Bachelor-Studium Tourism and Leisure Management
Welche Bedürfnisse haben Reisende? Wie können Tourismus-Produkte der Zukunft aussehen? Wie vermarket man eine touristische Destination? Wie „managt“ man ein Event und welche Herausforderungen sind damit verbunden?
An solchen und weiteren betriebswirtschaftlichen Fragen arbeiten Sie in unserem Vollzeit-Bachelor-Studium. Als „Add-on“ lernen Sie neben der Unterrichtssprache Englisch eine weitere Fremdsprache und profitieren so von den unzähligen internationalen Anknüpfungspunkten. Machen Sie sich in 3 Jahren bereit für eine internationale Karriere!
Der Studienbeitrag zzgl. 24,70 EUR ÖH-Beitrag gilt für EU- bzw. EWR-Staatsbürgerinnen und -Staatsbürger. Bitte beachten Sie, dass für Nicht-EU/EWR-Staatsbürgerinnen und -Staatsbürger eigene Studienbeiträge gelten.
Das Studium
In einer Zeit rasch wandelnder, globaler Märkte müssen sich angehende Managerinnen und Manager ständig neuen Herausforderungen stellen. Der Bachelor-Studiengang Tourism and Leisure Management bietet Ihnen die Werkzeuge, um in diesem Umfeld lokal und international erfolgreich zu sein.
Ziel dieses englischsprachigen Bachelor-Studiengangs ist es, Ihnen umfassende betriebswirtschaftliche Kenntnisse zu vermitteln. Der Fokus liegt dabei während des gesamten Studiums auf der Tourismus- und Freizeitwirtschaft.
Tourism and Leisure Management war der erste Studiengang am IMC Krems. Daher pflegen wir schon seit mehr als 25 Jahren enge Kontakte und Wissensaustausch mit Betrieben im In- und Ausland. Davon profitieren auch Sie!
Der Studiengang kombiniert theoretische Elemente optimal mit praktischen Einblicken und Diskussionen. Außerdem zeichnet sich das Studium durch das hohe Maß an Internationalität aus.
Sie studieren mit Kolleginnen und Kollegen aus aller Welt und haben die Möglichkeit, das 3. Semester im Ausland an einer unserer zahlreichen Partner-Universitäten zu verbringen. Auch im 4. Semester geht es international weiter: Sie arbeiten für ein Semester bei einem Praktikumsgeber Ihrer Wahl im Ausland.
Ihr Vorwissen zählt!
Haben Sie eine Hotelfachschule oder eine Tourismusschule besucht? Oder bereits erste berufliche Erfahrungen im Tourismus gesammelt? Im Bachelor-Studiengang Tourism and Leisure Management haben Sie die Möglichkeit, sich einzelne Lehrveranstaltungen nach einer unbürokratischen Prüfung anrechnen zu lassen.
Tipp
Gemeinsam mit der Haaga-Helia University of Applied Sciences, Finland als auch der KEDGE Business School - Campus Bordeaux, France bieten wir ein Dual Degree an. Zusätzlich zum Bachelor of Arts am IMC Krems kann Ihnen der Abschluss unserer Partner-Hochschule verliehen werden.
Betriebswirtschaft leicht erklärt
Die Betriebswirtschaftslehre befasst sich mit der Führung, Steuerung und Organisation von Unternehmen.
Anders ausgedrückt beschreibt sie die Unternehmensvorgänge in Betrieben: Ziel ist es, die Aufgabenbereiche, Herangehensweisen und Zielsetzungen der einzelnen Unternehmensbereiche zu planen, durchzuführen und im Nachhinein zu analysieren.
Einige Teilbereiche der Betriebswirtschaftslehre: Rechnungswesen und Finanzierung, Marketing, Personalwesen und Controlling.
Schwerpunkte: Tourism and Leisure Management
Tourismus ist ein Überbegriff für das Reisen. Es handelt sich nicht nur um einen der größten, sondern auch am schnellsten wachsenden Wirtschaftssektoren weltweit.
Zudem gilt er als einer der weltweit bedeutendsten Arbeitgeber. Neben der Reisebranche sind das Gastgewerbe und die Freizeitwirtschaft Teile des Tourismus.
Auch im Tourismus und in der Freizeitwirtschaft gibt es zahlreiche Spezialbereiche.
Diese werden in unserem Bachelor-Studiengang in den Modulen Fundamentals of Tourism, Marketing und Specialised Tourism Industries behandelt. Einige Beispiele von Lehrveranstaltungen: Hospitality Management, Destination Management, Digital Tourism and Digital Marketing, aber auch Event Management, Sustainability in Tourism sowie Culture, Heritage and Tourism.
Im Modul Specialised Tourism Management entscheiden Sie sich zwischen Hospitality Consulting und Destination Consulting und spezialisieren sich damit im Bereich der Hotellerie oder der Steuerung von Tourismusregionen.
Das Modul Specialised Tourism Industries bietet eine Reihe von spannenden Wahlfächern: Adventure, Events and Sports Tourism, Global Wellness and Spa Management sowie Congress, Events and Conference Management.
" Internationalität ist eines der Hauptmerkmale der Tourismus-Branche. Studieren Sie gemeinsam mit Kolleginnen und Kollegen aus vielen Nationen und profitieren Sie von deren verschiedenen beruflichen Hintergründen. Lernen Sie neue Sprachen und nutzen Sie die Chance auf ein Austauschsemester. Kurz: Have the time of your life! "
Studiengangsleiterin Claudia Bauer-Krösbacher
Erfolgskonzept: Theorie + Praxis
Das Studium umfasst 3 Säulen:
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1. Die Grundlagen
In den Semestern 1-4
Die ersten Semester Ihres Studiums sind hauptsächlich grundlegenden Bereichen der Betriebswirtschaftslehre wie Marketing, Management und Rechnungswesen – immer mit Blick auf die Tourismus-Branche – gewidmet.
Außerdem stehen Sprachkenntnisse – Sie wählen eine weitere Fremdsprache aus einem Pool von 6 Sprachen –, internationale Tourismusmärkte, Forschungsmethoden und Soft Skills im Vordergrund. Darüber hinaus konzentrieren Sie sich auf ein weiteres Kernelement des Studiums: moderne Informations- und Kommunikationstechnologien (ICT).
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2. Praxis und Ausland
In den Semestern 1-6
Sämtliche Lehrveranstaltungen haben einen starken Praxisbezug. Die meisten Lehrenden kommen direkt aus der Tourismus-Branche und erklären Inhalte anhand praktischer Beispiele.
Im 3. Semester haben Sie die Möglichkeit, optional ein Auslandssemester an einer unserer 170+ Partner-Hochschulen zu absolvieren. Im 4. Semester arbeiten Sie für mindestens 22 Wochen in einem Unternehmen Ihrer Wahl im Ausland. Sie erhalten also die Möglichkeit, Ihr theoretisches Wissen im Berufsleben anzuwenden. Bei der Suche nach dem geeigneten Praktikumsgeber können Sie auf unsere große, globale Unternehmensdatenbank zurückgreifen. Freuen Sie sich darauf, Erfahrungen im Ausland zu sammeln!
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3. Die Vertiefung
In den Semestern 5-6
In den letzten Semestern gehen Sie mehr ins Detail: Sie lernen verschiedene Fachgebiete des Tourismus näher kennen. Angefangen von Eventmanagement über Sport-, Kultur- und Gesundheitstourismus bis hin zu nachhaltigem Tourismus: Sie bekommen tiefe Einblicke in diese spezialisierten Bereiche des Tourismus und zukünftigen Wachstumsmärkte.
Für Sie ist das die perfekte Möglichkeit, Ihre Interessen auszuloten, neuartige Ideen einzubringen und Projekte umzusetzen.
Studienplan
Was wird Sie im Studium genau erwarten? Der Studienplan gibt Ihnen eine Übersicht.
Klicken Sie auf die einzelnen Lehrveranstaltungen um nähere Informationen zu erhalten.
Course SWS ECTS Accounting and Financing Accounting I 2 4 Accounting I
Module: Accounting and FinancingRoot module: Accounting and FinancingSemester: 1 Course code: ACC1VO Contact hours per week: 2 ECTS: 4Course Content:- Introduction to the basics and principles of accountancy
- Accounting rules, recording of business transactions, and preparation of a trial balance and basic final accounts
- Yearend adjustments and introduction to final accounts of limited companies
- Production of the final accounts in a comprehensive example
Course outcome:Upon completion of this course, students are able to
- apply the principles of accounting and explain how the various sections of an accounting system co-ordinate,
- explain the effects of accounting rules,
- establish simple annual accounts incorporating accounting adjustments,
- distinguish between private and public limited companies,
- prepare a basic set of company accounts.
Accounting Exercises I 1 Accounting Exercises I
Module: Accounting and FinancingRoot module: Accounting and FinancingSemester: 1 Course code: ACCEX1UE Contact hours per week: 1Course Content:- These classes are dedicated to reviewing the topics covered in class and doing additional exercises. Participation is voluntary but strongly recommended for those students who would like to deepen their understanding and practice their skills.
Course outcome:Upon completion of this course, students are able to
- apply the principles of accounting and how the various sections of an accounting system co-ordinate,
- explain the effects of accounting rules,
- establish simple annual accounts incorporating accounting adjustments,
- distinguish between private and public limited companies,
- prepare a basic set of company accounts
Marketing Marketing I 2 3 Marketing I
Module: MarketingRoot module: MarketingSemester: 1 Course code: MKT1VO Contact hours per week: 2 ECTS: 3Course Content:- Definition of basic marketing concepts and key marketing terms
- Marketing environment and categories
- Strategic marketing: market segmentation, targeting, and positioning
- Communication channels
- Strategic marketing management: global marketing strategies, competitive strategies.
Course outcome:Upon completion of this course, students are able to
- explain the scope of marketing and its role and impact in business,
- discuss marketing as an integrative organizational effort to maximize customer satisfaction and value,
- explain key marketing terms, fundamental concepts and tools, and differences between marketing of consumer products/services and industrial products/services,
- identify crucial product and service dimensions,
- list different segmentation variables and explain the concept of targeting and positioning,
- distinguish between different communication channels and their key characteristics,
- explain the key characteristics of global and competitive marketing strategies
Management Principles of Management 2 3 Principles of Management
Module: ManagementRoot module: ManagementSemester: 1 Course code: B_POM1VO Contact hours per week: 2 ECTS: 3Course Content:- Management history and the development of management theories and concepts
- Managerial levels, skills a manager needs, tasks a manager performs, roles a manager plays
- Key business administration concepts, efficiency principle (efficiency and effectiveness), minimum and maximum principles
- Overview of company functions
- Management: definitions and principles of management (the 4 management functions: planning, organizing, leading, controlling)
- Marketing: basics and principles, 4Ps
- Basics and principles of
- Production, procurement and logistics
- Investment, finance and accounting
- The business environment – stakeholders and stakeholder management
- Company vision and mission
- Business administration in an academic context: Taylorsim, PIMS model; principles and examples of scientific research in management
Course outcome:Upon completion of the course, students are able to
- explain the four management functions: planning, organizing, leading, controlling,
- explain key business administration concepts, such as the efficiency principle and minimum and maximum principles,
- give an overview of company functions (management, controlling, marketing, procurement, production, investment, finance, accounting),
- analyse a business environment and understand how different stakeholders of an organisation have to be taken care of,
- give examples of a company’s vision and mission,
- explain different managerial levels, skills a manager needs, tasks a manager performs and roles a manager plays,
- explain the milestones in management history and the development of management theories and concepts,
- explain business administration in an academic context as well as basic concepts and theories used in scientific research on management.
Sustainability and Ethics in Leadership 1 1 Sustainability and Ethics in Leadership
Module: ManagementRoot module: ManagementSemester: 1 Course code: B_SEL1VO Contact hours per week: 1 ECTS: 1Course Content:- Current social, ecological and economic trends
- Principles and history of the concept of sustainable development
- Business ethics and its application in companies
- Leadership and its role in addressing future challenges in our society
Course outcome:Upon completion of this course, students are able to
- reflect on values and further conditions necessary for sustainable leadership,
- explain practical tools for leadership, sustainability and ethics,
- discuss their role in business contributing to the Sustainable Development Goals.
Fundamentals of Tourism Understanding Tourism 2 3 Understanding Tourism
Module: Fundamentals of TourismRoot module: Fundamentals of TourismSemester: 1 Course code: UT1ILV Contact hours per week: 2 ECTS: 3Course Content:- Definitions, terminology & basic concepts
- Socio-economic and political frameworks
- Structure and sectors of the tourism and leisure industry
- Development of international tourism
- Characteristics of the major tourism segments & players
- Austria’s tourism industry in an international and global context
- Sources and data bases for tourism related data
Course outcome:Upon completion of this course, students are able to
- define technical terms in tourism
- describe and define specific tourism segments and sectors and their characteristics,
- explain the basic structure of the tourism and leisure industry as well as tourism dependent and tourism induced fields,
- identify and make use of reliable sources of travel-related (secondary) data.
Tourism Geography 2 2 Tourism Geography
Module: Fundamentals of TourismRoot module: Fundamentals of TourismSemester: 1 Course code: TG1ILV Contact hours per week: 2 ECTS: 2Course Content:- Concepts, classifications and measurements of travel and tourism geography
- Geographies of tourism supply and demand
- Impact factors on tourism flows (e.g. climate, transport, political situations)
- Case studies: international regional tourism geographies
Course outcome:Upon completion of this course, students are able to
- explain concepts, classifications and measurements of travel and tourism geography,
- describe and interpret the interplay of supply and demand in tourism,
- describe and interpret factors that influence tourism flows.
Business Mathematics and Statistics Business Mathematics Business Mathematics - Theory 1 2 Business Mathematics - Theory
Module: Business MathematicsRoot module: Business Mathematics and StatisticsSemester: 1 Course code: B_BM1VO Contact hours per week: 1 ECTS: 2Course Content:- Number formats
- Common units
- Levels of measurement
- Common business calculations
- Fundamentals of business mathematics with a special focus on modelling
- Fundamentals of financial mathematics
- Importance of fractions and ratios in business
- Line charts and logarithmic scaling
- Integral and differential calculus numerical and graphical approach
- Probability and random numbers
- Mathematical optimisation
Course outcome:Upon completion of the course, students are able to
- select and utilise numbers, measurements and units in the proper format,
- describe common business calculations as well as their objectives,
- discuss profitability in context of price elasticity,
- explain the time value of money,
- discuss probability estimates,
- describe the use of ratios,
- interpret time series data,
- discuss the use and pitfalls of mathematical optimisation.
Business Mathematics - Exercises 1 2 Business Mathematics - Exercises
Module: Business MathematicsRoot module: Business Mathematics and StatisticsSemester: 1 Course code: B_BMEX1UE Contact hours per week: 1 ECTS: 2Course Content:- Exercises to apply the contents of the lecture “Business Mathematics – Theory” to course-specific problems. Utilisation of
- Number formats
- Common units
- Levels of measurement
- Common business calculations
- Fundamentals of business mathematics with a special focus on modelling
- Fundamentals of financial mathematics
- Importance of fractions and ratios in business
- Line charts and logarithmic scaling
- Integral and differential calculus numerical and graphical approach
- Probability and random numbers
- Mathematical optimisation
Course outcome:Upon completion of the course, students are able to
- select and utilise numbers, measurements and units in the proper format,
- independently perform fundamental business mathematics in context of business problems,
- perform and interpret break even analysis,
- discuss profitability in context of price elasticity,
- explain the time value of money,
- compound and discount cash flows,
- work with probability estimates,
- use ratios and fractions to assess situations,
- explore and analyse time series data.
