Business Administration for the Public Health Sector bachelor degree programme

The healthcare sector is a growing market, and needs qualified experts. This full-time programme will equip you with the skills you require for success in the healthcare industry.

After completing the three-year course, you will be ready to take on professional responsibilities at hospitals, pharmaceutical companies, insurers, or other health organisations in the private and public sectors.

The degree programme

After completing the Business Administration for the Public Health Sector bachelor degree programme, you will be ready to assume professional responsibilities in the healthcare sector.

The course will provide you with a solid foundation in business administration and economics. In-depth examination of health sector organisations puts you in a position to successfully apply this knowledge in specific professional contexts.

During the programme, you will also develop your capacity for joined-up thinking and arriving at decisions which take into account the ethical considerations.

There is a strong practical focus throughout the degree – case studies, projects with healthcare companies, and lecturers with a background in the industry are all part and parcel of the programme.

Get the full programme details in German

Business administration

Business administration focuses on how organisations and companies are managed. In other words, it examines business processes with the aim of providing insights into the planning, implementation and evaluation of responsibility, approaches and objectives in different parts of a business.

Business administration topics include: accounting and finance, marketing, human resources and logistics.

Core topics of the Business Administration for the Public Health Sector programme

The healthcare sector is a growing market and is set to carry on expanding in the coming decades. Demographic change and advances in medicine, pharmaceuticals and medical technology are increasingly important factors for the economy.

Health economics

Health economics looks at the fundamentals of management from a healthcare perspective.

Your health economics know-how will help you stand out from the competition when applying for jobs. Clearly, sustainable growth in the healthcare sector will only be possible if there are enough highly qualified managers with the right expertise.

Healthcare organisations

Key healthcare organisations include hospitals, pharmaceutical companies, insurers and care facilities, as well as home care providers and rehabilitation centres.
In addition to these core areas, your knowledge of health economics will also be applicable to related fields such as wellness, health tourism and assisted living.

Full-time or part-time – which is the right format for you?

The Business Administration for the Public Health Sector bachelor programme is offered as both a full-time and a part-time degree. Your choice of format depends on your personal situation.

Part-time programme

Opening up new perspectives

If you already have a job, you’re more likely to choose our part-time programme. The goal is to enable you to take the next step in your career or change profession after graduating.

Lectures take place on Fridays (starting at 2 p.m.) and Saturdays, so they can be easily integrated into your work schedule. There is also a block week each semester. What sets this programme apart is that you and your colleagues can analyse cases from your day-to-day work during lectures – which can lead to some interesting discussions! You can also address problems facing your company in the course of various projects and written papers.

Full-time programme

The full university experience

If you want to focus on your studies and enjoy all aspects of student life, a full-time programme is the one for you. Lectures take place from Monday to Friday. So you will be spending the majority of your time in Krems, which allows you to benefit from all the additional extras and services the university provides.

Don’t worry, the programme still has a strong practical focus, with an internship lasting several months, as well as business case studies, simulations and partnerships with companies. We’re proud to be able to give our students applied knowledge – in other words, helping them study the art of applied sciences.

" Take advantage of the opportunities to enhance your international skills. English for spoken communication and work is firmly established on the curriculum. What’s more, you can opt for an exchange semester abroad at one of our 160+ partner universities, or complete an internship in an international work environment. "
Programme director Markus Latzke

A formula for success: theoretical knowledge + practical experience

Our lecturers are here to give you practical knowledge based on theories, concepts and their personal experience. What’s more, excursions offer you a behind-the-scenes look at organisational set-ups, and you also receive information on the latest academic studies.

