Visiting representatives from Brasilia at IMC Krems in May

A festive Welcome Event on 19 May marked the start of a visit to IMC University of Applied Sciences Krems by 50 young professionals from Brasilia who will attend a four-week further education course on Public Management as guest students.

The course is part of the Brazilian government-sponsored training programme “Brasilia sem Fronteiras” and is held in conjunction with selected partners including IMC University of Applied Sciences Krems and a number of high-profile educational institutions in Europe and the USA.

Already in November 2013 IMC University of Applied Sciences Krems left an excellent impression on the 25 young civil servants from the District of Brasilia who completed a four-week seminar on Destination and Event Management. The same holds truth for the district government of Brasilia who sponsored the project. Both the quality of the education and that of student supervision on the course convinced the District of Brasilia to contract IMC Krems for yet another further education course for their civil servants.

Two groups comprising a total of 50 young high potentials have now been welcomed to Krems for a four-week course on public management for competitive and innovative cities which has begun on 18 May 2014. The primary objective is to prepare participants for their role in organising major events taking place in Brasilia in the next few years, and to support the city's transformation into a competitive, modern and innovative metropolis.

University lecturers and industry experts will hold lectures and workshops that are complemented by field trips to especially selected destinations and case studies on topics related to the course content. Experts will also give talks on public entrepreneurship and the new world of work thereby facilitating the participants with plenty of opportunities for discussion.

IMC Krems will put on a varied programme of leisure-time events and trips to balance the academic demands of the course and ensure that the guests have an unforgettable stay in Austria.

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