Scientific Methods and Tools Foundations of Empirical Social Research 1 1 Foundations of Empirical Social Research
Module: Scientific Methods and ToolsRoot module: Scientific Methods and ToolsSemester: 1 Course code: B_FESR1VO Contact hours per week: 1 ECTS: 1Course Content:- Fundamentals of Philosophy of Science
o Induction, deduction
o Gain of knowledge, logical conclusions
o Theory, model, concept
o Research questions, hypotheses
o Ethics in research
- Methods overview
o Qualitative and quantitative methods (surveys, experiments, overviews, interviews, focus groups)
o quality criteria of scientific measurements (reliability, validity)
o Constructs and their operationalisation
o Method combination
o Sampling
- Basic principles of scientific work
o Process of scientific research processes, in particular topic identification, research questions and method selection
o citation standards, source research and criticism
o Development of scientific work
Course outcome:Upon completion of the course, students are able to
- Design and methods:
o to explain the difference between qualitative and quantitative methods and research approaches and their quality criteria,
o to clearly identify the main components of a series of qualitative and quantitative methods, to explain their application and the combination of different methods,
o to name ethical standards of scientific research.
- Sampling and measurement:
o define different sampling methods,
o to explain the basics of the measurement of constructs.
- Procedure and the process of the survey:
o to present the different phases of the research process,
o find suitable literature for a scientific work and cite sources,
o to explain the standard structure of a scientific work.
Tourism Research Exercises 1 1 Tourism Research Exercises
Module: Scientific Methods and ToolsRoot module: Scientific Methods and ToolsSemester: 1 Course code: TRE1PS Contact hours per week: 1 ECTS: 1Course Content:- Writing an individual paper according to scientific guidelines presented in foundations of empirical social research
- Reference management software
Course outcome:Upon completion of this course, students are able to
- use the library sources and identify relevant sources on a given tourism topic,
- reference and setting up a reference list using reference managers,
- apply knowledge of basic paper structure, including introduction, body and conclusion,
- introduce, position and integrate source material into the body of a paper,
- demonstrate ability to write for an academic audience.
Principles of Business Data Analysis 2 3 Principles of Business Data Analysis
Module: Scientific Methods and ToolsRoot module: Scientific Methods and ToolsSemester: 1 Course code: B_PBDA1ILV Contact hours per week: 2 ECTS: 3Course Content:- Data collection, formatting, formulas, functions, charts, data lists and pivot tables
- Interaction with relational data sources, form controls
- Working with a spreadsheet program
Course outcome:Upon completion of the course, students are able to
- using a spreadsheet program to solve economic problems using formulas, functions and diagrams and
- explain the relationship with relational databases.
Soft Skills Rhetoric and Presentation 1 1 Rhetoric and Presentation
Module: Soft SkillsRoot module: Soft SkillsSemester: 1 Course code: B_RP1WK Contact hours per week: 1 ECTS: 1Course Content:- Prepare and structure a convincing business presentation
- Handling of different media in a professional way
- Guiding audience attention, manage interruptions and objections
- Use of voice and diction to raise attention levels, dramatic pauses and key gestures to reinforce arguments
Course outcome:Upon completion of the course, students are able to
- create and structure a professional business presentation,
- master a variety of media to improve performance and impact,
- show vocal abilities to get attention and support arguments,
- demonstrate efficient rhetoric tools to get the point across
Course SWS ECTS Accounting and Financing Accounting II 2 3 Accounting II
Module: Accounting and FinancingRoot module: Accounting and FinancingSemester: 2 Course code: ACC2VO Contact hours per week: 2 ECTS: 3Course Content:- Introduction to the basics of financial accounting using the British accountancy system resulting in the preparation of final accounts for corporations in the manufacturing and in the service industry
- US-GAAP and the Uniform system of Accounts for the Lodging Industry specialisation in the hospitality industry
- First steps in managerial accounting
- Methods of accounts analysis
- Introduction into cost concepts and their application in decision making situations
Course outcome:Upon completion of this course, students are able to
- prepare a basic set of company accounts for manufacturers and service providers,
- produce the final accounts of a hospitality organization using the USALI,
- use key ratios and other methods of accounts and results analysis,
- apply a range of cost concepts for different decision-making situations.
Accounting Exercises II 1 Accounting Exercises II
Module: Accounting and FinancingRoot module: Accounting and FinancingSemester: 2 Course code: ACCEX2UE Contact hours per week: 1Course Content:- These classes are dedicated to reviewing the topics covered in class and doing additional exercises. Participation is voluntary but strongly recommended for those students who would like to deepen their understanding and practice their skills.
Course outcome:Upon completion of this course, students are able to
- prepare a basic set of company accounts for manufacturers and service providers,
- produce the final accounts of a hospitality organization using the USALI,
- use key ratios and other methods of accounts and results analysis,
- apply a range of cost concepts for different decision-making situations.
Marketing Marketing II 2 2 Marketing II
Module: MarketingRoot module: MarketingSemester: 2 Course code: MKT2VO Contact hours per week: 2 ECTS: 2Course Content:- Operative marketing
- Product policy and service marketing
- Distribution policy
- Communication policy
- Price policy
- Consumer behaviour
- key markets and market demand
- customer relationship management incl. complaint management
- Branding
Course outcome:Upon completion of this course, students are able to
- explain the key determinants of operative marketing, product policy, and service marketing,
- identify suitable strategies to market services,
- explain the concepts of distribution and communication policy,
- define key determinants related to price policy and possible measures,
- discuss factors that determine consumer behavior and the decision making process of consumers,
- discuss concepts to deal with customer complaints,
- explain the key determinants of branding.
Economics Microeconomics 2 3 Microeconomics
Module: EconomicsRoot module: EconomicsSemester: 2 Course code: B_MIC2VO Contact hours per week: 2 ECTS: 3Course Content:- Basics (scarcity, positive vs. normative, micro- vs. macroeconomics, opportunity cost, sunk cost)
- Consumer choice
o Budget
o Preferences and utility
o Income and substitution effect
o Individual demand
o Market demand
o Elasticities (price elasticity of demand, cross-price elasticity, income elasticity)
- Production Theory
o Production in the short and long run
o Cost
o Profit maximisation
o Individual and market supply
- Market
o Market equilibrium
o Welfare analysis (consumer and producer surplus)
o Price floors and price ceilings
o Market competition (perfect competition vs. monopoly)
- Market failures and government intervention
o Externalities
- Public goods
Course outcome:Upon completion of this course, students are able to
- explain and analyse consumer behavior and graphically solve the utility maximisation problem including the impact of price and income changes on the consumption choice,
- explain and analyse behavior of the firm and graphically solve and mathematically the profit maximisation problem under perfect competition and monopoly,
- graphically and mathematically determine the consumer and producer surplus as well as how those are affected by price floors and price ceilings as well as changes resulting from monopolistic competition,
- explain and analyse market failure and the role of the government,
- explain and analyse different policies from an economic perspective.
Fundamentals of Tourism Event Management 2 3 Event Management
Module: Fundamentals of TourismRoot module: Fundamentals of TourismSemester: 2 Course code: EM2ILV Contact hours per week: 2 ECTS: 3Course Content:- Event management concepts
- Stakeholders, organizational forms, different types and economic importance of events
- The role of events in marketing strategy
- Event agencies and outsourcing
- The process of event management: from idea to planning, operating and evaluating an event
- Dramaturgy and staging of an event concept
- Fundamentals of event management law and regulations
- Sustainability in event management
Course outcome:Upon completion of this course, students are able to
- explain the basics of event management, event concepts and their applications fields,
- discuss the role of events in marketing strategy,
- explain systematic planning, procedures and processes required in event management,
- analyse and evaluate the effectivity and feasibility of event concepts,
- plan an event that achieves specific objectives of the host.
Tourism Sector Hospitality Management 2 2 Hospitality Management
Module: Tourism SectorRoot module: Tourism SectorSemester: 2 Course code: HM2ILV Contact hours per week: 2 ECTS: 2Course Content:- Introduction into the hospitality industry
- Organization and structure of hospitality organizations from a management perspective
- Critical success factors of a hotel operation, different types of operation, comparison of operations, an overview over a hotel`s different departments, as well as problem solving in hotels
- Case studies from the industry
Course outcome:Upon completion of this course, students are able to
- describe the structure of the hotel business in general and organization forms and structures of hotels including daily routines and duties in hotels in particular,
- explain the economics of hotels,
- identify critical success factors of hotels including specific trends and marketing efforts,
- pinpoint specific operational problems in hotels and list tools to ensure proper internal control,
- Suggest solutions for dealing with different hands-on management situations in hotels.
Destination Management 2 2 Destination Management
Module: Tourism SectorRoot module: Tourism SectorSemester: 2 Course code: DM2ILV Contact hours per week: 2 ECTS: 2Course Content:- Development and conception of destinations and destination management
- Tourism organizations and their role in destination management
- Different destination management (models) systems from an international perspective
- Stakeholders in destinations, management of change and destination life cycles
- Challenges of managing destinations
Course outcome:Upon completion of this course, students are able to
- define basic concepts and models of destination management,
- describe the role of tourism organizations in destination management,
- discuss typical developments and problems in tourism destinations,
- suggest solutions for dealing with different hands-on management situations in tourism destinations.
Business Mathematics and Statistics Business Statistics Business Statistics - Theory 1 2 Business Statistics - Theory
Module: Business StatisticsRoot module: Business Mathematics and StatisticsSemester: 2 Course code: B_BS2VO Contact hours per week: 1 ECTS: 2Course Content:- Fundamental statistics concepts, univariate data description, bivariate data description and multivariate methods
- Measures of central tendency and variance
- Fundamentals of probability calculation, and theoretical distribution
- Binomial and standard normal distribution
- Z-Score/base**s
- Sampling and sampling error
- Sources of bias and error
- Measures of reliability
- Validity
- Estimation methods
- Statistical tests
- Regression analysis
- Visualisation and interpretation of data
Course outcome:Upon completion of the course, students are able to
- select the proper level of measurement and design a sample,
- discuss the use and interpretation of statistics,
- differentiate validity and reliability,
- discuss measures of central tendency and variance,
- interpret z-scores,
- explain different sources of bias,
- explain the application and limitation of simple linear regression.
Business Statistics - Exercises 1 2 Business Statistics - Exercises
Module: Business StatisticsRoot module: Business Mathematics and StatisticsSemester: 2 Course code: B_BSEX2UE Contact hours per week: 1 ECTS: 2Course Content:- Exercises to apply the contents of the Lecture “Business Mathematics – Theory” to programme specific problems. Utilisation of
- Fundamental statistics concepts, univariate data description, bivariate data description and multivariate methods
- Measures of central tendency and variance
- Fundamentals of probability calculation and theoretical distribution
- Binomial and standard normal distribution
- Z-Score/base**s
- Sampling and sampling error
- Sources of bias and error
- Measures of reliability
- Validity
- Estimation methods
- Statistical tests
- Regression analysis
- Visualisation and interpretation of data
Course outcome:Upon completion of the course, students are able to
- select the proper level of measurement and design a sample,
- discuss the use and interpretation of statistics,
- differentiate validity and reliability,
- discuss measures of central tendency and variance,
- interpret z-scores,
- explain different sources of bias,
- explain the application and limitation of simple linear regression.
Scientific Methods and Tools Qualitative Research Methods 2 4 Qualitative Research Methods
Module: Scientific Methods and ToolsRoot module: Scientific Methods and ToolsSemester: 2 Course code: QUAL2ILV Contact hours per week: 2 ECTS: 4Course Content:- Introduction to qualitative research and research designs
- Overview and key characteristics of methods in qualitative research
- Application of methods including data collection, analysis and interpretation, as well as writing up
- Ethical issues in qualitative research
Course outcome:Upon completion of this course, students are able to
- explain the main characteristics of qualitative research including ethical issues,
- explain basic qualitative data collections techniques based on the main characteristics of the research designs,
- collect qualitative data about a certain phenomenon and employ basic qualitative data analysis methods,
- report the qualitative data and major findings of a concrete research example.
Soft Skills Group Dynamics 1 1 Group Dynamics
Module: Soft SkillsRoot module: Soft SkillsSemester: 2 Course code: B_GD2WK Contact hours per week: 1 ECTS: 1Course Content:- Group dynamics in a business environment
- Difference between a group and a productive team
- Influences of actions and inaction
- Benefits of a strong and diverse team
Course outcome:Upon completion of the course, students are able to
- categorise the different roles in a group and explain what effect they have,
- illustrate, understand and improve communication processes within groups,
- use tools and methods to support their team,
- identify how a diverse group can turn into a successful team.
Course SWS ECTS Accounting and Financing Managerial Accounting and Decision Making 2 3 Managerial Accounting and Decision Making
Module: Accounting and FinancingRoot module: Accounting and FinancingSemester: 3 Course code: MADM3ILV Contact hours per week: 2 ECTS: 3Course Content:- Cost accounting and planning
- Different costing methods using practical examples and case studies
- Cost behaviour and short run decision making
- The use of accounting material in planning, decision making and control in preparing budgets with a special focus on the hospitality industry
Course outcome:Use of cost accounting information and making decisions in different business situations
- Upon completion of this course, students are able to
- apply standard managerial accounting procedures in full costing and in marginal cost accounting situations,
- apply and interpret cost-volume-profit (break-even) analysis,
- use different forecasting techniques,
- produce, analyse and interpret hospitality operations, cash and capital budgets,
- use a set of different cost calculation methods to set prices.
Marketing Multi Channel Distribution Systems 2 3 Multi Channel Distribution Systems
Module: MarketingRoot module: MarketingSemester: 3 Course code: MCDS3ILV Contact hours per week: 2 ECTS: 3Course Content:- Introduction to the basic functioning of Multi-Channel-Distribution using direct and indirect distribution channels”
- Outline of the main types of electronic distribution channels (OTA, Meta Search Engines, GDS)
- Main features of direct sales
- Practical application of OTA and introduction to the structure of rates and packages
- Basics of revenue management
Course outcome:Upon completion of this course, students are able to
- distinguish between the different functions of electronic booking systems,
- describe the most important types of distribution channels,
- describe the fundamentals of direct sales,
- apply an OTA-based booking system,apply basic tools in the field of revenue management
Tourist Behaviour and Psychology 2 3 Tourist Behaviour and Psychology
Module: MarketingRoot module: MarketingSemester: 3 Course code: TBP3ILV Contact hours per week: 2 ECTS: 3Course Content:- Introduction to tourist behavior and psychology, terminology within the field
- Psychological Concepts: motivation, attitudes, awareness and images, application of these concepts in the tourism area and the traveler
- Information behavior, choice, and decision: the travel decision process, destination image and choice
- Tourist typologies and social roles: stereotypes of tourists, segmentation, travelling styles, social contact for the tourists
- Experiencing a destination: experience dimensions, satisfaction, emotions, on-site behavior
Course outcome:Upon completion of this course, students are able to
- explain the key characteristics of travel motivation, tourist attitudes, awareness and images,
- describe information seeking behavior of tourists, the different stages of the travel decision process and influencing factors, image formation and choice models,
- discuss different types of tourists, social roles in tourism and stereotypes of tourists,
- explain the key characteristics of experiencing a destination including the role of emotions,
- Conduct an image analysis of a tourism destination.
