work. Your extensive basic business knowledge also enables you to play a part in preparing business plans.

Microeconomics and macroeconomics are core elements of the curriculum. After completing your degree, you will have a clear understanding of major global interrelationships, which can feed into your organisation’s decision-making processes.

The programme also provides an overview of various legal topics, with an emphasis on international and European law, as well as geopolitical relationships.

With English as the language of instruction and everyday communication on the programme, you’ll feel confident in international settings by the time you graduate. You will have the speaking and writing skills to communicate fluently – which will look great on your CV. 

On top of that, you also study an additional foreign language throughout the programme, and can opt for Chinese, German, French, Italian, Russian or Spanish. For French and Spanish, you also have the choice of courses at level A1 or B1.

Analysing research-related questions is an important aspect of higher education. This is why we help you to develop academic skills that allow you to understand and successfully participate in research processes.

Besides professional expertise, interpersonal skills will play a major role in your day-to-day work.

This is why we place a particular emphasis on soft skills. You will develop your teamworking abilities in various group work situations, as well as learning how to manage conflicts in the group. We also help you to enhance your presentation skills, put you in a position to take on team leadership functions and teach you how to use conflict resolution tools.

A stand-out feature of the degree programme is that it enables you to develop strong cross-cultural abilities, thanks to the programme’s distinctive international focus. You learn how to handle contrasting views and approaches more effectively and identify potential in teams comprising members with a variety of personal and cultural backgrounds. Put simply, in your career you’ll be able to deal expertly with business partners from all over the world.

A strong focus on cross-border trade runs right through the programme. During your courses, you discuss differences that arise in business administration at an international level.

You also study key export markets and prepare yourself to address future opportunities and challenges in the electives. In Foreign Trade Techniques, you learn about the tools which are crucial for success in international business.
This means you graduate with the skills you need to fully exploit export opportunities and appropriately respond to potential risks.

Career paths

Our Export-oriented Management bachelor degree programme opens the door to a whole world of opportunities. Whether you decide to go abroad or work in Austria, you will be qualified to assume entry-level positions in a wide-range of industries and departments.

You have the choice of starting a career or enrolling for a full-time or part-time master degree.

A wide range of options will be open to you – at IMC Krems, for instance, you can register for the master degree programmes:

Alternatively, you can take a master degree in business at another Austrian or foreign university.

  • Potential entry-level positions
  • Marketing and sales
  • Foreign trade
  • Purchasing and supply chain management
  • Human resource management (HRM)
  • Controlling
  • Consulting
  • Finance and risk management
10 good reasons

What makes us special? We are more than happy to tell you about the aspects of our university, which we are especially proud of.


Friendly and cosmopolitan: The city attracts students from all over the world, who come to study, research and work together.

Service centers

Our university has removed a host of administrative hurdles, leaving you free to concentrate fully on your studies.

Advisory Service

Do you have questions regarding our degree programmes or the application? Contact our Prospective Student Advisory Service.

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Our team

Get to know the core team of our bachelor degree programme Export-oriented Management.

  • Prof.(FH) MMag. Christopher Schwand | Head of Institute International Trade and Sustainable Economy / Programme Director Export-oriented Management - IMC Fachhochschule Krems
    Prof.(FH) MMag. Christopher Schwand
    Head of Institute International Trade and Sustainable Economy / Programme Director Export-oriented Management

    Head of Institute International Trade and Sustainable Economy / Programme Director Export-oriented Management

