Department of Business - Students works in a Meeting room

Research – Department of Business

The Department of Business concentrates on a variety of specialist economic subjects, with a strong emphasis on applications.

Close ties with the economy: innovative solutions for businesses

In terms of both interdisciplinary teaching and research, the Department of Business focuses on contemporary management theories, the development of efficient and innovative solutions and their implementation in business practice, the analysis of value creation, and research into corporate social responsibility.

An interdisciplinary research network, and collaboration with corporate and academic partners as well as tertiary education facilities – with a strong international focus – expands the university’s research portfolio and promotes the development and ongoing expansion of our research-related capabilities in the various research fields and topics.

Department of Business - 2 students drink a coffee
Department of Business - A professor teaches
Department of Business - Students go over the hallway
Studenten sitzen in am Tisch und besprechen ein Projekt
  • Cornerstones & characteristics
  • Application of modern management theories and principles
  • Efficient development of innovative solutions
  • Direct implementation at companies
  • Knowledge transfer – putting the latest research findings into practice
  • Applied research centred on current practical challenges
  • Integrating companies and organisations into the research process
  • Highly qualified staff with extensive practical experience

Research projects

  • Department of Business
    business

    Hybrid parks – development of a measurement model

    This project, for Die Gärten Niederösterreichs (the gardens of Lower Austria association), is concerned with the economic, ecological and sociocultural impacts of parks and gardens (e.g. quality of life, image, qualitative regional effects) and will...

    This project, for Die Gärten Niederösterreichs (the gardens of Lower Austria association), is concerned with the economic, ecological and sociocultural impacts of parks and gardens (e.g. quality of life, image, qualitative regional effects) and will identify relevant indicators and measurement approaches to analyse these. In addition, proposals and recommendations for mutual (international) implementation will be developed. Based on the outcomes, a “toolbox” will be developed and recommendations derived.

  • Department of Business
    business

    Bottom-up energy transformation – socially innovative approaches and new actors

    One of the core questions related to achieving climate protection targets is how to bring “exhausted” potential for climate protection more closely into line with what is theoretically possible. Established policy instruments such as legislation,...

    One of the core questions related to achieving climate protection targets is how to bring “exhausted” potential for climate protection more closely into line with what is theoretically possible. Established policy instruments such as legislation, regulations, subsidies, information and advice do not appear to be sufficient. So what part could social innovations and bottom-up initiatives play in speeding up the Energiewende (“energy transformation”)? Who are the agents of social innovation in civil society and bottom-up processes? How can their plans be supported? This project is designed to examine these key questions.

     

    In this project, the project partners will assess energy- and climate protection-related social innovations and bottom-up processes, as well as potential key actors, and the findings will be appraised to determine their suitability for use in subsequent stages of the project. Action areas will be identified in which social innovations and bottom-up processes can play a part in bringing about the energy transformation. Ideas and approaches will then be developed and discussed in consultation with key actors from civil society as well as climate change and energy sector stakeholders. Recommendations will be drawn up on how actors involved in bottom-up processes and important agents of social innovation – with a focus on non-profit organisations and social enterprises – can be addressed and integrated into initiatives in future by the Austrian Climate and Energy Fund.

     

    The project is being funded by the Climate and Energy Fund.

  • Department of Business
    business

    Enterprise 4.0 – Success in the digital age

    The point of departure for this research project was the following question:

    In what specific ways can the digital revolution known as Industry 4.0, with its new technologies and forms of work, help manufacturing companies in the region to stay...

    The point of departure for this research project was the following question:

    In what specific ways can the digital revolution known as Industry 4.0, with its new technologies and forms of work, help manufacturing companies in the region to stay competitive and therefore maintain and create prosperity and jobs?

     

    Implementation applied the Enterprise 4.0 methodology, which analyses Industry 4.0 initiatives as follows:

    • Digital transformation: Which technologies were used and how? (incremental or disruptive innovation)

    • Internationalisation: What effect does the project have on the company’s global competitiveness? (return on sales, cost advantages, new business opportunities, effects on employment, site acquisition, ...)

    • Entrepreneurship: What business challenges need to be overcome?

    The members of E4.0 were all leading industrial firms that intensively discussed and worked together on Industry 4.0 topics (at management level and in detail at expert level) in a highly confidential setting. The project was highly focused on implementation and each company brought one of its major Industry 4.0/digital transformation projects to the table, in order to develop the topic with peers within the framework provided by the research project. Each of the companies was an industry leader in their sector, but none of them were direct competitors.

