Bachelor Degree Programme Business Administration in Ho Chi Minh City - Graduation Ceremony

Study Business Administration in Ho Chi Minh City

In our undergraduate bachelor degree programme at our partner university, Saigon University (SGU), in Vietnam, you will gain knowledge in economics, business administration and management. In addition, you can put a strong focus on new technologies and e-business management during your studies.

In the current age of digitalisation and rapidly changing, highly competitive global markets, prospective managers face major challenges. Likewise, the recent boom in online business is only a first glimpse into what is yet to come. If you want to gain all the required knowledge and skills, then this is the right programme for you. To ensure an optimal learning outcome, all our courses are taught by Austrian and Vietnamese lecturers who are experts in their fields.

The degree programme

Are you looking for a bachelor degree programme in business administration for high-potentials in Ho Chi Minh City with a strong focus on new technologies? Then look no further. This degree programme is a collaboration between IMC Krems and Saigon University (SGU) and will take place at SGU in Ho Chi Minh City/Vietnam.

The English-language bachelor degree programme focuses primarily on the core subjects of business administration and economics and provides you with the necessary specialist knowledge to work in corporate and departmental structures and processes. This will enable you to later perform and manage a variety of activities in different organisations and act as a translator at the interface between management and IT later on when you start your career.

Successful graduates of the degree programme are awarded a regular degree from IMC Krems, meaning that they receive a degree from a fully accredited European degree programme. This opens up a wide range of opportunities for you: after your studies, you have the choice between seamlessly continuing your education in Europe and around the globe or starting your career with excellent job prospects in Vietnam and abroad.

High practice-orientation with an international edge

The programme is jointly taught by lecturers from IMC Krems and SGU. The teaching staff is carefully selected, meaning that you will learn from leading industry experts from Austria and other countries and that you can expect a modern, student-centred teaching style.

In the course of your studies, you will gain hands-on practical experience during your internship semester in Vietnam or abroad as part of the degree programme. This allows you to grow professionally and establish contacts for easily finding excellent jobs after your graduation.


Do you want to gain even more international experience? All students have the opportunity to come to Krems/Austria for an exchange semester.

" We don’t know what the future will bring – but without question, any type of online business is on the rise. During the degree programme, you will learn everything you need to be successful in this exciting business field. "

Programme director Christian Kümmel

Transnational Cooperations - Saigon University in Ho Chi Minh City

Welcome to Ho Chi Minh City/Vietnam!

Saigon University (SGU) is a multi-disciplinary university with various levels of education. The university is a state educational institution under the supervision of Ho Chi Minh City People’s Committee and the educational administration of the Ministry of Education and Training. Currently, SGU offers over 20 short-term training programmes, 33 programmes at bachelor level, 11 programmes at master level and 4 specialised programmes in the areas of business, engineering, socio-culture, politics, arts and pedagogical expertise.

The demand for well-trained employees in e-commerce is increasing at high rates due to the rapid growth of the e-business sector in Vietnam. To meet this demand, the joint bachelor degree programme Business Administration and E-Business Management by IMC Krems and SGU has been offered since 2014.

Get the most out of your studies

Our team

Get to know the programme director and your contact person in the administration of our bachelor degree programme Business Administration in Ho Chi Minh City.

  • Martina Kugler-Vielkind
    Administration / International Relations

Application and admissions – the next steps

You've found a course that's a perfect fit? Great – you’ve already taken the most important step! We’ve put together an overview to guide you through the next steps.

  1. 1

    Admission requirements

    We'll be happy to inform you about the requirements you have to meet in order to apply.


  2. 2

    Apply online

    You've decided for one of our degree programmes? First of all: congratulations and thank you for choosing us! We’ll be happy to guide you step-by-step through your online application.


  3. 3

    Admissions procedure

    Preparation is everything – read up on the admissions procedure in detail.


Questions about the transnational degree programme?

Prospective Student Advisory Service

Do you have questions regarding the entry requirements, the admission procedure and more? Our Prospective Student Advisory Service is happy to help.