RESEARCH FOCUSES AT THE INSTITUTE OF HEALTH MANAGEMENT

1
1. The basics
Semesters 1-3
Acquiring sound basic knowledge is important for your future career. This is why the curriculum includes business administration, economics and law. You will learn about information technology and enhance your social skills.
Many courses are designed with the specifics of the healthcare industry and the health service in mind, so you will also start to develop your health-related expertise. For instance, you will learn about the basics of medical and nursing care, as well as about health systems and the role of health policy.
2
2. Advanced courses
Semesters 4-6
In the final three semesters you will take the next step, building on what you have already learned during your degree, examining this knowledge from a theoretical standpoint in dedicated courses and putting your expertise into practice in the course of the internship. Subjects such as innovation management, budgeting and risk management will enhance your skills profile as a health service manager.
The emphasis is on health-sector organisations like primary care providers, hospitals, nursing services and rehab centres, as well as the pharmaceuticals industry and medical product sales. Your bachelor paper gives you the opportunity to review and deepen your knowledge of degree programme topics from an academic viewpoint.
3
3. The internship semester
Semester 5
In semester 5 you will have the opportunity to apply your knowledge and skills during an internship. You will spend a minimum of 22 weeks at an internship provider in the healthcare sector, and you can also choose whether to do your internship in Austria or abroad.
Our Career Services department will pair you up with an internship coach, who will support you before, during and after your compulsory internship. They will provide you with invaluable guidance, from tips on finding the right placement to advice on contract-related matters. During your internship, you will get an inside perspective on your chosen sector and gain valuable work experience.

Our team

Get to know the full-time team of our bachelor degree programme Business Administration for the Public Health Sector.

