Facts
Format: full-time
Language of instruction: English
Duration: Two years
Annual Intake: 25
Start of degree programme: September
Academic Degree: Master of Arts in Business (MA)120 ECTS
Key skills
Graduates of the Master programme Marketing and Sales are qualified to take on a wide range of responsibilities, including:
- Developing marketing plans and strategies
- Managing collaboration with agencies and heads of marketing
- Negotiating and concluding contracts
- Recruiting and training sales staff
- Designing sales strategies and distribution networks
- Carrying out market research and sales planning activities
- Drawing up pricing strategies
- Budgeting (and controlling)
Core modules
- Strategic marketing: strategy development, planning and budgeting, strategic partnerships
- Integrated marketing communications
- Segment-specific marketing: market intelligence and marketing metrics
- Law and regulations
- Agency and expert management
- Skills: research methods
More info about applied research projects (School of Business)
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Folder - Master - Marketing and Sales
Curriculum - Master - Marketing and Sales
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