    Prof.(FH) MMag. Christopher Schwand

    Core Competencies
    • Digital Business Transformation
    • Quantitative and Qualitative Research Methods
    • Sustainable development of companies, linked systems and economic areas
  • Mag. Dr. Jan Grumiller
    Senior Lecturer Institute Business Administration and Management
  • Mag. Sonja Berger, MSc
    Lecturer Institute Tourism, Wine Business and Marketing & Language...
  • Florian Teurezbacher, MSc (WU) MA Bakk. BA
    PhD Student Institute International Trade and Sustainable Economy
  • Prof.(FH) Dr. Alina Schoenberg
    Programme Director International Business and Economic Diplomacy
  • Prof.(FH) DI Roman H. Mesicek
    Programme Director Environmental and Sustainablity Management
  • Prof.(FH) Klaus Kotek, MBA
    Professor (FH) Institute International Trade and Sustainable Economy
  • Prof.(FH) Denise Kleiss, MSc., MBA, B.A.
    Professor (FH) Institute International Trade and Sustainable Economy
  • Dr. Anna Fornalska
    Senior Lecturer Institute International Trade and Sustainable Economy
  • Dr. Tarek Eltayeb
    Senior Lecturer Institute International Trade and Sustainable Economy
  • Prof.(FH) Dipl.-Ing. Dipl.-Wirtsch.-Ing. Michael Bartz
    Professor (FH) Institute International Trade and Sustainable Economy
  • Dr. techn. Dipl.-Ing. Sarita Paudel
    Senior Lecturer Institute Digitalisation and Informatics
  • Prof.(FH) Mag. Gerhard Kormann-Hainzl
    Professor (FH) Institute Digitalisation and Informatics
  • Hon.Prof.(FH) Dr. Elisa Hergueta-Covacho, E.H. Lic., MA
    Senior Lecturer Institute Therapeutic and Midwifery Sciences

Application and admissions – the next steps

You've found a course that's a perfect fit? Great – you’ve already taken the most important step! We’ve put together an overview to guide you through the next steps.

What are the admission requirements for bachelor programmes?

To qualify for admission to a university of applied sciences bachelor degree programme, you must have an Austrian school-leaving certificate or an equivalent qualification.

Do you have a school-leaving certificate issued outside Austria?

We’ll check to make sure it’s equivalent to an Austrian certificate in accordance with section 4 of the University of Applied Sciences Studies Act (FHG) when you’ve sent us all the relevant documentation via our online application tool. If it is not an equivalent, you’ll receive information on the supplementary examinations you’ll need to pass. In a nutshell, you will have the option of completing a summer school and the necessary supplementary examinations at IMC Krems or look for an external provider. In that case, you might consider our cooperation partner, the University of Applied Sciences Upper Austria: It offers a one-year International Foundation Programme which provides you with all the necessary qualifications you need in order to start your studies in Krems.

What proof of your language skills is required for our English-language bachelor degree programme?

We’ll assess your English language proficiency at your interview, so there is no need to provide additional evidence of your English skills. 

Do you still need to complete your military or alternative service?  If you’re a male Austrian citizen, we strongly recommend completing your compulsory national service before beginning your studies. This will allow you to finish your degree with no interruptions and start your career without delay afterwards.


Application interview

We would like to get to know you as a person:
As part of the online application you will have to write a statement of motivation and a short essay on a topic relevant to the degree programme. Predefined questions about your motivations as well as the requirements and topics for your essay can be found in the online application. You choose one of the suggested topics, conduct research to broaden your knowledge, deal with the issues and bring your own point of view to the essay. Your answers are to be entered in the fields provided.

Your statement of motivation and your essay form the basis for your application interview. Every applicant has an opportunity to introduce themselves in a face-to-face discussion, usually with the degree programme director. In addition to the personal introduction and your motivation to study, the applicant and the interviewer discuss the topic selected and the arguments used in the essay, as well as the topic’s relevance for the degree programme.

The application interview is held in the language of instruction of the degree programme and can take place either online via Microsoft Teams or in presence.

After the application interview, your statement of motivation, the essay and your performance throughout the interview are assessed on the basis of the content-related remarks, the manner in which they express themselves and the arguments used.

Interview dates

There is usually a selection of dates to choose from, with quotas allocated for each date. You can select a preferred date and time slot for your admission interview during the online application process. In order to still benefit from the full selection of dates, we recommend that you submit your application in good time.

Get an overview of the dates for your programme.

Admission Interview

After you have successfully completed your online application, your application will be checked for completeness and correctness. As soon as this process is completed, we will inform you by e-mail and confirm the date for your admission interview. We will send you the Microsoft Teams Meeting Link in a separate e-mail a few days before the application interview date.

Application deadline for EU nationals 15/04/2023
Application deadline for non-EU nationals 15/04/2023
Apply now

You've decided for one of our degree programmes? First of all: congratulations and thank you for choosing us! We’ll be happy to guide you step-by-step through your online application.


You would like to plan ahead and would like to know when your degree programme starts? Here you will find the answer!


Questions about the degree programme?

Prospective Student Advisory Service

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Student Ambassadors

Would you like first-hand information about the degree programme? Contact our student ambassadors directly, they will be happy to answer all your questions about the study programme.