Prof.(FH) Priv. Doz. Mag. Dr. Markus Latzke
Programme Director Business Administration for the Public Health Sector
Institute Health Management
+43 2732 802 139
[email protected]
IMC Campus KremsIMC Campus Trakt G1
Organizational Behavior
Organization Theory
Human Resource Management
Betriebswirtschaft für das Gesundheitswesen
Bachelor of Arts in Business / full-time
Management von Gesundheitsunternehmen
Master of Arts in Business / part-time
Betriebswirtschaft für das Gesundheitswesen
Bachelor of Arts in Business / part-time
Management
Master of Arts in Business / part-time
LINK – Langzeitpflege: Implikationen für nachhaltige Karrieren
Department of Business
New World of Pay
Department of Business
Berger-Graber, D., Bachner, C., Latzke, M. (2022): Erwartungen von Arbeitnehmer*innen in der Industrie 4.0. In - (Hrsg.), Online-Tagungsband FHK Forschungsforum 2022. Villach: -.
Latzke, M., Putz, P., Kulnik, S., Schlegl, C., Sorge, M., Mériaux-Kratochvila, S. (2021): Physiotherapists' job satisfaction according to employment situation: Findings from an online survey in Austria. Physiotherapy Research International: 1-10.
Doi: https://doi.org/10.1002/pri.1907
Pernkopf, K., Latzke, M., Mayrhofer, W. (2021): Der Mix macht’s: (Karriere-)Websites, Arbeitsgeberbewertungen und Employer Branding. PERSONALquarterly, 02/21: 42-47.
Kulnik, S., Latzke, M., Putz, P., Schlegl, C., Sorge, M., Meriaux-Kratochvila, S. (2020): Experiences and attitudes toward scientific research among physiotherapists in Austria: a cross-sectional online survey. Physiotherapy Theory and Practice(1-16).
Doi: https://doi.org/10.1080/09593985.2020.1836695
Kulnik, St., Latzke, M., Putz, P., Schlegel, C., Sorge, M., Meriaux-Kratochvila, S. (2020): Opportunities to become involved in scientific research within Austrian physiotherapists' practice environments : perceived importance versus realisation. In - (Hrsg.), 5th European Congress : Physiotherapy Education : Europe Region World Physiotherapy Online 2020. Leuven, Belgium (held virtually): -.
Kulnik, S., Latzke, M., Putz, P., Schlegel, C., Sorge, M., Meriaux-Kratochvila, S. (2020): Attitudes towards scientific research among undergraduate physiotherapy students in Austria. In - (Hrsg.), 5th European Congress : Physiotherapy Education : Europe Region World Physiotherapy Online 2020. Leuven, Belgium (held virtually): -.
Pernkopf, K., Latzke, M., Mayrhofer, W. (2020): Effects of mixed signals on employer attractiveness: A mixed‐method study based on signalling and convention theory. Human Resource Management Journal, 31(2): 392-413.
Doi: https://doi.org/10.1111/1748-8583.12313
Schneidhofer, T.; Nöhammer, E.; Kattenbach, R.; Latzke, M. (2020): Men in pink-collar professions – still advantaged? The development of the glass escalator in Germany over time. In - (Hrsg.), 36th European Group for Organizational Studies Conference. Hamburg, Germany (held virtually): -.
Latzke, M., Schiffinger, M., Zellhofer, D., Steyrer, J. (2020): Soft Factors, Smooth Transport? The role of safety climate and team processes in reducing adverse events during intrahospital transport in intensive care. Health Care Management Review, 45(1): 32-40.
Doi: https://doi.org/10.1097/HMR.0000000000000188
Heslin, P., Latzke, M. (2020): Individual Difference Antecedents of Career Outcomes. In Gunz, H., Lazarova, M., Mayrhofer, W. (Hrsg.), The Routledge Companion to Career Studies (162-179). London: Routledge.
Doi: https://doi.org/10.4324/9781315674704
Eggenhofer-Rehart, P., Latzke, M., Pernkopf, K., Zellhofer, D., Mayrhofer, W., Steyrer, J. (2019): Refugees’ career capital and its short- and long-term transferability. In Bauböck, R., Reinprecht, C., Sievers, W. (Hrsg.), Flucht und Asyl – internationale und österreichische Perspektiven (1-17). Vienna: Austrian Academy of Sciences Press.
Doi: https://doi.org/10.1553/0x003ad817
Schneidhofer, Th., Latzke, M., Kattenbach, R., Mayrhofer, W., Schramm, F. (2019): Die einzige Veränderung im (Karriere-)Leben ist eine Konstante?. PERSONALquarterly, 71(2): 10-15.