Economics Macroeconomics 3 3 Macroeconomics
Module: EconomicsRoot module: EconomicsSemester: 3 Course code: B_MAC3ILV Contact hours per week: 3 ECTS: 3Course Content:- Macroeconomic goals and magic square
- Macroeconomic indicators (real and nominal GDP, business cycle, CPI/inflation, unemployment/Okun’s Law)
- The short run
o Goods market
o Financial markets
o IS-LM model
o Fiscal and monetary policy in the short run
- The medium run
o Labor market
o AS-AD model
o Inflation and unemployment (Phillipscurve)
o Fiscal and monetary policy in the medium run
Course outcome:Upon completion of this course, students are able to
- calculate, collect and interpret data on GDP, inflation and unemployment,
- explain the circular flow model and recognise the phases of the business cycle,
- explain and analyse determinants of goods and financial markets at the aggregate level,
- analyse the effects of fiscal and monetary policies for the economy,
- identify determinants of economic growth over time,
- apply economic models to understand current and past macroeconomic trends and recognise appropriate macroeconomic policies.
Fundamentals of Tourism Sustainability in Tourism 1 2 Sustainability in Tourism
Module: Fundamentals of TourismRoot module: Fundamentals of TourismSemester: 3 Course code: SIT3VO Contact hours per week: 1 ECTS: 2Course Content:- Definitions, terminology and basic concepts
- Socio-economic and political frameworks
- Structure and sectors of the tourism and leisure industry
- Development of international tourism
- Characteristics of the major tourism segments and players
- Austria’s tourism industry in an international and global context
- Sources and data bases for tourism related data
Course outcome:Upon completion of this course, students are able to
- define technical terms in tourism
- describe and define specific tourism segments and sectors and their characteristics,
- explain the basic structure of the tourism and leisure industry as well as tourism dependent and tourism induced fields,
- identify and make use of reliable sources of travel-related (secondary) data.
Current Issues in Tourism 1 2 Current Issues in Tourism
Module: Fundamentals of TourismRoot module: Fundamentals of TourismSemester: 3 Course code: CIT3SE Contact hours per week: 1 ECTS: 2Course Content:- Current issues in tourism
- Introduction to key journals and authors in the current tourism literature
- Discussion of current topics in tourism and creation of a state of the art paper
Course outcome:Upon completion of this course, students are able to
- identify and explore key contemporary tourism issues,
- critically analyse journal articles,
- evaluate and critically reflect on current issues in tourism,
- conduct independent secondary research in at least one topic area.
Tourism Sector Transportation 2 3 Transportation
Module: Tourism SectorRoot module: Tourism SectorSemester: 3 Course code: TRA3ILV Contact hours per week: 2 ECTS: 3Course Content:- Linkages between tourism and transport
- Tourism transport characteristics and classification
- Tourism transport as a service
- Supply and demand of tourism transport
- Transportation history, contemporary issues and future in tourist transport
- Modes of transportation – main focus on international aviation, railways and the cruise industry
- Transportation economic principles
- Transportation management (strategies, drivers, policies, agreement)
Course outcome:Upon completion of this course, students are able to
- explain the special business procedures in the areas of transport in general and with main focus on international aviation, railways and the cruise industry,
- identify and evaluate the success factors of the different means of transportation as well as to analyse their specific operation problems in a solution oriented manner,
- interpret transportion agreements
- explain the principles of travel planning and tourism product planning and can apply them appropriately.
Tourism Intermediaries 2 2 Tourism Intermediaries
Module: Tourism SectorRoot module: Tourism SectorSemester: 3 Course code: TI3ILV Contact hours per week: 2 ECTS: 2Course Content:- Structure of tour operators, travel agencies and joint ventures
- Travel industry value-added chains: suppliers, agencies, tourists, tourism products
- specific characteristics of a tour operator: business requirements, qualifications and product knowledge
- The package holiday and the operating environment
- Financial planning: Pricing the package, price policies, tariffs and marketing instruments
- Tour guiding
Course outcome:Upon completion of this course, students are able to
- explain the development, management and responsibility of tour operators and travel agencies,
- apply the criteria to define and develop new tourism products,
- identify the different types of tours and the main destinations,
- analyse the tour operator’s business and describe trends in the travel industry,
- explain quality criteria of professional tour guiding,
- calculate the tour price of different types of tours (tour package) for a given itinerary
Scientific Methods and Tools Quantitative Research Methods 2 3 Quantitative Research Methods
Module: Scientific Methods and ToolsRoot module: Scientific Methods and ToolsSemester: 3 Course code: QUAN3ILV Contact hours per week: 2 ECTS: 3Course Content:- Introduction to quantitative research and research designs
- Overview to approaches to the data collection process in relation to research objectives
- Application of methods including collection, analysis and reporting together with graphical visualisations of quantitative data for research in business
- Ethical issues in quantitative research
Course outcome:Upon completion of this course, students are able to
- Determine an appropriate quantitative research design,
- Select adequate sampling methodologies,
- Discuss different types of variables and scales and design a questionnaire;
- Undertake empirical analysis using correct analytical techniques brought forward in the statistics course:
- produce basic descriptive statistics, variance and correlations,
- perform and interpret hypothesis tests for a range of situations, discuss significance and p-values, compare populations,
- perform and interpret simple linear regressions,
- use technology to perform statistical analysis,
- report quantitative data and use appropriate graphical visualisations.
- use ethical guidelines throughout the research process.
Computational Thinking 1 2 Computational Thinking
Module: Scientific Methods and ToolsRoot module: Scientific Methods and ToolsSemester: 3 Course code: B_CT3ILV Contact hours per week: 1 ECTS: 2Course Content:- Basic terms in the area of computing
- Methods of Computational Thinking:
- Problem analysis
- Algorithmic design
Course outcome:Upon completion of the course, students are able to
- explain the basics of computing and typical steps in creating a program and explain them using simple programming languages such as Scratch or Sphero,
- explain and apply computational thinking methods such as problem resolution, pattern recognition, abstraction and algorithmic design to problem analysis and solution development,
- write, test and edit algorithms for a program using flowcharts and pseudocode.
Soft Skills Intercultural Competence 2 2 Intercultural Competence
Module: Soft SkillsRoot module: Soft SkillsSemester: 3 Course code: ICOM3ILV Contact hours per week: 2 ECTS: 2Course Content:- Influence of culture on organisations and their management
- Trans-cultural communication
- Creating cultural synergies
- Management of multicultural teams (including motivation, decision making, and career planning)
- Leadership skills and negotiating strategies in an international environment
Course outcome:Upon completion of this course, students are able to
- define the different cultural forms and interpret their relevance in a company environment,
- describe the basic modes of intercultural management and discuss their influence on leading a company,
- analyze the significance of different value systems and expectations from international negotiations.
Course SWS ECTS Practical Training Practical Training Semester 0 28 Practical Training Semester
Module: Practical TrainingRoot module: Practical TrainingSemester: 4 Course code: PTS4BOPR Contact hours per week: 0 ECTS: 28Course Content:Practical application of theory in the professional field
Practical Training Semester Coaching 1 2 Practical Training Semester Coaching
Module: Practical TrainingRoot module: Practical TrainingSemester: 4 Course code: PTSC4SE Contact hours per week: 1 ECTS: 2Course Content:- Supervision during the practical training through coordinator
- Preparing progress reports
- Preparing final reports
- Critical reflection on the practical training
Course SWS ECTS Law International and Tourism Law 2 3 International and Tourism Law
Module: LawRoot module: LawSemester: 5 Course code: ITL5VO Contact hours per week: 2 ECTS: 3Course Content:- National and European public law with its special significance for tourism management and leisure economy
- operating licenses, especially hospitality, travel agencies, tour guide
- business premises authorisation for hospitality plants, construction and environmental relevant for tourism
- food law
- event law
- alcohol and smoking issues
- data privacy
- child protection
- competition law
- law on sharing economy
- law on the EU single market relevant for tourism, subsidizing tourism activities
- National and European private and commercial law with its special significance for tourism management and leisure industry
- EU Directive on Consumer Contracts and the EU Package Travel Directive,
- passenger rights and warranty law for travel deficiencies
- law of damages and intellectual property
- labour law
- International Tourism law — Air travel:
- Montreal agreement (personal/luggage damages) and EU Regulation (over booking, delay and cancellation of flights)
Course outcome:Upon completion of this course, students are able to
- Identify legal problems concerning National and European public, private and commercial law, likely to occur in tourism and leisure industries,
- Identify legal problems concerning International Tourism law with a special focus on Air travel,
- develop strategies for solving legal problems using practical examples.
Accounting and Financing Finance and Investment 2 3 Finance and Investment
Module: Accounting and FinancingRoot module: Accounting and FinancingSemester: 5 Course code: FAI5ILV Contact hours per week: 2 ECTS: 3Course Content:- Financing concepts
- Investment planning and budgeting
- Evaluation of financing alternatives
- Management of financial risks
Course outcome:Upon completion of this course, students are able to
- define the key sources and determinants of financing
- explain the different steps of the investment budgeting process,
- apply quantitative and qualitative concepts in planning and evaluating investment projects,
- evaluate and implement different financing concepts,
- discuss and use various financing and investment instruments,
- assess and manage financial risks.
Marketing Digital Tourism 2 3 Digital Tourism
Module: MarketingRoot module: MarketingSemester: 5 Course code: DT5ILV Contact hours per week: 2 ECTS: 3Course Content:- Key Concepts and current trends of Information and Communication Technologies
- Intermediation and direct distribution in a digitalised world
- Introduction to web development (HTML, CSS, JavaScript)
- Conception of a website (information architecture, navigation, content and page layout)
- Creation of a website and editing content using a common CMS
- Launch of a website
- Content management and content management systems
Course outcome:Upon completion of this course, students are able to
- understand the core principles and the scope of Information and Communication Technologies and their impact on various aspects the tourism industry,
- plan and organise the (re-)launch of a website, prepare briefings for external partners and apply project management techniques,
- apply common web technologies (e.g. apply format to text, integrate tracking codes).
- publish and modify content using a common web content management system.
Management Human Resource Management 2 2 Human Resource Management
Module: ManagementRoot module: ManagementSemester: 5 Course code: HR5ILV Contact hours per week: 2 ECTS: 2Course Content:- Human resources and strategic planning
- Analysis and design of work systems
- Human resource planning, recruitment, and selection
- Training employees
- Performance management and appraisal
- Conflict management
- Managing HR on a global scale, diversity issues
- Technological developments in HRM
- Employer branding and employee branding.
Course outcome:Upon completion of this course, students are able to
- discuss models and parameters on how to analyze and design work systems, including HR recruitment, selection, training and appraising performance,
- identify conflict situations and explain possible strategies for solving them,
- discuss factors and elements of managing employees on a global scale including diversity issues,
- discuss technological developments in this sector,
- apply Employer Branding and Employee Branding for employee retention.
Project Management 1 2 Project Management
Module: ManagementRoot module: ManagementSemester: 5 Course code: PM5WK Contact hours per week: 1 ECTS: 2Course Content:- Concept of a project, benefits and limitations of project management
- Positioning of projects in the context of an organization
- Project Management: How to steer a project? (Project Start, Project Coordination, Project Controlling, Project Close Down)
- Project Initiation: How to set up a Project? (Boundary and Context Definition, Stakeholder Awareness)
- Project Planning: How to better understand and structure a Project? (Overview on main project plans, such as project deliverables (objects of consideration), work break down structure, scheduling, cost/resource planning)
- Project Organisation: Who is going to govern, manage and perform the project? (Overview on main project roles)
Course outcome:Upon completion of this course, students are able to
- explain the benefits and boundaries of project management,
- apply basic project management methods such as project objectives, project work breakdown structure, stakeholder analysis,
- identify the main project success factors such as context-thinking, business-case thinking and social competences.
Economics Economics in Tourism and Leisure 2 3 Economics in Tourism and Leisure
Module: EconomicsRoot module: EconomicsSemester: 5 Course code: ETL5VO Contact hours per week: 2 ECTS: 3Course Content:Micro-economic aspects:
- Supply in the tourism sector
- Demand in the tourism sector incl. forecasting methods & evaluation
- Economic evaluation of tourism projects
- Market structure, competitiveness (destinations) and pricing
Macro-economic aspects:
- Tourism and the economic cycle
- Macro-economic importance of the tourism industry
- Tourism and globalisation
- Private and public investments
- Environmental impacts and sustainability
- Tourism satellite Accounts
Course outcome:Upon completion of this course, students are able to:
- apply economic concepts to the tourism sector,
- define economic characteristics of the tourism sector and its impact on supply and demand,
- explain local impacts of tourism on the national economy
- apply basic techniques of forecasting tourism demand and develop strategies for adaptations of supply,
- identify and evaluate basic tourism strategies.
Fundamentals of Tourism Culture, Heritage and Tourism 2 2 Culture, Heritage and Tourism
Module: Fundamentals of TourismRoot module: Fundamentals of TourismSemester: 5 Course code: CHT5ILV Contact hours per week: 2 ECTS: 2Course Content:- Concepts of heritage and culture and their role as a resource for tourism
- Cultural encounters and host/guest relationship
- Forms and dimensions of cultural tourism
- Cultural attractions: types, types of interpretation and experiences at cultural attractions, management of cultural attractions
- Typologies of cultural tourists
- Authenticity and commodification of culture and heritage
Course outcome:Upon completion of this course, students are able to
- identify and explain culture as a basis on which tourism is built upon,
- define cultural tourism and describe its different forms and dimensions,
- indicate the variety of cultural attractions and discuss criteria of successful attractions,
- distinguish between different types of cultural tourists and their characteristic traits,
- discuss critical issues such as commodification in relation to cultural tourism and cultural tourist attractions using a real world example.
Specialised Tourism Management Hospitality Consulting 2 4 Hospitality Consulting
Module: Specialised Tourism ManagementRoot module: Specialised Tourism ManagementSemester: 5 Course code: S1_HC5WK Contact hours per week: 2 ECTS: 4Course Content:- Major aspects of hotel & tourism consulting (products & business units, profile of a hospitality/tourism consultant, key players)
- Characteristics of hotel properties
- Overview of the hotel development process
- Hotel groups & brands
- Hotel operator search and selection
- Hotel operating agreements
- Hotel architecture & design
- Hotel pre-opening management
- Product & positioning recommendations for a hotel project
- Hotel feasibility study (general aspects, structure, introduction, site analysis, market analysis, product & positioning recommendations, financial forecast)
Course outcome:Upon completion of this course, students are able to
- explain the basic principles of hotel and tourism consulting and various business fields,
- reflect upon the relationship between hotel real estate and hotel operations,
- give an overview of the most important stakeholders in the development process of a hotel project,
- identify the most relevant hotel groups & brands,
- explain the process of hotel operator search and selection,
- explain the basic elements of operating agreements,
- discuss basic principles of hotel architecture & design,
- plan tools and processes involved in the pre-opening phase of a hotel,
- make use of various analytical tools to develop a critical feasibility study for a hotel project.