     

    The participating companies were NOVOMATIC AG, BENE GmbH, buntmetall amstetten Ges.m.b.H., Doka Österreich GmbH, Franz Haas Waffelmaschinen GmbH, Georg Fischer Fittings GmbH, HOERBIGER Kompressortechnik Holding GmbH, RIEGL Laser Measurement Systems GmbH, RIC (Regionales Innovations Centrum) GmbH, TEST-FUCHS GmbH and Welser Profile GmbH.

     

    The research partners were IMC University of Applied Sciences Krems, University of Applied Sciences Upper Austria, Vienna University of Economics and Business, TU Wien, St. Pölten University of Applied Sciences, and University of Applied Sciences Wiener Neustadt.

     

    Enterprise 4.0 was a project from the mechatronics and plastics cluster initiatives by ecoplus, the Lower Austrian business agency.

     

    Links to further information:

     

    Enterprise 4.0 project folder: www.ecoplus.at/media/4604/folder-projekt-enterprise-vier-punkt-null.pdf

  • Department of Business
    business

    Scan2VR

    The project aim is to capture environments, buildings, rooms, people and objects with the help of 3D scans and quickly implement them for a VR implementation, so that later these rooms can be "committed" with VR / AR / MR glasses.

    The Project ist...

    The project aim is to capture environments, buildings, rooms, people and objects with the help of 3D scans and quickly implement them for a VR implementation, so that later these rooms can be "committed" with VR / AR / MR glasses.

    The Project ist funded by the government of Lower Austria, Department Economy, Tourism and Technology.

  • Department of Business
    business

    The Wine Lab

    The Wine Lab knowledge alliance is aimed at establishing a structured university-business cooperation, by promoting active stakeholders dialogue and joint actions in order to generate innovative ideas for the sector growing, that can include either...

    The Wine Lab knowledge alliance is aimed at establishing a structured university-business cooperation, by promoting active stakeholders dialogue and joint actions in order to generate innovative ideas for the sector growing, that can include either new solutions for technical problems and particularly new approaches to the market (agribusiness, place branding, etc.); promote exchange and mutual learning between producers and researchers; identify learning gaps, both in students’ curricula and in lifelong learning for wine makers, in order to provide tailored learning offer; foster entrepreneurship mind-set of students in agriculture; establish local hubs of innovation, linked across Europe.

     

    The project is funded by the Erasmus+ Programme of the EU.

  • Department of Business
    business

    Innovations in family businesses: Contextual factors, processes and Performance effects

    In family businesses, innovation behaviour is often largely shaped by the idiosyncrasies of the business family. For instance, the business family’s desire to sustain the business over generations provides long-term capital (patient capital) to the...

    In family businesses, innovation behaviour is often largely shaped by the idiosyncrasies of the business family. For instance, the business family’s desire to sustain the business over generations provides long-term capital (patient capital) to the business and prompts family managers to make far-sighted investment decisions. Family businesses also often form part of strong and trusting social networks with stakeholders, creating many opportunities to mobilise people for new ideas.

    However, despite the fact that family businesses retain a number of assets that are conducive to innovation, investigations comparing the innovation output in family businesses and non-family businesses show ambiguous results. These results suggest that family businesses are both more and less innovative. These inconsistencies may be due to paradoxical effects of family involvement, as the family not only constitutes a resource but also a liability for innovation. For instance, family businesses prefer to avoid projects associated with high risk because they do not want to gamble with the inheritance of family members. They prefer continuity which prompts them to rely on what is tried-and- trusted and adhere to family traditions, instead of trying new things. Empirical evidence also indicates that the innovative capacity of family businesses frequently decreases across generations. Thus, although family businesses often have great innovation potential, they are sometimes reluctant to make use of this. This phenomenon is also known as the ability-willingness paradox.

     

    The question of how family businesses make use of their innovation capacity and why some family businesses are better innovators than others is therefore the focus of the current research project at the University of Applied Sciences Krems (in cooperation with the Research Institute for Family Businesses, Vienna University of Economics and Business).

     

    The project is co-financed by the Province of Lower Austria (Department K3 - Science and Research) and leading companies in the region.

  • Department of Business
    business

    CaucaSusT - Transdisciplinarity for Sustainable Tourism Development in the Caucasus Region

    Science and research play an important role in the sustainable development of tourism worldwide. This role, as well as the link between science, practice and politics, are to be strengthened also in Armenia and Georgia by the CaucaSusT project. The...

