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Marketing and Sales

Masterstudiengang / Vollzeit

Claudia Wagner, MA

Graduate of Marketing & Sales

"During my bachelor program I participated at the L‘Oréal Brandstorm in 2010. This great experience strongly enhanced my passion to undertake the function of a brand manager in my professional future in an international operating company. Therefore I was looking for an appropriate master program. Since the IMC FH Krems offered a new Marketing & Sales master program with the specialization option of brand management and enjoys a great multinational reputation, I immediately knew that this program as well as this institution would be the right step to reach my professional objectives. As far as I can judge by now, it was absolutely the right decision."

Igor ter Halle, MA

Lecturer / Researcher Media & Innovation

"Teaching at the Master Days at IMC Krems was a real  treat. The students were highly motivated and engaged in the material.  I think I learned as much as my students! Also the hospitality ot the IMC Krems-team, the great dinners with colleagues, the international spirit and the beautiful  location in the Wachau valley made this an unparalleled experience."

Dr. Susan Howard

Guest lecturer IMC International Master Days, Holland College, Prince Edward Island, Canada

"IMC Master Days at Krems is a unique approach to expose graduate students in various disciplines to academic and business experience from across the world. The concept of bringing a world class conference to students by inviting partner schools to present creates an amazing opportunity for learning and networking by speakers and students alike. The hospitality and collegiality made for a great experience and in keeping with one presentation, an opportunity for us all to increase our cultural competence. IMC Krems understands and demonstrates the value of educational experience."

Einar Svansson, BSc, MSc

Assistant professor, doctoral researcher in customer innovation

"It surprised me how pleasant the environment was and that combined with very modern facilities welcomed us in IMC Krems to create a very positive experience. On top of this the group of teachers was very international and open for cooperation and good communication that can be built on. Last and not the least I have to mention the superb service and hospitality of the very professional staff at the international office that planned our week in a sophisticated and warm manner that made sure that all our visit and work was carried out in a proactive way to our students that were engaged and receptive to our knowledge. I really want to visit IMC Krems again as soon as possible."

Nancy Chesworth, PhD

Associate Professor at Mount St. Vincent University

"IMC Master Days at Krems was an exceptional experience. Working with a group of highly responsive, engaged students was a great pleasure. The modern, well cared for facilities provided an excellent environment in which to work. Impromptu discussions with experts in such a wide variety of fields, brought forth a synergy seldom found in academia. I enjoyed every minute of my time at Krems. I just wish it had been longer!"

Alexander Josiassen, BA, MSc, PhD

Center Director, Associate Professor at Copenhagen Business School

"I was impressed with the physical surroundings. The lecturing facilities are excellent and the IMC Krems is situated in the very cozy town of Krems. I also found the faculty members and staff I got into contact with to be very open, interesting, and pleasant company."

Jose F. Moreno

Guest lecturer IMC International Master Days, University of the Incarnate Word, USA

"The Master Days on IMC Krems are a total success. This event gives the opportunity to students and faculty to share not only their knowledge on their specific areas, but also their  international experience. The Master Days create a global environment that is really difficult to duplicate in any other part of the world."

Michael Köck, BA

Graduate Tourism and Leisure Management, Junior Berater Kohl & Partner VILLACH

"What makes my studies at the IMC Krems special?

  • The familiar studying atmosphere
  • The possibility to work next to my studies due to a clever study-schedule
  • The high quality of networking possibilities with professionals
  • The highly practical oriented lectures"

Kathrin Zarfl, BA, MA

Absolventin Marketing and Sales

"Ich habe mich aus mehreren Gründen entschieden, mein Masterstudium in MKT and Sales an der IMC FH Krems zu absolvieren. Das Studium im europäischen Ausland, mein Interesse an der Spezialisierung Key Account Management, der ich an keiner anderen Uni oder FH hätte nachgehen können, der moderne Campus gepaart mit dem historischen internationalem Campus, die Wahlmöglichkeit ein Praktikum oder ein Auslandssemester zu bestreiten, die Qualität und Erfahrung der Professoren und Kommilitonen und die familiäre Atmosphäre sind einige ausschlaggebende Aspekte gewesen, mein Masterstudium in Krems anzutreten. Besonders entscheidend war für mich ein englisch sprachiges Studium zu absolvieren, was in Deutschland deutlich kostenintensiver ausgefallen wäre. Im Oktober 2015 habe ich mein Masterstudium beendet und fühle mich sehr gut vorbereitet, in der Arbeitswelt durchzustarten."

Dr. Scott Bristol, Ed.D.

Lecturer, Standford Graduate School of Business, author of the Life Journey Map®

"As a behavioral scientist and as an educator, my passion is focused on learning about and teaching how emotions and values influence interpersonal and group decision-making, and intrapersonal identity development. My pedagogical orientation is aimed at skill acquisition in three areas of behavioral competency: Emotional Literacy, Values Literacy, and Identity Literacy. I intentionally use the term "literacy", recognizing Dweck's work on the importance of framing a skill as a "growth mindset" (literacy) vs. a "fixed mindset" (intelligence). My 12 years as a Lecturer in Organizational Behavior at Stanford Graduate School of Business, working with over 1400 MBA's, allowed me to hone my learnings into "Authentic Influence" that is now offered at IMC Krems."