Destination Consulting 2 4 Destination Consulting
Module: Specialised Tourism ManagementRoot module: Specialised Tourism ManagementSemester: 5 Course code: S2_DCO5WK Contact hours per week: 2 ECTS: 4Course Content:- introduction tourism destination consultancy
- types of tourism destinations and development models
- peculiarities when developing tourism destinations
- key factors for a professional and successful tourism destination development
- tourism destination master plan including:
- status analysis
- strategy and conception consulting
- product development, sales
- organisational and structural optimization
- brand management
Course outcome:Upon completion of this course, students are able to
- explain the principles of a state-of-the-art tourism destination development process,
- illustrate the process of preparing a tourism master plan for a tourism destination,
- prepare selected elements of a tourism master plan.
Scientific Methods and Tools Bachelor Seminar I 1 3 Bachelor Seminar I
Module: Scientific Methods and ToolsRoot module: Scientific Methods and ToolsSemester: 5 Course code: BA5BASE Contact hours per week: 1 ECTS: 3Course Content:- Scope of research proposal for Bachelor paper
- Content and structure of research proposal
- Development of research proposal for the final Bachelor paper
- Main issues and challenges of proposal writing
Course outcome:Upon completion of this course, students are able to
- choose a topic, identify research gaps, formulate research questions and objectives, and outlining the contribution of the planned study,
- identify appropriate academic sources and reviewing literature,
- select an appropriate methodology to conduct the research,
- set up a time plan,
- structure the proposal and writing it up according to style conventions.
Soft Skills Negotiation and Sales Skills Training 1 2 Negotiation and Sales Skills Training
Module: Soft SkillsRoot module: Soft SkillsSemester: 5 Course code: NSS5WK Contact hours per week: 1 ECTS: 2Course Content:- Preparation and execution of negotiations
- The four phases of negotiations
- Negotiation tools
- Conflict communication
- Sales skills training including relationships with leads
- Creating loyalty with customers
- Identifying prospects
- Converting leads and prospects to sales
Course outcome:Upon completion of this course, students are able to:
- Prepare for negotiation and sales situations using appropriate tools and strategies,
- demonstrate efficient negotiation and sales tools to get the point across
- National and European public law with its special significance for tourism management and leisure economy
Course SWS ECTS Accounting and Financing Controlling 2 3 Controlling
Module: Accounting and FinancingRoot module: Accounting and FinancingSemester: 6 Course code: CONT6ILV Contact hours per week: 2 ECTS: 3Course Content:- Controlling concepts in tourism
- Instruments of controlling
- Budgeting concepts
- Analysis of budget differences
- Financial reporting
- Value management
- Business Intelligence Systems
Course outcome:Upon completion of this course, students are able to
- describe different concepts of controlling (operative and strategic)
- apply financial ratios and ratio systems in the context of value-oriented controlling
- explain the functioning of business intelligence systems
- evaluate financial reporting issues
- differentiate the different business structures
- prepare and analyze budgets
- understand how to measure the performance of a firm
- compare different companies based on benchmarks
Marketing Digital Marketing 2 3 Digital Marketing
Module: MarketingRoot module: MarketingSemester: 6 Course code: DMA6ILV Contact hours per week: 2 ECTS: 3Course Content:- Introduction to Online Marketing and overview of the various online media (e.g. search, display, social, mail) and platforms (e.g. Google, Facebook, Instagram)
- Performance Measurement and Web Analytics
- Content Marketing and Visual Storytelling
- Search Engine Marketing
- Social Media Marketing
- Web Usability and User Experience
- Conversion Optimisation
Course outcome:Upon completion of this course, students are able to
- explain the most important online marketing channels, synergies and interdependencies between them and apply them along the typical customer journey in tourism,
- implement common web analytics systems into a website and define suitable performance metrics evaluate search demand for touristic services and derive measures to increase visibility on common search engines,
- apply knowledge about consumer behaviour and psychology in order to optimise touristic websites,
- explain the key concepts of social media marketing.
Management Entrepreneurship and Start-Ups 2 4 Entrepreneurship and Start-Ups
Module: ManagementRoot module: ManagementSemester: 6 Course code: ESU6ILV Contact hours per week: 2 ECTS: 4Course Content:- Key concept of entrepreneurship and starting-up a business
- Small businesses and their place in our global economy
- Developing and assessing business ideas
- Business plan
Course outcome:Upon completion of this course, students are able to
- explain the process of starting a business and associated challenges,
- develop and analyse business ideas and appraise different business plans,
- Prepare present and defend a business plan including:
- Organization and administration structure
- business strategy
- finance and investment plan
- marketing plan
- operating plan including R&D
- reflect on their role as entrepreneurs.
Specialised Tourism Industries Congress, Events and Conference Management 2 3 Congress, Events and Conference Management
Module: Specialised Tourism IndustriesRoot module: Specialised Tourism IndustriesSemester: 6 Course code: S3_CECM6ILV Contact hours per week: 2 ECTS: 3Course Content:- Development and concepts of congress, events and meeting management
- Organisations, infrastructure and sustainability
- Products and services in congress, events and meeting management
- Supply and demand in the congress, events and meeting industry
- Trade Show Planning containing design, building, budgeting, operating, marketing and PR
Course outcome:Upon completion of this course, students are able to
- explain products and serves, related demand and the economic importance of business travel
- design the prototypical set-up of an incentive campaign
- plan a prototypical trade show, critically discuss and report the outcomes.
Global Wellness and Spa Management 2 3 Global Wellness and Spa Management
Module: Specialised Tourism IndustriesRoot module: Specialised Tourism IndustriesSemester: 6 Course code: S2_GWST6ILV Contact hours per week: 2 ECTS: 3Course Content:- Development, concepts and culture of global wellness and spa management
- Organisations, infrastructure and sustainability
- Products and services in global wellness and spa tourism
- Product development with special focus on quality management
- Types of wellness, health and spa tourists: demand, motivation, needs and desires
- Case studies of global wellness and spa destinations
Course outcome:Upon completion of this course, students are able to
- explain the key concepts of wellness, health and spa tourism, including organisations, infrastructure and sustainability issues,
- explain products and serves and related demand,
- explain product development in the area with quality management issues
- evaluate specific products concerning wellness, health and spa tourism and critically discuss and report the outcomes.
Adventure, Events and Sports Tourism 2 3 Adventure, Events and Sports Tourism
Module: Specialised Tourism IndustriesRoot module: Specialised Tourism IndustriesSemester: 6 Course code: S1_AEST6ILV Contact hours per week: 2 ECTS: 3Course Content:- Development, concepts and culture of sports and adventure tourism
- Organisations, infrastructure and sustainability
- Products and services in sports, events and adventure tourism
- Types of sports tourists: demand, motivation, needs and desires
- Local and global sporting events
- Sports and adventure marketing: sport sponsoring, media partnerships and PR
- Case studies of adventure, events and sports tourism
Course outcome:Upon completion of this course, students are able to
- explain the key concepts of sports, events and adventure tourism, including organisations, infrastructure and sustainability issues,
- explain products and serves and related demand,
- prepare a prototypical sponsoring plan including media partnerships and PR,
- critically discuss a topic concerning adventure, events and sport tourism and report the outcomes.
Fundamentals of Tourism Experience Design in Tourism 3 4 Experience Design in Tourism
Module: Fundamentals of TourismRoot module: Fundamentals of TourismSemester: 6 Course code: EDT6WK Contact hours per week: 3 ECTS: 4Course Content:- Introduction to the basic concept, process and tools of Experience Design in Tourism
- Innovation and new product and service development for the tourism and hospitality industry.
- Application of tools using a practical example
Course outcome:Upon completion of this course, students are able to
- describe the concept of experience design & related tools,,
- describe the concept of innovation and new product development,
- carry out tourism product development process using experience design and innovation tools,
- develop and present a prototype for a tourism product
Scientific Methods and Tools Bachelor Seminar II and Bachelor Paper 1 8 Bachelor Seminar II and Bachelor Paper
Module: Scientific Methods and ToolsRoot module: Scientific Methods and ToolsSemester: 6 Course code: BA6BASE Contact hours per week: 1 ECTS: 8Course Content:- Composing the bachelor paper based on the research proposal
- Topic-focused literature review
- Revision of the main elements of data collection and analysis and their application to the Bachelor paper
- Application of content-related and formal academic requirements
- Preparation for the “defensio” of the Bachelor paper.
Course outcome:Upon completion of this course, students are able to:
- independently write an academic paper in accordance with content-related and formal academic requirements.
Bachelor Exam 0 2 Bachelor Exam
Module: Scientific Methods and ToolsRoot module: Scientific Methods and ToolsSemester: 6 Course code: BEX6AP Contact hours per week: 0 ECTS: 2Course Content:- Presentation of bachelor paper (and project)
- Oral examination on the bachelor paper (in accordance with section 16 Fachhochschul-Studiengesetz [University of Applied Sciences Studies Act]), and the
- links to related subjects on the curriculum (in accordance with section 16 University of Applied Sciences Studies Act)
Course outcome:Upon completion of this course, students are able to
- present their bachelor paper and the question they addressed in a manner appropriate to the target audience, and defend the paper before an expert committee,
- outline the significance of the findings for professional practice and research, and present supporting arguments and
- answer follow-up questions on degree-programme subjects and the links between them, and justify their answers
Besonderheiten
Warum sollten Sie sich für das Bachelor-Studium Tourism and Leisure Management in Krems entscheiden?
Study and work the international way
Sprachlich machen Sie einen deutlichen Sprung nach vorne: Sie perfektionieren Ihre Englischkenntnisse – immerhin finden die Vorlesungen ja in englischer Sprache statt und Sie studieren mit Kolleginnen und Kollegen aus aller Welt. Darüber hinaus lernen oder verbessern Sie während des Studiums eine weitere Fremdsprache. Dabei haben Sie die Wahl zwischen Spanisch, Französisch, Italienisch, Chinesisch oder Deutsch.
Außerdem geht es für Sie ins Ausland: Sie haben die Möglichkeit, optional das 3. Semester an einer unserer 170+ Partner-Hochschulen zu studieren. Spätestens im 4. Semester heißt es dann Koffer packen: Sie arbeiten für mindestens 22 Wochen in einem Unternehmen Ihrer Wahl im Ausland – die perfekte Möglichkeit, um Ihre interkulturellen Fähigkeiten weiter zu schulen.
Bestens gerüstet für eine globalisierte Welt
Schon während des Studiums knüpfen Sie Kontakte zu wichtigen Vertreterinnen und Vertretern der Tourismus-Branche – zum Beispiel während einer Exkursion zur ITB Berlin im 2. Semester oder eines optionalen Ausflugs zum IMEX Future Leaders Forum im 6. Semester. Auch die Vorlesungen in Krems werden von Expertinnen und Experten auf ihrem Gebiet gehalten – viele praktische Beispiele und Projekte inklusive.
Abgerundet wird Ihre Ausbildung durch einen starken Fokus auf den immer wichtiger werdenden Soft Skills. Diese unterstützen Sie dabei, in Ihrem Berufsleben sicher und selbstbewusst aufzutreten. In Seminaren und Workshops schulen Sie Ihre Präsentations-, Verhandlungs- und Verkaufstechniken und beschäftigen sich mit Teambuilding-Methoden. Außerdem lernen Sie, sich persönliche Ziele zu stecken und diese auch konsequent zu verfolgen.
Lernen Sie Ihre Interessen kennen
Jeder zehnte Job weltweit ist direkt mit dem Tourismus verbunden – ein gutes Argument, um in diesem Sektor Karriere zu machen. Der Bachelor-Studiengang in Krems konzentriert sich auf die betriebswirtschaftlichen Aspekte dieser schnell wachsenden Branche.
Neben Lehrveranstaltungen zur Einführung in die Tourismuswirtschaft wie beispielsweise Eventmanagement, Sustainability in Tourism oder Culture, Heritage and Tourism werden Sie sich im Bereich Marketing speziell mit Digital Tourism und Digital Marketing beschäftigen. Gegen Ende Ihres Studiums können Sie Ihr erworbenes Wissen wahlweise in den Bereichen Hospitality Consulting oder Destination Consulting vertiefen. Darüber hinaus widmen Sie sich in den höheren Semestern speziellen Bereichen der Tourismus- und der Freizeitwirtschaft. Hier können Sie aus einer Reihe von Fächern individuell wählen, welche sich mit den Besonderheiten des Adventure, Event- und Sporttourismus, des Wellness- und Gesundheitstourismus sowie der Konferenz und Kongressindustrie beschäftigen.
Karrierewege nach dem Bachelor-Studium Tourism and Leisure Management
Nach dem Bachelor-Studium Tourism and Leisure Management steht Ihnen die Welt offen. Egal, ob Sie für eine Zeit ins Ausland gehen oder sich doch für ein heimisches Unternehmen entscheiden – Sie sind für Einstiegspositionen in zahlreichen Branchen und Abteilungen qualifiziert!
Neben dem direkten Berufseinstieg können Sie sich auch für ein weiterführendes Master-Studium entscheiden.
An unserer Hochschule bieten sich zum Beispiel folgende Master-Studiengänge an:
- Marketing mit den Major Tracks in Tourism & Hospitality Marketing, Fashion & Lifestyle Marketing und Retail & Shopper Marketing
- Umwelt- und Nachhaltigkeitsmanagement
- International Business and Economic Diplomacy
- Digital Business Innovation and Transformation
- Management
- Management von Gesundheitsunternehmen
Selbstverständlich steht Ihnen nach Ihrem Abschluss auch jedes andere betriebswirtschaftliche Master-Studium im In- oder Ausland offen.
- Mögliche Arbeitsfelder
- Hotellerie, Systemgastronomie und Catering
- Reisevermittlung und Reiseveranstaltung
- Touristische Transporteinrichtungen wie Airlines oder Busunternehmen
- Unternehmen für touristische Regionalplanung und -entwicklung
- Sportorganisationen und –veranstalter
- Casinos, Themenparks
- Eventagenturen
- Kongresszentren
- Kur- und Wellnessbetriebe
- Kunst- und Kulturbetriebe
- Nationalparkzentren
Es gibt viele Gründe, warum wir auf unsere Hochschule stolz sind. Finden Sie heraus, was uns besonders macht.
Was Krems besonders lebenswert macht? Lernen Sie Krems als Studierenden-Stadt kennen.
Von Studiumsorganisation bis Praktikums- und Berufsberatung. Informieren Sie sich über das Plus an Services.
Brauchen Sie Hilfe bei der Entscheidung fürs Studium? Unsere Studienberatung berät Sie gerne in einem persönlichen Gespräch.
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Unser Team
Lernen Sie das Kern-Team des Bachelor-Studiengangs Tourism and Leisure Management kennen.
