Mag. Maria Heindler

Lecturer Marketing and Sales

+43 2732 802

Lehrveranstaltungen an der FH Krems:

  • Brand Development and Strategic Innovation

Kernkompetenz/Core Competences:

  • B2B Marketing
  • Strategic Marketing
  • Product and Brand Development
  • Change Management
  • Global Marketing

Betreuungsbereiche Masterarbeit/Fields for Master Theses:

  • B2B Marketing
  • Commodity Marketing
  • Branding, brand building, global branding
  • Product development
  • Marketing in the energy industry
  • Sustainability
  • Marketing/brand building for NGOs
  • Virtual working

Methoden Präferenz/Methodological Preferences:

  • Quantitative methods (questionnaire/structured interviews)
  • Qualitative methods (interviews, focus groups, case studies)
  • Preference for these with empirical research

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