Konlechner, S., Latzke, M., Güttel, W. H., & Höfferer, E. (2019): Prospective sensemaking, frames and planned change interventions: A comparison of change trajectories in two hospital units. Human Relations, 72(4): 706-732.
Doi: https://doi.org/10.1177/0018726718773157
Latzke, M., Schneidhofer, T., Mayrhofer, W., Pernkopf, K. (2019): Karriereforschung: Konzeptioneller Rahmen, zentrale Diskurse und neue Forschungsfelder. In Kauffeld, S., Spurk, D. (Hrsg.), Handbuch Karriere und Laufbahnmanagement (3-35). Berlin Heidelberg: Springer.
Doi: https://doi.org/10.1007/978-3-662-48750-1
Eggenhofer-Rehart, P., Latzke, M., Pernkopf, K., Zellhofer, D., Mayrhofer, W., Steyrer, J. (2018): Refugees' career capital welcome? Afghan and Syrian refugee job seekers in Austria. Journal of Vocational Behavior, 105: 31-45.
Doi: https://doi.org/10.1016/j.jvb.2018.01.004
Konlechner, S., Latzke, M. (2018): A Song of Power and Influence. Was wir aus Game of Thrones über Macht, soziale Einflussnahme und deren Konsequenzen in Organisationen lernen können. Austrian Management Review, 8: 71-80.
Latzke, M. (2018): Sicherheitskultur. Stärkung von Resilienz am Beispiel von Fehlern in der Medizin. Zeitschrift für Führung und Organisation, 87(1): 14-19.
Schiffinger, M., Latzke, M., Steyrer, J. (2016): Two sides of the safety coin? How patient engagement and safety climate jointly affect error occurrence in hospital units. Health Care Management Review, 41(4): 356-67.
Doi: https://doi.org/10.1097/HMR.0000000000000083
Latzke, M., Kattenbach, R., Schneidhofer, Th., Schramm, F., Mayrhofer, W. (2016): Consequences of voluntary job changes in Germany: A multilevel analysis for 1985-2013. Journal of Vocational Behavior, 93: 139-149.
Doi: https://doi.org/10.1016/j.jvb.2016.02.001
Schwarzl, C., Latzke, M. (2016): Karrieren von Wirtschaftspädagog/innen zwischen Selbständigkeit und Lehrberuf. In Greimel-Fuhrmann, B., Fortmüller, R. (Hrsg.), Facetten der Entrepreneurship Education; Festschrift für Josef Aff anlässlich seiner Emeritierung (157-167). Wien: Manz.
Latzke, M., Eggenhofer-Rehart, P., Mayrhofer, W. (2015): Karrieren im Wandel - empirische Befunde. Wirtschaftspsychologie aktuell, 17.12..
Latzke, M., Schneidhofer, T., Pernkopf, K., Rohr, C., Mayrhofer, W. (2015): Relational career capital: towards a sustainable perspective. In De Vos, A., Van der Heijden, B. (Hrsg.), Handbook of research on sustainable careers (50-66). Cheltenham: Edward Elgar Publishing.
Doi: https://doi.org/10.4337/9781782547037
Schneidhofer, T., Latzke, M., Mayrhofer, W. (2015): Careers as Sites of Power: A Relational Understanding of Careers Based on Bourdieu's Cornerstones. In Tatli, A., Ozbilgin, M., Karatas-Ozkan, M. (Hrsg.), Pierre Bourdieu, Organization and Management (1-18). New York: Routledge.
Doi: https://doi.org/10.4324/9781315818146
Eggenhofer-Rehart, P., Heinrich, M., Latzke, M., Schmidt, A. (2015): Gruppen in Organisationen: im Spannungsfeld von Stabilität und Dynamik. In Mayrhofer, W., Furtmüller, G., Kasper, H. (Hrsg.), Personalmanagement - Führung - Organisation (107-142). Wien: Linde.
Latzke, M., Schiffinger, M., Steyrer, J. (2014): Der Einfluss eines anonymen Fehlermeldesystems auf das organisationale Lernen und die Häufigkeit von Behandlungsfehlern. ZfbF Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 66: 120–146.
Doi: https://doi.org/10.1007/BF03372894
Kattenbach, R., Schneidhofer, Th., Luecke, J., Latzke, M., Loacker, B., Schramm, F., Mayrhofer, W. (2013): A quarter of a century of job transitions in Germany. Journal of Vocational Behavior, 84(1): 49-58.
Doi: https://doi.org/10.1016/j.jvb.2013.11.001
Prof.(FH) Priv. Doz. Mag. Dr. Markus Latzke
Programme Director Business Administration for the Public Health Sector
Programme Director Business Administration for the Public Health Sector
Prof.(FH) Priv. Doz. Mag. Dr. Markus Latzke
Core Competencies
- Organizational Behavior
- Organization Theory
- Human Resource Management