Prof.(FH) Mag. Claudia Bauer-Krösbacher, PhD
Studiengangsleitung Tourismusmanagement & Freizeitwirtschaft
Institut Tourismus, Wein Business und Marketing
- Tourism and Leisure ManagementBachelor of Arts in Business / Vollzeit
- MarketingMaster of Arts in Business / Vollzeit
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Die Europäische Allianz für Innovation und Nachhaltigkeitsbildung in Wohlfahrt, Natur und Tourismus
Department of Business
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Klimawandel und dessen Auswirkungen auf touristische Attraktionen in Niederösterreich
Projektleitung, Department of Business
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Nachhaltigkeit aus Sicht der Weinkonsumentinnen und Konsumenten
Department of Business
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„GrünRaum“: Inwertsetzung von Grünräumen
Projektleitung, Department of Business
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Grünräume als Tourismusattraktionen: Wien im Vergleich zu ausgewählten europäischen Städten
Projektleitung, Department of Business
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Hybrid Parks – Entwicklung eines Messmodells
Projektleitung, Department of Business
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Kulturelle (Garten-) Tradition als Schwerpunkt für nachhaltigen Tourismus - CultTOUR
Department of Business
Enz, I., Zehetner, R., Bauer-Krösbacher, C., Waiguny, M.K.J. (2021): IMC Rise®: Eine Case Study über die Stärkung von Resilienz im virtuellen Kontext. In Schutti-Pfeil G., Darilion A., Ehrenstorfer B. (Hrsg.), 9. TAG DER LEHRE TEACHING DER FH OÖ Tagungsband (52-59). Linz: FH Oberösterreich.
Tischler, S., Bauer-Krösbacher, C. (2021): Kulinarikreisen in der Zielgruppe 55+. In Rüdiger, J., Wagner, D., Dreyer, A., Stöckl, A. (Hrsg.), Kulinarischer Tourismus und Weintourismus - Culinary and Wine Tourism Conference 2020 (19-56). Wiesbaden: Gabler Verlag.
Doi: https://doi.org/10.1007/978-3-658-33226-6Bauer-Krösbacher, C., & Mazanec, J. (2021): Modelling Museum Visitor's Perception and Experience of Authenticity. Examining Heterogeneity with a Finite Mixture Model. Folia Turistica(56): 35-57.
Doi: https://doi.org/10.5604/01.3001.0014.8957Bauer-Krösbacher, C., Tischler, S., Baumgartner, D. (2020): Ski huts in Austria and their culinary offer: a question of quality versus quantity?. In Doppler, S., Steffen, A. (Hrsg.), Case Studies on Food Experiences in Marketing, Retail, and Events (109-119). Oxford: Woodhead Publishing .
Doi: https://doi.org/10.1016/C2018-0-02517-7Bauer-Krösbacher, C., Tischler, S., Baumgartner, D. (2019): The Culinary Offer of Ski Huts in Austria: A Question of Quantity vs. Quality?. In Doppler, S., Steffen, A. (Hrsg.), Case Studies on Food Experiences (109-119). Amsterdam: Woodhead Publishing .
Doi: https://doi.org/10.1016/C2018-0-02517-7Bauer-Krösbacher, C., Koschitz, S. (2019): Management von Gärten und Parks als Besucherattraktionen. Ein Handbuch. Krems: IMC University of Applied Sciences Krems.
Bauer-Krösbacher, C. (2019): Authentizität im Tourismus – eine Untersuchung am Beispiel historischer Gärten und Parks. In Wagner, D., Schobert, M., Steckenbauer, G. (Hrsg.), Experience Design im Tourismus – eine Branche im Wandel. Gestaltung von Gäste-Erlebnissen, Erlebnismarketing und Erlebnisvertrieb (103-117). Wiesbaden: Springer-Gabler.
Doi: https://doi.org/10.1007/978-3-658-24513-9Bauer-Krösbacher, C., Tischler, S. (2017): Tourism in Austria. In Lowry, L. (Hrsg.), International Encyclopedia of Travel and Tourism (103-105). Thousand Oaks, California, USA: SAGE Publishing, Inc.
Doi: https://www.doi.org/10.4135/9781483368924.n38Bauer-Krösbacher, C., Stoeckl, A., Tischler, S. (2017): Die kulinarische Attraktivität des Reiselands Österreich: Selbstbild v. Aussensicht. In Wagner, D., Mair, M., Stoeckl, A., Dreyer, A. (Hrsg.), Kulinarischer Tourismus und Weintourismus - Culinary and Wine Tourism Conference 2015 (125-134). Wiesbaden: Springer Gabler.
Doi: https://doi.org/10.1007/978-3-658-13732-8_10Bauer-Krösbacher, C., Tischler, S. (2016): Methoden der BesucherInnenforschung. In Wolfram, S. (Hrsg.), Kulturvermittlung heute. Internationale Perspektiven (173-188). Bielefeld: transcript.
Tischler, S., Bauer-Krösbacher, C. (2016): Kulinarisch reisen. Aktuelle Entwicklungen zur Bedeutung des Kulinariktourismus in Österreich. In Bieger, T., Beritelli, P., Laesser, C. (Hrsg.), Schweizer Jahrbuch für Tourismus 2015/16: Gesellschaftlicher Wandel als Herausforderung im alpinen Tourismus (1-10). Berlin: Erich Schmidt Verlag.
Stöckl, A.F., Tischler, S., Bauer-Krösbacher, C., Koja, T., & Mathis, J.K. (2016): Does Wine Enhance the Attractiveness of a Destination?. In Bruwer, J., Lockshin, L., Corsi, A., Cohen, J., Hirche, M. (Hrsg.), Conference Proceedings, 9th Academy of Wine Business Research Conference (598-607). Adelaide: Academy of Wine Business Research.
Mathis, J., Tischler, S., Bauer-Krösbacher, C. (2015): Travel Motivations and Destination Choice Behaviour in Culinary Tourism – The Case of Austrian Travellers. In Department of Tourism, Munich University of Applied Sciences (Hrsg.), Consumer Behavior in Tourism Symposium 2015 (CBTS). Munich: Department of Tourism, Munich University of Applied Sciences.
Bauer-Krösbacher, C. (2015): Das Paradies so nah! Entwicklung von Gartentourismus in Niederösterreich. In Bieger, T., Beritelli, P., Laesser, C. (Hrsg.), Schweizer Jahrbuch für Tourismus 2014/15: Strategische Entwicklungen im alpinen Tourismus (143-156). Berlin: Erich Schmidt Verlag.
Edlinger, P., Bauer-Krösbacher, C. (2014): Internationale Trends im Museumsbereich. Wie reagieren österreichische Museen?. In Bieger, T., Beritelli, P., Laesser, C. (Hrsg.), Schweizer Jahrbuch für Tourismus 2013/14: Zukunftsgestaltung im alpinen Tourismus (35-44). Berlin: Erich Schmidt Verlag.
Prof.(FH) Mag. Claudia Bauer-Krösbacher, PhDStudiengangsleitung Tourismusmanagement & FreizeitwirtschaftStudiengangsleitung Tourismusmanagement & Freizeitwirtschaft
Prof.(FH) Mag. Claudia Bauer-Krösbacher, PhD
Hon.Prof.(FH) Mag. Alfred Siedl
Lecturer Institut Betriebswirtschaft und Management
Institut Betriebswirtschaft und Management
- Statistik, Wirtschaftsmathematik
- MS Office, SPSS, GeoGebra
- Betriebswirtschaft für das GesundheitswesenBachelor of Arts in Business / Berufsbegleitend
- Tourism and Leisure ManagementBachelor of Arts in Business / Vollzeit
- Business AdministrationBachelor of Arts in Business / Vollzeit
- Medical and Pharmaceutical BiotechnologyMaster of Science in Engineering / Vollzeit
Hon.Prof.(FH) Mag. Alfred SiedlLecturer Institut Betriebswirtschaft und ManagementDipl.-Ing. Dr. techn. Sarita Paudel
Senior Lecturer Institut Digitalisierung und Informatik
Institut Digitalisierung und Informatik
- InformaticsBachelor of Science in Engineering / Vollzeit
- Business AdministrationBachelor of Arts in Business / Vollzeit
- International Business Management in TashkentBachelor of Arts in Business / Vollzeit
- Medical and Pharmaceutical BiotechnologyBachelor of Science in Engineering / Vollzeit
- Tourism and Leisure Management in BakuVollzeit
- Tourism and Leisure Management in TashkentBachelor of Arts in Business / Vollzeit
- Tourism and Leisure ManagementBachelor of Arts in Business / Vollzeit
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FLEXCRASH - Flexible und hybride Herstellung von grünem Aluminium zur Herstellung maßgeschneiderter adaptiver crashtoleranter Strukturen
Department of Science & Technology
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Open Educational Resource (OER) - Codex
Projektleitung, Department of Science & Technology
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NOEDIKOM
Department of Science & Technology
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VRWalk
Department of Science & Technology
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Train@train
Department of Science & Technology
Ruiz-Torrubiano, R., Dhungana, D., Kormann-Hainzl, G., Paudel, S. (2023): SSDL: A Domain-Specific Modeling Language for Smart City Services. In Meierhofer, J., West, S., Buecheler, T. (Hrsg.), Smart Services Summit. SMSESU 2022. Progress in IS (113-121). Zürich, Switzerland: Springer, Cham.
Doi: https://doi.org/10.1007/978-3-031-36698-7_12Paudel, S., Smith, P., Zseby, T. (2018): Stealthy Attacks on Smart Grid PMU State Estimation. Proceedings of the 13th International conference on Availability, Reliability and Security (ARES 2018), Article 16: 1-10.
Doi: https://doi.org/10.1145/3230833.3230868Paudel, S., Smith, P., Zseby, T. (2017): Attack Models for Advanced Persistent Threats in Smart Grid Wide Area Monitoring. Proceedings of the 2nd Workshop on Cyber-Physical Security and Resilience in Smart Grids (CPSR-SG'17): 61-66.
Doi: https://doi.org/10.1145/3055386.3055390Paudel, S., Smith, P., Zseby, T. (2017): Data Attacks in Wide Area Monitoring System. Proceedings of the Symposium on Innovative Smart Grid Cybersecurity Solutions.
Paudel, S., Smith, P., Zseby, T. (2016): Data integrity attacks in smart grid wide area monitoring. Proceedings of the 4th International Symposium for ICS & SCADA Cyber Security Research 2016 (ICS-CSR '16).
Doi: https://doi.org/10.14236/ewic/ICS2016.9Paudel, S., Tauber, M., Wagner, C., Hudic, A., Ng, W. (2014): Categorization of Standards, Guidelines and Tools for Secure System Design for Critical Infrastructure IT in the Cloud. 2014 IEEE 6th International Conference on Cloud Computing Technology and Science, Singapore: 956-963.
Florian, M., Paudel, S., Tauber, M. (2013): Trustworthy evidence gathering mechanism for multilayer cloud compliance. 8th International Conference for Internet Technology and Secured Transactions (ICITST-2013).
Doi: https://doi.org/10.1109/ICITST.2013.6750257Paudel, S., Tauber, M., Brandic, I. (2013): Security standards taxonomy for Cloud applications in Critical Infrastructure IT. 8th International Conference for Internet Technology and Secured Transactions (ICITST-2013).
Doi: https://doi.org/10.1109/ICITST.2013.6750282
Dipl.-Ing. Dr. techn. Sarita PaudelSenior Lecturer Institut Digitalisierung und InformatikProf.(FH) Mag. Michael Reiner
Fachhochschulprofessor Institut Digitalisierung und Informatik
Institut Digitalisierung und Informatik
- Softwareapplikation, Datenbankdesign -planung und Informations- und Kommunikationstechnologien
- UnternehmensführungBachelor of Arts in Business / Berufsbegleitend
- Business AdministrationBachelor of Arts in Business / Vollzeit
- International Business ManagementBachelor of Arts in Business / Vollzeit
- Tourism and Leisure ManagementBachelor of Arts in Business / Vollzeit
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Open Educational Resource (OER) - Codex
Department of Science & Technology
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NOEDIKOM
Projektleitung, Department of Science & Technology
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VRWalk
Projektleitung, Department of Science & Technology
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Train@train
Projektleitung, Department of Science & Technology
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Museumspädagogik und Augmented Reality: Anerkennung von Museen als Bildungsräume
Department of Science & Technology
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Digital Innovation Hub OST (DIHOST)
Department of Science & Technology
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Mixed Reality Based Collaboration for Industry (MRBC4i)
Department of Science & Technology
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Scan2VR
Projektleitung, Department of Science & Technology
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Haus der Digitalisierung Niederösterreich - Knoten Krems
Projektleitung, Department of Science & Technology
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Enterprise 4.0 – Erfolg im digitalen Zeitalter
Department of Business
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VR für KMU
Projektleitung, Department of Business
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Corporate Social Responsibility (CSR) und Innovationsmanagement
Department of Business
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Verbesserung des Geschäftsprozessmanagements in Hochschuleinrichtungen
Projektleitung, Department of Business
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dEUcert – Dissemination des Europäischen Zertifizierungsschema ECQA
Projektleitung, Department of Business
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EUCert – European Certificates Innovative Online Training Campus. Weitere Entwicklungen einer Online Lernplattform aufgrund der Erkenntnisse des EQN Projekts
Projektleitung, Department of Business
Kosmanis, T., Tziourtzioumis, D., Riel, A., Reiner, M. (2023): Supporting the Growth of Electric Vehicle Market Through the E-DRIVETOUR Educational Program. In Yilmaz, M., Clarke, P., Riel, A., Messnarz, R. (Hrsg.), Systems, Software and Service Process Improvement (171-185). Grenoble: Springer.
Doi: https://doi.org/10.1007/978-3-031-42307-9_13Kondrolova, V., Wagenhofer, G., Pfiel, S., Schuster, R., Tiefenbacher, F., Reiner, M. (2022): Assessment of a restoration need by experts using 3D-Models in VR case study based on a digitalized historic object. In Yilmaz, M., Clarke, P., Messnarz, R., Wöran, B. (Hrsg.), System, software and service process improvement (781). Salzburg: Springer.
Doi: https://doi.org/10.1007/978-3-031-15559-8_56Nemetz, M., Pfiel, S., Altenburger, R., Tiefenbacher, F., Hopp, M., Schuster, R., Reiner, M. (2022): Train@Train – A Case Study of Using Immersive Learning Environments for Health and Safety Training for the Austrian Railway Company. In Yilmaz, M., Clarke, P., Messnarz, R., Wöran, B. (Hrsg.), System, software and service process improvement (781-789). Salzburg: Springer.
Doi: https://doi.org/10.1007/978-3-031-15559-8_54Nemetz, M., Pfiel, S., Torrubiano, R., Tiefenbacher, F., Hopp, M., Schuster, R., Reiner, M. (2022): VRWalk – a Case Study Regarding Different Movement Options in Virtual Reality. In Yilmaz, M., Clarke, P., Messnarz, R., Wöran, B. (Hrsg.), Systems, Software and Services Process Improvement. EuroSPI 2022 (811-821). Salzburg: Springer.
Doi: https://doi.org/10.1007/978-3-031-15559-8_57Pfiel, S., Lovasz-Bukvova, H., Tiefenbacher, F., Hopp, M., Schuster, R., Reiner, M., Dhungana, D. (2021): Virtual Reality Applications for Experiential Tourism - Curator Application for Museum Visitors. In Yilmaz, M., Clarke, P., Messnarz, R., Reiner, M. (Hrsg.), Systems, Software and Services Process Improvement (716ff). Krems: Springer.
