Research and Development

The research focus of the institute Export-Oriented Management is put on applied research in the following areas:

International marketing and foreign trade

• Market research and opinion research, empirical social research, positioning strategies
• Customer relationship management
• Export and project financing, international project management
• Feasibility studies, market entry analyses
• Insurance and country risk analyses

Intercultural management

• Internal marketing (leadership, team building and training of personnel, management information systems)
• Business ethics
• Evaluation of performances

International law and political relations

• EU enlargement, migration
• Legal and political aspects of organised crime; terrorism