    Science and research play an important role in the sustainable development of tourism worldwide. This role, as well as the link between science, practice and politics, are to be strengthened also in Armenia and Georgia by the CaucaSusT project. The project partners from Austria IMC UAS Krems and BOKU will share with local partners their expertise in the area of ​​sustainable tourism development as well as their experience in transdisciplinary research in order to create a suitable model for tourism research and teaching in these countries. Together with the Tbilisi State University and the Armenian State Pedagogical University, current problems of the sustainable tourism development in the pilot regions will be identified and integrated into the university courses through case studies and field research. These transdisciplinary research and teaching methods, will not only give students an insight into reality, but will also facilitate concrete solutions for the local tourism economy.

     

     

    The Academic Partnership between University of Natural Resources and Life Sciences, Vienna, (Lead Institution) IMC University of Applied Sciences Krems, Tbilisi State University and the Armenian State University will enable the project partners in Armenia and Georgia to address real problems of sustainable development - focusing on tourism development - in cooperation with the local population and other stakeholders. On a wider scale, the Academic Partnership will strengthen cooperation on academic activities on tourism development in the Caucasus region, and facilitate better coordination, coherence and integration of research outcomes into public policy in this field, via cooperating with and supporting activities of the regional Scientific Network for the Caucasus Mountain Region. The overall project goal is contribution to Capacity building for the universities in transdisciplinary teaching (case study teaching format, interdepartmental cooperation etc).

     

    The Project is funded by the Austrian Partnership Programme in Higher Education and Research for Development (APPEAR) under the fifth call, implemented by the Austrian Agency for International Cooperation in Education and Research (OeAD).

  • Department of Business
    business

    “GrünRaum”: Valorization of Green Spaces

    This project is examining the revitalisation of green spaces to exploit their tourism potential, as well as ways to enhance the quality of the visitor experience with respect to natural and cultural heritage (both tangible and intangible) in gardens...

    This project is examining the revitalisation of green spaces to exploit their tourism potential, as well as ways to enhance the quality of the visitor experience with respect to natural and cultural heritage (both tangible and intangible) in gardens and parks in Lower Austria and Southern Moravia. It is analysing the profiles and requirements of the various garden visitor segments. Based on these findings, a manual with quality criteria for the use of the managers of these green spaces will be developed. The project will also develop and present to the market new joint, cross-boarder garden tourism propositions.

     

    The project is funded by the EU’s INTERREG V-A Austria- Czech Republic programme.

     

    Website: http://diegaerten.eu/

  • Department of Business
    business

    Green spaces as a tourist attraction: Vienna in comparison to selected other European cities

    From a tourism sector point of view, green spaces in cities represent increasingly important leisure spaces, and are gaining significance alongside cultural attractions such as museums, events and distinct whole areas of a city. The aims of this...

    From a tourism sector point of view, green spaces in cities represent increasingly important leisure spaces, and are gaining significance alongside cultural attractions such as museums, events and distinct whole areas of a city. The aims of this project are to find out what role public parks and gardens play in city breaks, whether green spaces give a city a competitive advantage, and to gain insights into the needs of different visitors in terms of how they experience green spaces in a city.

     

    The project ist funded by the "Jubiläumsfonds" of the City of Vienna for the Vienna University of Economics and Business.

  • Department of Business
    business

    InRuTou - Innovation in Rural Tourism

    The InRuTou project aimed to address the challenges of rural mountain communities and to facilitate sustainable tourism in rural mountainous areas, by creating and testing a set of tools and innovative models and by training existing and new local...

    The InRuTou project aimed to address the challenges of rural mountain communities and to facilitate sustainable tourism in rural mountainous areas, by creating and testing a set of tools and innovative models and by training existing and new local tourism operators, which have various degrees of experience as well as different professional and educational backgrounds. The project brought together partners from universities, research institutes and regional development organisations from six countries (Austria, Great Britain, Italy, Romania, Poland, Ukraine) and its activities were implemented in six pilot areas located in five countries and across three different mountain ranges: the Alps, the Apennines and the Carpathians. More information on: www.inrutou.eu

     

    The project was funded under the EU-Programme Lifelong Learning Programme.

  • Department of Business
    business

    Scale(up) Alps - Accelerate and promote the Alpine Start-up Ecosystem

    The economy of the 21st century is affected by digitalization and accelerating innovation cycles. Start-ups seem to profit from the general economic development based globalization and digitalization. While Alpine Space can rely on growing and...