Doi: https://doi.org/10.1007/978-3-030-85521-5_49Yilmaz, M., Clarke, P., Messnarz, R., Reiner, M. (Hrsg.). (2021): Systems, Software and Service Process Improvement. Krems: Springer.
Doi: https://doi.org/10.1007/978-3-030-85521-5Hage R., Lovasz-Bukvova, H., Hopp, M., Hölzl, M., Kormann-Hainzl G., Reiner, M., Dhungana, D. (2021): Agile Approach for E-Learning in Digital-Leadership Training for Small and Medium Enterprises. In Softic, S.K., Read, T. (Hrsg.), Proceedings of the EDEN Annual Conference: Lessons Learned from the Pandemic. Madrid: EDEN.
Szabo, G., Balogh, Z., Dovramadjiev, T., Draghici, A., Gajsek, B., Jurcevic Lulic, T., Reiner, M., Mrugalska, B., Zunjic, A. (2021): INTRODUCING THE ERGONOMICS AND HUMAN FACTORS REGIONAL EDUCATIONAL CEEPUS NETWORK. APPLIED MATHEMATICS, MECHANICS, and ENGINEERING, 64(1-S1): 201-212.
Hopp, M., Pfiel, S., Schuster, R., Tiefenbacher, F., Reiner, M. (2020): A debate about implementing immersive technology for higher education: Pre-study examining the usability of virtual reality for lectures. Human Systems Management, 39(4): 565-571.
Doi: https://doi.org/10.3233/HSM-201058Horvath, N., Pfiel, S., Tiefenbacher, F., Schuster, R., Reiner, M. (2020): Analysis of Improvement potentials in current Virtual reality applications by using different ways of locomotion. In Yilmaz, M., Niemann, J., Clarke, P., Messnarz, R. (Hrsg.), Systems, Software and Services Process Improvement. EuroSPI 2020. Communications in Computer and Information Science, vol 1251 (807-819). Düsseldorf: Springer, Cham.
Doi: https://doi.org/10.1007/978-3-030-56441-4_61Meesnarz, R., Sauberer, G., Mac an Airchinningh, M., Biro, M., Ekert, D., Reiner, M. (2019): Shifting Paradigms in Innovation Management - Organic Growth Strategies in the cloud. In Walker, A., O'Connor, R., Messnarz, R. (Hrsg.), Systems, Software and Services Process Improvement. EuroSPI 2019. Communications in Computer and Information Science, vol 1060 (28-42). Edinburgh: Springer.
Doi: https://doi.org/10.1007/978-3-030-28005-5_3Hammerschmid, S., Kormann, G., Moser, T., Reiner, M. (2017): A conceptual Mixed Realities (AR/VR) capability maturity model – with special emphasis on implementation. In Stolfa, J., Stolfa, S., O'Connor, R., Messnarz, R. (Hrsg.), Software and Services Process Improvement. EuroSPI 2017. Communications in Computer and Information Science, vol 748 (372-377). Ostrava: Springer, Cham.
Doi: https://doi.org/10.1007/978-3-319-64218-5_31Clarke, P., Mesquida Calafat, A., Ekert, D., Ekstrom, J., Gornostaja, T., Jovanovic, M., Johansen, J., Mas, A., Messnarz, R., Nájera Villar, B., O’Connor, A., O’Connor, R., Reiner, M., Sauberer, G., (2016): Refactoring Software Development Process Terminology through the use of Ontology. In Kreiner, C., O'Connor, R., Poth, A., Messnarz, R. (Hrsg.), Systems, Software and Services Process Improvement. EuroSPI 2016. Communications in Computer and Information Science, vol 633 (47-57). Graz, Austria: Springer, Cham.
Doi: https://doi.org/10.1007/978-3-319-44817-6_4Reiner, M., Reimann, C., Vitkauskaite, E. (2016): Innovative Marketing in Low-Tech Micro Companies - Lessons Learned from Study Projects. In Kreiner, C., O'Connor, R., Poth, A., Messnarz, R. (Hrsg.), Systems, Software and Services Process Improvement. EuroSPI 2016. Communications in Computer and Information Science, vol 633 (302-311). Cham: Springer.
Doi: https://doi.org/10.1007/978-3-319-44817-6_26Messnarz, R., Riel, A., Sauberer, G., Reiner, M. (2016): Forming a european innovation cluster as a think tank and knowledge pool. In Kreiner, C., O'Connor, R., Poth, A., Messnarz, R. (Hrsg.), Systems, Software and Services Process Improvement. EuroSPI 2016. Communications in Computer and Information Science, vol 633 (293-301). Cham: Springer.
Doi: https://doi.org/10.1007/978-3-319-44817-6_25Clarke, P., Ekert, D., Najera, B., Sauberer, G., O´Conner, R., Johansen, J., Reiner, M., Gornostaja, T. (2016): An Investigation of Software Development Process Terminology. In Springer (Hrsg.), Software Process Improvement and Capability Determination (351-361). Dublin: Springer.
Doi: https://doi.org/10.1007/978-3-319-38980-6_25Reimann, C., Vitkauskaite, E., Kastel, T., Reiner, M. (2015): Innovation and Project Management in International Distributed Teams. A Description of an Current Project Work. In O’Connor, R., Umay Akkaya, M., Kemaneci, K., Yilmaz, M., Poth, A., Messnarz, R. (Hrsg.), Systems, Software and Services Process Improvement. EuroSPI 2015. Communications in Computer and Information Science, vol 543 (276-283). Cham: Springer.
Doi: https://doi.org/10.1007/978-3-319-24647-5_22Draghici, A., Reiner, M. (2014): A Study on the Sense of E-Learning communities: The European Qualification and Certification Association. International Journal of Management, 3(2): 241-259.
Kreiner, C., Messnarz, R., Riel, A., Ekert, D., Langgner, M., Theisens, D., Reiner, M. (2013): Automotive Knowledge Alliance AQUA – Integrating Automotive SPICE, Six Sigma, and Functional Safety. In McCaffery, F., O’Connor, R., Messnarz, R. (Hrsg.), Systems, Software and Services Process Improvement. EuroSPI 2013. Communications in Computer and Information Science, vol 364 (333-344). Berlin, Heidelberg: Springer.
Doi: https://doi.org/10.1007/978-3-642-39179-8_30Messnarz R., Biró M., Koinig S., Reiner M., Vajde-Horvat R., Ekert D. (2011): The Future of SPI Knowledge and Networking in Europe – A Vision. In O‘Connor, R., Pries-Heje, J., Messnarz, R. (Hrsg.), Systems, Software and Service Process Improvement. EuroSPI 2011. Communications in Computer and Information Science, vol 172 (268-277). Berlin: Springer.
Doi: https://doi.org/10.1007/978-3-642-22206-1_24Messnarz, R., Ekert, D., Reiner, M., O`Suillebhain, G. (2008): Human resources based improvement strategies - the learning factor. EuroSPI, 13(4): 355-362.
Doi: https://doi.org/10.1002/spip.397
Prof.(FH) Mag. Michael ReinerFachhochschulprofessor Institut Digitalisierung und InformatikProf.(FH) Denise Kleiss, MSc., MBA, B.A.
Fachhochschulprofessorin Institut Internationaler Handel und Nachhaltige Wirtschaft
Institut Internationaler Handel und Nachhaltige Wirtschaft
- Personalmanagement
- Tourismusmanagement
- Tourism and Leisure ManagementBachelor of Arts in Business / Vollzeit
- Business AdministrationBachelor of Arts in Business / Vollzeit
- International Business ManagementBachelor of Arts in Business / Vollzeit
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Enterprise 4.0 – Erfolg im digitalen Zeitalter
Department of Business
Kleiss, D.F., Waiguny, M.K.J. (2021): Sustainability and Diversity Labels in Job Ads and Their Effect on Employer Brands. In Waiguny M.K.J, Rosengreen S. (Hrsg.), Advances in Advertising Research (Vol. XI) Designing and Communicating Experience (255-272). Wiesbaden: Springer.
Doi: https://doi.org/10.1007/978-3-658-32201-4_18Tischler, S., Stoeckl, A., Kleiss, D., Reisenberger, A. (2021): Measuring customer experience in a restaurant by using the mobile ethnography application "Experience Fellow". In Rüdiger, J., Wagner, D., Dreyer, A., Stöckl, A. (Hrsg.), Kulinarischer Tourismus und Weintourismus - Culinary and Wine Tourism Conference (65-73). Wiesbaden: Gabler Verlag.
Doi: https://doi.org/10.1007/978-3-658-33226-6_7Waiguny M.K.J, Kleiss, D. (2019): Sustainability and Diversity Labels in Job ads. In ICORIA (Hrsg.), ICORIA 2019 - Designing Experiences, Conference Proceedings. Amsterdam: ICORIA.
Schwand, C., Berger, C., Hartbach, S., Kleiss, D., Kotek, K., Kormann, G., Schachner, M., & Neuherz, C. (2011): Grundelemente der Verkaufsraumgestaltung: Die Suche nach dem Stern. In FH Campus Wien (Hrsg.), Tagungsband 5. Forschungsforum der österreichischen Fachhochschulen, 27.-28. April 2011 (-). Wien: FFH.
Prof.(FH) Denise Kleiss, MSc., MBA, B.A.Fachhochschulprofessorin Institut Internationaler Handel und...Vanessa Reisecker, MA
Scientific Project Staff Institut Internationaler Handel und Nachhaltige Wirtschaft
Institut Internationaler Handel und Nachhaltige Wirtschaft
- International Business and Economic DiplomacyMaster of Arts in Business / Berufsbegleitend
- Tourism and Leisure ManagementBachelor of Arts in Business / Vollzeit
Vanessa Reisecker, MAScientific Project Staff Institut Internationaler Handel und...Prof.(FH) Dr. Alina Schoenberg
Studiengangsleitung International Business and Economic Diplomacy
Institut Internationaler Handel und Nachhaltige Wirtschaft
- Tourism and Leisure ManagementBachelor of Arts in Business / Vollzeit
- International Business and Economic DiplomacyMaster of Arts in Business / Berufsbegleitend
Schoenberg, A. (2021): Urban resurgence in European cities. Regional Science Policy and Practice, 13(3): 590.
Schoenberg, A., Bartholomae, F. (2019): Two Shades of Urban Shrinkage: Innovation and Economic Structure in Cities with a Declining Population. CESifo Forum 03/2019 (Autumn): Urban Challenges in Europe, 20(3): 15-19.
Kotek, K., Schoenberg, A., Schwand, C. (2018): CSR Behavior: Between Altruism and Profit Maximization. In Altenburger, R. (Hrsg.), Innovation Management and Corporate Social Responsibility (159-169). Wiesbaden: Springer Fachmedien.
Doi: https://doi.org/10.1007/978-3-319-93629-1Schoenberg, A. (2018): Regional Disparities in Europe: An Assessment of the Impact of the 2007–2013 Funding Programme on Convergence in Romania and Bulgaria. CESifo Forum 01/2018, 19(1): 32-36.
Bartholomae, F., Nam, C., Schoenberg, A. (2017): Urban Resurgence as a Consumer City: A Case Study for Weimar in Eastern Germany. CESifo Working Paper No. 6610.
Bartholomae, F., Nam, C., Schoenberg, A. (2017): Urban shrinkage and resurgence in Germany. Urban Studies, 54(12): 2071-2718.
Doi: https://doi.org/10.1177/0042098016657780Josten, S., Bartholomae, F., Schoenberg, A. (2016): National Debt Policies in Europe after the Crisis. CESifo Forum, 17(1): 72-76.
Prof.(FH) Dr. Alina SchoenbergStudiengangsleitung International Business and Economic DiplomacyProf.(FH) Dr. Claudia Dolezal, MSc, BA
Fachhochschulprofessorin Institut Tourismus, Wein Business und Marketing
Institut Tourismus, Wein Business und Marketing
- Nachhaltige Entwicklung im Tourismus und die United Nations Sustainable Development Goals
- Destinationsentwicklung und Destinationsmanagement
- Tourism and Leisure ManagementBachelor of Arts in Business / Vollzeit
- MarketingMaster of Arts in Business / Vollzeit
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Kapazitätsaufbau für nachhaltigen ländlichen Tourismus in Mosambik (CAST Mosambik)
Projektleitung, Department of Business
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European Tourism Sustainability Monitoring 2030 (ETSM2030)
Department of Business
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Nachhaltigkeit aus Sicht der Weinkonsumentinnen und Konsumenten
Department of Business
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WBL4JOB
Projektleitung, Department of Business
Novelli, M., Cheer, J.M., Dolezal, C., Milano, C, Jones, A. (Hrsg.). (2022): Handbook of Niche Tourism. London: Edward Elgar Publishing.
Dolezal, C., Gudka, J., Lapointe, D. (2022): Unseen Tours’ Virtual ‘Not-in-a-pub’ Quizzes: Social Inclusion and Empowerment in Times of COVID-19. In Novelli, M., Cheer, J.M., Dolezal, C., Milano, C, Jones, A. (Hrsg.), Handbook of Niche Tourism (401-421). London: Edward Elgar Publishing.
Dolezal, C., Novelli, M. (2020): Power in community-based tourism: empowerment and partnership in Bali. Journal of Sustainable Tourism.
Doi: https://doi.org/10.1080/09669582.2020.1838527Dolezal, C., Miezelyte, D. (2020): Volunteer Tourists and the SDGs in Bali: Agents of Development or Redundant Holiday-Makers?. Austrian Journal for South-East Asian Studies, 13(1): 117-124.
Doi: https://doi.org/10.14764/10.ASEAS-0028Trupp, A., Dolezal, C. (2020): Tourism and the Sustainable Development Goals in Southeast Asia. Austrian Journal of South-East Asian Studies, 13(1): 1-16.
Doi: https://doi.org/10.14764/10.ASEAS-0026Dolezal, C., Trupp, A., Bui, H. (Hrsg.). (2020): Tourism and Development in Southeast Asia. London: Routledge.
Trupp, A., Dolezal, C., Bui, H. (2020): Mapping tourism, sustainability, and development in Southeast Asia. In Dolezal, C., Trupp, A., Bui, H. (Hrsg.), Tourism and Development in Southeast Asia (3-22). London: Routledge.
Bui, H., Dolezal, C. (2020): The tourism-development nexus in Southeast Asia: History and current issues. In Dolezal, C., Trupp, A., Bui, H. (Hrsg.), Tourism and Development in Southeast Asia (23-40). London: Routledge.
Dolezal, C., Trupp, A., Leepreecha, P. (2020): Researching tourism and development in Southeast Asia: Methodological insights. In Dolezal, C., Trupp, A., Bui, H. (Hrsg.), Tourism and Development in Southeast Asia (41-56). London: Routledge.
Dolezal, C., Trupp, A., Bui, H. (2020): Tourism and development in Southeast Asia: Concluding remarks and future outlook. In Dolezal, C., Trupp, A., Bui, H. (Hrsg.), Tourism and Development in Southeast Asia (214-218). London: Routledge.
