Cross Media Communication and Services Solution
One of the main topics of research is usability – designing interactive media in such a way that they can be used intuitively is essential for effective communication within the business and with external customers and stakeholders.
Using interactive media in communications and service provision
Web 2.0, social media, the Semantic Web – buzzwords like these are shaping discussions on the latest advances and future trends in information and communication technologies (ICTs).
Research into cross-media communication and service solutions aims to find practical uses for the opportunities presented by these developments. ICTs give companies the chance to reach new and existing target groups in innovative ways, break into new markets, and boost the efficiency of their service delivery.
In addition to the marketing benefits generated by customer communications and service, new media are emerging as key tools for stakeholder management and corporate social responsibility – activities that are gaining in importance and as a result demand professional, up-to-date media and forms of communication.
This broad-based research area encompasses a range of industries and topics, and tries to find answers to a number of questions:
- How can service providers in various sectors incorporate interactive media into their communications activities?
- How can ICTs help to raise process efficiency?
- How can the potential of social media be harnessed to keep in touch with partners, customers and other stakeholders?
This interdisciplinary approach has advantages for both research projects and the degree programmes on offer at the IMC University of Applied Sciences Krems. The findings are relevant for students on the Export-Oriented Management, International Business & Export Management, Business Administration and E-Business Management, Tourism and Leisure Management, and Health Management programmes. The University’s close ties to business and industry help to attract research projects from a wide variety of sectors.
We have research partners in a wide range of industries, from manufacturing and services to public sector agencies and organisations.