    The economy of the 21st century is affected by digitalization and accelerating innovation cycles. Start-ups seem to profit from the general economic development based globalization and digitalization. While Alpine Space can rely on growing and dynamic regional start-up ecosystems, many of these start-ups are facing obstacles when scaling up across Europe and beyond. The growing start-up communities are envisaged to link Alpine Space startup hubs, foster business acceleration, bridge SMEs-investors-policy-markets, involve actors in a community of opportunities. 11 European Partners (3x Italy, 3x France, 2x Slovenia, 1x Germany, 2x Austria) are working together in this EU funded project.

     

    SCALE(up)ALPS aims to make sure that the Alpine Space first, than EU Single Market, are the launch bases of alpine start-ups into the global competition. The main goals are, to connect innovation actors, increase knowledge transfer as well as to enhance Alpine Space key high-growth SMEs business innovation potential. The project will focus on defining a start-up integrated ecosystem growth-strategy as well as Alpine Space services to grow tech companies accessing new markets or disruptive businesses in existing markets.

     

    The Project ist funded by the Interreg Alpine Space Programme, a European transnational cooperation Programme for the Alpine region.

  • Department of Business
    business

    Sustainable innovations in the hotel industry

    The debate on social and environmental challenges is slowly but steadily changing the sustainability understanding of a growing number of hoteliers, with the focus increasingly shifting to the perception of innovation opportunities, away from...

    The debate on social and environmental challenges is slowly but steadily changing the sustainability understanding of a growing number of hoteliers, with the focus increasingly shifting to the perception of innovation opportunities, away from sustainability as a tool for image enhancement. It is of particular importance that sustainability is perceived as an innovation opportunity, with the possibility of gaining a competitive advantage in order to stand out from the competition.

    Suggestions on the extent to which sustainable innovations can be implemented in the holiday and city hospitality sector are given in particular by four best practice examples, which were investigated by the IMC Fachochschule Krems.

     

    In all case studies, it is clear that corporate values ​​play a key role in sustainability and responsibility. The hotels have essential ideals and values ​​that they live with and which have often existed since the company's foundation or for several generations. They influence the assessment of new solutions and the future orientation of the activities of a hotel to a considerable extent.

     

    Sustainability is seen as an opportunity rather than a risk in our study. Developing solutions for societal challenges does not necessarily mean that this will lead to a cost increase for companies, but the use of innovative technologies, processes and management approaches can lead to increased productivity and an expansion of markets. Companies can discover a variety of opportunities to take on social responsibility, while at the same time expanding their competitive edge.

     

    The project is a result of the project "CSR and Innovation", funded by the COIN "Aufbau" (capacity building) funding line of the Austrian Research Promotion Agency.

  • Department of Business
    business

    Europe Engage - Developing a Culture of Civic Engagement through Service-Learning within Higher Education in Europe

    Europe Engage' seeks to embed the idea of the civic university through service-learning as a pedagogical approach within the participating universities, which enables students and universities to connect with society in order to maintain and develop...

    Europe Engage' seeks to embed the idea of the civic university through service-learning as a pedagogical approach within the participating universities, which enables students and universities to connect with society in order to maintain and develop democracy and healthy levels of social capital within the European context. Service-learning is a key approach in terms of incorporating a culture of civic and political literacy among the student population into higher education.

     

    The ‘Europe Engage’ Project seeks to embed the concept and practice of the civic university through Service-Learning (S-L) and student engagement with community. The overall aim of ‘Europe Engage’ will be to promote Service-Learning as a pedagogical approach that embeds and develops civic engagement within higher education, students, staff and the wider community.

     

    Europe Engage is a three-year project involving twelve institutions of higher education with experience and interest in this methodology.

     

    Link to project card:

    ec.europa.eu/programmes/erasmus-plus/projects/eplus-project-details/

     

    The project is funded by the Erasmus+ Programme of the EU.

  • Department of Business
    business

    dEUcert - Dissemination of European Certification Schema ECQA

    The dEUcert project promoted the European Certification and Quality Association (ECQA) and its Services. In the course of the project, a unified version of dissemination material was elaborated in English language and translated in 13 local languages...

    The dEUcert project promoted the European Certification and Quality Association (ECQA) and its Services. In the course of the project, a unified version of dissemination material was elaborated in English language and translated in 13 local languages for 60.000 individual persons. The partners focused their research activities on the interest of local markets about usage of ECQA services for existing and for new qualification schemes and developed a database for interested parties on local market and to integrate them at European level. On the basis of the research activities the ECQA portal was improved and the content was updated.

