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Business Administration for the Public Health Sector bachelor degree programme

The healthcare sector is a growing market, and needs qualified experts. This full-time programme will equip you with the skills you require for success in the healthcare industry.

After completing the three-year course, you will be ready to take on professional responsibilities at hospitals, pharmaceutical companies, insurers, or other health organisations in the private and public sectors.

The degree programme

After completing the Business Administration for the Public Health Sector bachelor degree programme, you will be ready to assume professional responsibilities in the healthcare sector.

The course will provide you with a solid foundation in business administration and economics. In-depth examination of health sector organisations puts you in a position to successfully apply this knowledge in specific professional contexts.

During the programme, you will also develop your capacity for joined-up thinking and arriving at decisions which take into account the ethical considerations.

There is a strong practical focus throughout the degree – case studies, projects with healthcare companies, and lecturers with a background in the industry are all part and parcel of the programme.

Get the full programme details in German

Business administration

Business administration focuses on how organisations and companies are managed. In other words, it examines business processes with the aim of providing insights into the planning, implementation and evaluation of responsibility, approaches and objectives in different parts of a business.

Business administration topics include: accounting and finance, marketing, human resources and logistics.

Core topics of the Business Administration for the Public Health Sector programme

The healthcare sector is a growing market and is set to carry on expanding in the coming decades. Demographic change and advances in medicine, pharmaceuticals and medical technology are increasingly important factors for the economy.

Health economics

Health economics looks at the fundamentals of management from a healthcare perspective.

Your health economics know-how will help you stand out from the competition when applying for jobs. Clearly, sustainable growth in the healthcare sector will only be possible if there are enough highly qualified managers with the right expertise.

Healthcare organisations

Key healthcare organisations include hospitals, pharmaceutical companies, insurers and care facilities, as well as home care providers and rehabilitation centres.
In addition to these core areas, your knowledge of health economics will also be applicable to related fields such as wellness, health tourism and assisted living.

Full-time or part-time – which is the right format for you?

The Business Administration for the Public Health Sector bachelor programme is offered as both a full-time and a part-time degree. Your choice of format depends on your personal situation.

Part-time programme

Opening up new perspectives

If you already have a job, you’re more likely to choose our part-time programme. The goal is to enable you to take the next step in your career or change profession after graduating.

Lectures take place on Fridays (starting at 2 p.m.) and Saturdays, so they can be easily integrated into your work schedule. There is also a block week each semester. What sets this programme apart is that you and your colleagues can analyse cases from your day-to-day work during lectures – which can lead to some interesting discussions! You can also address problems facing your company in the course of various projects and written papers.

Full-time programme

The full university experience

If you want to focus on your studies and enjoy all aspects of student life, a full-time programme is the one for you. Lectures take place from Monday to Friday. So you will be spending the majority of your time in Krems, which allows you to benefit from all the additional extras and services the university provides.

Don’t worry, the programme still has a strong practical focus, with an internship lasting several months, as well as business case studies, simulations and partnerships with companies. We’re proud to be able to give our students applied knowledge – in other words, helping them study the art of applied sciences.

" Take advantage of the opportunities to enhance your international skills. English for spoken communication and work is firmly established on the curriculum. What’s more, you can opt for an exchange semester abroad at one of our 160+ partner universities, or complete an internship in an international work environment. "

Programme director Markus Latzke

A formula for success: theoretical knowledge + practical experience

Our lecturers are here to give you practical knowledge based on theories, concepts and their personal experience. What’s more, excursions offer you a behind-the-scenes look at organisational set-ups, and you also receive information on the latest academic studies.


  1. 1

    1. The basics

    Semesters 1-3

    Acquiring sound basic knowledge is important for your future career. This is why the curriculum includes business administration, economics and law. You will learn about information technology and enhance your social skills.

    Many courses are designed with the specifics of the healthcare industry and the health service in mind, so you will also start to develop your health-related expertise.  For instance, you will learn about the basics of medical and nursing care, as well as about health systems and the role of health policy.

  2. 2

    2. Advanced courses

    Semesters 4-6

    In the final three semesters you will take the next step, building on what you have already learned during your degree, examining this knowledge from a theoretical standpoint in dedicated courses and putting your expertise into practice in the course of the internship. Subjects such as innovation management, budgeting and risk management will enhance your skills profile as a health service manager.

    The emphasis is on health-sector organisations like primary care providers, hospitals, nursing services and rehab centres, as well as the pharmaceuticals industry and medical product sales. Your bachelor paper gives you the opportunity to review and deepen your knowledge of degree programme topics from an academic viewpoint.

  3. 3

    3. The internship semester

    Semester 5

    In semester 5 you will have the opportunity to apply your knowledge and skills during an internship.  You will spend a minimum of 22 weeks at an internship provider in the healthcare sector, and you can also choose whether to do your internship in Austria or abroad.

    Our Career Services department will pair you up with an internship coach, who will support you before, during and after your compulsory internship. They will provide you with invaluable guidance, from tips on finding the right placement to advice on contract-related matters. During your internship, you will get an inside perspective on your chosen sector and gain valuable work experience.

Our team

Get to know the full-time team of our bachelor degree programme Business Administration for the Public Health Sector.

  • Prof.(FH) Priv. Doz. Mag. Dr. Markus Latzke | Programme Director Business Administration for the Public Health Sector - IMC Fachhochschule Krems
    Prof.(FH) Priv. Doz. Mag. Dr. Markus Latzke
    Programme Director Business Administration for the Public Health Sector

    Programme Director Business Administration for the Public Health Sector

    Prof.(FH) Priv. Doz. Mag. Dr. Markus Latzke

    Core Competencies
    • Organizational Behavior
    • Organization Theory
    • Human Resource Management

Questions about the degree programme?

Prospective Student Advisory Service

Do you have questions regarding the entry requirements, the admission procedure and more? Our Prospective Student Advisory Service is happy to help.

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Ask Simone

Ask Simone

Would you like first-hand information about the "Betriebswirtschaft für das Gesundheitswesen" degree programme? Contact Simone directly, she will be happy to answer all your questions about the study programme.

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