Mag.(FH) Nicolas Aron
Corporate Relations / Department of Business
Corporate Relations
+43 2732 802 881
[email protected]
IMC Gozzoburg
Business Administration
Human Resource Development
Internship Coordinator - Unternehmensführung (BA), Betriebswirtschaft für das Gesundheitswesen (BA), Business Administration (BA), Marketing (MA)
Betriebswirtschaft für das Gesundheitswesen
Bachelor of Arts in Business / full-time
Business Administration
Bachelor of Arts in Business / full-time
Informatics
Bachelor of Science in Engineering / full-time
Tourism and Leisure Management
Bachelor of Arts in Business / full-time
Mag.(FH) Nicolas Aron
Corporate Relations / Department of Business
Mag. (FH) Mag. Christine Bachner, MSc
Scientist Institute Business Administration and Management
Institute Business Administration and Management
+43 2732 802 707
[email protected]
IMC Campus KremsIMC Campus Trakt G
Business Administration
Bachelor of Arts in Business / full-time
Betriebswirtschaft für das Gesundheitswesen
Bachelor of Arts in Business / full-time
Betriebswirtschaft für das Gesundheitswesen
Bachelor of Arts in Business / part-time
Management von Gesundheitsunternehmen
Master of Arts in Business / part-time
BRfit für Künstliche Intelligenz
Department of Business
Die Nutzung von geistigem Eigentum zur Finanzierung von KMU und Start-Ups in der Schweiz
Department of Business
Studie zum Schutz von Geschäftsgeheimnissen im Kontext der Data Economy
Department of Business
New World of Pay
Department of Business
Digital Innovation Hub OST (DIHOST)
Department of Science & Technology
Ressourceneffizienz: Kooperationsmodelle von Start-ups mit KMU/Familienunternehmen für nachhaltige Innovationen
Department of Business
Digitales Kompetenzmonitoring in Produktionsunternehmen
Project Leader, Department of Business
Energiewende bottom up – Sozial innovative Handlungsansätze und neue AkteurInnen
Department of Business
Innovationen in Familienbetrieben: Kontextuelle Faktoren, Prozesse und Performance-Effekte
Department of Business
Nachhaltige Innovationen in der Hotellerie
Department of Business
Corporate Social Responsibility (CSR) und Innovationsmanagement
Department of Business
Pferzinger, M., Mesicek, R.H., Bachner, C. (2022): Das Beste aus zwei Welten: Die Kombination von Design Thinking und Service Learning. In Schmidberger, I., Stricker, T., Müller, U. (Hrsg.), Design Thinking im Bildungsmanagement (229–238). Wiesbaden: Springer.
Doi: https://doi.org/10.1007/978-3-658-36951-4_15
Berger-Graber, D., Bachner, C., Latzke, M. (2022): Erwartungen von Arbeitnehmer*innen in der Industrie 4.0. In - (Hrsg.), Online-Tagungsband FHK Forschungsforum 2022. Villach: -.
Altenburger, R., Bachner, C. (2020): Integrierte nachhaltige Unternehmensführung von Familienunternehmen. In Butzer-Strothmann, K., Ahlers, F. (Hrsg.), Integrierte nachhaltige Unternehmensführung (107-124). Berlin: Springer.
Doi: https://doi.org/10.1007/978-3-662-61168-5
Frank, F., Kessler, A., Bachner, C., Fuetsch, E., Suess-Reyes, J. (2019): Principles for innovation management in family firms: An analysis of long-term successful good practices with a practitioner validation of the principles. Journal of Family Business Management, 9(3): 319-348.
Doi: https://doi.org/10.1108/JFBM-09-2018-0049
Bachner, C., Altenburger, R. (2018): Die Unternehmerfamilie als Wegbereiter in einer konservativen Branche. In Altenburger, R., Frank, H., Kessler, A. (Hrsg.), Innovation in Familienunternehmen. Good Practice-Fallanalysen aus Niederösterreich (97-123). Wien: Facultas.
Bachner, C. (2018): Innovation aus Tradition und Verantwortung in einem Familienunternehmen der neunten Generation. In Altenburger, R., Frank, H., Kessler, A. (Hrsg.), Innovation in Familienunternehmen. Good Practice-Fallanalysen aus Niederösterreich (156-19). Wien: Facultas.
Bachner, C. (2018): Supplier Engagement in the Sustainable Innovation Process: A Qualitative Analysis of Austrian SMEs. In Altenburger, R. (Hrsg.), Innovation Management and Corporate Social Responsibility. CSR, Sustainability, Ethics & Governance (335-345). Cham: Springer.
Doi: https://doi.org/10.1007/978-3-319-93629-1_19
Mag. (FH) Mag. Christine Bachner, MSc
Scientist Institute Business Administration and Management
Prof.(FH) Dipl.-Kfm. Stefan Baronowski, BA (Hons)
Professor (FH) Institute Business Administration and Management
Institute Business Administration and Management
+43 2732 802 309
[email protected]
IMC Campus KremsIMC Campus Trakt G