     

    The project was funded by the EU-Programm Lifelong Learning.

  • Department of Business
    business

    EUCert. European Certificates Innovative Online Training Campus. Further development of an online learning platform system on the basis of the results of the EQN project. Lifelong Learning Programme.

    The objective of this project is to build on the established EU Certificates Association (www.eu-certificates.org, network for innovation in education, and pool of European professions applying the same quality and certification criteria in EU...

    The objective of this project is to build on the established EU Certificates Association (www.eu-certificates.org, network for innovation in education, and pool of European professions applying the same quality and certification criteria in EU countries based on the European Qualification framework, Aug 2005 – July 2007, Leonardo Network) and to integrate the results from a European research project which developed an integrated selective online learning platform system (EPI – Educational Partnership through ICT, 2003 – 2005, ) to build an online learning system for all the professions for training organisations from 14 European countries.

     

    The project was funded under the EU-Programme Lifelong Learning Programme.

  • Department of Business
    business

    Digital Business Transformation

    Digital transformation of companies and businesses goes beyond changes in the technological environment and application – it affects the very nature of a company. Surviving in a digitalised economy is an entrepreneurial challenge. There are new...

    Digital transformation of companies and businesses goes beyond changes in the technological environment and application – it affects the very nature of a company. Surviving in a digitalised economy is an entrepreneurial challenge. There are new business models and value chains, new industrial networks as well as new digital products. Digital technologies change business processes and top- down and bottom-up organisational structures. Digital transformation is an entrepreneurial challenge.

     

    The project aims to explore the success factors and conditions for the effective digital transformation of companies, and places a strong emphasis on the transformation from analogue to digital and digitalised business models.

     

    The research focuses on established companies, including international firms, in the process of digitalising their business models. It seeks to identify the most transformative developments in their industries and why and how they are responding to these.

     

    The project is co-financed by the Province of Lower Austria (Department K3 - Science and Research) and leading companies in the region.

  • Department of Business
    business

    HEI-up: Improvement of Business Process Management in Higher Education institutions

    SMEs and Enterprises, which perform their activities on the market usually have their core business processes well managed. Identified, documented, standardized, managed, automatized business processes ensure they stay competitive on the market....

    SMEs and Enterprises, which perform their activities on the market usually have their core business processes well managed. Identified, documented, standardized, managed, automatized business processes ensure they stay competitive on the market. Nowadays, HEIs (higher education institutions) are faced with a shift from mass education, almost uniform age group (adolescents), employment status of students and finance sourcing to very different position. HEIs should adapt to study programme specialisation, broader target age group (lifelong learning), already employed students, which come from companies and various sources and combinations of financing (state, tuitions, projects, services, ...). Not only private HEIs, public HEIs are faced with mentioned changes also to improve HEI clients (=students, employees, partners) satisfaction and to remain competitive, HEI’s should manage their business processes similar to Enterprises and SMEs. Therefore, a business process management knowledge transfer should be initiated and maintained. Business Process Management (BPM) methodologies should be adapted to HEI specifics. Additionally, best practices of business processes from the enterprises and SMEs should be gathered, analyzed, modified and compiled into unified methodology for management of HEIs. Constant flow of BPM knowledge between HEIs and enterprises should also be maintained, to ensure exchange of field-based BPM experiences and theoretical knowledge.

     

    The Project was funded under the EU Programme Lifelong Learning Programme.

  • Department of Business
    business

    New world of work: performance measurement at Porsche Informatik GmbH

    As a key player in the digital transformation of the automotive sector, Porsche Informatik is remodelling itself as a next-generation company. Two core components of its transformation strategy are agile architecture and organisation, and adopting...

    As a key player in the digital transformation of the automotive sector, Porsche Informatik is remodelling itself as a next-generation company. Two core components of its transformation strategy are agile architecture and organisation, and adopting new approaches with a view to implementing new-world-of-work approaches.

     

    IMC Krems is providing academic support for the shift towards new, innovative working practices by means of performance assessment. Until 2020, the progress made by the organisation in the course of its transformation will be regularly evaluated, and areas in which optimisation and adjustments are required will be identified. To this end, the company’s productivity will be measured, as will the effectiveness of managerial approaches, which will be subject to fundamental changes as part of the transformation process. Overall, the performance assessment will equip employees and managers with a detailed “radar” for change – clear facts, figures and data will provide the basis for decision-making on the path towards establishing a next-generation business.