Dolezal, C., Gudka, J. (2019): London’s “Unseen Tours”: Slumming or societal change in the city?. In Smith, A., Graham, A. (Hrsg.), Destination London: The territorial expansion of the visitor economy. (141-163). London: University of Westminster Press.
Doi: https://doi.org/10.16997/book35.g/Dolezal, C. (2018): Being in the field in Bali: A reflection on fieldwork relations in community-based tourism research. In Tucker, H., Jimura, T., Dixon, L. (Hrsg.), Tourism Ethnographies: Ethics, Methods, Application and Reflexivity (97-111). London: Routledge.
Doi: https://doi.org/10.4324/9781315162164Novelli, M., Klatte, N., Dolezal, C. (2016): The ASEAN community-based tourism standards: looking beyond certification. Tourism Planning & Development, 14(2): 216-281.
Doi: https://doi.org/10.1080/21568316.2016.1243146Dolezal, C. (2015): The tourism encounter in community-based tourism in Northern Thailand: Empty meeting ground or space for change?. Austrian Journal for South-East Asian Studies, 8(2): 165-186.
Doi: https://doi.org/10.14764/10.ASEAS-2015.2-4Dolezal, C., Trupp, A. (2015): Tourism and Development in Southeast Asia. Austrian Journal for South-East Asian Studies, 8(2): 117-124.
Doi: https://doi.org/10.14764/10.ASEAS-2015.2-1Dolezal, C., Burns, P. (2014): ABCD to CBT: Asset-Based Community Development’s Potential for Community-Based Tourism. Development in Practice, 25(1): 133-142.
Doi: https://doi.org/10.1080/09614524.2015.982075Dolezal, C. (2013): Community-Based Tourism in Bali: On the Road Towards Empowerment? An Interview with Djinaldi Gosana. Austrian Journal for South-East Asian Studies, 6 (2): 366-373.
Doi: https://doi.org/10.14764/10.ASEAS-6.2-8Trupp, A., Dolezal, C. (2013): Mobilities in South-East Asia. Austrian Journal of South-East Asian Studies, 6(2): 235-241.
Doi: https://doi.org/10.14764/10.ASEAS-6.2-1Dolezal, C. (2011): Community-Based Tourism in Thailand: (Dis-)Illusions of Authenticity and the Necessity for Dynamic Concepts of Culture and Power. Austrian Journal of South-East Asian Studies, 4(1): 129-138.
Doi: https://doi.org/10.14764/10.ASEAS-4.1-7
Prof.(FH) Dr. Claudia Dolezal, MSc, BAFachhochschulprofessorin Institut Tourismus, Wein Business und...Prof.(FH) Giancarlo Fedeli, PhD, MA, BSc, PgC
Fachhochschulprofessor Institut Tourismus, Wein Business und Marketing
Institut Tourismus, Wein Business und Marketing
- Tourism Marketing
- Tourism Digitalisierung
- Fehlinformationsprobleme
- Tourism and Leisure ManagementBachelor of Arts in Business / Vollzeit
- MarketingMaster of Arts in Business / Vollzeit
- Tourism and Leisure Management in HanoiBachelor of Arts in Business / Vollzeit
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Die Europäische Allianz für Innovation und Nachhaltigkeitsbildung in Wohlfahrt, Natur und Tourismus
Department of Business
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Kapazitätsaufbau für nachhaltigen ländlichen Tourismus in Mosambik (CAST Mosambik)
Department of Business
Lukoseviciute, G., Pereira, L. N., Panagopoulos, T., Fedeli, G., Ramsey, E., Madden, K., Condell, J. (2023): Recreational trail development within different geographical contexts as a determinant of income multiplier and local economic impact. Tourism Management Perspectives, 46: 101090.
Doi: https://doi.org/10.1016/j.tmp.2023.101090Fedeli, G., Minor, K., Lennon, J. J. & Bratec, M. (2023): PRODUCTIVITY IN THE HOSPITALITY SECTOR: Can management apps really improve work productivity in the housekeeping department?. In Curtin, Murdoch & ECU Universities (Hrsg.), 33rd Annual Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference 2023 (352). Perth, Australia: Curtin, Murdoch & ECU Universities.
Doi: ISBN 978-0-9945-141-9-6Williams, N. L., Wassler, P., Fedeli, G. (2023): Social Representations of War Tourism: A Case of Ukraine. Journal of Travel Research, 0(0): 1-7.
Doi: https://doi.org/10.1177/00472875221146797Fedeli, G., Nguyen, T.H.H., Williams, N.L., Del Chiappa G., Wassler, P. (2022): Travel desire over intention in pandemic times. Annals of Tourism Research Empirical Insights, 3(2).
Doi: https://doi.org/10.1016/j.annale.2022.100051Fedeli, G., Cheng, M. (2022): Influencer marketing and tourism: Another threat to integrity for the industry?. Tourism Analysis.
Doi: https://doi.org/10.3727/108354222X16510114086370Wassler, P., Del Chiappa, G., Nguyen, T. H. H., Fedeli, G., Williams, N. L. (2022): Increasing vaccination intention in pandemic times: a social marketing perspective. Italian Journal of Marketing: 37-58.
Doi: https://doi.org/10.1007/s43039-022-00049-wFedeli, G., Cigurova L. (2021): Volunteer Recruitment and Selection: Evidence from the Visitor Attraction Sector. In Holmes, K. A., Lockstone-Binney, Shipway, L. R. (Hrsg.), The Routledge Handbook of Volunteering in Events, Sport and Tourism (271-285). London: Taylor & Francis.
Doi: https://doi.org/10.4324/9780367815875Williams, N. L., Nguyen, T. H. H., Del Chiappa, G., Fedeli, G., Wassler, P. (2021): COVID-19 vaccine confidence and tourism at the early stage of a voluntary mass vaccination campaign: A PMT segmentation analysis. Current Issues in Tourism, 25(3): 475-489.
Doi: https://doi.org/10.1080/13683500.2021.1963216Fedeli, G. (2021): Marketing Visitor Attractions in the Digital Age: An investigation of E-marketing Adoption in the Scottish Visitor Attraction sector. Glasgow: Glasgow Caledonian University.
Fedeli, G. (2019): ‘Fake news’ meets tourism: a proposed research agenda. Annals of Tourism Research, 80(102684): 123.
Doi: https://doi.org/10.1016/j.annals.2019.02.002Fedeli, G. (2017): ICTs, disruptive forces and the production paradox in tourism: Present and future issues in the Visitor Attraction sector. Mediterranean Journal of Communication, 10(1): 113-121.
Doi: https://doi.org/10.14198/MEDCOM/2017/10_cmdFedeli, G. (2017): The role and potential of ICT in the visitor attractions sector: the case of Scotland’s tourism industry. In Kalbaska, N., Ge, J., Murphy, J., Sigala, M. (Hrsg.), ENTER2017 eTourism Conference, ISBN 978-88-6101-016-1 (14-20). Rome : Universita' della Svizzera italiana.
Prof.(FH) Giancarlo Fedeli, PhD, MA, BSc, PgCFachhochschulprofessor Institut Tourismus, Wein Business und MarketingHon.Prof.(FH) Dr. Elisa Hergueta-Covacho, E.H. Lic., MA
Senior Lecturer Institut Tourismus, Wein Business und Marketing
Institut Tourismus, Wein Business und Marketing
- Tourism and Leisure ManagementBachelor of Arts in Business / Vollzeit
- International Business ManagementBachelor of Arts in Business / Vollzeit
González Aldea, P., Hergueta-Covacho, E. & Badillo Mendoza, M.E. (2021): Social Learning and Learning Communities in times of confinement. Analysis of educational transformations in face-to-face education. In Villalonga Gómez, C., Ibáñez-Ibáñez, P. & Marta-Lazo, C. (Hrsg.), La enseñanza e-Learning en el ámbito universitario. Un enfoque 360. (147-167). Navarra: Thomson Reuters.
Marta-Lazo, C., Hergueta-Covacho, E., & Martinez-León, N. (Hrsg.). (2021): Comunicación y competencias digitales: la nueva alfabetización. Madrid, Spain: Universidad Complutense de Madrid.
Doi: https://doi.org/10.15178/va.2021.154Villalonga-Gómez, C. & Hergueta-Covacho, E. (Hrsg.). (2020): Mobile apps and media empowerment in digital and ubiquitous environments. Alicante, Spain: Revista Mediterránea de Comunicación.
Doi: https://doi.org/10.14198/MEDCOM.15632Hergueta-Covacho, E., Marfil-Carmona, R. (2018): Transiciones educomunicativas. Del Capitalismo Cognitivo a la educación líquida. In Universidad Nacional de Educación a Distancia – UNED (Hrsg.), La otra educación. Pedagogías críticas para el siglo XXI (93-111) (93-112). Madrid: Editorial UNED.
Camarero-Cano, L., Hergueta-Covacho, E., Villalonga-Gómez, C. (Hrsg.). (2018): Comunicar y educar en la ubicuidad. Aprendizaje móvil, Apps, y MOOCs desde una perspectiva inteRmetodológica ubicua. Zaragoza: Ediciones Egregius.
Lazo, M., Marfil-Carmona, R. & Hergueta-Covacho, E. (2016): Aplicación de las Redes Sociales en el aprendizaje en conectividad: uso del factor relacional en la dialéctica twitter. Revista científica electrónica de Educación y Comunicación en la Sociedad del Conocimiento, II: 304-319.
Doi: https://doi.org/10.30827/eticanet.v16i2.11926Hergueta-Covacho, E., Marta Lazo, C., & Gabelas Barroso, J.A. (2016): Media Literacy and relational Inter-methodology implementation on MOOC. Revista Mediterránea de Comunicación, 7(2): 47-58.
Doi: https://doi.org/10.14198/MEDCOM2016.7.2.4Marta Lazo, C., Hergueta-Covacho, E. y Gabelas Barroso, J.A. (2016): Applying Intermethodological Concepts for Enhancing Media Literacy Competences. Journal of Universal Computer Science (J.UCS), vol. 22(1), 22(1): 37-54.
Doi: https://doi.org/10.3217/jucs-022-01-0037Hergueta-Covacho, E., Levratto, V. (2015): Fomentar la inteligencia colectiva en la educación superior. Una experiencia educomunicativa en entornos virtuales. In Fueyo Gutiérrez, A., Rodríguez-Hoyos, C., Pérez Tornero, J. (Hrsg.), Los territorios de la Educación Mediática: experiencias en contextos educativos (-). Barcelona: Editorial UOC.
Marfil-Carmona, R., Hergueta-Covacho, E. & Villalonga Gómez, C. (2015): The Relational Factor as a strategic element in marketing communications. Anàlisi. Quaderns de Comunicació i Cultura, 52: 33-46.
Doi: https://doi.org/10.7238/a.v0i52.2392Hergueta-Covacho, E. (2015): ¿Cómo medir la intermetodología? Creación del cuestionario de Impacto Intermetodológico. In Peinado Miguel, F. (Hrsg.), Formación, perfil profesional y consumo de medios de alumnos en Comunicación (147-160). La Laguna: Cuadernos Artesanos de Comunicación, 77.
Doi: https://doi.org/10.4185/cac77Hergueta-Covacho, E. (2014): Ser y estar en Twitter. Construyendo relaciones en comunidades de aprendizaje. In Cuadros Muñoz, R., Villatoro, J. (Hrsg.), Twitter en la enseñanza y aprendizaje del español (65-79). Málaga: Ediciones EdiEle.
Gabelas-Barroso, J., Marta-Lazo, C. & Hergueta-Covacho, E. (2013): Factor R-elacional como epicentro de las prácticas culturales digitales. In Aranda, D., Creus, A., Sánchez Navarro, J. (Hrsg.), Educación, medios digitales y cultura de la participación (-). Barcelona: Editorial UOC.
Barroso, J., Covacho, E.H., & Lazo, C. (2013): Phenomenological features of digital communication: interactivity, immersion and ubiquity. Sociedad de la Información, 44: 169-193.
Hon.Prof.(FH) Dr. Elisa Hergueta-Covacho, E.H. Lic., MASenior Lecturer Institut Tourismus, Wein Business und MarketingDr. Larissa Neuburger, MA, MA
Senior Lecturer Institut Tourismus, Wein Business und Marketing
Institut Tourismus, Wein Business und Marketing
- MarketingMaster of Arts in Business / Vollzeit
- Tourism and Leisure ManagementBachelor of Arts in Business / Vollzeit
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Kapazitätsaufbau für nachhaltigen ländlichen Tourismus in Mosambik (CAST Mosambik)
Department of Business
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Nachhaltigkeit aus Sicht der Weinkonsumentinnen und Konsumenten
Department of Business
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WBL4JOB
Department of Business
Egger, R., Neuburger, L. (2022): Augmented, Virtual, and Mixed Reality in Tourism. In Xiang, Z., Fuchs, M., Gretzel, U., Höpken, W. (Hrsg.), Handbook of e-Tourism (317-342). Cham: Springer Nature.
Doi: https://doi.org/10.1007/978-3-030-48652-5Egger, R., Neuburger, L., Matuzzi, M. (2022): Data Science and Ethical Issues. In Egger, R. (Hrsg.), Applied Data Science in Tourism. Tourism on the Verge. (51-66). Cham: Springer.
Doi: https://doi.org/10.1007/978-3-030-88389-8_4Barbe, D., Neuburger, L. (2021): Generation Z and Digital Influencers in the Tourism Industry. In Stylos, N., Rahimi, R., Okumus, B., Williams, S. (Hrsg.), Generation Z Marketing and Management in Tourism and Hospitality (167-192). Cham: Palgrave Macmillan.
Doi: https://doi.org/10.1007/978-3-030-70695-1_7Sakardy, D., Neuburger, L., Egger, R. (2021): Virtual reality as a travel substitution tool during COVID-19. In Wörndl W., Koo C., Stienmetz J.L. (Hrsg.), Information and Communication Technologies in Tourism 2021 (452-463). Cham: Springer.
Doi: https://doi.org/10.1007/978-3-030-65785-7_44Egger, R., Neuburger L. (2020): Augmented, Virtual, and Mixed Reality in Tourism. In Xiang Z., Fuchs M., Gretzel U., Höpken W. (Hrsg.), Handbook of e-Tourism (1-25). Cham: Springer.
Doi: https://doi.org/10.1007/978-3-030-05324-6_19-1Neuburger, L., Egger, R. (2020): Travel risk perception and travel behaviour during the COVID-19 pandemic 2020: A case study of the DACH region. Current Issues in Tourism, 24(7): 1003-1016.
Doi: https://doi.org/10.1080/13683500.2020.1803807Barbe, D., Neuburger, L., Pennington-Gray, L. (2020): Follow Us on Instagram! Understanding the Driving Force behind Following Travel Accounts on Instagram. e-Review of Tourism Research, 17(4).
Neuburger, L., Beck, J., Egger, R. (2018): The ‘Phygital’tourist experience: The use of augmented and virtual reality in destination marketing. In Camilleri, M.A. (Hrsg.), Tourism Planning and Destination Marketing (183-202). Bingley: Emerald Publishing Limited.
Doi: https://doi.org/10.1108/978-1-78756-291-220181009Neuburger, L., Egger, R. (2017): An Afternoon at the Museum: Through the Lens of Augmented Reality. In Scheeg, R., Stangl, B. (Hrsg.), Information and Communication Technologies in Tourism 2017 (241-254). Berlin: Springer, Cham.