Managerial Accounting, Controllership, Finance and Investment
Health Management, Economic Evaluation in the Healthcare Industry
Quantitative and Qualitative Research Methods
Unternehmensführung
Bachelor of Arts in Business / full-time
Unternehmensführung
Bachelor of Arts in Business / part-time
Business Administration
Bachelor of Arts in Business / full-time
Betriebswirtschaft für das Gesundheitswesen
Bachelor of Arts in Business / full-time
Betriebswirtschaft für das Gesundheitswesen
Bachelor of Arts in Business / part-time
Gesundheits- und Krankenpflege
Bachelor of Science in Health Studies / full-time
Sondierungsstudie zur Unterstützung der Entwicklung eines Leitfadens für Forscher/innen hinsichtlich der Nutzung und Entwicklung von Normen in Forschungsprojekten
Department of Business
Radauer, A., Baronowski, S., Yeghyan, M., et al. (2022): Scoping study for supporting the development of a code of practice for researchers on standardisation : final report. Luxembourg: Publications Office of the European Union.
Doi: https://doi.org/10.2777/567608
Prof.(FH) Dipl.-Kfm. Stefan Baronowski, BA (Hons)
Professor (FH) Institute Business Administration and Management
Hon.Prof.(FH) Mag. Alfred Siedl
Lecturer Institute Business Administration and Management
Institute Business Administration and Management
+43 2732 802
[email protected]
Statistics, Business Mathematics
MS Office, SPSS, GeoGebra
Betriebswirtschaft für das Gesundheitswesen
Bachelor of Arts in Business / full-time
Betriebswirtschaft für das Gesundheitswesen
Bachelor of Arts in Business / part-time
Tourism and Leisure Management
Bachelor of Arts in Business / full-time
Medical and Pharmaceutical Biotechnology
Master of Science in Engineering / full-time
Business Administration
Bachelor of Arts in Business / full-time
Hon.Prof.(FH) Mag. Alfred Siedl
Lecturer Institute Business Administration and Management
Dr. Alexander Braun, MSc, MA
Senior Lecturer Institute Health Management
Institute Health Management
+43 2732 802 774
[email protected]
IMC Campus KremsIMC Campus Trakt G1
Health Economics and Policy
Socio-Economics
Public Health and Epidemiology
Betriebswirtschaft für das Gesundheitswesen
Bachelor of Arts in Business / full-time
Betriebswirtschaft für das Gesundheitswesen
Bachelor of Arts in Business / part-time
Management von Gesundheitsunternehmen
Master of Arts in Business / part-time
Management
Master of Arts in Business / part-time
Advanced Nursing Practice
Master of Science in Health Studies / part-time
LINK – Langzeitpflege: Implikationen für nachhaltige Karrieren
Department of Business
Informelle Langzeitpflege aus sozioökonomischer und sozialpolitischer Perspektive
Department of Business
Braun, A., Franczukowska, A., Teufl, I., Krczal, E. (2022): The economic impact of workplace physical activity interventions in Europe: a systematic review of available evidence. International Journal Workplace Health Management.
Doi: https://doi.org/10.1108/IJWHM-04-2021-0105
Franczukowska, A., Krczal, E., Braun, A. (2020): Primärversorgung in Österreich - Quo vadis?. Zeitschrift für Allgemeinmedizin.
Braun, A., Kurzmann, P., Höfler, M., Haber, G., Auer, S. (2020): Cost of care for persons with dementia: using a discrete-time Markov chain approach with administrative and clinical data from the dementia service Centres in Austria. Health Economics Review, 10: 29.
Doi: https://doi.org/10.1186/s13561-020-00285-w
Krczal, E., Franczukowska, A., Braun, A. (2020): Reform design, institutional and workforce factors affecting the pace of change. In European Public Health Association (Hrsg.), European Journal of Public Health (ckaa166.635). Online: Oxford University Press.
Doi: https://doi.org/10.1093/eurpub/ckaa166.635
Braun, A., Kurzmann, P., Höfler, M., Haber, G., Auer, S. (2020): Methodische Anmerkungen zur gesundheitsökonomischen Bewertung der Demenzversorgung. Das Gesundheitswesen, 82(5): 454.
Doi: https://doi.org/10.1055/s-0040-1708968
Firgo, M., Nowotny, K., Braun, A. (2020): Informal, formal or both? Assessing the drivers of home care utilization in a simultaneous decision framework. Applied Economics, 52(40): 4440-4456.
Doi: https://doi.org/10.1080/00036846.2020.1736500
Famira-Mühlberger, U., Firgo, M., Fritz, O., Nowotny, K., Streicher, G., Braun, A. (2017): Österreich 2025: Herausforderungen und volkswirtschaftliche Effekte der Pflegevorsorge. In WIFO (Hrsg.), WIFO Monatsbericht 90 (08) (639-648). Wien: WIFO.