     

    The research project will also open up important links to the university’s teaching activities, in particular to the Digital Business Innovation and Transformation and International Export and Business Management master programmes, as well as the Collaboration in the Next Generation Enterprise specialist module, where students will have the opportunity to participate in the research project as part of their master thesis. The project will also be covered in major publications, such as the new edition of and supplementary chapters for Unternehmen der nächsten Generation, published by Springer. Regular updates will be posted on The New World of Work blog at www.newworldofwork.wordpress.com.

  • Department of Business
    business

    Cultural (garden) heritage as a focal Point for sustainable Tourismus - CultTOUR

    Demand is growing for cultural tourism, a segment that stands out for its enormous variety of attractions on offer. However, very little research has been conducted in many areas of cultural tourism, including garden tourism. Parks, gardens and other...

    Demand is growing for cultural tourism, a segment that stands out for its enormous variety of attractions on offer. However, very little research has been conducted in many areas of cultural tourism, including garden tourism. Parks, gardens and other landscaped, green open spaces are now seen as important cultural attractions for tourist destinations, and are increasingly being developed to cater for tourists. Such locations also provide leisure opportunities for the local population, and can make a contribution to an area’s cultural identity and sustainable regional development.

     

    In the course of the three-year project, strategies and concepts were developed for preserving public and privately owned parks, gardens and other open spaces, and for their use in tourism. Feasibility studies were also conducted. A strategic management tool – the CultTour analysis tool – was developed to support parks and gardens managers in making their sites attractive to visitors and securing long-term income from tourism, while also taking account of environmental, economic and sociocultural sustainability.

     

    The project was funded by the South East Europe Transnational Cooperation Programme and co-funded by the European Regional Development Fund (ERDF) (2007-2013).

  • Department of Business
    business

    Corporate Social Responsibility (CSR) und Innovation Management

    CSR can play a major role in companies’ competitiveness. As a strategic and management approach, CSR can help businesses to exploit the opportunities for innovation presented by current and future social and environmental challenges. However, in...

    CSR can play a major role in companies’ competitiveness. As a strategic and management approach, CSR can help businesses to exploit the opportunities for innovation presented by current and future social and environmental challenges. However, in practice CSR activities are still rarely – or only to a limited degree – linked with innovation management.

     

    The project aimed to illustrate the effects of CSR on the various phases of the innovation cycle, and to develop suitable instruments and tools for SMEs and family businesses. This generated scientifically-based recommendations for ways in which SMEs and family businesses can optimise or implement innovation processes, on the basis of their CSR strategy and Goals.

     

    The project was funded by the Austrian Research Promotion Agency under the fourth call for the “Aufbau” line of the COIN – Cooperation & Innovation programme (programme owners/sponsors: Federal Ministry for Transport, Innovation and Technology; Federal Ministry of Science, Research and Economy).

  • Department of Business
    business

    Measuring Entrepreneurship Education Impact

    Can you teach and train entrepreneurship? Addressing this central question of Entrepreneurship Education Research was the goal of a research and evaluation project together with AWS Austria Wirtschaftsservice GmbH. By evaluating a one year program of...

    Can you teach and train entrepreneurship? Addressing this central question of Entrepreneurship Education Research was the goal of a research and evaluation project together with AWS Austria Wirtschaftsservice GmbH. By evaluating a one year program of entrepreneurship training (AWS First Program) and comparing it to the development of a controlgroup, we found significant training and learning effects regarding entrepreneurial know-how, as well as significant differences regarding entrepreneurial attitutes, motivation and attitude.

  • Department of Business
    business

    VR for SME

    The task was to develop innovative applications and solutions for SMEs and their environment with the help of students in different semesters and ideally different courses of study. These were used by the use of Virtual Reality (VR) to gain...

    The task was to develop innovative applications and solutions for SMEs and their environment with the help of students in different semesters and ideally different courses of study. These were used by the use of Virtual Reality (VR) to gain advantages in the context of their business operations in defined areas of application. For example: a better understanding among customers, acceptance of the company as an employer, aftercare in the medical-therapeutic area, virtual tour, virtual space, etc.

    The task was also to communicate in distributed teams and communicate interdisciplinarily and to improve the products / demos by means of different methods (Agile Programming, Open Innovation, Design thinking, ..). In addition to online communication with distributed teams, the students also learned how to communicate with customers and their visions regarding projects that affect your processes. In addition, a good insight into the world of VR / AR was achieved and the possibilities for the use of such technologies were mediated.

     

    The Project was funded by the Province of Lower Austria (Department K3 - Science and Research).