Doi: https://doi.org/10.1007/978-3-319-51168-9_18
Dr. Larissa Neuburger, MA, MASenior Lecturer Institut Tourismus, Wein Business und MarketingProf.(FH) Priv. Doz. Mag. Dr. Arthur Posch
Fachhochschulprofessor Institut Tourismus, Wein Business und Marketing
Institut Tourismus, Wein Business und Marketing
- Tourism and Leisure ManagementBachelor of Arts in Business / Vollzeit
- MarketingMaster of Arts in Business / Vollzeit
- Betriebswirtschaft für das GesundheitswesenBachelor of Arts in Business / Berufsbegleitend
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Die Europäische Allianz für Innovation und Nachhaltigkeitsbildung in Wohlfahrt, Natur und Tourismus
Projektleitung, Department of Business
Braumann., E., Grabner, I., Posch, A. (2023): Wie gut ist das Risikobewusstsein in Ihrem Unternehmen?. Zeitschrift für erfolgsorientierte Unternehmenssteuerung CONTROLLING, Spezialausgabe Sommer 2023: 38 - 42.
Doi: https://doi.org/10.15358/0935-0381-2023-S-38Sautner, E., Grabner, I., Posch, A., Duftner, C. (2023): How to plug the leaky pipeline in clinical rheumatology across Europe—lessons to be learned from experiences in business. Rheumatology.
Doi: https://doi.org/10.1093/rheumatology/kead090Ng, E., Posch, A., Kraiczy, N., Köllen, T., Thom, N. (2022): Do “One Size” Employment Policies Fit all Young Workers? Heterogeneity in Work Attribute Preferences among the Millennial Generation. BRQ Business Research Quarterly.
Doi: https://doi.org/10.1177/23409444221085587Posch, A. (2020): Integrating Risk into Control System Design: The Complementarity between Risk-Focused Results Controls and Risk-Focused Information Sharing. Accounting, Organizations and Society, 86.
Doi: https://doi.org/10.1016/j.aos.2020.101126Braumann, E., Grabner, I., Posch, A. (2020): Tone from the Top in Risk Management: A Complementarity Perspective on How Control Systems Influence Risk Awareness. Accounting, Organizations and Society, 84.
Doi: https://doi.org/10.1016/j.aos.2020.101128Posch, A., Garaus, C. (2020): Boon or Curse? A Contingent View on the Relationship between Strategic Planning and Organizational Ambidexterity. Long Range Planning, 53(6).
Doi: https://doi.org/10.1016/j.lrp.2019.03.004Grabner, I., Posch, A., Wabnegg, M. (2018): Materializing Innovation Capability: A Management Control Perspective. Journal of Management Accounting Research, 30(2): 163-185.
Doi: https://doi.org/10.2308/jmar-52062
Prof.(FH) Priv. Doz. Mag. Dr. Arthur PoschFachhochschulprofessor Institut Tourismus, Wein Business und MarketingProf.(FH) Dipl.-BW(FH) Dr. Albert Franz Stöckl, MA
Studiengangsleitung International Wine Business
Institut Tourismus, Wein Business und Marketing
- International Wine BusinessBachelor of Arts in Business / Vollzeit
- Tourism and Leisure ManagementBachelor of Arts in Business / Vollzeit
- Tourism and Leisure Management in TashkentBachelor of Arts in Business / Vollzeit
- Tourism and Leisure Management in SanyaBachelor of Arts in Business / Vollzeit
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Nachhaltigkeit aus Sicht der Weinkonsumentinnen und Konsumenten
Projektleitung, Department of Business
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Online Weinkurse
Projektleitung, Department of Business
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The Wine Lab
Projektleitung, Department of Business
Tischler, S., Stoeckl, A., Kleiss, D., Reisenberger, A. (2021): Measuring customer experience in a restaurant by using the mobile ethnography application "Experience Fellow". In Rüdiger, J., Wagner, D., Dreyer, A., Stöckl, A. (Hrsg.), Kulinarischer Tourismus und Weintourismus - Culinary and Wine Tourism Conference (65-73). Wiesbaden: Gabler Verlag.
Doi: https://doi.org/10.1007/978-3-658-33226-6_7Stoeckl, A., Lee, M., Tischler, S. (2019): Ignoring consumer science? Three cases from Austria about innovation, philosophies, gut feeling, and intuitive decision-making. In Santini, C., Cavicchi, A. (Hrsg.), Case Studies in the Wine Industry (63-74). Birmingham: Woodhead Publishing .
Doi: https://doi.org/10.1016/B978-0-08-100944-4.00005-7Rinke, W., Stoeckl, A. (2017): Using Data Mining to Classify Terroir Specific Aromatic Profiles of True-To-Type Wines from Burgenland a District of Austria. In Academy of Wine Business Research (Hrsg.), Conference Proceedings, 10th International Conference of the Academy of Wine Business Research, July 25th to 28th, 2017, Sonoma State University, CA, USA (106). Rohnert Park, CA, USA: IJWBR.
Bauer-Krösbacher, C., Stoeckl, A., Tischler, S. (2017): Die kulinarische Attraktivität des Reiselands Österreich: Selbstbild v. Aussensicht. In Wagner, D., Mair, M., Stoeckl, A., Dreyer, A. (Hrsg.), Kulinarischer Tourismus und Weintourismus - Culinary and Wine Tourism Conference 2015 (125-134). Wiesbaden: Springer Gabler.
Doi: https://doi.org/10.1007/978-3-658-13732-8_10Stöckl, A.F., Tischler, S., Bauer-Krösbacher, C., Koja, T., & Mathis, J.K. (2016): Does Wine Enhance the Attractiveness of a Destination?. In Bruwer, J., Lockshin, L., Corsi, A., Cohen, J., Hirche, M. (Hrsg.), Conference Proceedings, 9th Academy of Wine Business Research Conference (598-607). Adelaide: Academy of Wine Business Research.
Wagner, D., Mair, M., Stoeckl, A., Dreyer, A. (Hrsg.). (2015): Kulinarischer Tourismus und Wein Tourismus - Culinary and Wine Tourism Conference 2015. Wiesbaden: Springer Gabler.
Doi: https://doi.org/10.1007/978-3-658-13732-8
Prof.(FH) Dipl.-BW(FH) Dr. Albert Franz Stöckl, MAStudiengangsleitung International Wine BusinessMag. Stephanie Tischler
Lecturer Institut Tourismus, Wein Business und Marketing
Institut Tourismus, Wein Business und Marketing
- International Wine BusinessBachelor of Arts in Business / Vollzeit
- Tourism and Leisure ManagementBachelor of Arts in Business / Vollzeit
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Klimawandel und dessen Auswirkungen auf touristische Attraktionen in Niederösterreich
Department of Business
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Nachhaltigkeit aus Sicht der Weinkonsumentinnen und Konsumenten
Department of Business
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Nachhaltige Innovationen in der Hotellerie
Department of Business
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Hybrid Parks – Entwicklung eines Messmodells
Department of Business
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InRuTou - Innovationen im ländlichen Tourismus
Department of Business
Tischler, S. (2021): Family Decision Making and Vacation Functions in Summer Tourism – The Case of Austrian Families. In Waiguny, M.K., & Rosengren, S. (Hrsg.), Advances in Advertising Research (289–304). Wiesbaden: Springer/Gabler.
Doi: https://doi.org/10.1007/978-3-658-32201-4_20Tischler, S., Bauer-Krösbacher, C. (2021): Kulinarikreisen in der Zielgruppe 55+. In Rüdiger, J., Wagner, D., Dreyer, A., Stöckl, A. (Hrsg.), Kulinarischer Tourismus und Weintourismus - Culinary and Wine Tourism Conference 2020 (19-56). Wiesbaden: Gabler Verlag.
Doi: https://doi.org/10.1007/978-3-658-33226-6Tischler, S., Stoeckl, A., Kleiss, D., Reisenberger, A. (2021): Measuring customer experience in a restaurant by using the mobile ethnography application "Experience Fellow". In Rüdiger, J., Wagner, D., Dreyer, A., Stöckl, A. (Hrsg.), Kulinarischer Tourismus und Weintourismus - Culinary and Wine Tourism Conference (65-73). Wiesbaden: Gabler Verlag.
Doi: https://doi.org/10.1007/978-3-658-33226-6_7Bauer-Krösbacher, C., Tischler, S., Baumgartner, D. (2020): Ski huts in Austria and their culinary offer: a question of quality versus quantity?. In Doppler, S., Steffen, A. (Hrsg.), Case Studies on Food Experiences in Marketing, Retail, and Events (109-119). Oxford: Woodhead Publishing .
Doi: https://doi.org/10.1016/C2018-0-02517-7Bauer-Krösbacher, C., Tischler, S., Baumgartner, D. (2019): The Culinary Offer of Ski Huts in Austria: A Question of Quantity vs. Quality?. In Doppler, S., Steffen, A. (Hrsg.), Case Studies on Food Experiences (109-119). Amsterdam: Woodhead Publishing .
Doi: https://doi.org/10.1016/C2018-0-02517-7Lotter, J., Tischler, S. (2019): Customer Experience im B2B-Bereich: Die Gestaltung von Kundenerlebnissen im Kongresstourismus am Beispiel der HOFBURG Vienna. In Wagner, D., Schobert, M., Steckenbauer, G. (Hrsg.), Experience Design im Tourismus (63-81). Wiesbaden: Gabler Verlag.
Doi: https://doi.org/10.1007/978-3-658-24513-9Steckenbauer, G., Weisböck-Erdheim, R., Tischler, S., Pichler, C., Hartl, A. (2019): Nutzung und Inszenierung natürlicher Ressourcen im Gesundheitstourismus. In Wagner, D., Schobert, M., Steckenbauer, G. (Hrsg.), Experience Design im Tourismus (83-102). Wiesbaden: Springer/Gabler.
Doi: https://doi.org/10.1007/978-3-658-24513-9Stoeckl, A., Lee, M., Tischler, S. (2019): Ignoring consumer science? Three cases from Austria about innovation, philosophies, gut feeling, and intuitive decision-making. In Santini, C., Cavicchi, A. (Hrsg.), Case Studies in the Wine Industry (63-74). Birmingham: Woodhead Publishing .
Doi: https://doi.org/10.1016/B978-0-08-100944-4.00005-7Steckenbauer, G., Tischler, S., Hartl, A., Pichler, C. (2018): A Model for Developing Evidence-based Health Tourism: The Case of ‘Alpine Health Region Salzburg, Austria’. In Azara, I., Michopoulou, E., Niccolini, F., Taff, B., Clarke, A. (Hrsg.), Tourism, Health, Wellbeing and Protected Areas (69-81). Wallingford: CABI.
Tischler, S., Gretzel, U. (2017): Online-Marketing in Australien und Neuseeland. In Pforr, C., Reiser, D. (Hrsg.), Tourismus in Australien und Neuseeland (79-95). Oldenbourg: De Gruyter.
Doi: https://doi.org/10.1515/9783110424546-006Bauer-Krösbacher, C., Tischler, S. (2017): Tourism in Austria. In Lowry, L. (Hrsg.), International Encyclopedia of Travel and Tourism (103-105). Thousand Oaks, California, USA: SAGE Publishing, Inc.
Doi: https://www.doi.org/10.4135/9781483368924.n38Maurer, C., Tischler, S. (2017): Die Bedeutung von Bonusleistungen bei der Hotelbuchung zur Steigerung der Kundenloyalität und Direktbuchungsrate - Eine Studie unter österreichischen Hotelbetrieben. In IMC Fachhochschule Krems GmbH (Hrsg.), Online Tagungsband - 11. Forschungsforum der österreichischen Fachhochschulen 2017 (855-865). Krems: FFH.
Bauer-Krösbacher, C., Stoeckl, A., Tischler, S. (2017): Die kulinarische Attraktivität des Reiselands Österreich: Selbstbild v. Aussensicht. In Wagner, D., Mair, M., Stoeckl, A., Dreyer, A. (Hrsg.), Kulinarischer Tourismus und Weintourismus - Culinary and Wine Tourism Conference 2015 (125-134). Wiesbaden: Springer Gabler.
Doi: https://doi.org/10.1007/978-3-658-13732-8_10Steckenbauer, G.C., Tischler, S., Hartl, A., Pichler, C. (2016): Destination and product development rested on evidence-based health tourism. In Smith, M., Puczko, L. (Hrsg.), The Routledge Handbook of Health Tourism (25). Oxon: Routledge.
Bauer-Krösbacher, C., Tischler, S. (2016): Methoden der BesucherInnenforschung. In Wolfram, S. (Hrsg.), Kulturvermittlung heute. Internationale Perspektiven (173-188). Bielefeld: transcript.
Tischler, S., Bauer-Krösbacher, C. (2016): Kulinarisch reisen. Aktuelle Entwicklungen zur Bedeutung des Kulinariktourismus in Österreich. In Bieger, T., Beritelli, P., Laesser, C. (Hrsg.), Schweizer Jahrbuch für Tourismus 2015/16: Gesellschaftlicher Wandel als Herausforderung im alpinen Tourismus (1-10). Berlin: Erich Schmidt Verlag.
Stöckl, A.F., Tischler, S., Bauer-Krösbacher, C., Koja, T., & Mathis, J.K. (2016): Does Wine Enhance the Attractiveness of a Destination?. In Bruwer, J., Lockshin, L., Corsi, A., Cohen, J., Hirche, M. (Hrsg.), Conference Proceedings, 9th Academy of Wine Business Research Conference (598-607). Adelaide: Academy of Wine Business Research.
Mathis, J., Tischler, S., Bauer-Krösbacher, C. (2015): Travel Motivations and Destination Choice Behaviour in Culinary Tourism – The Case of Austrian Travellers. In Department of Tourism, Munich University of Applied Sciences (Hrsg.), Consumer Behavior in Tourism Symposium 2015 (CBTS). Munich: Department of Tourism, Munich University of Applied Sciences.
Steckenbauer, G., Tischler, S., Hartl, A. (2015): Entwicklung eines Prozessmodells zum Aufbau gesundheitstouristischer Produkte: Case Study "Hohe Tauern Health". In FH OÖ Forschungs & Entwicklungs GmbH (Hrsg.), Online Tagungsband FHK Forschungsforum 2015 (1-3). Hagenberg: FFH.
Mag. Stephanie TischlerLecturer Institut Tourismus, Wein Business und Marketing
Zulassung & Aufnahme – die nächsten Schritte
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Aufnahmegespräch
21.03.202411.04.202426.04.202430.04.202417.05.202424.05.202427.05.202403.06.202421.06.202402.07.202410.07.2024Nachdem Sie Ihre Online Bewerbung erfolgreich abgeschlossen haben, wird Ihre Bewerbung auf Vollständigkeit und Richtigkeit geprüft. Sobald dieser Vorgang abgeschlossen ist, informieren wir Sie per E-Mail und bestätigen dabei auch den Aufnahmetermin.
Ende der Bewerbungsfrist für EU StaatsbürgerInnen | 15.04.2024 |
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Ende der Bewerbungsfrist für Nicht-EU StaatsbürgerInnen | 15.04.2024 |
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