Braun, A., Hawlin, A., Hödl, C., Pinck, F. (2015): Determinanten der Langzeitpflege in Österreich: Eine quantitative Studie zur sozialen Ungleichheit in der Pflege. In Kügler, A., Sardadvar, K. (Hrsg.), Pflege und Betreuung: Arbeit, Werte, Erfahrungen. Ausschnitte des österreichischen Sorgesystems (93-116). Wien: AK Wien.
Dr. Alexander Braun, MSc, MA
Senior Lecturer Institute Health Management
Prof.(FH) Mag. Herbert Frey, MAS
Professor (FH) Institute Health Management
Institute Health Management
+43 2732 802 518
[email protected]
IMC Campus KremsIMC Campus Trakt G1
Marketing. Public Relations, MArket Research in Public Health
Strategic Pharma-Management, Stakeholdermanagement in pharmaceutical market, Market-Access-Management in the pharmaceutical market
Business Adminsitration focussed on healthcare industry esp. pharmaceutical market
Betriebswirtschaft für das Gesundheitswesen
Bachelor of Arts in Business / full-time
Betriebswirtschaft für das Gesundheitswesen
Bachelor of Arts in Business / part-time
Hebammen
Bachelor of Science in Health Studies / full-time
Prof.(FH) Mag. Herbert Frey, MAS
Professor (FH) Institute Health Management
Priv. Doz. Mag. Dr. Arthur Posch
Senior Lecturer Institute Tourism, Wine Business and Marketing
Institute Tourism, Wine Business and Marketing
+43 2732 802 197
[email protected]
IMC International Campus Piaristengasse
Betriebswirtschaft für das Gesundheitswesen
Bachelor of Arts in Business / full-time
Betriebswirtschaft für das Gesundheitswesen
Bachelor of Arts in Business / part-time
Tourism and Leisure Management
Bachelor of Arts in Business / part-time
Marketing
Master of Arts in Business / full-time
Tourism and Leisure Management
Bachelor of Arts in Business / full-time
Sautner, E., Grabner, I., Posch, A., Duftner, C. (2023): How to plug the leaky pipeline in clinical rheumatology across Europe—lessons to be learned from experiences in business. Rheumatology.
Doi: https://doi.org/10.1093/rheumatology/kead090
Ng, E., Posch, A., Kraiczy, N., Köllen, T., Thom, N. (2022): Do “One Size” Employment Policies Fit all Young Workers? Heterogeneity in Work Attribute Preferences among the Millennial Generation. BRQ Business Research Quarterly.
Doi: https://doi.org/10.1177/23409444221085587
Posch, A. (2020): Integrating Risk into Control System Design: The Complementarity between Risk-Focused Results Controls and Risk-Focused Information Sharing. Accounting, Organizations and Society, 86.
Doi: https://doi.org/10.1016/j.aos.2020.101126
Braumann, E., Grabner, I., Posch, A. (2020): Tone from the Top in Risk Management: A Complementarity Perspective on How Control Systems Influence Risk Awareness. Accounting, Organizations and Society, 84.
Doi: https://doi.org/10.1016/j.aos.2020.101128
Posch, A., Garaus, C. (2020): Boon or Curse? A Contingent View on the Relationship between Strategic Planning and Organizational Ambidexterity. Long Range Planning, 53(6).
Doi: https://doi.org/10.1016/j.lrp.2019.03.004
Grabner, I., Posch, A., Wabnegg, M. (2018): Materializing Innovation Capability: A Management Control Perspective. Journal of Management Accounting Research, 30(2): 163-185.
Doi: https://doi.org/10.2308/jmar-52062
Priv. Doz. Mag. Dr. Arthur Posch
Senior Lecturer Institute Tourism, Wine Business and Marketing

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Business Administration for the Public Health Sector bachelor degree programme

The healthcare sector is a growing market, and needs qualified experts. This full-time programme will equip you with the skills you require for success in the healthcare industry.

The degree programme

Business administration

Core topics of the Business Administration for the Public Health Sector programme

Health economics

Healthcare organisations

Full-time or part-time – which is the right format for you?

Part-time programme

Full-time programme

A formula for success: theoretical knowledge + practical experience

1. The basics

2. Advanced courses

3. The internship semester

Our team

Prof.(FH) Priv. Doz. Mag. Dr. Markus Latzke

Programme Director Business Administration for the Public Health Sector

Core Competencies

Mag.(FH) Nicolas Aron

Mag. (FH) Mag. Christine Bachner, MSc

Prof.(FH) Dipl.-Kfm. Stefan Baronowski, BA (Hons)

Hon.Prof.(FH) Mag. Alfred Siedl

Dr. Alexander Braun, MSc, MA

Prof.(FH) Mag. Herbert Frey, MAS

Priv. Doz. Mag. Dr. Arthur Posch

Questions about the degree programme?

Prospective Student Advisory Service

Ask a Student

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