Research – Department of Business
The Department of Business concentrates on a variety of specialist economic subjects, with a strong emphasis on applications.
Close ties with the economy: innovative solutions for businesses
In terms of both interdisciplinary teaching and research, the Department of Business focuses on contemporary management theories, the development of efficient and innovative solutions and their implementation in business practice, the analysis of value creation, and research into corporate social responsibility.
An interdisciplinary research network, and collaboration with corporate and academic partners as well as tertiary education facilities – with a strong international focus – expands the university’s research portfolio and promotes the development and ongoing expansion of our research-related capabilities in the various research fields and topics.
Research focus areas: Department of Business
In the Department of Business we concentrate our research activities on the following main research focuses
Consumer behaviour, perceptions and decision-making in innovative, complex real and virtual decision environments.
Trends and developments in various tourism sectors, use of new technology to optimise internal and external business processes for tourism businesses and organisations.
Designing management and communication measures to promote sustainable and health-orientated behaviour in society.
Regional economic development strategies and measures, with particular emphasis on the value chain from regional producers to the end consumer.
Evaluation and acceptance of new technology along the entire value chain; research on organisational integration and development.
Questions of how business degree programmes can be planned, conducted and evaluated for specific target groups using new media.
Applying VR technologies: the Scan2VR project
Creating virtual spaces
The aim is to make real-life settings observable as quickly as possible using VR technology, and enable people to explore these virtual spaces with the help of the OmniDeck.
To begin with, objects, people and spaces are captured using laser scanners. The exhibition spaces of our project partner, Kunstmeile Krems, will be digitalised in this way.
They will be transformed into virtual reality images with the help of automated algorithms, and can be viewed using a VR headset. Users can look around the scanned spaces from a standing position, or run, tiptoe and even crawl through them with the aid of the OmniDeck.