“A wine-wine situation”: International Wine Business degree programme enters closing stages

Students on the first English-language International Wine Business bachelor programme at IMC Krems are now on the home stretch. In autumn 2017 they will head to some of the world’s top wine businesses for their six-month internships. This is central to achieving one of the programme’s primary objectives – a strong international focus – and creating what might be called a “wine-wine situation”.

The English-language International Wine Business bachelor programme focuses on wine and business administration. Applications close on 30 June.

Students on the first English-language International Wine Business bachelor programme at IMC Krems are now on the home stretch. In autumn 2017 they will head to some of the world’s top wine businesses for their six-month internships. This is central to achieving one of the programme’s primary objectives – a strong international focus – and creating what might be called a “wine-wine situation”.

Thanks to their in-depth knowledge of business administration, and their viniculture and winemaking know-how, future graduates will be fully equipped to assume responsibilities in the international wine business and meet the challenges facing the industry. 

International focus and practical experience

Ambitious International Wine Business graduates benefit primarily from the strong international flavour of this English-language business administration programme. This comes courtesy of an international team of lecturers based in Krems, and the wide range of options for a semester abroad at one of more than 100 partner universities, including Flinders University in Australia, the University of Edinburgh in the UK and Germany’s Hochschule Geisenheim University. The diverse backgrounds of the programme’s international student body is also impressive: they come from countries including the Czech Republic, the Netherlands, Finland, Germany, Hungary, Romania, the UK, Bulgaria and China.

Internships at leading international companies

Students primarily reap the rewards of the practical expertise gained during their internships. And in many cases they can improve their language skills at the same time. Internships are offered by the likes of Newcomer Wines Ltd. in London, the highly successful brainchild of an Austrian entrepreneur; Hamburg-based Hawesko Holding AG, Germany’s leading wine importer the biodynamic Chateau de Lavernette winery in Burgundy, which is famed for its Pouilley-Fuissé and Tuscany’s exclusive Conti di San Bonifacio wine and spa resort.

Bonus: research – The Wine Lab

The new degree programme is an innovative pioneer when it comes to research. The Wine Lab – Lifelong Learning Programme is an Erasmus+ project that is being implemented in the course of the International Wine Business degree programme. The Lab aims to promote knowledge sharing and collaboration between universities and small wineries, by supporting dialogue between industry participants as well as joint initiatives such as a work placements and holidays project. This generates innovative ideas, new solutions and approaches to training and development in the sector. The project lays the foundations for closer cooperation between research, business and regional communities. Besides encouraging the exchange of know-how and mutual learning, this helps students to develop an entrepreneurial mindset, as well as strengthening pan-European networking.

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