ISCONTOUR 2014 successfully held at IMC Krems

About 180 delegates from 18 different nations participated in the 2nd International Student Conference in Tourism Research (ISCONTOUR 2014) at the IMC Krems from 5-6 May. More than 30 papers were presented in up to three parallel tracks.

ISCONTOUR 2014 Best Paper Award 1st prize Winner David Jenkins from South Africa (3rd from left), together with Professor Roman Egger (left), Ulrike Prommer (CEO of IMC FH Krems, 2nd from left) and Professor Christian Maurer (IMC FH Krems, right).

The ISCONTOUR was founded in 2013 by IMC Krems Professor Christian Maurer (Department Business) and Professor Roman Egger of FH Salzburg in order to provide a platform where international students and graduates of Bachelor and Master degree programmes can submit and present tourism-related research papers based on approved their BA- or MA-theses. Moreover, the annual conference, which takes place alternately at the venues of FH Salzburg and IMC FH Krems, aims to establish a forum of knowledge transfer and networking for students, alumni, scholars and representatives of the tourism industry.

The first ISCONTOUR 2014 day started with a research methodology workshop consisting of three presentations. Professor Rodolfo Baggio (Bocconi University Milan, Italy) spoke on “Complexity and network science in tourism”, IMC FH Krems alumni Stefanie Gallob (European Travel Commission, Brussels) explained how to “Uncover travellers’ expectations through netnography”, and Professor Inge Herman (Saxion University of Applied Science, Holland) gave insights how to “Use narrative inquiry to understand field trip experience”.
The main conference day was opened with a welcoming speech by Professor Eva Werner (Rector of IMC FH Krems, Austria) and a keynote presentation from Professor Brigitte Stangl (University of Surrey, UK) on “Co-creation and its implications for the tourism industry.”

In total 28 research papers were accepted for presentation at ISCONTOUR 2014. All submitted articles were double-blind reviewed by a high-level scientific committee consisting of 38 international professors and researchers. The students’ research papers covered a great variety of tourism issues in marketing and management, product development and sustainability, and information and communication technologies (ICT). The three best research papers and the three best ICT-related papers were chosen by the scientific committee and the winners of the Best Paper Awards were:

Best ISCONTOUR 2014 Best Papers (prizes sponsored by Sonnentor):

1st Price: David Jenkins (Cape Town University, South Africa), Harnessing the power of football: Safety-risk perceptions of sport tourists at the 2013 FIFA Confederations Cup in Brazil.
2nd Price: Karina Gentgen (European Master in Tourism Management, Spain), I (love) Destination - An analysis of the linguistic composition of campaign slogans and their relevance for destination branding.
3rd Price: Monika Heeb-Lendi & Stephanie Nabitz (HTW Chur, Switzerland), Gender related differences in snow sports as a potential of alpine destinations.

Best ISCONTOUR 2014 ICT-related Papers (prizes sponsored by IFITT):

1st Price: IMC FH Krems Alumni Philipp Allerstorfer & Bianca Haun (Johannes Kepler University, Austria), Using the Web to Motivate to Experience a City and its Social Life. A Case Study of PlanetLinz.
2nd Price: Julia Eisenloeffel (FH Salzburg, Austria), Imagineering Principles - A Conceptual Framework to Enhance Virtual Experience on Touristic Websites.
3rd Price: Dieu Thi Tran & Zhiming Yan (University of Surrey, Great Britain), Website Evaluation for Destinations: The application of an extended theoretical framework.

Professor Maurer is convinced that „ISCONTOUR will continue to gain momentum and encourage students and graduates to engage in academic research to drive the knowledge transfer between tertiary tourism education institutions and the tourism industry.”
The 3rd ISCONTOUR will take place at the FH Salzburg from 18-19 May 2015. The Call for Papers and Participation will be available on the conference website soon.

For more information and fotos of ISCONTOUR 2014 visit:

The ISCONTOUR 2014 conference proceedings can be ordered from Amazon:

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